The Audiences and Institutions unit is factual and research based. You will need to know how particular media industries operate and how audiences are formed. For 2011 the Audiences and Institutions topic is Music You will complete two research projects: 1) On a major record label 2) On an independent record label Your research projects will cover three key areas: 1) Production: recording music; 2) Distribution: promoting music and getting it into shops, on the radio and downloaded for payment; 3) Consumption: people buying CDs, downloading music, paying for live concert tickets and merchandise.
INtroduction to the unit
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