design portfolio

R E I M A G I N I N G

YEO XUAN CLARA

I N T R O D U C T I O N

S e r v i c e D e s i g n & S p a t i a l D e s i g n

Clara is a creative with a background in Spatial Design, driven by a curiosity about the intricacies of human behaviours and interactions within spaces. She approaches her work with an investigative lens, blending a sensitive approach toward understanding user experience Motivated by purpose and dedication, she embarks on a design journey focused on building meaningful connections through the profound impact of discovery and collaborative learning Through hands-on exploration and ideation, she consistently seeks to reimagine spatial experiences creating meaningful connections between people and their environments

CLARA YEO

+65 9627 7066

clarayeoxuan@gma l.com

https://issuu com/c arayeoxuan/d ocs/portfol o 2023

Singaporean

Enscape Render ng

Sennex Consultants

Nanyang Academy of F ne Arts (NAFA) 2022 - Present UNDERGRADUATE (DESIGN PRACTICE)

Nanyang Polytechn c 2021 - 2022 SPECIALIST DIPLOMA & WORK STUDY PROGRAMME (SPATIAL DESIGN)

DIPLOMA (SPATIAL DESIGN)

Nanyang Po ytechn c

INTERIOR DESIGNER

ssance Planners & Designers

GXSTURE, 2023

ACM: FUNERAL SERVICE, 2023

NEXT LEVEL: EPIGRAM, 2022

FRIENDS WITH BENEFITS, 2022

2

THE INFINITE LOOP, 2022

SANDBOX: EMPOWERING THE NEW POSSIBILITIES, 2022 WHERE YOUR BEST BELONG, 2021

TIMELESS, 2021

AQUAHOLIC, 2021

A HOME FROM HOME, 2021

RENEWAL, 2020

C O N T E N T Service Design & Spatial Design

Oct. 2023 to Nov. 2023

Group Project

This is a collaborative project in partnership with Nanyang Academy of Fine Arts and GXS Bank. Working in a multidisciplinary manner, our design practice team tackled the brief of ‘Future Inclusion For The Rest Of Us’ in hopes of redefining the limitations and challenging the possibilities of an orthodox bank.

This project is awarded as “The Most Market-Ready Solution”

T H E F U T U R E O F

F U N E R A L S E R V I C E S

User Experience & Service Design

Jan-Feb. 2022 to April-May. 2022 Group Project

This project tackles the modernization of Singapore's funeral services, specifically focusing on Ang Chin Moh Funeral Directors. The funeral industry is steeped in tradition, and while these traditions hold value, there's a need to acknowledge the evolving needs of future generations.

Funeral services often follow a rigid format, potentially neglecting families' diverse preferences and budgets. Furthermore, the emotional toll of planning a funeral during a difficult time can be immense.

This project explores how Ang Chin Moh can leverage technology and innovation to personalize the funeral experience. We'll delve into potential challenges future users face to redefine funeral services in Singapore, offering a more compassionate, efficient, and personalized experience for future users.

Local literature is unable to break through the literary market in Singapore among international publications as readers are not knowledgeable about what Singlit comprises. Due to the lack of awareness, there is a lack of general interest and appreciation for Singlit. As a bookstore that only carries Singlit titles, the lack of awareness and appreciation for Singlit is a disadvantage for Epigram, whose current structure lacks personal and contextual engagement with its audience to allow them to connect to Singlit.

In the current state where local literature is overlooked, Epigram can be the leading brand that champions local literature to encourage recognition and greater appreciation. We can bridge the gaps in engagement by enhancing their existing platforms and future outreach programmes

IMPORTANCE OF SINGLIT

USER GROUP

PARENTS OF CHILDREN (AGED 1-8)

" It is important to start these conversation young "

Preserve Local Heritage Foster National Identity Promote Social Cohesion

PROBLEM

As a bookstore that only carries Singlit titles, the lack of awareness and appreciation for Singlit proves a disadvantage for Epigram.

Epigram’s current structure lacks personal and contextual engagement with their audience to allow them to connect to Singlit.

OPPORTUNITY

In the current state where local literature is overlooked, Epigram can be the leading brand that champions local literature to encourage recognition and greater appreciation.

We can bridge the gaps in engagement by enhancing their existing platforms and future outreach programmes.

