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Welcome to Portland; we are so glad you are here! We have been eagerly planning for your arrival, and this conference, for over a year. We hope you enjoy re-connecting with old friends, meeting some new ones and getting a lot of new ideas along the way. We have some incredible speakers lined up and we want you to be inspired by their messages. We hope that you are able to embrace the City of Roses as our host city and take advantage of activities outside of the hotel like the trip to The Crystal Ballroom and the closing dinner, our take on The Portland Underground. If you have questions please reach out to any conference committee members or visit the information table outside the ballroom area. Looking forward to a successful 26th Annual Conference!
Jonathan Augustyn, Conference Co-Chair, Cornell University
Alexandra Galbreath, Conference Co-Chair, Oregon State University
Local Transportation and Arrangements:
Kanani Porotesano, Chair
Portland State University
Torin Braaten
Portland State University
Bernadette Distasi
Arizona State University
Ethan Penland
University of North Georgia
Sara Sorensen
Texas Christian University
Programming and Education:
Mel Baxter, Chair
The University of Texas at Austin
Chris Cahill
Fairfield University
Dustin Castro
University of Michigan
Nicole Dancz
Oxford College of Emory University
Dee Lambert
University of Texas at Dallas
Kelvin Lee
University of California, Irvine
Kristin Robbio
California Institute of Technology
Publicity & Promotion:
Julee Mitsler, Chair
High Point University
Eric Brodsky
Adelphi University
Erin Sheehan
Radford University
Spirit and Traditions:
Natalie Mann, Chair
University of Georgia
Katy Beth Chisolm
Georgia Institute of Technology
Ilana Ciccone
St. John's University
Cindy Harkness
Indiana University -Purdue University
Indianapolis
BJ Heidlebaugh
Ohio University
Tony Jackson
University of Kentucky
Angelic Lara
Oregon State University
Ashley Mitchell
University of Missouri
Welcome & Volunteers:
Michelle Johnson, Chair
Bellarmine University
Amber Fitzgerald
Suffolk University
Jo Golden
Western Washington University
Elizabeth Zec
Fairfield University
Philadelphia Zimmermann
Flagler College
Welcome to the Collegiate Information and Visitor Services Association's 26th Annual Conference in Portland, Oregon! Whether this is your first conference or you have been with us before, we know you will leave Portland with many wonderful ideas and friendships to last a lifetime. This year, we have the pleasure of welcoming over 600 conference attendees from more than 350 institutions - spanning 43 states and 3 countriesmaking this conference the largest and most diverse group ever! We are thrilled that you are here with us! Our theme this year, Keep CIVSA Growing, helps to reinforce the concept that no matter whether you are first-timer or a seasoned professional, you will still grow and learn through this association.
Preparing this conference has taken a tremendous amount of work by our 2019 Conference Committee. Under the amazing leadership of co-chairs Alex Galbreath from Oregon State University and Jon Augustyn from Cornell University, a team of over 30 dedicated CIVSA members from institutions across the United States have arranged educational programming, campus tours, city experiences, meals, networking opportunities, speakers, and so much more. Please join me in taking a moment at some point during conference to thank Alex, Jon, and the committee members for their spectacular contributions! Just look for those wearing a red lanyard! Any of these members will also be able to answer conference questions you have.
Annual Conference is a culmination of year-round opportunities offered by our association. Members connect throughout the year by participating in webinars, regional events, and the Student Development Institute, June is when we come together to meet new people in the industry, strengthen existing friendships, and develop as professionals. This is also when we celebrate our members and association accomplishments!
CIVSA is an organization filled with incredible professionals, and I am so glad that you're joining us in Portland. There is truly something for everyone - CIVSA Connections groups are wonderful networking groups where you will create friendships and form long-term professional connections. Hot Topic groups give you the ability to choose issues that are most important to you and ask questions from experts in the field. Drop-In discussions are collaborative conversations on the topics that truly matter to you. The First-Timers Event, Portland Experience, and Portland Underground Closing Dinner are just some of the additional networking social events available throughout the week. We encourage you to take advantage of all the opportunities we have planned.
We would like to thank the Portland State University and their admissions team for hosting the opening session and we know you will enjoy your time on their campus. We also hope you will take time to visit our conference sponsors. Not only do they provide support for our conference, but they are an excellent resource for the work we do at our own institutions! Ask questions and learn how they can help transform your campus visit experience.
Once again, welcome to Portland! Please take time to experience all this city has to offer. The waterfront is steps away, food trucks are around every corner, and there’s so many landmarks to see! Take time to experience VooDoo Donuts and Powell’s Bookstore if you are able! The Rose Festival is also taking place all throughout the city and across the street from the hotel on the waterfront. It’s an amazing time to be in Portland, and I know you will enjoy your time both during the conference and during your city explorations.
Laura Stansell
CIVSA President
University of Tennessee Knoxville
Tuesday, June 4
8:00 a.m. – 5:00 p.m. Registration and Conference Headquarters Info Desk Open
9:00 a.m. –11:30 a.m.
Pre-Conference Tours of Lewis & Clark and Multnomah University
Pre-registration required
9:30 a.m. –12:00 p.m.
9:00 a.m. –12:30 p.m.
12:00 p.m. –1:45 p.m.
Pre-Conference Tour of University of Portland Pre-registration required
Board Meeting
Shuttles to Portland State University
Depart from hotel lobby - We encourage you to go early by walking or taking the shuttle. Grab lunch and explore campus on your own!
2:00 p.m. –3:00 p.m.
2:30 p.m. –6:00 p.m.
3:30 p.m. –4:30 p.m.
4:30 p.m. –5:00 p.m.
5:30 p.m. –6:00 p.m.
Opening Session & Speaker: Yohlunda Mosley Assistant Vice President for Enrollment Portland State University
CIVSA Lounge Open Mount Hood Room
Tour of Portland State University
Transportation to Portland Marriott Waterfront
Hot Topics & CIVSA Connections Leader Training Medford Room
CIVSA extends a special thank you to Portland State University for hosting our 600 attendees for the opening session and campus tour that kicks off our 26th Annual Conference. Thank you to our hosts, including the incredible Ambassadors who are showing us around their beautiful campus.
Wednesday, June 5
8:00 a.m. – 5:00 p.m. Conference Headquarters Info Desk Open
12:00 p.m. – 5:00 p.m. Vendor Exhibitors Open
8:30 a.m. –9:00 a.m.
9:00 a.m. –10:00 a.m.
9:00 a.m. –5:00 p.m.
10:10 a.m. –11:00 a.m.
11:10 a.m. –12:00 p.m.
12:00 p.m. –1:30 p.m.
Conference Welcome
Ballroom
Keynote Speaker: Galen Emanuele, ShiftYes
Ballroom
CIVSA Lounge Open
Mount Hood Room
Educational Sessions
See pgs. 18 - 20 for abstracts & locations
Educational Sessions
See pgs. 21 - 23 for abstracts & locations
Lunch (provided by CIVSA)
Render, Diamond Sponsor Presentation
GeckoEngage, Diamond Sponsor Presentation Ballroom
1:50 p.m. –3:00 p.m.
3:10 p.m. –4:00 p.m.
4:10 p.m. –5:00 p.m.
6:30 p.m. –7:30 p.m.
7:15 p.m. –9:30 p.m.
CIVSA Connections & Drop-In Discussions
See pgs. 13 & 14 for locations & details
Regional Meetings
See pg. 66 for locations
Educational Sessions
See pgs. 24 - 26 for abstracts & locations
First Timers Orientation
Crystal Ballroom (off-site)
Shuttles begin departing from hotel lobby at 5:30 p.m.
Portland Experience Reception (open to all)
Hosted by the Council of Past Presidents
Crystal Ballroom (off-site)
Shuttles begin departing from hotel lobby at 6:30 p.m.
Thursday, June 6
8:00 a.m. – 5:00 p.m. Conference Headquarters Info Desk Open
9:00 a.m. – 5:00 p.m. Vendor Exhibitors Open
8:30 a.m. –9:20 a.m.
9:00 a.m. –5:00 p.m.
9:30 a.m. –10:20 a.m.
10:30 a.m.–11:00 a.m.
11:00 a.m.–12:00 p.m.
11:00 a.m.–12:00 p.m.
12:00 p.m.–2:00 p.m.
2:00 p.m. –2:50 p.m.
3:00 p.m. –3:50 p.m.
4:00 p.m. –5:00 p.m.
5:00 p.m. –6:00 p.m.
6:00 p.m.
Educational Sessions
See pgs. 27 - 30 for abstracts & locations
CIVSA Lounge Open Mount Hood Room
Educational Sessions
See pgs. 31 - 33 for abstracts & locations
Momentous Campus Media, Diamond Sponsor Presentation Ballroom
Vendor Fair
Lower Level
Drop-In Discussions
See pg. 14 for locations & details
Lunch in Portland (provided by CIVSA)
See handout for details
Educational Sessions
See pgs. 34 - 36 for abstracts & locations
Educational Sessions
See pgs. 36 - 38 for abstracts & locations
Hot Topics - Optional Small Group Discussions
See pg. 14 for topics
Drop-In Discussions
See pg. 14 for locations & details
Dinner on your own/Athletic Conference Dinners
Friday, June 7
8:00 a.m. – 5:00 p.m. Conference Headquarters Info Desk Open
10:00 a.m. – 2:30 p.m. Vendor Exhibitors Open
8:30 a.m. –
9:20 a.m.
9:00 a.m. –3:00 p.m.
9:30 a.m. –10:00 a.m.
10:10 a.m.–11:20 a.m.
11:30 a.m.–12:20 p.m.
12:30 p.m.–
2:00 p.m.
2:30 p.m. –3:20 p.m.
3:30 p.m. –4:30 p.m.
4:30 p.m. –5:00 p.m.
6:30pm
Educational Sessions
See pgs. 39 - 42 for abstracts & locations
CIVSA Lounge Open
Mount Hood Room
StudentBridge, Diamond Sponsor Presentation Ballroom
CIVSA Connections & Drop-In Discussions
See pgs. 13 & 14 for locations & details
Educational Sessions
See pgs. 43 - 45 for abstracts & locations
Business Meeting, Lunch (provided by CIVSA) & 2020 Annual Conference Reveal Ballroom
Educational Sessions
See pgs. 46 - 48 for abstracts & locations
Closing Speaker: Ryan Penneau, Take Back College Ballroom
Closing Remarks & CIVSA Cares Presentation Ballroom
Saturday, June 8
9:00 a.m. –12:00 p.m.
9:00 a.m. –11:30 a.m.
9:45 a.m. –12:00 p.m.
Portland Underground Closing Dinner & Awards Board Meeting
Post-Conference Tour of Reed College Pre-registration required
Post-Conference Tour of Concordia University Pre-registration required
Pre-registration required.
Tuesday, June 4 · Meet in the hotel lobby at 8:45 a.m.
A private institution with a public conscience, a residential campus with a global reach. Praised for campus sustainability, Lewis & Clark combines classic liberal learning with pioneering collaboration. Students represent the next generation of global thinkers and leaders, unafraid to discard conventional thinking, civic complacency, and outmoded preconceptions. Yet they value what Lewis & Clark offers: an education built from the timetested elements of careful study, original research, and spirited debate.
Tuesday, June 4 · Meet in the hotel lobby at 8:45 a.m.
