Internship report

INTERNSHIP REPORT at designaffairs GmbH, Munich from 05.01.2015 to 09.30.2015 Coburg University of applied sciences and arts Department Design Master Program Integrated Design Processes Xinyu Xiao Matriculation Nr.00190915

INTERNSHIP REPORT | designaffairs

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CONTENT

We think outside the box.

We inspire.

We change perspectives.

--- The designaffairs team

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ACKNOWLEDGEMENT

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SUMMARY

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1. BACKGROUND INFORMATION

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Introduction

The organisation of designaffairs

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2. THE OVERALL INTERNSHIP EXPERIENCE

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3. REFLECTION ON THE INTERNSHIP

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4. CONCLUSION AND RECOMMENDATIONS

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Internship activities

The Overall Benefits I gained From the Internship

Conclusion

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Recommendations

REFERENCES

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APPENDICES

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Appendix I: Industrie 4.0 Poster Appendix II: Display Evolution

Appendix III: Sonnen Batterie Poster Appendix IV: Reference Letter

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ABBREVIATE

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IxD

Interaction Design

UI

user interface

GUI

graphical user interfaces

UX

user experience

HCI

human computer interaction

UCD

user-centered design

INTERNSHIP REPORT | designaffairs

ACKNOWLEDGEMENT

F

irst I would like to thank Alexander Peters, associate Director Interaction Innovation, to let

me have the opportunity to do the Internship in the user

environment. We experienced great things together and they have shown me a beautiful part of Germany.

experience team by designaffairs.

Furthermore I want to thank the help from Prof. Lutz

year in Munich and worked with many amazing projects.

of Coburg University of applied science and arts. He

It was really a unique experience for me to spent a half At that time I was first came to Germany just a few months and not familiar with Germany. But in the first semester of my study the Master degree in intergrated

BĂźsing and Thomas Langhanki from department design

gave me handful helps about how to organise my master study.

design process at Coburg University of applied science and arts, I have to conduct a 5 month internship. It was really a new challenge for me because of the language problem.Therefore I went through a hard time finding an internship place.I was so exciting when I was

informed that I passed through the select interview and became one of the intern in UX team.As specialist for

the design and development of the interaction between

man and machine, Alexander Peters has successfully

led many interdisciplinary user experience projects for international clients. I was lucky to join several projects during my internship period and have learned a lot.

I also appreciate all the people that worked in the office of Munich in designaffairs. With their patience

and openness they created an enjoyable working

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SUMMARY

I

am an outgoing person, my openness and

technology, science, digital art or electronic art, can

and foreign knowledge as well as cultures very quickly.

Beijing Makerspace I aroused the interests of interaction

receptiveness enable me to accept the new ideas

My personal qualifications consist in good problem solving ability, high confidence and excellent team

spirit. So I choose to study abroad and face new challenge.

In my 8-semester Bachelor's degree in Beijing, I acquired solid theoretical knowledge about Industrial

Design. The basics in design, drawing and sketching are part of my acquired expertise. In addition, I have

design especially of HCI.

HCI researches the design and use of computer

technology, focused on the interfaces between people (users) and computers. Researchers in the field of HCI

both observe the ways in which humans interact with computers and design technologies that let humans interact with computers in novel ways.1

the design-relevant computer skills: 3D modelling

Smart phones, tablets, personal computers,

and 2D graphic design skills like Photoshop, Illustrator

prevalent graphical user interfaces (GUI) of today. We

softwares like Rhino, CAD, Autodesk 3ds Max, KeyShot,

and Indesign are also well mastered. My practical commitment is demonstrated by my participation in the

URP training program and the practice as a graphic

designer at Beijing Makerspace GmbH. Due to my excellent study performance, I have received several scholarships from my bachelor's university.

Makerspace is an amazing place where people with

common interests, often in computers, machining,

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meet, socialise and collaborate. During the internship in

INTERNSHIP REPORT | designaffairs

applications, internet browsers, make use of the use these devices more and more often, according to

the research, people spend an average of 2 hours a day playing electronic devices. No matter you like it or not, it’s become

a part of our daily life. But I noticed that there are still many people have problems while dealing with digital

like to successfully apply my knowledge of Interaction Design in practical.

