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Total Grooming Magazine June 2021

Page 34

www.totalgroomingmagazine.co.uk JUNE 2021


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Contents

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milestone victory for animal has been achieved as the UK government provides ‘sentient being’ status together with a raft of new legislation to protect them. And, after years of lobbying from animal charities, sentences increase for people found guilty of animal cruelty. We’ve got the latest news in the announcement from Defra. We also look at how groomers can introduce cat grooming to their offer, with in-depth advice from Heidi Anderton. There’s lots more advice on how to build your brand and expand your business. If you would like to feature in the magazine or have some content ideas that you would like us to explore, contact: editor@ totalgroomingmagazine.co.uk

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News

Contents 04 News 06 News

Editor www.totalgroomingmagazine.co.uk

08 News 10 News 12 News 14 Is the UK leading the way in animal rights? Check out the new regulations

On the cover: Simply Sharp www.simplysharp.co.uk enquiries@simplysharp. co.uk 01347 666507

www.totalgroomingmagazine.co.uk JUNE 2021

20 Growing your business – the role of quality photography in your establishing your brand

34

Guide to cat grooming by Heidi Anderton

30 Jitka Krizova shares the success of her virtual Style to Rescue 34 Guide to cat grooming by Heidi Anderton 40 Advice on keeping pets cool in the salon during the summer 42 Retail opportunities

26 Latest from pet accountant Vicky Clark on salon accounts

44 Fleas and pests and how to avoid them

Editor

Design and Production

Sue Corfield – editor@totalgroomingmagazine.co.uk

Grant Waters – grant@cimltd.co.uk James Taylor – james@cimltd.co.uk T: 01795 509108

© 2021 TGM Publishing Limited, 1st Floor, Saphir House 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

Commercial Director Mike Smith – mike@tgmpublishing.co.uk T: 01795 509110

Account Manager Becky Smith – becky@tgmpublishing.co.uk

Credit Facilities Manager Natalie Murray – creditcontrol@cimltd.co.uk T: 01795 509103

Total Grooming Magazine | 3


SPONSORED BY

News & New Products New Training Company for Pet Industry Established

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new training company whose aim is to support individuals working in the pet industry with a range of industry-leading training courses and qualifications has been launched today. The National Pet College is the new name for PIF Education. By operating as a standalone company, the National Pet College will continue PIF Education’s work in delivering the highest standards of education and training to pet businesses through a range of courses, qualifications and events. Head of Eduction Vicky Sinner explains: ‘This is a new and exciting chapter of education provision for the UK pet industry. Professional education and training are vital to the pet industry and the Pet Industry Federation has always considered

training to be a crucial benefit for its members – something which will certainly remain. Operating as a separate company, however, will allow us at the National Pet College to focus on developing a broader range of training and courses, both online and offline, tailored for individuals working in the pet industry.’ The National Pet College will continue to support the PIF approved training centres, all of whom deliver the City & Guilds dog grooming Level 2 and Level 3 courses to hundreds of learners each year. It will also offer the Higher Diploma in Dog Grooming and the new Advanced Certificate in Hand Stripping. Other new courses offered by the National Pet College include the Level 3 Certificate in Inspecting Licensable Activities Involving Animals; City & Guilds qualifications in

dog walking, pet sitting, canine health and husbandry and feline health and husbandry, as well as a range of short online courses. Two recent additions to the NPC portfolio are: • Managing Canine Arthritis – a course designed and delivered by Canine Arthritis Management; • Transporting Dogs for Pet Professionals - a short, online course which highlights the considerations pet professionals must make when transporting dogs as part of a business. To find out more about these courses and the work of the National Pet College please visit: https://www.nationalpetcollege.co.uk or email info@nationalpetcollege.co.uk or telephone 01234 984450.

New Online Course to Help Prevent Pet Theft The National Pet College, the new name for PIF Education, has launched an online course aimed at helping prevent pet theft, for those working in the pet industry. The course has been developed in response to the increased demand for dogs and cats as a result of lockdowns over the past year, and the corresponding risk of pet theft as criminals respond to an opportunity to make money. The course has been designed to highlight best practice and the actions that dog walkers, pet sitters, dog daycare providers and other pet professionals can take to minimise the risk of pet theft occurring. The course also includes legal responsibilities, the policies and risk assessments pet businesses should have in place to maximise the

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protection of the animals in their care; and the actions pet professionals should take should a pet go missing in their care. The course costs £40 and covers areas such as: • Statistics and trends in pet thefts • Risk assessment and equipment to minimise the risk of theft occurring • Actions to take if the theft of an animal occurs • Actions to take if a pet is suspected of being stolen • Cat thefts

Pet professionals who are interested in taking the course should visit https:// www.nationalpetcollege.co.uk/onlinecourses/ for further details.


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New PetKind Range

The Anicura range

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nicura has created a high quality skincare product range that will contribute to a pet’s health and happiness. Anicura’s cat and dog ranges help pets prone to itchy, sensitive skin, dry and flaky skin or other skin conditions. All of Anicura’s products contain naturally proven ingredients which are highly effective. They provide deep hydration and nutrition to encourage healthy skin. Anyone looking for an effective natural alternative to chemical based products on the market, has come to the right place. Anicura products are designed for one purpose and one purpose only – to help pets have a healthy skin and coat. We believe that choosing natural products for your pet’s skin shouldn’t mean you have to compromise on effectiveness! This is why we believe

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in the principle of homeostasis; the idea that the body and skin will find its own balance if given the right nutrients and care. We will always avoid ingredients that are widely accepted to be unsuitable for sensitive or problem skin. Anicura products are free from steroids, parabens, lanolin, phthalates, sodium laurel sulphate (SLS), antibiotics, cortisones or paraffin.

Dog Products Anicura Dog Shampoo, from £13.99 Anicura Dog Conditioner, £13.99 Anicura Dog Spray, £14.99 Anicura Dog Gel Ointment, £9.99 Anicura Insect Repellant, £9.99

Cat Products Anicura Cat Shampoo, £13.99 Anicura Cat Conditioner, £13.99 Anicura Cat Spray, £14.99

Anicura Cat Gel Ointment, £9.99 Anicura Insect Repellant, £9.99 Available to purchase from Anicura. co.uk

About Anicura Using our experience, and working closely together with only the best suppliers from around the world, we created a skincare range specifically developed for pets’ allergy-prone skin. Knowing that a dog or cat’s skin can be even more delicate than our own, it is important that we only use gentle, yet effective ingredients. Being surrounded by animals all day, every day, makes us incredibly passionate about what we do. Instagram: @anicurapets Facebook: @anicurapets www.anicura.co.uk


