Welcome to the Daily Deal Builder Members Training Webinar. Grab a pen / paper and let’s get started. Presented on June 19th 2013 by Marc and Tyler Horne Co-Founder, DailyDealBuilder.com Blog | FB | Twitter | Email
If You Have Questions Along the Way? Type them in the questions box or if you are not watching this live you can always reach us at support@hcdesk.com
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9 Step (Simplified) Process to Successfully Launch and Grow Your Site
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Disclaimer: These 9 steps are in sequential order, however, they all essentially bleed together.
9 Step (Simplified) Process to Successfully Launch and Grow Your Site • • • • • • • • •
Step 1. Market Research and Analysis Step 2. Develop Your Differential Advantage Step 3. Draft Business Plan / Executive Summary Step 4. Technology, Emails, and Social Step 5. Build Audience & Subscriber Base Step 6. Get Ducks in a Row Step 7. Lock in Deals Step 8. Launch Step 9. Grow Strategically
Step 1. Market Research and Analysis • Know what you need to learn. Figure out what questions you need to ask. Ask people that fit your demographic. Ask some that do not fit your demographic. • Run surveys. • Speak with direct and indirect competition. • Put a focus group together. • Know very detailed information about your customer. • Evaluate and analyze all feedback.
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Step 1. Market Research and Analysis • Gather existing published info and data. The U.S. Census Bureau, and the SBA provide superb intelligence and should be explored thoroughly. • SizeUp is a cool tool by the Small Business Administration where you can input your business’s industry and city and it maps out your competition. • Keep up your market research. It is not just something you do when starting out.
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Step 2. Develop a Differential Advantage • • • •
What makes me stand out? What makes you different? Better? What’s your “hook?” Why would someone use your service over the next option? Developing a differential advantage or hook to your website is vital. • Some deal sites use characters, others fight for a greater cause such as charities, non-profits, or schools. Is it your technology or your mobile app that makes you stand out? Pricing method? • Be unique and not just clone. Focus on customers and merchants.
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Step 3. Biz Plan / Executive Summary • Map out regular milestones and projections and create your executive summary & business plan. • Many types of websites have the potential to take off, spread, & grow very fast, and also get acquired quickly, so being properly prepared in case someone knocks on your door and wants to invest money in your business is always a wise plan. • People often invest in solely a business plan and idea. Happens more than you might imagine. • Let’s look at the basic outline for your business plan.
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Business Plan Outline • Executive Summary - Your executive summary is a snapshot of your business plan as a whole and touches on your company profile and goals. • Company Description - Your company description provides information on what you do, what differentiates your business from others, and the markets your business serves. • Market Analysis - Before launching your business, it is essential for you to research your business industry, market, and competitors. • Organization & Management - Every business is structured differently.
SOURCE – SBA.GOV
Business Plan Outline • Service or Product Line - What do you sell? How does it benefit your customers? What is the product lifecycle? • Marketing & Sales - How do you plan to market your business? What is your sales strategy? • Funding Request - If you are seeking funding for your business, find out about the necessary information you should include in your plan. • Financial Projections - If you need funding, providing financial projections to back up your request is critical. • Appendix - An appendix is optional, but a useful place to include information such as resumes, permits and leases.
SOURCE – SBA.GOV
Step 4. Technology • • • • •
The “ever-changing and always evolving website.” Version 1,2,3, etc. Upgrades? Email Delivery? Using your technology as apart of your differential advantage is brilliant. Think outside of the box. • Can you develop an advantage in your site or maybe a mobile app?
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Step 5. Build Your Audience & Subscriber Base • A critical component to the success of your deal or coupon venture is the size and responsiveness of your audience. • For the most part, deal sites use daily emails to get in touch with their audience and let them know about their offerings. • Use social media outlets to keep your audience up to date on new deals. Use it to grow new strategic partners, affiliates, subscribers, etc. • Always focus on building relationships, strategic partners, affiliates, subscribers, and your audience online and offline. • Build momentum and a buzz. Check out how Apple releases products… Presented by Marc Horne Blog | FB | Twitter | Email
Step 6. Get Your Ducks in a Row • Get your merchant agreements and contracts ready along with other legal items. • Press releases, social media pages, contests, etc. • Sales reps hired and trained • Testing your technology • Terms of Service, refund periods, etc.
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Step 7. Lock in Deals • Hit the streets. • I typically recommend having at least seven very solid and structured deals set up prior to launching your site. • This recent recording of one of our Daily Deal Builder training webinars discusses ways to structure and broker deals effectively: http://youtu.be/gCTM-V5epCc
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Step 8. Launch • Ensure all systems are a “go.” • Make merchant account provider and hosting provider aware of your launch. • Do everything in your power to drive traffic to your website. Run paid traffic campaigns. Convince affiliates or strategic partners to email their subscriber base or audience. Submit your press releases. Get on the news if possible. Make your launch as big a deal as your resources and capital allow.
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Step 9. Grow Strategically •
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Each of our perspectives of success is different. To some, growing a massive and profitable organization is success. To others, adding a few grand extra to their pocketbooks each month is considered success. To a few, growing your deal site into a public company might be your end goal. Maybe an acquisition is your end plan? The most obvious route to go once you establish your daily deal site in your primary geographic location or niche market is to continue growing your subscriber base and helping more consumers find great deals and help businesses acquire new, loyal customers. Whatever your idea of success, if you stick to great deals and taking care of your merchants, your chances for success are high.
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Re-Cap • • • • • • • • •
Step 1. Market Research and Analysis Step 2. Develop Your Differential Advantage Step 3. Draft Business Plan / Executive Summary Step 4. Technology, Emails, and Social Step 5. Build Audience & Subscriber Base Step 6. Get Ducks in a Row Step 7. Lock in Deals Step 8. Launch Step 9. Grow Strategically
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To learn more & discuss further about DDB and how we can help you start, launch and / or grow your deal, coupon, or e-commerce website, visit us on the web at dailydealbuilder.com or shoot us an email at support@hcdesk.com.
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Questions? Thank you for joining us. Have a great day. Make 2013 HUGE!
To learn more and launch a daily deal venture, we invite you to visit us on the web at: http://dailydealbuilder.com
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