A diverse community located in Portland's Montavilla neighborhood, Multnomah prepares students for lives of influence and careers of impact. Multnomah's commitment to the Bible is the foundation of an educational experience that’s innovative, empowering and relevant. At Multnomah, the study of God’s Word collides and collaborates with the exploration of the arts and sciences, providing clarity to life’s most important questions.
Tuesday, June 4 · Meet in the hotel lobby at 9:15 a.m.
A thriving global community of over 4,000 students located on a bluff overlooking the Willamette River and city of Portland. University of Portland is Oregon’s only comprehensive university with schools of business, education, engineering, nursing, a College of Arts and Sciences, and a graduate school. There are more than 40 undergraduate programs and 30 minors, as well as 18 graduate programs, and more than 1,300 courses. The University features small class settings (12:1 student-faculty ratio) and award-winning faculty.
Tuesday, June 4 · Meet in hotel lobby at 1:30 p.m.
With 211 degree programs and an engaged student body, PSU helps students prepare for a fearless future. Oregon's most affordable public research university, the PSU mission is to "let knowledge serve the city" and reflects the university's dedication to turning ideas into action - in Portland and around the world. The city is our campus, giving students unmatched access to career connections, a vibrant cultural scene and hands-on learning experiences with hundreds of community partners. More than 27,000 students from all backgrounds bring diverse perspectives to our classrooms and campus life, from the tree-lined Park Blocks to the bustling Urban Plaza and state-of-the-art science labs.
Pre-registration required.
Pre-registration required.
Saturday, June 8 · Meet in hotel lobby at 8:45 a.m.
A coeducational, independent liberal arts and sciences college, Reed is referred to as one of the most intellectual colleges in the country. Reed students pursue the bachelor of arts degrees in 40 majors and programs. The curriculum includes a yearlong humanities course, broad distribution requirements, and a senior thesis. A 9:1 studentto-faculty ratio and small conference-style classes allow faculty members to truly mentor students and engage with them in individual discussions.
Saturday, June 8 · Meet in hotel lobby at 9:30 a.m.
A private, nonprofit Christian liberal arts university, Concordia was founded by the Lutheran Church and is committed to preparing students for both a life and a living. Concordia provides a challenging, yet supportive learning environment where spirited intellectual inquiry strengthens our commitment to justice, compassion and moral integrity. We respect diversity, and integrate faith into every aspect of learning, service, and life.
The Sponsorship Committee will host a Vendor Fair on Thursday, June 7 from 11:00 a.m. -12:00 p.m. This event provides an opportunity for our vendors to display products and technology used for campus visits and events. Vendor exhibits and information tables will be open throughout conference to answer your questions and learn more about your campus visit programming.
Looking for an opportunity to discuss best practices and get your burning questions answered? Look no further than the CIVSA Connections group. CIVSA Connections provide attendees the opportunity for networking, rejuvenation, lively discussion, and problem solving!
If you signed up to participate in CIVSA Connections when you completed your pre-conference survey, you have been assigned to a group! Every CIVSA Connections group will have facilitators who are veterans in the field. Facilitators will encourage you to discuss sessions that have been covered at conference and will provide time for some group introspection as you work together to solve one another’s professional challenges.
Group Name Location
Hawthorne
Steel
Hawthorne
Salon F
Fremont Columbia
St. Johns Willamette
Tilikum Crossing Meadowlark
Marquam
Douglas Fir
Burnside Sunstone
Broadway Portland
Morrison Eugene
Sellwood
Ross Island
Interstate
Pearl
Salon D
Salon A
Jackson Memorial Salons BC
Burlington
Sauvie Island
Salon E
Salons GHI
On Thursday at 4:00 p.m., conference attendees have the chance to attend a special interest meeting. We hope you will choose a topic that best meets the needs of your office. These meetings will provide the chance to connect with other professionals in the field, share best practices, and learn from each other.
Hot Topic
Admitted Student Events First Look Pearl
Tour Guide Training Support for the Frontline Salon D
CIVSA Involvement View from the Top Salon A
Working with Academic Partners
Primary Partnerships Salons BC
CRMs Staying Current Salon E
Inclusion Training for Tour Guides Equity and Inclusion Salons GHI
Stop by the CIVSA Lounge for a chance to dive deeper into topics that we all face. These sessions will be casual and informal - led by 1 or 2 seasoned CIVSA members. Come ready to share your ideas and chat with colleagues from schools across the regions.
Every year, CIVSA provides members an opportunity to engage in a community service project – CIVSA Cares! The project’s intent is to have a worthwhile impact on the community hosting our Annual Conference.
This year CIVSA Cares will support p:ear which offers individualized mentoring Programs through Education Arts and Recreation. These workshops and field trips foster community, help build a sense of self-worth and teach youth how to trust again. The homeless individuals they serve are 15-25 years old. Through their wonderful programs, mentoring, assistance with housing, and welcoming environment, p:ear helps these individuals gain a new positive outlook on life.
The drive will conclude on Friday, June 7th with a presentation to p:ear at 4:30 p.m.
Donate to p:ear online or through Guidebook:
https://yougivegoods.com/civsa-2019
Let’s see which region can raise the most money!
Yohlunda Mosley, Assistant Vice President for Enrollment at Portland State University, is a 20-year veteran of student recruitment and multicultural outreach. New to PSU, Mosley came from Indiana University Purdue University – Indianapolis (IUPUI) where the university experienced a dramatic increase in its diversity enrollment and in the academic strengths of its incoming freshmen class.
International speaker Galen Emanuele works with teams and organizations around the globe including Fortune 500’s such as Microsoft, CBRE, Expedia, and Shell, redefining the way people interact and communicate in business. Galen is an expert in human behavior with more than 18 years in sales, marketing, and business leadership. He is also a world-class improviser, having performed and taught improv for over 12 years including touring with improv legend Ryan Stiles, and the cast from Whose Line Is It Anyway?
Ryan is an internationally recognized facilitator, speaker, writer and consultant on improving personal performance and attitude, increasing team-engagement, and organizational culture. He has served over 500,000 individuals and over 500 partnering organizations which have included top universities and Fortune 500 companies, and over 8,500 individuals have completed his award winning, small group focused, HEART of a Leader training. Prior to starting the Penneau Training Group in 2011, Ryan was the Executive Director of LifeSkills, a leadership institution founded by Famous Dave Anderson of Famous Dave’s BBQ of America Restaurant Chain.
Visit the CIVSA Lounge!
A place for collaborating, relaxing and engaging with CIVSA colleagues
Take the elevator to the 2nd Floor
Pass Truss Restaurant
Mt. Hood Room is on your left
collaborate. engage. laugh. relax. engage. learn. network. interact. connect. share energize. mentor. visit. collaborate. support. collaborate. engage. laugh. relax. engage. learn. network. interact. connect. share. energize. mentor. visit. collaborate. support collaborate. engage. laugh. relax. engage learn. network. interact. connect. share. energize. mentor. visit. collaborate. support. collaborate. engage. laugh. relax. engage learn. network. interact. connect. share. energize. mentor. visit. collaborate. support. collaborate. engage. laugh. relax. engage energize. mentor. visit. collaborate. support.
Tuesday: 2:00 p.m. - 6:30 p.m.
Wednesday & Thursday: 9:00 a.m. - 5:00 p.m. Friday: 9:00 a.m.-3:00 p.m.
Educational Sessions are categorized by tracks, each noted with a unique color to help identify sessions that match your professional interests.
First Look: Event Planning and The Campus Experience
Primary Partnerships: Campus Involvement, Community Outreach & Classroom Engagement
Support for the Frontline: Student Development, Campus Safety & Current Events
Staying Current: Technology, Event Management Platforms and Research
View from the Top: Development for Seasoned Professionals
Equity and Inclusion: Multicultural Recruitment, Events and Campus Diversity
For each session, the primary responsibilites of each office or department are identified, as well as the institution's undergraduate population.
Undergraduate Population: Under 2,500 / 5,000-15,000 / Over 15,000 Office/Department: Admissions / Visitor Services / Both / Other
We hosted 4,000 8th Graders on Campus, All on One Day! Think we're Crazy?
Location: Portland
Track: First Look
Abbey Henrichs, University of Nebraska at Omaha (5,000-15,000, Visitor Services)
Rather than filling our calendars with countless 8th grade and younger tours, we asked ourselves "Why don't we just invite them to all come on the same day?". From building partnerships with the community and the public school district to coordinating the logistics of this large scale event, we will tell you how we pulled off the impossible and why we plan to make this an annual event. If you want to free up your calendar from the repetitive group visits and learn how to host a 4,000+ youth on your campus, come see how the University of Nebraska at Omaha did it!
Location: Salon A
Track: Support for the Frontline
Andy Fernandez, St. Edward's University (2,500-5,000, Admissions and Visitor Services)
Mental health skills and concepts are vital to creating a successful visit program. Through training tour guides to utilize empathy to better understand our guests, we are able to foster better connections during our visits, resulting in better visit experiences. Developing a framework of empathy assists our students by building up their confidence while delivering better results. Come and hear about how St. Edward's University trains their tour guides to be empathic ambassadors for their school.
Location: Salons BC
Track: First Look
Courtney Clarke, Rosemont College (Under 2,500, Admissions and Visitor Services)
Bill Bulat, Temple University
(Over 15,000, Admissions and Visitor Services
Big or small, all colleges have the challenge of creating unique, engaging campus events. Hear from two very different institutions on how we market to prospective students and their families and develop/execute successful campus events. We will touch on how to develop creative ways in marketing, both digitally and traditionally, to engage prospective students and families, how to enhance your campus visits with special touches, and ways to include your tour guides in the marketing/recruitment process.
Location: Salon D
Track: Primary Partnerships
Katherine Buck, Auburn University's College of Architecture, Design and Construction, Melissa Dean, LSU College of Engineering (Over 15,000, Academic Campus Partner)
Come hear two Tigers talk about their transition from their respective Admissions Offices to the role of a Campus Partner. What surprised them? What did they wish they knew before they swapped sides of campus? What are some ways they think admissions offices and visitors centers can work better with campus partners? How can campus partners better assist the university wide recruitment efforts? These Tigers are excited to share their experiences and answer your questions as we peel back the layers of life as a Campus Partner.
Location: Hawthorne/Belmont/Laurelhurst
Track: Staying Current
Mitchell Perry, Clark University
(Under 2,500, Admissions and Visitor Services)
Clark University Undergraduate Admissions employs 50 paid student ambassadors that each have a range of responsibilities, including virtual outreach, leading tours, presenting to families, answering phones, and coordinating our campus visits. The complexity of their roles presents two major challenges. First, providing the students
with the resources and training they need to be effective representatives of the university is a crucial component in maintaining a successful visit program, and the expectations for the breadth of knowledge & skills they are required to maintain are significant. Second, managing the logistics of scheduling a significant number of students who are essentially doing many different jobs at many different times can take an enormous amount of time and energy if significant consideration isn’t put into streamlining certain processes. Over the last year or so we’ve experimented with different pieces of software with the goal of addressing both of these challenges. This session will focus on ways we’ve integrated different technological platforms into various aspects of our ambassador program, including schedule management, a new training program, and virtual engagement opportunities. This session would be beneficial for professionals who manage student employees and understand their integral role in creating an effective and impactful visit experience.
Location: Columbia
Track: Support for the Frontline
Aaron Borgeson, Cal Poly San Luis Obispo
(Over 15,000, Admissions and Visitor Services)
At Cal Poly San Luis Obispo, our university ambassadors have created a strong and dynamic community that has sustained a strong sense of ownership and pride for the organization and the university. By incorporating meaningful mentorship, traditions, and programming throughout the year, Poly Reps have been able to retain and provide professional growth for all members. This session will give you examples and practical tools to tackle common issues around student engagement, community building activities, and retention for university ambassadors.
