Paramount Chamber Awards Outstanding Businesses for Contributions to Paramount and Installs New Officers
Award of Excellence for Paramount Friends of the Library. Pictured are Luz Castro from the Office of Congresswoman Lucille Roybal-Allard, President Dolores Tripp from Paramount Friends of the Library and Adrian Landa with the Office of State Assemblyman Anthony Rendon.
Each year we see the changing of the guard at the Paramount Chamber of Commerce. This year they installed Jon Tanklage of Marukan Vinegar USA as President. This is the second time he will serve as Chamber President and Jon expressed his excitement to serve this time around. With some past experience, he looks forward to going the extra mile and to see new and great things emerge. He is already making plans to see innovative and up to date changes in what the Chamber has to offer the City of Paramount. Special thanks were made the the Major Sposnor Weber Metals and Otto Fuchs Company and to SoCal Edison for sponsoring the centerpieces.
As Mayor Martinez and other government officials paid honor to the Outgoing President, Brenda Olmos, they recogonized the great strides that Brenda and AppleCare Medical Management – a Part of OptumCare accomplished this last year. Most notably
are the Healthy Paramount campaigns that continue with monthly events and incentives for a healthy and active lifestyle. Also, was the First Women in Business & Leadership Luncheon this last spring that plans to become an annual event.
The Chamber made some very special awards to some businesses, clubs and individuals that made distinct contributions to the community:
Ambassador of the Year
Awarded to Rudy Sandoval (Real Estate Homes & Investments) for his volunteering and strong efforts to meet the new business in Paramount and new members of the Parmount Chamber of Commerce.
Award of Excellence
Awarded to the Paramount Friends of the Library for their never-ending efforts to the community in support of the local library branch and providing events that enrich the community. One of the most important is the Summer
Paramount Chamber of CommerCe
beat 15357 Paramount Boulevard, Paramount, CA 90723
Reading Program to encourage the love of reading in our young readers. They also sponsor some fun activies throughout the year which they couldn’t do without the generousity of their sponsors.
Mayor’s Award
Mayor Martinez presented a special award to Casa Adelita and Jesus Perez for the family atmosphere in his restaurant and for their strong community presence and outreaches at Christmas time. Casa Adelita celebrates the Posada by giving blankets out to the children each year.
President’s Award
Outgoing President Brenda Olmos presented Northgate Gonzalez Markets a special award for many contributions they make to Paramount. Besides creating a spectacular shopping and dining environment inside their store they bring that outside the store with the enhance shopping area at Town Center West. They also are involved in the Paramount Education Partnership and contribute to several organizations
that benefit the residents.
The Paramount Chamber of Commerce is proud of its businesses, service clubs and residents for all that they do to make Paramount a wonderful place to live and work.
Mayor’s Award presented to Jesus Perez and Casa Adelita Mexican Restaurant. Pictured are Mayor Diane Martinez, Kyle Miller from the Paramount Chamber of Commerce, Jesus Perez of Casa Adelita Mexican Restaurant, and Luz Castro from the Office of Congresswoman Lucille Roybal-Allard.
Mayor, Diane J. Martinez
Mayor’s Award to Casa Adelita
At the Paramount Chamber of Commerce’s Installation and Awards Luncheon in June, it was my pleasure to present the annual Mayor’s Award for Business of the Year to Jesus Perez of Casa Adelita.
This small regional chain of familyowned restaurants opened its largest location in Paramount in 2004. Since then, it has grown to become one of the most recognizable and successful dining establishments in the City.
Casa Adelita is known for its family entertainment and for being family-friendly with a children’s playground. Mr. Perez has made it a point to connect with the community and be a good neighbor to the surrounding residential areas.
Since musical entertainment is a regular
feature at Casa Adelita, Mr. Perez went over and above the measures set by the City to make sure that noise is not a problem for the neighborhood.
In addition, Jesus has committed great resources to making high-quality façade improvements to his building, even importing the exterior stonework from Jalisco, Mexico.
He has created one of the most distinctive restaurants in our central business district and reinforced the City’s efforts at making the Paramount landscape beautiful.
In a yearly event that many people in the community cherish, Casa Adelita holds a Posadas Navideñas. This recalls the events leading up to the Nativity of Jesus and is a centerpiece of Mexican Christmas traditions. During this annual celebration Mr. Perez gives away free blankets.
For all of these reasons, I gladly named Jesus Perez and Casa Adelita as this year’s Business of the Year in Paramount.
