MARKETING
Is VR really for cinemas? As Ollie Kilvert, director of the360view explains, it is when it’s used to get the audience through the front door
I
Words: Ollie Kilvert
N A LANDSCAPE OF competitive
Cinemas depend not only on competitive ticket prices
leisure interests, progressive exhibitors
and the right content, but also on customers having a
need to explore innovative ways to
degree of familiarity with the facilities on offer. People are
draw their paying audience members
often willing to spend more if they feel they are getting
in. Customers use their time at the
good value for their experience. For a venue to stay relevant,
cinema as a means of escapism, but
upgrading its facilities is vital — as is promotion of these
the one thing cinema owners can’t escape from is that, as
upgrades. Put another way: if you changed your hair colour,
with most sectors, there will always be competition both
but never went outside, how would anyone know? It may
between venues and leisure activities.
not be the perfect analogy, but the point stands — if you
www.cinematech.today
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Providing your customers with an online-accessible virtual tour of your site can help your cinema stand out
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16/05/2018 16:29