Location: Pearl
One of the biggest challenges that we face in business and as humans is how to effectively deliver a 'no' and navigate conflict. These are amplified in business where taking the wrong approach can destroy engagement, morale, creativity, and even your personal reputation. In this session Galen teaches how to successfully navigate the art of delivering a 'no' and navigating conflict, providing a concise set of tools and framework. Learn how to take a collaborative, strategic approach that puts the relationship first, focuses on a solution, and feels authentic and supportive without crushing employee and team morale.
Wednesday, June 5 · 11:10 a.m.
Location: Pearl
Track: Equity and Inclusion
BJ Heidlebaugh, Ohio University (Over 15,000, Admissions)
When a new President is appointed and issues a strategic initiative to increase diversity and inclusion on campus, what do you do? At Ohio University, we worked to add additional components to our admissions recruitment events to highlight our mission of access to excellence. In this session, I will outline the strategies we implemented to improve the visit experience for multicultural students, first generation, and LGBTQ+. These include adding brand new components to existing programs and combining two separate events to make an individual more dynamic and impactful visit.
Location: Salon A
Track: First Look
Alecia Dennis, Ohio Dominican University (Under 2,500, Admissions and Visitor Services)
Ohio Dominican was in a state of distress when our team was put together just over two years ago. Enrollment was down, events weren't being executed well, and faculty and admissions were not on the same page. Learn how we were able to reverse this trend and began engaging faculty in our daily visits and events to create a unified team.
Location: Salon D
Track: Primary Partnerships
Laura Galloway & Kirsten Clark, University of Houston (Over 15,000, Admissions and Visitor Services)
Let's face it - the college search process is intimidating, stressful, and overwhelming. Universities are flooding inboxes with automated and generic mass communications, lacking any level of personalization and individual recognition. The Office of Admissions created the role of Ambassador 2's to intercept students at every stage of the recruitment funnel. Working primarily through call campaigns, our student workers create meaningful connections with prospective students to ensure that the student isn't just another name in the system. As a result, the value in our student:student interaction has increased applications and contributed to the success of the university as a whole. Join us to understand why and how student workers are your most valuable tool!
Location: Hawthorne/Belmont/Laurelhurst
Track: Support for the Frontline
Chad Johnson, Utah Valley University (Over 15,000, Admissions and Visitor Services)
A robust and structured leadership development program can elevate your Ambassadors to LEGENDARY status! After separating from a multi-year partnership with UVU’s Leadership Center, we had an opportunity to create our own Ambassador focused leadership development program. This new program is centered on developing four core skills within each Ambassador: Emotional Intelligence, Communication, Teamwork, and Ownership and Accountability. In this session, you will learn about our research and processes in developing this new program, the ins and outs of the projects that Ambassadors complete within the program, and the system used to administer it. This new program has yielded LEGENDARY results for our Ambassadors! They feel more empowered, more united, and more prepared to represent the university in the most LEGENDARY way!
Campus Visits: Where Everyone is #1!
Location: Salons BC
Track: First Look
Jordan Glover & Samantha Fowler, Penn State University (Over 15,000, Admissions)
Penn State welcomes 70,000 visitors through the admissions office annually. Learn how the visit team utilizes various planning techniques, student involvement, and logistical creativity to accommodate an increasing volume of visitors without compromising the personal feel of our visits. This session will provide ideas for the audience to see more students each year, without increasing the stress that goes into large scale events.
Location: Portland
Track: View from the Top: Development for Seasoned Professionals
Laura Stansell, University of Tennessee at Knoxville (Over 15,000, Admissions and Visitor Services)
Rob Patterson, Middle Tennessee State University (Over 15,000, Admissions and Visitor Services)
Come on – get involved in CIVSA! Not sure where and how to start? This panel of CIVSA veterans, as well as some recently involved members, will share the benefits of their involvement in the association. Learn about the various areas of service and find something tailor made for you! You’ll serve the organization, grow professionally, make friends, and have fun!
Since 2006, we’ve been helping colleges create campus visit experiences that strategically align with key enrollment targets.
What can we do for you?
• Raise awareness and profile of the campus visit
• Audits and consults of the daily visit, events, and yield programs
• Tour guide training workshops and development
Interested in working together? Let’s set up a call to talk about your priorities, pain points, and reasons for wanting to learn more.
Find our client list, testimonials, and more at renderexperiences.com
Podcast: RENDER’S EXPERIENCES
Entertaining and informative. Join the Render team as we think out loud about making campus visits better.
Newsletter: RENDER RAVES
A monthly digest about what we are reading, watching, and experiencing. Delivered to your inbox monthly.
Blog: RENDER(INGS)
Campus visit best practices and lessons from the experience economy. (Photos and videos and links, oh my!)
Location: Columbia
Track: Equity and Inclusion
Courtney Payne,UW-Parkside (2,500-4,999, Admissions and Visitor Services)
The University of Wisconsin-Parkside is proud to be a regional leader in serving a population of nearly 60% first-generation college students and is the most diverse institution in the UW System. The state of Wisconsin, however is consistently ranked No. 1 in the nation for racial inequality. We challenge ourselves to consider how the campus visit program can help the University fulfill its mission to develop and sustain diverse and equitable learning environments and accept the call to become a beacon for equality within our state. Attend this session to reflect on how your teams in Admissions and Visitor Services can act as campus climate creators and use visit and ambassador programs to construct brave spaces for conversations on access, social justice, equity and inclusion.
Location: Salons BC
Track: Staying Current
Cassandra Kopriva, Pacific Lutheran University (2,500-4,999, Admissions and Visitor Services)
We are now fully recruiting students from Generation-Z. These students do not remember a time we were not at war, are a part of the most diverse generation to date, and live in a world were using 5+ screens is normal. They are also said to be one of the most connected generations of our time and rely on peer-to-peer knowledge over adults. So, our Admission Office took it upon ourselves to learn what Gen Z wants, implementing what they want to see into our events, our social media campaigns, and how we connect and contact with students. Hear what Pacific Lutheran University (apx. 3,100 students) is trying to do to connect with an ever changing generation.
Location: Pearl
Track: Support for the Frontline
Holly Hemminger, Cleveland State University (Over 15,000, Admissions)
While we, the staff, are all passionate about helping our students, using our alumni with our recruitment events can make a huge impact on our guests and prospective students. During this session, we will introduce alumni involvement ideas and initiatives as well as help you set goals and create ideas for your own alumni volunteer program.
Location: Hawthorne/Belmont/Laurelhurst
Track: First Look
Barbara Loftus, Rutgers University
(Over 15,000, Admissions and Visitor Services)
Every year as the university admissions cycle nears the May 1 Decision Day, yield events for admitted students become critical. Recognizing the value of all our campus partners’ participation in our yield events AND their lack of available time, Rutgers-New Brunswick holds ONE large (very large) Admitted Student Open House. This session will highlight the steps we take to: 1) Obtain university buy in – including participation of faculty, staff, current students and critical university units such as Dining, Residence Life, Student Life, and Facilities. 2) Accommodate over 18,000 guests at one time on campus 3) Focus on our enrollment goals 4) Present the information admits need in order to make the decision to attend Rutgers University 5) Authentically showcase our university.
Location: Salon A
Track: First Look
Ilana Ciccone, St. John's University
(Over 15,000, Admissions and Visitor Services)
Betty Spengler, CIVSA
Kim Atkinson, Drury University
(Under 2,500, Visitor Services)
Many members look for ways to get involved in the organization by offering to host a regional event during the year. Regional events are ways for members to connect and learn outside of conference during the academic year. This session will provide insight into how regional events are organized. Come hear from members that have hosted, along with a regional director and our CIVSA event manager as we hope to encourage and show how easy and beneficial it is to host a regional event on your campus.
Location: Salon D
Track: Support for the Frontline
Eric Johnson, University of Georgia (Over 15,000, Visitor Services)
Culture seems like a mysterious quality that great organizations somehow just naturally have. But why not demystify the team dynamic and be deliberate about designing the conditions necessary for a great group culture to emerge? Groups with healthy and
distinctive cultures are more effective in fulfilling their mission and more rewarding to belong to. We owe it to the student leaders in our organizations to be intentional about fostering the kind of culture that makes the group’s impact larger than the sum of its parts and that sets the tone for the kind of leadership those students will be inspired to offer after they graduate. This session will challenge you to examine your group’s dynamic and will offer suggestions for strategies and skills to create, strengthen, or even repair the culture of your organization. Come prepared to share in a discussion about how we can be more intentional in serving our students and making the groups we lead truly meaningful and remarkable.
Location: Portland
Track: View from the Top
Nancy Franco, Yale University (5,000-15,000, Visitor Services)
Jenn McKenzie, Hendrix College (Under 2,500, Admissions and Visitor Services)
Tim Lipman, Illinois Institute of Technology (2,500-4,999, Admissions)
LeAnn Stroupe, University of Missouri (Over 15,000, Admissions and Visitor Services)
Tami Tassler, Florida Gulf Coast University (5,000-15,000, Visitor Services) Keeping your head in the game and staying motivated can be challenging in this fastpaced profession. Hear from our panel of seasoned leaders and gather information about ways to improve communication, manage stress and energize your team. Learn lessons from past CIVSA conferences through our Top 10 CIVSA List. Best practices are important in every profession and this list will highlight tips from our favorite CIVSA sessions. Discover ways to use CIVSA's resources to invigorate your program and strengthen your team.
Location: Columbia
Track: Primary Partnerships
Abbi Pfister-Soria, Southern Methodist University
Sara Sorenson, Texas Christian University (5,000-15,000, Admissions)
As more high school students wait to visit campus until they hear an admission decision, it is now imperative that colleges and universities look towards creative ways for us to paint a picture of our campus and student experience. Learn how two historical rivals joined forces to execute multiple counselor on-campus events. We will discuss how to start a partnership with schools in your area, collaborate with each other, and plan events with different school’s priorities but with the common goal to provide access to variety of high school counselors to visit campus. This session will also discuss ways that other types of schools can adapt our model based upon different sizes and budgets.
Location: Salon D
Track: Support for the Frontline
DJ Dull-MacKenzie & Grant Zoppi, Stanford University (5,000-15,000, Admissions and Visitor Services)
Join us for a “spoonful of sugar!” Based upon input culled from our member institutions and practices utilized at Stanford University, this interactive session will focus on fun and creative approaches to working with your students. Come hear and share ideas designed to raise the performance and morale of your student group. Topics will include:
• Addressing ongoing challenges ("How do we get our student workers to actually read our correspondence?"; “What can we do to recruit a broader diversity of guides?”)
• Improving tour quality (“How do we get our guides to be more accurate and stop propagating myths and misinformation?”; “How can we get guides more comfortable with talking about their weak areas?”)
• Strengthening staff morale and interest (“How do we build community and build a culture of unity and diversity?”; “How can we get students to want to work during spring break and summer?”)
Our goal is that by the end of the session, you will have a list of fun ideas and best practices to strengthen and enliven your student program.
