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Welcome to the April issue of Total Grooming Magazine — a month where education, welfare and professional pride take centre stage.
As our industry continues to evolve, so too does the responsibility we carry as grooming professionals. Standards are rising, expectations are growing and conversations around welfare, safety and professional development are becoming louder and more important than ever. This issue reflects exactly that momentum.
Health and safety leads the way in our in-depth feature Safety Shapes Success, where experienced salon owners share practical, real-world insight into protecting not only the dogs in our care, but ourselves and our teams too. From preventing injury and hearing loss to recognising behavioural stress signals and maintaining hygiene standards, it is a timely reminder that safeguarding our salons safeguards our futures.
Education is another strong theme this month. We preview the launch of GroomFest’s first dedicated Education Day — a significant step forward for the profession. As the industry grows more skilled and more visible, structured learning and shared standards are no longer optional extras — they are essential pillars of modern grooming.
Our April Groomer of the Month is Kelly Davis of KD Grooming Studio, whose journey highlights the power of mentorship, continual learning and building a business rooted in trust and wellbeing. Her passion for raising standards and supporting the next generation is both inspiring and reassuring.
We also feature Rachel Bean’s powerful column Care Without Borders, which takes us from UK salons to lifesaving work overseas. Her message is clear: education in canine first aid and proactive care truly saves lives — wherever you are in the world.
For those working with felines, Katie Gwilt reminds us that cats are not small dogs. Her expert guidance on stress signals and feline-centred handling challenges us to rethink assumptions and deepen our understanding of the cats entrusted to us.
Finally, we’re delighted to bring you our interview with The Kennel Club following the outstanding success of Crufts 2026. It was an incredible event and a huge moment for our industry — a celebration of skill, dedication and the professionalism that continues to drive grooming forward.
Thank you, as always, for being part of this community. Whether you are refining your technique, investing in education, mentoring others or simply striving to do better each day, you are helping shape the future of grooming.
Enjoy the issue.
Tom Woollin Editorial Director
Kelly Davis of KD Grooming Studio shares her journey, the mentors who shaped her career, and her commitment to raising standards through education and trust-led grooming.
Industry professionals explore why proactive health and safety — from behaviour awareness to physical wellbeing — is essential for protecting groomers, dogs and long-term business success.
We look back at Crufts 2026, celebrating an incredible event that showcased excellence, innovation and the continued strength of the grooming industry.
Veterinary nurse Rachel Bean reflects on lifesaving spay and neuter work in Sri Lanka and explains why up-to-date canine first aid training empowers groomers to act confidently in emergencies.
We preview Groom Fest’s first dedicated Education Day, highlighting how live learning, industry collaboration and shared standards are shaping the future of professional grooming.
Feline expert Katie Gwilt explains why cats are not small dogs and reveals how recognising subtle stress signals leads to safer, welfare-led cat grooming.
Ruff Barkinson has a new owner, Sarah Le Tocq of Devine Dog Groomers, Milton Keynes has taken over the reins.
Hi, I’m Sarah — the proud new owner of Ruff Barkinson Ltd
Dogs have always been such a huge part of my life — not just as pets, but as family, since I was a young girl, so always new I wanted to work with animals and be apart of this massive growing community. For the past 12 years, I’ve owned and run my own grooming salon, spending my days hands-on with every coat type, every personality, and every little quirk that makes each dog so special.
I’ve seen nervous first visits turn into tail-wagging excitement, and there’s nothing more rewarding than building that trust and bond. That’s what truly drives me — making every dog feel safe, cared for, and loved from the moment they walk through the door.
I purchased the brand because I actually fell in love with Ruff Barkinson long before I owned it. My first purchase of it was 5 years ago when I met Ryan at Groomfest, not only did I come away that day with a boot full of shampoo, but made a very good friend too. I have used
it in my salon, trusted it on my dogs and my own clients, and genuinely believed in what the brand stood for. So when the opportunity came up to buy it… it just felt right to take the next step (and my bones aren’t getting any younger from grooming!)
Now, being able to combine my real grooming experience with a brand I’ve been so passionate about means everything to me. Every single bottle is a
reflection of the standards I work to every day — gentle, effective, and made with genuine care.
Very excited for this next chapter!
To check out the product range visit www.ruffbarkinson.co.uk
Ranked #1 Ethical Pet Grooming Brand with GSG Ethical Score of 98.
WildWash, the UK-based natural pet care company, is proud to announce that it has been awarded Ethical Accreditation and officially ranked #1 Ethical Pet Grooming Brand, achieving an exceptional GSG Ethical Score of 98.
