PULSE BEAT
19th annual Job & Community Fair brings together many companies and job seekers
Many local companies and more than 180 job seekers got together at the 19th annual Job & Community Fair hosted by the Paramount Chamber of Commerce and generously sponsored once again by WaveFront Technology, Inc., on March 9 at Paramount Park.
This important community event gave employers and prospective employees a chance to meet, assess opportunities and even hold private one-on-one job interviews on the spot. Now that so many job applications are processed via computers, this was unique chance for job seekers to hold personal conversations with representatives from a wide variety of companies.
This year’s expanded fair also included more information from representatives of numerous service organizations about valuable community services that are available.
Honorary event co-chairs were the City of Paramount, 63rd District Assemblyman Anthony Rendon, 40th District Congresswoman Lucille Roybal-Allard, Fourth District Los Angeles County Supervisor Janice Hahn and Southeast Los Angeles America’s Job Center of California, which is run by Hub Cities Consortium (HCC).
Job seekers took advantage of free Job Center workshops on resume preparation, employer expectations and interview techniques. More than 30 people had new resumes created and printed at the Fair and also emailed to them for future use. One-on-one coaching sessions helped job seekers improve their resumes and interviewing skills.
“The Job & Community Fair is one of the biggest ways the Paramount Chamber of Commerce works to directly impact and assist residents and companies in and around Paramount,” said Barbara Crowson, Executive Director of the Paramount Chamber of Commerce. “We had a gentleman drive all the way in from Highland, California, because he learned about our event on social media.”
Participating Companies, Vendors & Services: 2000 Insurance, Amazon, American Red Cross, Arbonne, Assembly Speaker Anthony Rendon’s Office, California National Guard, City of Paramount, Combined Worksite Solutions, Congresswoman Lucille Roybal-Allard’s Office, Domino’s, Downey Federal Credit Union, Dynasty Financial, Express Transportation Services, Fairway Staffing, Families Uniting Families, Healthcare CareerCollege, Hub Cities Consortium/America’s Job Center, Kaiser Permanente, Los Angeles County Child Support, Los Angeles Fire Department, Los Angeles County Sheriff’s Department, Long Beach Job Corps Center, Long Beach Transit, McDonald’s, Mission School Transportation, New York Life, Primerica, Quality Drivers Solutions, RE/MAX, RMI International, Silverado Lives Enriched, Skillset Group, South Los Angeles Health Projects/WIC, Support & Integration Services, Think Together, Toy Loan & Volunteer, WaveFront Technology, Weber Metals and the U.S. Census Bureau.
Happy Easter
WaveFront Technology was our event sponsor once again.
Mayor’s Desk
Serving as your mayor
On April 2, the Paramount City Council held its annual reorganization meeting when my fellow councilmembers elected me as mayor for the coming year. I appreciate that honor, and look forward very much to representing our residents in this position over the next 12 months.
I’ve lived in Paramount since 1949 and have had my business here for nearly 50 years. I raised my children in town and have been a member of various service clubs. Paramount is more than just home; it is a truly extraordinary place. It will be a pleasure sharing the city’s news in this space with you over the next year.
Come out to the Eco-Friendly Fair on April 13
Paramount’s second annual Eco-Friendly Fair will be held Saturday, April 13, from 11 a.m. until 2 p.m. at the Civic Center. (Also see CityScape on page 15.)
The event provides tips and resources for creating an environmentally sustainable future. There will be a free fruit-tree giveaway to the first 100 Paramount residents in attendance and free mulch (bring your own mulch container). There will also be music and activities for the kids like Story Time with Lizzy the Ladybug and (given the day’s proximity to Easter) photos with the Easter Bunny (bring your cameras!).
Vendors will include the Discovery Science Center, the Aquarium of the Pacific, Huntington Beach Wildlife Care Center, the Paramount High School Green Club, Amigos de los Rios and many others.
Be renewable, reusable and energy efficient! The Civic Center is located at Paramount Blvd. and Civic Center Drive. For more information, call 562-220-2121.
A Producer of Renewable Fuels Using
Animal Fats and Vegetable Oils
Weekly Farmers Market returns to Progress Park
The daytime Paramount Farmers Market started up at Progress Park on Friday, April 5, and will continue every Friday. The market is open from 11 a.m. to 4 p.m. and features fresh produce (including organic), farm-fresh eggs and a variety of packaged and prepared foods.
Vendors accept EBT and WIC. There will be weekly entertainment and children’s activities. There is plenty of parking. Progress Park is located at 15500 Downey Ave. For more information, please call 562-220-2121.
And remember, the new outdoor Friday Night Market has arrived in downtown Paramount and takes place on the first Friday of every month from 5 p.m. to 9 p.m. It’s located on Jackson St. ,west of Paramount Blvd., and features prepared and packaged foods, art, crafts, entertainment and more. There is free parking in the Civic Center. Please do not park in the Town Center east or west lots.
Sign up to receive important messages via Nixle
The City of Paramount’s mass communication notification system, Nixle, sends emergency messages and other announcements to the Paramount community via cell phone, landline, email and text.
To receive these important alerts—which can be related to public safety, emergencies, disasters, special events, community information and other topics— go to the Public Safety page of the city website (paramountcity.com) and find the Nixle tab on the left side.