Location: Salons BC
Track: First Look
Kimberly Murray & Arin Morse, Boston University (Over 15,000, Admissions and Visitor Services)
Each year Boston University sees over 80,000 prospective visitors a year. In the midst of our busy Spring, roughly 1,400 visitors visit through a daily Admitted Student Visit program in the months of March and April. In 2016 we created an Admitted Student tour that was different from the tour we give to our prospective students to cater to this Admitted Student population. In this session, we will discuss the need for the new tour as well as the process of creating and implementing this tour. We will give an overview to the evolution of the training of guides to give a new tour, and the operational logistics of coordinating a new tour in a high volume center, as well as sharing the feedback and data we compiled over the years.
Location: Pearl
Track: View from the Top
Kelvin Lee, University of California Irvine (Over 15,000, Admissions and Visitor Services)
Julee Mitsler, High Point University
(2,500-4,999, Admissions and Visitor Services)
We spend so much time focusing on the people we supervise, but what about our supervisors? This session will talk about managing up - what it is, why it's important, how to do it, and suggestions for easing challenges that can arise.
Location: Salon A
Track: Support for the Frontline
Hayley Burke, Pitzer College (Under 2,500, Admissions and Visitor Services)
Imagine what your workday might look like if you were no longer responsible for giving daily information sessions, conducting prospective student interviews, or answering a slew of phone calls. A secret that we’ve learned here at Pitzer is that, oftentimes, students can do these jobs as well as, if not better than, full-time staff. We spend a large chunk of our career recruiting talented, driven individuals to our institutions. Now that you’ve gotten them in, it’s time to empower these students to be student workers with the autonomy to take on more responsibility in your office. Leveraging
the untapped potential of your student workforce will allow staff to pursue more meaningful, innovative, higher-level work and provide vital professional development opportunities to your students. In this session, you will learn about the responsibilities of student workers in Pitzer College’s Office of Admission, including, but not limited to: conducting daily information sessions, running our twice-yearly student fly-in, managing data entry through Slate, and staffing the office for weekend visits. The majority of the session will be dedicated to Q+A to encourage the flow of new ideas for student worker role development, including tips on how to create buy-in from (potentially skeptical) leadership!
Location: Portland
Track: First Look
Juwan Andrews,Texas A&M University (Over 15,000, Admissions)
Nothing sells a university better than a current student. At Texas A&M University, we have incorporated a peer organizational model using current student leadership to share their own unique collegiate experiences while hosting and engaging with our visiting prospective students and parents. This peer organizational model has tremendously enhanced our recruitment and matriculation process, while also providing valuable professional development to our student leaders. Going into our sixth year, our Peer Recruitment Program has grown exponentially, which has allowed our recruitment and matriculation programs to be mostly student-led. Providing prospective students and parents with a unique, one of a kind experience is achieved using the diverse experiences and knowledge base of our Peer Recruiters. Through management and student development, our goal is to continuously refine our programming model to ensure current students are the face of our prospective student and parent programs. We welcome you to get an up-close and personal look at our Peer Recruitment Program at Texas A&M University, and examine ways to effectively manage students and successfully implement a peer organizational model within your department.
Location: Hawthorne/Belmont/Laurelhurst
Track: Staying Current
Katie Holdgreve-Resendez, University of Colorado Boulder (Over 15,000, Admissions and Visitor Services)
A number of institutions have moved to Slate or are considering the move. Let's get together and share what we have learned! What worked for you? What didn't work for you? What do you wish someone could show/teach you? How can we band together and up-vote future requests? Let's share our knowledge and help one another be more successful with technology at our fingertips. Bring your laptops!
Location: Columbia
Track: Equity and Inclusion
Kimberly Bornstein, University of Connecticut (Over 15,000, Admissions)
In recent years the UConn Stamford Admissions Office has noticed an increase in the number of International Students (IS) and Out-of-State Students (OS) who are interested in our campus. With these student populations potentially paying more in tuition than in-state students, we wanted to ensure they were informed consumers. As a result, we created a Skype Tour Program. The program provides prospective students with the opportunity to talk to our Admissions Officer and be taken on a virtual tour, highlighting our campus facilities and academic and support programs. Additionally, we hired an International Tour Guide to provide a student perspective and assist with any translation barriers for our International Student Skype Tours. In our presentation, we will discuss the implementation of the program and how the program has evolved throughout the Admissions Cycle, together with the outcomes and future suggestions for any Admissions Office looking to implement this program. The intended audience for this presentation is any individual who works with prospective students.
Location:Salon D
Track: Support for the Frontline
Grace Hartman, Santa Clara University (5,000-15,000, Admissions and Visitor Services)
And there is also no road map. For some of our students, college will be when they first face serious challenges, heartbreak, grief, and serious self-doubt. How do we as supervisors, confidantes, and the "adult" help support students experiencing these kinds of things? How do we support students when we, ourselves, our experiencing them? And what happens when bad things happen to your students or you? How do you help students handle the tough stuff? Themes from the book, "There's No Good Card For This" (Kelsey Crowe, Ph.D. & Emily McDowell) have helped me become better at taking action, rather than reflection/doubt/regret when it comes to addressing the tough stuff with others. Let's discuss best practices (are there any?) and experiences we've all had working with students and the tough stuff.
Location: Hawthorne/Belmont/Laurelhurst
Track: Support for the Frontline
Jay LaShombe, University of Vermont
(5,000-15,000, Admissions and Visitor Services)
Becky Brewer, Michigan State University
(Over 15,000, Other: Residence Education & Housing Services)
Having both re-envisioned the training and on-boarding process within the past year, this session will explore our two new models. MSU: In an effort to support new tour guide satisfaction, group cohesion, and the long term retention of tour guides, MSU undertook to redesign the new tour guide on-boarding experience. Our goals were to improve tour guide satisfaction with training, reduce new tour guide melt, produce quality guides at the time our operational schedules required them, and retain quality tour guides in the tour guide program while not breaking the budget! UVM: Due to graduation, our program typically experiences 33% yearly employee turnover. It seems like training never really stops. To more efficiently on board our student ambassadors, UVM has shifted its training calendar to engage students earlier and take advantage of the resources that veteran ambassadors provide. In the process, we’ve made a dent in our training budget and ensure that we’re fully staffed with well-trained and prepared ambassadors to provide excellent service to our visitors. Participants will experience
• Before/After data from training feedback and employment satisfaction surveys
• Before/After Snapshots
• In-depth training models, including syllabi, lesson plans, and learning assessments/rubrics
• Lessons learned, outcomes/next steps
Location: Salons BC
Track: First Look
Laura Thornbury, Western Kentucky University
(Over 15,000, Admissions)
Is your daily campus visit information session due for a change? At WKU, we decided to forget the long info session and put the visit experience in our tour guides hands. Learn how we shortened our pre-tour information, further developed our tour guides, began meeting with more families post tour, and much more!
YOUR Energy is Everything - The Value of Bringing You to the World
Location: Pearl
Ryan Penneau, Take Back College
The world needs YOU. Your community needs YOU. Your business needs YOU. Your family needs YOU. And YOU are not a policy. You are not a set of procedures. What you bring to the marketplace is so much more than your skill set and experience. What you bring to the world is the way you show up that no one else can duplicate, so develop it, own it and share it. This interactive session will have you completely reassessing the value of attitude relative to results and beginning the journey of getting out of your own way and deepening your connections and influence on the people in your circle. The world is not looking for more information. We all are YEARNING for more connection and that starts with you!
Location: Salon A
Track: View from the Top
Dee Lambert, The University of Texas at Dallas (Over 15,000, Admissions and Visitor Services)
Do your student ambassadors frequently complain about rude guests who make their tours miserable? Do you find yourself playing referee among bickering staff members that create an awkward work environment? Does your stomach turn in knots before you have to have a disciplinary meeting with an employee? If so, this session is for you! Join the discussion and gain some tips on how to handle difficult conversations and manage conflict with a focus on reaching solutions in a healthy way.
Location: Hawthorne/Belmont/Laurelhurst
Track: First Look
Liz Hill & Apryl Melançon, Arizona State University (Over 15,000, Admissions and Visitor Services)
The Best of Both Worlds Session is for staff who plan and implement on-campus events that appeal to a demographic of prospective and admitted students. This session will demonstrate how Arizona State University took their separate prospective and yield events and created a new event, Sun Devil Day, which combines these audiences with separate tracks that appeal to students at any stage of enrollment. You will learn about the planning process of Sun Devil Day from the initial ideation all the way through what the two different tracks looked like on the day of the event. This session will also give specific examples of popular sessions and activities and how to make your event a one-stop shop for student and guest questions. The Best of Both Worlds session will conclude with how this new Sun Devil Day event has seen success, and how that success continues to grow with our increasing registration numbers each semester.
Location: Salons BC
Track: First Look
Denica Holzworth, Oakland University
(Over 15,000, Admissions and Visitor Services)
At Oakland University in Rochester, MI we work with the Academic Units on a daily basis for our large visit days. We host visit days with Business, Engineering & Computer Science, MTD, Health Sciences, Nursing, & Education and Human Services. Through these days we work with faculty and the Deans of each unit to plan successful days with ROI over 50%.
Location: Salon D
Track: Primary Partnerships
Beth Wiser, Carnegie Mellon University (5,000-15,000, Other-Marketing and Communications)
How do campus partners and stakeholders work together to create a new university welcome center? Find out more from the stories of two universities that created and opened new university welcome centers in the past year. Carnegie Mellon University and the University of Rhode Island will present information about our centers, discuss how we collaborated with campus stakeholders, and share our lessons learned. Attendees will hear more about how two different welcome center models work on our campuses and how very different kinds of spaces serve campus visitors. Attendees will also be asked to share best practices for how their offices work with campus partners to create a welcoming front door for guests!
Location: Portland
Track: Support for the Frontline
Angelic Lara, Oregon State University (Over 15,000, Admissions and Visitor Services)
Ambassadors/Tour Guides: We know 'em, we love 'em. But do we always know what they really think? Come and join the conversation at an honest student-based panel where you can ask these questions and learn about other ambassador programs. Hear from current students at Oregon State University, University of Oregon, Oregon Tech, and Portland State University.
Location: Salon A
Track: Support for the Frontline
Brylee Groskreutz, Kristin Chapman, Jen Sass & Haley Davis, Iowa State University
(Over 15,000, Admissions)
Be ready to discuss, collaborate and practice effective techniques in student leader retention. In this session we will share ways Iowa State University motivates and supports our over 100 volunteer tour guides. Although Iowa State has a large tour guide program, this session applies to anyone who works with students at any sized institution. We will highlight the culture of our program, and ways to focus on continual learning, professional development and valuable communication and leadership skills. We will share creative ideas for showing appreciation, providing unique campus experiences for your student leaders, and planning purposeful and engaging meetings and retreats. This interactive session will include discussion and collaboration for retaining amazing student leaders.
Location: Columbia
Track: View from the Top
Nick Reffuge, University of Pittsburgh
(Over 15,000, Admissions and Visitor Services)
In this session attendees will learn all about how the University of Pittsburgh has developed and launched a completely redesigned training program for its admission and campus visit staff. The program is centered around four pillars that provide a foundation for new staff, and a way for current staff to continue building their knowledge as they professionally develop. The program emphasizes safety, customer service, storytelling, and institutional knowledge. With its implementation, our office has seen a rise in employee retention and staff performance. Come learn how it could work for your office as well!