" Parents might give the wrong information too, so it is important to keep updated and know what they are talking about "

" What is more important is that adults know how to respond to them the right way "

OPPORTUNITY IDENTIFIED

Epigram could improve content exposure of their extensive range of publication

Epigram could provide a better narrative for parents to navigate suitable resources for children

Epigram could cultivate social awareness at a young age by developing a habit of reading SingLit

PERSONA

Edna Lee Singaporean, Married

Edna Lee is a Singaporean mother and a businesswomen who believes that books are important in child development. Her goal is to support and encourage her kids to pursue their interests and talents, as well as strengthening her local culture.

Epigram could improve content exposure of their extensive range of publication

Epigram could provide a better narrative for parents to navigate suitable resources for children

Epigram could cultivate social awareness at a young age by developing a habit of reading SingLit

PAIN POINTS

Explaining cultural perspectives for children to understand and connect with

Not aware of what resources are available

Uncertain of type of books her child subscribe to that piques her child’s interest

Wants to better engage her child with reading and books

Wants to know more about Singlit and what it encompasses

UNCERTAINTY (BOOKS)

EPIGRAM TREEHOUSE

BEGIN . NAVIGATE . CONNECT

APPRECIATION

UNCERTAINTY (CULTURE)

CURIOUSITY

LACK OF CLARITY

Website does not emphasise the different categories and genres of books singlit provides

Participation with the brand is detemined by individual responsibility

Activity sheets are simple to execute and limited in variations.

Offered only on current website

Activity is dependent on users choice of participation

Workshops are catered to an extremely niche audience, and usually supported by consumers who already are familiar and subscribed to Epigram

PURPOS

Treehouses structure is directed to promote an enhanced book browsing experience based on user preference and recommendations

Online platform that can be translated to an application, for convenience and greater accessibility

Activity sheets are repurposed into interactive collaterals (catalogues and inserts), catered to pique both parents and children's interests

A service provided at partnered institutions, fostering participation while navigating through Singlits available offerings

Re-purpose how Epigram creates meaningful connections, by catering to a larger group of consumers, through the many culturally focused activities and literacy programs offered at an interactive and educational Book festival

BEGIN WITH EPIGRAM TREEHOUSE

USER JOURNEY

PDESIGN & CATALOGUE INSERT

Parents discover design activities for children and receives a kid-friendly catalogue insert from NAFA.

Introduction to NAFA's collaboration with Epigram, Dissemination of information on Epigram Treehouse.

CONNECT WITH EPIGRAM

Parents submit children's artwork to stand a chance for a featured publication on Epigram's online platform.

Receive book recommendations derived from personalized quiz results.

NAVIGATE WITH EPIGRAM TREEHOUSE

Attend programmes with key stakeholders encompassing topics in and around SingLit and child development.

PERSONALIZED CURATION & EPIGRAM TREEHOUSE WEBSITE

SCBF (EPIGRAM X NAFA)

NAFA JUNIOR ARTS

Service Blueprint

User Journey

F R I E N D S

with

B E N E F I T S

User Experience & Service Design

In a society where conversations about sex are becoming increasingly normalised, how can we allow youths to comfortably and meaningfully contribute to them by providing a social platform where accurate information and help are readily accessible?

Friends With Benefits is an educational app for youths to easily facilitate themselves to access vetted sexual information and connect them to accredited professionals in an informal manner.

Youths aged 16-18 feel pressured to be a part of the increasing number of conversations about sex due to their lack of experience and knowledge about the topic

"In late adolescence... typically... 16 to 18 year olds sexual thoughts, feelings and activities significantly increase."

"Adolescents acquire extensive information related to sexuality which may be misguiding and can have a significant negative impact on sexual behaviours "

RYAN, 17

POLYTECHNIC STUDENT

Has an active social life hangs out with friends often

Is a VIRGIN Curious about how sex feels like

Feels left out when friends talk about sex

Feels pressured to know about sex in order to join in on conversations

Awkward to ask parents about the topic

Uncomfortable meeting a counsellor inperson to enquire

Scared of getting teased if he asks his friends

29% OF SINGAPOREAN WOMEN DO NOT RECEIVE FORMAL SEX EDUCATION

SINGAPORE RANKS

3rd

GLOBALLY FOR HIGHEST STD RATE

39%

OF SINGAPOREAN MEN HAVE HARMFUL MISCONCEPTIONS ABOUT SEX

Friends With Benefits organisation is under a parent company called the Backstage Bunch. They feature influencers who are generally prominent among our youths. Together we are producing and launching a subsidiary called Friends With Benefit, crafting content catered towards our youths, to bring them from a state of curiosity to clarity on the topic of sexual wellness.