You can choose how these messages are delivered to you. You can cancel the service and delete your information at any time. Also, your information will never be shared with any businesses or outside agencies.
Keep informed about essential news and alerts from the City of Paramount.
Groundwater family-friendly festival
The Water Replenishment District (WRD) is hosting its 12th annual Groundwater Festival, a day of family-friendly activities with educational booths, entertainment, food and prizes on May 4 from 10 a.m. to 2 p.m.
With the theme “Treasure Beneath Our Feet,” the festival seeks to educate participants about water, conservation and environmental issues and will feature more than 40 booths aimed at visitors of all ages.
WRD manages and protects local groundwater resources for four million residents, including those in Paramount. WRD ensures that a reliable supply of high-quality groundwater is available through the use of recycled water and stormwater capture. WRD is also responsible for monitoring and testing groundwater throughout the region.
During this period of historic drought, public education about conservation and our natural resources is more important than ever.
You can learn more at wrd.org. The festival will be at WRD headquarters at 4040 Paramount Blvd., Lakewood. (Please see the related story on page 8.)
Public Safety
THome security rebates return
he city’s home security rebates have been widely popular with Paramount residents, and now the third installment of the program has begun.
In 2018, there was a 25% decrease in burglaries. Helping residents purchase alarm systems, security cameras, doorbell cameras, exterior floodlights with a camera, motion-sensor lights with a camera and other devices should keep this downward momentum going.
Rebates of up to $200 are available for new home security products or new security services. You need to apply online within 60 days of the purchase date. For a link to the application, go to the story on the paramountcity.com homepage or call 562-220-2002 for help.
Rebates are limited to one per household, first-come, first-served. Funds are limited, so apply soon!
Paramount Sheriff’s Station offers many services
The Paramount Public Safety Department and the Los Angeles County Sheriff’s Department combine to bring the finest law enforcement services to the residents of Paramount. The Paramount Sheriff’s Station, located at 15001 Paramount Blvd., is a prime example of this relationship.
The facility offers a number of services for the public, including filing crime reports; reporting suspicious activities and talking to deputies; paying parking violations and vehicle impound release fees; and responding to, or reporting, code enforcement complaints. Deputies are also available at the station to interview victims and criminal suspects.
The Paramount Sheriff’s Station hours are 7:30 a.m. to 9 p.m., seven days a week, and 8 a.m. to 5 p.m. on holidays. The phone number is 562-220-2002.
Personal paperwork can lead to identity theft
To avoid being a victim of identity theft, never leave Social Security cards, passports, birth certificates, vehicle pink slips, income tax records, checkbooks or payroll stubs in your unattended car, even in the glove compartment.
Thieves breaking into vehicles are often looking for these types of documents. Keep them at home in a safe location.
Contribute to PEP via GoFundMe
A college education is essential to getting a well-paying job. To that end, the Paramount Education Partnership is a non-profit foundation that provides scholarships for local students who attend a university, community college or trade school.
Now you can join this worthy effort at GoFundMe.com/PEPCollegeScholarships Look for the “Certified Charity” checkmark to make sure it’s the right account. Any amount donated is helpful and appreciated. Plus, it’s tax deductible. If you give $25 or more, you can receive a PEP tote bag as a gift.
PEP has given more than $1 million to nearly 350 students since 2004. In some cases, PEP money is what makes it possible for these kids to further their educations. Call 562-220-2121 for more information.
Business Sponsors Social on April 25
All business sponsors that donate to the PEP Scholarship fund are invited to the Sponsor Social on Friday, April 25, from 6 p.m. to 9 p.m. at Progress Park Plaza, 15500 Downey Avenue, Paramount. It’s a fun night of great food, casino games and good company, all in the name of supporting education in Paramount. Donating to the fund or sponsoring the event are also ways to promote your business to the community at large.
The generosity of the Paramount business community has helped make dreams of college a reality for many local students. For some, it has made the difference in whether or not they could continue their educations. For all recipients, it has been important assistance.
All donations are made to the PEP 501c3 non-profit entity and are taxdeductible. For more information, please call 562-220-2121.
City Council
Women’s History Month celebrated
The Paramount City Council proclaimed March as National Women’s History Month at its March 5 meeting. The Paramount Women’s Club was also recognized and given the History Month proclamation. Since 1926, the Club has promoted education, health and civic involvement in the community by volunteering at the library, helping families and children during the holidays, offering scholarships to local students and more.
Retired military banner for Major Ramos
The
City’s “Boulevard of Heroes” honors the brave women and men of Paramount who are currently serving in the military. Once an individual’s tour of duty ends, the banner is presented to them or their families. At the March 5 City Council meeting, the banner for Major Richard Ramos of the U.S. Army was retired and given to his parents. From left: Vice Mayor Tom Hansen, Councilmember Laurie Guillen, Mayor Diane J. Martinez, Carmen Ramos, Jose Luis Ramos, Councilmember Peggy Lemons and Councilmember Daryl Hofmeyer.
Deputy Sinay and Deputy Colon honored
Hector Sinay and Deputy Jason Colon were commended at the March 5 City Council
The City Council proclaimed March 2019 as American Red Cross Month in Paramount at its March 19 meeting and thanked the Greater Long Beach, Rio Hondo, South Bay Chapter for all of the work it does in the Paramount community, such as holding blood drives, installing free smoke alarms for residents and partnering in disaster preparedness. From left, Vice Mayor Tom Hansen, Councilmember Laurie Guillen, Mayor Diane J. Martinez, Tim Hokanson of the Red Cross and Councilmember Daryl Hofmeyer.