Location: Pearl
Ryan Penneau, Take Back College
The world needs YOU. Your community needs YOU. Your business needs YOU. Your family needs YOU. And YOU are not a policy. You are not a set of procedures. What you bring to the marketplace is so much more than your skill set and experience. What you bring to the world is the way you show up that no one else can duplicate, so develop it, own it and share it. This interactive session will have you completely reassessing the value of attitude relative to results and beginning the journey of getting out of your own way and deepening your connections and influence on the people in your circle. The world is not looking for more information. We all are YEARNING for more connection and that starts with you!
Location: Salons BC
Track: First Look
Rachel Hess, University of Maryland, College Park (Over 15,000, Admissions and Visitor Services)
The University of Maryland has a rich history of hosting open house events that welcome anywhere from 1,000 to 4,000 guests to campus at one time. This session will discuss planning tips on how to create an excellent campus visit experience while managing crowds through team work, clear communication, and by giving guests some control of their day. This session will benefit anyone who is tasked with coordinating large one day visit events. Attendees will learn from the successes and challenges experienced first-hand by the UMD staff.
Location: Salon D
Track: Primary Partnerships
Mandy Harmon & Jamie Bredbenner, Wichita State University (Over 15,000, Admissions and Visitor Services)
Whether you're in a rural or urban setting, the expectation to have strong relationships with the community and school districts surrounding your university is a real thing. Is your office inundated with requests to be present at festivals and parades, provide giveaways at non-recruitment events and to engage with alumni and community stakeholders? Us, too! Come learn how Wichita State manages these requests while balancing recruitment priorities, staff schedules, and budget limitations.
Location: Portland
Track: Equity and Inclusion
Jonathan Gonzalez-Montelongo, California State University, San Bernardino (Over 15,000, Admissions and Visitor Services)
Cody the Coyote is California State University, San Bernardino’s mascot, and he could not stay silent knowing that research has shown a consistent low number of underrepresented students in college and university enrollment. Cody has been on a mission for the last 5 years coming up with programming, events and building community and strategic partnerships to help in the effort of enrolling more underrepresented students. Join us as we have a conversation about how you find and build partnerships in underrepresented communities and foster relationships with K-12 administrators as well as build university buy-in for your efforts. CSUSB’s Campus Tours and Visitor Center in the Office of Admissions and Student Recruitment has joined Cody in leading the charge on a number of events like our Black and Brown Young Men’s Conference, the Black Student Leadership Symposium, the Next Generation Conference, Coyotes Rising, a summer overnight program for African-American students all with intentional programming and objectives. Come learn how we coordinate these programs and utilize campus collaborations to make them successful.
Location: Columbia
Track: Staying Current
Matthew Seklecki, Saint Michael's College (Under 2,500, Admisions & Visitor Services)
Jennifer Passalacqua, Norwich University (2,500-4,999, Admissions and Visitor Services)
Jay LaShombe, University of Vermont (5,000-15,000, Admissions and Visitor Services)
Let’s face it, we use technology in all aspects of our lives, so why not embrace it in our professional worlds and make it work for us. But it’s not just about the technology, it’s really about the data that we collect that informs how we best use technology to assist throughout the recruitment process. This session will showcase three different Vermont institutions, Norwich University, Saint Michael's College, and The University of Vermont, and how they each recently incorporated different aspects of technology into their admission practices. We will explore the impact of a new CRM, implementing texting, and use of student ambassadors interacting with prospective students on digital channels and how these initiatives have aided in the recruitment process.
Location: Salon A
Track: Support for the Frontline
Kalee Castanon, Texas A&M University (Over 15,000, Visitor Services)
Giving tours may be the primary purpose of our student organization, the Aggie Experience Council, but our students do much more than that. We'll discuss how we became a recognized student organization and how we give our student leaders as much autonomy as possible to run the organization. We'll also discuss other efforts that we do, such as helping with university-wide events, raising money for a scholarship, and professional development training for our tour guides. Learn how we used our position as tour guides to become one of the premier organizations on campus.
Location: Hawthorne/Belmont/Laurelhurst
Track: Support for the Frontline
Kelly Ball, University of Delaware (Over 15,000, Admissions)
Have your tour guides experienced a medical emergency during their campus walking tour? What did they do? How did they respond? How should they have responded? At the University of Delaware, we experienced the unexpected - a medical emergency during a campus tour. During this session we will discuss what the tour guides, staff and University community did in response to an emergency situation and the aftermath. We will also discuss how we have evaluated our training process and how we are now working collaboratively with internal and external partners to be proactive in the face of future situations. Attendees can expect to learn how we collaborated, the struggles we encountered and how we continue to look for opportunities around tour guide and visitor safety protocols.
Location: Pearl
Ryan Penneau, Take Back College
The world needs YOU. Your community needs YOU. Your business needs YOU. Your family needs YOU. And YOU are not a policy. You are not a set of procedures. What you bring to the marketplace is so much more than your skill set and experience. What you bring to the world is the way you show up that no one else can duplicate, so develop it, own it and share it. This interactive session will have you completely reassessing the value of attitude relative to results and beginning the journey of getting out of your own way and deepening your connections and influence on the people in your circle. The world is not looking for more information. We all are YEARNING for more connection and that starts with you!
Location: Salon A
Track: Equity and Inclusion
Tori Neason & Elena Wandzilak, Washington University of St. Louis (5,000-15,000, Admissions and Visitor Services)
WashU’s diversity fly-in for admitted students, Multicultural Celebration Weekend, was a success by many accounts. Hundreds of students attended the overnight program, student groups were showcased, and the yield rate was high. But what about everyone else? Enter Bear Days, an admitted student day open to all. Learn about the evolution of WashU's admitted student programming from Celebration Weekend to Bear Days to the hybrid model we used this spring that allowed for a more well-rounded experience showcasing our community. We’ll discuss the before & after of planning, programming, and executing multiple, large-scale yield events for admitted students.
Location: Hawthorne/Belmont/Laurelhurst
Track: First Look
TJ Perez & Stephanie Funderburg, San Jacinto College (Over 15,000, Admissions and Visitor Services)
Experience the metamorphosis of our on-campus tour experience from humble beginnings as a little larva to a majestic butterfly. Our session will cover the transformation of our Elementary, Middle School and High School tours. We will discuss how we showcase our tour presentations with unique grade level content/ themes, how we collaborate with faculty/staff on campus, and how we link skills and careers to college. This session will be great for anyone looking to evolve their student tour experience!
Location: Columbia
Track: Support for the Frontline
Jayne Reimel,UC Santa Barbara
(Over 15,000, Admissions and Visitor Services)
We are experiencing a time of political and social divide in our country and our campuses reflect this. At UC Santa Barbara we often are faced with navigating sensitive and difficult topics with both visitors and our current student staff. However, rain or shine, picket lines or sit-ins - there is still a job to do. This session will provide some helpful tips on how to best support your student staff who are involved in activism and engage them further in your tour program – ensuring that the goals of your students and your tour organization are aligned.
Location: Salon D
Track: First Look
Rob Cuzzi & Jackie Tremblay, Southern New Hampshire University (2,500-5,000, Admissions and Visitor Services)
Southern New Hampshire University is a private, non-profit university in Manchester, New Hampshire. Home to just over 3,000 undergraduate students, the Office of Freshman Admission hosts more than 5,000 prospective students and families each year. In addition to daily campus tours available Monday through Friday, SNHU hosts 90 admission related events over the course of the year. As part of the admission office, SNHU has two separate student worker programs. Admission Student Leaders (ASL’s), who work on a volunteer basis, and Penmen Guides (ambassadors) who are paid throughout the year. This presentation will detail the separate working models for both programs, as well as the collaboration that has led to undoubted success, including higher retention of students, larger number of applications and more campus wide buy in from the student body. Over the course of the presentation we will discuss initiatives that worked (some that didn’t), problem areas that we addressed, and future items that we are looking to explore in greater detail.
Location: Salons BC
Track: Primary Partnerships
Jacqui Geerdes & Ilana Weisman, Duke University (5,000-15,000, Admissions)
So many visitors, so little time. Prospective students are seeking more than an information session and tour as they navigate the college search process. How can your visit program offer more without increasing your budget or staff time? Building relationships with campus partners is key to expanding campus visit programs. By collaborating with departments and facilities across the university, Duke has broadened the visitor experience to showcase various opportunities for students. These include class visits, campus dining, game day tickets, specialty tours in the arts, engineering, marine lab and ROTC. Learn how Duke University has built a highly successful visit program while fostering relationships with campus partners to incorporate more depth into the visitor experience.
Conversational messaging, backed by bots.
Location: Portland
Track: Staying Current
Megan Adams, University of Louisville (5,000-15,000, Admissions)
CAS is the Council for the Advancement of Standards in Higher Education. Their mission is promoting standards in student affairs, student services, and student development programs. After attending this session participants will be able to: Describe the CAS standards Describe how the CAS Standards can be used for program development
Describe how the CAS Standards can be used for self-assessment
Location: Pearl
Track: Support for the Frontline
Kevin Studer & Tierra Thompson, Lynn University (Under 2,500, Admissions)
Generation Z students want their work to make a difference. What they take on for us becomes so much more than work, it’s an experience where they can leave their mark on the university while also developing professionally. When amazing students work for you, it’s easy to feel nervous that they’re going to leave you for a different opportunity. At Lynn University, we wanted to combat that and created the Student Admission Ambassador Leadership Team (SAALT) this year. Our 15 SAALT members showcase their strengths and empower student ambassadors they supervise by overseeing specific roles within our office. Not only is it a way to give them more development opportunities, but it also helps relieve our workload as well. In this session, we hope to give advice to other ambassador supervisors on how they can create a powerful team with the students who want to take on more responsibility.
Don't miss the chance to contribute to p:earour 2019
Location: Salons BC
Track: First Look
Hayley Burke,Pitzer College
(Over 15,000, Admissions and Visitor Services)
If you see something that bothers you, change it. This is the motto that inspired one admission counselor to completely overhaul Pitzer College’s Office of Admission lobby space. With updates big and small, Pitzer has managed to create a space that better serves our guests and strongly reflects our Core Value of environmental sustainability!
In this session, come on a visual journey with Pitzer as we show you our space (before and after!) and discuss how implementing small and inexpensive changes (for example, providing sunscreen for guest usage) can pack a huge punch. Be ready to leave this presentation with ideas for how to transform your visit space in big and small ways and on any budget, with the goal of better reflecting your institution’s values and improving guest experience!
Location: Pearl
Track: First Look
Apryl Melançon & Casey Thomas, Arizona State University
(Over 15,000, Admissions and Visitor Services)
Learn how Arizona State University brands and promotes their recruitment events through digital branding, websites, email marketing, SMS, call campaigns, social media and on-campus branding during the events. Your prospective students expect consistent experiences and creating visual continuity throughout your event promotions and event will increase brand awareness of your university. This session will show an example of how ASU branded our largest prospective student event, More to Explore, and give tips and tricks for branding your own events.
Location: Hawthorne/Belmont/Laurelhurst
Track: Support for the Frontline
Nicole Levy,Adelphi University
(5,000-15,000,Admissions and Visitor Services)
Ask your student staff: what top 3 skills are you developing in this role? If they struggle to answer, this session is for you! Help students correlate their extraordinary work on your team to their career aspirations. Learn workshop tips, resume advice and the top transferable skills employers are searching for that you're helping students develop. When students can confidently identify their job skills, they'll be more invested in the position! WARNING: Side effects of teaching these skills commonly result in warm and fuzzy feelings as you watch them grow professionally.
