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he g t ly, n i on tab nd mfor a b o ly a gly c ins. g n i n la s si rea rpri t, exp c in Su ki t is ion? Mar a S th pt rld bscri at IH o a w d su ctor n i e n sit tal a h dir r o t ren arc ibi xh ur of , rese e ma favo cock e n ci s in an he ood id H t v es f g do ip o t. Da w h u Ho ners ns o OU MAY HAVE READ recently that r ow it tu IKEA is looking into leasing home s a furniture and kitchens to customers, rather than selling them outright. With
a trial starting in 30 countries, the logic is simple: the global giant (IKEA uses
almost 1% of the world’s commercial wood supply) is in a position to do something to help the environment and — more pertinent to this article — consumers are both more transient and can less afford buying houses and equipping them from new each time they do. This is known as the circular economy. The decline of ownership is seen in other areas: the car market is fuelled by the growth of the PCP, a form of leasing in which the customer has the option to give the car back at the end of the deal, using the value in the car as a deposit for a new one. In the UK, 60% of music revenues are from subscription services. Globally, streaming remains the driver of recovering music revenues (third year of growth after 15 years of significant revenue decline) and grew by 2 4
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