WildWash’s score of 98
reflects its long-standing commitment to:
• Full ingredient transparency across every product
• 100% pure essential oils
• No parabens, phthalates, phosphates, petrochemicals, sulphates or PEGs
• Cruelty-free formulations with no animal testing
• Responsible and ethical business practices
This independent recognition places WildWash significantly ahead of many well-known pet grooming brands within the sector. Publicly available industry comparisons show that other established brands score substantially lower, with some receiving scores around 65 and without Ethical Accreditation.
The ranking, published by The Good Shopping Guide, evaluates brands across key ethical criteria including transparency, environmental impact, animal welfare, supply chain responsibility and corporate governance.
Founder Jane Cooper commented:
“We have always believed that ethics should be the foundation of pet care, not an afterthought. Achieving a GSG Ethical Score of 98 and being recognised as the #1 ethical pet grooming brand confirms that our commitment to transparency and integrity truly sets us apart.”
As consumer awareness around ethical purchasing continues to grow, independent scoring systems are becoming increasingly important in helping customers make informed choices. The noticeable difference between WildWash’s score of 98 and lower-scoring competitors highlights the importance of measurable standards within the pet care industry.
Consumers and industry professionals can review the full ethical rankings and brand comparisons via The Good Shopping Guide here: https://thegoodshoppingguide.com/ subject/ethical-pet-grooming/
More information about WildWash’s ethical commitments and full ingredient transparency can be found at: www.wildwash.co.uk
The right clipper sets the tone. The eMERGE® Lite provides dependable performance, while essential grooming tools support prep, detail work, and clean finishes from start to end.
Kelly Davis, owner of KD Grooming Studio, is our April Groomer of the Month. From early handson experience to building a business rooted in trust, education, and wellbeing, Kelly shares her journey, her mentors, and her passion for shaping a more professional, respected grooming industry.
How did you first get started in grooming, and what inspired you to choose this as your career path?
I first got started in grooming through work experience at Canine Design with Lesley, just three weeks into my journey working with dogs, being hands-on in a real salon environment gave me early exposure to the skill, care, patience, and trust required in professional grooming. At the end of those three weeks, I was offered a job, which confirmed for me that grooming wasn’t just a job, but a career path I wanted to fully commit to and grow within.
Have you had any standout mentors along the way?
I’ve been lucky to have some truly special mentors along my journey. My dad was
my very first mentor and my biggest supporter throughout my business career. Losing him last year was incredibly hard, but his guidance, encouragement, and belief in me still shape everything I do. His influence will always be a part of my journey.
Professionally, I’ve also had the benefit of learning from highly respected industry mentors, including Lesley Garrett, Julie Harris, and Denise Westbrook. Each of them has contributed to my development in different ways, helping to shape my skills, confidence, and professional standards over the years.
Can you walk us through how you run your business day to day—what makes your salon or service unique?
My business is built on quality, education, and meeting the individual needs of each pet. Every day is designed to ensure dogs and cats are groomed in a calm, respectful environment, with their comfort and wellbeing always the top priority. What truly sets my salon apart is the focus on building trust—with both pets and their owners—and the commitment to teaching and mentoring students, all while providing a grooming service with caring, attentive customer care.
What have been some of the biggest challenges you’ve faced in your grooming career or business, and how have you overcome them?
Like many groomers, balancing the physical demands of the job with running a business is tough—especially in today’s climate. On top of that, maintaining high standards while teaching clients and students adds another layer of challenge. I tackle this by continuously learning, streamlining my processes, and surrounding myself with supportive professionals who are as committed to growth and education as I am.
What do you love most about being a pet groomer, and what keeps you passionate about the work?
What I love most is the bond I build with
every dog and cat I groom—earning their trust is incredibly special. I’m also passionate about the skill and creativity involved in grooming, while always prioritizing the health and wellbeing of every pet. Helping students learn the craft, grow in confidence, and build their own successful grooming businesses is just as rewarding as the grooming itself.
What tips or lessons would you share with aspiring groomers to help them build both their skills and confidence?
Knowledge is everything. Never stop learning, whether that’s breed standards, handling techniques, animal behaviour,
or business skills. Confidence comes with education, experience, and being open to growth.
Where do you see the grooming industry heading in the next few years, and how do you plan to evolve alongside it?
I hope to see more regulation, education, and professional development within the industry. As grooming continues to evolve, I plan to evolve with it, by continuing to educate myself and others, adapting to higher standards, and helping shape a more informed and respected grooming profession.
Health and safety in grooming salons is more than compliance; it protects staff, pets and reputation. These five essential actions help create a safer, calmer workplace, reduce accidents and demonstrate professional standards clients trust and inspectors expect every single day.