A

MOBILE APP PLATFORM FOR YOUTHS TO NAVIGATE FREELY

An art gallery space is available for The Backstage Bunch to host live shows where youths get the opportunity to express their thoughts and emotions on the topic of sex in an artistic perspective and display their work around the gallery. The space will help foster a tight knit community and give users a sense of belonging to normalise the conversation of sex. They will get to interact with influencers and speak to professionals in real life to make them feel more of a friend than an online personality.

SUMMARISED PAIN POINT

Hard to find reliable, fun, and accurate information

No one to talk to & consult for advice

Feel left out

Mobile App

SERVICE TOOL

SERVICE FORMS

JUSTIFICATION

Blog Video Chat Talks Design Factually accurate information written by professionals Online platform to talk to professionals

Selfexpression and contribution to community through art

Reiteration of information by influencers for engagement Sharing sessions to drive healthy conversation s

Community Space

Workplace Industry Project (Pitching Project)

N F I N I T E

O O P

Spatial Design

A brand-new office re-design that can support the client's company to become a leading global skin care, nutritional and personal care solutions provider, focused on making a difference in the lives of beauty and health enthusiasts from all over the world.

The business is made up by the people involved and the people involved gives back to the development and growth of the business. Creating a strong sense of balance and harmony in a successful business. Generating a constant energy that flows between the two aspect forms an infinite loop that cannot be terminated.

In line with the creating a harmonious and balanced space, a fiveelement – wood, fire, earth, metal and water - conceptual approach is introduced to illustrate an infinite loop between the Business and its People. The five fundamental elements blends in the way people move, interact and work to create a perfect smooth way of interaction and relationship synergy in this new workplace

INCORPORATING THE

FUNDAMENTAL ELEMENTS

Incorporate key attributes of each of the five element into the respective spaces as the bedrock of the design approach Each space aims to have its own vibe intended to give staff the ability to operate within an atmosphere that motivates them to work in different settings. Spaces are visibly demarcated yet intrinsically connected.

Key attributes of each elements includes :

Shapes | Materials | Colour | Textures | Scents | Sound

Workplace Industry Project (Pitching Project)

S A N D B O X

Spatial Design

An incubation bed for ideas to grow and mature. Welding the proper tools and talents, yesterday’s problem is today’s idea and today’s idea is tomorrow’s solution. Providing a conducive space for ideas to develop, giving birth to the next positive impact. As the ally in solving the next innovation, the client’s company empowers innovators to unleash their creativity into reality. Combining creativity and technology, Sandbox is the optimum space for empowering the new possibilities of tomorrow.

CRAFTING THE JOURNEY

To deliver the message of “empowering the new possibilities ” , I first create the journey of discovery. There are 3 key spatial typologies, each designed to promote an aspect of the experience.

Workplace Industry Project

W H E R E Y O U R

B E S T

B E L O N G S

Spatial Design

The future workplace experience is built around curiosity and empathy, bridging the space between the physical and virtual to create meaningful connections

Work life in the client’s company extends beyond just work. It is a journey in discovering and realizing dreams and finding a family in the company. By discovering new surprises and innovation, new relationships and connections, new purpose and ultimately discovering where your best belongs, the company and office will bring a journey of discovery, where your best belongs.

Local Landmarks Graphics

Artworks of Singapore landmarks to create visual surprises

Artwork/sketches of local Landmarks

Branding Graphics

Company branding to reflect the mission and history of the company.

History Wall, Inspirational Quotes

Local Design Elements

The work café and lobby serve as the cultural hub of the office – with key local elements infused into the design

Greenery is scattered around to reflect our garden city identity. Rattan and concrete blocks represent the colonial & Peranakan elements of shophouses in Singapore.

