World's Best Franchise Opportunities To Buy | CIOLook

November 2019

Editor’s Perspective 5 Intriguing Mantras to Nurture a Robust Bonding with Employees

O W RLD’s

Editor’s Pick The Impressive Impact of Organic Networking

Best Franchise

Opportunities

To Buy and Own In

2019 Matthew Eichhorst President

®

®

Expedia CruiseShipCenters

Offering Everlasting Cruise Experiences

EDITOR’S NOTE Franchise, A Chained-business!

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henever franchise is spelled out, the first thing that strikes into mind is ‘business’. Franchise industry is impeccably growing as it allows various business seekers an opportunity to enter and gamble in the various immense markets. Due to the availability of an already established platform, its get easier for an individual or group to earn profits by buying or owning a franchise.

On the other hand, providing franchise to various independent contractors helps business owners to increase their reach globally and allowing themselves to offer services wherever the demands are. Thus, incorporating with franchise business is not only a boon to newbies in the markets but also for the business owners.

CIO Look appreciates the contribution made by such profound organizations and takes pride in undertaking such brands in this special issue, entitled “World’s Best Franchise Opportunities To Buy and Own In 2019.” This edition clearly emphasizes on the wide franchise market and how they are some impeccable franchise providers who put forth best possible business models to flourish in current hectic markets.

Here is the cover which features Expedia® CruiseShipCenters®, North America’s largest retail travel

agency franchise, offers its franchisees an opportunity to enjoy very low overhead in their business with no inventory or employees. Franchisees recruit and train “Vacation Consultants” who are “Independent Contractors” and can be either part-time or full-time. The opportunity provides flexibility to work either within the retail center, from home, or a combination of both.

The thriving cruise market, along with consumer trends and the complexity associated with booking cruises, has allowed Expedia® CruiseShipCenters® to have viable, profitable businesses that reflect its owners’ passion for travel. The company is a full-service travel agency franchise that specializes in cruises while offering a full range of travel products. It has over 300 locations across North America, over 6,800 Vacation Consultants, and over a million travelers who have made Expedia® CruiseShipCenters® their cruise agency of choice.

Let’s unveil such alike, inspiring interviews and stories of many such significant organizations in this special edition and spread a word about their contribution in making this world a better place.

Also, flip through the CXO standpoints presented by some of the leading industry experts to taste the glimpse of industrial revolutions.

Enjoy the read…!

Bhushan Ghate

CONTENTS Offering Everlasting Cruise Experiences

Cover Story

08 AR TI CL ES

Expedia® CruiseShipCenters®

22 Editor’s Perspective 5 Intriguing Mantras to Nurture a Robust Bonding with Employees

Editor’s Pick The Impressive Impact of Organic Networking

46

16 ActionCOACHÂŽ Assisting Businesses to Strive and Thrive in Markets

26

18 Freedom Boat Club A Neat Boat Club to Sail

Jade Electrolysis Highly Recommended Hair Removal Specialist

32 Phenix Salon Suites

38

A Great Service Combined with a Terrific Concept

PickUp USA Fitness Unparalleled Gym Experience to the Customers

42 Snap Fitness UK High-Quality Equipment with World-Class Support

K. Roy Editor-in-Chief

CONTENT

Senior Editor Alan Swann Managing Editor Sourabh More Executive Editors Bhushan Ghate

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October, 2019

®

Expedia CruiseShipCenters

®

Offering Everlasting Cruise Experiences

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To be the #1 Cruise Agency in North America by transforming the way cruisers buy their vacations.

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Matthew Eichhorst, President Expedia® CruiseShipCenters®

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ranchising provides a relative safety net for small business entrepreneurs by providing experience, expertise, and a proven operating system, in exchange for an initial franchise fee and ongoing royalties.

Currently, there are close to 800,000 businesses in North America which are franchised – an increase of nearly 2% over last year. According to the International Franchising Association, the Franchising industry in the US had an economic output of $757 billion in 2018, an increase of 6.2% over the previous year.

Expedia® CruiseShipCenters®, North America’s largest retail travel agency franchise, offers its franchisees an opportunity to enjoy very low overhead in their business with no inventory or employees. Franchisees recruit and train “Vacation Consultants” who are “Independent Contractors” and can be either part-time or full-time. The opportunity provides flexibility to work either within the retail center, from home, or a combination of both.

The thriving cruise market, along with consumer trends and the complexity associated with booking cruises, has allowed Expedia CruiseShipCenters to have viable, profitable businesses that reflect its owners’ passion for travel. The company is a full-service travel agency franchise that specializes in cruises while offering a full range of travel products. It has over 300 locations across North America, over 6,800 Vacation Consultants, and over a million travelers who have made Expedia CruiseShipCenters their cruise agency of choice.

Although founded in 1987, it wasn’t until 2007 when CruiseShipCenters partnered with Expedia Group and became Expedia CruiseShipCenters. Leveraging the trusted recognition of Expedia’s global brand, and their $99.7 billion in buying power, Expedia CruiseShipCenters Franchisees enjoy the entrepreneurial freedom of independent ownership while being backed by one of the world’s most successful travel names.

Expedia CruiseShipCenters is the fastest growing franchise network in the travel industry’s fastest growing sector. With over 30 years of continued growth, and double-digit growth on average each year, the company’s franchise organization continues to grow at a rate that is three times faster than the industry average.

Having awarded a record 31 new franchises in 2019 already, the company is on track to have 500 locations in North America over the next several years. They have also driven record Vacation Consultant recruitment numbers which puts them well on their way to over 2200 new Vacation

Cover Story

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While the Internet eliminated many other retail travel businesses, we have flourished.

“ ®

Consultants. A differentiating factor of Expedia CruiseShipCenters® franchise model is that it is extremely scalable. The retail locations allow its travel agency franchisees to build a team of independent travel agents who share knowledge and work together to drive sales, resulting in more commissions for everybody!

