Claudia Demcak | School Fashion Portfolio

FASHION DESIGNER + CREATIVE THINKER

C O N T E N T S

Concepts to Fruition Hortenzia Shirt . . . . . . .

Plum Dress . . . . . . . .

Trapunto Jacket . . . . . . .

Lululemon Lab Activewear/Streetwear Challenge Bronwyn Technical Jacket . . . . .

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Branding & Design

by Claudia Maria Etsy Shop . . . .

Oblahk Lifestyle Brand . . . . .

Coordinates Collection Buyer’s Package .

Illustration Pastiche: Sunny Gu .

1930s Hollywood Motif .

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Hortenzia

Shirt

Concepts to Fruition

This shirt I designed in 2013 features a gorgeous border print fabric, cut ethically to eliminate waste, and double-layered bell sleeves. The hidden placket conceals a zipper, which is lined on the inside with grosgrain ribbon.

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Concepts to Fruition

Dress

Spring/ Summer 2014

I created this illustration before the final dress was sewn, which does not include the back cut-out. I eliminated that element because it was too youthful for Plum’s target market.

Inspired by the Plum woman with a love for life and dressing up.

- flouncy, flirty skirt with wrap detail - bold print, on trend - pockets To wear to weddings, daytime and evening events such as barbeques and wine tasting.

This dress was designed for Plum’s distinct target market of women ages 45-60, with the store’s younger clientele in mind.

The silhouette suits every body shape, while the vibrant pattern suits every skin tone. The curved darting creates soft lines and distributed fit. A two-page storyboard was used to present the design, as a buyer, to Plum’s owner and designer.

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Concepts to Fruition

Trapunto

This double-breasted, lined wool jacket was designed in 2014. It features a trapunto collar with cording outlining the edges, bound buttonholes with gunmental buttons, and six pockets: two patch, two doublejetted, and two small, interior doublejetted pockets. The jacket also has a chain loop between the top collar and back facing to hang over hooks. This design was featured in a Kwantlen window display.

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Jacket

Concepts to Fruition

Activewear/Streetwear

Challenge

Style Card Style Number: 40-60WSP Sizes: 2-12 Date: January 30, 2014 Style Name: Chirico Tank Season: Spring/Summer 2014 Description: A knit polyester tank top with a small neckline, radiating gathers from the left waist, and an asymmetrical slash and spread peplum. The back has a gathered mesh centre panel sewn into the neckline binding and has three rows of coverstitched knit trim, with a gathered mesh tail draping over the peplum.

Stitch Guide 4-T.Serge 2-needle Flatlock

Inspiration

Binding (cut from self) coverstitched to neckline and armholes.

Logo placement.

Knit trim topstitched with a cover stitch to keep mesh panel in place.

S

Radiating gathers, tacked with a coverstitched trim.

Prototype S

C

Fabric Guide S Self 100% Polyester

C Contrast

Coverstitched hem.

80% Nylon, 20% Spandex

Slash and spread +50% at right side seam to 0 at right armhole.

Trim is coverstitched and finished with a bar tack on either side. +70% ease for mesh panel gathered rows.

Circle skirt for peplum.

*Side seams, shoulder seams, and waist seam are sewn together with a 4-thread serge stitch.

Mesh panel is split into three 3 7/8� increments on the bodice.

(Size 8)

Final

Lululemon Lab is a niche store that combines the practicality of commercial Lululemon activewear with the typical Vancouver lifestyle. The brand designs clothing that can be used for work, travel, commuting and yoga, while maintaining style and wearability. This tank top designed in 2014 lives up to the Lab’s design standards while featuring a fitted and draped silhouette for women who like to express their femininity.

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Concepts to Fruition

Bronwyn

Technical

Jacket

Technical, water-resistant shell jacket for commuting cyclers with removable sleeves, invisible pit zips, and three zipper pockets with zipper garages. Sleeve cuffs are finished with athletic binding and contain knit cuffs with thumbholes that can be tucked inside.

Pattern pieces on Gerber Pattern Design:

This jacket was one of two that made it in the display case at my school, including drafting process and specification package.

Specification Package included: Style Card Pattern Face Card Bill of Materials Fitting Revisions Sequence of Construction Measurements

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Prototype

Branding & Design

Claudia

Shop

Maria

Clothing Tags

I opened my Etsy shop in 2010 in hopes of getting my headband designs out there, and to learn what it is like to build a small business.

So far it has been a valuable learning experience that I have been able to apply to business and fashion projects at school.

I make unique beauty accessories that are meant to be comforting and encouraging of self love and acceptance for girls and women.

Studying the fashion industry, I often come across attitudes and visuals that provoke bad body image for girls and women. I also try to use mostly natural materials such as cotton and silk. I hope to be part of the change for a healthier fashion industry with more values.