Conduct thorough risk assessments for every area of your salon, including bathing stations, drying rooms and reception spaces. Identify hazards such as slippery floors, trailing cables, aggressive behaviour and chemical exposure. Review assessments regularly, record findings and brief your team so controls remain practical, understood and consistently applied at all times.
Invest in staff training that covers safe handling, restraint techniques and reading canine body language. Regular refreshers reduce bites, scratches and stress-related incidents. Ensure new starters are supervised until competent, and document qualifications in first aid
for humans and pets to strengthen emergency preparedness across the entire grooming team effectively.
Maintain equipment to manufacturer standards and keep maintenance logs for clippers, dryers, tables and electrical systems. Arrange portable appliance testing as required and replace damaged leads immediately. Clean and disinfect tools between appointments to prevent cross-contamination, protecting animal health while reducing slip, trip and fire risks within the salon environment.
Implement clear cleaning schedules that specify products, dilution rates and
contact times. Store chemicals securely, labelled correctly and away from food preparation areas. Provide appropriate personal protective equipment such as gloves and eye protection, and train staff in safe mixing, disposal procedures and spill response protocols for daily salon operations.
Prepare for emergencies with documented procedures covering fire evacuation, power failure and medical incidents involving pets or people. Keep first aid kits stocked and accessible, display emergency contacts clearly and practise drills periodically. A calm, rehearsed response minimises harm, reassures clients and demonstrates responsible, professional leadership under pressure at all times.
Health and safety in the grooming salon is about far more than ticking compliance boxes. From protecting our hearing and backs to recognising canine stress signals and preventing crosscontamination, maintaining high standards safeguards groomers, dogs and businesses alike. Two experienced salon owners share the lessons they’ve learned the hard way.
Health and safety has become one of the defining conversations in professional grooming. As the industry evolves, expectations are higher — from clients, regulators and groomers themselves. What was once considered “part of the job” is now recognised as preventable risk.
From slip hazards and hearing damage to canine behaviour and cross-contamination, a safe salon is built through awareness, training and consistency. Some hazards are obvious. Others quietly build over time.
“There are many health and safety risks in the salon, some obvious, such as water on floors creating slip hazards, so always wear appropriate footwear,” says Cheryl Howard, owner of Le Grand Chien.
Wet floors and trailing cables are visible dangers, yet complacency during busy periods can quickly lead to injury — to groomer or dog.
Joanne Botwood of Sassy Cat & Dog Grooming highlights another common risk: leaving dogs unattended on grooming tables. “Leaving dogs
unattended on the grooming table while the groomer’s attention is elsewhere, like answering the phone or attending to a client that has arrived. Tethered to the table or even worse not.”
Her advice is straightforward. “To prevent risk of injury to the dog take the time to place the dog on the floor or in a crate while your attention is needed elsewhere. Alternatively ask another member of staff to stand with the dog if there is staff available.” It takes seconds for a fall to happen.
Other risks develop slowly. Lifting is one of them. “There are also risks we don’t always think about as we go about our day, such as lifting dogs, whether small or large,” Cheryl explains. “Knowing how to bend your knees and keep your back upright will help prevent back injuries. Even with smaller dogs, if they wriggle while you are holding them, it can still put your back out — believe me.”
Repetitive strain and poor posture shorten careers. Hydraulic tables, ramps and team lifting are preventative tools, not luxuries. Hearing protection is another area often neglected. “Always wear ear defenders,” Cheryl urges. “I have experienced hearing loss in one ear and now suffer from severe tinnitus and it is extremely unpleasant and something that could have been prevented with the proper protection.”
Joanne echoes this: “Invest in yourself, wear a face mask, wear ear defenders, keep equipment up to date and in good working order helping to prevent wear and tear on your joints. Look after your back, your shoulders.”
Airborne hair and dander pose respiratory risks, making PPE essential rather than optional.
Cleanliness must also be viewed as health protection. “Keeping the salon clean is not just about it appearing nice to clients — it is for our health as well as the dogs’,” Cheryl says. “Keep the floors well swept and clean, and ensure tables are cleaned and disinfected as much as possible throughout the day.”
She stresses correct product use: “Not everyone is aware that certain cleaning
products require a specific contact time to be effective, or that they must not be mixed with other chemicals. Only dog-safe products should be used. Tools should be cleaned between grooms, and clean towels used for each dog bathed. Cross-contamination must be minimised wherever possible.”
Training underpins all of this. “I think all staff need to be made aware of why we implement health and safety rules and understand the risks,” Cheryl says. “It’s important they know not just the rules, but the implications of not following them.”
Joanne agrees. “The role of staff training is to equip employees with the knowledge to identify hazards in the workplace, reducing workplace accidents keeping staff members safe and ensuring compliance with legal H&S requirements.” Essential training includes “first aid, risk assessment, C.O.S.H.H, fire safety and P.P.E usage.” Regular training keeps everyone aligned and minimises injury and absence.
