CITIZENS
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A P P R E C I AT E
BURLESON
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REMARKABLE & EXCELLENT
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SERVICE
C.A.R.E.S.
Exceptional service derives from the intersection of
PROCESS, PLACE AND PEOPLE . PROCESS: series of related activities or tasks put in place to enable the delivery of a seamless and issue-free customer experience.
What are ways you can improve your department’s process to better serve the customer?
PLACE: wherever a resident meets us. This could be on the city’s website, on
social media, while driving down a street, working in the parks or at our physical locations. Where else can our customers meet us that would improve their experience?
PEOPLE: who the resident interacts with. How do we answer the phone? Our
email? How do we speak to customers and assist them to accomplish their goals? How can we all better serve our residents through our demeanor and provide them with a unique and unforgettable experience? CITY OF BURLESON
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MARKETING & COMMUNICATIONS DEPARTMENT