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New Bespoke Dog Bed Range

Snoozeworthy Dog Bed

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magine designing your very own dog bed in the colours to compliment your interior style. Let us introduce you to the unique and effortlessly beautiful Snoozeworthy Dog Bed handmade in English velvets. With nine colourways to choose from, creating your very own unique, handmade dog bed, perfect for paw-twitching dreaming, has never been easier, thanks to the interiordesign led team at Dog Co. Inspired by elegant London living and all there is to celebrate our capital and cosmopolitan city, the collection offers two stylish designs: The Snoozeworthy with beautiful hand-piped edging and cosy deepfilled cushions, and the Little Nap orthopaedic dog bed designed especially with easy floor level access for fourlegged friends that find it difficult to jump into high sided beds. Both styles are handmade in 8 | www.christiesdirect.com

stunning, washable velvet and a range of colours to suit any home scheme, from calming icy blue to striking marmalade, as featured above. The Snoozeworthy comes in a choice of six colours (jade green, marmalade, graphite, silver, ice blue and warm beige) all inspired by London neighbourhoods and offers a choice of nine inner cushion colours so that you can truly make it unique for your pawsome pal and your home. There is also a memory foam cushion option for extra comfort against achy muscles and joints. Colours include Soho Fuchsia Pink, Hampstead Lime Green and Bloomsbury Graphite Grey. The Little Nap orthopaedic bed offers the same six colour choices and has three cosy bolster sides alongside a reversible inner cushion offering a matching velvet side and snuggly luxury faux fur alternative. Designed for all life stages the Little Nap is

perfect for dogs with short legs and long backs, like dachshund and Basset Hounds, as well as dogs who may be recovering from surgery or in their later life. Little Nap also offers a choice of two mattress options, a standard fibre pad or Vasco 50 pure memory foam option to assist those who may suffer from canine arthritis. DogCo is proud of all things British and continues to be inspired by our country, our landscapes, our people and our four-legged best friends. We are proud to be accredited by Made in Britain. The Little Nap is priced from £79 and is available in 3 sizes, with a memory foam mattress option. The Snoozeworthy is priced from £95 and is available in 4 sizes, with 9 inner cushion options. To explore the full range of dog beds, we welcome you to visit the website www. dogco.uk


SPONSORED BY

Agria Pet Insurance named the Most Trusted Pet Insurance Provider in the UK

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airer Finance has named Agria Pet Insurance the ‘Most Trusted Pet Insurance Provider’ in their Spring 2021 ratings. The specialist pet insurer came top in the sector following an independent consumer survey by Fairer Finance, where customer experience ratings determine providers’ positions in the rank. As well as the customer experience data concluding that Agria Pet Insurance is top for ‘Most Trusted’, of the thousands of customers surveyed, Agria also came out on top for customer happiness. James Daley, MD of Fairer Finance, said: “The pet insurance market has grown rapidly over the last year as more people have brought pets into their home for the first time. It’s easy in times of rapid growth to fall short

on customer service, but Agria is clearly getting the balance right. “We poll 10,000 banking and insurance customers every six months, and it’s an impressive achievement to come out on top with both the happiest customers and most trusted brand in a sector. Agria Pet Insurance is making a name for itself as one of the UK’s most customer-centric pet insurers and can be proud of its great progress in our customer experience league tables over the last three years.” This award closely follows the

announcement in April that Agria Pet Insurance is the first carbon neutral pet insurer in the UK, and the insurer being named one of the ‘UK’s Best Workplaces™ 2020’ by Great Places to Work®.

PLiN Nanotechnology S.A. have partnered with Simply Sharp to bring their line of holistic grooming products to the UK.

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ombining silver and gold nanoparticles with natural extracts and oils, the awardwinning NanoSanitas™ line is set to revolutionise dog grooming – and it’s now available in the UK for the first time through Simply Sharp. Silver has been used for medicine and healing throughout history, and NanoSanitas™ have fused it with carefully selected natural ingredients for amazing benefits. Their Silver line protects and regenerates dogs’ skin with silver nanoparticles that will help heal wounds, relieve irritation, and kill harmful bacteria. Plus, it’s odorinhibiting, and helps against ticks and fleas! With shampoos, skincare, and a deodorising spray for rooms and pet accessories – all with a soothing, spa-like aroma - it’s easy to introduce this miracle metal into your grooming 10 | www.christiesdirect.com

sessions. While many shampoo brands split their products by gender, NanoSanitas™ is the first to have a scientific reason for this. Their Silver line products are pH balanced by gender to help preserve the health of dogs’ skin and coats. Why is this necessary? The pH of their skin differs depending on whether they’re male or female and using shampoos that aren’t pH balanced can affect the skin’s integrity. NanoSanitas™ has also introduced their patent-pending Gold line with their Liquid Gold Serum. This serum blends gold nanoparticles with hydrolysed silk proteins and argan oil to detangle, repair, and intensively nourish fur.

All NanoSanitas™ products are extensively tested and paraben, preservative, and worry-free, making them safe for regular use. NanoSanitas™ combines science and nature to keep pets healthy, active, and happy. Contact Kyle Hyde at enquiries@ simplysharp.co.uk for more information about Oil’Em® Clipper Spray or call: 01347 293102.


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SPONSORED BY

New Guidance to Avoid Needless Euthanisation

Defra approves new approach to strengthen vet guidance on microchip scanning in dogs A new guidance-led approach to microchip scanning of dogs ahead of euthanasia, supported by the UK’s leading veterinary organisations, has been approved by the Department for Environment, Food and Rural Affairs (Defra). The guidance follows a public campaign known as ‘Tuk’s Law’ which called for measures to ensure dogs were not euthanised without the microchip database first being checked for a ‘rescue back up’ – a rehoming charity that could take responsibility for the animal. In response, the Royal College of Veterinary Surgeons (RCVS) and British Veterinary Association (BVA) agreed that more could and should be done to prevent occasions where a dog might be needlessly put to sleep, but voiced concerns that a legislative approach could undermine a vet’s clinical judgement, unfairly involve veterinary surgeons in ownership disputes or potential criminality, and leave vets unfairly exposed to financial sanctions. 12 | www.christiesdirect.com

In consultation with Defra, the RCVS and BVA jointly agreed a way forward for key guidance for veterinary surgeons to be strengthened. The new guidance, which underpins the RCVS Code of Professional Conduct that all UK-practising veterinary professionals must follow, will require veterinary surgeons to scan for a microchip in dogs prior to euthanasia where, in their professional judgement, destruction of the dog is not necessary on animal health or welfare grounds. It will also support existing best practice in terms of discussing alternatives to euthanasia with clients, and give vets flexibility where, in their professional judgment, scanning is not appropriate; this might be if scanning would itself cause a welfare problem, or where a vulnerable client might be involved. The RCVS Standards Committee recognised the difficulties experienced by veterinary surgeons in dealing with the current microchip database system, but felt that introducing these provisions into the guidance was a more proportionate response than the alternative of legislation with substantial fines. Both the RCVS and BVA were pleased to note that Defra’s

new Action Plan for Animal Welfare included a review of existing database systems, with a view to introducing improvements. RCVS President Dr Mandisa Greene MRCVS said: “We are grateful to Defra for helping find a workable solution to a challenging problem that will support animal welfare while underpinning the central role of a veterinary surgeon’s judgement, in what is often a very difficult moment for both the client and the vet. We are confident that our new guidance will significantly reduce any risk of unnecessary and unwanted euthanasia, while continuing to help veterinary surgeons help animals under their care to the best of their abilities.” BVA Senior Vice President Dr Daniella Dos Santos MRCVS said: “One of the most important jobs as a vet is having those difficult conversations with clients about euthanasia where we talk through all the options that are in the animal’s best interests. But where the vet doesn’t consider that euthanasia is necessary, the new guidance clearly sets out the steps we need to take. We support this constructive approach that addresses the campaigners’ concerns without undermining veterinary judgement.”