Understanding canine behaviour is equally critical. “Not having a basic knowledge and understanding of dog behaviour and body language, this is a BIG part of being a dog groomer,” Joanne stresses. “Failure to pick up on
any warning signs of fears and anxieties the dogs are feeling can result in the groomer being bitten or the dog getting injured.”
An anxious dog can be more unpredictable than an aggressive one. “An anxious dog can be equally as dangerous as an aggressive dog,” Cheryl explains. “In my opinion, the likelihood of being bitten is often greater with nervous dogs, as they tend not to give as many warning signs.” Her approach: “A muzzle is always my preferred option and, if it is safe to proceed, it can help calm the dog… Sometimes a helping hand from a fellow groomer… can also make a big difference.”
With elderly or medically complex dogs, assessment and communication are key. “The key here is to gather as much information from the owner as possible,” Joanne advises, including medication, veterinary involvement and temperament concerns. She recommends adding consultation time and recognising that “not all dogs with complex needs can tolerate a full grooming session… 2 shorter appointments may be needed and more beneficial.”
Cheryl reinforces professional judgement. “You really do have to know when to proceed and when to call time on a groom — whether the owner likes it or not. Trust your instincts.” She warns that older dogs can panic unexpectedly during bathing and drying. “If this occurs, I stop immediately… covering the dog with a towel and holding them close… helps calm and reassure them.” Future adjustments should be recorded and owners informed.
Clear communication keeps expectations realistic. As Joanne explains, “Good communication with the owner about what they want from the groom… and what is realistically possible to keep the dog safe are both important.”
Reflecting on 37 years in the industry, Joanne notes how much standards have improved. “It was not a topic of importance back when I started.” That progress must continue. Health and safety is not bureaucracy — it protects careers, dogs and reputations. As Cheryl’s experience with hearing loss shows, some lessons cannot be undone. Awareness is now there; the responsibility is to act on it.
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Following the debut of the Royal Kennel Club Dog Grooming Championships at Crufts, Chief Executive Jannine Edgar shares thinking behind bringing grooming into the spotlight, reflects on the competition’s first year, and explains why recognising professional groomers is more important than ever for canine health, welfare and future of the industry.
This year saw the launch of the Royal Kennel Club Dog Grooming Championships at Crufts. What sparked the idea to introduce a grooming competition to the show?
Dog grooming has always been part of Crufts, even if much of it has traditionally taken place behind the scenes. From the
beautifully prepared dogs in the breed rings to the ever-popular grooming demonstrations around the show, it’s always been clear just how important grooming is to a dog’s care and wellbeing.
Creating the Royal Kennel Club Dog Grooming Championships felt like a natural next step—bringing that skill, creativity and dedication firmly into
the spotlight. The idea also grew from the momentum within the grooming community itself. Many exhibitors already compete in grooming events, and with the Young Kennel Club running competitions for years, alongside insights from events across the UK and Europe and our work with sponsor Artero, it became clear there was a real appetite for a major championship here in the UK.
Why did the Kennel Club feel that now was the right time to put professional grooming in the spotlight at Crufts?
There’s been a real shift in how dog owners view grooming. More and more people understand that it’s not just about how a dog looks, but about their comfort, health and overall wellbeing. Professional groomers play a vital role in that, offering expert advice on everything from coat care to spotting potential health concerns. Crufts, with its large and engaged audience, felt like the perfect platform to celebrate that expertise while also helping owners learn more about how to care for their dogs at home.
With competitors across several categories and experience levels, what was the thinking behind the format of the competition?
The aim was to reflect the breadth and diversity of the grooming world. By including a range of categories and experience levels, the competition could showcase everything from emerging talent to highly skilled professionals.
It also mirrors the wider grooming community, where there are many different pathways and specialisms. Creating an inclusive format meant we could celebrate that variety, give more groomers the opportunity to take part, and ensure there was something for everyone to enjoy—whether you’re in the industry or simply curious about what goes into professional grooming.
From your perspective, how did the first year of the grooming championships go, and what was the reaction from both the industry and Crufts visitors?
The first year exceeded expectations. There was a fantastic level of talent on display, and the atmosphere around the competition was brilliant throughout. The response from the grooming industry has been incredibly positive, with many welcoming the opportunity to see their profession recognised on such a prestigious stage. Visitors were equally engaged—it gave them a chance to see first-hand the level of skill, precision and care involved, which really brought grooming to life in a new way at Crufts.
Now the first competition has wrapped up, what are your hopes for the grooming championships in the future?
