2015 ANNUAL SPECIAL EDITION
MEDIA KIT classiclifestylemag.com
Origin of Classic 1605-15; (< French classique) < Latin classicus belonging to a class, belonging to the first or highest class, equiv. to class(is) class + -icus -ic Distinguished Editorial Over 250 pages of content for our readers who love living â&#x20AC;&#x2DC;theâ&#x20AC;&#x2122; lifestyle; a wide variety of articles on travel and lifestyle. Essence of Individuality Our editorial approach is to offer more articles that are personalized and reader friendly by utilizing our 15 years experience in leisure publishing and the global events industry. Unparalleled Readership Classic Lifestyle Magazine is an extremely unique publication. It has been well established for well over a decade. Our readers span from wealthy golfers to First and Business class travelers.
The Product, Readership & Distribution Classic Lifestyle Magazine is a premium quality product and has a high percentage of readers who enjoy the finer things in life. It is extended to, and read by, a very broad range of people. This coffee table publication enjoys a 12 month shelf life and has now been positioned as the benchmark in its category. It has a unique distribution reaching First and Business Class travelers via placement in Qantas Club lounges. An estimated 500,000 visitors pass through the QF Club lounges and have access to Classic Lifestyle Magazine.- The magazine is directly marketed to the Classic Lifestyle Magazine corporate database accessing over 100,000 executives. Readers are ABC1 demographics who travel a lot, rely on mobile communication devices, have an active lifestyle,have high disposable income levels and very strong purchasing power. Classic Lifestyle Magazine is also sold in select boutique A-grade news agencies across Australia and New Zealand.
The publication also enjoys in-room and lobby placement in a number of 5-star hotel chains including Hyatt Hotels and Resorts nationally. It is estimated that over 250,000 readers are exposed to the magazine via this placement. Classic Lifestyle Magazine is also directly marketed to over 35,000 golfers on the company’s e-newsletter “Classic” A site managed by affiliate company Golfer Pacific newspaper and leading golf travel and tour company, Go Golfing. Complimentary copies are also distributed to members and guests of prestigious golf clubs and resorts, as well as golf retailers and boutiques throughout Australia and New Zealand. Classic Lifestyle Magazine gives a well rounded knowledge of lifestyle to readers, creating a magazine which is the perfect place for all corporate companies to advertise and showcase their products or company. Classic Lifestyle Magazine has also taken pride of place in 8 international Qantas Club locations – Los Angeles,Honolulu, Narita, Bangkok, Hong Kong, Singapore, Auckland and Wellington.
JOHNNY ROTTEN Former Sex Pistol and long time Mambo fan, John Lydon (aka Johnny Rotten), was and is one of many music legends to pop into the Mambo studio on one of several visits. Here he is in 1987 picking up a custom made suit.
MAMBO: NOT DROWNING, WAVING
Club Car Reputation Built on innovation, ReliaBility and SeRvice
TIME TO OPEN UP WITH JACOB’S CREEK PROFILE: JACOB’S CREEK, ASSOCIATE SPONSOR AUSTRALIAN OPEN
The Australian Open is one of the most watched, and most loved, Australian sporting events.
If you’re looking for a return on your investment capital, then purchasing gold bars and burying them in the backyard would seem a more sensible option than buying shares in a youth clothing company, especially if that company is locked into surfing.
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he global surfwear market is currently undergoing a period of transformation, morphing from a relatively small group of ‘hard core’ surf brands selling authentic surf clothing out of bricks and mortar stores - more often their own, to a rapidly expanding and increasingly non-surfing monster, fighting for an after-tax profit in the industry’s new, post-store, online frontier. And this at a time when global retail sales continue to plummet and former brand loyalties are no longer relevant to the newest generation of shoppers. Surfwear company, Billabong, formerly a member, with Quiksilver and Rip Curl of surfing’s exclusive, BIG 3 club, is currently involved in a death struggle to retain what’s left of its market share, down from a price peak of $17.95 in 2007 to $0.75 (later recovering to $0.86 at the time of printing) following the recent withdrawal of a takeover bid by Bain Capital and TPG.
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ILL it be Serbian powerhouse Novak Djokovic who can beat out Spanish superstar Rafael Nadal for his fourth Australian Open title? Or could it be US champs Andy Murray, Roger Federer or an underdog who will take out next year’s Australian Open? And in the women’s camp – could our own darling of the court Sam Stosur pip out Serena Williams or Maria Sharapova on her home turf?