Expedia CruiseShipCenters is proud of its ability to lead the way with the latest trends, improvements, and advancements in technology. The goal has always been to provide franchisees and Vacation Consultants with efficient and user-friendly platforms and applications that support a full range of travel products. A key contributor to the company’s technological advancements has been the ability to leverage their dedicated cruise focused technology team as well as the larger technology solutions built by Expedia Group. This has allowed the company to raise the bar for offering the best experience for everyone.

Expedia CruiseShipCenters is a cloud-based application on AWS and was built using some of the most cutting-edge technologies including Haystack – Expedia’s open source tracing and analysis system – making it resilient and scalable. They also utilize Environics to leverage data about travel behaviors and create solutions based on these data-driven insights.

Finally, the company is experimenting with immersive

video and virtual reality to show customers what a cruise experience feels like while they’re physically inside one of its Centers.

Authenticity, integrity, the ability to inspire others, and a clear vision are what Matthew Eichhorst, ® ® President of Expedia CruiseShipCenters , considers to be defining qualities of an effective leader. As the leader of the organization, he believes it is important to be authentic, not only for himself, but for every member of the team. Matthew asserts “actions and words need to be congruent with beliefs and values; it’s as simple as being ourselves, not an imitation of what we think we should be or have been told we should be.” This, in return, makes a leader consistent and the team they work with knows what to expect when dealing with situations, both positive and challenging.

When it comes to integrity, Matthew chooses to do what’s right rather than what’s expected. Although this isn’t always the fastest way forward, and often not the most profitable, decisions based on integrity are how leaders are able to inspire those around them. As a leader he recognizes the need for a clear idea of what the organization wants to accomplish, where it is going, and how the team intends to get there. He says, “In my time as a leader I’ve found that it is the ‘why’ that

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At Expedia® CruiseShipCenters®, we’ve been navigating spectacular vacation experiences for over 30 years.

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gets everyone more aligned than the ‘where’ because after all, we all want to know why we are doing something versus just being asked to execute.”

Expedia® CruiseShipCenters® is recognized as a top-ranked franchise year over year as a result of its continued commitment to franchisees, Vacation Consultants, and of course, its customers. Having 13 industry recognized travel awards under their belt so far in 2019, the company’s success can be attributed to the incredible members of its organization, as well as the lessons learned along the way. One lesson that is all encompassing is to ensure that the core business is always healthy by filtering out windfalls and setbacks. For example, when one organization has a great year there may be additional revenue sources that are not typical to standard operations. This may be financial, as in performance overrides from suppliers or an upfront source of revenue from a new relationship, or it might be an industry anomaly when the cruise lines are bringing out more ships than a typical year.

So, one filters out these anomalies to ensure the fundamentals of the business are sustainable. This applies just as importantly to set backs. One example is the recent hurricanes and the resulting short-term impact to the business. The company states, “In situations like this we ask ourselves if these events are a regular occurrence or a setback that is not part of your typical day-to-day operations. When we think this way, we experience exponentially stronger performance when we have windfalls, and minimal exposure when we have setbacks.”

When it comes to attracting potential franchisees, a strong economy and employment growth can make it a challenge for people to leave comfortable jobs to take the risk of starting a new business. For those who take the risk, there are close to 3,500 different franchise business opportunities in North America that span dozens of industries. Franchisors often find it hard to break through the clutter and get in front of the ideal audience for their business. Which is why Expedia CruiseShipCenters learned early on that it’s crucial to differentiate themselves in order to attract good franchisees. At Expedia CruiseShipCenters, the advantage of its business opportunity can be summed up by three predominant factors: 32 years of a proven business model that is affordable to start and is extremely scalable; a focus on cruise vacations which makes them a trusted resource in the communities that they serve; and the continued rapid growth of the cruise industry.

Expedia CruiseShipCenters’ goal is to continue to grow three times faster than the cruise industry. It aims to do this by investing in technology, marketing, and the operational efficiency of its distribution channel. With a vision that includes transforming the way cruisers buy their vacations, the company sees incredible upside for its franchisees by fully

integrating both the Expedia Group platform, which is including all non-cruise technology, as well as further adoption of the Expedia brand. Both initiatives will increase the company’s focus on the customer to service all of their travel needs, whether they want to interact with the agents online, over the phone, or in person. As an organization, Matthew doesn’t believe that any retailer in the cruise industry can match Expedia® ® CruiseShipCenters investments in technology or better serve the customer in every way they wish to be serviced before, during, and after their vacation.

Testimonials “Before my wife and I purchased our Expedia CruiseShipCenters Franchise we evaluated a lot of businesses. We wanted something we could do together and would allow us the freedom to travel and spend time with our children while they are still young. The support here from top to bottom has been spectacular. Our corporate office is friendly, efficient, and highly competent while the other Franchise Partners have never failed to help out during the critical first 18 months with advice, suggestions, or just serving as a sounding board. The genuine way everyone cares about us and our success makes this feel like a family.”

— John Frazier, Franchise Owner in Columbus, OH “The biggest reward for me as an Expedia CruiseShipCenters’ Franchisee is that I’m able to surround myself with fellow travel aficionados, both in my own team and at the corporate level.

Since there is so much available to us online, we learn from each other constantly which makes our business of planning amazing vacations that much faster and better.”

— Audrey Nelson, Franchise Owner in Golf Shores, AL

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ith a keen understanding of business, every organization can withstand the future complex dilemmas that sabotages the growth of a company. Meet ActionCOACH, an Award-winning business and executive coaching franchise. The wellknown concept of business coaching was pioneered, in 1993, by Brad Sugars, Founder and Chief Executive Officer. From a humble one-man-show operation to a muti-million enterprise, ActionCOACH continues to blaze the trail and serves as the business coaching industry’s most innovative company.

World Abundance Through Business Re-Education.

At ActionCOACH®, everyone is passionate about what they do, and while coaching does improve the bottom line, they know that it also changes lives and communities especially one business at a time. These are standards and qualities which every member of the team embodies, and the company is proud of the culture it has been able to create. When coaches go out into the world to work with business owners, they take these mantras for life and success with them, and that is a large part of what makes the company—and business owners—stand out in the jungles of the business world.