This is a short description of my five month internship in Munich.Since I am interested in interaction design

and especially in user experience design, the work was concentrated on the human centered design and user

interface.During my internship at designaffairs, I have worked on multiple tasks, projects and activities.

This report is dive into four chapters.The first chapter is the background information, including brief introduce

and the information about the company. In the following

chapter a description of the company and the activities is given. The third chapter is about to explain what

I did and learned during my internship period and devices. I want to help them solve the problem via better design.

Now as a student of the Master program Integrated

Design Processes with a focus on interface design at

contains my activities that have contributed to achieve a number of my stated goals. After this is a reflection

chapter describe the overall benefits I gained from the

internship. Finally I give a conclusion on the internship experience.

Coburg University of applied science and arts, I would

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INTERNSHIP REPORT | designaffairs

01

BACKGROUND INFORMATION

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1.1 INTRODUCTION

B

efore the internship I wrote down several items which I wanted to learn during this time: to understand the function and working conditions of a design agency;

to see how it is to work in a professional environment;

to experience what is like to work in an international team

to see if this kind of work is a possibility for my future career; to use my gained skills and knowledge;

to see what skills and knowledge I still need to work in a professional environment;

to learn about the organising of a research project (planning, preparation, permissions etc.) to see how a design team work together cooperate a whole project from begin to the end to learn about UX methodologies

to get experience in working in another country/with persons from another culture; to practice my German and English, to enhance my communication skills; to build a network.

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brand shaping innovative human centered

Figure 2: CMUI Lab

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1.2 THE ORGANISATION OF DESIGNAFFAIRS

Figure 1: designaffairs – the design consulting agency

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d

esignaffairs is an owner-managed, strategic

In our design consulting agency we support our

design offices in Erlangen and Shanghai. Founded

product and service idea up to the market launch

design consulting agency in Munich with further

in 1997 the UX agency employs more than 80

researchers, strategists, designers, anthropologists, engineers but also project managers. The experts in

User Research, Brand Strategy, Industrial Design, User Interface Design, Material Technology or Usability

Engineering consult clients at national as well as

international level. Their product and interface designs prove successful due to their high level of usability, user experience and the resulting market acceptance. The design consulting agencies in Munich, Erlangen and

international clients holistically – from the initial

of our industrial, interface and service designs. Our uniqueness here lies in the ability to develop holistic user experiences, in our agency owned UX methods as well as in the knowledge transfer between our individual services: Successful hardware, software and service products are the result of close cooperation between

the clients and our User Research, Industrial Design, UI Design, Usability Engineering, Software Engineering or Service Design teams. 2

Shanghai concentrate on focus industries, in order to create realizable industrial designs with innovative user

centered approaches: Automotive Design, Industry

4.0, Health Care, Building Technologies, Household Appliances and Consumer Electronics.

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PHILOSOPHY designaffairs stands for brand shaping, innovative and human centered strategies and design solutions. Create

an active, successful and at the same time sustainable

change for clients that is also born by a sense of responsibility in these times of major market changes.

Figure 2: designaffairs – the design consulting agency

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INDUSTRIAL DESIGN

develop inspiring ideas and transform them into tangible products that touch people

INDUSTRIAL DESIGN REALISATION making visions become reality USER INTERFACE DESIGN

develop high-quality visual interface designs and

COMPETENCIES Combine long-term experience with sector specific

know-how to deliver the best product and interface experiences

differentiating user experiences USABILITY ENGINEERING

create your perfectly coherent and individually designed usability package

USER INTERFACE DESIGN REALISATION

position innovative concepts as matured product experiences successfully on the market MECHANICAL ENGINEERING

make tangible products from good inventions PROJECT MANAGEMENT

adapt our project management individually to your requirements and organization BRAND STRATEGY

specialise in harmonizing brands and people, developing products that inspire.

DESIGN RESEARCH

explore innovation capabilities and offer new perspectives

INTERACTION INNOVATION

help you to define your tailored interaction vision COLOR & MATERIAL DESIGN

what is possible and what the trends are MATERIAL TECHNOLOGY

The majority of innovations are based upon new materials or manufacturing processes

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02

THE OVERALL INTERNSHIP EXPERIENCE

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2.1 WHAT I DID Worked on Usablity Engineering,

Interaction Design and Interface Design.

