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May 2012

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t the recent National Outdoor Events Association’s (NOEA) Convention a local authority events officer put up his hand and admitted that he had written an event tender so that it could be purposely fulfilled by only one company, namely his preferred event supplier. This news was not new. Yet, it outraged those in the room that spend hours writing tender documentation, ensuring they’ve ticked the boxes and met the minutiae. The admission makes a mockery of the tender process – event professionals questioned whether the system should be changed and if Government should create one system so that council events department cannot “fiddle” what is published in black and white for everyone to see. The local authority events officer said that he wished to work with the supplier he trusted, the one he had built a relationship with and the one he could rely on. It’s a fact that people buy people and the above scenario does bow to the old adage that “it’s not what you know but who you know”. But it is not fair, and I like to think that ours is an industry forged on principle. An industry where business is won fair and square and where everyone is given the same opportunities to get ahead. Just two months ago, Dan Howson, founder, sevens 7, highlighted in this very magazine the importance of apprenticeships, and he was astounded by how little businesses are aware of the opportunities available. This week, figures were released that warn of further job losses and redundancies this summer – so what can industry do? Sit back and accept that what happens happens, or step up and be prepared to force change? In this May issue, you’ll find a raft of statistics which predict a buoyant future, where opportunities are there to be picked. Also, there’s news from festival directors about their latest developments. Whoever said that festivals are dead is living on another planet. Happy reading,

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No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2012. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

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May 2012

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love Bug

Sandown Park Racecourse hosted VolksWorld, a two-day event for Volkswagen enthusiasts, and welcomed over 18,000 visitors. But how does its organiser, IPC Media, keep the show, which is in its 19th year, fresh?


on the trail

Event trailer and mobile exhibition units will hit the road this summer offering organisers great choice and perfect platforms from which to welcome consumers and business


Win a grey, blue, black or red Egg chair courtesy of City Furniture Hire


people power

Companies are using iconic events as a basis for creating additional celebrations and promotions. As a result, finding the right teams and right staff for your event could not be more imperative


Festival kicks

There’s a veritable smorgasbord of festivals for consumers to choose from. Festival directors talk to Stand Out about their plans for 2012 events


6 Event industry news 8 Discover the latest event tenders 14 There are too many trade


Bringing the message home

Homebase’s Show Me Peak 2012 Roadshow was the biggest ever conducted by the company to help colleagues focus on how to sell more, serve better and waste less

associations, warns Touch Worldwide’s Mike Jackson

49 Google X has an eye on the future 66 The June issue is coming



Dates set for brand new Live Production Network show at 02 Exhibition and conference organiser Informa has announced the launch of a dedicated conference and exhibition for the live production industry – Live Production Network will take place from April 28-30, 2013, at The O2 Arena, London alongside PALME Europe. The event is designed to give the live event production industry a platform to share and discuss ideas, see products in action and learn about developments in the sector. The content of the show will be aimed at tour and event production managers, venues, promoters, manufacturers of live and touring products, event services companies, managers and agents, and

Stand Out is proud to announce that it is the event’s industry partner. The dedicated exhibition will feature a blackout lighting demonstration area, a large outdoor space for stage set ups and exhibitor demonstrations, an indoor exhibition hall for service companies and interactive show features. A free to attend Live Production Network conference will also feature masterclass sessions with speakers. These will take place in bespoke built conference areas and various 02 venues in proximity, and a conference programme and networking area will be hosted by the Production Services Association (PSA).

revealed that the UK exhibitions sector generated £11 billion in spending and contributed £5.6 billion in value added to the UK economy in 2010, equivalent to 0.4 per cent of UK GDP. This activity supported 148,500 jobs in the UK, which equates to 0.5 per cent of total employment in the UK.

Oxford Economics – a task that hasn’t been done since 2005 – UK exhibitions attracted over 13 million visitors in 2010, who spent over £1.4 billion on accommodation, travel and other items. However, there were fewer events in 2010 – 1,600 compared to 1,800 in 2005.

Radio 2’s Chris Evans launches CarFest for Children in Need BBC Radio 2 presenter, Chris Evans has launched a car festival that will raise funds for BBC Children in Need. CarFest will take place at Laverstoke Park Farm, Hampshire, on August 25-26. Razorlight, The Feeling and The Magic Numbers have been confirmed to play at the two-day event. A hill climb, car auctions and car displays will feature over the weekend.

New date UK exhibitions sector generated set for H&s £11bn in 2010, says new research cost recovery scheme New figures released by FaceTime have According to the figures, produced by

Latitude launch for evo hair brand Aussie hair care range, Evo is to launch into the UK market with an experiential area at Latitude. Bite CP is to create a styling area with a trailer park feel, enabling festivalgoers to get the “Latitude Look” when their hair is washed and styled with feather extensions. Visitors can purchase a wristband on-site which will give them exclusive access to the park, the Garden of Evo and a Hair of the Dog bar, says Amy Saunders, event


manager, Bite CP. Each day a different coloured wristband will be in operation, and two large trailers and a series of small caravans will give the experiential area a 1960s shabby chic feel. Style warriors are also set to roam the festival, looking for people who may need a mini style makeover, and the brand is also sponsoring Latitude’s fashion show, which will sit over the site’s lake.

The Health and Safety Executive (HSE) has revised the start date of its fees recovery scheme that will recover costs from those who break health and safety laws. Stand Out reported last month that the HSE planned to charge companies £124 an hour for any advice it gives following the discovery of a material breach during a site inspection. The HSE had planned to enforce fees recovery from April 6. This is now likely to be October 2012. HSE is taking advantage of the extra time to work further with businesses to improve their understanding of the scheme and how it will affect them.

Eurostar enters festival market with Traction Eurostar has entered the festival market and will on July 14 present Traction, a one-day music event at Granary Square, London. The festival will be curated by DJ Gilles Peterson and will form part of the London 2012 Festival. A number of European acts are set to appear on one stage for a series of musical collaborations.

Emap has announced a major rebranding and restructuring process that will see the creation of three new operating companies. The large-scale conferences, festivals and exhibitions business will be known as i2i Events Group, the information services business becomes 4C Group, while the name Emap will be retained by the publishing and associated events business. The reorganisation will enable i2i Events Group to focus on global growth

opportunities. Its portfolio includes the World Retail Congress, BETT, Naidex, Spring Fair International, RWM, BVE, Pure London and World Architecture Festival. i2i Events Group is led by Mark Shashoua, who was appointed to run the business in November 2011. His immediate focus is on building an international sales team and seeking expansion opportunities. The group holding company becomes Top Right Group.

NEC awarded Crufts sponsorship contract after 2012 success The NEC Group has been awarded the sponsorship contract for Crufts for the second year running, after attracting a number of new and returning sponsors to the 2012 show including brands such as Lathams and Purina. Existing sponsors such as Eukanuba, Agria Pet Insurance, Samsung, R&L Pet Products, Royal Canin, Arden Grange and VetMedic returned for another show. The team has been briefed to find brands from title sponsorship level down for 2013, which want to speak to the large Crufts audience.

This year’s show attracted a flurry of media interest, giving headline sponsors the maximum amount of exposure to a diverse audience of animal lovers. The competitive elements of Crufts were broadcast on More4, with viewing figures reaching just over 2.7 million. Over 800,000 people watched the YouTube channel live, which gained an additional 3,000 subscribers over the four days and over 16,000 comments during the live stream and over 66,000 fans also joined the canine conversation on Facebook.

Jubilee boating festival plans revealed

Festival intern and apprentice scheme launched

Plans have been revealed for a new boating festival that will celebrate the Queen’s Diamond Jubilee. The organiser of the British Leisure Show has launched a free to attend event – the Boat and Leisure Festival, Cowes, Isle of Wight, will take place over the Jubilee bank holiday on June 4 and 5. Festival director, James Brooke says that the event will be “overtly British-themed” and will feature live music and hospitality. He said: “This new event provides an opportunity to generate additional revenue for companies trading within the marine industry. The festival is being held at the home of world yachting, at the start of the summer and the boating season.”

Festival Republic has announced plans to introduce an apprenticeship scheme at Reading and Leeds Festivals as well as an internship scheme. Two apprenticeships, one at Reading Festival and one at Leeds Festival, have been created alongside 10 internships lasting up to three weeks. The apprenticeships will last for one year, and the placements will be located in London or on site at Reading or Leeds. Applicants, who must be aged between 18 and 25 years old, will be asked to compose a letter of no more than 500 words on why they would like to be considered for an internship, giving details on the area they would prefer to work in. The deadline for applications is May 5.

Formans has launched Fish Island Riviera, a collection of hospitality and experiential suites that will offer catering from Admiral Crichton. Chocolate – York’s Sweet Story has opened and is available for private hire, chocolate tastings and chocolate demonstrations. Rouge Events has been appointed by Threesixty Entertainment to deliver hospitality for the new production of The Lion, The Witch and The Wardrobe, which is set to take place in Kensington Gardens. ICHF Events has confirmed a second show at Glow, Bluewater, following a successful first event at the Kent venue. In 2013, the Lib Dems will host its autumn party conference in Glasgow – the SECC will host 7,000 delegates. Supperclub has launched a dedicated Bellini bar in Notting Hill where guests can even bathe in Champagne. The Annual Hotel Conference (AHC) has signed a four-year deal with Visit Manchester to keep the event in the city until 2015. Jamie Green, formerly of RPM, has been appointed as senior account director at The Circle Agency. A festival to mark the 10-year anniversary of Joe Strummer’s death has been created. Strummer of Love will take place from August 17-19. Motorsport UK is to be rebranded Silverstone Motorsport UK and will take place on November 3 and 4 at The Wing, Silverstone. Demand for tickets for the Formula 1 Santander British Grand Prix is so high that Silverstone has increased capacity by 3,500, adding two new grandstands. Ampersand, Clerkenwell Green, Jackson Gilmour and Rocket have been added to the Science Museum’s approved event caterer list. Havas Media has acquired experiential marketing agency Ignition.



Emap restructures and rebrands to become i2i Events Group

Tenders and conTracT wins

Tender moments neptunus has won the contract to supply Frieze art Fair with temporary exhibition space

The Forestry Commission is seeking to appoint a contractor for the provision of L-Acoustics V-DOSC PA Services for its outdoor music events, which runs over 23 nights (including back to back shows) at seven forest venues in June and July. Bidders must be UK or Europe registered V-DOSC network partners with experience of outdoor shows, able to provide exactly the same PA system and associated equipment each of our venues and able to provide experienced sound engineers. This is a three-year contract with an option, depending on performance, to extend the contract for two further one-year periods. The estimated total value of the contract is £860,000. Contact Rachael Miller: rachael. by May 15. SO Group has been appointed by Media 10 as sole contractor for the next four years. The first of the shows that saw SO Group partnering with Media 10, as part of this new deal, was Ideal home Show which opened in March. Chester City Council has awarded Chester Performs with a three-year contract, worth over £250,000, to deliver arts events and festivals. Showsec has been awarded the contract to provide the security and crowd management at the Bournemouth Sevens Festival 2012.