UK to Lead the Way on Animal Welfare

UK launches first ever action plan to improve the welfare and conservation of animals at home and abroad

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nimals to be formally recognised as sentient beings in UK law Measures include banning the import of hunting trophies, prohibiting live animal exports for slaughter and fattening, cracking down on pet theft and puppy smuggling and banning keeping primates as pets In a first of its kind, the Government has published an action plan for animal welfare that will revolutionise the treatment of animals in the UK and introduce measures to protect the welfare of animals abroad. Now that we have left the EU, the UK has new freedoms to further strengthen animal welfare standards and reinforce its position as a global champion of animal rights. The Action Plan for Animal Welfare, launched by the Environment Secretary George Eustice, will build on our existing world leading standards by recognising animals as sentient in law and committing to a range of new game changing welfare measures to protect pets, livestock and wild animals. During a visit to Battersea Dogs and Cats Home, the Environment Secretary said that the Government would take a significant step forwards on animal welfare by formally recognising animals as sentient beings through a new Animal Sentience Bill that was introduced to Parliament (13 May), putting animal welfare at the very heart of government policy decision making. Launching the plan, the Environment Secretary George Eustice said:

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Animals to formally be recognised as sentient beings

Animal welfare will be at the heart of government policy decision making

“We are a nation of animal lovers and were the first country in the world to pass animal welfare laws. “Our Action Plan for Animal Welfare will deliver on our manifesto commitment to ban the export of live animal exports for slaughter and

fattening, prohibit keeping primates as pets and bring in new laws to tackle puppy smuggling. “We will lead on the protection of animals abroad by implementing the world’s toughest ivory ban and banning the import of hunting trophies


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to protect iconic species. As an independent nation we are now able to go further than ever to build on our excellent track record.” The Action Plan for Animal Welfare also sets out how the government will:

Improve welfare for pets by: • Tackling puppy smuggling through changes to import rules • Introducing compulsory microchipping for cats • Cracking down on pet theft through a new government taskforce • Banning remote controlled training e-collars

Protect wild animals by:

Catteries and animal shelters will be subject to greater regulation. There will be compulsory microchipping for cats

• Making it illegal to keep primates as pets • Introducing new laws to crack down on illegal hare coursing • Supporting legislation to restrict the use of glue traps • Funding wildlife conservation projects both at home abroad

Protect animals abroad by: • Banning the import of hunting trophies from endangered animals • Banning the sale of ivory by implementing the Ivory Act this year • Prohibiting the import and export of detached shark fins to protect the iconic shark species • Exploring a ban on the sale of foie gras • Banning the advertisement in this country of unacceptable low-welfare animal practices abroad – such as elephant rides

Improve welfare for farmed animals by: • Ending the export of live animals for fattening and slaughter • Introducing new measures to improve welfare during transport • Giving the police more powers to protect farm animals from dangerous or out of control dogs • Examining the use of cages for poultry and farrowing crates for pigs • Improving animal welfare at slaughter • Incentivising farmers to improve animal health and welfare through 16 | Total Grooming Magazine

future farming policy To deliver these reforms, the Government will be introducing a series of Bills in due course focusing on animal sentience, kept animals here in the UK and the welfare of animals. There will also be a series of nonlegislative changes to promote animal welfare over the coming months, with a number of regulations due to be brought forward as early as this year. The Government will also ensure that animal welfare is not compromised in all our future trade negotiations. The UK has a world-leading record on animal welfare, and over the last decade the Government has introduced a range measures to ensure we offer animals the care, respect and protection they deserve. This includes banning the use of battery cages for laying

hens, introducing compulsory CCTV in slaughter houses and raising the maximum sentence for animal cruelty from six months to five years. Chris Sherwood said, Chief Executive of the RSPCA said: “These announcements will make a real and lasting difference to animals’ welfare, so we’re pleased the Government is committed to improving animals’ lives in the UK and abroad. We can no longer ignore the inextricable link that exists between the way we treat animals, our own health and that of the planet - but to really achieve a step change, it will take courage from right across Government. “We urge the government to put animal welfare at the heart of policy making and make these announcements just the beginning of an evolving, holistic animal health and welfare


strategy.” Peter Laurie, Chief Executive of Battersea Dogs & Cats Home said: “Battersea very much welcomes the new Action Plan for Animal Welfare. Every dog and cat deserves to be safe from harm and this means clamping down on those trading animals illegally and in poor welfare conditions, being proactive to protect owners from the devastation of having their pet lost or stolen, and doing everything we can to reunite them. “Our pets are not only sentient beings, but much-loved family members and we support any measures that will protect them from unnecessary suffering, and reassure dog and cat owners, both now and in the future.” Claire Bass, Executive Director of Humane Society International/UK said: “We are very pleased to see so many commitments to protect animals brought into focus by government through this action plan. Britain prides itself as a nation of animal lovers and animals suffering both here and overseas for food, fur, entertainment, the pet trade and more deserve this

Puppy farms are banned and the import of underage puppies will be illegal

proactive agenda. “Delivering on the plan will require understanding and real commitment from across Whitehall. Respect for animal welfare is not only the right thing to do for animals, it will also play a critical role in tackling global environmental and public health challenges such as climate change, antibiotic resistance and pandemic prevention.” Since 2010, the Government has also brought in mandatory microchipping for dogs to help reunite lost dogs with their owners and has introduced additional protection for service animals by introducing ‘Finn’s Law’. Last year, the Government introduced Lucy’s Law to tackle puppy farming by banning the commercial third-party sales of puppies

and kittens. In 2019, the Government also outlawed the use of wild animals in circuses. Recognising the links between animal health and welfare and the health of our planet, the Government is also working closely with industry to transform future farming policy through the Animal Health and Welfare Pathway which will forge a new deal between government and farmers to promote healthier and higher welfare animals. The Pathway will pay farmers to improve animal health and welfare, reduce carbon emissions and slow the rise of anti-microbial resistance. You can stay up-to-date with all the latest developments by searching #ActionForAnimals.

Sean the Sharpei was rescued by Dogs Trust after he was illegally imported into the UK Sean the Sharpei was just eight weeks old when he was seized at the border in Kent in January 2021, as he was being illegally transported into the UK. This is well under the 15 weeks that puppies must be to legally travel across European borders. Before he was intercepted, he had been transported thousands of miles across Europe from Romania and was likely destined to be sold on to a family here in the UK for a large sum of money. Sean had so much excess skin, this was causing his eyelids to roll in and rub on his eyes – which is incredibly painful and meant that Sean did not even open his eyes. There were old stitches which were likely placed to try and help this, but unfortunately were

18 | Total Grooming Magazine

not working. Whilst Sharpeis may struggle with skin problems, staff were shocked at how bad his skin was. Whilst in Dogs Trust’s care, Sean has already had to undergo one surgery to correct the rolling of the eyelids and alleviate the pain he was in, but there is the likelihood he will need further surgery before adulthood. Sean is now being cared for by Dogs

Trust’s Puppy Pilot scheme. Dogs Trust has taken in numerous dogs that were smuggled over to the UK including four Dachshund puppies (pictured above)


Petra Losonczi-Kiss

Beautiful Personalised Photos Can Help Your Business Grow Photographer, Petra Losonczi-Kiss shares her tips on how effective photography can build a salon brand: Remember “A picture is worth a thousand words!”

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isuals definitely play a crucial role in how you represent your grooming business to your potential clients. You need to make first impressions last.

