4
MODE ” IN N O RMANDY
OUVERTURE 2017
OPENING 2017
5
“
C’EST AU PIED DU PONT DE NORMANDIE
IN DIRECT PROXIMITY OF « LE PONT DE NORMANDIE »
IN NORMANDY
“ BIENVENUE ”
6
2,1 MILLIONS
de shoppers attendus
2.1 MILLION EXPECTED SHOPPERS
Aucune concurrence à moins de 90 MINUTES NO COMPETITION WITHIN 90 MINUTES ouvert
7J/7
4 500€ / m2 CA m2 PRÉVISIONNEL. Soit une rentabilité supérieure de 32 % à la moyenne des outlets français.
SALES DENSITY FORECAST IS 32% ABOVE FRENCH AVERAGE
Source chiffres : Étude FSP
OPEN 7 DAYS A WEEK
7
LE MONDE ENTIER VIENT À HONFLEUR
A WORLD CLASS DESTINATION FOR TOURISTS
USA 3,1%
3e DESTINATION HONFLEUR, touristique de france (hors Paris)
FRANCE’S 3TH TOURISTIC DESTINATION (EX PARIS)
3,7MILLIONS
de touristes par an à Honfleur
3.7 MILLION TOURISTS PER YEAR IN HONFLEUR
12 MILLIONS 12 MILLION TOURISTS PER YEAR IN NORMANDY
SPAIN 3%
de touristes par an en Normandie
8
FRANÇAISE ” T O URISM
H O N FLE U R P ARI S 28% 2H FRANCE 32% ITALIE 3,1% BELGIUM 7,3% NETHERLANDS 3,5% UK 15,4% GERMANY 4,3%
“ À LA
9
UN SUCCÈS ANNONCÉ
RECIPY FOR SUCCESS OR THE BEGINING OF A SUCCESS STORY
UN OFFICE DE TOURISME INTÉGRÉ
AN INTEGRATED TOURISM OFFICE
LA NOUVELLE ÉTAPE DU PARCOURS TOURISTIQUE EN NORMANDIE
NEW ESSENTIAL DESTINATION FOR TOURISTS IN NORMANDY
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LA ROUTE DES IMPRESSIONNISTES
ROUEN
CAEN PARIS MANCHE DEAUVILLE ÉTRETAT FÉCAMP GIVERNY CABOURG
FLE
LE HAVRE
LE MONT SAINT-MICHEL H O N
U R “ PROMENADE
”
IN N O RMANDY
11
HONFLEUR, UNE ESCALE
INCONTOURNABLE HONFLEUR, THE IDEAL STOPOVER
12
163 escales fluviales
PRÉVUES AU PORT D'HONFLEUR EN 2016 SOIT 23 000 PASSAGERS
RIVER CRUISES: 163 STOPOVERS
PROGRAMMED IN 201623 000 PASSENGERS
Source chiffres : normandie-actu.fr
45 escales maritimes
PRÉVUES AU PORT D'HONFLEUR EN 2016 SOIT 31 000 PASSAGERS
MARITIME CRUISES: 45 STOPOVERS
PROGRAMMED IN 2016 –31 000 PASSENGERS
Source chiffres : Office du tourisme de Honfleur
+ de2millions
DE PASSAGERS / AN TRAVERSENT LA MANCHE EN FERRY
MORE THAN 2 MILLION PASSENGERS CROSSING THE CHANNEL EVERY YEAR.
Sources : Ports Normands Associés, Syndicat Mixte du Port de Dieppe, Grand Port Maritime du Havre – Haropa Ports
“ PROMENADE ” IN NORMANDY - 13
POPULATION & PURCHASING POWER
30 MINUTES DRIVE TIME CATCHMENT:0.4MILLION,8BILLIOND'€
60 MINUTES DRIVE TIME CATCHMENT:1.5MILLION,28BILLIOND'€
60 MINUTES DRIVE TIME CATCHMENT:2.5MILLION,47BILLIOND'€
ROUEN
CAEN DIEPPE FÉCAMP ÉTRETAT LISIEUX FALAISE CABOURG
VIRE SAINT-LÔ BERNAY ÉVREUX GIVERNY DREUX ARGENTAN
14
LE HAVRE
ARROMANCHES DEAUVILLE BAYEUX
H O N FLE U R “
IDÉAL ” LOCATION
UN EMPLACEMENT ET
DES ACCÈS
EXCEPTIONNELS EN PLEIN CŒUR DE LA NORMANDIE
AN EXCEPTIONAL LOCATION WITH DIRECT ACCESS AND OUTSTANDING VISIBILITY IN THE HEART OF NORMANDY
16
UN FORT POTENTIEL DE FLUX
A VAST ADDITIONAL CUSTOMER POTENTIAL
70000 résidences
SECONDAIRES
70,000WE & HOLIDAYS HOMES
2,5millions DE RÉSIDENTS
2.5 MILLION RESIDENTS
autoroute A29
ACCÈS DIRECT
DIRECT ACCESS FROM THE A29 HIGHWAY
+de 6millions
DE VÉHICULES / AN
6 MILLION VEHICLES TRAFFICPERYEAR
“ IDEAL ” LOCATION - 17
M aison d’architecture é douard François int. Friba
Ideally integrated within its environment with soft hills, Maison Edouard François, a specialist of green’ architecture, is responsible for the design.