Showsec will be providing up to 70 SIA licensed security professionals and stewards each day to implement a tailored security plan which will include entrance staff, guest services for VIP and backstage areas, crowd flow management between the campsite and the main festival area and specialist pit teams for the music stages. Neptunus has signed two three-year contracts to supply the Frieze Art Fair and Frieze Masters exhibition with 30,000 square metres of temporary exhibition space annually. The Frieze Art Fair will be located in a 20,000 square metre Alu Hall complex and the Frieze Masters will take over a 10,000 square metre space. Richmond Event Management has been awarded the contract for event management and production of the 2012 Bristol Harbour Festival. The city’s harbour and Queen Square will take centre stage, as up to 200,000 visitors are expected to attend the event which takes place from July 20-22 - a week earlier than its usual calendar spot. Cities are being invited to bid to host a leg of the Extreme Sailing Series. OC Thirdpole recently announced that three new slots are available for cities that would like to play host venue to an EXSS event in 2013-2016. Cardiff signed up to the circuit this year. The deadline is May 18.

Discover the latest tenders, business opportunities and event bids up for grabs. Plus, read on to learn a host of contract awards The Event Medicine Company is to provide medical cover to the Portsmouth Air Festival, a new seafront airshow taking place on August 18. Dublin Bus seeks a contractor to assist in the delivery of promotional events relating to the company’s corporate social responsibility policy. This is a threeyear contract. The deadline is 5pm on May 2. Email

Clive Little, director of events and programming, Olympic Park Legacy Company, has revealed that the organisation is soon to issue a number of tenders that will benefit suppliers and agencies looking for work in 2013. Little explained that the legacy company, now known as the London Legacy Development Corporation, will require a temporary pavilion to sit within an area of the south park when the Olympic Park reopens as the Queen Elizabeth Olympic Park in 2013. The structure will measure 5,000-6,000 square metres and should be able to host small exhibitions, art fairs and hospitality. Little also said that there are plans for a winter festival – event management companies will be asked to submit proposals, and plans will also be required for a launch event to celebrate the official opening of the Queen Elizabeth Olympic Park on July 27, 2013.

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Beyond 2012

Melvin Benn addresses the audience at the NOEA Convention

The annual National Outdoor Events Association (NOEA) Convention took place in March. Stand Out listened in, as Melvin Benn, managing director, Festival Republic, looked beyond 2012


ealth and safety is not an obstacle, a resale cap should be put on event tickets and the Olympics will bring valued and needed venues into the capital – these were just some of the opinions from Melvin Benn, managing director, Festival Republic, as he took to the stage at the 10th annual NOEA Convention and Awards. Benn, also chair of Wembley Stadium, told the audience of event professionals that the Olympics should be seen as a massive positive, and is certain that London will not struggle once the International Olympic Committee has left town. “In Yorkshire terms, the Olympic Park is a pain in the arse – it won’t be the glorious edifice that Wembley is,” he said, smiling. “The Sydney Games legacy has been underwhelming because venues have failed to underpin culture. I’ll spend zero time on the Athens legacy because if I spend one minute on it, it will exceed the amount of time the Greeks have spent on it since. And


Beijing is throwing money at the Bird’s Nest to bring in big name pop stars. “I am certain that London will not suffer the same. And you know – when cabbies aren’t complaining, you know that events are being well received.” Benn argued that London 2012 will redefine the customer experience and shape future events. Hence, industry must not allow “buffoons” to get hold of the event and run it. Excessive event dressing will take things to another level, he said. And, after the Paralympics, the football and rugby seasons will benefit from renewed vigour. “The Government did put the Olympics into an area where it was needed and where a community will be created. The Olympics is not only a springboard for new events but also a springboard for learning how to do things better. “Once learning has been achieved then knowledge will filter out – operations teams will contract and get jobs elsewhere. They will take their learnings with them on how the customer experience can be done better.”

Benn is a staunch believer in the customer – not all customers want the same thing but a customer does want an event to be the experience that they anticipate. And so, organisers must always produce a better event than their last. He has taken his learnings of structure from working at Wembley Stadium to his own festival business but his knowledge of how to be fan friendly has filtered through to his work with stadia and large venues. Benn concluded: “In the 1930s, 40s and 50s, there were only a handful of countries capable of handling the Olympics. Today, there are 40 to 50 countries so do not expect it [Olympics] to come back. We will do what we say we’ll do and it will be written in our sustainability policy. Brits live by the rule book and so everything in our bid will be delivered on. The BBC has raised the profile of London 2012. The country will be obsessed with it and so people in Yorkshire will then believe it’s for them and not just Londoners or Southerners.” The coming months will tell.

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Volksworld show

Love Bug Sandown Park Racecourse hosted VolksWorld, a twoday event for Volkswagen enthusiasts, and welcomed over 18,000 visitors. But how does its organiser, IPC Media, keep the show, which is in its 19th year, fresh?


how many people can you fit in and on a Volkswagen Beetle? Volksworld show tried to find out

A male-heavy audience attended Volksworld show, which has taken place at sandown Park racecourse for many years


ou can safely say that Volkswagen is more than a brand – it’s a lifestyle choice that not only radiates affordability and reliability but also a sense of spirit, style and fun. Its popularity is such that the brand has created a new Facebook game with Trial DDB Amsterdam, offering players a chance to win a European trip in a Beetle. The game plays on the social aspects of a journey and shared experiences with friends. VolksWorld Show, which recently took place at Sandown Park racecourse, also capitalised on the car marques’ status and on an a hot and sunny day in March the world and their camper vans hit the streets of Esher, Surrey. “VolksWorld is one of the few Volkswagen and car shows that takes place in the South,” comments Adrian Vaughan, marketing manager, IPC Media – owners of both VolksWorld magazine and VolksWorld Show. “It’s the only show that has a large indoor display of cars, and, of course, it’s handy for European visitors. “In its second year, VolksWorld took place at the NEC but it wasn’t a success. “Five to 10 per cent of our audience comes from Europe, but our core audience is prepared to travel. With regards to marketing, we market locally but our catchment only stretches a 20-mile radius. Our audience is very male – 40-year-old blokes with a family. You’ll see them with their kids or they will have left the wife at home. Many do bring their families and make a weekend of it, and so we desperately need more space for camping.”


Taking place over two days, VolksWorld Show is in its 19th year. The weekend event has seen almost 19,000 people walk through its doors – a figure which has been steadily increasing over the last four years. Yet, its popularity poses problems – so many people wish to see the seminar sessions and car displays, watch camper van cooking demonstrations and buy car parts that the site is at capacity. However, it’s a situation that is not being dwelled upon with negativity. Lack of space has meant Vaughan and Amelia Tyson, senior event manager, and Lucy Waddell, head of operations, Sandown Park Racecourse, have had to be clever with site layout. They have worked together to create an event that will continue to enthuse the VW enthusiasts who keep coming back year after year. Continues Vaughan: “This last year we have started to develop the event’s outside areas and create a summer lawn around Sandown’s parade ring. The VW market is developing, and the focus is on campers rather than beetles. “Although the cars are classic, style and restoration does change. A new way of restoring camper vans will come in and so we have to cover it. The content of the magazine very much leads the content of the show, and in the last five years, camper vans have become massive. “As organisers we have to think creatively about what our visitors and enthusiasts want to see. More vehicle types have to be catered for and so there really is nothing that we can leave out of the show to make way and space for something else.”

VolksWorld Show attracted almost 19,000 visitors

Green light for 2013

VolksWorld utilises Sandown Park’s Esher and Surrey Halls, totaling 4,240 square metres of exhibition space, as well as the site’s lawn area, parade ring, apron, grandstand and first floor events space, which alone is another 800 square metres. Tyson is currently assisting Vaughan, helping him look for extra camping space so that the show can accommodate growing numbers of VW fans in future years. She says: “Camping is such a key part of the event. We have looked at options and land rental and even using Kempton Park [another Jockey Club venue] but it wouldn’t work. Esher High School and the Civic Centre are already used by VolksWorld as car parks, but it’s because of the good

ADI, G4S, City and Suburban Parking, Power Electrics, Fresh Business Thinking, Keystone Events and Sunset Marquees all worked on the event

INSIDER KNOWLEDGE: 72 – total car exhibits 40 – number of extra fire extinguishers that had to be hired because of the car exhibits on site 2,816 – pints of beer sold during the day over the two day event 730.5 – security and stewarding man hours 5,682 – number of vehicles parked over the weekend, not including those camping

relationships that we have with local facilities and businesses that make the event work.” Vaughan adds: “The desire for camping is so great that it’s one area that we will definitely be addressing next year. I am currently looking for a field, just off site, that can be used for more camping, as it provides an option for extra profit. “The last four years have witnessed steady visitor growth. This year we did receive some complaints from visitors as they had to use municipal car parks and pay for parking and so we may even look at park and ride options for next year, or invest in some AA signage and direct people in through a different route, avoiding the A3. “The content is something that develops with the marketplace and so it’s not an issue. Next year will see us concentrate on logistics such as camping, car parking and traffic management.”



Fog in the Channel? Mike Jackson, managing director, Touch Worldwide, and Eventia board member, suggests that our ability to speak “American” is helping our industry to grow


hen I started in events 22 years ago it was our proud boast at Spectrum Communications that the UK was the centre of excellence in Europe for the events industry. For many years I ran huge events where everything with a plug on it and every crew member came from our Sceptred Isle. Occasionally, clients would look at a line of 20 British trucks and 200 British crew having English bacon sandwiches and wonder if this was really necessary? After a bit of sucking through the teeth I would trot out my two stock stories about the only times I had been forced, against my better judgement, to go local

– the video projector for the keynote presentation which still had a covering of confetti from the last show and refused to even turn on and the live satellite link to a waiting Bill Gates in the US that ended with the French technicians on the roof holding the dish in their hands and pointing it hopefully to the heavens. Times have changed and it’s certainly true that much of the technical equipment around Europe is as good as ours and the crew equally experienced, but there is still one trump card – we speak American. There is nothing more reassuring for a jet lagged CEO arriving straight from the airport for his/her 10pm rehearsal to hear the dulcet English (or Scottish/Welsh/Irish) tones of the sound engineer as they push

Mike Jackson

a radio microphone down their trousers/ skirt and the gentle calm voice of the show caller orchestrating proceedings like it’s the 1,000th performance of Les Mis. The language and the fact that so many US companies are based here has been the making of our industry, but do we need any outside help to continue to grow this largely unknown part of UK plc? I think Government should get behind a major export drive to the other parts of the world where English is the language of business – China and India. Unfortunately we have too many trade associations to talk with one voice and until we sort that out we run the risk of being ignored.