While the reason for Billabong’s collapse might be a perfect retail storm of poor decisions at board level, a global financial collapse, the arrival of a new shopping order and at a more basic level, kids deciding to ditch their parent’s ‘tailor’, the result is that a company once considered too big to fail is now having to fight for its survival in new era of surf retail.
Club Car is one of the best known and most respected names in golf, having built its reputation on the strength of innovative and reliable products that are backed by a companywide commitment to service and customer satisfaction.
One brand that knows something about the pain that Billabong is suffering is iconic Australian surf brand, MAMBO. The company, once the most contrary, and for 16 years, most original member of surfing’s retail pack began its ‘Billabong moment’ shortly after being sold by founder, Dare Jennings to a public company, Gazal Industries, in 2001. The sale cost Gazal a reported $30 million, and Mambo, if not its soul, then certainly its independence.
Club Car’s colorful history dates to 1958 and a Dallas, Texas-based company named Landreath Machine, which produced some of the game’s first golf cars. In 1962, an Augusta, Georgia, businessman named Bill Stevens purchased the four-year-old Texas company and moved it to his hometown, where he began operations with a handful of employees. The company’s first new model was a golf car named the “Caroche,” the word for an elegant French carriage. But the name didn’t easily roll off the tongue. Some people took to calling it the “car roach” or the “cockroach,” and the company wisely dropped the name. But golf cars were beginning to roll off Club Car’s new production line, and the company’s growth attracted the attention of several suitors. In
1978 a group of eight senior executives and managers from Augustabased E-Z-GO, the industry’s largest golf car manufacturer at the time, pulled up stakes and with the financial support of a venture capital firm purchased Club Car.
In 1985, Club Car introduced the first of its modern-day utility vehicles, the Carryall II. The Carryall II gave Club Car a presence in the turf maintenance market that has continued to grow.
Moving quickly, the company brought in designer Dom Saporito and in late 1980 introduced a stylish electric golf car with the model name DS, the designer’s initials. Modified, tweaked and improved over the next two decades, Club Car rode the DS golf car and the growth of golf course construction in the U.S. to dramatic market share gains and industry-wide respect.
There would be three more ownership changes in the next 17 years before Club Car was purchased in 1995 by Ingersoll Rand. Ingersoll Rand is a world leader in creating and sustaining safe, comfortable and efficient environments in commercial, residential and industrial markets. The company, which includes leading brands such as Ingersoll Rand, Schlage, Thermo King and Trane, has been instrumental in Club Car’s growth in the last two decades.
It is one of the most watched Australian sporting events in the world, going out to over 200 countries and spanning almost 350 million viewers across the globe, with over 686,000 spectators attending the Rod Laver Arena in the heart of Melbourne, it’s a sporting event few are able to rival. And it is for this very reason that, in 2013, Australian wine brand Jacob’s Creek will continue its journey as Associate Sponsor of the Australian Open and partnership with Global Tennis Ambassador and international tennis legend, Andre Agassi.
One MilliOn MileStone
The tennis ace’s integrity, conviction to staying true to what he believes in, and the honourable way he has always conducted himself is what led Jacob’s Creek to partner with him. And next year will mark the second instalment of the Open Film Series where Agassi will once again open up along with family and friends who have been influential in his life.
On March 9, 2001, “Club Car Day in Augusta,” as decreed by the city’s mayor – the one millionth vehicle rolled off the production line at the Club Car plant on Washington Road in Evans. As the last of the “original eight” investors from 1978 still on the job, the late and much missed Randy Strozier was on board as the DS golf car came down the ramp and his fellow associates cheered. On January 1, 2004, after nearly five years of research and development, Club Car introduced Precedent, a golf car that immediately set a new standard for performance, styling and comfort. That same year, Club Car introduced the Carryall 294, the company’s entry in the four-wheel drive category that featured the industry’s first on-demand four-wheel drive system.
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Luxury Redefined RETREAT TO A SANCTUARY HIGH ABOVE SYDNEY
Whoever ends up taking home the Australian Open trophy won’t just get their name forever etched in sporting history, but they’ll also get a hand in one of the biggest prize pools ever as a record $30 million goes up for grabs.
One of new owners’ first moves was a product extension into utility vehicles for the golf course. The first of the new utility vehicles were simply golf cars modified with a utility box on the back.
Even while Precedent was being critically acclaimed and widely accepted in the golf industry, Club Car was moving to diversify its product line and adapt to changing market conditions. Members of Club Car’s Carryall line of utility and transportation vehicles are now on the job moving people and hauling cargo in commercial, industrial, recreational and educational settings around the world. Club Car’s XRT line of light-duty and heavy-duty allwheel-drive vehicles is also exceeding expectations for durability, versatility and ease of operation on the farm, around the lake and just about any place a trustworthy and fun-to-drive small vehicle is required.
