Develop a Strong Healthcare SEO Strategy
Whether you’re an individual or a company, you want your healthcare SEO strategy to be as effective as possible. With more and more patients relying on the Internet to locate information, you’ll want to make sure your site is optimized for both search engines and mobile devices. Here are some tips for getting started.
Meta tags
Having a strong search engine optimization strategy is crucial for ensuring your medical practice’s website is indexed correctly by Google. If your site isn’t indexed properly, your patients could experience unintended consequences. Using Meta tags to improve search rankings is a great way to start.
There are four major types of Meta tags. These include the title tag, the description tag, the alt tag, and the header tag. Each type has a different role to play, and each has specific guidelines for use. The title tag is the primary Meta tag, and it is used to describe web content. It should contain targeted keywords. It should also be used to organize your content into easy-to-scan sections. Including target keywords in your titles and descriptions can have a positive impact on your search engine results.
Alt Tags
Using Alt tags as part of your healthcare SEO strategy can help your site rank higher in search engine results. If you are not familiar with Alt tags, they are a set of HTML coding attributes that help the web crawlers and assistive technologies better understand the content of an image. Adding Alt tags can also improve your site’s accessibility and user experience.
The use of Alt tags is especially important if you are a medical practitioner. There are a number of people who have visual impairments and may not be able to view the images on your website. If you do not include Alt tags, these users may lose valuable information. An example of a medical service
that may require Alt tags is blood poisoning treatment. This type of treatment will often require a picture of the patient with a medical device, such as a stethoscope.
Mobile-Device-Friendly Design
Whether you are a hospital, doctor or other healthcare business, you need to create a mobile-devicefriendly design to get your site to the top of search engine results. Not only does a mobile-friendly website provide a better user experience, but it also increases your chances of converting a lead into a patient.
A mobile-responsive site is one that dynamically scales content to fit the device of the user. A good mobile-device-friendly design should be easy to navigate and include clear call to actions. You might even want to check your site for usability compliance with a tool such as Google’s Mobile-Friendly Tester. A mobile-responsive website is the best way to ensure your website’s relevancy and can be very useful for a successful digital marketing. Mobile-device-friendly design is especially important for hospital websites, as they are designed to be accessible to patients.
Link Building
Developing a link building strategy for SEO is important for healthcare businesses. Google uses backlinks to determine the quality of a website. Links are also a great way to build connections with authoritative publishers. If you have a strong online presence, your rankings will rise and your website will be exposed to new customers. But link building isn’t easy. You’ll need to do competitor analysis, promote your website and create content.
One of the most common link building strategies for healthcare is guest posting. This is when you pitch your content to bloggers. Your article will include a by-line and a link to your site. You should make sure that your blog post is not spammy. It is best to create a unique piece of content that links to other high-quality articles on your site.
Avoiding the “Seven Deadly Sins”
Getting your healthcare organization’s reviews in light is no easy feat, but there are many tools in the healthcare SEO toolbox that can make your job that much easier. From search engine optimization
software to blog posting and social media to SEO content marketing, there are myriad ways to improve the bottom line. The more you know about your industry, the better off you’ll be.
Using the right tools can be the difference between a good marketing plan and a bad one. For starters, you can join 30,000 other healthcare providers for free. These companies have access to a wealth of knowledge, both through their own internal resources and through a variety of partners. This list includes healthcare marketers, consultants, healthcare IT vendors and others who understand the jargon and the lingo.
