Florida Department of Citrus ORANGE JUICE PROMOTIONS FOOD ($2MM+ Grocery Stores) NIELSEN SCANTRACK
(Prices in dollars and Promotion in %ACV) Report Ending Date:
11/23/13
Economic and Market Research Report
Issue Date: 12/09/13 Report 2 of 13/14 Season
Four Weeks Ending 11/24/12
06/08/13
07/06/13
08/03/13
08/31/13
09/28/13
10/26/13
11/23/13
% Change Latest 4 weeks vs. Similar 4 weeks Year Ago
Season-to-Date 2012-13
2013-14
% Change
NFC OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp
6.53 93 35 26 90
6.61 95 41 36 90
6.52 94 39 32 90
6.51 93 36 30 86
6.50 95 42 31 89
6.44 93 37 32 92
6.41 92 38 34 92
6.49 92 37 28 88
-0.6% -1.1% 5.7% 7.7% -2.2%
6.50 93 39 29 90
6.45 92 38 31 90
-0.7% -1.1% -2.6% 6.9% 0.0%
3.95 76 13 17 64
3.96 81 13 22 64
3.97 84 20 26 72
3.86 78 19 24 65
3.91 78 13 20 64
3.98 82 13 18 64
4.11 73 21 19 71
4.05 76 16 17 66
2.5% 0.0% 23.1% 0.0% 3.1%
4.00 80 16 20 67
4.08 75 19 18 69
2.0% -6.3% 15.6% -10.0% 3.0%
5.74 95 39 35 94
5.77 97 45 44 93
5.65 96 44 45 93
5.59 96 44 41 91
5.69 97 45 39 92
5.69 95 41 39 95
5.70 94 45 42 93
5.80 95 41 36 93
1.0% 0.0% 5.1% 2.9% -1.1%
5.69 96 43 38 94
5.75 95 43 39 93
1.1% -1.0% 1.2% 2.6% -0.5%
4.65 39 0 2 16
4.52 55 0 1 11
4.31 48 2 1 21
4.47 53 0 1 19
4.64 47 1 1 10
4.27 52 1 1 12
4.25 54 0 1 11
4.55 47 0 1 7
-2.2% 20.5%
4.32 39 1 2 17
4.40 51 0 1 9
2.0% 29.5% -100.0% -50.0% -45.5%
6.22 5 0 1 0
6.74 13 0 0 6
7.08 10 0 0 4
7.08 7 0 0 2
7.67 8 0 0 9
7.14 17 0 0 2
7.15 6 0 0 3
8.00 5 0 0 1
6.42 6 0 1 0
7.58 6 0 0 2
18.0% -8.3%
5.72 96 40 36 94
5.74 97 45 44 93
5.62 97 45 46 93
5.57 96 44 42 91
5.67 97 45 40 92
5.66 96 41 40 95
5.67 95 45 43 93
5.78 96 41 37 93
5.66 96 43 39 94
5.73 96 43 40 93
RECON OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Refrigerated OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp Frozen OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp
-50.0% -56.3%
Shelf Stable OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp
28.6% 0.0% -100.0%
-100.0%
Total OJ Average Promo Price Price Reduction Feature & Disp Display w/o Fea Feature w/o Disp
1.0% 0.0% 2.5% 2.8% -1.1%
1.1% -0.5% 0.0% 3.9% -1.1%
Most recent four-week-period is preliminary 2013-14 STD: 09/29/13 - 11/23/13 2012-13 STD: 09/30/12 - 11/24/12
Source: Nielsen
Food-Promotions
Florida Department of Citrus; P.O. Box 9010; Bartow, FL 33831-9010 (863) 537-3999 http://www.fdocgrower.com
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