Brad paved the first stones of ActionCOACH in Australia. He initiated the Business Coaching category and continue to revolutionize the industry providing new content and new programs. Whereas, at global level, the company has goals to have “a coach in every business” and to spread ’abundance through re-education’ globally.

“We change lives for the better. We help businesses succeed, but most of all we help everyone that our organization touches reach their full potential and achieve their dreams,” quotes Brad.

The Chief Executive Officer, Brad Sugars states that one of the primary challenges of moving into new markets is the cultural shift. He also advice that one ensure have an understanding of the market, its needs and cultural norms if he or she is going to have a successful franchise experience globally. ActionCOACH has this down to a science, but it always recommends other business owners who are looking to franchise do as much research as possible before entering a new market.

Moreover, with an intent of exemplifying future endeavors of ActionCOACH, Brad quotes, “Expansion is one of our key objectives over the next few years. We plan to be in dozens more countries by 2020.”

CIO LOOK admire and appreciates the contribution made by such organization in ever-evolving business sectors. And, feels pride to feature ActionCOACH in its special edition, “World’s Best Franchise Opportunities To Buy and Own In 2019”.

Below is the story behind the inception of ActionCOACH®: Since 1993, ActionCOACH® has served thousands of businesses and their owners around the world and in every industry imaginable. It specializes in showing business owners on how to find more time, create better teams within their companies and more money on their bottom-line. Its approach utilizes fundamental business principles that can be applied to any business in any industry. As the company’s approach works with every industry, ActionCOACH® has been able to expand into more than +70 countries. He proudly states that the company has coached more clients, won more awards, gained more recognition and produced more profits than any other coaching company in the world.

ActionCOACH has a lot of offerings designed to appeal to a wide swath of its target audience including: executive coaching, group coaching, one-to-one coaching, workshops, webinars, and seminars.

An Impeccable Leader Brad Sugars started ActionCOACH® in Brisbane, Australia in 1993. He came from humble beginnings but has built a life and a business that many would cite as the very definition of success. Sugars, a self-made multimillionaire, is the founder of the global business coaching franchise ActionCOACH®, an international business speaker, author, and entrepreneur.

Sugars has written 17 business books, the “Instant Success” series, which were originally self-published. In 2006, when McGraw Hill bought the international publishing rights to the series, it was the largest multibusiness book deal involving a single author. His latest bestseller, “Pulling Profits Out of a Hat” was published in April of 2019. His ActionCOACH® team works with tens of thousands of business owners in more than 70 countries with his simple yet powerful business growth techniques every day.

It also offers its Product Ladder, which includes ActionCLUB, Assessments Online, SeminarCLUB, Business Valuation, BusinessRICH, GrowthCLUB, BookCLUB, and ProfitCLUB.

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Brad Sugars

Founder & Chief Executive Officer

ActionCOACH

®

Assisting Businesses to Strive and Thrive in Markets 17

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John Giglio President

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Freedom Boat Club A Neat Boat Club To Sail

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any people mistakenly confuse a boat club with other recreational boating enterprises and don’t understand the difference between a club, rental operator, a new or used boat dealership, fractional ownership, or even the newer peer-to-peer organizations. Each offers a great service to boaters, but it has its unique focus and distinctions, along with advantages and benefits. Boat clubs are designed for folks who want to access a versatile fleet of boats regularly at an affordable cost of entry. While clubs, in general, may differ in their membership structure. Freedom to the boat is at the very core of the Freedom Boat Club! FBC members have unlimited access to the club fleet, but do not own them and never incur any service or storage fees.

While most boat clubs are either regionally-based or smaller ‘mom and pop’ locations, Freedom Boat Club has 2,000+ late model boats from coast to coast, with 200+ franchise and corporate club locations throughout the United States and Canada.

Members who join FBC on a year-round basis enjoy reciprocal access and can boat anywhere it is located. This is one of the most valued features of membership in the Freedom Boat Club. Today, the company welcomes and embraces a broad mix of members to its ranks, from first-time boaters and newbies to seasoned salts and former boat owners, from young families to active retired. Freedom Boat Club is also actively engaged in developing new and diverse markets. Anyone who loves the water and water-related activities is embraced as a member of the Freedom Boat Club!

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monthly dues.

Freedom Boat Club provides free, unlimited USCGapproved training to ensure a safe and fun experience while boating. Ÿ Members are free to reserve a boat (by calling, emailing, or online through the Freedom Boat Club website or app). Membership also includes reciprocal access to our 200+ locations!

Ÿ

A membership-based boat club that provides a hasslefree recreational boating experience for its members.

Members are also welcomed to join member-only social events, participate in the company led charitable projects, and take advantage of special offers with partnering businesses within their local community.

Freedom Boat Club provides free a mix of both on-water and classroom boat training for every new member, taught on a 1:1 basis by Coast Guard licensed instructors. The instructors know the local waterways and are well trained to assist newcomers to boating as well as seasoned skippers alike.

Below is its story,

Identifying and solving the unique needs of each franchise location. The boating landscape differs from market to market – what works in Boston may not work in San Diego.

While the fundamentals of the business are universal, we need to be able to adapt to market needs. The franchise community will continue to be a large part of the growth of the Freedom Boat Club. The success achieved at the local level fuels our growth worldwide as we remain a leader in the boat club space.

As the organization began its initial growth throughout the 2000s, Freedom Boat Club was sold to an investment group. Over time, it became evident that the best leadership for this type of business model would require active engagement at the helm. John Giglio and Robert Daly had both been working for the investment operator and negotiated to buy the company in 2011. Mr. Giglio bought Mr. Daly out in 2012 and became the sole President.