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Spectators who flock in their thousands to the two week tournament can see more than the world’s best tennis aces on show, with a host of entertainment, food and fine wine satiating the summer tournament goers. As one of Australia’s leading wine brands, Jacob’s Creek is renowned for their quality contemporary Australian wine styles with great varietal expression, befitting a sporting event of such significance. The history of this winemaking lies in Jacob’s Creek founder Johann Gramp – who planted the very first vines on the banks of Jacob’s Creek over 160 years ago in 1847. The brand as it is now known was first launched in 1976 and is named after a creek that runs through the renowned Barossa Valley wine region in South Australia. While in precinct of the Australian Open, spectators can sit back and enjoy all the tennis action at Grand Slam Oval while relaxing on a Jacob’s Creek deck chair with a glass of Cool Harvest or Reserve wine. Or for those seeking something a little more relaxing, why not take some time in the Jacob’s Creek Open Dining restaurant where guests have the opportunity to partake in food and wine matching with the varieties of the award-winning Jacob’s Creek Reserve range.
Agassi, who made the first title defence of his career at the Australian Open 2001, has often openly shared his love for Australia and the nation that secured his grand slam wins. And, while his final against Arnaud Clement was a one-sided affair, his semi-final against Pat Rafter was an all-time tournament classic. In a night match played in extreme heat, the world-acclaimed pro trailed one set to two before defiantly defeating his opponent – who fell victim to cramp in the humid conditions – in five sets. Agassi didn’t play the tournament in 2002 but returned in 2003, dropping only 19 games in the last three rounds, ultimately defeating Rainer Schuettler 6-1 6-2 6-1 for the title. After reaching the semi-final in 2004, he played his last Australian Open match in 2005 against Roger Federer, posting a remarkable 48-5 win-loss record. Agassi’s wife Steffi Graff is also a winner of five Australian Open women’s titles, staking her claim in 1988, 89, 90 and 1994.
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MUMM’S THE WORD
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he hotel’s stunning accommodation facilities include 557 luxury guest rooms and suites. Suites range from the superbly appointed Executive Suite with walk-in robe and large black marble bathroom to the exclusive 205 square metre penthouse-style Royal Suite complete with a large entertaining terrace overlooking St Mary’s Cathedral, Hyde Park and Sydney’s Middle Harbour.
PROFILE: G.H. MUMM AT THE MELBOURNE CUP
the call of
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Sheraton on the Park is the only five-star hotel located on picturesque Hyde Park and is the only hotel with fully terraced suites in the heart of the Sydney CBD. The suites offer a range of benefits from Bvlgari amenities and Butler service, through to access to the exclusive Sheraton Club Lounge on level 21. Providing the perfect setting to relax with friends or catch up on business, the Sheraton Club benefits include breakfast, pre-dinner drinks and canapes each evening, afternoon tea on weekends, Wi-Fi access, separate check-in and check-out within the lounge and more.
Words by Phil Harte
IT’S one of Australia’s most celebrated and glamorous events. A day when fashion and formality is everything, when style is paramount and when quality is essential.
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t is one of the few nationwide events that not only brings together a nation but is undoubtedly the pinnacle of modern formality; where people around the country take pleasure in dressing the part and embrace elegance and flair.
It’s the Melbourne Cup Racing Carnival – a sea of colour – where the edgy meet sophisticated, the quirky meet elegant and where both men and women make their mark by celebrating in style with not a detail spared. And with style and celebration, nothing quite ties hand in hand like champagne. Which is why this year, leading French Champagne house G.H MUMM courted their red sash as the Official Champagne Sponsor at what is arguably the most glamorous event of The Cup…the Birdcage. Following on from their successful three-year partnership, the coveted French Champagne house and also currently Australia’s fastest growing champagne brand, spoiled guests with their Art of Celebration at the La Maison G.H, MUMM marquee. Bringing together timeless champagne traditions, elegance, etiquette and savoir-faire that delight the Spring racing elite each year, and all the while reigniting the special traditions and rituals that turn an event into a celebration. The marquee was every bit as glamorous as the ladies and gents who sipped champagne inside it, beautifully adorned in their trademark red and white colour palette, the design embodied the bottle’s red sash – an icon since the founder decorated each bottle of Cordon Rouge with the French symbol of excellence representing the legion of honour. The bottles have proudly worn this prestigious distinction, awarded by the French President, since 1875. G.H. MUMM Cordon Rouge epitomises Georges Hermann de MUMM’s maxim of “Only the Best” and it was ‘only the best’ that the guests received at the Melbourne Cup Carnival.
