B ran d M ar k s
A FLEXIBLE SYSTEM FOR CIVIC PRIDE H POINT SECONDARY MARK
HIGH POINT BRAND STYLE GUIDE
VERSION 1
The Place Brand secondary mark (called the “H Point”) adds an extra layer of depth to our brand and can be implemented in interesting and fun ways across many applications. It does not have to appear with the primary mark – it can be used completely on its own and will build association with the primary mark over time.
abstracting it (within reason).
The mark is also open source – meaning community members can personalize it by changing the colors, adding patterns or even
There are fewer rules around the use of the H Point because it is meant to be a symbol of civic pride and individual creativity. However, the City of High Point reserves the right to prevent any individual or organization from using or altering the H Point when such a use or alteration is damaging to the overall community brand.
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