No room for error Richard Harmer, director, Event Power Services, and NOEA board member, says that event professionals must distance themselves from those who lack professionalism


or all events companies, whether you are engaged in London’s Olympic events or not, 2012 is “the year” to demonstrate best practice with absolutely no room for error. With the eyes of the world set to look upon London this summer, some will without doubt face the temptation to overstretch themselves and lower standards to “get the job done”. This urge must be resisted at all costs. The international events market is huge and is showing great resilience in the face of the world economic situation, and for the UK economy, the win of the hosting bid for the 2012 Olympics is music to our ears. But, there is the chance that we’ve perhaps all fallen prey to the excitement that this season

will bring us, both in revenue and credit – please take a moment to look beyond 2012. Once the flame dies out and Olympians return to their home turf, the reputation of the UK’s event industry will remain and it will not be easy to shed memory and evidence of oversight regarding health and safety. Risk assessments being one of the most critical factors for your Olympic planning, it is imperative that events professionals remain vigilant to the standards we set to distance ourselves from the unprofessional fringe. It only takes one bad apple, so stand up and find your voice; be counted and be accountable. Never before have we been united as a modern industry under the umbrella of one event, so our joint reputation hinges on all parties. This isn’t the

Does the UK events industry have an advantage because we can talk “American”? Should the reputation of an entire industry be judged on the actions of a few? Comment at


Richard Harmer

time to wish ill of your competitors to prove you can do a better job; but moreover the time to support one another, build reliable and supportive relationships and create a cracking event. What better audience do we have than the world? The Olympics is a golden opportunity to push UK events professionals to the forefront of the global events market, and as professionals we cannot let poor workmanship blemish the reputation of the industry and our opportunities for the future. It is incumbent on us all to maintain vigilance on the standards we work to and those of others around us.



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Britain’s booming

An artists impression of what the olympic park will look like in legacy. new figures suggest that tourists will flock to the capital post London 2012

This summer will present a myriad of business opportunities. The statistics point towards a significant economic boost. Are you in a position to take advantage of the opportunities that lie ahead?


he Queen’s Diamond Jubilee celebrations and the Olympic and Paralympic Games will provide some of the best opportunities for event businesses. Tourists are set to flock to the capital city and, according to new figures, a bumper year is predicted for leisure tourism. London and Partners says that 12.7 million overnight leisure visitors will come to London in 2012, a 5.2 per cent increase on last year’s figures, and the statistics also forecast a 10 per cent growth in the number of visitors through to 2015. Both domestic and international visitors are keen to visit the capital, and London and Partners’ findings quell concerns over whether visitors would be put off by this year’s major events programme. In fact, the stats are rather to the contrary. The findings are a clear indication that visitors want to experience this once in a lifetime year in London. Commenting on the forecasts, Gordon Innes, chief executive, London and Partners, suggested that our events, attractions, theatres and food offerings will prove an irresistible draw.

“Our message is clear – London in 2012 has even more to offer – whether you want to come and celebrate Her Majesty’s Diamond Jubilee, watch the world’s best athletes competing at the Olympics and Paralympic Games or celebrate the city’s openness and diversity at World Pride. London has an enduring appeal for leisure visitors. This is largely because of the diversity and dynamism of the city’s visitor economy which offers something for everyone.” The Olympic and Paralympic Games alone will expose the capital to a global audience of four billion people. This is one of the factors that has resulted in the forecasts for 2013 – 2015 being equally encouraging in relation to growth and opportunity. The exposure through the Olympics will help to sustain the 2012 levels of visits into 2013 and will then aid it to grow as much as 11 per cent over the following two years, resulting in around 14.1 million leisure visitors coming to the capital in 2015. Further research from VisitBritain suggests that British music and music events are proving popular with overseas visitors.

According to the agency, bands and artists such as Adele and Coldplay are helping attract audiences, namely some of the 31 million tourists who came to Britain last year. Of the 20,000 questioned, music was seen as being very much an integral part of Britain’s culture and live music is something international visitors are keen to experience. Visitors from Brazil, New Zealand and Norway are most likely to buy tickets for a music event and watch a live artist. It’s this fact that has prompted VisitBritain to spend £125 million on the GREAT Britain You’re Invited campaign – music is one of the seven pillars being used to capture the attention of commuters in Shanghai, Paris, New York, Sydney and Toronto. Research published last year by UK Music, the commercial music industry’s umbrella body, found that international music tourists attending large-scale live music events contribute at least £247 million, which is around 18 per cent of the market share. As Sandie Dawe, VisitBritain’s chief executive explained, music transcends all boundaries and you don’t need to be fluent in English to enjoy one of the UK’s hottest export



industries. And you can’t really argue with that. Can you? The Department for Culture Media and Sport recently unveiled a raft of facts that bolster economic recovery. It says that London 2012 is helping UK businesses and reveals that 94 per cent of LOCOG contracts won by UK businesses have added £90 million to the bottom line with 98 per cent of Olympic Park contracts being won by UK-based companies. That, it says has presented more than 10,000 business opportunities. But, no one is currently allowed to shout about them so industry must take its word. Earlier in the year, Deloitte said that 81 per cent of companies anticipate an economic boost in 2012. This is compared to just 38 per cent of businesses, which were asked in May 2011. And we all know that positivity breeds positivity. Right? Deloitte has further said that UK business intends to assess the impact of London 2012 at some point before July. A “wellprepared” UK plc is vital to the success of the country and so industry must not

underestimate the impact of the world’s largest event. Colin Hansen, former British Columbia Minister responsible for the Vancouver 2010 Winter Olympic Games, in January said that British SMEs should be optimistic. The Olympics had a huge economic benefit in Vancouver and across Canada as a whole. But the scale of the event was much bigger than anybody expected and many companies just weren’t geared up for how big the opportunity would be.

Looking forward

London 2012 should teach UK plc every single business lesson that there is to learn. Glasgow 2014, Rugby League World Cup 2013 and EuroHockey Championships 2015 should therefore operate without a hitch, as industry will know all there is to know, and all that could go wrong. Sporting events should operate without a hitch, and the UK should be hosting every single world championship, European championship and tournament there is, pooling resources and sharing in the inevitable benefits.

Now, Scotland is preparing to capitalise on the opportunities that visitors can bring. Scotland’s tourism industry has unveiled that day visits to the country are worth £6.2 billion to the Scottish economy. Visitors spend on average £46 per day while tourists to England and Wales spend £34 and £29 respectively. The Great Britain Day Visits Survey conducted more than 38,000 interviews – watching live sporting events and public events and taking part in outdoor activities were top of the activity list during a “daycation”. In fact, four million visits to live sporting events generated an expenditure of £202 million. And, £3,496 million is spent in the UK on tickets to events and shows. The facts and figures are there for everyone to see – the Olympics, Diamond Jubilee celebrations, Glasgow 2014 and major music events will bring visitors to, in the words of David Cameron, our GREAT country. There are a multitude of opportunities that are there for the taking. But, is your business event-ready to consume what’s presented in front of you?

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isual presentation technologies are an increasingly essential part of any event. From digital signage platforms that can be instantly updated to convey time critical information through to creatively engaging prospective clients with 3D or interactivity on an exhibition booth, getting it right can have a powerful impact. So what’s hot in the world of AV for 2012? Stuart Holmes, managing director, PSCo Rental, comments: “For experiential campaigns and roadshows NanoFlex, the world’s first flexible LED screen manufactured by NanoLumens, is making an impact. This is 112 inches and can be curved to a 48° bend radius in concave or convex formations for creative displays with signage that literally stand out. The screen has been designed for touring, weighing just 41 kilogrammes, so is easy to transport and can be suspended from places that have previously been out of bounds.” PSCo Rental is a trade AV specialist dedicated to scouring the globe, finding the latest visual technologies and making them available for UK events in professional rental packages, at a fraction of the cost of buying. The company specialises in large format displays and videowalls and its range of screens allows the rental team to be truly unbiased when specifying a solution. PSCo has been responsible for introducing a number of market leading solutions to the UK through exclusive contracts with manufacturers. This April, PSCo Rental introduced a new product from manufacturer eyevis in the form of omniSHAPES. “omniSHAPES is a rear projection videowall solution comprising half metre modules with a variety of end fixtures, including rectangular, arrows and hexagonal tiles,” says Holmes. “This provides the ultimate videowall platform for creativity with various shaped tiles that are designed to fit together in unusual and striking formations that break boundaries.” Each module contains its own internal signal processing unit meaning images are


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automatically scaled to fit the display and colour balanced to suit the environment, making them perfect for the diversity of rental. They have been designed with front and back access for operation and maintenance with simple assembly, easily slotting into place. Seven years ago PSCo was one of the first companies to be talking about videowalls with the introduction of Orion’s Infinite Plasma. This is a bezel-less plasma screen which can be joined with others to create large walls of virtually any shape or size. These can be combined in columns, archways or strips and other unusual combinations to really capture attention on exhibition stands and other brand events. “Videowalls have gone from strength to strength in the last couple of years and PSCo remains a pioneer of this platform with six different videowall options from plasma to LCD, LED and DLP,” Holmes says. “This includes Sharp’s 60-inch LCD tile which is the biggest screen on the market, ideal for creating large walls with the fewest number of screens. It has an LED backlight for ultra vibrancy in high ambient lighting environments. Microtiles is the smallest on the market in the form of 21-inch DLP cubes which can easily be stacked together in creative formations and are safely transported in flight cases with five in each.” Another of PSCo’s flagship products is the world’s largest plasma, an incredible 152 inches from Panasonic.

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Temporary overlay

Power over principal

When it comes to temporary overlay, trust, loyalty and supplier relationships are more important than price


emporary overlay is an overused and abused term, says John Cochrane, sales director – events, De Boer. He believes temporary overlay is a “nonsense” word, and that the service of creating temporary venues that will disappear once an event is over “is just another job”. It’s a phrase that has been banded about for years, but more recently industry has seen an influx of marketing messages from companies which say that they offer a full turnkey service when that’s not entirely true. De Boer, which supplies structures to Farnborough International Airshow, manages everything that goes into its temporary event spaces. Cochrane believes that the business of creating and delivering temporary venues for large-scale events is more competitive. “Each company in the UK has its own unique selling points and iconic structures but it comes down to trust and whether we have been as good as our word,” he says. But if an organiser chooses to hire one contractor to manage their temporary overlay, who has greater buying power?


