EASTERN HILLS JOURNAL Your Community Press newspaper serving Columbia Tusculum, Hyde Park, Mariemont, Mount Lookout, Oakley and other Northeast Cincinnati neighborhoods
WEDNESDAY, JANUARY 29, 2020 ❚ BECAUSE COMMUNITY MATTERS ❚ PART OF THE USA TODAY NETWORK
A Blue Ash doctor created a viral video urging vaccination. Then things got ‘frightening.’ Erin Glynn Cincinnati Enquirer USA TODAY NETWORK
Nicole Baldwin, a pediatrician working in suburban Cincinnati, posted a TIkTok video encouraging vaccination on Twitter the evening of Saturday, Jan. 12. It took less than 24 hours for the video to go viral on both TikTok, a video sharing app, and Twitter – and just another 48 hours before Baldwin was facing backlash from hundreds of thousands of people associated with the anti-vaccine movement. The video shows Baldwin dancing to “Cupid Shuffl e” and pointing to diseases that vaccines prevent. It ends with her pointing to the words “Vaccines don’t cause autism.” Baldwin, 42, sees social media as a useful way to spread public health information to her patients. She maintains an active presence on Facebook, Twitter, Instagram and Pinterest and runs a blog with tips on keeping parents and children well. The Blue Ash, Ohio pediatrician said she created her TikTok account last week because she wanted to reach a diff erent demographic than she does with her other accounts. “Obviously, as a pediatrician, I know that vaccines are safe. And I think there’s a lot of misconception out there about them,” Baldwin told The Enquirer. “I know TikTok has this huge adolescent population as well as some younger adults, so my hope was to spread, you know, that vaccines are safe – spread that message to a diff erent audience than what I’d reached on other social media.” The anti-vaccine movement made headlines last spring, when widespread distrust of the pharmaceutical industry and the belief that vaccines can lead to autism in children led to a measles out-
“I think in this day and age, Google reviews and Yelp reviews are king. And I think that that is the goal for a lot of these people: to hurt my livelihood, to damage my reputation because I believe something different than they do. And it is frightening.” Dr. Nicole Baldwin
break. There is no link between vaccines and autism, studies have repeatedly shown, Commenters across Baldwin’s social media platforms insulted her, referred to vaccines as “poison” and suggested Baldwin was being paid to promote vaccination. One commenter wrote, “Dead doctors don’t lie.” People then fl ocked to her Yelp and Google Review pages, leaving one-star reviews in an attempt to sabotage Baldwin’s ratings. “I think in this day and age, Google reviews and Yelp reviews are king,” Baldwin told The Enquirer. “And I think that that is the goal for a lot of these people: to hurt my livelihood, to damage my reputation because I believe something diff erent than they do. And it is frightening.” By Tuesday, people started calling Baldwin’s practice and harassing the staff . When a woman called on Wednesday threatening to “shut the practice down,” the offi ce had to call the police.
An image from Dr. Nicole Baldwin’s TikTok video. PROVIDED
Deerfi eld Township police, where Baldwin has a satellite offi ce, said they’re investigating. Baldwin reached out to Todd Wolynn, a colleague she had met a couple
of months earlier at an event in Columbus and CEO of a pediatric practice in Pittsburgh. Wolynn had dealt with his See DOCTOR, Page 2A
5 things about TriHealth’s new cancer center Cancer care in Cincinnati expanded Thursday, Jan. 16, with the ribbon-cutting at the Thomas Comprehensive Care Center, next to TriHealth’s Bethesda North Hospital in Montgomery. Here are fi ve things to know about the new facility.
400 doctors, nurses, therapists and other caregivers will work there. Treatment will be available for depression, anxiety, mood disorders, chronic illness, trauma, and stress. Also moving in is the Mary Jo Cropper Family Center for Breast Care. The construction cost more than $80 million, said Mark Clement, TriHealth’s president and chief executive offi cer.
What services are offered?
Whose names are on the building?
The building will consolidate the system’s cancer medicine and also house the TriHealth Heart Institute. More than
Longtime TriHealth supporters Harold M. and Eugenia S. “Genie” Thomas donated $10 million for the center, the
Anne Saker Cincinnati Enquirer USA TODAY NETWORK
The new Thomas Comprehensive Care Center, for cancer and heart treatment, features a two-story atrium to pull in southern light. ANNE SAKER/THE ENQUIRER
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single largest gift to the Bethesda Foundation or any of TriHealth’s six hospitals. Harold Thomas worked for his father’s company, Thomas Foods, and Sysco Foods, then became a professor of marketing at Wilmington College. Genie Thomas’ birthday was Thursday, Jan. 16, so the 100 people gathered for the ribbon-cutting sang “Happy Birthday” to her. Clement also noted that 2020 is the 25th anniversary of Bethesda North and Good Samaritan Hospital joining forces as TriHealth. See TRIHEALTH, Page 2A
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