Under Mr. Giglio’s leadership, coupled with a committed group of entrepreneurial-driven franchise owners, Freedom Boat Club is thriving. Today, 20,000+ boaters call Freedom Boat Club “home,” with over 200+ locations in 31 states, Canada, and France with franchise operations situated coast-to-coast, and growing each month.

Continue to identify strong franchise operators to expand the footprint of the Freedom Boat Club worldwide while continuing to grow existing locations (number of boats) to get more people on the water. While the original mission has fundamentally remained the same, the composition and scope of the company is continually expanding.

While the company celebrates 30 years of business in 2019, the last 3 years have defined our journey. In that time, we’ve doubled our location count (now at 200 Freedom Boat Club locations), grown our footprint overseas, and merged into the Brunswick Corporation. The journey forward will continue as it has – fast-paced and actionpacked.

Testimonials“Always have a wonderful experience! The entire crew is always top-notch. Ready with a helping hand, a warm smile, and helpful information about places to boat to.

Joining the boat club was one of our better decisions.....”

— Brian Henney, Cape Haze, FL

Freedom Boat Club simplifies the boating lifestyle by eliminating the inconveniences of boating and leaving the fun of the open waters for its members. The process is simple:

“My Initial concern with joining Freedom Boat Club was that I would not like the condition of the boats (not being kept up). I couldn't be more wrong. Maintenance has never been an issue while boating with the club. I have never had a boat break down.....”

— Captain Ron Danko, Chicago, IL

Freedom Boat Club buys and maintains (repair, clean, insure, store, etc.) a fleet of boats. Ÿ A member joins the club with a one-time entry fee and

Ÿ

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Editor’s Perspective

INTRIGUING

5

Recognize Your Employees Efforts Every employee works for almost 1/3rd of the day time in achieving company’s objective. Employees work for hours and get paid as well for their labour. But isn’t it would be great if the top performing employees get immediate recognition from their supervisor. Study shows that, when managers provide appreciation/bonus/incentives to the top performing employees, it does not only create a special bond amongst the employees and the management but also increases the probability of longer association of employees with the company. Doing such things also boost up employees confidence and morale towards work that ultimately benefits the company at large.

Spread your Values through Interactive Sessions Many people love gaming. There are people who are almost mad about gaming and can do whatever it takes to excel in this form of fun activity. But it is not easy to excel in gaming, gamers have to first understand all the nitty-gritty associated with their favourite game including rules, different stages, rewards, difficulty levels, bonanza price amongst others.

After taking cognizance of such things and practising religiously; a gamer really transform into an expert. On contrary to this, when it comes to employees in any

TO NURTURE A

ROBUST BONDING WITH EMPLOYEES

E

mployees, management, and the customers are the three most vital and integral part of every business operation. Often every company focuses heavily on the third aspect i.e. the customers, justifiably correct as well as it is the ultimate source of revenue generation through which a company runs and flourish. But it is also equally important to focus on the first aspect with equal force - that is the employees- which create the value for the organization. Companies hire people, train them and try to retain them as long as possible, but not always an organization and especially managers do the things which increase the employee engagement with the organization.

Here we enlisted few time-tested mantras that can help any manager to improve employees’ longevity with the organization.

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organization, performance and ethical behaviour decides their future in the organization. Unfortunately, when things do not go well, managers left with no option but to take some strict action against the employee which many times create strain in the relationship.

To avoid such things, it is must to brief about company’s policies, business objectives and values in advance so that each employee exactly knows what transformation he/she needs to does in order to sync with the company’s culture.

Now it is also important to preach such things by taking seminar/induction and other, so that new hires can understands the importance of it. Without face-to-face interaction, transferring the core value is almost impossible.

Therefore, it would be great to schedule brief meetings/seminars/informal interactive sessions which can keep the employees in sync with the company’s core culture and assist them to work on their weak areas. Doing such thing always avoid a confronting situation at workplace and ultimately strengthen bond between employees and management.

Take Interest in Your Employees What a particular employee likes? Where he/she graduated from? Who are its family members? What fun activity he/she likes in leisure time? What annoys a particular employee at workplace? Answers to such things can only be found in the minds of an employee’s close ones. If as a manager, you take an active and ethical interest in an

employee, it does not only open a friendlier pool between you and the employee but also help you understand his/her motivations, likings, dis likings and other vital things that are required to understand your employees better.

Ultimately, it assists a manager to carry out business operation by focusing on company’s objectives with ease.

This type of bonding also nurtures a working relationship that can open the channels of communication so that when your employees have a good idea, they feel free to reach you out. This way you can be the employees’ boss with keeping employees’ trust and love at the core.

Nurture an Environment based on Mutual Respect How you talk to your employees? How you behave with them? How seriously you resolve their grievances? How much space are you providing them to grow into their career? These are some of the hard-hitting questions that every manager has to take seriously. No matter how competent a manager is, if you won’t create an atmosphere of mutual respect, chances of losing your grip on the team remain high. Moreover, if managers find themselves pounding on the desk and engaging in intimidation tactics, good chances are there that they can lose respect among their employees. But if the managers create a positive workplace environment based on shared respect, then it will only lead towards growing your authority that too with affectionate bonding with the employees.

Discipline is ‘Must’ Being friendly is a good thing. It resolves many problems.

In-fact, sometimes it solves the problem before it arises and thus every manager should have this quality to create a bond. But sometimes your friendly demeanour at workplace gets exploited by some employees. Occasionally, some employees can’t separate the friendly boss from the friend and switch gears frequently between work-fun mode. If you find an employee that is becoming overly familiar, joking, or disrespecting someone, this is right time to show your authority and keep the work-place discipline under control.

Doing this can help maintaining discipline without even offending someone.

Although, the list is endless but these techniques surely do wonders for managers and organizations if followed consistently and stringently and help them achieve the desired goal of employee retention for long.

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e d s i a s J Electroly Highly Recommended Hair Removal Specialist

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Changing lives one hair at a time.

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Jade Electrolysis

Jenifer Desloges Founder & CEO

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T

hroughout the centuries, alternative medicine has been effective in curing many diseases and also to aid the healing process of the body.