Continues Cochrane: “The benefit of hiring one contractor is in the control of a project because a structure is the basis of any overlay – everything else has to be delivered within our timeframes. “Money can be wasted if a supplier fails to turn up on time or if companies fail to talk to each other. But it also comes down to who you are putting your trust in. Exhibitions and concerts, as well as sporting events, are

organiser to take, particularly when tough economic conditions prevail? Jeff Burke, business development manager, ES Global, believes that organisers are at greater risk if another party is also involved in supplying commodities or services. “The problems come when a client says I have relationship with another contractor – it immediately creates a grey area because if

Suppliers have to trust that the end user is safe and not going to go out of business all vulnerable. Risk is not something that is solely being taken by an organiser. Suppliers have to trust that the end user is safe and not going to go out of business. We are all in it together.” Cochrane was responding to a question posed by Stand Out – is putting trust in one principal contractor too much of a risk for an

they are late you have no control, and then it’s a client’s responsibility. “The term temporary overlay needs to be understood. No one knew what overlay was until Sydney and even now the term is interpreted differently. My definition is, have you gone on-site, built something – a venue – taken it away and created something else.

“Because of the temporary nature of any event, the market is huge, worth millions and millions of pounds,” Burke continues. “Consequently, the overlay business is growing at a phenomenal rate and will continue to do so.” But who does Burke believe has greater buying power? “It depends entirely on the event. If you take something like Glastonbury, where the organisers project manage and have done for years then they have their own relationships. A principal contractor wouldn’t necessarily be able to strike a better deal. The Eavis family cares about their relationships and the supply chain and not about price, so it’s a question of service and loyalty. “A brand new event, organised by a corporate communications company on behalf of a sponsor on other hand – a temporary overlay provider would have better access to the market.” Agrees Steve Cunningham, director, 20-20 Events, who says it’s all dependent on the scale of the event: “Organisers of large sporting events will have huge buying power, especially if they organise a series of events through the year, and can do multi event deals with providers. Small organisers for one off or annual events

being run concurrently. This means there are logistical challenges. I’m currently looking for the right staff to assist in the management of the site – it’s not level, it needs scaffolding and we’ll also need traffic management.” Cunningham is employed by Frieze to manage the sites and has brokered the supplier deals on behalf of the organiser. “Our knowledge and experience means we can find the right people for the job and advise on the pros and cons.” A sentiment echoed by Liz Madden, director, NoNonsense Group. “By only using one contractor for the hire of temporary overlay services, it means one invoice and one point of contact. “Some contractors have many years experience and clients buy into that knowledge to get the very best solutions for their events. “One contractor will be able to add value through things such as plant hire and local crew, they will co-ordinate all the supplier’s and order to meet the overall job requirements and usually will save money. “It can be a risk but on certain projects, it is more cost effective to use one contractor to co-ordinate everything. Providing that is, that they really do what is best for the client rather than ‘making it fit’ from what is on the shelf or in the warehouse or using a mate. Clients have the right to transparent and open billing if that is what they want. “Much is down to trust. It’s also situation dependent and you have to ask ‘where do my strengths lie?’. If you’re a client, what are your priorities?” Madden concludes: “If you are using a temporary overlay supplier, you are trusting that person to do everything for you and your visitors. If you have a £100,000 budget and the contractor only spends £75,000, would they give you £25,000 back and say ‘here’s some money to spend on something else’? That’s the bit where trust kicks in and the focus is on your relationship with your supplier.”

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TEmporAry oVErLAy

The temporary overlay market is worth millions, says Jeff Burke

will struggle to get the best rates, which is where it is useful to use an events agency to source contractors, as we are usually able to get favourable rates due to the buying power that comes with our annual budget, and allows organisers to tap directly into the knowledge and experience that an agency can glean from working across many events. “There are a few major suppliers in the market place that can supply large scale events, but in the case of very large events, it is usually a good idea to use more than one provider, so that you can be sure you’re using premium equipment, and you’re not asking your contractors to spread themselves too thinly. “For smaller events, the best rates are available if contractors are appointed as exclusive providers (of marquees, for example) but a good knowledge of the industry will enable an organiser or events agency to make their own judgements as to whether their contractors are able to supply good quality equipment on a large scale. “A wise organiser will tap into the strengths of the individual supplier. It’s also rare on a large-scale event that one provider will be able to provide everything you need, and I would probably use a different marquee supplier for creating large-scale exhibition space as I would for high-end corporate entertainment space, or edgy bar event spaces. “Every event owner has their own idea of what they want a space to do and how they want a venue to look. It’s not always possible for one supplier to tick all those boxes.” Cunningham cites Frieze Art Fair as an example. He is working with Neptunus, on behalf of Frieze, and is managing the installation of all infrastructure. Cunningham and his team are currently working on the designs for Frieze Masters, a new historical art event taking place in Regent’s Park from October 11-14. “The Frieze Masters event is interesting because it means that two major sites are


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arcadia will tour this summer. the mechanical spider will appear at Rockness, Bestival and Boomtown Fair

There’s a veritable smorgasbord of festivals for consumers to choose from. Festival directors talk to Stand Out about their plans for 2012 events


ndustry was shocked when Sonisphere announced that it would not take place this summer – Kilimanjaro, its organiser, blamed its demise on “a challenging year” that was “more difficult than anticipated”. Despite almost 228,000 likes on Facebook, Sonisphere issued a statement which said that circumstances dictated that it would be unable to run the festival to a standard acceptable to both artists and audience. Kilimanjaro described its attempt to run the event as an “impossible task” and despite its best efforts to keep the festival in the events calendar it had to admit defeat. It remains to be seen whether the festival will return in 2013 – there have been definite rumblings from those within inner circles that London 2012 has impacted on many festival and outdoor events this year. Melvin Benn, managing director, Festival Republic, took the decision to cancel The Big Chill this year. He said that the organising team looked long and hard to find an alternative date for the event, which did not clash with the Olympics, but it was not to be. Ireland’s Oxegen festival too has opted to take a

year out, as has Glastonbury – not because there is a lack of toilets – but because Avon and Somerset Police warned against a lack of officers, raising concerns regarding site safety. When the decision was taken to have

rest in 2012 and it was the right thing to do because the Olympics is the right thing to do for our country.” Benn argues that there has been an absence of music this year and suggests

People see WOMAD rather than an artist and we are unique in that sense. The audience won’t have heard of some of the artists but they know they’ll have a good time and so they trust in a brand and don’t look for headliners a year out, reports Benn, the Americans were looking at nearby Millfield School as a sports training camp. He explained: “As important as Glastonbury is, it’s not nearly as important as keeping the Americans safe for the Olympics. The decision was taken to have a

that the big name acts have not wanted to compete with an occasion as big as the Olympics. As a result, he says that 2013 will see a calendar full of music events. But many festival organisers would disagree with Benn’s comments, arguing that they are happy with the acts they have booked.


Festival development

Festival kicks

© Rosie Hallam

Festival development


Womad celebrates its 30th anniversary in 2012

Human hamster wheel to power soundtrack Firefly solar has joined forces with eco action partnership and will be unveiling a Kinectrics You power playground to festivalgoers at the isle of Wight Festival 2012. twenty bike generators, an eight-foot human hamster wheel (HamGen), a roundabout generator (WhirlyGen), and a power producing see-saw (teedleGen) will be available for consumers to try out. they will power a soundtrack in the site’s strawberry Fields.

Alex Trenchard, founder, Standon Calling, argued that consumers want smaller events – big name acts are not at the top of everyone’s list. “Our ticket sales are 30 per cent up on this time last year. It’s interesting because


there is a lot of talk in the market about whether festivals have had their day. I wonder whether it’s because smaller festivals are what people really look for – they are unusual, and have great music and great experiences. If people want big experiences they can go to the larger festivals but if you want intimate and unique experiences then smaller festivals are where it’s at. Small festivals are done with love and passion.” Standon Calling takes place from August 3-5. Trenchard says that visitors to the 2012 event will see some subtle changes as the organising team have tweaked the site to encourage better visitor flow. Trenchard continued “We are trying to create as many intimate and small areas as possible to encourage movement and a journey. It’s not just about moving from A to B – the most memorable festival experiences are often created at 3am and it’s those experiences that people take home.” Standon Calling’s creative director, Jon Panniers is revising the site alongside Graham MacVoy, director, GMC Events, and is using tentage and concessions to create

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natural areas that flow from one to the next. Panniers plans to create a treehouse within a cluster of old Horse Chestnut trees. The treehouse will have multiple platforms, each seating 10-15 people. Panniers comments: “The treehouse is still in the design stages but it will have different levels and rope bridges. The natural height of the canopy is 1.8 metres and the platforms will not go above three metres. It’s quite low for insurance purposes because, at the end of the day, it’s going to have hammered people on it and we don’t want them falling out of the tree. “Underneath the tree there’ll be hammocks, and more places to find, and so we’ve had to move the bar, which used to sit at the base, and put it in a marquee.” Dave Fuller, director, G-Stages, describes the festival market as “really strong” yet states that there’s a demand for better service and real quality. Fuller’s company will supply stages to Green Man Festival, Orchestra in a Field, Larmer Tree Festival and Secret Garden Party. Peppermint Bars is also supplying the Cambridgeshire event. Adam Hempenstall, director, Peppermint Bars, agrees with Benn – the Olympics has definitely played its part in upsetting the “routine” of the usual summer events. But, he believes that an unsettled market should be seen by industry as a positive, as domestic and international tourists will opt to visit music events. This year, Hempenstall wishes to introduce a number of initiatives including the trial of cashless payment systems, which he hopes to fully test at targeted events in 2012 before rolling out the technology in 2013. With regards to the future, he comments: “The future? Well everyone has their 10 pence worth, and each article you read either says that the industry is finished’ and then the next one says it’s ‘about to explode’ after the Olympics. Who do you believe? My view is that our industry is a pretty robust one, four years of hard recession has proved that. But what doesn’t break you only makes you stronger.”

