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Crowdsourcing: A social revolution for cinema New online marketplaces like OurScreen are bringing dedicated film enthusiasts into new venues. CT examines the impact of crowdsourcing on the auditorium

T

ODAY,

COMPETING

LEISURE

interests all vie to keep cinemagoers from your door, so how do cinemas create value in quieter times? How can

they

capitalise

on

flexible

programming — and where do you

uncover a rich seam of motivated film fans? One answer is to explore services like ourscreen.com in the UK or tugg. com in the US. These online marketplaces act as a melange of film club, internet dating site and crowdsourcing hub that unite the trinity of film, cinema and audience. Delivering specific titles to specific audiences is a model in which everyone wins — customers watch a film they are genuinely keen to see, the cinema is guaranteed an audience, often in a quieter scheduling slot and, for smaller distributors and indie filmmakers, the model allows big screen

presentation

of

classics

and

arthouse

films

from a wide variety of genres. Advantages for cinemas are clear — commitment to a

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Profile for Cinema Technology

Cinema Technology June 2018  

Is the cinema landscape changing fundamentally? Consolidation of the big Studios, consolidation of major exhibitors, the impact of LED scree...

Cinema Technology June 2018  

Is the cinema landscape changing fundamentally? Consolidation of the big Studios, consolidation of major exhibitors, the impact of LED scree...