How can you do that? You need to build Know, Like and Trust with pet owners. So, for this they need to see you. Pet owners, most importantly, need to trust you. After all they trust you with their fur baby! So you need them first to know you, then get them to like you and finally they will trust you. So why would they do any of this if there is an unprofessional image of you 20 | Total Grooming Magazine

The following photos were taken for a groomer

or no image at all on your website or on your social media? Why would they trust you if they haven’t seen you and

how you groom a dog? As a dog groomer you should have images of your salon, you grooming


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different dogs (or a specific breed if you are a specialist) and most importantly, you. People will connect with your words so much better if they can see who is behind them. This will help grow your business and will position you as an experienced groomer. If you want to get more clients you need to be visible and your potential clients need to see what you represent. Selfies definitely don’t cut it, as they don’t show you as a professional expert in your field. Stock images are generic and won’t show the uniqueness of you and your brand and your potential clients have probably seen those stock images a million times before. Having a professional brand photography session with a Brand Photography Specialist will give you a bank of bespoke and personalised images designed just for you and your business. They will save you a heap of time, as they are now there as your disposal to use when ever you like, instead of having to scrabble for another stock image or take another photo of a dog with your phone. Professional photos will attract your ideal clients, and they will enable you to stand above your competition and feel completely confident and 22 | Total Grooming Magazine

Dog groomer Gina with Frenchie


empowered in what you do. Imagine your website showing you and you at work, making you an expert in your field, your social media looking more beautiful then ever, your marketing materials all branded with your own images and your pictures in the magazine where your article is featured. These brand photos are an asset and will serve you for months and years, that you need to invest into. So do you like your picture taken? No? You might be surprised to learn that almost everybody is uncomfortable in front of the camera. People want to get to know, like and trust you – and they can’t do it if they don’t see your face. The secret is to find a brand photographer who you like. Don’t rush into the cheapest one near you, because that won’t work. A good brand photographer will take the time to get to know you and your business, and plan a photography session for you. She is there to help you get comfortable, make you smile, and make you forget that you actually don’t like it. One who knows the dog grooming world is even better. Then your brand photography session will be so easy and smooth, and

Dog groomer Gina posing for her brand photo

24 | Total Grooming Magazine

Gina at work

you will have gorgeous images! Hopefully now you all agree that having professional images will make you stand out from the crowd and attract more clients into your business. Believe me, it will give you more confidence as well! So, get out from behind the scenes – it’s time to shine!

About Petra Petra Losonczi-Kiss is a Pet Business Brand Photography Specialist and owner of Petra Brand Photography. She explains: I help pet professionals to stand out from the crowd and attract new clients with personalised brand images. I have been working in vet practices for over five years where pet owners often ask for advice when they need a dog groomer or other pet professional. They always say the specifics they want so I got to understand their needs. I realised that I can help pet businesses to attract the right clients if I do my other profession photography - full time. https://petra-brandphotography.co.uk/ Facebook @petra.brandphoto Instagram @petra.brandphoto Tel: 07932893008


Victoria Clark - the Pet Accountant

Delving Into the Realms of HMRC By Victoria Clark - The Pet Accountant

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he Pet Accountant is a business dedicated to helping Pet Professionals with all things finance and taxes. Since the start of the year I have taken part in many live chats with various facebook groups and more recently joined the lovely Colin Taylor on an episode of his podcast. What this highlighted for me, was the industry is in serious need of some help around these topics and in a way that is jargon free and relatable to the industry. HMRCs website as we all know is not easy to navigate at the best of times. My mission is to get people in the grooming industry talking about this topic, to understand its importance and

26 | Total Grooming Magazine

to take control of their finances. I want to give you industry specific answers and advice in a way that’s easy to understand and follow. And of course to show you that not all accountants are generic Geoffs or corporate Carolines. So let’s get started. One of the most important aspects of any business is finance, yet this is the one topic that I have come to learn, is not spoken about much in the grooming world. Since I started to dedicate my services to this wonderful industry at the beginning of the year, it has become clear that this is an area that people don’t feel comfortable with and tends to be last on the ‘to do’ list. The UK has been through some

difficult times over the last 18 months and it is more important than ever to get your finances in order. It has been tough on a lot of businesses, especially groomers, with the constant stopping and starting and the ambiguity around welfare grooms, business rates and those local authority grants…if you managed to get one. The pandemic has highlighted to many that they were not in control of their finances and also shone a light on the self employed and tax returns. People quickly realised that they were not going to receive any help from the government because they had not submitted their tax returns on time or even at all, which had a detrimental


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effect on many businesses. Many who didn’t pay much attention to their tax return or how it was completed are now frantically trying to find those receipts and making sure they are recording every penny to get the most out of their grants (The application for the 4th grant is now open. You can check your eligibility on the gov.uk website). Over the last few months I have had long conversations with over one hundred new and established dog groomers all over the UK. One of the most common themes throughout these conversations was a lack of understanding around HMRC, tax returns/expenses, and the importance of getting your accounts completed on time and completed correctly. You may now be thinking, ‘have I completed mine?’ Or ‘have I even registered?’ or more worryingly like some ‘I didn’t realise I needed to register straight away’. Don’t worry, you’re not the only one. Let’s start with the basics. You may be sitting there reading this article and thinking ‘what do I do now?’. This is where I come in. You are now at the 28 | Total Grooming Magazine

start of the new tax year and at the stage where you need to think about submitting your return for the last one.. confusing right. On top of this, you now have to think about the bounce back loans, the local authority grants and the SEISS payments and how on earth you record them. DON’T PANIC! My first tip is not to bury you head in the sand and hope that the tax man will forget that you’ve not submitted your return. The longer you leave it the worse it will get..and they never forget. Pencil a day in your diary to sit down, gather all your invoices, receipts and bank statements and collate them on an excel spreadsheet or in whatever form you feel most comfortable. This may take a couple of hours, but once you’ve done it that’s half the battle over. Second tip, don’t forget to include the grants and payments that you received, these are taxable and need to be included in your return. How, I hear you ask? There are specific boxes in the tax return that will ask you to input the amounts you received. Third tip, make sure you register your business within 90 days or you could face a fine. Once you have all this information

it’s time for the fun to begin by logging on to the HMRC website. I can imagine the comments you are all making about how easy it is, right? If the thought of even typing the letters HMRC fills you with dread, there are people out there that can help. For one, someone like myself. Accountants are not as scary as you think. I sometimes think we are put in the same category as car sales people. We were put onto this earth to save you time and money. Who wants to give more money to the tax man than they need to? I never have a client say to me, ‘Vicky please make sure I give as much money to the government as possible’. Unfortunately over the last few months, the individuals I have been speaking to have been doing just that. I can’t stress enough the importance of getting this right if you want to see a profitable and growing business. Let’s take action now and start talking about this topic and helping each other. Don’t be an ostrich and bury your head in the sand hoping it will go away. Get those invoices out and receipts organised and let’s get cracking.