This feels like just the beginning. The ambition is for the Royal Kennel Club Dog Grooming Championships to grow into a flagship event within the grooming calendar—something that continues to attract top talent from across the UK and beyond. At the same time, it’s about continuing to raise awareness of the importance of grooming for all dogs, not just those in the show ring. If we can keep celebrating the profession while also helping owners better understand their dogs’ needs, then it will be a real success on every level.
The Royal Kennel Club is hugely thankful to our expert advisors Julie Harris, Chris Barker, Linda Barker and Louisa Tandy, who played an important role in helping us shape the competition. We are also very grateful to Artero for partnering with us and sharing their knowledge and expertise throughout the process.
There’s a common perception that new dog groomers are people pleasers. Low prices, low boundaries. Sometimes no onboarding paperwork or T&C’s…
And I can’t say I don’t meet some new groomers, exactly like that;
fresh out of grooming school and telling themselves they’ll sort that stuff later.
They don’t need T&C’s yet, they’re only grooming their neighbours’ dogs. Or, they can’t charge higher prices yet, because their skills are basic and they need to attract clients.
I get it, I really do.
You spend thousands on qualifications & equipment, of course you want to start getting dogs in the door so you feel like it’s finally paying off!
I remember how much I was chomping at the bit 17 years ago, to just get grooming!! Bring me dogs!!
So, yes, some new groomers attract those dogs with low prices or low boundaries (don’t want to come across as a school mistress and scare them all away right?) .
And I honestly don’t judge.
The fear of an empty diary…
The perceived shame of telling the truth when your family asks you how your new business is going and you don’t want to admit: SLOWLY..?
It’s no wonder many new groomers try to attract customers by being the cheapest around or the one who lets you mess her around without complaint.
I get it.
You at least want the optics of a good business, even if the structure & financial base under it are weak. You tell yourself you’ll sort that out later.
But…
I’ve met a new kind of newbie dog groomer this past year and I’m excited!! I met groomers at Crufts who are still in
initial training, but were interested in how to charge deposits from Day 1!
In my Instagram messages I regularly hear from newly qualified groomers asking when the Grooming Goddess Academy will open again because they want to build their businesses strongly from day one.
And many of the newest members joining the Academy aren’t there to fix burnout, they’re there to avoid it entirely.
They’re using the same lessons that experienced & overwhelmed groomers use to reset and re-align their businesses, but applying them from the very beginning!
It’s an exciting trend and I couldn’t be
happier. It shows real promise for the future of our industry. Business is being valued as much as styling from Day 1, because they’re in this for the long haul.
Experienced groomers are turning to business education to battle overwhelm, avoid burnout & regain control, while new groomers are realising earlier than ever, that a dog grooming business has two parts - the grooming and THE BUSINESS.
And I for one couldn’t be prouder to be part of this awakening to the importance of business education. The future is bright & I’m excited to watch it unfold!
From UK grooming salons to a jungle pop-up clinic in Sri Lanka, Rachel Bean’s journey proves canine first aid saves lives everywhere. In her monthly column, she shares global rescue work, industry-leading education and practical seasonal tips to help groomers protect dogs, raise standards and act confidently when it matters most.
When I first trained as a veterinary nurse, I never imagined that canine first aid would take me from UK grooming salons to a pop-up clinic on
the edge of the Sri Lankan jungle. Yet this January I found myself in Yala with Lucas Helps Dogs of Sri Lanka, helping deliver spay, neuter and vaccination clinics in an area with virtually no veterinary provision.
I want to share the January statistics with you. In just a few days at our Yala pop-up clinic we spayed, neutered, vaccinated and treated an incredible number of dogs and cats. That is
not just a list of procedures, it is lives changed and suffering prevented. One unspayed female dog can have two litters a year, with six to ten puppies each time. Those puppies go on to breed themselves. In six years, that one female and her offspring could theoretically result in 67,000 puppies. Many would die from disease, injury, starvation or worse. The survival rate on the streets is heartbreakingly low.
We are heading back to Yala in February 2027 for four days and need to raise more than £10,000 to make it happen. We are trying to raise £30 a day. If you would like to help, you can sponsor a spay or donate towards Yala 2027 via lucashelpsdogs.com or my PayPal, busterwatsonmarco@gmail.com. Every pound genuinely makes a difference.
Back home, my mission is education. I recently had the pleasure of teaching a Canine First Aid course attended by the rather fabulous Margo the long dog, a real canine influencer. She was an exemplary casualty during our practical sessions, allowing everyone to practise pulse checks and pressure bandaging while remaining impressively relaxed. Her owner described it as a masterclass, and as an ex-veterinary nurse herself that meant a great deal.