City Council congratulates student art winners
The Paramount Student Art Show was held for kindergarten through high school students this year by the Paramount Unified School District. Awardees were honored at the April 2 Paramount City Council meeting.
Congratulations go to all the following talented students who won first-place prizes (their schools are shown after their names): transitional kindergarten and kindergarten: Sofia Campos (Lincoln),1st grade: Allison Hernandez (Roosevelt), 2nd grade: Zuri Jordan (Lincoln), 3rd grade: Alejandro Vega (Mokler), 4th grade: Mariel Vega (Mokler), 5th grade: Hailey Benitez (Mokler), 6th grade: Evelyn Garcia (Paramount Park), 7th grade: Charlize Bernal (Hollydale), 8th grade: Yasdell Rios (Zamboni), 9th grade: Honey Robinson (Odyssey), 10th grade: Daniela Campos (Paramount High School), 11th grade: Giselle Covarrubias (Paramount High School) and 12th grade: Giselle Guevara (Paramount High School).
Special awards went to the following: Paramount Chamber of Commerce Award: Ariana Zepeda (Zamboni), Community Art Award: Jaqueline Lopez (Paramount High School), John Nowlin Award: Jesus Medellin (Paramount Park), Mayor’s Award: Jazlyn Gamino (Roosevelt) and Superintendent’s Award: Eden Chan (Paramount Park).
Paramount Heritage Parade
June 1
Let’s celebrate our City!
We’re looking for parade entries:
• Musicians, dancers, historical groups, clubs, sports organizations—and more!
• Entries must live or work in Paramount.
• We recommend decorated floats, music or dance to show your Paramount pride!
• All entries are subject to Heritage Parade Committee review and approval.
the
David
and woman to escape with no injuries. From
for their bravery in evacuating two seniors from an apartment
Colon, Vice Mayor Tom Hansen, Councilmember Laurie Guillen, Mayor Diane J. Martinez, Councilmember Peggy Lemons, Deputy Sinay and Councilmember Daryl Hofmeyer.
For more information, please contact Dora at MoraDora2650@yahoo.com, Michael at Mike.McKown@erc.la, Rebecca at RGuillenz65@gmail.com or Brenda at OlmosB@aol.com. We welcome your participation!
Deputy
meeting
fire, helping
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left, Acting Captain
Sprengel, Deputy
Marukan celebrates 370 years in business
Marukan began making rice vinegar in Japan in 1649, and on March 6, the company celebrated its 370-year anniversary at the Paramount headquarters of Marukan USA, which has been in business for 45 years.
The event began with a special video presentation about company history, followed by a speech from Denzaemon Sasada, owner, chairman and chief executive officer of Marukan Vinegar Co. Ltd. (see photo at right).
Jon Tanklage, president of Markuan USA and president of the Paramount Chamber of Commerce, also addressed those gathered.
Next came the traditional breaking of the sake barrel (see photo below) along with a toast from Paramount Mayor Diane Martinez.
An exhilarating and heart-pounding drum performance by The Taiko Project followed, after which guests were treated to delicious cuisine made with Marukan rice vinegars and Ponzu sauces, including escoveitch salmon, soba noodle salad and tart cherry boost drink (recipes are available at marukan-usa.com).
Chef Andy Matsuda of the Sushi Chef Institute served a variety of sushi, along with fried rice made fresh at two cooking stations.
To end on a sweet note, guests enjoyed a dessert table filled with mochi and treats made by the students from the culinary program at Cerritos College, which Marukan supports.
Jon Tanklage said: “This was a truly beautiful event, and we look forward to celebrating many more years with our Marukan team and our customers!”
BARTENDER
Part-time position. Must have evenings and weekends available. Contact Leroy at 562-634-9001
SKILLED LABOR OPPORTUNITIES
SkillsetGroup currently has positions available for first, second and third shifts. Come in and apply today! SkillsetGroup actualmente tiene aperturas para puestos disponibles para Primer, Segundo y Tercer turno. ¡Ven y aplica hoy! Machine operator Sanitation Loading/unloading Forklift driver Production line Order pulling Call us at 866-375-3094 or use Instagram (@skillsetgroup) or Facebook for weekly updates. 7300 Alondra Blvd., Suite 202, Paramount, CA 90723.
STATE FARM AGENT
Take control and keep perspective. State Farm Agents grow a business designed to help customers protect what’s important to them while making time to give back to their neighborhood. Make a decision you can be proud of and take your career to a better state. Contact David Maciel at 562-305-2111.
FULL-TIME SEAMSTRESS
5-Star Interior Services, Inc., has a job for a full-time seamstress with drapery experience. Contact Leroy at 818-845-4518
CREW WORKER
Will train. Specialty construction: use of mechanical equipment, painting, grinding, industrial floor coating. Long-term, 30+ hours, including some weekends. Report in person or contact Jessica Gonzalez: 562-529-5700 Techcoat, 15720 Garfield Ave., Paramount, CA 90723; M-F: 8:30 a.m.–3 p.m.