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• PROJECT FOR CLIENTS • MATERIAL DESIGN EVOLUTION

Animation for Material Innovative 2015

New material concepts for sustainable mobility

• SIMENS HEALTHCARE MR User Interface Concept Usability Test

CT Button Research and Illustrator

• SOLÉY

App Wireframe

• SONNENBATTERIE Sketch-Storyboard

• GLEASON

Info Architecture

• HUAWEI

SUN600 research

• BMW MINI Poster

• RESEARCH • Industrie 4.0 Poster • Emerging Technology Automobile

• Display Future Display Evolution • Energy Research • Desk Research Competitors • INTERNAL PROJECT • Designaffairs new Website • Illustration person image big seven • Tripod Photography design comparison • Cluster u. Automotive Source of Inspiration • documentation meeting room • Limesurvey Questionnaire, Onenote-HowTo • Workshop Design Jam INTERNSHIP REPORT | designaffairs

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Project for clients

SIEMENS HEALTHCARE MR​ User Interface Concept

T

his is the first project that I took part in during my internships time at designaffairs. The project

will develop the new user interface concept, Siemens healthcare MR. I was lucky to experienced three part

of the project, namely Ideation,Usability Test and Workshop CT Button.

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INTERNSHIP REPORT | designaffairs

Figure 3: the ideas as post-it’s

I

Figure 4: generating the ideas in the ideation workshop

participated the projects from phase 3 Ideation.

The result of the workshop were more than 120 ideas,

generat as much ideas as possible.During the idea

grouped into more than 10 idea clusters and rated

First I joined the idea workshop,which intends to

workshop, we created a big amount of ideas, following

“How might we …” questions which referred to high level requirements and the key insights. Afterwards, the ideas were grouped into idea clusters.

rated in accordance with their potential impact and accordingly to their short-term or long-term focus.

Some ideas have been taken out during the group discussion,other ideas were then digitalized.

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Project for clients

SIEMENS HEALTHCARE MR​ User Interface Concept

UI CONCEPT Use cases and workflows are used as basis for drafting

the UI concept (which can contain for example main views of the software, some textual explanations about the views and logical flows)

INTERACTION PATTERN Interaction patterns are a way to describe solutions to

common usability or accessibility problems in a specific context.

Figure 5

UI SNIPPET While wireframing is ongoing, we start thinking about

design by putting together a set of artifacts that focus on color, fonts, and the other general design elements.

Figure 6

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IDEA

Detailed

Ideas

Ideas

WORKSHOP Detailed

UI Concepts

Ideas

Lateral Ideas

Analogies

Mental

Models

UI Snippets

Metaphors

Interaction Patterns

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Project for clients

SIEMENS HEALTHCARE MR​ User Interface Concept

POSSIBLE INNOVATION

when joining the software at any time, current position and destination have to be figured out

different destiantions of the workflows and the steps to them can be visualized

overlay guidance system

safe feeling because system help is always available

(pseudo) controllability for patients

one of the humans to center to is the patient

creating unique, iconic symbols, place them at prominent positions, use them for several content

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add a new perspective to the documentation part

automate repeatingly told process steps

one of the humans to center to is the patient

make the XP brand more visible

make the UIS brand more visible

creating unique, iconic symbols, place them at prominent positions, use them for several content

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Project for clients

SIEMENS HEALTHCARE MR​ User Interface Concept

Left Wireframe

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Right Screendesign

INTERNSHIP REPORT | designaffairs

From Wireframe to screen design Wireframing is an important step in any screen design process. It primarily allows you to define the information hierarchy of your design, making it easier for you to

plan the layout according to how you want your user to process the information.

Graphical user interface design – actual look and feel design of the final graphical user interface (GUI). It may be based on the findings developed during the

user research, and refined to fix any usability problems found through the results of testing.3

Figure 7

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Project for clients

SIEMENS HEALTHCARE MR​ Usability Test

CT Button Research and Illustrator

WORKSHOP USABILITY TEST

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OUTCOME CT BUTTON

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Project for clients

SOLÉY

App Wireframe

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INTERNSHIP REPORT | designaffairs

Project for clients

SOLÉY

App Wireframe

The aim of the project is the development of a prototype of solar crem shower and the necessary infrastructure.