All professionals in the dog industry should renew their canine first aid every three years. Knowledge evolves. Guidelines change. In an emergency, what you do in those first few minutes before reaching a vet can preserve life and prevent further suffering. I am incredibly proud to have helped develop the first OFQUAL-recognised canine first aid qualifications and I am thrilled to be speaking at Pet Pro Expo 2026 to continue raising standards across our industry.
Seasonal tip for late winter: be vigilant for cracked paw pads and salt irritation. Gritted pavements, frozen ground and fluctuating temperatures can cause painful fissures and secondary infections. As groomers, you are often the first to spot redness, swelling or excessive licking. A quick conversation with the owner and early intervention can prevent a minor issue becoming a major one.
Whether in Yala or Yorkshire, our role is the same, to protect, to educate and to act before it is too late.
Find out more at www.rachelbean.co.uk
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GroomFest takes a major step forward this year with the launch of its first dedicated Education Day, taking place on 31st May at Warwickshire Event Centre, Leamington Spa. Bringing groomers, breed specialists and suppliers together, the initiative highlights the growing importance of professional development in an evolving industry.
GroomFest has long been recognised as one of the most anticipated events in the grooming calendar — a space where competition, community and commerce meet. This year, however, the event enters a new chapter with the introduction of its first ever dedicated Education Day. More than simply adding seminars to an already busy schedule, GroomFest is making a clear statement about the direction of the industry: education is no longer a side element, but a central pillar of professional grooming.
The launch of GroomFest Education Day reflects the reality that grooming has changed. It is no longer viewed as just a practical service but as a skilled, evolving profession that demands technical precision, welfare awareness, creativity and business understanding. As client expectations increase and breed presentation trends shift, the need for structured, high-quality learning opportunities has never been greater.
Kevin Simpson, Managing Director of Simpsons Grooming Supplies, believes events like GroomFest Education Day are essential in reinforcing that professional status. “Events like GroomFest Education Day are critical because they reinforce
31st May 2026
Warwickshire Event Centre, Leamington Spa
Visit www.groomfest.co.uk or email mike@tgmpublishing.co.uk to secure your place
that grooming is a skilled profession — not simply a service trade,” he explains. “The grooming industry evolves constantly. Breed presentation trends shift. Equipment advances. Welfare expectations rise. Client expectations increase. An education-focused event creates a structured environment where professionals can update technical knowledge, refine methodology, and align with current best practice.”
For Kevin, the impact goes beyond individual skill development. He believes education days provide something the industry genuinely needs: collective direction. “When groomers come together in a professional learning setting, standards become visible. Expectations become clearer. Terminology becomes consistent. That alignment strengthens the credibility of the industry externally — particularly in
relation to pet owners, training bodies, insurers, and welfare organisations. Education days elevate the conversation from ‘what works for me’ to ‘what represents professional standard practice.’ That shift benefits the entire sector.”
In an industry where many professionals work independently or within small teams, alignment around standards is powerful. It strengthens credibility and ensures that grooming continues to be recognised as a profession built on expertise rather than opinion.
Live, in-person education also offers advantages that cannot easily be replicated online. While digital content has widened access to learning, it often lacks the nuance and interaction that complex technical skills require. Kevin highlights why real-time demonstration
remains so important. “Live seminars accelerate skill development in ways online content alone cannot,” he says. “Watching an experienced groomer demonstrate structure, balance, scissoring technique, blade selection, coat preparation and finishing in real time allows attendees to see subtle hand movements and body mechanics, understand timing and sequencing, observe problem-solving in the moment, and ask technical questions and receive immediate clarification. This reduces misinterpretation and closes the gap between theory and execution.”
He also points out that education days reintroduce discipline around fundamentals. “Coat prep, drying technique, scissor control, breed balance and tool choice are often where standards are either strengthened or compromised inside salons,” he notes. When those fundamentals improve, the results extend beyond the individual. “When groomers return to their businesses with improved technical understanding, that improvement multiplies across junior staff, apprentices, client perception, pricing confidence and welfare outcomes. One education day can influence an entire salon culture.”
For salon owner Sally Hart of Tailwaggers Dog Grooming, GroomFest Education Day offers another vital benefit: collaboration across the wider
pet industry. “GroomFest Education Day contributes to the grooming industry in so many ways,” she says. “Groomers have the opportunity to learn and speak to experts in many breeds. This helps to bridge the divide between breeders and groomers, an important step in collaboration within the whole pet industry.”
That collaboration is increasingly important as grooming becomes more visible and more closely scrutinised.
Open dialogue between breeders, groomers and suppliers strengthens understanding and ensures that coat care, structure and presentation are approached with shared knowledge rather than conflicting opinions.