Know a Paramount Member of the Military?
The City’s “Boulevard of Heroes” features streetlight banners along Paramount Blvd. saluting current members of the U.S. Armed Forces who are residents of Paramount or who lived in town prior to joining and currently have an immediate family member here.
If you know of such an individual, please call (562) 220-2121 to get an application so they can be honored in this way.
“America was not built on fear. America was built on courage, on imagination and unbeatable determination to do the job at hand. ”
-Harry S. Truman
Low-Cost Pet Vaccinations
The City’s second low-cost summer vaccination clinic for all dogs and cats in the community will be Wednesday, July 18, also from 6:30 p.m. to 8:00 p.m. It will take place at Paramount Park, 14410 Paramount Blvd. Rabies vaccinations (required for all dogs under California law) will be priced at $5 each (plus a $2 medical waste disposal fee). This is a $10-$15 savings over traditional prices. A complete selection of other pet vaccinations will be available at discounted prices, with special combination “packs” to allow pet owners even greater savings when they purchase multiple vaccinations. You can also get general health exams and services for discounted prices. (A list of these services and their costs can be found online at www.vetcarepetclinic.com or on flyers available at City Hall.)
Flea control products Comfortis, Trifexis, and NexGard may be purchased at special prices.
You can also have a microchip registration done for identification purposes (if your pet is ever lost) for $30 and nail trimming for $15.
Pet licensing is available on site. Checks and cash only will be accepted for licensing. Checks, cash, and credit cards will be accepted for the veterinarian services.
Please remember – dogs must be on leashes and cats must be in carriers.
All services are provided by licensed veterinarians from Vet Care Vaccination Services, Inc. in conjunction with South East Area Animal Control Authority (SEAACA). For more information, please call (562) 220-2018.
Free Meals and Activities for Paramount Kids This Summer
Here’s a reminder that the Paramount Unified School District and the City of Paramount are once again providing a free Summer Nutrition and Activity Program (SNAP) for local kids.
The federally funded program offers
meals and activities Monday through Friday for children 18 and younger at all elementary and middle schools in the District (except for Jackson). It runs through August 3.
SNAP is walk-in with no registration. Children can participate any time during operating hours.
Breakfast is served from 9:00 a.m. to 9:30 a.m. Staff members lead physical fitness activities and arts and crafts from 9:30 a.m. to 12:00 p.m. Lunch is served from 12:00 p.m. to 12:30 p.m.
SNAP gives the kids of Paramount a place to have fun and some delicious meals during the summer break, all at no cost.
For more information, please call (562) 220-2121.
Sign-Up Your Kids for Friday Night Lights Flag Football
Friday Night Lights (FNL), an exciting flag football program for kids from kindergarten to 8th grade, is coming to Paramount.
Registration is open until August 1. Games begin in September, with one practice a week. Games and practices will be held in Paramount Park.
The cost to join is $100 for the first 100 individuals to sign up. The price includes a clinic in collaboration with Paramount High School football team, a jersey, and the flags. FNL is different from traditional flag football in that there is no blocking, only a quarterback, receivers, and running backs so that everyone is in motion. Visit ParamountFNL.com to learn more and to register.
Orange Ave. Splash Zone Open, Also Available for Party Rentals
The Splash Zone, at 14618 Orange Ave., is open seven days a week for the summer. Admission is free. Hours are Saturday and Sunday, 11:00 a.m. - 2:00 p.m., and Monday through Friday, 12:30 p.m. - 4:00 p.m. The zero-depth water park – full of colorful toys, shade shelters, and other features – is available for party rentals, too.
For more information, call 562-2202121.
for a second.
When compared to the first quarter of 2017, property crimes in Paramount during the same period in 2018 declined a healthy 21%, with burglaries down a dramatic 31%. Still, no crime level is ever acceptable to the City.
There are plenty of facts, figures, and details about distracted driving, but the California Office of Traffic Safety wants you to know the plain and simple ones:
• 80 percent of vehicle crashes involve some sort of driver inattention.
To help Paramount residents make their homes more secure, the City has started a Home Security Rebate Pilot Program for those purchasing a security product or service designed to deter property crimes.
• Up to 6,000 people nationwide are killed in crashes where driver distractions are involved.
• Talking on a cell phone or texting is the number one source of driver distractions.
Paramount residents can receive up to $200 for such a purchase of their choice. Already, 26 residents have received rebates.