To place an Employment Opportunities ad, please call the Chamber of Commerce office at 562-634-3980.
Networking Breakfast
Thursday, April 25 • 7:30 to 9:30
Marukan Owner, Chairman and CEO Denzaemon Sasada.
Marukan executive team members break open a sake barrel, a Japanese tradition during such celebrations. From left: Esther Hawksley, Jon Tanklage, Denzaemon Sasada, Yoshi Tsumura and Toru Saito.
From left: Jon Tanklage, Paramount Mayor Diane Martinez and Adrian Landa from the Office of California Assembly Speaker Anthony Rendon.
Drummers from The Taiko Project provided entertainment.
Membership RENEWALS
We’re pleased and grateful to report that the businesses listed below have renewed their Paramount Chamber of Commerce memberships.Their support makes the valuable services of our Chamber and Business Resource Center possible.
Frank J. Zamboni & Co., Inc. 57 years 15714 Colorado Ave., Paramount CA 90723
Calmet Services, Inc.......................................52 years 7202 Petterson Lane, Paramount, CA. 90723
YMCA of Greater Long Beach-Los Cerritos.....51 years 15530 S. Woodruff Ave., Bellflower CA 90706
Vicky Professional Services, Inc. 29 years 15975 Paramount Blvd., Suite A, Paramount CA 90723
FENICO Precision Castings, Inc...................28 years 7805 Madison St., Paramount CA 90723
California Screw Products 24 years 14957 Gwenchris Ct., Paramount CA 90723
Hunt Industrial Properties............................20 years 10001 Artesia Blvd., Bellflower CA 90706
Standard Catering, Inc. 16 years 7549 Alondra Blvd., Paramount CA 90723
Friends of Paramount Library......................14 years 16254 Colorado St., Paramount CA 90723
Casa Adelita Mexican Restaurant.................13 years 8063 Alondra Blvd., Paramount CA 907230
Big Ben Car Wash 12 years 16482 Paramount Blvd., Paramount CA 90723
GM Properties, Inc...........................................4 years 13305 Penn St., Suite 200, Whittier CA 90602
2000 Insurance Service 2 years 15110 Paramount Blvd., Paramount CA 90723
Paramount Family Optometry.......................2 years 14905 Paramount, Suite E, Paramount CA 90723
Skillset Group 2 years
7300 Alondra Blvd., #202, Paramount CA 90723
April 10 • 11:30 a.m.–1 p.m.
Ribbon-cutting for Sign n Photo Studio
At their location, 7922 Rosecrans Ave., Suite M, Paramount. Lunch, raffles, networking and limited-time special rates. RSVP at 562-634-3980 or Paramountchamber.com. Also see the story on page 10.
April 13 • 11 a.m.–2 p.m.
Second Annual Eco-Friendly Fair
At the Civic Center, Paramount Blvd. and Civic Center Drive, Paramount. See the story on page 3 and CityScape on page 15 for details.
April 18 • 11:30 a.m.–1 p.m.
Ribbon-cutting for Dollar Day Insurance
At their location, 7359 Rosecrans Ave.,# A, Paramount. Lunch and networking. RSVP at 562-634-3980 or Paramountchamber.com. Also see the story on page 10.
April 20 • 10 a.m.–2 p.m.
Children’s Day • Día Del Niño
At Paramount Park, 14400 Paramount Blvd, Paramount. Sponsored by ParamountTepic Sister Cities. See the ad on page 14 for details.
April 22 • Starting at 10 a.m.
Annual PCC Golf Classic at SeaCliff Country Club
Meet at SeaCliff (6501 Palm Ave., Huntington Beach, CA 92648) at 10 a.m. to check in for our scramble-style Golf Classic. Shotgun start at 11:30 a.m. Raffles, silent auctions, tasting tees and dinner. Call the Chamber at 562-634-3980 or visit Paramountchamber.com to register and to sponsor a tee sign for your company. Also see the ad on page 14.
April 24 • 11:30 a.m.–1 p.m.
Ribbon-cutting for The Touch of Elegance Florist
At their location, 8009 Somerset Blvd., Paramount. Lunch, music, refreshments, raffle and networking. RSVP at 562-634-3980 or Paramountchamber.com. Also see the story on page 10.
April 25 • 7:30 a.m.–9:30 a.m.
Networking Breakfast
Join us at Progress Park Plaza, 15500 Downey Ave., Paramount. Breakfast, raffles and networking. Display a table from your company (included in your entry cost). RSVP at 562-634-3980 or Paramountchamber.com. Also see the ad on page 6.
April 30 • 5 p.m.–7 p.m.
Ribbon-cutting Mixer for Combined Worksite Solutions
Join us at Casa Gambino Mexican Restaurant, 8330 Alondra Blvd., Paramount. Light eats, drinks and networking. RSVP at 562-634-3980 or Paramountchamber.com. Also see the story on page 10.
May 2 • 11:30 a.m.–1 p.m.
Ribbon-cutting for All Stars Barber Shop
At their location, 15920 Downey Ave. #A4, Paramount. Lunch, entertainment and networking. RSVP at 562-634-3980 or Paramountchamber.com. Also see page 10.
May 4 (3 p.m.-10 p.m.) & May 5 (7 a.m.–7 p.m.)