Instagram Hashtag

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SWEET DREAMS

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Claudia

Maria

t Take time for yourself

I learned how to make sales on Etsy by reading Etsy newsletters and blog posts, and conversing with the community in Etsy Team threads.

The photoshoots are styled by myself, an old friend of mine from high school who is a photographer takes the photos and my models include my sister and old childhood friends. I recently changed the name from Claudia Maria’s to by Claudia Maria, and updated the branding for a new, classic feel.

Bravery

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Claudia

Maria

Il ustration cards I designed with my own illustrations done with markers and edited on Adobe Photoshop and Il ustrator.

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Bravery f I designed this illustration card for fifteen turban hats that I made for gift sets for young girls in the hospital with cancer.

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Branding & Design

Lifestyle

Brand

Project

oblahk Shop

About Us

Connect

Accountability

Careers

Shop Womens

Maternity

Baby

Childrens

Sign Up for Instant Shopping with Instagram

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Tops Bottoms Dresses Loungewear Sleepwear Outerwear

- Tops

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Bottoms Dresses Loungewear Sleepwear Outerwear Nursing

- Tops

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- Tops Bottoms - Bottoms Dresses - Dresses Outerwear - Outerwear Baby Care Cotton and Leather Baby Bags

About Us

With instant shopping on Instagram, be the first to comment on a photo of a limited edition item and it will be charged on your credit card and shipped right away!

Oblahk is a Canadian clothing brand based in Vancouver, BC. We opened our first location in Vancouver in 2007, and since then branched out with eight more store across Canada. We are still expanding to be more accessible to mothers across Canada.

Oblahk is dedicated to providing mothers of all figures and stages with the clothing they need. We believe in simplicity and quality over quantity. Our design philosophy is:

structure + ease = balance,

because it’s important to feel chic, comfortable, defined and effortless at the same time. Our mission is to make you feel good in your shape.

The modern mom is dedicated to her family and doesn’t have much time for shopping.

She has a budget that is mostly reserved for the home and well being of the family. Our store is a one-stop-shop of solutions for mommy and her little ones. We offer a variety of comfortable and functional clothing for different occasions and different stages of motherhood. Our ranges for children and baby include basics as well as some clothing that matches the womenswear ranges by colour, pattern, and style.

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Accountability and

Sustainable Practices

Quality: Quality is the most important to us when it comes to making clothes. We use natural fibre blends for clothing that is healthy for the body as well as breathable, comfortable, has longevity, and is easy to care for.

We use organic fibres as often as we can, and source recycled and rare organic materials for limited edition items, available first on Instagram.

Fair Trade: We are aware of our social responsibily in the apparel industry and source quality, fair trade manufacturing. Our knitwear is sourced in rural Peru, where high quality knitting has been a tradition for generations. We get our organic cotton from ethically-focused Tanzania and also have manufacuring there.

India is another of our manufacturing sources. Each artisan creates clothing in a healthy and safe working environment, and is able to support their family and afford education, food, healthcare, and housing. When you purchase from Oblahk you can feel confident that you are supporting hard-working individuls and an ethical business.

Environment:

Oblahk is certified by Fair Trade Canada.

As a company we are eco-conscious and working with our Sustainability Team to gain more environment-preserving practicies. Currently, we use natural dyes when we can, use as little fabric as we can, and print digitally to reduce water, energy, and textile waste. We use solar power at each store location and reusable boxes for shipping goods throughout Canada. We also try to only use things that can be reused, recycled, or biodegradable. For example, all of our paperwork, clothing tags, and even pens are made from recycled paper. Our shopping bags are reusable and made from recycled PET plastic bottles.

Watch this video to learn how to care for your clothing to prevent waste and to preserve the environment:

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oblahk

Riley Shirt SRP: $80 Sizes: 2-16

Ivory Indigo

Tencel Denim 60% Cotton, 40% Tencel

Womenswear Spring/Summer 2015

Variation for Maternity Line

oblahk

Variation for Maternity Line

Sizes: 2-16 Maternity

oblahk

Variation for Maternity Line

Laura Dress

Ivory Sand Plum

SRP: $140 Sizes: 2-16 Linen Blend 55% Linen, 42% Rayon, 3% Spandex

Alicia Pants Sizes: 2-16 Maturnity

Ivory Peach Plum

SRP: $90 Sizes: 2-16

Linen Blend 55% Linen, 42% Rayon, 3% Spandex

Sizes: 2-16 Maternity

Majka Dress

Variation for Maternity Line

Lisa Skirt SRP: $60 Sizes: 2-16

SRP: $70 Sizes: 2-16 Bamboo Knit 93% Bamboo Viscose, 7% Spandex

Variation for Maternity Line

Peach Sand Plum

Linen Blend 55% Linen, 42% Rayon, 3% Spandex

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White Peach Sand

Sizes: 2-16 Maturnity Sizes: 2-16 Maturnity

Branding & Design

Coordinates Collection Buyer’s Package

Winona

Robinson

fall 2015

Through this project I learned to design a collection of coordinating clothing for women ages 45-55 and successfully present and market it to a professional buyer.