Consumers want small and intimate

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Festival development

top 10 festival performances Research by Q Magazine has revealed the top 10 music acts and festival performances of all time. according to the statistics, six out of 10 acts that were deemed the best of all time performed before 1990. the top 10 is as follows: Queen, live aid, 1985 Beyonce, Glastonbury, 2011 aC/dC, Castle donington, 1981 U2, live aid, 1985 Blur, Glastonbury, 2009 Jimi Hendrix, Woodstock, 1969 nirvana, Reading, 1992 Bob dylan, newport Folk Festival, 1965 the Rolling stones, Hyde park, 1969 Johnny Cash, Glastonbury, 1994

out of this world

Making a return from July 6-8 is Lounge on the Farm, which has had its event licence confirmed. Its capacity has been held at 10,000, which enables the festival to keep some venues open later at night. The news follows concerns over noise, traffic and safety but the organisers have satisfied the council that it has addressed those issues. A new 24-hour complaint line and regulation of the PA systems has been promised and The Event Umbrella has been brought in to help run the festival and manage concerns. Event licensing can be an extremely sensitive topic but Jon Drape, live director, Ear to the Ground, was smiling as he revealed details of Live from Jodrell Bank 2012. The 2011 event, which took place for the first time last year, saw 5,000 people stand in the shadow of the Lovell Telescope to see The Flaming Lips. This year, the event will take place over two days and will welcome a crowd of 10,000 on each day. Live from Jodrell Bank was last month granted its licence for 15,000, yet Drape explained that he wishes to see how the site behaves with 10,000 in its second year before contemplating increasing capacity. Drape and his team are currently working with Elbow’s production team to make the band’s performance “site-specific”, incorporating the dish projection once again, which worked famously in 2011. Drape continued: “Jodrell Bank is unique because it’s a working science facility.

live from Jodrell Bank

Last year, we proved that we could deliver a safe outdoor concert and that the site could handle it. This year, we have taken our learnings and we’ve looked at traffic management on egress, a wider variety of food and drink and the build and break down of the event. “We’ve gone for a site re-design. The music will take place in an adjacent field so that it has the same relationship with the telescope but allows for a safer build with less disruption. We’ve also redesigned the traffic management system. We’re working with a rail company to put on a special service for egress and we’re also working with the local footpath committee to sign post walkways from the station to the site.” Drape added: “A big issue for us last year was taxis – they were the bane of my life. This year we are working with the Highways Agency to get taxis off the road and to have a dedicated pick up point. Also, we’ve presold car parking, and we’ve had to look at cycle routes. The area is popular with cyclists and so it’s something we’ve had to consider, and we’re also going to create a scooter park as we expect some Paul Weller fans to arrive by bike on the Sunday evening.” Drape and his team are working with Orbit Roofs and Staging, Event Solutions, Hatton Traffic Management, Showsec, Lion Trackhire and Collinge Engineering at the unique facility, and local breweries J W Lees and Robinsons will be selling local ales at the new real ale bar including Elbow’s own Build a Rocket Boys beer.

Girls world

It’s important that festival organisers offer consumers something new – it’s imperative

memorable performances

to move with trends and take onboard feedback. Brand new for 2012, Wakestock is bringing female consumers Camp G – a female only campsite that will operate separately from the main campsite and at no extra charge. Wakestock, a wakeboarding and music festival which takes place from July 6-8 at Cardigan Bay, has created the female-friendly offer which will have its own toilets, security and CCTV coverage as well as a pamper area with space to plug in the hair straighteners. For more established events such as WOMAD, which celebrates its 30th anniversary in 2012, a larger Kayam will accommodate growing crowds and interest, and a bar and big screen within the campsite will be set up to allow the audience to catch any Olympic action if they choose to watch. Chris Smith, director, WOMAD, told Stand Out: “In terms of site layout we’ve only just got it right really. We had a major shake up five years ago and now things are working well. This year, we’ve spent more money on


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artists rather than infrastructure, because it is our 30th birthday, but central to our marketing is the fact that it’s more important for us to look forward rather than to look back at what has been achieved. “Our ticket sales are strong. That’s a good sign. WOMAD is not headline-driven. The secret for us is that we are able to function globally – people see WOMAD rather than an artist and we are unique in that sense. The audience won’t have heard of some of the artists but they know they’ll have a good time and so they trust in a brand and don’t look for headliners.” WOMAD, which takes place at Charlton Park, Wiltshire, from July 27-29, will welcome acts such as Jimmy Cliff and The Manganiyar Seduction. In the meantime, WOMAD at Bristol Zoo on June 30 is being utilised as a promotional event for WOMAD. Smith continued: “It’s the second year that we are holding WOMAD at Bristol Zoo – it’s a promotional tool for us. Last year the sales were good but not brilliant. But in my eyes, any event with penguins has to be good. This year, sales are up already – we’ve sold almost 2,000 tickets – and so it’s great in terms of our demographic, as Bristol provides a big catchment area for us in relation to families and children.” WOMAD is working with MJ Church, Field and Lawn Marquees, Serious Stages, Powerline, The Event Safety Shop, Star Security and Oxfam, which will provide the Wiltshire site with stewards.

new direction

New for 2012 is No Direction Home Festival, brought to you by the team behind End of the Road Festival. It is looking for volunteers, explains Sofia Hagberg, director of both events. No Direction Home will be decorated with many fairy lights, she said, and the stage will have Welbeck Abbey, Sherwood Forest, as its backdrop when the festival

opens from June 8-10. The festival has eschewed sponsorship and has instead chosen to take over a private estate. Hagberg commented: “Sponsorship has to go hand in hand with the event’s atmosphere. No sponsorship has come to fruition. That’s because we are too picky. We’d never name a stage after a sponsor but we’d be open to conversations with people who would add value for our audience. “No Direction Home Festival is very organic. We are being very picky with caterers and traders and venues. We want the festival to be down to earth and cosy and so there’s more of a balance. We’ve focused on making all of the elements that are important to End of the Road and have

Small festivals are done with love balanced them out so it’s not just about music – poetry, film and workshops are important too. “The Welbeck Abbey site has the potential to make No Direction Home bigger than End of the Road festival but we want to have a grass roots event. We’re starting with an audience of 5,000 and we’ll see how it goes. Our site has potential and room to grow but it will never feel empty. End of the Road started with four music stages but now we’ve realised that it didn’t need four. No Direction Home will have two stages and a boathouse area and so from a logistical point of view we are having to spend more time and care on the venues to ensure they are in the right location and have the right vibe.” No Direction Home Festival is brought to market by Molly Wemyss, Chris Tarren, Philip Wicks and Simon Taffe. Wicks, Taffe

Festivals breathe creativity

End of the Road Festival and No Direction Home are members of the Association of Independent Festivals (AIF). As is Bestival, WOMAD, Cornbury and Secret Garden Party. Jo Vidler, director, Secret Garden Party, is also creative director of Wilderness, which launched onto the scene in 2011. “The 2011 event received a phenomenal response,” Vidler told Stand Out. “We’ve increased capacity at our festival spa and expanded the number of debates and discussions on-site. Our late night parties are going to be run by the Old Vic Tunnels and we’re also going to create more hamlets and intimate village areas.” Wilderness is working with SSD Security and Bathing Under the Sky, which also supplies its hot tubs to Bestival, and will again in 2012. Bestival will play host to Arcadia, which has been given a year off from Glastonbury. The mechanical and pyrotechnical extravaganza will tour this summer with The Arcadia Spectacular confirmed for BoomTown Fair and RockNess. At Bestival, Arcadia will provide a new mini 360 degree stage, The UFO. But its appearance at BoomTown Fair is the one to see, says organisers. Arcadia is set to produce a one-off show with the 50-tonne spider, lasers, flames and lights and New Zealand’s Lords of Lightning, which will come direct from Burning Man. The Armadillo, a six-wheeled animated sound system sculpture will also feature. And, who said festivals are dead?


Festival development

standon Calling

and Hagberg also work closely together on End of the Road Festival, which is now in its seventh year and takes place from August 31 until September 2 at Larmer Tree Gardens. But what changes can people expect in 2012? “Last year we increased capacity from 8,500 to 10,000 – to cope with the increase we moved our main stage from the gardens and into a field. Our first stage then became our second stage and even though we had more people on site there looked to be less because the crowd flow was better and the site coped well,” continued Hagberg. “There are no major changes for 2012 – 10,000 people is our maximum capacity and we are happy for the festival to remain at that size to achieve a community feel. A small change is that we are moving our cinema from the festival village to a woodland area but at the moment we are looking at whether there is a large enough clearing.”

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Enhance your event Inflatable structures bring a breath of fresh air to the events industry


utdoor events are a great way for companies to attract new clients, but the logistics of hiring a traditional marquee can often be as complicated as the ropes and poles used to assemble it. Thankfully, one Cambridgeshire-based company has the solution, with a wide range of inflatable structures and packages designed to take the hot air out of hiring and make sure any event is a memorable one for all the right reasons. Ashley Austin, director, Evolution Dome, says: “Not only are our inflatable structures quick and easy to assemble, they can be branded with your company logo and customised to help your event really stand out. Being clear span structures, there are no poles or ropes to worry about – you have complete creative control.” The range carried by Evolution Dome features some of the most impressive inflatable structures currently produced. For large events, the Trident Dome stands head and shoulders above the rest – rising to more than eight metres at its highest point, this huge structure can accommodate up to 600 people, making it ideal for conferences or product launches. Alternatively, try the Trident GTS system – the most dynamic and versatile in the range. Starting at 60 square metres, this flexible system can be expanded up to an enormous 600 square metres, making it well-suited to any sized event. At the opposite end of the scale, the 14-metre Dome has 120 square metres of usable floor space and is a popular choice for gigs, parties, conferences and product launches. Wakefield Council recently chose such a structure for the town’s food and

drink festival in February this year – an event which was a huge success with more than 96,000 visitors. Austin explains: “We work closely with our clients at every stage to ensure they’re completely satisfied and our huge range of inflatable structures means there’s a product for every kind of event. “Once you’ve chosen the type you require, we can then advise you on the right configuration – for example, many of our inflatables can be joined together to create much larger structures which can even incorporate a stage if needed.” Inflatable structures have come a long way since being developed in the 1960s and are now a regular feature at festivals and corporate events across the world. The range offered by Evolution Dome features some of the latest designs, which all use cutting-edge technology and environmentally-friendly materials. The structures can withstand heavy rain and wind speeds of up to 55mph and are inflated using fans which continually run at low noise levels. They are secured to the ground using anchors on soft

surfaces such as grass or are weighed down with water bags inserted into the walls if mounted to hard surfaces such as concrete. Special air-conditioning ducts built into each structure ensure crowds are kept cool in summer and warm in winter. Evolution Dome also has a large range of indoor inflatable structures on offer, such as walls, cubes and even office space. And, as with the outdoor structures, each item can be branded and customised to meet your company’s requirements. By day, inflatable structures look impressive, but when illuminated from within at night, the effect is simply stunning. As a result, Evolution Dome has seen its products and inflatable structures take centre stage at both large and small events hosted by clients such as Nissan, QAV, BBC, Magners, Gatecrasher, Cream, King’s College-Cambridge and more. Call evolution dome’s experienced team on 0844 335 1933 and see how inflatable structures can make your event rise above the rest


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Trailers and mobile uniTs

On the trail

showmobile services is working with local authorities in london to deliver a fostering awareness campaign

Is it going to be more difficult to tour a mobile campaign this summer? Stand Out asks the experts if the summer months will prove a testing time for marketers or does an increase in the number of events taking place present more opportunities for event managers that are looking to hit the road?