Our Lady of the Rosary Fiesta
At 14815 Paramount Blvd., Paramount. Rides, food, music, booths and so much fun! Call OLR for more information: 562-633-1126. Also see the ad on page 8.
May 8 • 11:30 a.m.–1 p.m.
Ribbon-cutting for Everest Eyebrow Threading
At their location, 15975 Downey Ave., #C, Paramount. Lunch, music, raffles and networking. RSVP at 562-634-3980 or Paramountchamber.com.
May 15 • 11:30 a.m.–1 p.m.
Ribbon-cutting for Personalized Staffing
At their location, 15134 Paramount Blvd, #C, Paramount. Lunch and networking. RSVP at 562-634-3980 or Paramountchamber.com.
WRD named Recycled Water Agency of the Year at the annual 2019 WateReuse California Conference
The Water Replenishment District (WRD), a Paramount Chamber of Commerce member, was named the Recycled Water Agency of the Year (Large Agency Category) at the annual 2019 WaterReuse California Conference held in Garden Grove on March 18.
The award recognizes WRD’s extensive experience in the production and use of recycled water, as well as the District’s successful efforts to provide, protect and preserve the region’s groundwater supply through innovative and sustainable measures.
The WateReuse Association is the nation’s only trade association solely dedicated to advancing laws, policy, funding and public acceptance of recycled water. The Association and its members are dedicated to ensuring that communities have a safe, reliable and cost-effective supply of water.
“We are honored to be recognized by WateReuse in our efforts to make the region’s water supply safe and sustainable,” said WRD Board President John D.S. Allen. “This award is a testament to the hard work by our agency and staff. We are grateful for this recognition.”
WRD is the largest groundwater agency in the state of California and is responsible for managing and protecting local groundwater resources for four million residents. WRD’s service area covers a 420-square-mile region of southern Los Angeles County, the most populated county in the United States. The 43 cities in the service area, including a
portion of the City of Los Angeles, use about 250,000 acre-feet (82 billion gallons) of groundwater annually, which accounts for approximately half of the region’s water supply.
The need for sustainable and local water resources is imperative to ensure the reliability of the region’s water supply. WRD is currently on track to becoming completely independent from costly imported water by the end of this year.
A key factor in eliminating reliance on imported water will be the new Albert Robles Center for Water Recycling & Environmental Learning now under construction in Pico Rivera on a 5.2-acre site adjacent to the San Gabriel River (see illustration below).
The largest component of the agency’s innovative Water Independent Now (WIN) initiative, this new facility will be able to produce an abundant, sustainable supply of water annually from local alternative sources.
The Albert Robles Center will purify approximately 10,000 acre feet (3.25 billion gallons) of tertiary treated (recycled) water annually to near-distilled levels through an advanced water treatment facility. Together with another 11,000 acre feet (3.6 billion gallons) of recycled water, WRD will be able to deliver a total of 21,000 acre feet of water to the San Gabriel Coastal Spreading Grounds, where it will percolate into the Central Basin. The location of the center allows direct delivery of purified, recycled water to an existing pipeline leading into the spreading grounds. For more information, visit wrd.org
Above: WRD headquarters at 4040 Paramount Blvd. in Lakewood. At right: Artist’s
Thanks to Paramount Rotary, 15,000 local students got free eye exams & glasses from Vision To Learn
About one in five schoolchildren will naturally need eyeglasses to see the board, read a book or participate effectively in class. Unfortunately, in low-income communities across the United States, some 95 percent of students who need glasses—a total of about 2,000,000—don’t have them. What chance do kids like these have to succeed in school, let alone break free from poverty?
That's why the non-profit organization Vision To Learn (VTL) was founded in Los Angeles in 2012 to provide free eye examinations and glasses to kids in low-income and disadvantaged communities across the nation via mobile clinics now operating in 13 states (with more to come).
VTL collaborates with local service clubs and school administrations to organize and deliver its valuable services. In our area, VTL’s partners for the second year in a row are the Paramount Rotary Club and the Paramount Unified School District (PUSD).
VTL has thus far provided exams and glasses to nearly 200,000 children in the USA—and 15,000 of them are right here in our community.
PUSD obtained parental consent forms for exams and escorted students from classrooms to the mobile clinic for vision screenings by licensed medical practitioners. In some locations, school nurses helped with screenings.
Students who failed the initial vision screening visited the mobile clinic and received profession eye exams by optometrists. After getting their prescriptions for glasses, students worked with VTL opticians to choose their frames from a wide selection of styles and colors—a fun experience!
Within three weeks, VTL opticians returned to schools to individually fit news glasses for each student and instruct them on care and cleaning. (If glasses are lost or broken, VTL will replace them free of charge.)
Paramount USD Superintendent Dr. Ruth Pérez expressed her gratitude to VTL and the Rotary Club and said: “By providing eyeglasses to our children in need, we are giving them tools they need to be at their best and removing barriers to their success.”
8063 Alondra Blvd., Paramount, CA 90723
Phone: 562-408-2360
Mon-Thur: 9 a.m.-10 p.m. Fri-Sun: 8 a.m.-Midnight
Happy Hour: 2-7 p.m. Mon-Thur (except holidays)
$5 off any $20 purchase of regularpriced items. Present this coupon. (Expires 5/1/19)
Above: Pollo ala Plancha Left: Caldo Rez Casa Adelita Coupon
Top right: Rotarian Jay Wilbur delivers new glasses to a young lady. Above: Students from Lincoln Elementary School and Hollydale School show off their new glasses.