Electrolysis is one such growing trend. It is a method of removing an individual's hairs from the face or body.

Today's medical electrolysis devices destroy the growth center of the hair with chemical or heat energy.

Accomplishing permanent hair removal with the assistance of surgical microscopes and extensive training, Jade Electrolysis was born. The company has developed the processes and technology to end the torment of unwanted hair. Jade's Founder and CEOJennifer Desloges, has been in electrolysis private practice for over 30 years. Getting rid of people's unwanted hair, permanently, is the company's commitment, promise, guarantee, passion, competitive advantage, and competitive barrier.

There are currently 11 locations, with plans to grow to 20 locations within the next three years using their franchising model. To accommodate this expansion, the company has amped up its training program from two classes a year to four classes a year. It has converted three corporate locations to franchise locations in the previous 18 months. This conversion model is of utmost importance moving into 2020, with plans to convert the four remaining corporate locations to franchisees.

Leaving only the head office in Richmond as their standalone corporate location. This positions the administration team to focus on growing and operating more franchise locations.

New Service with Excellent Results Electrolysis was invented in 1869 and is the only FDA approved method for permanent hair removal. Many people who have unwanted hair have tried some or all of the temporary removal methods including waxing, shaving, and laser which often lead to skin irritation, ingrown hair, scarring and always, the return of the problem hair. Consumers are frustrated with constant appointments, false promises, expensive treatments, and negative effects. They are seeking a better way, and they find it at Jade Electrolysis. Jade is also excited to offer a new service to its clients seeking to sculpt areas resistant to diet, and exercise, truSculpt® 3D offers excellent results in just one treatment without any downtime or side effects. truSculpt® 3D utilizes a controlled, monopolar radiofrequency (RF) technology to deliver targeted, uniform heating of the subcutaneous adipose tissue to achieve the highest clinical efficacy in the shortest possible treatment time.

Focusing on three specific characteristics – dimension, definition, and depth – truSculpt® 3D offers an optimized and customizable approach to body sculpting for most size areas, large or small.

Renewed Passion for Life Jade Electrolysis is a family-owned and operated business with its roots starting in British Columbia.

Jade looks at everyone involved (staff, franchises, administration, and the customer) with the day-to-day as someone who deserves respect and assistance. The companyis not only in the business of removing hair but have recently added new services, fat reduction, and microneedling. Changing the mindset of the clients, giving them a renewed passion for life. Its mission is to end the torment of unwanted hair and leave people feeling thrilled.

Biggest Market Advantage The advocates of the Jade brand know there is no other way to permanently remove their unwanted hair. They know this because they have tried every option available in the market. Jade's customers relate to the brand on a very personal level, while in the clinic, they feel respected, taken care of, and safe. In their minds, the company isn't just removing their unwanted hair but giving a renewed confidence. Through this visceral connection, trust is built, and these customers become

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the company's biggest market advantage for its growing brand. It has set the standard in the beauty industry for how electrolysis should be performed. The company creates an efficient permanent result through rigorous training and state of the art technology. It also educates the client on what to look for in a hair removal clinic and the warning signs to be aware of through their journey.

Experiences Shaping Journey of the Company In 2013, the College of Physicians, and Surgeons of British Colombia tried to prevent Jade from using local anesthetic in its procedure to freeze the client. When college wanted to prevent a legal battle they choose to sit down with the company on Dec 2, 2013, and negotiated a truce. From that day forward the company has hired Registered Nurses to administer the anesthetic. Allowing the company to still provide this service to its clients.

The training structure needed to be revamped over the years as the company realized not every student was capable of performing at the level Jade expected.

Introduction of a camera system in the microscope gave the trainers a deeper perspective, allowing them to see as if they were performing the treatment. This enabled a clear development of the student and guide to how the training was to be individualized.

market advantage possible. Jade Electrolysis saw its most profitable growth in 2018. The business grew 25% with sales totaling nearly $1.4 million and net profit over $625 Thousand. So far, in 2019 is seeing another substantial growth in sales upwards of 20% over last year.

High Quality Practitioners

Jade's Origin Story began like many of its clients today, with a hair problem. When the CEO Jenifer Desloges was 19 years old, she started developing a male-type beard and body hair. She was depressed and wasn't even sure she was truly a girl. Electrolysis saved her, and she wanted to do the same for the other people.

What started as Jennifer's curse became her blessing.

In 2010, after working 12-14 hours days for 20 years, Jennifer decided she needed to do something to make sure what she knows about Electrolysis gets passed on.

That day the idea of franchising electrolysis was born.

The timing was perfect, consumers were becoming more educated about hair removal. The fad of laser hair removal was passing but with it brought an awareness, no longer did people feel ashamed about having unwanted hair. Jade Electrolysis hopes that one day the company will be known as the COKE, NIKE, APPLE, of the hair removal industry.

A Professional Electrologist

Lead generation is a constant battle, Jade is working with a marketing company to get the brand in front of more eyes and has the opportunity to grow the business. On a potential franchisee challenge, the technicality within its brand can be intimidating. But the company's training program produces high-quality practitioners. The company equates this to the franchisee's leap of faith, believing in the system and Jade's proven success. Jade's mission is to end the torment of unwanted hair and leave people thrilled. The company has found a niche in the franchise world. No one else in the personal service industry is able to permanently remove hair.

Sales so Far Marketing is a never-ending and evolving endeavor. As a company, it strives to find the best areas to allocate the marketing dollars giving its franchises the best

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Gina Rivera

Founder & President

A Great Service Combined with a TerriďŹ c Concept

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Phenix Salon Suites

S

alon professionals are enthusiastically embracing the salon suite concept, as it empowers them to control their hours and keep more of their earnings for themselves. Various franchise owners say that one of the most rewarding parts of their business is allowing others to be their own boss and run their business how they like/ prefer.

Salon professionals share their enthusiasm with their friends in the industry which means one can enjoy lower than expected turnover and a high occupancy rate.