This is based on the multidimensional research, an innovative, structured idea and a brand-based, user-centered concept.

Central results of the project are three prototypes for the sunscreen medication, the cartridges and

the app. To this end concepts for the use, experience values from ​​ testings and a service design of the product world are developed.

I designed the app wireframe by skizze.

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Project for clients

SONNENBATTERIE Sketch-Storyboard

A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of previsualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, in the form it is known today, was developed at Walt Disney Productions during the early 1930s, after several years of similar processes being in use at Walt Disney and other animation studios.

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Project for clients

SONNENBATTERIE Sketch-Storyboard

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Project for clients

BMW MINI

SERVICE NOW 2015

App Wireframe and Poster

HASSLE-FREE SERVICE FOR MINI DRIVERS, MINI HAS CREATED SERVICENOW, A RELIABLE, PERSONAL, VALUED AND NON-INTRUSIVE SERVICE COMPANION – OFFERING A SEAMLESS AND TRUSTWORTHY SERVICE EXPERIENCE.

*1 Only a relevant subset of warning lights shall be shown within the app. *2 Due to feasibility reasons (no SIM card in the OBD dongle) the current location feature might not be possible (only last location). *3 Due to feasibility reasons the vehicle status feature “doors and windows open/closed” might not be possible.

EVENT RELATED NOTIFICATIONS Includes basically all condition based service (CBS) notifications such as: engine oil service due, oil service with microfilter, air filter and spark plug change due, brake fluid service, front and rear brake pads, vehicle check, MOT service due. Furthermore it includes the display of the most critical warning lights.

CURRENT & LAST LOCATION Including an anti theft warning if the car has moved abruptly plus the feature „Find my car“. If supported in the future, this shall even work inside a multistorey car park.

VEHICLE STATUS Clusters service-related information like last maintenance, end of warranty, next MOT and TLC status. And most importantly: are the car doors and windows open or closed?

BOOKING Includes the full booking cycle: from creating an appointment, asking for a call-back, requesting pick-up and a courtesy car through to a full receipt and service log of what has been done.

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Project for clients

GLEASON

Info Architecture

Information Architectures Information architectures (IAs) are in the websites we use, the apps and software we download, the printed materials we encounter, and even the physical places we spend time in.

A good IA helps people to understand their surroundings and find what they’re looking for – in the real world as well as online. Practicing information architecture involves facilitating the people and organizations we work with to consider their structures and language thoughtfully.

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Internal Project

DA

New Website Layout

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Research

MATERIAL INNOVATIVE 2015 Material Design Evolution

In this project I learned how to do a animation by After Effects.The all process from idea, illustration to

animation making last only 1 minute but the making process lasted three weeks.

Actually this is called Motion Graphics. Motion graphics is a digital technique that combines pictures, words,

sound and video. Examples of motion graphics abound

online and in real life, from the credits in Hollywood

motion pictures to keynote addresses.Motion graphics combine the languages of film, animation and graphic

design. Combining different creative elements like typography, illustration, logos, shapes and video. They are then animated or moved in a way that tells a story.

This is a animation make for Material Innovative

conference in Munich 2015. The event is aim at introduce new material concepts for sustainable mobility and this animation is a introduction. I was so

happy that this is my first AE project and have received big success.

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Internal Project

DA

Illustration person image big seven

Elon Musk

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Nico

Andreas

Internal Project

OTHERS

Tripod Photography design comparison documentation meeting room Limesurvey Questionnaire Workshop Design Jam

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THE OVERALL BENEFITS I GAINED FROM THE INTERNSHIP

PRACTICAL SKILL

THEORETICAL KNOWLEDGE

INTERPERSONAL COMMUNICATION SKILLS TEAM PLAYING SKILLS LEADERSHIP SKILLS

WORK ETHICS RELATED ISSUE ENTREPRENEURSHIP SKILLS

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03

REFLECTION ON THE INTERNSHIP

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WHAT I LEARN

Figure 8

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D

esign Style Observation is the mandatory

help to explore the potentials of new technologies and

thorough and global understanding and definition of

help to inspire concept ideation as well as conveying

benchmark tool within designaffairs, for a

design expression and possible design styles.

new approaches by making them tangible. They can the impact of an innovative user experience 1:1.