Location: Columbia
Track: Primary Partnerships
Michelle Bradley, Jacqui Goldring & Rachael Johnson, Colorado State University (Over 15,000, Admissions and Visitor Services, Academic Campus Partner)
Do you struggle to work effectively with academic partners? Join Engineering and Admissions staff from Colorado State University as we take you behind the scenes of a cross-campus conflict that we managed to turn into a wonderful partnership. In this interactive session we'll reenact scenes from the conflict we experienced while planning a visit day program and give you the chance to intervene and share how you would have handled things differently. We will share our perspectives on how to navigate challenges for a successful partnership. We'll also share some of our more recent success stories.
Location: Salon A
Track: Support for the Frontline
Molly Kirsch, Simon Fraser University (Over 15,000, Admissions and Visitor Services)
Many of your prospective students and their parents are introverts. How many introverts are on your tour team? Stereotypes can contribute to an ‘extrovert ideal’ (a bubbly tour guide, for example) and some negative impressions of introverts (shy, afraid of public speaking). This session will explore research into the science of introvert strengths, and will share how Simon Fraser University’s tour and welcome/student centre team (about 80% self-identified introverts, including me!) thrives. Including feedback and comments from our student team, I’ll review how the various aspects of our program support introvert inclusion in our tour guide and front-counter team: our job description, interview process, on-boarding, training, goal-setting, team socials, and ongoing development. Regardless of whether you count yourself among the extroverts or the introverts of the world, this session will give you tools and knowledge to recruit and support introverted students and help them shine.
Hosting Visits in an Unflattering Spotlight
Location: Salon D
Track: View from the Top
Becky Brewer, Michigan State University (Over 15,000, Other: Housing)
Samantha Fowler, The Pennsylvania State University (Over 15,000, Admissions)
Campus visit programs are a very public enterprise. Most visits are designed to assist families in making an informed college choice and advance the institution’s reputation. How do visit professionals persist in this work when a campus is in crisis? Perhaps your campus has gone viral for unflattering or even criminal reasons. Possibly the international media has descended. Students, faculty, and other groups are marching in protest. In this session, we will look at case studies of campuses in crisis and discuss lessons learned from Campus Visit Professionals in administration and on the front lines.
Location: Columbia
Track: First Look
Nicole Horvath, University of Pittsburgh (Over 15,000, Other: Academic Campus Partner)
More often, prospective students are visiting campus with the hope of getting an indepth view of their intended academic major in addition to learning about the overall campus experience. In the last two years, the Dietrich School of Arts and Sciences, the University of Pittsburgh’s largest academic school, has taken a more active approach in recruitment, specifically when it comes to the campus visit experience. What started with once-per-week information sessions has now grown into a robust campus visit plan including a student ambassador program, customized visit plans for each academic department, daily academic tours, and personalized one-on-one visits. These diverse visit options have allowed our prospective students to leave campus with a deeper understanding of what the University of Pittsburgh and the School of Arts and Sciences have to offer. Learn how the Dietrich School implemented its everevolving, academic-focused campus visit options.
Location: Pearl
Track: Primary Partnerships
Noelle Wilson & DJ Crisostomo, UW Tacoma (5,000-15,000, Admissions and Visitor Services)
UW Tacoma developed a model that nurtures the DREAMs of middle and high school students. You will learn how Enrollment Services collaborates with faculty and paid student leaders to create Prospective Student DREAMs (Designing Rich Experiences Around Majors). DREAMs are designed to be engaging and interactive to expose students to unknown majors, academic paths and career choices. Assessment shows that DREAMs increase the perceived value and impact of campus visits and enhance collaborative relationships with faculty. Of the students we have served, many have been participants in TRiO, AVID and other college support programs, thus serving high numbers of historically under-represented students. With the design of the DREAMs, it allows the focus of the visit to be centered on outreach vs recruitment, which proves more beneficial for these age-groups. The presentations begin with teaching students basics of college (what is a major, etc.), then leads them into specific majors and career options, followed by an interactive activity, ending with debrief and questions about college life. We will detail our formula and approach of this successful partnership and provide you with the tangible strategies to carry this out on your campus. This session is designed for all experience levels.
Location: Portland
Track: Support for the Frontline
Sarah Crass Hilla & Jessie Brown, University of Utah (5,000-15,000, Admissions and Visitor Services)
This session will discuss the continued need to address safety both in our office environments and for our students and guests while out on tour. The University of Utah will share the results and implementations from their office and campus visit safety committees. Attendees are encouraged to share examples and strategies used at their institutions and will leave better prepared to handle safety concerns on their respective campuses.
Location: Salon D
Track: Support for the Frontline
Tami Tassler, Florida Gulf Coast University (Over 15,000, Admissions and Visitor Services)
FGCU's Welcome Center has been hiring their student team members via an audition process for the past 15 years. The entire process (outside of the application submission) is completed in one day. We have found it to be super effective and inclusive for all current team members and we are able to get a feel for personalities through the process. I will share what we do and how we do it.
Location: Salon A
Track: View from the Top
Casey Thomas & Apryl Melançon, Arizona State University (Over 15,000, Admissions and Visitor Services)
Do you or your team members struggle to respond to negative comments? Do your tour guides have a difficult time putting a positive spin on things like parking costs, required meal plans or a tricky question from a visitor? Bad impressions and negative stereotypes are quicker to form and more resistant to disconfirmation than good ones, but we have good news for you! It’s scientifically proven that positivity can help you reframe the narrative for your team and your students. Come learn about how to be positively honest in everything you do. This session will equip you with specific examples of how to turn a negative narrative into a positive one and include tools and resources on how to tap into your inner Leslie Knope.
From Self-Guided to Virtual Tours: Staying Current in a Digital Age
Location: Hawthorne/Belmont/Laurelhurst
Track: Staying Current
Veronica Marin & Ashley Bair, University of Maryland (Over 15,000, Admissions and Visitor Services)
Are your tour offerings not matching the demand? Trying to keep up with the trends? We have a way you can offer tours 24/7! Come learn what third party platforms we are using to offer a variety of visit options for guests who are on and off campus. You too can do it all!
Portland underground closing dinner and awards
Wear your best 90s attire
Friday at 6:30pm
Portland Marriott
In 1994, the first national conference of National Collegiate Visitor Services Association was held at the University of Alabama at Birmingham with 25 members in attendance. By the second conference, in June 1995, the association broadened its scope and was renamed the Collegiate Information and Visitor Services Association (CIVSA) which better recognized the broad membership of individuals and programs that provide "gateway" services to their campus communities.
CIVSA worked toward increasing the legitimacy of the campus information and visitor services field and in 1997, the first national headquarters was established at Rutgers University. Annual conferences continued with steady growth in attendance and great effort went into the solidification and organization of this new professional association. In 1998, CIVSA joined the Council for the Advancement of Standards in Higher Education (CAS) followed by the significant milestone of having CAS approve Campus Information and Visitor Services Standards and Guidelines in 2000.
In 2011, annual conferences began rotating through the CIVSA regions at hotel and conference centers to maximize attendance and networking opportunities. Additionally, the first annual student development conference was held at Furman University in January 2014 and regional events began regularly taking place in December 2015.
As CIVSA increased its visibility in the field of higher education, thoughtful planning has gone into establishing the organization’s strategic direction. In 2010, the association incorporated and established headquarters independent of a university. An Operations Manual was developed to assist in consistency for leadership, to streamline processes and to manage a formal annual budget. In 2013, the inaugural three-year Strategic Plan was presented at the 20th anniversary conference in Alexandria, Virginia. The 2016-19 Strategic Plan continues to shape CIVSA and is an ongoing process to strengthen the association.
Now more than 1,300 members strong, CIVSA provides knowledge exchange, research and connections in an inviting arena that builds professional and personal relationships. Today, members connect and have the opportunity to share resources through conferences, social media, an email listserv, conference calls, webinars and newsletters.
1994 – University of Alabama-Birmingham (Birmingham, AL)
1995 – Baylor University (Waco, TX)
1996 – Colorado State University (Fort Collins, CO)
1997 – Cornell University (Ithaca, NY)
1998 – University of South Carolina (Columbia, SC)
1999 – University of Wisconsin-Madison (Madison, WI)
2000 – Rutgers University (New Brunswick, NJ)
2001 – Texas A&M University (College Station, TX)
2002 – Indiana University (Bloomington, IN)
2003 – University of Nebraska (Lincoln, NE)
2004 – Yale University and (New Haven and Storrs, CT)
University of Connecticut
2005 – Brigham Young University (Provo, UT)
2006 – American University (Washington, D.C.)
2007 – University of Notre Dame (South Bend, IN)
2008 – California State Polytechnic University (Pomona, CA)
2009 – Boston University (Boston, MA)
2010 – University of Kentucky (Lexington, KY)
2011 – San Antonio, Texas
2012 – Denver, Colorado
2013 – Alexandria, Virginia
2014 – Chicago, Illinois
2015 – Nashville, Tennessee
2016 – San Diego, California
2017 – Philadelphia, Pennsylvania
2018 – Milwaukee, Wisconsin
2019 – Portland, Oregon
The Nick Kovalakides Outstanding Member Award is named in honor of the dedication and service of Nick Kovalakides, the first national director of CIVSA’s predecessor group, the National Collegiate Visitor Service Association. The award is presented annually to an active member who has shown outstanding service, devotion, and support to the success of CIVSA and does not currently serve on the Executive Board. The recipient is selected by the Executive Board from those nominated by the membership and the award is presented at the closing dinner of the Annual Conference each year. The Nick Kovalakides Outstanding Member Award is the most prestigious award bestowed by the Association.
Nick Award
Awarded since 1995
1995 – Linda Hardwick
Baylor University
1996 – Joel Seligman
Cornell University
1997 – Denise Wellman
University of South Carolina
1998 – Steven Saffian
University of Wisconsin-Madison
1999 – Matthew Weismantel
Rutgers University
2000 – David Watters
Community College of Philadelphia
2001 – Ryan Leigh Runyon
University of South Carolina
2002 – Barb Dallinger
Illinois State University
2003 – Kate Steinbach
University of Wisconsin-Milwaukee
2004 – Betty Spengler
University of Maryland
2005 – Denise Mercier
Florida State University
2006 – Stephen Barnett
University of Kentucky
2007 – Sherry Case
Colorado State University
2008 – Kim Burdett
University of California Irvine
2009 – Nancy Franco
Yale University
2010 – Donna Bostwick
Florida State University
2011 – Lea Hanson
Colorado State University
2012 – Janey Wheeler
Emeritus, Presidents Council
2013 – Troy Selk
Emeritus, Presidents Council
2014 – LeAnn Stroupe
University of Missouri
2015 – Megan Nassau
American University
2016 – Jennifer McKenzie
Hendrix College
2017 – Wes Sullivan
California Lutheran University
2018 – Lindsey Darling
Saint Mary's University of Minnesota
2013 – Rex Oliver, Texas Tech University
2014 – Nick Gonzales, University of Wisconsin- Madison
2015 – Trent Sandles, Texas Wesleyan University
2016 – Taylor Blair, University of Kentucky
2017 – Annalise Miyashiro, Vanderbilt University
2018 – Julee Mitsler, High Point University
The Rising Star Award was created to commemorate the 20th Annual CIVSA Conference, in Alexandria, Virginia as well as recognize the growing membership of our association. The award honors someone who has been a CIVSA member less than three years and has made an outstanding contribution to the profession of information and visitor services as well as our association.
