Retail opportunities

Positioning Your Retail Offer

If you’re looking to generate additional profit, retailing may prove the answer. Even where salon space is limited, you may want to select a few items to retail such as high quality dog treats or pet accessories. Remember to choose quality items that will reflect your own brand positioning.

Even if you have limited space, there are opportunities for pet treats or collars and leads. The Innocent Pet Care Company is offering a 15% discount across their full product range to invite salons to experience their brand.

They have a natural range of awardwinning air-dried dog food, treats and even an innovative dog celebration cake mix!

Birthday Cake Mix – is the UK’s first grain-free, meaty cake mix and won “Highly Commended” at industry show PATS in the treat section. They also offer a popular Christmas Cake Mix which includes British turkey as a festive flavour.

Love My Human, based in Chelsea, is one of their current groomer retailers who are retailing their product lines, including the new award-winning airdried dog food.

The Innocent Pet Care Company Limited is based in Wetherby, Yorkshire and can be contacted on 01937 841175 or visit www.theinnocentpet.co.uk | www.facebook.com/theinnocenthound | @innocenthound

Salon add-ons

Other income streams that you can consider are pawdicures and facials:

Keeping nails cut and filed is as much for safety as it is vanity and grooming but Pawdicures have been growing in popularity and have been taken to a new level with nail polish and nail art for pooches.

It’s essential though to remember to only use animal friendly products as some human nail polishes could be toxic for pets.

Blueberry facials took LA by storm a few years ago and they did make it over to the UK, but only in high end doggie spas but they are becoming more mainstream.

Dog fragrances are another area set to grow, there are over 100 different fragrances, ranging from Baby Fresh to Blue Lagoon.

Remember to keep your salon offers simple but effective with quality and innovation as your watch words!