Growing your business – the role of quality photography in your establishing your brand

Petra Losonczi-Kiss

Beautiful Personalised Photos Can Help Your Business Grow

Photographer, Petra Losonczi-Kiss shares her tips on how effective photography can build a salon brand: Remember “A picture is worth a thousand words!”

Visuals definitely play a crucial role in how you represent your grooming business to your potential clients. You need to make first impressions last.

How can you do that?

You need to build Know, Like and Trust with pet owners. So, for this they need to see you.

Pet owners, most importantly, need to trust you. After all they trust you with their fur baby!

So you need them first to know you, then get them to like you and finally they will trust you.

So why would they do any of this if there is an unprofessional image of you or no image at all on your website or on your social media? Why would they trust you if they haven’t seen you and how you groom a dog?

As a dog groomer you should have images of your salon, you grooming

The following photos were taken for a groomer

different dogs (or a specific breed if you are a specialist) and most importantly, you. People will connect with your words so much better if they can see who is behind them. This will help grow your business and will position you as an experienced groomer.

If you want to get more clients you need to be visible and your potential clients need to see what you represent.

Selfies definitely don’t cut it, as they don’t show you as a professional expert in your field.

Stock images are generic and won’t show the uniqueness of you and your brand and your potential clients have probably seen those stock images a million times before.

Having a professional brand photography session with a Brand Photography Specialist will give you a bank of bespoke and personalised images designed just for you and your business. They will save you a heap of time, as they are now there as your disposal to use when ever you like, instead of having to scrabble for another stock image or take another photo of a dog with your phone.

Professional photos will attract your ideal clients, and they will enable you to stand above your competition and feel completely confident and

Dog groomer Gina with Frenchie

empowered in what you do.

Imagine your website showing you and you at work, making you an expert in your field, your social media looking more beautiful then ever, your marketing materials all branded with your own images and your pictures in the magazine where your article is featured.

These brand photos are an asset and will serve you for months and years, that you need to invest into.

So do you like your picture taken? No?

You might be surprised to learn that almost everybody is uncomfortable in front of the camera. People want to get to know, like and trust you – and they can’t do it if they don’t see your face.

The secret is to find a brand photographer who you like. Don’t rush into the cheapest one near you, because that won’t work. A good brand photographer will take the time to get to know you and your business, and plan a photography session for you. She is there to help you get comfortable, make you smile, and make you forget that you actually don’t like it. One who knows the dog grooming world is even better. Then your brand photography session will be so easy and smooth, and

Gina at work

you will have gorgeous images!

Hopefully now you all agree that having professional images will make you stand out from the crowd and attract more clients into your business. Believe me, it will give you more confidence as well!

So, get out from behind the scenes – it’s time to shine!

About Petra

Petra Losonczi-Kiss is a Pet Business Brand Photography Specialist and owner of Petra Brand Photography.

She explains: I help pet professionals to stand out from the crowd and attract new clients with personalised brand images.

I have been working in vet practices for over five years where pet owners often ask for advice when they need a dog groomer or other pet professional. They always say the specifics they want so I got to understand their needs.

I realised that I can help pet businesses to attract the right clients if I do my other profession - photography - full time. https://petra-brandphotography.co.uk/ Facebook @petra.brandphoto Instagram @petra.brandphoto Tel: 07932893008