Extreme Users Are the bookends of the user spectrum,

Usability Testing

different needs and also late followers. They help

identify problems and gather input for the conceptional

ranging from early adaptors, users with extreme and

us to understand the hurdles for adoption and see

workarounds and solutions for needs that the majority has yet to identify.

Is perfect for evaluating a product and how it is used, to phase. You test a product with real users: Observe

people interacting with existing and competitor products.

Personas help teams to remain in contact with the

CMUI lab

of requirements and expectations in one name

and technologies. With an ever growing collection of

users and their needs. They subsume a variety and are thus in the creative process an important communication tool.

Co-Creation involves the user and helps him to express

A unique and innovative way to showcase new materials

over 1,800 unique materials and over 6,000 different samples, it caters materials researches, workshops and events.

his needs through concepts. Applicable throughout the

A unique and innovative way to showcase new surface

insights, opportunities and concept solutions.

Here, our clients and designers can find inspirations for

development process it helps to filter, qualify and refine

Rapid Prototyping & Tinker Corner

technologies, sensors, gesture solutions and more.

new product ideas and design solutions as well as new business partners.

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CONCLUSION AND RECOMMENDATION

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Figure 9

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CONCLUSION

I

n summary, it was a very fulfilling internship here

in designaffair. I have not only experienced the

real life working world, gained practical knowledge,

and also managed to develop relationships with my colleagues and honed my social skills. Besides, a lot of independence was given to me, I had learned to deal

with real project. Sometimes it feels like I was really one of the staff here.

I believe that the knowledge and experience gained through this time at designaffairs would come in handy

and be able to put to good use upon my graduation, as it has open up another possibility career route for me.

After going through the whole period of internship as

an intern I’ve observed so manyprofessional activities

and learnt as well. This internship was very fruitful to me

because I had tocover many different fields. I also learnt new concepts and new ways of working.

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RECOMMENDATION

Figure 10

designaffairs is a great learning company for interns. it is a small company and helps interns improve and develops their skills. I would recommend designaffairs

to keep hiring interns with different educational background, to help build and improve the company with the knowledge they gained from their studies.

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APPENDICES

REFERENCES

Appendix I: Industrie 4.0 Poster

1.https://www.designaffairs.com/service/competencies/

Appendix II: Display Evolution

material-technology/

Appendix III: SonnenBatterie Poster

2.https://en.wikipedia.org/wiki/User_interface

Appendix IV: Reference Letter

3.https://www.behance.net/gallery/18797049/Handmadeinternship-report4.https://www.scribd.com/doc/99174035/Final-InternshipReport-pdf 5.https://en.wikipedia.org/wiki/Interaction_design 6.https://www.designaffairs.com/

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INTERNSHIP REPORT | designaffairs

Internship at designaffairs GmbH, Munich from 05.01.2015 to 09.30.2015 Coburg University of applied sciences and arts Department Design Master Program Integrated Design Processes Submit by Xinyu Xiao ,11.10.2016 in Coburg