• Texting takes your eyes off the road for an average of five seconds, long enough to travel the length of a football field at 55 mph. Most crashes happen with less than three seconds reaction time.
To be eligible for a rebate, a resident must have purchased a new security product or become a new subscriber to a security service.
• The act of talking on a cell phone, even hands free, can give you “inattention blindness,” where your brain isn’t seeing what’s right in front of you. You aren’t even aware that you are driving impaired. If you think you can handle both driving and talking on a cell phone or texting, you are kidding yourself and putting us all at risk.
These products and services can include, for instance, a home alarm system, security camera system, doorbell camera, exterior flood lights with camera, motion sensor lights with camera, etc.
Online applications must be submitted within 60 days of the purchase date. The program is limited to one rebate per household and offered on a first-come, first-served basis. Funds are limited so residents are encouraged to apply as soon as possible. Again, this is a pilot program.
Distracted driving is anything that takes your eyes or mind off the road or your hands off the steering wheel – especially texting and cell phone use, whether hands-free or handheld. Who’s doing it? Most of us. It has been estimated that, at any one time, more than 10 percent of drivers are using a mobile device.
To access the location to fill out an application, go to paramountcity.com and find a story on the homepage with a link.
And hurry, since funds are limited for this program!
A ticket for $159 for texting or talking on a cell phone is a major distraction to your wallet.
What can you do? Most important, obey the law. It’s there for a reason. Also, do your best to eliminate distractions:
• Never text and drive.
• Turn off your phone when you get behind the wheel.
For more information, or if you do not have access to a computer, please contact Anthony Martinez of the City of Paramount’s Public Safety Department at (562) 220-2002 or email amartinez@paramountcity.com.
• Don’t text or call someone when you know they are likely to be driving.
Water-Safety Tips For Summertime Swimming
• Make a pact with your family, spouse, and caregivers never to use the phone with kids in the car.
• No eating or drinking while driving.
Here are some ideas supplied by the Los Angeles County Fire Department for being safe in the water.
• Don’t program your GPS, MP3 player, or other devices while driving.
• Pull over and stop to read maps.
• Never take your eyes off a child when he or she is in or near a body of water, even
• No grooming.
• No reading.
• If something falls to the floor, pull over before trying to reach it.
• Don’t rely solely on barriers, such as fences or walls, near a pool or spa. There is no substitute for constant supervision.
Project LEAD Sending Positive Message to Paramount Fifth Graders
• Keep toys, tricycles, and other children’s playthings out of the water and away from the pool or spa.
• Don’t consider your children to be “drown-proof” because you enrolled them in swimming or “water-proofing” classes.
• Don’t rely on inflatable devices to keep your child afloat. These are not substitutes for adult supervision.
Paramount has its own dedicated District Attorney – Kelly Tatman – who works out of the Sheriff’s Station. Her duties include making sure that criminal investigations and prosecutions in town receive full attention and don’t fall through the cracks at the larger County D.A.’s Office.
• Make sure your pool or spa has a fence, wall, or safety cover that guards against unsupervised access, particularly by young children.
Tatman has been visiting a class of 36 students at Jefferson School as part of Project LEAD. The program, which goes into the classroom once a week for 20 weeks during the school year, uses volunteers like Tatman from the D.A.’s Office to teach fifth-graders about the law and help them recognize the social and legal consequences of criminal behavior.
• Make sure doors leading to the pool or spa area are self-closing and self-latching, or are equipped with exit alarms and are never propped open.
• Always drain standing (surface) water from the pool cover. Remember that even a few inches of water can be hazardous, especially to young children.
• Install a phone, or keep a cordless phone, in the pool or spa area.
Sadly, too many young people first become acquainted with the justice system as delinquents. Project LEAD is designed to avoid that scenario.
If A Child Or Adult Is In Trouble In A Pool
• Don’t panic; yell for help.
• Get the child/adult out of the pool immediately.
• Call 911 immediately for emergency medical services.
The class from Jefferson recently went on a field trip to the Museum of Tolerance. (They will also go to a local courthouse). In addition, Project LEAD’s curriculum includes speakers connected to the criminal justice system and a mock trial involving either drug selling or gun possession on campus. Students are assigned roles and argue a criminal case to a jury consisting of other students. Teachers and parents attend, too.
• If you’re trained, begin CPR if necessary.
• If you’re not trained in CPR, follow telephone instructions from the Fire Department until they arrive to assist you.
At the end of the program, the kids will participate in a graduation ceremony and receive a certificate of completion from the D.A.’s Office at a meeting of the Paramount Public Safety Commission.