arketing and roadshow experts predict a bumper year for touring campaigns. According to those in the know, this summer is going to be a fantastic time to take a campaign on the road with many Brits staying at home to soak up the atmosphere created by the Olympics and the Diamond Jubilee activities. David Wilson, managing director, David Wilson Trailers, says that the extra numbers in terms of tourists and day visitors will impact greatly on a marketing and roadshow campaign as it hits a wider audience. “With so many exciting events taking place all over the country celebrating the Queen’s Jubilee and the Olympics, the UK provides a fantastic new set of opportunities for marketers to capture the attention of

not only us Brits, but also the many foreign visitors we are expecting over the summer period,” Wilson explains. “Whilst some of London will be filled to capacity many venues still remain accessible and, with careful planning, companies should be able to take advantage of the increased visitors to the city. “Whilst some companies are delaying decisions to the very last minute, this year we are finding many more committing to their first choice as a result of the increased activity so we are strongly recommending those who know their outdoor event commitments to make their choice soon to avoid disappointment.” Wilson describes Liverpool, Manchester, Newcastle and Birmingham as great city locations, perfect if brands are looking to use a mobile exhibition unit or trailer to tour

a campaign outside of London, which will be swamped by London 2012 sponsor activity. Will Stuart, director Showplace, also recommends Birmingham, Edinburgh and Manchester – the old “fortress cities” – as locations with high footfall and a variety of event activity. Showplace has recently appointed Steve Salt, former trade marketing manager at Timberland, and Waterford, Wedgwood and Royal Doulton, as new head of experiential marketing. Showplace is currently delivering an extensive managed event trailer programme to clients that include Speedo, Asics, and Mazda. Speedo’s campaign is backing its Inspire People to Swim message, educating the public about swimming. In January, Showplace won the contract to manage Speedo’s trailer programme with an extensive schedule of events in Leicester,


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you are delivering has a big enough message to make a difference. “There are a number of shows and exhibitions that have moved their dates this year to accommodate the Olympics, and consequently June and July are proving most difficult to accommodate.” That said, Stuart states that business is tough and he is finding that more and more

There will certainly be more opportunities [this summer], but you will have to be careful that the type of campaign you are delivering has a big enough message to make a difference key retail outlets, retailer HQ’s and consumer events. Visitors are challenged to take on Olympian Michael Phelps in the virtual tour of “Push the Limit” Xbox Kinect game. Advisors are also on hand to advise customers on the best Speedo products to suit their activities, shape, lifestyle and style preferences. Stuart adds: “This summer, there will certainly be more opportunities, but you will have to be careful that the type of campaign

clients want to deal with the end supplier rather than an agency, which is why Salt has been brought onboard. Showplace has also taken on the management of Wiggle’s five-year trailer programme to support its online presence and increase customer product experience. Based in Portsmouth, Wiggle has grown to become one of the largest online suppliers of triathlon and everything bikes in the UK

with an events programme that amounts to 30 days, increasing to 50 in 2013, including work in Europe and Ireland. Wiggle recently appeared at the Brighton Marathon Expo, which took place at the Brighton Centre.

Supply and demand

Marketing experts predict an increase in social media activity and smartphone use. It’s perfect timing for SES, which has won a two-year contract with Nokia for the hire and operation of a 13.6-metre unit that will be used at 10 European World Rally Championship (WRC) events in 2012 and 2013. The unit has been fully rebuilt, enabling the mobile phone giant to display its full range of phones in an interactive display area. SES has also added a VIP roof balcony to the unit so that all the presentation and interviews for the WRC can be made on the roof, which has meant that the trailer is a main feature and hub of the WRC park. Wilson adds: “Whilst much of our hire fleet of exhibition trailers will travel up the country visiting a wide range of events this summer; we are also working closely with key clients who are putting the finishing touches to their campaign routes across Europe, including Denmark and Turkey, which gives the logistics team plenty to focus on.” David Wilson Trailers has recently been involved in touring the Olympic torch and

Demand for event trailers is high


TrailerS anD mobile uniTS

Oxford and Bristol. The trailer – an 11.5metre vehicle – is currently on a six-week tour of Scotland before heading to Ireland, and has been designed to present Speedo products and the brand to the consumers in an innovative way. Showplace has managed the build and assisted with the design of the vehicle and is taking it across the UK and Europe, visiting

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speedo sees the benefit in touring a campaign and engaging consumers

now turns its attention to some annual and biannual trade events including Cereals, Hillhead and DVD, both of which take place during the same week. Jim Copeland, managing director, Showmobile Services, will also be present at Hillhead and DVD. He wishes show organisers would talk more: “One of the things that becomes blinding obvious to companies like ours is that show organisers

Show and Cereals clash, which means that exhibition unit providers will be totally stretched. You have to bear in mind that these shows are a week before Hillhead and DVD.” Copeland continues: “For us, the phone started ringing immediately after the finish of the Christmas and New Year holidays and we have been busy ever since. To help, we have increased our stock of hire units by 20

We are strongly recommending those who know their outdoor event commitments to make their choice soon to avoid disappointment do not talk to each other and all, rather arrogantly, proceed on the dates without looking at what else is in the diary. Hillhead and DVD both chose to be biannual, on the same week, same year and also in an Olympic year, and at the same time as Royal Highland, BALI, The 2012 Landscaping Show and PlayFair 2012. This year, the Plant and Waste Recycling


per cent, all fitted with LCD screens to run off PC, DVD or HDMI. “Despite the public spending clampdown, we seem to be providing more support to NHS and local authority customers who are discovering a cost effective way to meet targets and now offer some units with consulting rooms for public contact. We are working with some of the London Boroughs

during the fostering fortnight next month.” But, marketing directors looking to tour a campaign towards the end of the year using a bespoke trailer must make note – from October, the Vehicle Certification Agency (VCA) is to bring in new rules and regulations, which impact on road towable vehicles. If the trailer you plan to use falls between 750 and 3,500kg then its design must be thought of now so that the VCA can approve it before it goes into manufacture. Otherwise, there may be a backlog. The new regulations seek to bring all exhibition unit and trailer providers in line with one another, says Graham Stansfield, managing director, Boss Cabins. “The new rules will not stop manufacturers and designers putting a spin on a unit’s shape so the industry will not see a number of trailers all looking the same. But the regs will make sure that manufacturers are building trailers sensibly. Heights will be similar and the trailer’s lights will all be in a similar position. It means the Police and the VOSA can ensure that trailer manufacturers are producing kit correctly. But I do believe that the regulations will open the door for trailer MOTs at some point. “Current stock will not have to be updated and so old trailers will depreciate in value.”

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People power

Companies are using iconic events as a basis for creating additional celebrations and promotions. As a result, finding the right teams and right staff for your event could not be more imperative


istorically, event staff are one of the last things to be considered by an organiser – venue, catering and entertainment are often top of the list of booking priorities. But events this summer look set to change that. According to staffing specialists, enquiries are coming in for London-based events where event staff can act as greeters, brand ambassadors, survey data collectors and even tour guides. And, the variety of enquiries does not look like it’s set to stop with the Diamond Jubilee and London 2012 fuelling demand. Many current event enquiries need staff to focus on an experience rather than an exact message, says Martyn Owen, owner, Citrus Event Staffing. “Staff must target event goers with an interaction or activity that, in a very simple way, aligns the brand with the fun, excitement and feeling of coming together that surrounds events such as the Games. “I think that walking around London during those few weeks will be electric, and the

more that brands are seen to be part of the fun the better – we’re certainly focusing on the fun side of things when briefing staff as after all being greeted by a warm smile certainly gets things off to good start!” Continues Vicki Robey, project event manager, Pitmans People: “Promotional brand ambassadors, stewards and hosts are our most required staff this summer. Many of our events are happening around London 2012 or the Jubilee, and although not intrinsically linked, they are using these key iconic events as a basis for additional celebrations or promotions. The world’s eyes will be placed upon London this summer and having the appropriate staff to execute any event is fundamental. London 2012 is a key factor in any event organised this year and it is imperative this is considered in the planning of any event.” But will an increase in international visitors fuel demand for multi-lingual event staff? “For us, our clients have not found this is to be a hindrance and in fairness, we haven’t needed to source additional staff

to fill our multi-lingual requirements,” adds Robey. “We have a strong team of brand ambassadors who together speak all of the major languages – Spanish, French, Italian, Portuguese, Arabic and Mandarin are our most frequent requests, and we are proud to have a varied and diverse supply of staff who reflect the communities we live in.” Jon Clements, director, Trialbites, does not believe that multi-lingual staff are high on the list of demands for brands that seek quick interactions during distribution and sampling activity. Marketers looking to organise static demonstrations and product placements may need to consider their choice of staff more closely but, ultimately, it’s dependent on whether the target is a UK or global audience. In which case, will a smile be enough to get a brief message across in June, July, August and September? Owen adds: “I’m a firm believer in a friendly smile being one of the keys to getting a message across no matter what language it’s in. As for London this summer; there are always going to be specific areas where



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one language dominates and having multi lingual staff could really be a benefit but I guess we’re very lucky that London is such a multicultural city which provides us with such a wide spectrum of staff to draw from. “On the whole, clients seem to have taken the approach that London 2012 will be such a big melting pot of cultures and nationalities that concentrating on an exciting approach, presentation and interaction is the way to get the message across.” Lisa Sutton, head of event staff, Crewsaders Event Staff division, concurs: “We have had numerous enquiries for event staff over the Olympic period. On one particular job we have been asked to supply French, Spanish, German, Norwegian and Swedish speakers. The staff will be performing their normal meet and greet promotional duties as well as accompany visitors on excursions in and around London. This is evidence that multi-linguists are needed to communicate to specific groups of visitors in their own language. However, we have quoted on other Olympic jobs where multi-linguists have not been asked for. In these cases a smile is all that is required from our staff because the promotions themselves consist of strongly branded marketing materials. These are primarily jobs for FMCG brands, which have sponsored the Olympics and where the presence of our event staff is only part of the messaging process. “The most popular campaigns at the moment seem to be around sampling and surveys related to summer drinks and sporting products. Some surveys are related to Olympic sponsorship packages to determine effectiveness of their brand activation strategies.” Adds Jordan Simpson, director, Beautiful Minds Promotions: “The Olympics will be the most culturally diverse event to happen in the UK probably in our lifetime. Having staff with an assortment of skills and languages is very important in making our ambassadors stand out from the crowd. But, as we’ve been saying for years, staff need to have more than a smile about them to create a first-rate experience for client and customer. “Enquiries for hostesses and hospitality staff especially for corporate clients have increased. On the brands side of our business, clients are very cautious as to which campaigns can and can’t be carried out as only official Olympic sponsors are allowed to market products and services around the event. Some of our High Street clients are upping their activities in order


trialbites staff interact with consumers

to capitalise on the influx of people in the area. Some are located right at the centre of the event and will see great return from increasing promotional activities in July and August. Our staff are being reminded of the importance of first impressions and making sure the connection between product and customer is as good as possible.” Ramadan – an Islamic month of fasting in which participating Muslims refrain from eating and drinking during daylight hours – takes place this year from July 20 to August

marketing professionals are mindful of how, where, when and who they sample. As Ramadan dictates that fasting is a daytime activity marketers would not sample food and drink products during the day in areas they considered as demographically unsuitable. As far as non-food and drink product sampling goes, Ramadan would not be a strong consideration. But Liz Turner, sales and marketing director, The Event and Exhibition Partnership, does not agree. She believes

Staff need to have more than a smile about them to create a first-rate experience for client and customer 18, coinciding with the Olympics. So, how will this impact on staffing levels and marketing activity? Robey explains: “Ramadan takes place every year so for an experienced staffing company like Pitmans, it is not a concern. We have worked with a number of Muslims throughout Ramadan in the past and although their routine changes, their work ethic stays the same. From a health and safety perspective, we have found we do need to consider their well-being, particularly if they are outside, working in the heat and unable to drink water, however this is not something new.” Sutton adds: “Ramadan has not impacted on our staffing levels before and we do not expect it to have an effect on our staffing levels this year. As far as sampling goes,

that Ramadan will catch companies out. “Ramadan will take a lot of companies by surprise and I will be very surprised if it doesn’t,” she says. “As an employer, we have an issue of welfare and our primary concern is that our employees, if they decide to work a day shift, will work in blazing heat with no food or drink. Most employees will opt to work the night shift but until we know which of our employees plans to fast then we don’t know what our contingency is.” Turner says that resources will be tight across areas such as catering and cleaning. And organisers should consider that up to 10 per cent of a workforce could fast. Owen believes that communication will be key to managing the situation and that it will be the little things that will make all the difference this summer. So, are you prepared?