Sally also emphasises the transformative role confidence plays within a salon environment. “Live events and in-person education deliver a full experience helping not only with gaining more knowledge, but also building confidence,” she explains. “Having confidence, gained and supported by up-to-date knowledge, gives groomers the ability to work to higher standards and elevates grooming salons.”
Confidence and creativity are closely linked. “Knowledge builds confidence, and confidence is one of the most powerful sources of inspiration,” Sally continues. “Seeing the groomers that we admire and being able to watch and learn from them motivates us. When we are motivated and inspired, we are more confident to try different techniques, styles and tools, allowing us to bring our creativity to life.”
In a profession that demands both precision and artistry, that spark of inspiration can be invaluable. Education days do not simply refine technical ability; they reignite ambition.
Louisa Tandy, also a salon owner, views GroomFest Education Day as a unique opportunity for connection across every level of the industry.
“GroomFest Education Day is a unique experience for groomers and suppliers to come together to share knowledge, techniques, the latest trends, new products and the latest equipment,” she says.
She highlights the more intimate format of the day as a particular strength.
“GroomFest Education Day allows groomers to learn from industry experts as well as breed specialists in a much more relaxed and informal way rather than attending a structured seminar. Due to its more intimate format the groomer is able to ask questions and get up close to the demonstration, offering a unique opportunity to learn.”
That accessibility encourages engagement. Being able to ask questions in the moment, clarify techniques and observe close-up detail transforms learning from passive observation into active development.
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Louisa also points to the rapidly changing salon landscape. “The type of dog that comes into the salon changes over the years, from purebred dogs groomed to breed standard, to crossbreeds and Asian styling,” she explains. “Events like this allow groomers to learn new styles and apply them to their everyday salon dogs.” As client tastes evolve and styling trends diversify, adaptability becomes essential.
At the same time, the commercial reality of grooming cannot be ignored. “Owning a grooming business is now a cutthroat industry so it is important for a groomer to keep on top of their skills,” Louisa says. “With more knowledge comes more confidence.” In a competitive marketplace, education becomes a strategic investment rather than a luxury.
Networking is another cornerstone of the GroomFest Education Day experience. Kevin describes peerto-peer dialogue as one of the most powerful aspects of professional gatherings. In informal conversations, groomers share pricing strategies, staff management experiences, equipment preferences, problem-case solutions, welfare considerations and business growth ideas. For individuals, this reduces costly mistakes and accelerates development. For the wider industry, it creates consistency in practice, shared professional language, increased transparency and collaborative growth rather than fragmentation. “Networking also opens doors to mentorship, employment opportunities, brand collaborations and future education pathways,” he adds.
Sally agrees that this mutual support is invaluable. “The support we as groomers can get from others who understand what we experience day-to-day, and the ideas and different perspectives we can offer, can be a priceless resource,” she says. “Helping each other to improve ourselves, our business, the services we offer and our relationships with clients helps to lower the risks of burnout and gives far more credibility and professionalism to the pet grooming industry as a whole.”
Louisa echoes the importance of direct interaction with suppliers. “Talking face to face with suppliers is incredibly important as not only is it good to form a relationship with the person on the end
of the phone or behind the website but also a chance to learn more about the products and equipment they sell and new innovations they are planning.” She also notes that the event is valuable for companies themselves, providing insight into the type of products and equipment groomers need or prefer.
Ultimately, GroomFest Education Day represents more than a timetable addition. It signals a collective commitment to growth. As Sally puts it, “GroomFest and live educational events allow us to grow, build support and motivate each other in an industry that demands a lot from us. There is
no substitute and every groomer who experiences GroomFest should be proud of themselves for supporting their industry and elevating themselves.”
Louisa summarises the wider impact succinctly: “GroomFest is an invaluable event for the industry as a whole bringing groomers, experts and companies together.”
With its first dedicated Education Day, GroomFest is not simply expanding its programme. It is reinforcing a powerful message — that professional grooming thrives when knowledge is shared, standards are visible and the community moves forward together.
Cat grooming expert Katie Gwilt shares her insight into feline behaviour, welfare and handling, helping professionals understand cats’ unique nervous systems and build trust through calmer, more compassionate grooming practices.
Welcome to another month of cat musings. This month we have a look at something I often say to pet professionals, clients and people in general: cats are not small dogs. It never seems to stop being necessary to say. Applying dog logic and behaviour to cats just doesn’t translate.
The cat “seemed fine” … until “it wasn’t”. Most people who work with cats do not mean to cause harm, but without taking time to understand them it is easily done. Cats don’t just behave differently to dogs, their nervous system reacts differently too. It is easy to mistake cat behaviour for complying with the groom when really they have gone into shut down mode.