Summer Vacation Home Checks
Summer Vacation Home Checks
Now that summer is here, if you are taking a vacation remember that Paramount residents can contact the Sheriff’s Station about having Volunteers on Patrol keep an eye on their home or property while gone. Call (562) 220-2002 to ask about vacation home checks.
With summertime approaching, remember that if you’re going out of town for an extended period of time, you can schedule a home check.
Paramount residents can contact the Sheriff’s Station about having Volunteers on Patrol keep an eye on your home or property
Paramount Chamber Donates to PHS Girls Empowerment Program
The Paramount Chamber of Commerce has donated a check for $500 to the Paramount High School Girls Empowerment Program. The donation comes from proceeds from the Women in Business & Leadership Luncheon, a recent Chamber event held at Progress Park. Brenda Olmos, President of the Chamber, was on hand with Chamber Executive Director Kyle Miller to deliver the check to Principal Mike Ono, Counselors Lourdes Talamantes and Patty Jacobo, and student program participant Anita Okogbue. President Olmos was very happy
that the Chamber could connect with this program. “We wanted to help a community group in Paramount, so when we learned about this girl’s empowerment program at the high school we knew it was the perfect fit”. In addition to the donation, the Chamber provided tickets for the luncheon to the students participating in the program. Special thanks to Lourdes Talamantes, the coordinator of the program, for being so helpful and making it easy for the Chamber to connect with such a worthy program.
Teachers of the Year
Every campus in the Paramount Unified School District names a Teacher of the Year. At the Paramount City Council meeting on May 1, as part of Education Month, the Council and representatives from PUSD recognized these outstanding educators.
Gates Scholars Honored
The Gates Millennium Scholarships are given to only 300 high school seniors in the country each year. Two of those students in 2018 were Karla Navarro and Armando Torres of Paramount High School. They were recognized at the May 1 City Council meeting as part of Education Month. Karla and Armando have both been on the City’s Youth Commission for two years. He will be attending Stanford and she will be going to UCLA. Since the Gates Scholarships began in 1999, Paramount High has produced 23 recipients. From left: PUSD Superintendent Dr. Ruth Perez, PUSD School Board President Vivian Hansen, Vice Mayor Tom Hansen, Torres, Mayor Diane J. Martinez, Navarro, Councilmember Peggy Lemons, Councilmember Daryl Hofmeyer, and PUSD School Boardmember Tony Peña.
Class of 2018
As part of Education Month, the valedictorian (Fernanda Corona Rizo) and salutatorian (Armando Torres) of Paramount High School’s Class of 2018 were recognized at the May 1 Paramount City Council meeting. From left: PUSD Superintendent Dr. Ruth Perez, PUSD School Board President Vivian Hansen, Vice Mayor Tom Hansen, Torres, Mayor Diane J. Martinez, Councilmember Peggy Lemons, Councilmember Daryl Hofmeyer, and PUSD School Boardmember Tony Peña. (Corona Rizo was not able to attend.)
Boulevard of Scholars
In the spirit of the Boulevard of Heroes that honors residents who are serving in the military, Paramount has now created a Boulevard of Scholars to recognize another group of the City’s finest. Banners featuring each year’s top 25 collegebound seniors from Paramount High School, based on their GPAs, will be featured on Alondra between Lakewood Blvd. and Paramount Blvd. The students in the inaugural group were recognized at the May 15 City Council meeting by the Council and representatives of the Paramount Unified School District, and were presented with a miniature version of their banners as mementoes.
From left: Patty Jacobo, Anita Okogbue, Lourdes Talamenates, Mike Ono, Brenda Olmos and Kyle Miller.
Top-Performing Students Recognized at Heritage Festival
At the recent Heritage Festival in Paramount Park, the tradition was continued of recognizing Paramount High School students with the highest GPAs from the past year.
Members of the City Council and the Board of Education were on hand to congratulate students from each of the 9th, 10th and 11th grades. Here is the list of those accomplished young people and their impressive GPAs. These are all amazing students that are a positive reflection of the excellence of our school system, our community, and their wonderful families.
(It should be noted that, in the past, the top ten students from each grade were honored. This year, there was an abundance of high-performers with many shared GPAs. The top ten in 9th grade turned into the top 20. In the 10th grade, it was the top 11.)