It sounds like the plot of a bestselling novel: the wilds of Africa; the fashion designer and the artist; a love affair and a murder; an aristocratic Samburu warrior, and a cheetah named Tambo.
The award-winning Sheraton on the Park offers luxurious accommodation,outstanding cuisine, unique recreation facilities and world class conferencing all nestled in the heart of Sydney.
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First played in 1905 on the grass court of the Warehouseman’s Cricket Ground in St Kilda Road, Melbourne, the Australian Open is one of the most renowned tennis tournaments in the world.
Guests were indulged with modern French-inspired canapés by local chef Daniel Wilson, while sipping on champagne and rubbing shoulders with the fashion elite from designers Camilla and Marc – who designed a gown specifically for the event’s hostess to model, singer and G.H. MUMM Racing ambassador Cheyenne Tozzi, who performed with her band Van Hoorn and celebrities Kate Waterhouse, and Luke Riketson, Terry Biviano and Anthony Minichiello and Alex Dimitriades. During the four-day carnival event – which saw 450 guests through the marquee – each celebrity was given the chance to co-host their own champagne tasting event with a group of their closest friends. Inside, their guests got a taste of a gastronomy experience with the most exclusive champagnes, including the $399-per bottle Cuvée R. Lalou. The partnership with The Cup event was the perfect symbolism for the brand, says Brand Ambassador Chris Morrison. “G.H. MUMM is France’s number one international champagne brand and our association with racing has contributed to us becoming the fastest growing champagne brand in Australia.
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“At La Maison G.H. MUMM this year, guests had the chance to be involved in sabrage; a 200-year-old French tradition invented by Napoleon’s cavalry, as well as enjoy a range of our champagnes served at the optimum temperature from beautiful glass flutes. These were just some of the traditionally honoured champagne protocols brought to life through their art of celebration at the Carnival,” he says. Celebrities at the event got to experience the French tradition of sabrage, which is where guests got to ‘slice’ the cork from the bottle with one clean strike of a sabre providing a spectacular stream of champagne from the open bottle. Afterwards, guests got to keep their sliced cork and bottle neck in a velvet pouch. And while most of us would consider champagne to be served in the finest flute at a temperature of around 8C, G.H. MUMM was able to demonstrate to their guests that champagne can actually be served at up to 14°C and how the wine profile changes under different temperatures. Entertainment – as well as style, food and of course champagne – were all key players at this year’s birdcage event where guests dined on a menu designed by chef Daniel Wilson of Huxtable in Melbourne, inspired by, and matched to, the champagne range. With Les Mummsiciens, an eight-piece marching band each wearing white and red suits who charmed guests with a short performance before delivering the Cuvée of each race day: G.H. MUMM Cordon Rouge served from large formats including the methuselah (6L) and salmanazar (9L) bottles. Celebrity guests of Crown, including James and Erica Packer, Shane Warne and Liz Hurley, were served a unique offering of 1.5 litre ‘Magnums’ of the Cordon Rouge, Rosé, Millésimé, Blanc de Blancs and cuvée prestige R. Lalou. Chef de Cave Didier Mariotti sourced some of his finest large format champagnes from the cellars in Reims. First established in 1827 in Reims, France, The House of G.H. MUMM is emblematic of the richness and finesse that characterise its own vineyards, Cordon Rouge, a perfect and consistent balance between freshness and intensity. Over 180 years of passion, dynamism and a relentless pursuit of excellence have led to the brand becoming number three on the world market, and France’s number one international champagne house. This year marked the 152nd event since the 3200m Melbourne Cup race was established in 1860 at Flemington Racecourse. One of the richest turf races in the world it is the one day a year, when at 3pm, an entire nation is stopped to focus on a horse race. And with over 10,000 bottles of this fine golden liquid consumed during the four-day Carnival, it seemed only fitting that for one of the nation’s – and even the world’s – most glamorous events, there is nothing quite like the red-sashed bottle of G.H. MUMM to signify the art of celebration.
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More Than Just Advertising The Classic Lifestyle team can tailor and create cost effective campaigns that work for your product to captivate the Classic Lifestyle readers. We use tools such as:· Brand advertising · Special advertising sections · Sponsorship feature articles · Insert campaigns (one per issue) · In-magazine promotions/offers You only need to make contact with the Classic Lifestyle team directly to discuss any of these options further.
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