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Homebase employees got the chance to learn various dIY skills

Homebase’s Show Me Peak 2012 Roadshow was the biggest ever conducted by the company to help colleagues focus on how to sell more, serve better and waste less.


he UK’s obsession with DIY is well documented. However, new research from Mintel suggests a stagnating DIY market. There are opportunities for growth within certain sectors of the market, but it will be retailers with an ability to invest and develop ranges that will fare better than their competitors, the research analyst says. For years, DIY, garden and home retail expert Homebase has invested in its internal communications – it organises two major campaigns per year which focus on how employees can learn more about product and consequently improve on sales. But this year, it took steps to do things differently. The recent Homebase “Show Me” Peak 2012 Roadshow was the biggest ever conducted by the company, and it was designed to help colleagues be more

focused on how to sell more, serve better and waste less. The three-day event took place at Stoneleigh Park, Warwickshire, and its responsibility fell under the watchful eye of Andrew Richardson, Peak planning manager, Homebase, who sits within the home giant’s retail operations division. Show Me allows a Homebase supplier to demonstrate product benefits to Homebase employees so that they can communicate these back to stores and, ultimately, customers. More than 55 suppliers welcomed at the roadshow over 2,000 colleagues, who represented all of Homebase’s 341 stores. Employees got the opportunity to be hands on – tackling setting up garden centre plinths, tiling, plastering, wallpapering – all so that they can help customers more effectively. Previously, the Peak roadshow has toured

hotels and smaller venues throughout the UK. Meetings have been hosted in small meeting and boardrooms. In 2011, a decision was taken to host the event in a central venue so that all regions could network and meet under one roof. Stoneleigh Park’s Hall 2, with its 4,800 square metres of exhibition and event space, was utilised, each Homebase supplier creating their own demonstration area to enable them to meet with store managers from the North, Central and South regions. The move to using one venue alleviated a lot of the pressure of continuous builds and breakdowns. Moving from one venue to another is both financially and physically exhausting. The new concept allowed suppliers to be creative with their demo areas, which could see two or three employees on their stands at any one time. Richardson explained: “The Show Me Peak roadshow has evolved over the years. Previously, we have been on the road for up to three weeks, living out of a suitcase, and using lots of pop ups and tables. “We took the decision to move to one venue and booked Stoneleigh Park in September – it’s central, ideal in size and close to airports so that we could collect colleagues from Scotland and Ireland. This process has been a real step change for us, moving from hotels to a conference centre.” Colleagues from each and every store visited the event – they chatted with suppliers who demonstrated products and then they replicated the demonstrations to 18,000 employees in store on March 11. Richardson continued: “In 2011, we took feedback from colleagues and explored the possibility of hosting this event at one venue. Now, we are taking feedback again, listening


Homebase roadsHow

Bringing the message home

Homebase roadsHow

to what people have to say. If I had to make a snap decision as to whether we will do this event this way again then my answer is yes, but we have to give it time to bed down and see what impact there is on sales.”

Charity begins at home

The event was interactive – a Twitter feed @showmepeak and live tweets from participants allowed employees to keep abreast of the action, and also new for this year was a specific managers commercial briefing from key senior personnel, which helped colleagues to understand the key sales drivers as well as how efforts will be supported by marketing and PR. On the second day of Show Me a fundraising dinner was also held to raise funds for Teenage Cancer Trust, Homebase’s charity of the year. A charity auction was held at the dinner, compered by Christopher Biggins, raising £19,000 for the cancer charity.

Good experience

Richardson was supported by the Homebase retail operations team – an

11pm start on the Sunday night allowed all suppliers to prepare their stands for 9am on Tuesday morning. Jane Warmington, venue event manager, Stoneleigh Park, continued: “The event build began on 11pm on Sunday night but Homebase used our facilities for a few days beforehand, using the site to build garden furniture and self assembly items that needed to be put together. “During the build, there was a lot of work taking place but the biggest aspect of the event was catering. On day one we catered for more than 600 and 900 on day two – the suppliers and Homebase staff required breakfast, morning break snacks, tea, coffee and lunch. Stoneleigh Park catered for the event in our Strollers restaurant.” The Homebase event utilised the services of Outlook, Event Specialist. Securex and PB Solutions. “The event went very well,” added Warmington. “It’s a medium-sized event for Stoneleigh but a great event for us to have here, as it was different.” A sentiment echoed by Richardson: “Show Me was a good experience. It was a

lot of work but the feedback has been that it was a great event. Show Me is all about getting the products into the customer’s hands – it would be easy for us to let our employees read the instructions off a tin of paint but this event is more beneficial. Events like this allow colleagues to learn through use, and so it was essential that we picked confident colleagues to attend the event who could replicate what they had been part of back in store.”

In total, 2,000 colleagues attended the event

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Temporary structures from 3m - 50m wide in a variety of shapes including two storey emporiums. A wide range of ancillaries and bespoke modular interiors designed in house for all your event requirements. T: 01636 893776 F: 01636 893774 E: W:

Enquiry Number 055

Enquiry Number 056

Enquiry Number 057

Enquiry Number 058


Modular Marquees

The best solution for ba


dging for your events!


For Sale or Hire Variety of shapes, sizes, colours and designs

Our high quality

• PVC printers (rental & sale) • Card management software • Offsite badge printing service • Personalised lanyards • Access control solutions • RFID & Mifare cards & readers

Cost effective services and a fast turnaround on all orders. Flexible to work with you to your timescales and needs.

0118 978 9072

Enquiry Number 059


solutions include

Contact us today for a competitive quotation and free consultation.

Green and sustainable recycled or biodegradable solutions.

01604 422422 uk

co. ntre. e c d r a @idc


Enquiry Number 060

Picture this at your event

0800 328 0813

Leading the way in furniture and catering equipment hire Enquiry Number 061


As Google X launches a pair of technical goggles, what impact would such mobile technology have on social interaction?


ast month, Google X unveiled Project Glass – a pair of tech specs that use voice control to perform commands, open email and offer video chat. A panel screen, which appears in front of the wearer’s eyes, allows users to call up GPS directions, check diary entries and organise daily activities. Without doubt, there’s definitely a niche in the market for mobile technology but is this launch a step too far? Could its popularity surpass that of iPods and iPads? And will this latest offer from Google X really alter how we interact whilst on the go and use social media? Critics have expressed concern over the impact of Google’s goggles on a user’s health – but this argument will be squashed the minute that marketing professionals quantify the price that is willing to be made for augmented reality. The information projected into the wearer’s eyeline is triggered by the wearer’s location or even voice. Could this information be sponsored based on a user’s favourites and browsing history? Could organisers get in on the action by advertising events as user’s walk by a host venue? Could organisers opt to sell sponsorship packages and force visitors to wear the spectacles at events? And could Project Glass alter social interaction? According to a study by Content Marketing Institute and Marketing Profs, DR M says “EXPECT ThE UnEXPECTED” from MaSQUERaDE! @drmasquerade

videos and podcasts are widely used to promote a brand. In 2011 alone, 79 per cent of marketers posted articles, 65 per cent posted blogs and 74 per cent used social media. The Direct Marketing Association says that 2012 will see branded content move into podcasts and mobile, which backs the statistics – 40 per cent of Twitter users are mobile. And Accenture’s Technology Vision 2012 report suggests that social media will take hold this year, growth that will be prompted by increased smartphone use and soaring social media participation – consumers will want to get in on the action. I wonder which events could possibly flame such escalation? While brands have followed swiftly to raise their social media profile, it appears that when it comes to advertising on social media, consumers may not be on the same page. Mintel says that 66 per cent of social network users say they rarely pay attention to adverts on social networking sites. Despite the negative figure, it does not mean that advertising on social networks is ineffective, but that social network users may not find ads on social networks particularly memorable or relevant. This highlights the fact that companies who want to use social media as a promotional tool need to look beyond text ads or interactive banners and invest in actual engagement with the consumer audience.

SoCial inSiGhTS

Eye to the future

Tweeting moments @Fullcircleperf I am literally pitching a chocolate teapot as part of a food experience this week... maybe it will make me rich and everyone will want one?

@TheGlobeGirls One of our acts didn’t make it to the semis of a certain talent show but will be seen at a certain closing ceremony this summer – thank you

@queen_uk Pack up your pencils people. It’s a four day week, it’s home time and it’s gin o’clock. #ginoclock

@Clareville You don’t need many people to be successful if they are good. Instagram, bought for $1bn by Facebook, had four staff a year ago, now just 13.

@ahj Just introduced 50 Cent on stage here at The Gadget Show Live!! How cool :)

@drmasquerade DR M knows that it’s always busy, buzzing and brilliant in the Masquerade Batcave when there’s creativity in the air as there is today

@Penthouselord Say what you will about Starbucks, but I like having a place to go where I’m not the most pretentious person in the room #justsaying



In conjunction with:

Stand Out City Furniture Hire Competition Name .................................................. Company name................................... ............................................................ Job title ............................................... ............................................................ Address............................................... ............................................................ ............................................................ ............................................................ Email ................................................... ............................................................ Tel no .................................................. Nature of business............................... ............................................................ Return this coupon to: Stand Out City Furniture Hire Competition, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent, ME13 8GD or enter online at

n Please tick box if you do not wish to receive information from the competition provider.

Closing date: May 18

For more information on City Furniture Hire, visit, email or call 0845 300 5455.