Workplace Industry Project (Pitching Project)

Spatial Design

Blending British Colonial architecture and Singapore culture together, the space provides a relaxed luxurious feel of a timeless colonial charm with a subtle splash of locality. The design aims to bring out a sense of belonging to the community while reflecting the conservative value of the company. A simple yet deliberately planned space will help propel the client as a trustworthy real estate fund manager and investor

A Q U A H O L I C Spatial Design

Located in the oceanic Siloso Beach, Aquaholic is a bookstore for bookaholic environmental lovers to patronize. Specializes in educating the public on sustainability and the ecosystem, Aquaholic aims to share and spread the importance and passion for sustainable living.

Inspired by the environmental awareness programs, Aquaholic wanted to create a space where people could come together and discuss these issues openly Apart from physical books, the bookstore also provides alternative options such as audio books to add to the experience of indulging in the open and boundless ocean. In addition to selling books, Aquaholic uses eco-friendly products and recycled materials for the design of the store.

Together, Aquaholic aims to make an impact towards a more sustainable world for all to live in.

LOUNGE

Passive learning space for users to interact & socialize

A neutral and rustic palette with complementary colours to highlight the space. Bringing the outdoor indoor, greenery is scattered around the space to give a fresh outlook to the design, helping with the overall acoustic in the open concept design

Sustainability & Community

Integrating wellness & sustainability into the space foster stronger communal bonds

FLOOR PLAN

The space zoning is established by sectioned raised platform within levels that helps to create a division of space for the different activities taking place, ensuring sufficient privacy and social distancing between users in each sector.

The deck at the entrance connects the indoor and outdoor space, allowing users to experience the beautiful surrounding elements in the comfort of an indoor environment

Alternating with niche spaces for private moments, the space aims to deliver a soft, wide and clear environment, bridging sustainability and creativity. Innovative and interactive approaches are expressed through large and flexible spaces from high energy to low energy using a combination of soft and hard finishes to aid the experience and usage of each space. With a subtle splash of locality, Aquaholic Bookstore will foster stronger communal bonds, integrating a sense of belonging into the community

Harmonious Relief Material Palette

Oct. 2020 to Feb. 2021

Diploma Final Year Project

A H O M E

F R O M H O M E

Spatial Design

Inspired by the beautiful, hidden enclave of Gillman Barracks, Sky Castle was carefully curated and planned to maximize the space potential. Down to the crucial spatial planning, materiality & site analysis of the surroundings as well as the flow within each space, the design aims to welcome users to embrace and immerse themselves in the colonial architecture and the heritage of Gillman Barracks in the heart of a busy city

The space is designed with the void being the main center piece of attention With the light shone from above, it highlights the multiple layers of the structure, emphasizing the density of it Different forms of lounge areas are available, catered for big gathering to small, cozy, private nooks for personal time

Large window opening on both sides allow cross ventilation creating a sustainable environment.

Following the British Colonial theme, many of the existing architectural elements could remain, creating a more sustainable design as well as preserving Gillman Barracks’ historical heritage.

June. 2020 to Aug. 2020

Year 3 Project

R E N E W A L

Spatial Design

The Sarong Kebaya is one garment that has struck a chord with many Singaporeans. However, with the newer generation, the Peranakan culture will soon permanently vanish. Refreshing what was once the dominant ethnic group in Singapore, designed to cater to the current generation with a futuristic twist The proposal of a co-live & co-work hospitality space aims to connect, educate, and continue the heritage via the iconic Peranakan apparel, the Kebaya. With the concept of ‘embrace the past, re-imagine the present’, the space will have amenities to aid users to embody and the culture in our current modern society.

It will be sited in Dempsey Hill, a heritage hideaway redeveloped into a lifestyle destination that features retail, dining, and entertainment concepts in an oldworld setting. Due to their similar interior design elements, many of the existing architectural elements could remain, creating a more sustainable design as well as preserving both of their historical heritage.

Peranakan furniture and elements are mostly made of wood influenced by Chinese and Malay styles, often fitted with marble as it was cooling to the touch, suitable for Singapore’s all year-long climate. Inspired by runway lights, the strip lights add a present-day feel in this vintage setting, merging the past and present, integrating the Peranakan culture into today’s modern society.

Lights will be emitted from the motif patterned panels. These panels are often seen in Peranakan designs to act as a division between spaces. Some of the concrete floorings are kept to retain the historical architectural value of the original space. Recycled Peranakan motifs tiles can be found cladded onto the stairs floors, and walls to give a spark of the culture’s intricate aesthetic to the space.