Paramount Chamber of Commerce
Ribbon-cutting Ceremonies
See more about upcoming ceremonies in the Calendar on page 7.
Lakha Medical Clinic
We welcomed the Lakha Medical Clinic and Alena Skin & Body Care, located at 8534 Rosecrans Avenue, to the Paramount business community with a ribbon-cutting on March 7. Many raffle prizes for free products and services were given out. Dr. Rumi Lakha and his associates offer a full-service clinic.Visit medicalclinicparamount.com or call 562-602-8877 to make appointments.
Seafood Market & Restaurant
Delfin Seafood Market & Restaurant, 8526 Rosecrans Avenue, celebrated both a ribbon-cutting and joining the Paramount Chamber of Commerce on March 28. Presentations were made by Delfin owner Antonio Monje, Paramount Chamber of Commerce President Jon Tanklage (Marukan USA), Luz Castro of Congresswoman Lucille Roybal-Allard’s office, Adrian Landa of Assembly Speaker Anthony Rendon’s office, Lynda Johnson of Los Angeles County Supervisor Janice Hahn’s office and Dr. Max Martinez.
We have lots more ribbon-cuttings coming up in the next couple of months! Visit Paramountchamber.com for details.
SIGN n PHOTO STUDIO
Ribbon-cutting Celebration • April 10 • 11:30 a.m.-1 p.m.
7922 Rosecrans Ave., Suite M, Paramount • Lunch served • Raffle
RSVP to the Paramount Chamber of Commerce at 562-634-3980
DOLLAR DAY INSURANCE
Ribbon-cutting Celebration • April 18 • 11:30 a.m.-1 p.m.
7359 Rosecrans Ave., Suite A, Paramount • Lunch served RSVP to the Paramount Chamber of Commerce at 562-634-3980
Ribbon-cutting Mixer • Drinks & light eats • April 30 • 5 p.m.-7 p.m.
At Casa Gamino Mexican Restaurant, 8330 E. Alondra Blvd., Paramount
RSVP to Paramount Chamber of Commerce at 562-634-3980
THE TOUCH OF ELEGANCE FLORIST
Ribbon-cutting Celebration • April 24 • 11:30-1 p.m.
8009 Somerset Blvd., Paramount • Lunch • Raffle • Live music
RSVP to the Paramount Chamber of Commerce at 562-634-3980
Ribbon-cutting Celebration • May 2 • 11:30 a.m.-1 p.m.
15920 Downey Ave. #A4, Paramount • Entertainment • Lunch served RSVP to Paramount Chamber of Commerce at 562-634-3980
BUSINESS CORNER By Katharine Paljug , contributing writer to “Business News Daily”; originally published 12/20/2018. Her articles can also be found on “Your Care Everywhere,” “She Knows,” and “YFS Magazine.” Visit http://www.katharine-writes.com/ to access her free library of resources for small business owners, or follow her on Twitter as @kpaljug.
Customer-retention tips for small businesses
Losing customers costs businesses billions of dollars per year. But many small businesses are so focused on bringing in new customers that they forget about the ones they already have. Sharon and Mark Spero, owners of a Money Mailer franchise near Chicago, work directly with local businesses to both target new customers and keep the existing ones loyal. After 20 years in business, the Speros have seen firsthand how important customer retention is for building a thriving small business.
1. Sell to old customers, not just new ones. When planning out your marketing strategies, from direct advertising to search engine optimization (SEO), it’s natural to think about how to attract new customers. But put some of that effort into your old customers, too. “Old and current customers know us well,” the Speros explain. “Current customers will often work with us on larger projects than new customers that are just testing us out for the first time.”
Creating a sales and marketing funnel specifically for existing customers is not only key to growing your business, it’s often a better investment of your time and resources. It generally costs five times as much to acquire a new customer as it does to retain an existing customer, according to Forrester Research. If you spend more of your marketing dollars on old and current customers, you will see more return on a smaller investment.
2. Understand their expectations. Customer retention depends on customer satisfaction. But many times that satisfaction depends less on the goods or services you provide than it does on expectations. If a customer expects a one-hour consultation to double their revenue overnight, for example, they will be disappointed no matter how good that consultation is.
The Speros pointed out that one of the most common mistakes that small business owners make is to avoid having a conversation
with a client regarding the client’s expectations. “These expectations can often be unrealistic, unmeasured, and don’t match what they actually are trying to communicate,” they said.
As a business owner, it is your responsibility to initiate that difficult conversation. Customers should have a realistic picture of what they are buying, including the cost of their purchase, what it includes, what they can expect as a result, and any return or refund policy you have. If all these components are understood and expected from the beginning of a purchase, customers are much more likely to be satisfied at the end, whatever that end is.
3. Offer to improve. If a customer isn’t satisfied with a purchase or experience, the best thing you can do to retain loyalty is to take responsibility and offer to improve. No matter what the mistake, customers expect you to make the situation right—and doing so enthusiastically can turn even a disastrous situation into customer loyalty. “When a client wants to cancel, we push back and dive in to find out why they are canceling,” the Speros said. Once they understand why a client is dissatisfied, they offer solutions and improvements that often convince hesitant customers to stick around. In fact, offering to improve, and making customers part of that process, can increase loyalty even in satisfied customers.
