ON

DEMAND

Crowdsourcing: A social revolution for cinema New online marketplaces like OurScreen are bringing dedicated film enthusiasts into new venues. CT examines the impact of crowdsourcing on the auditorium

T

ODAY,

COMPETING

LEISURE

interests all vie to keep cinemagoers from your door, so how do cinemas create value in quieter times? How can

they

capitalise

on

flexible

programming — and where do you

uncover a rich seam of motivated film fans? One answer is to explore services like ourscreen.com in the UK or tugg. com in the US. These online marketplaces act as a melange of film club, internet dating site and crowdsourcing hub that unite the trinity of film, cinema and audience. Delivering specific titles to specific audiences is a model in which everyone wins — customers watch a film they are genuinely keen to see, the cinema is guaranteed an audience, often in a quieter scheduling slot and, for smaller distributors and indie filmmakers, the model allows big screen

presentation

of

classics

and

arthouse

films

from a wide variety of genres. Advantages for cinemas are clear — commitment to a

www.cinematech.today

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