ON
DEMAND
Crowdsourcing: A social revolution for cinema New online marketplaces like OurScreen are bringing dedicated film enthusiasts into new venues. CT examines the impact of crowdsourcing on the auditorium
T
ODAY,
COMPETING
LEISURE
interests all vie to keep cinemagoers from your door, so how do cinemas create value in quieter times? How can
they
capitalise
on
flexible
programming — and where do you
uncover a rich seam of motivated film fans? One answer is to explore services like ourscreen.com in the UK or tugg. com in the US. These online marketplaces act as a melange of film club, internet dating site and crowdsourcing hub that unite the trinity of film, cinema and audience. Delivering specific titles to specific audiences is a model in which everyone wins — customers watch a film they are genuinely keen to see, the cinema is guaranteed an audience, often in a quieter scheduling slot and, for smaller distributors and indie filmmakers, the model allows big screen
presentation
of
classics
and
arthouse
films
from a wide variety of genres. Advantages for cinemas are clear — commitment to a
www.cinematech.today
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