The Speros schedule reviews for every account to see how they can make customers even happier. “We have an annual review in person with each client to listen, evaluate, re-examine and refine strategy based on changes in the client’s business.” This personal attention not only makes clients feel valued and respected, it can also help you anticipate and avoid future problems.
Even if you don’t interact one-on-one with clients, you can still offer improvements. An email survey sent to everyone at certain times in the year or to each customer after a purchase
gives customers the opportunity to offer feedback and you the opportunity to make changes. Once you’ve made those changes, don’t keep them quiet—let customers know exactly what you’ve done and how that will improve their experience. When they know that you take their feedback seriously, they are more likely to give you repeat business.
4. Communicate and connect. Regular, personal communications are key to creating the feeling of personal connection that convinces customers to stay loyal to a small business. Communicate regularly with your customers through a newsletter or email list, keeping them informed of changes, developments and special offers. If you are a local business with local customers, the Speros recommend getting involved in the community to create strong, personal relationships with them. “We frequent our client’s business whenever possible, see them at chamber of commerce functions and local charity events. This allows for conversations not just about business but about them.”
If you are working at a distance, it’s still possible to create a feeling of personal connection. “A call is important,” the Speros advise. “Conversations, rather than just emails, create emotional engagement that tells customers that we are interested in them.”
Personal, handwritten notes make loyal customers feel that you are loyal to them in return. You can also create real connections by responding directly to emails and comments on social media, posting content that shows the people behind the business, or finding events such as trade shows where you can talk to customers in person.
Communicating directly with customers encourages engagement, making them feel invested in your business, the Speros explain. “Through communication, a relationship is created, which often leads to a more loyal, long-lasting partnership.”
Paramount Chamber of Commerce
member-to-member disc o unts
As a member, these discounts are extended to you by your fellow members. Visit the following businesses to receive the discounts listed below. But remember, these offers are available only to members of the Paramount Chamber of Commerce!
Advertising & Marketing
Advertise Smart, Not Hard (323-247-0938): Five-night Cancún accommodation for subscribing to any of our products.
Attorney & Legal Services
Lerma Law Office (562-272-4353): 15% discount on initial retainer fee or flat-rate service.
Automotive
Herald’s Garage (562-633-2136): 15% discount on labor and free engine light reset.
Cleaners
Alert Cleaners (562-634-4602): 10% discount on any dry cleaning.
Communications
Transcom Telecommunications (562-630-1200, ext. 221): 10% off equipment (business phone services).
Contractors
Jones Scaffold Co. (800-266-3864): 10% off net rental of scaffold equipment.
Data Base Services
NEXTSTEP (877-305-6932): Free needs analysis and special member discount rate.
Financial Services
SG Tax Services (562-630-4004): $25 off tax preparation for members and their employees.
Vicky Professional Services (562-634-1178): 20% off bookkeeping and accounting service.
United Credit Education Services (424-298-1726): $50 off $99 enrollment fee.
Healthcare
Azul Homecare Partners (562-862-9249): 10% off medical supplies (call Giselle Ortegon).
Clínica Médica Hispana (562-630-1991): 25% discount.
Hansen, Thomas D. C. – Chiropractor (562-634-0985): 25% off initial visit.
Hotels & Motels
Embassy Suites Hotel (562-861-1900): 15% off best available room rate (subject to availability). Ask for “Chamber Rate.”
Plumbing & Heating
Downey Plumbing, Heating & Air Conditioning (562-861-1234): 10% off HydroJet service and/or 10% off material.
Printers
Source Graphics, Inc. (562-408-2734): 10% discount.
Real
Estate
GM Properties (562-696-0200): 5% of gross commissions on closed deals will be sent to the charity of our choice in your name. Call and ask for Matt.
The R.M. Cool Company (562-630-6000): Call and ask about our preferred pricing for Chamber members.
Penta Pacific Properties (562-699-1922): Free opinions of market value of commercial and industrial properties.
Real Estate Homes & Investments (562-200-1164): 20% discount. Call and ask about preferred pricing for Paramount Chamber of Commerce members.
Restaurants
Antojitos Mexicanos Restaurant (562-712-5292): 10% discount on all food orders over $10.
Café Corleone (562-408-6100): 10% discount on all food purchases.
Café Camellia (562/866-2824): 10% discount on food purchases.
Casa Adelita (562-408-2360): 10% off (not combined with other specials).
Casa Gamino (562-634-6225): 10% discount on food purchases.
El Compa Restaurant (562-630-1068): 10% discount on all food purchases.
Mariscos El Parihuete (562-408-1661): 10% discount on all food purchases over $10.
Mariscos Mi Lindo Sinaloa #1 (562-529-5110): 10% discount on food purchases.
Pika Tortas Ahogadas (562-529-5787): 10% discount on all regular-priced food items (excludes combo deals).
Shakey's Paramount (562-630-6090): 10% off regular-price large or medium pizza. Ice Skating
Paramount Iceland (562-633-1171): 10% off admission and skate rental.
Wholesalers & Distributors Rayvern Lighting Supply, Inc. (562-634-7020): 5% off fixtures and ballast orders (electrical supplies).