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Virtual Style to Rescue Success

This year’s Style to Rescue event raised almost £4000 for dog rescue centres with a virtual one-day event. Founder and organiser, Jitka Krizova explains:

Best in Show 2019

D

ue to the pandemic, we had to say goodbye to our live charity event this year again. But we didn’t say goodbye to raising money for the rescue centres. Once again, we proved that we humans are adaptable by rolling up our virtual sleeves and organising a fantastic (in our humble opinion) day packed with virtual seminars for dog groomers and dog lovers. Joined by Pooch Perfect semi-finalist Mich Dale and her gorgeous Westie, International Reiki Master Rob Fellows, grooming industry guru Julie Harris… Amazing Louisa Tandy demonstrated 4 steps to doodle elegance, and OMG, what a transformation it was. After just a few moves with the clippers, Teddy became taller, slimmer, prouder, and definitely more elegant! Thanks to these fantastic speakers, and a few more, we learned a lot, we had fun, and most of all, we raised lots 30 | Total Grooming Magazine

of money for the rescues. Dogs Trust predicts tens of thousands of stray or abandoned dogs could need help as a result of the pandemic - and warns it’s already starting to see the impact of the Coronavirus crisis. The charity is warning we could see a sharp rise in the number of dogs being given up or put to sleep if families struggle to cope with the resulting hardships of the crisis. Because of the crises, the dog charities are also have had no income from events, supermarket collections, charity shops, etc. I’m the founder of Vita Canis – a company that prides itself on producing natural aromatherapy for dogs and their owners, and happy dog mum to five mischievous terriers. And my love of all dogs was the reason why I started Vita Canis Style to Rescue, and I am so passionate about

this charity dog grooming competition for rescue dogs. Style To Rescue is an innovative way of supporting rescue organisations and helping rescues find their new forever homes. The dogs are groomed beautifully by experienced, professional groomers and spoiled to bits with care and loving kindness. It is important to us that the dogs being groomed always feel safe and loved before, during, and after the groom! The rescue centres receive financial support whether their dogs win or not! Style to Rescue is run on a not-for-profit basis by volunteers. In 2018 we raised about £4500, and in 2019 just over £7500. Unfortunately, last year and this year, our live event had to be cancelled. Even though the Style to Rescue 2021 was different, we are still fulfilling our mission: to help those who can’t help themselves. Here is what Hessa from Hessa’s Homeless Hounds says about Style


to Rescue: “A friend of mine told me about style to rescue and asked if I had any dogs that needed grooming, I sent five I think the first year and was thrilled at how lovely they looked when they came back and I could see the time that went into their grooming and also the care that they received. Two of the dogs were paralysed so needed special attention. I got some lovely photos back and I could see they had been well looked after by the groomers. This enabled me to get some lovely homes for some of the dogs as they looked so gorgeous afterwards.”

The rescue centres who benefitted: The rescue centres we support: Many Tears Animal Rescue Wheels to Paws UK Hessa’s Homeless Hounds Petwelfare Stafford Poodles from Portugal Scottish Terrier Emergency Rescue (STECs) Doodle Aid Hope to see you there ‘live’ next year. Special thanks to sponsors of the day: SAVVY pet spa and Whippet media. Thanks also to Peanut & Pickles, For all Dog Kind, Artero UK, Sue Atkin, Scruffy Little Terrier, Facemasks by Iveta, Kate Smith – for their raffle donations.

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32 | Total Grooming Magazine

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Introducing Cat Grooming to the Professional Groomer Heidi Anderton is principal of Absolutely Animals and London School of Pet Grooming. She is an experienced industry expert and is a founder member of the British Isles Grooming Association (BIGA). Grooming cats for over 30 years, Heidi holds two separate cat grooming qualifications and is based in London.

Heidi Anderton and her team love grooming their feline clients

Are you thinking about adding a cat grooming service to your business? I couldn’t get enough groomers to start cat grooming, because there is such a huge call for it. We groom about 12-15 cats per week over a two-day period and all my team love grooming the cats. I think we will soon be increasing this to three days. The cats are groomed in a separate room from the dogs and having cats and dogs in on the same days makes for a very full on day, but we love it. Our students are always amused and bemused by the cat grooming, especially when they can hear a loud meowing from a cat next 34 | Total Grooming Magazine

door and expect us to come walking into the dog salon cut to shreds; it never happens…...and I will explain why. It’s a myth that cat grooming is difficult and that cats go crazy during grooming or bathing. It’s no different in terms of behaviour to dog grooming. 95% of dogs will enjoy or tolerate the grooming jobs they require. In the same way 95% of the cats will enjoy or at least tolerate the grooming service.

Why is there a call for cat grooming? Contrary to common belief, cats cannot always clean and wash themselves. With thick coated short haired breeds,

semi-long- and long-haired breeds, they need additional help. As well as older cats, cats with health issues, overweight cats and sometimes even lazy cats, they need assistance maintaining the coat. Cats will generally be anaesthetised for this once per year, but of course we know the risks are high with this course of action, and it can be avoided. My vet sends all cats to me now for coat care. I have groomed 13-year-old cats and older who have been sedated all their lives for coat removal and in fact, they have just sat there and enjoyed the attention and the grooming; never actually needing the sedation in the first place.


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Total Grooming Magazine | 35


These poor cats have to be one of the most neglected pets in terms of coat care that I have ever seen. They often arrive to my salon in the most atrocious of conditions. I had a cat once that had the matting on its cheeks, attached to the matting on the neck and shoulders. Suffice to say, “the poor cat couldn’t move its head from side to side”. You rarely see matting on a dog as tight as often as you do on a cat and we need lots more groomers to help with the feline’s upkeep, and to promote grooming education to the owners. Cat in need, are huge indeed! People often say: “why get a long-haired animal if you aren’t going to groom it?” Well, the answer is simple, often they don’t go out to buy this cat, perhaps they are given it or left it by someone or sometimes, the cat finds them. They seem to have no idea that the cat needs help grooming this coat and they often find out when it’s too late. When the coat is matted or the faeces are stuck on at the rear, giving off an unpleasantly strong smell. This is usually when they will seek the help of a cat groomer. We use this first meeting as an opportunity to educate the owner to maintain the coat care regularly by grooming at home and with regular visits to the salon. This usually works and owners will book every two to three months with their cat – we also have quite a few who visit every month. And those that still come once a year or more. If you research cat groomers in your area you will still see there is a huge call for cat groomers. We have clients that travel a long way for our service, but we can’t groom them all.

What’s it like being a cat groomer? Much like being a dog groomer, only slightly different handling and use of equipment. Firstly, we recommend there are two of you available for grooming cats. This may be two designated groomers or one groomer and the owner of the cat. Of course, it really depends on the temperament of the cat as to what assistance is required, but often two 36 | Total Grooming Magazine

I have to say grooming cats is generally a lot quieter and slower than the dog grooming but just as interesting and entertaining.

will make the job easier and quicker, completely removing the need for scruffing the cats too, which I hate! I have to say grooming cats is generally a lot quieter and slower than the dog grooming but just as interesting and entertaining.

What skills and equipment will I need? You will need a calm and confident disposition to be a cat groomer. Cats will play you just like the dogs and read your innermost thoughts. If you are afraid or over exuberant you will have difficulty communicating with the cats. With cats you need to be slow and steady, calm and assertive, I find talking to them usually makes a huge difference to their demeanour. You need to have the correct equipment and techniques when working with cats. We follow general rules of procedure, always putting the health and safety of the groomer and the cat first, but as with the dogs, we may need to modify these for the individual.

