MURRIETA FIRE & RESCUE

2. Trained professionals. Competency (staying up to date on innovative ways to serve). Knowledge. Personnel receive proper and adequate training. Well-trained and professional staff. Staff training. Medical training. Knowledgeable/educated professionals to handle the presenting situation. Continuous learning/maintenance of knowledge and skills. (48)

3. Possess the proper equipment and training to mitigate those emergencies effectively and safely. Properly equipped. Provide modern equipment that is well maintained. Up-to-date equipment. Adequately equipped for the situation. (19)

4. Professionalism. Professional conduct - demonstrate appropriate empathy to those who are hurting. Professional and well-trained. Professionalism. Create and meet the highest standards for professionalism and customer service. Individual professionalism/pride/self-accountability. (18)

5. That the department remains financially responsible, does not overextend, and continues to seek other sources of revenue. Funding is sustainable. Ensure proper fiscal responsibility and Page 30 accountability with taxpayers’ investment (including visibility and transparency). Responsible and effective stewardship of resources. Fiscally responsible. (11)

6. That Murrieta Fire and Rescue continues to be a “full service” fire department meaning that the fire department is the one that is called to solve the problem no one else can. Service to others. (10)

7. Lifesaving efforts. Preservation of life. (10)

8. Fire prevention. Proactive efforts in fire prevention. (10)

9. Provide the public with education and resources to minimize risk and improve safety and quality of life. Community education on how to assist the department. Public outreach/education. Community outreach and involvement. Community involvement. Community interaction. (10)

10. Effective and clear communication to the public community and stakeholders. Community involvement to highlight the work of MFR. Community involvement. (9)

11. Excellent customer service. Continue to provide the best customer service possible both during emergency calls and normal business. (8)

12. Emergency medical services. Medical crisis response. (8)

13. Fire response. Firefighting. (8)

14. Concise and effective communication within the organization. Concise and effective communication with other relevant responding agencies to maximize effectiveness. Coordination with local and regional partners. (8)

15. Compassionate care. Compassionate and equitable leadership. Care for community members. (7)

16. Mitigate threats. Effective results to mitigate loss of life and property damage. (6)