Imagine, you and your stylist are in a private suite. You don’t have to listen to everyone’s life story in an open-floor salon, and you share yours without everyone else hearing it. Free from the chatter and callous gossip, you can truly experience the ambiance of an exclusive spa. Phenix Salon Suites is one such hottest concepts in franchising and is attracting various people from all walks of life. At the core, the company provides the opportunity for Salon Professionals to own the credibility of their business at a fraction of the cost of opening a full-scale salon.

Staying at the Forefront Staying at the Forefront means understanding the artistic and technical trends for beauty as well as the business climate. As the Founder of Phenix Salon Suites, and a hairstylist Gina Rivera’s family has been in the beauty industry since 1929. She currently

has over 25 hairstylists and barbers in her family. She grew up sweeping hair from the floors of her parent’s salon. This is why Gina developed a deep passion for the industry. She began styling hair when she was very young and attended beauty school at the age of 17. Gina loved both the business side and the artistic side of the industry. Through a variety of experiences, Gina realized how important it was to be able to work for yourself in your own salon. She was aware that many Salon Professionals lacked the financial resources to be able to open a business on their own. Her focus was to develop a concept that would support Salon Professionals with realizing their goal of business ownership.

In 2012, the economy took a hit.

Phenix Salon Suite had just started to expand, it was a time that Gina had to challenge herself to face her fears and develop new strategies for taking the company to the next level. During the recession, she continued focused on her goals of expansion and development. She identified items where the team could reduce spending while still growing the company. Gina had to be very creative in terms of marketing and allocating resources wisely. It required her to get past many fears involving strategic risks. Gina became more determined than ever that she could push herself, and the company, through adversity. Eventually, the economy bounced back, and her approach paid off.

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Corporate Store Development Phenix Salon Suites’ current focus includes corporate store development, meaning building and operating stores at the corporate level in addition to franchise-owned locations. The company’s real estate development, site selection process, and support functions that it has in place are best in class which is evident by the fact that it has not closed a single location.

Less than 1% of all franchisees have experience in the beauty industry. Phenix Salon is an employee light model with limited moving parts. It’s the opportunity to grow in a stable business that requires low on-site management.

It’s also the chance to participate in a revolution that’s occurring in this business sector and changing the way the beauty operators have traditionally conducted business.

Strong and Expanded Services The plan for expansion includes continuing to provide strong and expanded services to both Salon Professionals and Franchise owners. Providing impeccable service and a great culture sets the stage for the company to retain its current franchise owners as well as to assist them with expansion.

Phenix Salon Suites is also working on international expansion plans.

Further, it allows the company to attract and secure the business of new franchise owners. The Salon Suites has currently identified several international markets where it plans to establish a footprint. Further, each franchise | November2019 |

owner is provided a 31-point marketing plan that is focused on engaging and attracting Salon Professionals continuously, which contributes to long term success.

next level. As the company expands its foothold in the marketplace, it attracts a more sophisticated clientele which allows it to build the brand at an accelerated pace.

Hair and Beauty Industry Leader

Products Offered by Phenix Salon

Gina Rivera is a well-known icon in the world of beauty. Rivera skyrocketed to success when the company she founded, Phenix Salon Suites, became the fastest-growing salon suite company in the beauty industry and the only one to ever be named to Entrepreneur Magazine’s Top 500 Franchise List.

This success lead Rivera to be featured on the Emmy Award-winning show UNDERCOVER BOSS. After receiving one of the highest Nielsen ratings ever for an episode, she was propelled into the limelight and generated a tremendous fan base inside and outside of the beauty world both domestically and internationally. At the core of her success, Rivera is a hairstylist and an artist. Her family has an 85 year legacy in this industry that includes 25 Salon Professionals working primarily as hairstylists and barbers. Before she was the President of a successful multi-national company, she was a hairdresser who began her career as a little girl sweeping hair from the floor of her parent’s salons. She is now a recognized force in the industry and a household name in beauty.

Franchising has helped Phenix Salon Suites to expand its footprint nationwide. In addition, the company is now getting focus internationally.

Franchising has also been key when in terms of brand recognition and expansion. This is relevant as it relates to obtaining stylist who seeks us out Phenix Salon Suites provides a vast array of services for Salon Professionals. The company’s Salon Professionals are composed of a hairstylist, barbers, aestheticians, manicurists, massage therapist, professional make-up-artist, tattoo artist, brow and lash artist and more. This allows them to operate independently. Additionally, they may set their business hours; select their products to sell and use; and decorate their private suite to their liking. The company also provides support through an on-site receptionist who greets guests and assists with maintaining a professional and clean environment.

Besides, the company offers several educational opportunities free of cost or at a minimal amount to its Salon Professionals.

An Opportunity of Living the American Dream Phenix Salon Suite understands that they are providing an opportunity for Salon Professionals to realize the American dream of owning their businesses. This extends to its franchise partners as well. It’s exciting to assist people with building their net worth and witness them to realize their success.

The company has experienced rapid growth. The suite concept has been extremely well received in the industry and has changed the face of how Salon Professionals do business. Great service combined with, a terrific concept has allowed Phenix Salon Suites, to grow at a rate of more than 20% consistently on an annual basis. The Phenix Salon Suite model is very unique. This is evident, considering the company continued to grow at a consistent rate even during times when the economy was experiencing a recession.