When the coat is matted on a cat it generally needs to be cut off - this is the job of a skilled person who uses the tools required. We use specialist Kiss trimmers on the cats to remove mats safely and as they are so quiet, without much objection from the cat. The blades are such good quality my one has already lasted me a year. You can find these on my website shop. We also use specialist gloves if required to protect the back of the hand and forearm. If a cat is going to scratch you, it will be here. You must be ready for all situations, watching the behaviour of the cat and concentrating on what you are doing, otherwise you will lose their attention. If you already possess transferable skills, like those of a dog groomer, then you can learn cat grooming very quickly. Just make sure the tutors are experienced who teach you cat grooming. Heidi Anderton LCGI www.absolutelyanimals.biz


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Burns Launches Improved Sustainable Wet Food and Tasty Burns Bites

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urns Pet Nutrition launched two exciting new ranges into production this year with the introduction of their Burns Bites dog treats and improved Wet Food range. Moving on from their previous wet food branding of Penlan, Burns Wet Food is hand cooked in Wales, made with responsibly sourced ingredients from British and Irish farms and now features a new and improved recyclable tray. Seeing no need to change the recipe, and of course not straying away from their healthy and wholesome ethos, the Burns wet food is still as hypoallergenic and wholesome as ever, and made using a single protein source. The tasty varieties on offer are Organic Chicken, Wild Fish, Hearty Lamb, and a Free Range Egg variety for meat free dogs. The wet food is perfect for adult and senior dogs of any breed as well as fussy and sensitive dogs, and is currently available on the Burns customer and trade website, as well as in stores. Burns has also launched a new range of natural dog treats. The range is available in several varieties, including Oatie Bites, Pork Bites, Training Bites and Carrot Bites, a completely vegan

38 | Total Grooming Magazine

option for owners who would rather follow a meat free diet with their dogs. Burns new 100% natural treat range has been designed with both the owner and dog in mind. As well as being 100% natural, hypoallergenic, tasty and healthy, they are also made from sustainable sources. Each packet contains a full list of ingredients so that owners can easily see the quality and trustworthiness of the product. Like all Burns food, this range focuses on using a handful of natural, wholesome ingredients to make sure pets can get all the nutrients they need with absolutely no artificial nasties, providing a natural and healthy balance for pets and owners. If these new range releases confirm anything, it’s that Burns firmly upholds their belief in good quality, wholesome ingredients and healthy food without compromise. Burns Pet Nutrition has

been at the forefront of the healthy pet food market since the company was founded by veterinary surgeon John Burns in 1993, and since their humble beginnings, they’ve won numerous awards, sold over 2 billion bowls of healthy and wholesome pet food to date and have continued to support shelters, charities and community projects across the UK by donating 25% of all profits every year. If you’re interested in becoming a Burns Stockist, or would like to find out more about our award-winning pet food ranges, visit our trade website on www.trade. burnspet.co.uk


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Cool Dudes

Groomer, Jenny Farrell, shares tips on how to keep dogs cool in the salon during the summer months:

Outside dogs can find their own methods for keeping cool, but in the salon it is vital that a dog’s temperature is monitored as they are susceptible to heat stroke

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iving in the UK we rarely have many really hot days. However, because our pets are accustomed to living in a cooler climate, when we do get hot days or weeks our pets tend to cope less well than those who live in hot climates. It takes about six months for dogs to adjust to different climates, so we need to help them to keep cool at home and in the salon during the summer months. Dogs have a higher body temperature of 38.3 to 39.2 degrees celsius compared to humans who have 37 degrees celsius and only sweat through their paws and nose. Dogs lose heat from their bodies by panting and drinking and can become very hot during a groom. Dogs are susceptible to heat stroke in hot weather especially larger breeds over 110 pounds and breeds such as pugs, chow chow and bull dogs due to having brachycephalic skulls. In really hot weather I would not groom brachycephalic breeds and xl double coated breeds to be safe. The UK is prone to short heat waves, 40 | Total Grooming Magazine

which make it difficult for dogs to acclimatize to the heat as we do not have long periods of heat to give their bodies time to adjust. So, groomers need to ensure a cool environment and consider the health of doggy clients by assisting them to stay cool during hot summer days. A great way of keeping dogs and salons at a steady maintained temperature throughout the year is to install a good air conditioning unit. This also helps reduce condensation on salon windows and improves air quality throughout your salon. However, this option can be costly for most grooming salons, so what else can you do to help? If you have windows that get a lot of sun, installing blinds will help keep your salon cool and in addition bright light can make it hard to see your work properly so this can help with your salon lighting and grooming. Many groomers use their home conservatory which can get very warm, you may want to add blinds to cool the area. Make sure you have plenty of drinking stations full of water for the

dogs and if you can put ice in the water bowls, make sure every dog has access to a station and offer drinks throughout the groom. You may have to give dogs more rest periods so they do not get hot and stressed. You can purchase cooling gel pads for your kennel areas and you can place the mats on your grooming table, as dogs sweat through their pads this can help to keep them cool during a groom. You can place fans in the room but be careful not to blow hair around as this is bad for your breathing, place fans high up facing away from the grooming area. If you can, opening doors will help improve air circulation but make sure you put effective and safe baby gates or fencing up so no dogs can escape while the doors are open. It is important to keep yourself, your clients and your salon cool, making as many simple adjustments as possible will make life much nicer and safer for you and your doggy clients!


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Positioning Your Retail Offer

If you’re looking to generate additional profit, retailing may prove the answer. Even where salon space is limited, you may want to select a few items to retail such as high quality dog treats or pet accessories. Remember to choose quality items that will reflect your own brand positioning.

E

ven if you have limited space, there are opportunities for pet treats or collars and leads. The Innocent Pet Care Company is offering a 15% discount across their full product range to invite salons to experience their brand. They have a natural range of awardwinning air-dried dog food, treats and even an innovative dog celebration cake mix! Birthday Cake Mix – is the UK’s first grain-free, meaty cake mix and won “Highly Commended” at industry show PATS in the treat section. They also offer a popular Christmas Cake Mix which includes British turkey as a festive flavour. Love My Human, based in Chelsea, is one of their current groomer retailers who are retailing their product lines, including the new award-winning airdried dog food. The Innocent Pet Care Company Limited is based in Wetherby, Yorkshire and can be contacted on 01937 841175 or visit www.theinnocentpet.co.uk | www.facebook.com/theinnocenthound | @innocenthound

Salon add-ons Other income streams that you can consider are pawdicures and facials: Keeping nails cut and filed is as much for safety as it is vanity and grooming but Pawdicures have been growing in popularity and have been taken to a new level with nail polish and nail art for 42 | Total Grooming Magazine

pooches. It’s essential though to remember to only use animal friendly products as some human nail polishes could be toxic for pets. Blueberry facials took LA by storm a few years ago and they did make it over to the UK, but only in high end doggie spas but they are becoming more

mainstream. Dog fragrances are another area set to grow, there are over 100 different fragrances, ranging from Baby Fresh to Blue Lagoon. Remember to keep your salon offers simple but effective with quality and innovation as your watch words!


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Fleas – a groomer’s worst nightmare?

Flea infestations are something groomers try to avoid at all costs. Beware the new client that books their dog in for a long session because their coat is ‘tangled.’ All too often groomers discover they have taken on more than they bargained for but why are fleas so feared? About fleas: Fleas are parasites that feed on blood. Fleas can live on any warm-blooded animal, but seem to prefer to live on humans, cats, dogs and rodents. They can also infest pet bedding, carpets, blankets.

So why are fleas so feared? Fleas are best known for spreading the Bubonic Plague. They also transmit the bacterial disease murine typhus to humans through infected rats. Their saliva is an allergen that can cause allergic reactions in pets and humans. Fleas can also transfer tapeworms and cause anemia in pets. Flea bites cause painful, itchy red bumps.