9th Grade
4.5 Gpa
ruben ascencio
emily lizarraga
Desiree Mariscal
4.43 Gpa
beatriz bazua
Monica Caldera
MacGyver Chau
Valente Galindo
Melina Garcia
Valerie Hernandez
Jaime ibarria
Valerie Machado
karen Melendez
salvador Miramontes
lindsey Moreno
Melissa Munoz
Quetzalli orta
Melanie rodarte
patricia rodriguez
Daniel sanchez Jimenez
Jose Viera
10th Grade
4.47 Gpa
edward Quezada
4.42 Gpa
austin Garcia
Fatima larios
Christopher lopez
kathy luna
isabella Villalobos
4.4 Gpa
agustin angulo
nathan Ceja
4.38 Gpa
alexander Carlos
angel Gutierrez
Jaylene Martinez
11th Grade
4.53 Gpa (top amongst all students) raul plascencia
4.5 Gpa
Maximillian Chau
Jaime perez
4.48 Gpa
Daphne Colin
4.47 Gpa
nicole reyes
Joana romero
4.45 Gpa
Daisy santiago
4.4 Gpa
anahi solorzano
Jasime Gomez
Jesus Gastelum
Register for the STAR Afterschool Program
STAR is a great afterschool program offered by the City and PUSD at all Paramount K-8 schools.
Registration is now open for the 201819 school year. Kids get plenty of fun and healthy physical activity and receive homework help while working on iPads and Macbooks. Snacks are provided.
Space is limited so sign up today at the Recreation Office, 15300 Downey Ave., (562) 220-2121. (There’s a one-time $10 annual registration fee per student.)
Bartender
part time: must have evenings and weekends available. Contact leroy at (562) 634-9001
Warehouse Maintenance Worker
Flexible, Will train, part-time, we welcome Veterans applicants. Job will include driving company vehicles. report in person or contact: Jessica Gonzalez @ 562-529-5700 - teCHCoat, 15720 Garfield ave. paramount, Ca 90723; M-F 8:30 a.m. – 3:00 p.m.
The following businesses renewed their membership in the Paramount Chamber of Commerce last month, they are celebrating another year as members. Chamber and Business Resource Center services are made possible by their support.
Latinas Art Foundation has been chosen as Nonprofit of the Year
NONPROFIT HAS BEEN HONORED BY ASSEMBLY SPEAKER ANTHONY RENDON ON CALIFORNIA NONPROFITS DAY
Latinas Art Foundation is proud to announce it has been selected as a 2018 California Nonprofit of the Year by Assembly Speaker Anthony Rendon Lourdes Perez, Founder of the Latinas Art Foundation, traveled to Sacramento along with Danaly and Daileen Perez to join with one hundred other nonprofit leaders to be honored by their state senators and assemblymembers during a celebration luncheon as part of California Nonprofits Day on June 6th.
The Latinas Art Foundation is dedicated to the appreciation of the Latino Fine Arts and Culture. Our goals are to Empower women and young girls, as well as to provide the community with Education and Exposure to the Latino Arts Culture. The Latinas Art Foundation often brings fosters critical thinking, decision-making, stretching the imagination, and opening new perspectives together through traditional dances, music and cultural art. The Latinas Art Festival is a way to engage community members to gather in the cultural festival to better understand each other and gain insight into the his-
tory of others. By providing traditional folk dance workshops with professors from Latino America, a free art exhibit on Latino Culture Art from local artist and live local community entertainment. The Latinas Art Foundation encourages its participants to explore cultural traditions, compare and contrast emphasize in exploring similarities and differences while learning respect and appreciation of the arts through the art form.
“We are deeply humbled to be recognized by Assembly Speaker Anthony Redon who chose the Latinas Art Foundation as a Nonprofit of the Year.” (Lourdes Perez, Founder)
“Nonprofits make California communities stronger, yet we’re often so busy that we don’t toot our own horns about the work we’re doing,” explains Jan Masaoka, CEO of the California Association of Nonprofits (CalNonprofits). “California Nonprofits Day is an opportunity for our elected officials to recognize the good work they see nonprofits doing in their districts, and it also demonstrates the larger collective impact of nonprofits throughout California.”
Paramount Friends of the Library Honored
brenda olmos of appleCare Medical Management, Dolores tripp of Friends of the library, peggy lemons City Councilmember, Jocelyn Munoz, Mariam Mercado, alex blanco, Carla rodriguez, Cynthia rosas, Guest speaker azucenia Gomez, Maria Ventura, Juana rosas, Monica trujillo-Garcia, otilia Figueroa, bernardina benitez, Maria olga rojo, beatriz Guerrero, tonya Martin of senator ricardo lara’s office.