Multi-unit Prospects Across the Globe The Phenix team provides expert assistance with site location; hands-on support with construction and site development; and a market analysis designed to assist with setting suite rates. Its expansive services also include marketing support on the social media front, a template website to accommodate internet presence, and a library of collateral marketing materials that may be utilized for promotional campaigns. The company is developing a great focus on marketing to large multi-unit prospects in key countries across the globe. This is paying off, and the company is building relationships with large multiunit franchisees which will have a significant impact on moving its international expansion plans to the

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Exceed the

Salon Professionals Expectations 35

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Jordan Meinster Founder & President

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PickUp USA Fitness

PickUp USA

FITNESS Unparalleled Gym Experience to the Customers

T

he gym industry is a continuously growing portion of the US economy. Economically, the health club industry has proven to be recession-proof, averaging an 8% annual growth rate since the early 1990s across all health clubs and gyms. Across the United States, the percentage of people visiting health clubs and gyms have also doubled over the past 20 years. Data from International Health, Racquet & Sportsclub Association (IHRSA) shows that 60.9 million Americans belong to at least one fitness club nationwide. As work-out centers are rapidly growing in terms of business, it’s the business owners, who are investing and purchasing fitness franchises, that offer low-cost membership as well as convenient hours.

Surprisingly fitness franchise is a popular business venture along with basketball, which is a popular sport, with over 23 million participants nationwide each year. More than 30 million people across the United States of America have played basketball during the last 12 months (data from Statista).

Delivering world-class service to the customers, and strong economic returns for the club owners PickUp USA Fitness are one such basketball-focused fitness clubs. The fitness club offers group and private basketball training, weight and cardio rooms, and its main featurePickUp basketball referees.

Initial Development Concept The development process that brought PickUp USA Fitness from an initial concept to where it is now has been a challenging yet valuable journey. The company has learned countless lessons through the tough road of trial and error as to how to best meet its customer’s needs & thrive as an independent gym.

Name an obstacle and the company probably overcome it. From site location to construction, to scheduling, to staffing, to training, to sales; the fitness gym has encountered the whole gamut to challenges and can now confidently implement its tried & true system to fitness entrepreneurs looking to avoid those same pitfalls. Most importantly, PickUp has learned from the customers and always structured its services based on what the consumers are demanding. After seven years of operating experience, the company has a business model in place that has been crafted through experience and adapting to consumer preferences.

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Full-Service Fitness Club

World-Class Services Currently, the company is less than four years old as a franchisor and can now boast sites in 4 states with additional sites pending in 3 other states. For the company, sky is the limit mostly because basketball is a truly global sport. The company envisions itself to be a nationwide brand that will be operating in all 50 states and possibly beyond. The focus of the company is on delivering strong unit-level economics at each franchise location and continuing to refine the model to ensure PickUp USA Fitness world-class service to the customers and strong economic returns for the club owners.

“Fitness, PickUp USA

A Better Way to Play

“

PickUp USA Fitness provides a fun yet challenging basketball boot-camps and results-oriented private training sessions for their athletes to learn and develop their skills to achieve their goals. Another key differentiator is it’s organized and officiated PickUp Games. PickUp has the opportunity to play in daily competitive PickUp Games that retains all of the fun aspects of pickup basketball yet cuts out all of the hassles. The fitness franchise combines these basketball services with full weight/cardio rooms, and deliver a true full-service club to its members.

Offering Various Facilities What set PickUp apart is its unique basketballfocused offerings. PickUp Fitness is the first and only basketball-focused fitness club concept operating in the United States. The fitness franchise offer traditional amenities like weight and cardio rooms for the 60 million people nationwide who are gym members. The demographics for its clubs’ customers are amazingly diverse with services for men, women, and children as young as 5 years old; and skills levels from beginners to experts.

Friendly and Genuine Professional Successful franchise owners are typically successful leaders. Excellent communication skills are a quality that many successful business owners, not just franchise owners share. And, when it comes to Franchise owners, you will be managing and running the franchise location. This means you need to have financial knowledge if you’re considering becoming a franchise owner. After working close to a decade in financial services, Jordan Meinster, Founder and President launched PickUp USA Fitness in 2011 and began the franchising concept in 2016.

Combining basketball-focused services for the 30 million people nationwide that participate in the sport, franchisees have a tremendous opportunity to build a great business in their neighborhood. To run the fitness club PickUp USA Fitness has operated Plug-and-play model so that there is no guesswork involved. The franchise club also has minimal inventory management with simple processes for ease of operating. Bottom line- A polished operating system allowing you to have fun, interact with customers, and grow your business.

Jordan played PickUp basketball his entire life, and always envisioned a gym that would improve the basketball experience for the millions of players across the country. There are currently PickUp USAs operating across the country, including multiple locations owned by NBA athletes. Jordan aims to deliver "A Better Way to Play" to communities across the country and to drive strong financial returns for PickUp USA Fitness franchise owners.

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SNAP FITNESS UK T High-quality Equipment With World-class Support

he Fitness Franchise Opportunity is a growing industry and one of the fastest-growing businesses in the US health industry. As work-out centers are rapidly growing businesses, business owners are investing and purchasing fitness franchises that offer low-cost membership as well as convenient hours. Snap Fitness UK is one such franchise trying to break the franchise norms. Founded in 2003, Snap Fitness provides entrepreneurs an exciting business opportunity with turnkey systems, financing options with low investments, and worldclass support. It is the world’s fastest-growing franchisor of compact, state-of-the-art 24/7 fitness centers worldwide. In the UK, it has the vision to become the most successful fitness franchise, with highly profitable franchisees and some of the best looking gyms going around.

An Edge Over Competitors

Snap Fitness UK works closely with the global team to communicate the local needs and environment that it operates in and the team allows them to develop need products and services specifically for the market that it operates in, giving the center an edge over its franchise competitors who are traditionally more ridged. Its marketing plans include lead generation assistance, comprehensive marketing assistance, quarterly campaign strategy, website and creative assets and 1:1 marketing support. Snap Fitness UK feels lucky to have a great deal of local control over the development of the brand locally compared to globally.

Fitness Goals Everything from the ground up is built to better support those with ambitions of building a network of Snap Fitness UK clubs

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Snap Fitness UK

Isaac Buchanan CEO

“Success is challenging the norms.

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within their region. The UK Head Office was opened in 2014 with a very simple model in mind to roll out all over the UK. It designed a flexible investment model based around modular club design that allows them to tackle location differences from a practical perspective whilst keeping in with the Snap Fitness ethos. Its fitness centers feature 24/7 access, cardio and strengthtraining equipment that set industry standards, valueadd services not available at comparable fitness clubs and a safe, secure environment.

continues to increase, the more successful the brand becomes. Regular meetings and making time to focus on bringing the network up to speed is critical.