Pesky Parasites Debby Knight LCGI of The Bristles Dog Grooming and Training Centre - an Assessment Centre for Summit Training Group, shares her knowledge of pesky parasites: Parasites...The thought we may catch or be carrying parasites is not a nice one , but the reality is working around dogs , we have a very good chance of being infected by them. Tapeworms, Roundworms, Giardia, Cryptosporidium, P.Falciparum, D.Fragilis,Toxoplasma, Guinea Worm, Lice, Scabies, Fleas and Ticks to name but a few. So let’s look at the different parasites: LICE - these insects live on your blood and there are three types, head , 44 | Total Grooming Magazine

Flea fact file: Fleas transport themselves on rodents and other mammals, and usually remain on their hosts at all times. The most common species is the cat flea, which often feasts on cats, dogs and humans. Fleas do not fly. Instead, they jump from one place to another. In fact, fleas can jump as high as 8” vertically, which is 150 times their own height. If we could do this, we would be able to leap over skyscrapers! • Size: 1/12” to 1/6” • Shape: Flat • Color: Dark, reddish brown • Legs: 6 • Wings: No • Antenna: Yes • Clean and vacuum frequently to keep areas flea-free. Give dogs lots of baths, regular flea and tick treatments. There are natural products now available that can also help to keep these pests at bay.


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body and pubic. Luckily only body lice spread diseases and they crawl. They lay eggs on you and when they hatch, you start itching. They are easily treated with shampoo and other over the counter medications. SCABIES - dig into your body and lay eggs . Caught by skin to skin contact from an infected person and causing you to itch at night creating a pimply rash, crusty patches and sores. This is treated with a prescription that will kill the scab. PORK WORMS - obviously caught from eating raw or undercooked pork or coming into contact with someone who has them. The disease can lead to infecting the intestines and brain and can lead to a disease called cysticercosis. Some people get better with or without medication others need surgery. ROUNDWORMS - which include Ascariasis, which causes belly pain. Hookworm - causes blood loss and is very common in dogs. Pinworm, anal itching and is common in kids. Trichinosis - pain fever,pink and a rash and Whipworm , mucus , water and blood in poo and few other nasty things. Drugs can be prescribed for all these. TAPEWORM - creates abdominal pain , nausea , diarrhoea , weight loss . This needs medication to kill them and is 95% curable. GIARDIA - is commonly caught when people go camping and you get gas, cramping, bloating and nausea. It is caught from food or drinking water or contact with poo of an infected person or animal. This is treated by prescription drugs . CRYPTOSPORIDIUM - also referred to as ‘crypto’. This is be transmitted by contact with human or animal poo and kids often catch it form pool water. It causes diarrhoea , which can last a long time , but usually goes away on its own . P.FALCIPARUM - mosquitoes can carry this parasite and it causes malaria . This diseases kills many people, so maleria pills and early treatment is necessary . D. FRAGILIS - this can cause stomach pain and diarrhoea and infects the large intestine. You may however have no symptoms at all. This is common 46 | Total Grooming Magazine

through out the world. TOXOPLASMA - is found in meat , water and infected cat faeces. Pregnant women are told to avoid cat litter trays as this can lead to serious symptoms like cysts in the brain , muscles and eyes . Though this disease is generally not treated, medication can be prescribed for severe infections. GUINEA WORM - this is a roundworm which use to be very common in the day before clean tap water when people drank water from ponds , it could be infected by the larvae and the worms mated and grew in the stomach, then burst out through a blister in the skin .It could take up to a year for for the symptoms to show and there is no treatment for the disease . FLEAS - blood sucking insects that love warm blooded animals and humans .They create itching in an animal and leave signs of ‘flea dirt ‘ on the fur. They also make us itch and leave small pimples where they bite. TICKS - of which there are several types: Dog ticks, sheep ticks and hedgehog ticks all of which can infect your dogs, but are treatable and can be eradicated by breaking the breeding cycle. These parasites require a host to feed and breed from and spread infectious diseases to both pets and

people. Ticks can cause a serious illness in humans called Lymes disease which if not diagnosed quickly enough is incurable and leads to nasty symptoms. There are also good parasites and research is looking at ‘worm therapy ‘to help treat asthma, Crohn’s disease, colitis and type 1 diabetes, so it’s not all bad news . But next time you hug and kiss the dog you are grooming and forget to wash your hands before you eat your lunch think again of what you could catch !!


UK’s Most Spoiled Pets

New data from personalised pet gift shop Yappy.com has revealed the UK’s top ten most spoiled dog breeds, with Cavapoochon’s topping the list!

T

he triple crossbreed (a mix of Cavalier King Charles Spaniel, Bichon Frise and Poodle) came out as the UK’s most pampered pet, with Maltipoos and Chow Chows in close second and third place. Following a fur baby boom over the last year with over 3.2 million Brits all becoming puppy parents, Yappy.com has studied over 300 popular breeds and over 5000 individual pet profiles to identify the most opulent pups from every area of the UK.

The Top 3 Cavapoochons are celebrated for their puppy looks and are the most likely dog in the UK to be lavished with treats and gifts. They are extremely playful with cheery personalities and are incredibly generous with kisses and cuddles - no wonder they find themselves living the life of luxury! Maltipoo comes hot on the tail of the Cavapoochon as the UK’s second most-spoiled dog. These silky-coated pups are ideal for owners with allergies, are easy to train and are full of adoring personality! Maltipoos are much-loved by celebrities too, with famous names such as Laura Whitmore being proud owners. In third is the cuddly Chow Chow. One of the oldest dog breeds in the world, Chow Chows are now one of the most expensive dog breeds in the UK and are the third most spoiled! Thanks to their teddy bear appearance, the breed is highly sought-after and adored.

Most Spoiled Breeds in UK 48 | Total Grooming Magazine

Cavapoochons are UK’s most spoiled pets

Whilst it’s no surprise to see popular breeds like the Sproodle, Cavalier King Charles Spaniel and Hungarian Vizsla in the overall top 10 list, the data shows that other much-loved breeds such as Dalmatians, Siberian Husky and Shih Tzu all placed in the bottom 10 of the UK’s most under indulged dogs. Based on the average spend of dog

Chow Chow comes in third

owners, Yappy.com has calculated which breeds are the most spoiled in each area of the UK. The map identified that in Scotland the most spoiled dog breed is the Cockapoo, in London it’s the Dandie Dinmont Terrier and in Yorkshire, it’s the Chihuahua!


Dog First Aid Training Courses and Equipment Animal Aiders Animal Aiders provides high quality and affordable dog first aid courses all over England, ideal for dog professionals, including groomers. T: 01284 811192 or 07758 739332 E: info@animalaiders.co.uk W: www.animalaiders.co.uk

Food Grooming and Hygiene

Grooming Clothing

...Image is everything Jim Jump Designs JimJump offers an exclusive range We all know that style is important in portraying a image for any business. of professional lightweight, fashionable hair resistant clothing that can be JimJump have designed mixed and matched to create your new exclusive high quality and own personal style for everyday fashionable range wear. Give your business a smart of clothing. and professional image as first Our Range impressions count. For more offers exclusive information please contact us on of T: designs 01787 267900 lightweight E: hair sales@jimjump.co.uk resistant W:clothing www.jimjump.co.uk that can be

mixed and Natural Food matched to create your own personal image for everyday wear.