P aramount C ity C
Congresswoman Roybal-Allard Student Art Winners Dr. Max Martinez
Paramount High School seniors Noah Endo and Susana Muñoz were, respectfully, the first- and third-place victors in Congresswoman Lucille Roybal-Allard’s Annual Art Competition for students throughout the congressional district. The winners were selected from 139 entries and judged on originality, technical skill, artistic presentation, and use of color and contrast. The students were recognized at the June 19 City Council meeting. Shown are Noah and his family. (Susana was unable to attend.)
Student Heroes
In the midst of a traffic accident that took place on Downey Ave. adjacent to Paramount High School in which four students were injured, four other students stepped in to help and comfort the victims until police and paramedics arrived. For their compassionate, kind, and heroic actions, they were honored at the June 19 City Council meeting. From left, back row: PUSD Superintendent Dr. Ruth Perez, Vice Mayor Tom Hansen, Mayor Diane J. Martinez, Councilmember Peggy Lemons, and Councilmember Daryl Hofmeyer. From left, front row: Juan Garza, Gabriel Orozco, Fernando Melgar, and Anthony Farias.
The Family, Career and Community Leaders of America Club at Paramount High School has represented the City with great success in competitions at the regional, state, and national levels through the years. This year, students placed first or second in statewide competition against many larger and varied school districts. All will go to the nationals in Atlanta where each of the 50 states and Puerto Rico will have thousands of competitors in 40 different events. The club was honored at the June 19 Paramount City Council meeting. From left, back row: Adrian Landa (Field Representative for Assemblymember Anthony Rendon), Vice Mayor Tom Hansen, Mayor Diane J. Martinez, Councilmember Peggy Lemons, and Councilmember Daryl Hofmeyer. From left, front row: Club members Maximillian Chau, Tania Munguia, and Gabriela Maldonez, club advisor Aileen Tanimoto, and PUSD Superintendent Dr. Ruth Perez.
Dr. Max Martinez, a long-time contributor to the Paramount community, was recognized at the June 19 City Council meeting for being honored as a 2018 Distinguished Alumni by the Long Beach State Alumni Association, the group’s highest honor. From left: Vice Mayor Tom Hansen, Adrian Landa (Field Representative for Assemblymember Anthony Rendon), Mayor Diane J. Martinez, Dr. Max, Councilmember Peggy Lemons, and Councilmember Daryl Hofmeyer.
Planning Commissioner Gene Daniels
Gene Daniels, a devoted member of the Paramount community for decades, was recognized for his latest service on the Planning Commission on the eve of his moving from town to live with family members. From left: Vice Mayor Tom Hansen, Mayor Diane J. Martinez, Daniels, Councilmember Peggy Lemons, and Councilmember Daryl Hofmeyer.
Paramount-Tepic Tardeada Celebration
Sunday, June 03, was a great afternoon celebrating our beautiful community sponsored by Northgate Markets. A huge sombrero off to Alicia Valadez for donating the hot foods for this event. Northgate has been a huge contributor to making Downtown Paramount beautiful. Paramount-Tepic salutes Northgate for their community support. You made a difference in the sister city program.
The afternoon get together was filled with fun spirits of laughter,
singing, dancing, reuniting with old friends and making new friends. Great food and beverages. Lots of Raffle prizes including a 40” television donated by Wal Mart. Representatives from Tepic, Nayarit, Mexico were present and were very thankful for the reception, commendations, and the live music by the Ghost Riders. A Tardeada is an old chicano/ Mexican tradition celebrating in the afternoon and was the first for Paramount-Tepic to host and was successful.
Vice- Mayor tom Hansen recognized tepic’s Mayor representative with a Certificate for fostering positive relationships with paramount for over 55 years. Commendations was also presented by Congresswoman roybal-allard’s office and assemblyman rendon’s office commending sister cities program.
paramount-tepic was proud to present four High school seniors ethel Hillyard Memorial scholarships to Miriam Mercado, karla rodriguez, angel Macias and Joseph bender for their outstanding student achievements. the club was joined by ethel’s son, stan Hillyard in presenting scholarships in him mother’s honor and pusD school board Member linda Garcia.
paramount-tepic also recognized unidos raices, local pHs club formed under sister city program to foster great relationships with all races and provide volunteer service with a Cultural sash to wear at Graduation. a proud moment for these pHs seniors who are members of unidos raices to receive this honor. pusD school board Member tony pena shared words of wisdom to the youth and encouraged them to keep up their good works and good will in college.