Innovative Results Over the last 15 years, Snap Fitness has proven that innovation is the key to brand agility. Staying ahead of the latest trends in the fitness industry has given Snap Fitness the ability to constantly evolve its brand to provide the most rewarding fitness experience in the world. They have been able to combine its unique offer of convenient fitness with deliverable results to each of its members. Its progressive, member-friendly policies include the elimination of contracts, the ability to freeze gym memberships for up to three months annually and freedom to use any Snap Fitness club worldwide.

Embracing Change by Utilizing Technology Snap Fitness has always been at the forefront of utilizing emerging fitness technology to increase the convenience and accountability that members need to achieve their goals. All clubs offer MyZone effort tracking technology to provide better workouts for all levels, they also offer virtual classes (as well as live) from Fitness on Demand to give members more convenience and enable members to get a great class workout in even in the late or super early hours.

Overall Analysis

The future of franchising relies on having both the franchisors and franchisees incentives aligned in every possible way, to ensure that everyone moves towards the same goals. Embracing change and utilizing the ever-growing list of technology to continue to streamline franchise operations and remain lean.

With over 2,000 clubs in 18 different countries, Snap Fitness is the world’s premier 24/7 fitness franchise.

Snap Fitness is a global leader in the competitive fitness market, and it wants to set up franchisees for success.

This is done by reviewing the number of competing businesses, population size, target market size, and determining if entering an existing competitive market is an advantageous proposal.

Endless Stream of Opportunities

A Leader to Watch

Franchising allows Snap Fitness to reach small communities across the UK and Ireland that may not have been on its radar prior. The local knowledge of these communities provided by its franchisees gives them an endless stream of new opportunities. This also means it can help to improve the standard of fitness clubs in these communities that have historically been underserved. An ideal franchise opportunity will have good visibility to both vehicle and foot traffic from all angles and vantage points.

Isaac Buchanan is the CEO of Snap Fitness UK and Ireland. In a highly competitive and challenging market, Isaac leads from the front, taking the industry head-on and working towards the vision of making Snap Fitness the most successful franchise in the UK and Ireland.

Isaac started with Snap Fitness in 2013 as a franchisee of a club in regional Australia, and having completed his Masters in Business Administration specializing in Entrepreneurial Management in 2016, he is no stranger to the world of franchising and business. Having worked as both as franchisee and franchisor in two different industries, what makes Isaac unique is that he can wear both hats. While others can put themselves in the franchisee’s shoes, Isaac walks in those shoes daily and truly understands both sides of the businesses.

Challenging Factors Communication is always the greatest challenge in franchising. Snap’s internal team works at such a pace it’s a challenge to keep the network abreast of all the changes and get buy-in each stage. This factor

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Editor’s Pick

The

Impressive of

Impact

Organic Networking T

he main reason for the invention of website, Internet and technology devices that provides the platform for software to run and connect with each other is mainly to make networking of services, products and people possible. Technology leaders such as Cisco, Arista and Apple are dedicating their resources to provide various business enterprises and the masses the ability to communicate their values through technology mediums called as Networking.

The works and provisions of these organizations are very outstanding, and are believed to last for ages. This is because the growth of technology is not going out of style so soon, but rather it is believed to continue into the future.

Technology networking strategies is good, but to make it more eective there is the incessant need to incorporate organic strategies.

You may be asking what I mean by Organic Networking or Strategies. The organization that will survive in the market in the near future, considering the increasing rate of competition are the ones who take the necessary steps, to develop more human connection for their business, more than they do for machines such as provided by AI. The Factors to Consider for an Eective Organic Networking: Even as our age is encouraging more of technology strategies, if we must survive the future of it all, then we must connect more people, than we do for machines. As an

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innovative networking solution provider, it is going to pay more, when you include human intelligence and physicality in your networking strategies over machines.

Imagine a day that the machines are going to have a serious breakdown, and the owner organization do not have the capable persons to figure out the cause of the breakdown and possibly provide a feasible solution? What will be the fate of the organization? This means that, there will be a great loss of value and possibly a strike off the industry. I know you would never want that to happen. So, plan from now, to never pay for the loss in the future.

Balance Your People to machine Deployment: Social Medias are for networking, Newspapers and various Medias are also for networking, but there are people behind the arc of this innovation. The more you incorporate AI and machine learning strategies, always remember the need for Control Engineers and those are human beings.

The most successful organizations identify the major importance of

people networking and how best to utilize human intelligence in their business quest.

For example; if you write an article and share it on a website, who do you expect to read your article; human beings or machines? It is obvious that the organic networking aspect of computing will never go out of style; else, there will be a day in the future that digital connection and values will be measured on the number of bots that read your articles and/or that paid for your services. So, remember to balance the rate of your people to machine deployment, by acknowledging the need of human networking over technology networking.

The Need for Organic Sense in Networking and the Future: Technology is the miracle of our age, Artificial Intelligence is a major molding factor of this development, IoT is the liberator from machine isolation by providing the platform to interconnect millions of them over the virtual platforms, but humans make these things possible.

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Networking is an innovative concept with high profile technology terms. If one does not implore deep interest and concentration while exploring this realm, there may be a serious distortion of original motive of indulgence, and this can lead to serious breakdown of enterprise infrastructure. Sometimes, it maybe direct and other times, it will be indirect, but in all, it will always have an impact. The future of technology is very bright, and that is mainly dependent on how available we make the resources to help manage what we have today in the near future. For this to be possible, the networking solution providers must incorporate more of organic sense in their solutions and industry advancements.

Technology will advance, more machines will be connected, devices will be programmed to run independently, but in all these things, the humans in the network will still rule the universe. The more organic you make your networking strategies, the lesser the fear of a disastrous future for your organization.

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