AR C HI VERY “ CHIC ”
VERT INTÉGRAL COMPLETELY GREEN
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©
19
Luxigon
UNE ARCHITECTURE INSPIRÉE AN INSPIRED ARCHITECTURE
20
A modern village with touches of the traditionnal architecture of Normandy.
©
©
Luxigon
Luxigon
© Luxigon
ARCHI “ VERY CHIC ” - 21
SH O PPING “ À LA CARTE ”
22
L’OUTLET NOUVELLE GÉNÉRATION ! SHOPPING, RESTAURANTS & LOISIRS
NEWGENERATIONOUTLET!SHOPPING,RESTAURANTS&LEISURE
Nouvelle étape incontournable du parcours touristique de Honfleur, Honfleur Normandy Outlet ouvrira ses portes avec une offre internationale et mode. Un outlet touristique pour une fréquentation et une rentabilité optimisées.
New essential destination for tourists in Normandy, Honfleur Normandy Outlet will open its doors with and an intenational & fashion offer. A touristic oriented outlet for maximum traffic and profitability
23
© Luxigon
3 RESTAURANTS OPEN 365 DAYS A YEAR 3 restaurants OUVERT 365 JOURS PAR AN 100 STORES 100 boutiques HERE, SHOPPING TRULY MEANS LEISURE! ICI LE SHOPPING SE RÉCONCILIE AVEC LOISIRS ET VACANCES 24
Unparcours clientintégré
DU WEB VERS LE MAGASIN
A CUSTOMER PATH FROM "WEB TO STORE"
OPEN 7 DAYS A WEEK
18,000 m2 OF GLA 18000 m2 GLA
ouvert7j/7
SHOPPING “ À LA CARTE ” - 25
PHASE II
5 000 M2
PHASE III
POTENTIAL
5 700 M2
PHASE II
PLAN DU CENTRE CENTER LAYOUT 26
PHASE I 12 300 M2
PHASE I Parking 50/100 m² 600/800 m² Restaurants 150/170 m² 200/250 m² Locaux divers Toitures végétalisées 300 m² 400/450 m² 27
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“RENDEZ VOUS” WITH FASHI O N
HONFLEUR NORMANDY OUTLET, LA NOUVELLE DESTINATION MODE
HONFLEURNORMANDYOUTLET, THE NEW FASHION DESTINATION
29
Advantail is an independent company founded in 2008, specialising in the marketing and management of 4th generation brand outlets. It focuses principally on commercial tourism, concentrating on the site, the digital identity and quality services, with the goal of creating new sites with strong tourist potential and redeveloping existing centres.
“ ENCHANTÉ ”
Edouard Francois is an architect and an urbanist since 1986. In 1998, he created MAISON EDOUARD FRANCOIS. His architecture reflects the main trends of our contemporary society. Sustainable development, local focus, valuation of the traditional heritage and of the place, are the themes at the core of EDOUARD FRANCOIS. Strong and unexpected propositions, nevertheless always in harmony with the context.
M aison d’architecture é douard François int. Friba 30
ADVANTAIL / OUTLET MANAGEMENT, OPÉRATEUR DE CENTRES OUTLET DE NOUVELLE GÉNÉRATION
DEVELOPING AND RUNNING
SHEMA is an independent local territory authority, acting for the past 25 years in Normandy. SHEMA develops complex projects to add value to the territory. Capitalized up to 75% by local regional and governmental authorities, its capital amounts to 9M€ and its turnover averages 50M€/year. SHEMA has developed a specific expertise in the following sectors: Project development, urban city renewals, office real estate projects, and economic and project studies.
NEW GENERATION OUTLET CENTRES honfleuroutlet.com
Established in 1998, Resolution is a UK based Real Estate Private Equity Fund with a focus on investing in commercial property across Europe and the UK. Over its lifespan the Fund has raised over €1 billion of equity and has acquired over €2.6 billion in assets across a range of property sectors. The company was formed by an established and experienced investment team, bringing together experience in architecture, banking, leasing, law, finance, real estate investment and international property development.
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NOTES
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ADVANTAIL OUTLET MANAGEMENT 01 47 05 86 63 information@advantail.com / www.advantail.com CHAMPS-VERNET / 440 226 595 RCSCAEN / crédits photo : getty imagesiStock photo OUTLET MANAGEMENT honfleuroutlet.com