Five Killer Social Media Marketing Tools You Need to Use Right Now
By Jon Clark
Founder and CEO at Fuze SEO (www. fuzeseo.co), a New York-based digital marketing agency. and co-founder of Nomad Coffee Club (www.nomadcoffeeclub.com).
While the future of social media marketing remains uncertain, there’s no denying it has affected the way businesses market their brands in a tremendous way.
As organizations continue to increase their spending on social media marketing, the pressure is on social media managers to ensure that each dollar spent generates results.
And as new social media platforms emerge and new features are added to the big social networks (e.g., Facebook, Twitter, Instagram and Snapchat), companies and marketers have no choice but to adapt how they promote messages to their respective audiences.
This is where social media marketing tools come in. With the right set of tools, you can spend less time managing campaigns and more time developing effective messages and refining existing ones.
Below, we take a quick look at the best social media marketing tools the pros swear by.
Best Campaign Management Tool: Buffer
Any social media marketer who knows what he’s doing will probably use Buffer (www.buffer.com) every day. But don’t let its popularity fool you. Buffer -- which has free and paid options -- is an incredibly useful campaign management tool that lets you
Ask The Expert
schedule virtually any kind of social media post on any platform you can think of.
More importantly, Buffer lets you design specific posting patterns and schedules, whether it’s a post made every day at 6 p.m. or every other day on weekdays. Buffer also features an analytics dashboard for all posts within specific timeframes, allowing you to evaluate the performance and engagement of your posts.
Pro Tip: Use Buffer to make custom schedules for each social media profile you own, ensuring your posts are timed according to when your users are most active on Facebook, Twitter or LinkedIn. If you upgrade to “The Awesome Plan,” you can make as many schedules for each platform, which can be very useful for A/B testing.
Best Customer Relationship Management Tool (CRM): Sprout Social
Like Buffer, Sprout Social (www.sproutsocial.com) -- which only offers paid plans -- is an all-in-one social media marketing tool with an added twist: customer relationship management. It still comes with the usual set of important features, such as scheduling capabilities, analytics platform, social listening functions and multi-level access for tight coordination between teams.
Sprout Social’s analytics features are unique in that they’re geared toward engagement tracking, allowing managers to foster and nurture relationships through fast and efficient responses to comments and requests.
Pro Tip: Zero in on your audience by using the Group Report feature on Sprout Social, which shows you analytics data
The Paramount Chamber of Commerce Offers Free Business Counseling
The Paramount Chamber of Commerce in partnership with the Small Business Development Center (SBDC) in Long Beach and the Small Business Administration (SBA) is offering a business counseling program available to all small businesses and startups in Paramount. The program is facilitated out of the Chamber office by Charles Lowe, a small business consultant with over 30 years of experience in business and international trade. Mr. Lowe has done business in over 45 countries in addition to the United States. He has
spent the last 12 years working with the SBDC helping small business owners.
The program offers business counseling broken up into one-hour sessions covering many common business topics including
• Business Startup
• Loan Packaging
• Business Planning
• Sales & Marketing
• Budgeting & Financial Statements
• Internet Presence
• Social Media
• Working with Government Agencies
The goal of this program is to insure small business success and contribute to economic growth in Paramount and surrounding areas. Charles Lowe works with a team of experienced consultants including; attorneys, accounting specialists, web masters, social media experts, finance experts, and business planners among others. Mr. Lowe holds counselling sessions for business owners at the Paramount Chamber office every Wednesday from 9am to 5pm. You must call to schedule an appointment.
For more info call the Chamber at 562-634-3980 or stop by the office at 15357 Paramount Blvd. Paramount CA.
of your audience, including engagement, gender, age and engagement.
Best Visual Content Creator: Canva
For social media managers whose weakness is graphic design, Canva (www.canva. com) has you covered.
As the majority of social media users gravitate towards visual content, it has never been more important for your images and videos on social media to be on point. This is where Canva (which has free and paid options) comes in, providing you with a suite of tools and templates to help you create stunning social media content for a wide variety of platforms. Whether you need to create simple ads on Facebook, complicated infographics, or even beautiful presentations and letters, Canva won’t disappoint.
While Canva is easier to use than, say, Adobe InDesign or Photoshop, it still requires basic design chops to use effectively. In other words, it may help to take a basic class on graphic design to get the most out of the tool.
