Sandeep Sethi: Nurturing Exponential Business Objectives

Behind every excelling business, there are exceptional minds indulged in its progress, ensuring that the organization’s vision and mission are accomplished. With what comes off as business prospects, from building the market presence of products to driving growth and expansion in competitive markets, all the aspects of a flourishing business are salvaged by the league of ingenious leaders.

Sandeep Sethi is among the exemplary leaders who possess solid entrepreneurial insight in driving global business growth by planning and executing strategic commercial and distribution plans and creating international channel expansion plans for development.

Sandeep Sethi is known for managing multiple functions with proven success in establishing annual product line revenue and gross margin plans, meeting revenue & gross margin objectives, and managing product life cycles to achieve organizational country objectives. He holds a significant track record of success in turning around emerging markets, including India & Africa, with a distinguished record of growth in the International Channels across Southeast Asia & Africa.

CIOLook had the privilege to interview Sandeep, in which he disclosed his dynamic principles for a prosperous business.

Below are the highlights of the interview:

Brief our audience about your journey as a business leader until your current position at Interactive Printer Solutions (IPS). What challenges have you had to overcome to reach where you are today?

I had a very humble beginning at IPS when I joined as a Customer Service Manager in 1999. I had little experience backing me up, but I had a huge passion and a “never say die” attitude to grow Over the years, I managed several roles, from Marketing Head to Sales Director to Global Channel Director, before I became the Managing Director & Partner in IPS business in 2019.

With the arising competition in the industry, there was an increased emphasis on providing Value add to the products & services, increased customization along with high-quality immaculate prints. Not just designs but the brands wanted quick turnarounds leading to increased cost of fulfillment.

We wanted to be a company that is the most effective in the industry, so I believe streamlining workflows, managing every changing consumable environment with the latest technologies, working on increasing productivity, and enhancing customer experience were some of the challenges that we faced in our early stages.

Today challenges heading the division are different and is more got to do with inspiring & developing the team, leading change & stay ahead of the curve.

Tell us something more about IPS and its mission and vision.

IPS is a 40+-year-old company & one of the top leading consumables manufacturers in the region. Our headquarters is based in Jebel Ali Free Zone in Dubai, UAE, and we have been serving the Middle East & African market for over

40 years now

We’re a customer-centric company, and going above and beyond for them is our spirit. Our mission is to strive hard to ensure that we provide our consumers with high-quality products that are sustainable & give them the bang for their buck Becoming environmentally friendly and sustainable is inextricably linked with our efforts to safeguard the future of our company & the planet itself.

The core vision here at IPS is to invest in the latest technologies and become a SINGLE SOURCE SOLUTION provider to our customers for all their consumable needs. We want to be the ONE-STOP SOLUTION provider in the industry.

Enlighten us on how you have impacted the sales and marketing niche through your expertise in the market.

As mentioned earlier, we have been working day-in-day-out with industry leaders and professionals with decades of experience and investing in research and technologies at the right time This helps us keep the complete Sales & Marketing team updated with what’s happening in the industry and where our customers are going to invest their money in the future. Our approach of being where our customers are creates a sense of security with the customers, and with our offices in 10 countries, we always stay close to our customer’s needs. This has helped us become one of the biggest suppliers across the Middle East, Africa & Southeast Asia region