2017 – Olivia McGuckin, Randolph-Macon College
2018 – Barbara Loftus, Rutgers University
The Individual Achievement Award recognizes a collegiate information and visitor services professional for significant achievement at their institution. It may be based on a single program, event or a more long-term development/ process that represents a milestone in information or visitor services management.
Foot Awards are a fun way to recognize conference participants for making an impression during our time together. This impression can be one of fun, leadership, caring, or anything that helped make the conference special. You are encouraged to recommend someone for this award by submitting an online form using the Guidebook app or by completing a Footprint form at the Conference Checkin table or Conference Headquarters. The Executive Board will consider all recommendations and present the awards at the CIVSA Awards Ceremony.
Stephen Barnett, University of Kentucky
Bryan Jue, University of California, Irvine
Heather McFarland, Anne Arundel Community College
Sharla Adam, Angelo State University
Heather Barhorst, University of Dayton
Kindra Bartz, The University of Kansas
Amanda Barwise, Bryn Mawr College
Dacia Bowra, University of Florida
Angela Brockelsby, North Carolina State University
Hilda Buisman, The King's University
Jill Cardinal, Ripon College
Carol-Ann Casey, Rensselaer Polytechnic Institute
Dustin Castro, University of Michigan
Heather Chipley, College of Charleston
Andrew Cohen, Georgia Institute of Technology
Melanie Cooper, Sonoma State University
Tarrick Cox, East Carolina University
Amanda Craddock, Coastal Carolina University
Kim Crosby, University of Rochester
Amy Danielson, University of WisconsinMilwaukee
Heather Dennis, Illinois State University
Narleen DePauw, Concordia University Irvine
Kara Durocher, Northeastern University
Aelita Early, Cornell University
Emily Ellis, University of St. Francis
Emily Engelschall, University of California, Riverside
Gina Geck, Sonoma State University
Brad Green, University of Nebraska at Kearney
Stacy Gustavson, Montgomery College
Mandy Harmon, Wichita State University
Grace Hartman, Santa Clara University
Cindy Held, Washington State University
Karlene Kunigiel, Skidmore College
Verna Marlow, Anne Arundel Community College
Lisa McGrady, Florida State University
Dara Newton, The University of Texas Rio Grande Valley
Jen Hacke Sass, Iowa State University
Ross VanDyke, Baylor University
Amy Hoffman, Miami University
Jackie Hopkins, Drexel University
Avneet Johal, The University of British Columbia
Jael Johnson, University of Nebraska at Kearney
Rebecca Johnson, University of South Carolina
Laura Klimitas, University of the Sciences
Lori Macdonald, California State University, Channel Islands
Julee Mitsler, High Point University
Kirsten Molstad, The University of British Columbia
Dale Nemer, Skidmore College
Dusty Newton, University of Nebraska at Kearney
Corey Novak, University of Colorado Boulder
Tracy Phillips, Jacksonville State University
Patrick Pitoniak, Yale University
Erica Pulaski, Penn State Berks
Ginger Reyes, California State University, Channel Islands
Michael Rottersman, University of Puget Sound
Rio Saucedo, College of DuPage
Matthew Seklecki, Saint Michael's College
June Smith, Marquette University
Deborah Snelgrove, The George Washington University
Michael Stefanowicz, Saint Michael's College
Alexis Tyler, Baylor University
Penny Walczy, Miami University
Evan Wilson, Illinois College
Shannon Wisecup, Illinois Wesleyan University
Melissa Yakabouski, University of Mary Washington
President – Laura Stansell, University of Tennessee
President-Elect – Rob Patterson, Middle Tennessee State University
Immediate Past President – Tim Lipman, Illinois Institute of Technology
Treasurer – Wes Sullivan, California Lutheran University
Secretary – Dee Lambert, University of Texas at Dallas
Director of Communications – Taylor Blair, University of Kentucky
Region I – Jo Golden, Western Washington University
Region II – Mel Baxter, The University of Texas at Austin
Region III – Ebony Smith, The Ohio State University
Region IV – Ilana Ciccone, St. John's University
Region V – Philadelphia Zimmermann, Flagler College
1995-1997
1997-1998
1998-1999
1999-2000
2000-Dec. 2001
Dec. 2001-2003
2003-2004
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
July 2011
Aug. 2011-2013
2013-2014
2014-2015
2015-2016
2016-2017
2017-2018
Matt Weismantel, Rutgers University
Denise Wellman, University of South Carolina
Linda Hardwick, Baylor University
Fran Lane, University of Georgia
Sandy Roberts, University of North Carolina – Chapel Hill
Leslie Baumert, University of Oklahoma
Barb Dallinger, Illinois State University
LeAnn Stroupe, University of Missouri
Nancy Franco, Yale University
Troy Selk, Brigham Young University
Tami Tassler, Florida Gulf Coast University
Janey Wheeler, Oklahoma City University
Betty Spengler, University of Maryland
Julian Olivas, Texas Tech University
Jennifer McGowan, University of Michigan
Stephen Barnett, University of Kentucky
Jenn McKenzie, Hendrix College
Cindy Singley, Auburn University
Jaime Rensel, Arizona State University
Karlene Kunigiel, Skidmore College
Tim Lipman, Illinois Institute of Technology
Communications Committee
Taylor Blair, Chair, University of Kentucky
Jerilin Brewer, Colorado School of Mines
Malorie Kranis, Emerson College
Julee Mitsler, High Point University
Kylie Rigdon, University of Tennessee Knoxville
Council of Past Presidents
Jenn McKenzie, Co-Chair, Hendrix College
Nancy Franco, Co-Chair, Yale University
Stephen Barnett, University of Kentucky
Barb Dallinger, Illinois State University
Karlene Kunigiel, Skidmore College
Tim Lipman, Illinois Institute of Technology
Julian Olivas, Texas Tech University
Jaime Rensel, Arizona State University
Cindy Singley, Auburn University
LeAnn Stroupe, University of Missouri
Tami Tassler, Florida Gulf Coast University
Matt Weismantel, Rutgers
Denise Wellman, University of South Carolina
Janey Wheeler, Emeritus
Educational Resources Committee
Eric Brodsky, Chair, Adelphi University
Involvement Committee
Katie Holdgreve-Resendez, Chair, University of Colorado Boulder
Member Relations
Andrew Cohen, Co-Chair, Georgia Institute of Technology
Alecia Dennis, Co-Chair, Ohio Dominican University
Mel Baxter, The University of Texas at Austin
Erin Earle, University of Rhode Island
Jonathan Gonzales-Montelongo, California State University, San Bernardino
Devin Smith, Northeastern University
Research and Assessment Committee
Ashley Bair, Chair, University of Maryland
Allanda Hageman, University of Iowa
Sara Sorenson, Texas Christian University
Nominating Committee
Tim Lipman, Chair, Illinois Institute of Technology
Cassandra Kopriva, Pacific Lutheran University, Region 1
Jayne Reimel, University of California, Santa Barbara, Region 1
Kindra Bartz, The University of Kansas, Region 2
Margaret McCarthy, Texas Christian University, Region 2
Kaci Abolt, University of Illinois, Region 3
James Velez, Purdue University Fort Wayne, Region 3
Nicole Levy, Adelphi University, Region 4
Olivia McGuckin, Randolph-Macon College, Region 4
Katherine Buck, Auburn University, Region 5
Erin Hortman, Columbus State University, Region 5
Nancy Franco, Yale University, Past President
Jenn McKenzie, Hendrix College, Past President
Scholarships Committee
Andrew Tucker, Chair, University of Alabama
Dustin Castro, University of Michigan
Nicole Martin, East Tennessee State University
Ed Parker, Liberty University
Sponsorships Committee
Kellyn Fleming, Chair, Randolph-Macon College
Standards Committee
Megan Adams, Chair, University of Louisville
Strategic Planning Committee
Tim Lipman, Chair, Illinois Institute of Technology
Amanda Barwise, Bryn Mawr College
Dustin Castro, University of Michigan
LaDawn Duvall, University of California, Berkeley
Jaclyne Hopkins, Drexel University
Tony Jackson, University of Kentucky College of Engineering
Chad Johnson, Utah Valley University
Laura Klimitas, University of the Sciences
Karlene Kunigiel, Skidmore College
Barbara Loftus, Rutgers, The State University of New Jersey
Courtney Payne, University of Wisconsin - Parkside
Jael Roschewski, University of Nebraska at Kearney
Eric Young, University of Mount Union
Article III, Section 2 of the CIVSA Bylaws requires that “an annual meeting of the Association’s membership shall occur at least once a year and the purpose may include conducting elections and transacting all business which may be brought before it.” This year, CIVSA will hold the General Association Business Meeting on Friday, June 7, 2019 at 12:00 p.m. at the Portland Marriott Downtown Waterfront in Portland, Oregon.
The CIVSA Business Meeting is your opportunity as a member to hear updates on the business of the association and to meet newly elected leaders for the upcoming year since elections took place online in March 2019 for the Executive Board and Regional Directors. Directly following the adjournment of business meeting, the new 3-Year Strategic Plan for CIVSA will also be unveiled.
We strongly encourage each member to be an active participant in the business of our association - it is the strength of our membership and the input you provide that helps CIVSA continue to grow and better serve you throughout the year
Get involved by joining one of the CIVSA Committees for the 2019-2020 year. Learn more about the committees and join today by visiting www.civsa.org/committees
I. Call to Order - Laura Stansell, President
II. Order of Business
A. Approval of Minutes from June 2018 Meeting
B. Executive Officers Reports
i. President - Laura Stansell
ii. President-Elect - Rob Patterson
iii. Immediate Past President - Timothy Lipman
iv. Secretary - Dee Lambert
v. Treasurer - Wes Sullivan
vi. Director of Communications - Taylor Blair
C. Regional Director Reports
i. Region I - Jo Golden
ii. Region II - Mel Baxter
iii. Region III - Ebony Smith
iv. Region IV - Ilana Ciccone
v. Region V - Philadelphia Zimmermann
D. Committee Reports - Reports will be heard from Committee Chairs requesting the floor. All other committee reports are on file with the CIVSA secretary and uploaded to the Members Only section of the CIVSA website.
E. Election Results
i. Presentation of the Tellers Report - Timothy Lipman
ii. Introduction of newly elected officers
a. President-Elect
b. Secretary
c. Treasurer
III. Good of the Order
IV. Adjournment
Wes Sullivan is the Associate Director of Undergraduate Admission at California Lutheran University in Thousand Oaks, CA, and has worked at Cal Lutheran since 2010. He holds a Bachelor’s degree in Communication from Cal Lutheran and Master’s degree in Business Administration from Pepperdine University.
In his current position, he has had quite a bit of experience arranging logistics from managing Cal Lutheran’s campus tours and tour guides, personalized visit itineraries, 20+ annual recruitment events and launching new strategic initiatives for the Enrollment Division. Wes also manages processes across various key CRM platforms and tools (primarily Technolutions Slate and Mongoose Cadence) including the development, implementation and oversight of systems that support recruitment, evaluation, selection, events and outreach/marketing across the freshmen, transfer and post-traditional audiences.
Wes has been a CIVSA member since 2012, and has attended six annual conferences (Alexandria, Chicago, Nashville, San Diego, Philadelphia and Milwaukee). He served on the Publicity and Promotions committee for the 2015 conference in Nashville, as the Conference Co-Chair for the 2016 Conference in San Diego, the Retention Committee Co-Chair in 2016 and currently serves on the Executive Board as Treasurer. Through these involvements Wes has had the opportunity to become very involved with CIVSA Board and Executive Board, attend mid-year and end-of-year meetings, and learn a great deal about how CIVSA operates as an organization.