INTERNSHIP REPORT | designaffairs

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Display Evolution

VR Ball

Virtuix

Cyberith

Stompz VR

Next Generation Displays

2009

2014

Oculus Rift

VFX 1

NVIDIA Light Field

Magic Leap

2015

Samsung Gear VR for Galaxy S6

Google Cardboard

Sulon Cortex

Samsung Gear VR

Sony Morphseus

The VOID

STAR VR

HTC Vive

VR

1994

2015

2014

HMD

Pilot AR

Daimler AR Prototype

Vuzix M100

Google Glass

Bluester Tech

2016

Navdy HUD

Atheer one

Kopin’s Pupil

Microsoft Hololens

BMW MINI AR

AR 2011

2012

Sony 360 degree

2013

2014

Nintendo 3ds Naked eye 3D

Ostendo Hologram

Holocube

Nintendo 3ds UR dynamic 3D

Pixie Dust Plasma 3D

2015

Tangible Holographic

3D

2009

2011

Daimler Split-View

2013

Stifteo Cubes

Senseg Feelscreen

2014

MIT ShapeShifting

2015

Amazon Fire Dynamic Perspective

Tactus Tech

Fujitsu Feelscreen

MIT THAW Multiscreen Interaction

ZTE FIT Frame Interactive

Integrated systems 2009

2011

Full Video Displauy

Interactive Spaces & Surfaces

MIT Six Senses

2012

Google Creative Lab Interactive Lamp

2013

Microsoft Omni

2014

xBox Illumiroom

LDS Mid Air Display

2015

Projection Mapping

Samsung Induction Stove Fake Flame

Microsoft Room Alive

Paddle Smartphone

BMW Welcome light Carpet

DynaFlash HighSpeed Projector 1000fps

Projected Surface

2009

2011

Delicated Boundries

Interactive Dress

2012

Kengo Kuma Fiber Optic Concret

2013

Luminoso Wood Optical Fiber

2014

Foggy

2015

Light Divider

Traces

Macbook

Gravity of Light Hat

Atmospheric Displays

Designaffairs Ambient Intelligence AmbientDisplay

HTC Dot View Cover

Solid

2008

Mediated Matter

2009

E-motion

2010

Stretual Color

Symbiosiso

2011

Cyclist Bag

Sporty Supaheroe Cycling Jacket

2012

Fiber Optic Curtain

2014

Light Emitting Yarn

Codechromics

Flex-Sense

Fabric or Textiles 2009

2010

Samsung 4K Curve

2012

Panasonic Ultra OLED

2013

Samsung Galaxy Note Edge

Samsung Flexible Display

Curved

LG CHEM flexible light panel

Flexible

2014

Samsung Roll Tablet Concept

Sony PSP Concept

Phillips Fluid Concept

Rollable

2015

iPhone 4 Retina Display

Displays

LG

2014

Audi Swarm OLED

Wood Watch

Audi

Sharp FreeForm

Samsung Transparent Screen

ZTE Nubia z9 Borderless

MI Sunlight Display

TFT&OLED

2010

2012

ePaper

2013

2014

2015

Hanvon WISEreader Color ePaper

LG Flexible ePaper

Pebble SmartWatch

ePaper

1997

2011

2012

2015

Designaffairs 2015

INDUSTRIE 4.0 1.0

Autonomous robots

2.0 Big data and analytics

1780

Mechanisation with water and steam power

1870

Mass production with production line and electric power Efficiency up to 30% Versatile and flexible

Simulation

Individual manufacturing 1970

3.0

Automatisation with electronic and IT

Quick product modifications possible Short develope - and manufacturing times Integration of customer - and business partners

NINE TECHNOLOGIES ARE TRANSFORMING INDUSTRIAL PRODUCTION

Augmented reality

2010 Interconnection with all systems, parts and machines

4.0

Horizontal and vertical system integration

ADVANTAGES AND DISADVANTAGES

Ergonomic Resource efficient Decentralized fabric operations

Standardization of different machines of different brands Standardization of different interfaces Many safety questions like IT security, data spies and more

Cloud

S CE

Smart Grids

IN TE

Industrial internet of things

Aditive manufacturing

HINGS AND T F O SE T RV E N I R

Smart Logistic

Siemens

Cyber security

Products communicating with machines

CP

S

Smart Buildings

if anything wents wrong, the product and machines will find alternative solutions

the final product knows which package it needs

Network

-C

S

SMART FACTORY

YB

ER PHYSICAL

M E T S SY

Smart Mobility

Smart Products

Packaging

FACTORY EXAMPLES TODAY

the delivery to the customers is organised automatically

the raw product knows the process and finds its way through the factory

Siemens operator and quality control

The network of robots and products interacting with each other

Customer

Timing

Siemens

Siemens

RFID - THE BRAIN OF THE FACTORY

Shape

it knows the product shape, color and type of machine for manufacturing

Color

Type of Machine Quality Control

Operator

RFID read

RFID read

RFID read

RFID read

Amazon

VW

Factory hall - industrial robots and employees work together

VW Autostadt - more than 6000 different car configurations for customers are possible