Winona Fall

Robinson 2015

trend rationale

Existence

diSSONANCE

The existence megatrend for fall focuses on crisp, cool Dissonance is all about deep and luxurious colours, colours and themes and 3d textures. We were particularly fabrics and embellishments with a moody, gothic feel. we inspired by the morning frost subtrend and applied it were enticed by its subtrend dark delicacy, about by using small pearls with a 3d bumpy texture to mixing hard and soft. we used structured, create embellishments with balanced, sophisticated and figure-flattering the radiating design lines. silhouettes, and combined them with winona robinSON contrasting dealicate details such wOMAN as pearls, draping and tuck darts. at Winona Robinson we enjoy connecting with our customers on social media, learning about how they style their clothes, where they wear them, and why they love them. here are a few things the chic, modern day woman is all about at the moment: -She loves vertical seamlines and feminine silhouettes that flatter her figure.

-She needs clothing that is versitile for day to night, Essence but still loves to have some special, daring pieces Gothic reserved for specific occassions.

The Essence trend features Small Cathedrals -She only invests in pieces that are smart to add but significant details, mixing of During this season's design old with new, romantic cut-outs to her wardrobe and that have a special quality. process we have been inspired by -she values honesty, family and friendship. and plisse-style gathering. the grand allure of medieval during the design process we kept featured: Annette of ladyofstyle.com gothic cathedrals. We created this trend as the main trend, adding imagery of stained glass windows small and delicate details, called French rose windows or which make each garment rayonnants for the print with other small. special. Each style is timeless elements inspired by cathedrals. the colour but includes unique and stories this modern elements such as season were also asymmetrical gathering and inspired by cutout pockets. The first print gothic also has a cutout design. cathedrals.

Target Market Research : beverlylikehills.com stylishmurmurs.blogspot.ca thestyleconfessions.com ladyofstyle.com recoveringshopaholic.com bluehuewonderland.blogspot.ca

Forecasting Research : stylesight.com

Theme Research : How to Build a Cathedral

by Malcolm Hislop

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Fall

2015

first Delivery August 17-21

we were inspired by medieval gothic cathedrals and the GRANDEUR OF FRENCH ROSE STAINED GLASS WINDOWS. THE COLOURS ARE COOL TONES INCLUDING A daring SHADE OF WHITE and a GOLD SHADE that suits ALL SKIN tones. OUR STYLES ARE CLASSIC and CAN BE WORN for a variety of different OCCASSIONS. EACH PIECE HAS OPTIONS OF STANDARD (light, dark grey) AND FASHION (white, gold) COLOURS.

Fall

2015

second Delivery S e p t e m b e r 9 - 12

preview

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We were inspired by the charming, dated look of cathedrals, with worn stone, cracking columns and greenery growing along the walls. the shades have a holiday feel but are classic and wearable (cream, dark brown) and fashionable (maroon, green). the print was inspired by french rose windows and the marble of a typical gothic cathedral.

f Winona

Robinson

Fall

2015

first Delivery August 17-21

30-60F15 double knit SRP: $795 WSP: $382

120-60f15 double knit SRP: $695 WSP: $334

70-10F15 wool gabardine SRP: $1,295 WSP: $622

31-60F15 double knit SRP: $695 WSP: $334

40-60F15 double knit SRP: $995 WSP: $478

121-60F15 double knit SRP: $595 WSP: $286

123-10F15 wool gabardine SRP: $695 WSP: $334 101-10F15 wool gabardine SRP: $895 WSP: $430

60-60F15 double knit SRP: $1,195 WSP: $574

100-60F15 double knit SRP: $795 WSP: $382

122-60F15 double knit SRP: $695 WSP: $332

80-10F15 wool gabardine SRP: $1,595 WSP: $766

61-60F15 double knit SRP: $1,295 WSP: $622

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62-61F15 jersey knit SRP: $895 WSP: $430

33-61F15 jersey knit SRP: $495 WSP: $238

32-61F15 jersey knit SRP: $295 WSP: $142

10-62F15 poplin SRP: $595 WSP: $286

11-62F15 poplin SRP: $695 WSP: $334

160-62F15 poplin SRP: $995 WSP: $478

63-62F15 poplin SRP: $895 WSP: $430

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Illustration

Pastiche:

Original by Sunny Gu

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Sunny

Gu

My Pastiche

Illustration

1930s

Hollywood

Motif

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