Animal Health Address: 38-40 Broton Drive, Halstead, Essex, CO9 1HB. T: 01787 476400 F: 01787 476998 E: sales@animal-health.co.uk W: www.animal-health.co.uk FB: facebook.com/animalhealth T: twitter.com/animalhealthco

Shampoo

All garments can be washed and

dried within hours for SmartBarf convenient everyday use SmartBarf vegetable and herb which is very important when mix fora busy dogs on a raw fed or home running and successful business. prepared diet provides valuable extra vitamins and minerals for a remember... more complete meal. ‘First impressions count’ E: info@SmartBarf.co.uk more information please contact us on W:Forwww.SmartBarf.co.uk 01787 267900 email us on sales@jimjump.co.uk FB:or visit www.facebook.com/SmartBarf www.jimjump.co.uk

Grooming Supplies Clipit Grooming Clipit Grooming offers an exclusive range of hair protective clothing to include The Clipit Suit. We also develop innovative time saving clipping and grooming accessories. T:07508 188437 E: paula@clipit-grooming.com W: www.clipit-grooming.com FB: facebook.com/clipitgrooming IG: instagram.com/clipitgroom T: twitter.com/clipitG Mutneys Made by groomers, for groomers, Mutneys Professional Pet Care have been manufacturing and supplying professional dog grooming shampoo, fragrances and equipment for 20 years. Our range has been developed within working salons and is produced here in the UK at our Shropshire premises. If you would like to know more, why not speak to a knowledgeable member of the team? T: 08454 68 64 67 or 07968 861 593 E: sales@mutneys.com W: www.mutneys.com

Trade Association For Pet Care Specialists The British Dog Groomers’ Association is a trade association offers dog groomers a range of practical and financial benefits, including insurance, a legal helpline and qualifications. It is part of the Pet Industry Federation family and provides access to invaluable support mechanisms to give dog groomers the skills and confidence to cope with the challenges of running a business. T: 01234 273933 E: info@petfederation.co.uk W: www.petfederation.co.uk

DAVE WESTBROOK

For All Dogkind Awardwinning grooming and wellbeing range for all skin & coat types. Delivering natural, healthy and healing products that are ethically sourced and luxuriously kind to hounds & humans. (Trade discounts available) T:. 020 7148 0316 E: info@foralldogkind.co.uk W:www.foralldogkind.co.uk

PROFESSIONAL SHARPENER 07739186419 We specialise in all dog & horse grooming equipment. SHEAR EASE LTD, FREEPOST RTGX-JEHG-XTTH, RHOSYBOL, AMLWCH, ANGLESEY, LL68 9TR

Phone: 01407 832 800

Web: www.sheareaseltd.com

ALL INCLUSIVE PRICING NO ‘HIDDEN’ FEES SAME DAY TURNAROUND INWARD AND OUTWARD POSTAGE INCLUDED IN PRICE FREE POSTAGE LABELS AND PADDED ENVELOPES AVAILABLE Burrsville, Frating Rd, Thorrington, Colchester, Essex, CO7 8HT

CLIPPER BLADE SHARPENING • SCISSOR SHARPENING • CLIPPER REPAIR • CLIPPER BLADE SALES

To advertise here please email mike@tgmpublishing.co.uk or call 01795 509110 Total Grooming Magazine | 49


Going Mobile…

Winner

Grooming Van of the Year

The Portable Palace Created from our Revolutionary insulated panel, the Palace provides groomers with unrivalled benefits never seen before in the industry! This amazing new concept was born due to our lining's incredible lifespan - they often out live the vans they were placed in - so we created a demountable pod where your business can be moved on to the next chassis easily when needed - or if you no longer wish to be mobile, you can demount the pod and work from your garden!

• • • • • • • •

As the chassis ages, the Palace can be removed and placed onto a brand new chassis - resulting in a much cheaper cost than having to buy a whole new van and conversion with next to no downtime If the chassis is involved in an accident or breaks down you can simply remove the body, place it on the ground and work from your driveway whilst you wait for it to be repaired. The lining will not out live the vehicle like so often seen with used van conversions. You then have to sell the van & conversion and then buy a new van and conversion and wait whilst it is converted. Whereas with the Palace, you can keep the pod forever and change the chassis as you need to. Once you choose to retire from mobile grooming you can remove the Palace, sell the chassis and work from the Palace in your garden instead of having to buy a parlour or convert a room in your house. When you choose to move home, you can take the pod with you and this portability combined with the size means they will not normally require planning permission in your garden. You never need to buy a Brand new chassis that can depreciate - simply buy used a chassis and then swap them out as they get too old. Smaller than its LWB Van equivalent but provides a more workable space inside that is highly customisable as there are no van strutts or vehicle constraints Can be driven on a normal car driving license Say goodbye to having to buy a whole new van and conversion every few years - simply move your Palace from one chassis to another with zero down time and when the time comes and you no longer want to be mobile, simply

Wet Pet Conversions

01258 837779 www.wetpetsconversions.co.uk


Going Mobile…

Winner

Grooming Van of the Year

Discover your dream work place today

G;Rooms

Our fantastic portable grooming Pods allow you to groom from the comfort of your own garden in a fully waterproof, insulated & professional environment. They are completely self contained - for electric you simply plug the cable provided into your house, for water in you simply attach your garden hose and this is piped straight to your Hydrobath. Waste water is held inside the bath and piped out to a location of your choice. The Pods do not normally ever require planning permission and they can be delivered to even the hardest to reach locations. And if you move house? our Pods move with you! Each pod is fully portable and can be moved an unlimited amount of times. Choose from an unlimited amount of interior & exterior options with fully customisable packages to perfectly suit your budget and design with ever Pod and conversion available on finance from as little as £20+vat per wk!

Trailers

Made from our Revolutionary insulated panel, our VCA Approved Grooming trailers provide the perfect solution if you would like to work from home and be mobile without the running costs associated with a van - with no tax or MOT required with trailers! You can leave the trailer on your drive way or hitch up with your vehicle when ever you need to. And when you have finished being mobile you can permanently demount the trailer from the axels and use it as a Garden Pod!

Vans

Our industry leading dog grooming vans provide unrivalled levels of luxury combined with practicality. Choose from new or used vans or supply your own, we work with you to create the perfect package for your business. Complete with a 10 year lining warranty our conversions outlive and out perform all in their class with a build quality that is second to none. Unlimited optional extras and packages are available including sign writing and free delivery back to you.

New vans Available fully converted from just £68+vat per wk! Portable Palace

Your parlour for life. Our new revolutionary demountable Palace offers benefits never seen before in the industry. Once your chassis reaches the end of its life or is involved in an accident, you simply demount your Palace and work from home or swap it onto a new chassis. If you no longer want to be mobile you can demount the pod and use it as a parlour in your Garden. The palace’s can be driven on a standard UK driving License and are often smaller than their van based equivalent whilst giving you more usable space. Available in a wide range of sizes with unlimited conversion configurations. Available on finance

Wet Pet Conversions

01258 837779 www.wetpetsconversions.co.uk


NATURALLY BETTER

Treat little stinkers kindly!

If you prefer your 'natural' shampoo pure, without chemical scents or artificial colour, give this one a go! Enriched with essential oils to super hydrate and deeply nourish the coat and skin, what's not to like?

simpsons-online.co.uk/showpride 01354 691 830

Showpride PURE Shampoo simpsons-online.co.uk/breeds 1 Litre £ 12 Ref: 4071–144 5 Litres £ 30 Ref: 4071–143


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