Most readers will have come across this response of the nervous system to a stressful event. It developed as an
evolutionary response to perceived danger and has saved many animals. Modern society brings more danger signals with machinery, urban living, over stimulation and separation anxiety. The nervous system of many animals (humans included) is under constant stress which can cause behavioural and medical problems. Keeping these triggers to a minimum helps keep cats relaxed during grooms.
Just to repeat myself : cats are not small dogs! Their stress signals can be very different and if you are going to work with cats you need to know what to look out for. Comparing the two species, under stress dogs often act in a social way, are expressive and discharge stress outwardly. They may tremble, run
around, sway, vocalise or visibly tense their muscles. Cats often self-protect. They may hide underneath things or high up out of reach, make themselves appear small or lash out to push you away. They internalise stress, seen in behaviours like over grooming, freezing and masking their true feelings.
Due to cats often freezing and trying to make themselves small, this behaviour can be misinterpreted as complying. If a cat isn’t meowing, hissing, struggling or biting this is often taken to mean they are a “good cat”. The reality is that this is often a shutdown response. It is why humans get caught out when a cat like this suddenly lunges with teeth or claws. We have missed their early warning signals and pushed them past their threshold.
Some common habits and techniques that may be used for dogs (personally I don’t encourage these on any animal as I take a welfare based approach) that don’t work for cats are :
• Just push through it
• Long sessions = a better finish
• Restraint = safety
• Desensitisation on the day
Pushing through is not an option with cats. You can cause harm and increase reactivity at future grooms. I have worked with cats who have come to me after a negative experience meant that even their trusted humans can barely touch them. Cats are not used to being handled for long periods and many become over stimulated after just a few strokes. This means keeping grooms short and stopping if the cat becomes stressed. Grooms may need to be completed over more than one session.
Groomer’s loops should NEVER be used with cats. Nothing around the neck as they can do serious damage or even strangle themselves. Many cats react poorly to restraints and it can make them more defensive and lash out. For this reason, I use a simple towel or blanket provided by the owner so it has familiar smells. Cats need predictability so developing a routine with each specific cat is a good idea.
None of the above is meant to be a criticism. It is an encouragement to do your research. If you are a dog groomer, you will have done dog specific training and you need to do the same if you wish to work with cats. Work with the cat’s nervous system and not against it. Keep grooming sessions shorter and more strategic (prioritise the cats most important needs first), stop before stress escalates and allow movement and choice where possible. Remember welfare is better than a perfect finish and building trust is better than perfect technique if you have to choose.
Remember: cats aren’t difficult dogs, they are animals with a different survival strategy. To work with cats you don’t have to throw your dog experience out of the window, you just need to shift your mindset and rethink your expectations of progress. Learn the new feline language and be cat curious.
A focused update on law, welfare and professional standards.
The pet care sector is constantly evolving with best practice guides, annual reports and legislation changes being published regularly. Understanding these developments help protect business owners, staff, and the animals that are cared for. In this edition of the Sector Snapshot, the Animal Focused Alliances Vicky Skinner highlights three updates currently affecting the sector.
One important area to watch is the planned reform of the Veterinary Surgeons Act. The current law dates back to 1966 and the Government has recognised that it no longer fully reflects the modern animal care sector. Work is underway to review the legislation and consider how professional roles around animal health are defined. For groomers, this is particularly relevant when identifying issues such as skin conditions, parasites, or injuries during a groom. While diagnosing or treating medical problems remains the responsibility of veterinary professionals, the reforms are expected to provide clearer guidance around professional boundaries and when referral to a vet may be appropriate. Alliance members have been asked for their thoughts and these responses fed into the consultation process.
There have also been recent changes to employment law under the Employment Rights Act, which may affect grooming salons that employ staff. From April 2026, Statutory Sick Pay (SSP) is now available from the first full day of sickness absence, with the previous three waiting days removed. The Lower Earnings Limit has also been removed, meaning more workers are now eligible for SSP. For business owners, this means it’s important to make sure absence procedures and payroll systems reflect the updated rules.
Finally, there have been updates to the Control of Dogs (Livestock) legislation, which strengthen how livestock worrying incidents are investigated and enforced. While groomers are unlikely to be directly involved in these situations, many of you speak regularly with dog owners about exercise and behaviour. Being aware of the issue can help reinforce responsible dog ownership, particularly for clients who walk their dogs in rural areas.
Keeping up with changes like these can feel overwhelming, especially for small businesses. Legislation can be complex and information online isn’t always clear or accurate.
That’s where the Animal Focused Alliance comes in. We monitor developments across the sector and translate them into practical, easy-to-understand guidance for
pet professionals. Our aim is to help groomers work confidently and professionally while always keeping animal welfare at the centre of what they do.
For more information visit www.animalfocusedalliance.co.uk