Pro Tip: Canva is a great tool, but if you want to make killer graphics, pair it with a great source of beautiful stock images like Pexels (www.pexels.com) and tools like Adobe Color CC (www.color.adobe.com) which let you create color palettes using a color wheel.
Best Content Aggregator: Feedly
If content ideation is something you can’t wrap your head around, Feedly (www. feedly.com) can be the tool you need to find inspiration and discover great content to share.
Feedly is essentially a content aggregator (which makes free and paid plans avail-
able) showing a feed of content across the internet assembled based on your reading preferences. Whether you want to read about sports, technology, marketing or business, Feedly will display a single feed of what it thinks are the internet’s most relevant stories.
Pro Tip: Running out of ideas for your content strategy? Feedly is a great way to maintain a pulse on current events and breaking news, giving you valuable ideas on what to put on your blog.
Best Content Shortener: Bitly If your social media marketing campaign revolves around sharing your blog content on Facebook, Twitter and Instagram, Bitly (www.bitly.com) offers (for free and for a premium) a convenient way to shorten chunky URLs that will fit nicely on practically any social media platform. More importantly, using a Bitly URL allows you to track each shortened URL’s performance on a single platform instead of dividing your attention between different sources.
Pro Tip: Use Bitly for networks like Instagram and Twitter, which don’t play nice with links. You can then track your URL activity on the Bitly dashboard, showing you the number of total clicks for each URL, as well as the most popular click sources. This list of social media marketing tools barely scratches the surface of what’s available to marketers on the internet. If you’re wondering what tool is best for you, think about your campaign’s biggest challenges. Each problem will always have the appropriate tool for the job — the trick is finding out what your most pressing issues are so you can solve them efficiently.
Charles lowe
Paramount Chamber Awards Outstanding Businesses for Contributions to Paramount and Installs New Officers
Thank You To our SponSorS
Bronze
City national bank
busby-stone risk Mgmnt., an acrisure agency ptnr.
Casa Gamino restaurant the Gas Company
Max b Martinez, DDs, FaGD, FaCD southern California edison
Silver Sponsors
MpG / Domino’s
Marukan Vinegar usa
northgate Gonzalez Markets
transcom telecommunications
Water replenishment District
Gold Sponsors
appleCare Medical Management - part of optumCare
CalMet services, inc.
Dusk to Dawn urgent Care sC Fuels
Wavefront technology, inc.
Platinum Sponsors
aCe Clearwater, inc.
altair paramount Carlton Forge Works
Weber Metals, inc., an otto Fuchs Company
Ambassador of the Year
rudy sandoval – real estate
Homes and investments
Award of Excellence
Friends of the library Mayors’ award
Jesus perez – Casa adelita
Presidents’ Award
northgate Gonzalez Markets
i
p
ncoming
resident Jon tanklage (Marukan Vinegar usa ) and outgoing president brenda olmos (appleCare Medical Mgmnt.part of optumCare).
Mayor Diane Martinez present placque to outgoing present brenda olmos.
bronZe sponsors
ambassador of the year rudy sandoval. From left brenda olmos, Mayor Diane Martinez, luc Castro representing Congresswoman l ucille r oybal- a llard, r udy s andoval ( r eal e state Homes & investments), adrian landa representing assemblyman anthony rendon and tonya Martin representingstate senator ricardo lara.
GolD sponsors
platinuM sponsors
silVer sponsors
ambassadors who lend a big hand to the paramount Chamber of Commerce. From left luis baez (Funeraria p alacios, i nc.), Margaret a lacon-Garcia ( pus D), i ncoming Chair Dr. l inda timmons (advocates for Family unity), brenda olmos, erika estudillo de ponce (Wavefront technology, inc.) and rudy sandovol (real estate Homes & investment.
incoming board of Directors for fiscal 2019 was sworn in by Mayor Diane Matinez. From left: brenda olmos (appleCare Medical Mgmnt. - part of optumCare), Jon tanklage (Marukan Vinegar usa), Dr. Max b Martinez, DDs, FaGD, FaCD, in front Jasmine Guiao (sC Fuels), Mayor Diane Martinez, tony Manos (Domino’s), Queen ucheckwe (Weber Metals and otto Fuchs Company), erin Donnette (altair paramount), in back bill “bk” kalpakoff (CalMet services), ben berg (transcom telecommunications), leonard Crespo (total-Western inc.) and Chris rich (Wavefront technology, inc.).