Outside of work, Wes loves to spend time with his wife, Stephanie, and dog, Mosby. In his free time he enjoys, running, hiking, traveling (40 countries and counting), reading and binge-watching shows on Netflix and Hulu.
Ilana is the Assistant Director of Admission at St. John’s University and has been since June 2008. Her responsibilities include recruitment of new students in Georgia and New England. She is also responsible for overseeing the student ambassador program and assisting the Director of Enrollment Events with campus programming. She served on the SJU Student Ambassador program’s executive board for two terms and was a student office worker in the undergraduate admission office. Ilana holds a BA in Speech and Language Pathology and an MA in Sociology from St. John’s University.
Ilana has attended 6 CIVSA conferences and has been actively involved on the conference planning committees as part of the Volunteer Committee in 2014, Social Committee in 2016, Chair of the Social Committee 2017, and part of the Spirits and Traditions committee 2019. Ilana has also served on the Member Relations committee from 2014-2016 and is served as the Chair of the Member Relations committee for 2016-2017. Currently Ilana is serving for a second year as Region IV Director.
Working with students in choosing their home for their college career is one of the highlights of Ilana’s job. Having an impact on students finding the “right fit” not just for a campus but also for a career is a huge responsibility that she takes very seriously. In her spare time she enjoys the beach, supporting St. John’s Athletics, traveling and spending time with family and friends.
Georgia Institute of Technology
Andrew serves as the associate director for guest experience in the Office of Undergraduate Admission. He oversees Georgia Tech’s campus visit programming, as well as the office’s customer service. Prior to his current role, Andrew served as the associate director for campus visits at Hofstra University in Hempstead, New York. At Hofstra, Andrew oversaw the campus visit programming and recruitment events, and supervised the Pride Guides, Hofstra’s student ambassador program.
Andrew has been an active member of CIVSA since joining the organization in 2014. For the past two years, Andrew has served as the chair/co-chair of the Member Relations Committee. Andrew also served two terms as the region IV/V director from 2015-2017. In addition to these leadership roles, he has regularly attended the CIVSA Annual Conference, Student Development Institute and participated in many regional events. Andrew is excited to serve as the organization’s treasurer and member of the executive board. CIVSA has been a huge part of Andrew’s career development and he looks forward to continuing to serve as part of the organization’s leadership. Andrew hopes he will be able to continue to help CIVSA grow as an organization and provide meaningful and educational experiences for all members.
Andrew found his passion for his career in admission and visitor services when he served as a President’s Host in the Office of Admission at Ithaca College, where he graduated with a Bachelor of Science in Integrated Marketing Communications. Andrew also received a Master of Science in Education in Higher Education Leadership and Policy Studies from Hofstra University.
Since moving south and making Atlanta his new home, you can usually find Andrew exploring the city, trying new restaurants and spending time at his apartment’s pool. Andrew loves making regular trips north to visit family and friends… and to get his New York pizza and bagel fix!
Jo Golden is the Lead Assistant Director of Admissions at Western Washington University in Bellingham, WA, overseeing Freshman application review and on-campus events. Jo has worked in higher education and event planning for over 12 years and holds a Bachelor’s Degree in English Studies and a Master’s degree in Adult and Higher Education from Western. During her time in Admissions, Jo has gained extensive experience with program management and event planning. She consistently works with professional partners across campus to incorporate best practices and develop strategic initiatives to serve the mission of both the Admissions office and University. She supervises, coaches, and supports a team of professionals to meet enrollment goals and develop consensus through collaborative planning and effort. Jo has been a member of CIVSA since 2014 and has attended three national conferences. She presented at the annual conference in Philadelphia and assisted with the Student Development Institute in Arizona. This year, Jo has had the opportunity to serve as the Welcoming and Volunteer sub-committee chair for the annual conference in Milwaukee, through which she has been able to learn more about CIVSA’s goals and operations as an organization, as well as connect with amazing partners in the field. Outside of work, Jo loves to travel and see movies, makes fresh pasta, and loves good food and wine. She is slightly addicted to Netflix.
Washington University in St. Louis
Tori Neason is the Senior Assistant Director of Admissions –Student Volunteers at Washington University in St. Louis. After serving as a campus tour guide and earning her Bachelor’s degree in Political Science and Educational Studies at WashU, Tori transitioned to the professional staff as a member of the Visit Experience Team. With the team, she works on both daily visit programs and special visits in addition to managing a recruitment territory and reviewing first-year applications. Her role specifically includes overseeing the 120-member volunteer tour guide organization, campus interview team, overnight hosts, and the summer internship program. After learning about CIVSA in early 2015, she attended her first conference in Nashville.
Since then she’s had the opportunity to attend conferences in Philadelphia and Milwaukee as well as the Student Development Institute in Columbus, OH. Tori is looking forward to presenting for the first time at conference this summer in Portland. For the last 2 years Tori has been a member of the Region 2 Leadership Team, and this year she’s coordinating regional chats with the help of other team members.Outside of work Tori enjoys traveling (currently on a quest to visit all 50 states, only 12 more!), exploring new restaurants, walks through any of St. Louis’ many parks, and a good reality TV binge.
Ebony Smith is the Associate Director for Admissions Visits & Events at The Ohio State University. She has worked at The Ohio State University since 2003 all in the areas of recruitment, outreach, and visitor relations. Her role at Ohio State consists of supervising a team of 4 professional staff members and over 100 student employees and volunteers. The Ohio State University Campus Visits & Events area currently assists over 40,000 visitors a year for the Undergraduate Admissions Office. As Associate Director, she manages the strategic planning to all Undergraduate Admissions campus visitors, large on campus events, and off campus national recruitment events.Ebony has loved her CIVSA membership, joining the organization in 2008. She has attended every CIVSA conference since 2008 and presented at 5 conferences. She received the CIVSA Foot Award in 2013 and co-chaired the Sponsorship Committee in 2014. In her spare time, Ebony enjoy spending time with her family and friends, watching sports (especially Ohio State football and the Olympics), and advising a senior class honorary on Ohio State’s campus.
University of Pittsburgh
Nick has spent the last five years as an Assistant Director in the Office of Admissions and Financial Aid at the University of Pittsburgh. Nick earned a Bachelor's degree in Spanish from Pitt and will graduate in December with a Master’s in Higher Education, also from Pitt. Nick takes his four years as a campus tour guide and applies it to his current role, overseeing 180+ Pathfinders (Pitt’s student tour guides) –something he thoroughly enjoys. While he still has a passion for walking backwards and sharing stories about Pitt, Nick is now responsible for managing the group as it moves through significant organizational and cultural change. In addition, Nick organizes all training in the office for both new and current staff members, assists in daily visit operations, and manages recruitment territories in Pennsylvania and Puerto Rico. Nick has been a member of CIVSA for a little over two years and has learned a lot from his time within the organization. Through hosting a regional event on campus, and attending national conferences & student development institutes, Nick has experienced all the wonderful things that CIVSA has to offer. Nick is just a few months away from marrying his best friend, Mackenzie, and together they are the proud parents of two cats, Elliott and Remy. Outside of work Nick is passionate about fitness, reading, and all things related to Pittsburgh food!
Philadelphia Zimmermann works for Flagler College in St. Augustine, FL as the Senior Assistant Director of Admissions for Visitor Services. She has worked for Flagler College for 6.5 years after graduation where she completed her BA in Education. In her role, she oversees on- and off- campus events, the daily visit program, and the 100+ member Ambassador Program. With CIVSA, Philadelphia has represented her region as the Regional Director (2017-2018) and as a member of the Region Leadership Team (2014-2017), chaired the Spirit and Traditions subcommittee for the annual conference in San Diego, presented at multiple conferences, and currently holds a position on the Welcome & Registration committee for annual conference in Portland. Outside of work and CIVSA, she enjoys spending time with her husband, Dean, and their dog, Hamilton!
Regional Meetings · Wednesday, June 5 3:10 p.m. - 4:00 p.m.
Region 1 Hawthorne/Belmont/Laurelhurst
Region 2 Ballroom
Region 3 Salons BC
Region 4 Salon A
Region 5 Salon D
Portland is a walking-friendly city and we want you to feel like a local Portlandian. Participating in our CIVSA Step Challenge is easy!
Each day, we'll have different goals for you to choose from. And, we will randomly select conference attendees who achieved their step goal from the previous day to win some great giveaways!
Sync your smartphone or fitness tracker to Movespring in the app store and use "CIVSA" as your group.
Eat like a local in Portland! With hundreds of unique restaurants to choose from, the food scene in Portland can be overwhelming. Check out some local favorites that our favorite Portlandians recommend!
Best Baguette | 1833 SW 6th Ave
Local bakery with a West-meets-East twist that specializes in Vietnamese sandwiches, known as Bánh mì.
Deschutes Brewery | 210 NW 11th Ave
Brews & Burgers, Distinct Northwest style in a relaxed urban atmosphere.
Duck House | 1968 SW 5th Ave
Known to have some of the most traditional Chinese and Szechuan food in Portland. Love the buns and dumplings!
Huber's | 411 SW 3rd Ave
Portland's oldest restaurant, Huber's has been around since 1879 and is know for their roast turkey & Spanish coffees.
Imperial | 410 SW Broadway
American fare with a unique twist- Try their vieux carre, Imperial flat top burger, or the kale salad.
Mother's Bistro | 121 SW 3rd
Homey cafe & bar with a country-chic feel that specializes in hearty comfort-food classics.
Pine Street Market | 126 SW 2nd Ave
Bustling hipster food hall with gourmet venders, plus a mix of counter & communal seating options
Portland City Grill | 111 SW 5th Ave
Upscale fare located on the 30th floor of the "Big Pink" US Bank building, guaranteed for a great meal with a view.
Tasty and Alder | 580 SW 12th Ave
Small plates, cheeses & seasonal sides pair with an array of steaks at this lively New American restaurant
In addition to great food, Portland is packed with places to enjoy sweets, treats & sips! Grab a cup of coffee, sip some locally brewed crafts, and be sure that you try Portland's well-known sweets! Which is better - VooDoo or Blue Star? Try both and decide for yourself.
Blue Star | 1155 SW Morrison St #102
Opens early and closes when they sell out of their signature donuts, a must-try for any donut lover!
VooDoo Doughnuts | 22 SW 3rd
Open all day - known for unique combinations and bright pink boxes. Make sure you bring spending money - cash only!
Moonstruck Chocolate Cafe | 608 SW Alder
Truffles & chocolate & cocoa - oh my! Decadent chocolates made right in Portland.
Ruby Jewel | 428 SW 12th Ave
Ice cream sandwiches with homemade cookies
Salt & Straw | 838 NW 23rd Ave
Small-batch craft ice cream handmade with local ingredients. Flavor menu rotates seasonally with creative recipes.
The Cookie Dough Cafe | 120 NW 13th Ave
Yes- you read that right! A sweet treat that makes all of your cookie dough dreams come true.
Multnomah Whiskey Library | 1124 SW Alder St
Holds an exhaustive collection representing all major, and lesser, styles of distilled spirits known to the modern world.
Teardrop Lounge | 1015 NW Everett St
Classic & inventive cocktails with top-shelf spirits by talented mixologists in a chic, buzzy space.
Wiz Bang Bar | 126 SW 2nd Ave
Portland's own soft serve dessert bar, owned by Salt & Strawfresh spins on childhood swirl, sundaes, novelties & more
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