To learn more about this discount program, call the Chamber office at 562-634-3980.
ROSE C. TOWE
Tel: 562.633.2300
Fax: 562.633.2345
www.wardprop.com • Rose@wardprop.com
Paramount HS senior wins Lions Club public speaking contest
Kimberly Medel, a 17-year old 12th-grade student at Paramount High School, took the first step toward winning college scholarships by earning first place in the annual public-speaking contest held by the Paramount Lions Club at the Clearwater Building in Paramount in February.
California chapters of Lions Clubs International are sponsoring the program to emphasize to young people everywhere the importance of developing public speaking skills.
Titled “Freedom of the Press: What Does It Mean?”, Kimberly’s speech was judged to be the best by a panel of community leaders based on these criteria: originality, supporting evidence, emphasis, voice control, enunciation, pronunciation, sincerity, enthusiasm, poise, logic, organization, persuasiveness, adherence to the topic and effective conclusion.
“This contest helped me realize how much I truly enjoy public speaking,” Kimberly said.
Chamber networking mixer at DeLucia’s: wine and beer tasting, good food, good conversation and (for some) prizes
Alively group of Paramount business people met up at DeLucia GastroPub (14123 Garfield Avenue) on March 27 to taste some craft beers and Spanish wines, eat some good food (including a beautiful Spanish seafood paella) and enjoy the cozy atmosphere and each other’s company. (See the DeLucia ad on page 9)
Hosted by the Paramount Chamber of Commerce, the event was one of several such networking mixers that will be held this year. Watch the Pulse Beat for date announcements.
O Serving our veterans since 1923 O Business meeting every second Tuesday of the month at 6 p.m.
To all our firefighters, lawenforcement professionals and search-and-rescue volunteers for their dedicated service.
7550 Somerset Blvd., Paramount, CA “Canteena” open daily at 1 p.m. Hall for rent call for a quote at: 562-788-7352 Post #134
p.m.
Save the date—MAY 21—and please join us for our second annual Women in Business & Leadership Luncheon as we celebrate “dreaming big.”
A panel of dynamic career women from four very different fields will share their experiences and insights as we focus on encouraging and empowering the next generation of women leaders. Consider becoming a sponsor for some of our high school young ladies. Visit Paramountchamber.com for more information.
May 21 beginning at 11:30 a.m. • Progress Park, Paramount
From left: Paramount Lions Chair Biviano Favela, winner Kimberly Medel and Lions Zone Chair Beatrice Proo.
Golf Classic
April 22, 2019
Sponsored by Since 1929 • A PCC Company for more information, contact the paramount chamber at 562-634-3980 or bcrowson@paramountchamber.com
CARLTON FORGE WORKS
Hole-in-One wins $10,000 cash!
huntington beach, california
Cart Sponsor: The Workout, Lunch Sponsor: Transcom Communications, Long Drive & Closest to Pin Sponsor: City National Bank, Major Prize Sponsor: Ace Clearwater, Awards Sponsor: TechCoat Contractors, Gift Bag Sponsor: Spectra, Bar Cart Sponsor: Casa Camino, Beverage on the Green Sponsor: Max B. Martinez DDS, Hole-in-One Sponsor: WaveFront Technology, Mystery ($400+) Prize Sponsor: World Energy, Tasting Tees sponsored by Mariscos, Panaderia Texcoco, Cafe Corleone and Marukan. Thank you to all our sponsors!
Fruit Tree Giveaway
For
Myths & truths of home buying
Manage your finances
Credit qualification
10 simple home buying rules
HOME-OWNERSHIP WORKSHOP 2019
PROPIEDAD DE LA VIVIENDA 2019
APRIL 27TH @ 10 AM • ABRIL 27TH @ 10 AM
YOUR HOME BUYING WORKSHOP 2019
The State of our City is strong! Yet many of us do not know what it takes to successfully navigate the home and auto buying experience. Join our special guests:
• Representatives from our local Chase Bank in Paramount will be in attendance to help with any questions.
• Tony Warfield, independent credit consultant with United Credit Education Services.
• Sam Kotob, independent agent with New York Life Insurance.
Protecting family legacy
Mitos y verdades de la hogar
Gestiona tus finanzas
Calificacion de credito
10 sencillas reglas de casamiento
Protegiendo el legado familiar
• Rudy Sandoval, independent agent with Real Estate Homes & Investments. All will share key information to help you gain financial strength,maintain credit qualification and assure your family financial success for generations! Reserve your seat today!
TU CASA DE TALLER DE COMPRA 2019
¡El estado de nuestra ciudad es fuerte! Sin embargo, muchos de nosotros no sabemos lo que se necesita para navegar con éxito la experiencia de compra de casa y auto. Unirse a invitados especiales:
• Los representantes de nuestro Chase Bank local en Paramount estarán presentes para ayudar con cualquier pregunta.
• Tony Warfield, consultor de crédito independiente con United Credit Education Services.
• Sam Kotob, agente independiente con el seguro de vida de Nueva York.
• Rudy Sandoval, agente independiente con casas e inversiones inmobiliarias. ¡Compartiendo informacióninformación clave para ayudarlo a ganar solidez financiera, mantener la calificación crediticia y asegurar el éxito financiero de su familia durante generaciones! ¡Reserve su asiento hoy!