Win an Egg chair C

ity Furniture Hire provides quality hire furniture for exhibitions, conferences, banquets, offices, weddings and outdoor events. Its hire stock is one of the largest in the country and this is set to expand following a £500,000 investment in new stock. With a fleet of over 20 vehicles, the company covers the UK and Europe and guarantees next day delivery anywhere in the United Kingdom. The company’s success is driven by a unique passion to provide the latest furniture designs at competitive prices. Established in 1986, City Furniture Hire is considered a market leader in the furniture hire industry. The company has grown dramatically over the last 25 years and is currently in the process of a 20,000 square feet development at its head office in Harlow, Essex. The company employs over 70 members of highly trained staff nationwide and is committed to maintaining its enviable reputation for excellence. City Furniture Hire’s client list is vast and it regularly

provides furniture for major sporting events, music festivals, TV shows and high profile international conferences. City Furniture Hire stocks a substantial range of stylish designer seating including the iconic Egg style chair, the Swan style chair and Chesterfield sofas in a variety of colours to suit your event. Additionally, it boasts an impressive range of banqueting, office, boardroom and outdoor furniture suitable for any occasion. As the company is considered a one stop shop it also provides accessories including bars, dance floors, ropes and posts, red carpets and they can even supply your linen. City Furniture Hire provides furniture for events of any nature, large or small. So if you are looking to furnish an intimate gathering or an entire arena it is quite simply, unbeatable. City Furniture Hire is offering one Stand Out reader the chance to win a stylish Egg style chair in grey, blue, red or black. To enter, simply fill in the coupon on the left hand side or enter online at

Terms and conditions: One winner is entitled to one Egg chair in either grey, blue, red or black. There is no cash alternative. Standard terms and conditions apply.

Tel: 01986 835 724 Mob: 0750 777 2345 experts in events and inflatables • Full cocktail bar for event available for hire including inflatable dome, dance floor, bar, lighting, visuals, P.A, DJ’s, performers, décor and more... • We bring the party to you! Perfect for outdoor events and festivals! • Special themed parties including horror, space, jungle, Christmas, beach or anything you like! • Profesional family run business providing a personal touch • Huge hire stock available • Custom made décor to you requirements • Over 35 years in the game

Enquiry Number 062

Enquiry Number 063

T: 01279 507890 F: 01279 654434 E:

Temporary Electrical Provider Sales / Hire / Event Power / Exhibition Power / Generators

LONDON 0208 215 1240 BIRMINGHAM 0121 333 4409 MANCHESTER 01925 251 040

Visit us at Enquiry Number 064

Enquiry Number 065


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ExclusivE dEsign


the multi-funCtional party table

ConiC lounge

the new multi-funCtional lounge table

eCo-friendly | optional LEd lights

Enquiry Number 066

the barlands | london road | Cheltenham | gloucestershire | gl52 6ut | united Kingdom t + 44 (0) 12 42 52 47 77 | f + 44 (0) 12 42 23 30 31 | e |

SHOWCASE SheWee-inal - The Female Urinal SheWee-inal provides women and girls a simple private and hygienic method of urinating whilst standing up and without removing clothes.

• roofed or open-top • 16 curtained berths • moves queues quicker • save 30 portable WC units Environmentally friendly, the P-minus-Q service includes full-time attendants, cleaner and supply of female urinating devices (FUD) • 01276 686788

Enquiry Number 067

Enquiry Number 068

Enquiry Number 069


08457 697450 NEED A GIGTENT FOR YOUR EVENT? Full range of Saddlespan and Matrix tents hire stock for 2012. Call Seamus 07881614134 Tel: 01223 874078

Enquiry Number 070

Enquiry Number 071

Inspiring Tents For All Events

Enquiry Number 072 Silver Birches, Highland Avenue, Wokingham, Berkshire RG41 4SP Tel: 01189 894652 Fax: 0118 979 4328 email: website:



t: 01622 863 398 e: A1 Loo Hire is the portable toilet division of the A1 Group of Companies – one of the UK’s leading integrated Waste Management Suppliers. Our extensive range of hygienic toilets are available from our depots in Wokingham, Coventry and Bridgend, South Wales for any outdoor event or construction project.

Enquiry Number 073

Enquiry Number 074

Enquiry Number 075

To Showcase your products call 01795 509113




SHOWCASE A#* - ' + * $ B C , 'D -. , / D ./ , # -


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1115".-.,/D./,#-5D+) >,'-.+(4 ?*%(B*" A# ( = 6 7 < 8 9 ; : 8 < < 8 Enquiry Number 076 are a small family business base in the North West of England, We manufacture and supply a wide range of advertising signs such as full colour pvc/vinyl banners, flags, pop up banners, roll-up banners, posters, shop signs, billboards, pavement signs, inflatable billboards, advertising inflatables, race gantries, wide format printing, ect"

Enquiry Number 079

n Environmentally friendly n Customers will keep and re-use therefore logo is with the customer for longer! n Minimum Order – quantity of 250 at £1.17 each excluding artwork, delivery and VAT Contact us now for a FREE no obligation quotation on our shoppers.

Enquiry Number 077 v i s t a b a n n e r s . c o . u k

For more information please contact us on 01942 707926 web:

Concerts • TV+ Film • Corporate Events • Festivals • Tours • Confetti Cannons • Pyrotechnics • CO2 Systems

Tel: 0845 8672763 • Email:

Enquiry Number 078

SPL Audio Services From the classic to the fully branded

3 YEAR Guarantee! Portable Marquees • Party Tents • Shelters

Manufacturer / Designer / Supplier Repair & supply spares for all marquees irrespective of purchase origin

Hire, Sales & Installation of audio, lighting and DJ equipment 0161 962 5151 07788 725726

Enquiry Number 080

All sizes & colours available: 2x2 / 3x2 / 3x3 / 3x4.5 / 4x4 / 3x6 / 4x8

Sheerspeed Shelters Ltd T: 07710 219 778 E: W:

Enquiry Number 081

Russell & Twining Blooms Ltd Exhibition Florists “A plant for all reasons” Specialists in all areas of floral design including containerised planting, both tropical and native, stunning gardens with trees, shrubs, paving, water features, fencing and bandstand. We also specialise in cut flower arrangements, from small posies to large pedestals.

Call us for ideas and quotations. T: 01296 720006 F: 01296 720005 E:

Enquiry Number 082

Enquiry Number 083

Enquiry Number 084

To Showcase your products call 01795 509113




Amusement rides for hire for all types of venues worldwide

• Confetti Cannons • Custom Confetti • Equipment Hire • Pyrotechnics • Flames • Special Effects

Corporate events, fairs, shows, carnivals, music festivals, christmas parties, film, tv promotion and all types of advertising. Please see our website for more information

T 01582 723502 E Email: Tel: 07768 841791

Enquiry Number 085

Enquiry Number 086

Enquiry Number 087

CTA LTD are proud to represent quality, motivated, glamorous, personnel covering all major geographical areas of the UK. Having been established for over 12 years, we have gained knowledge and experience within the industry. CTA guarantees all of our client’s competitive rates, attention to detail and the quality of service that they deserve.

All your event medical services from a single first aider to full field hospital

We can provide staff in the following areas: • Hospitality • Subscription sales • Product demonstrators • Promotional models and dancers • Show guide sales • Event managers and team leaders • Mystery shoppers

• Risk assessment and advice on medical requirements • Advice on best practice and staff qualifications • Attendance at licensing hearings • Liaison with statutory health services • Production of medical support plan • Medical major incident planning • Provision of event day cover • Post event reporting • Audit of current medical provision

CTA would welcome the opportunity to discuss your requirements in more detail, so please call to arrange a mutually convenient appointment. You can contact us: Office: 0121 354 8588 Mobile: 07976 284858 Email: Website:

0844 586 6009

Enquiry Number 088

Enquiry Number 089

PROVIDING WATER & PLUMBING SERVICES TO THE OUTDOOR EVENT INDUSTRY • Full plumbing infrastructure • Water delivered to site • Public drinking water • Water purity testing • Catering equipment hire

01332 850 860

Enquiry Number 090

CoolShock Events are a one-stop shop: a design, build and project management service. We help companies run events with minimal hassle.

Awkward Entertainments presents Professional Funfairs for festivals, corporate hire and many other events. Full UK coverage

Enquiry Number 091

eal productions offer total production solutions, with every technical aspect of your event taken care of, including audio visual equipment, generators and power distribution, lighting, sound, staging, trussing, props and theming Tel: 01440 714 204 • Fax: 01440 714 077 email: •

Enquiry Number 092

• Design, Build & Planning • Event Management • Event Staffing T: 01543 419677 E:

Enquiry Number 093

To Showcase your products call 01795 509113


Event Entertainment & Game Hire

Original suppliers of display fabrics, textiles, PVC and polycarbonates for retail displays since 1934. Backgrounds have been our background since backgrounds began and bbrown have more than 400 in stock.

Tel: 01695 722 700 Enquiry Number 094

Enquiry Number 095

08705 340340

Enquiry Number 096

Field Marketing Specialists • Promotional Staff • Merchandising • Stand Managers • Event Management • Roadshows • Product Sampling 85 South Street, Dorking, Surrey RH4 2JU T: 01306 882880 E: Enquiry Number 097



t. 020 7326 7998 e. w.

Enquiry Number 098         

Elegant Slumming

all Hire - Event Hire Software  Instant Hire Job Information  Stock Tracking and Availability Checking  Loading Lists  Delivery Scheduling  Comprehensive documentation  CRM  Ideal for any size of hire company  Flexible rental and purchase options available

Event CAD

+44 (0)7734 111 384

T S Solutions Limited

Enquiry Number 100

Hirers of all toilet solutions for indoor and outdoor events Instant Quote 01494 526065

Enquiry Number 099


- 2D/3D Layout and Presentation

 Flexible and easy to use  From 2D to 3D at the touch of a button  Wide choice of objects and colours  Print / Email your drawings  Impress your customers with their personal layout

0844 800 1232


Enquiry Number 101

Stage & Event Crew 0845 458 9400 Enquiry Number 102

To Showcase your products call 01795 509113


Event Fire

The Event Toilet Specialists Serving London and Southern England

Specialists in off road firefighting and fire cover for events.

Event Vehicle Solutions London based national service Email:

& Rescue Services

Outstanding range of luxury toilet trailers and portable toilet facilities available to hire for all occasions and budgets.

Event Fire and Rescue is committed to your safety and providing first class emergency fire and rescue cover. All crew members are fire authority trained personnel.

Tel: 01923 265211

• Fire Cover 24hr on site • RTC Cutting Equipment • Fire Extinguisher Hire • Risk Assessments email: or call 0845 123 2901

Enquiry Number 103

Enquiry Number 104

Get your message across with our Solar Powered Variable Message Signs. No power source necessary as our signs are totally solar powered! Easily transportable on fully self contained trailers they can be placed almost anywhere. Signs are highly visible whatever the weather. All have text and graphics capability and superior models can display up to 10 lines of text Our signs are clean, safe and silent as they have no engine. Signs can be programmed in advance or can be changed remotely using a modem and mobile phone allowing the message to change as the event unfolds. The ideal solution for conveying messages to large crowds or to control traffic. Our signs have been used successfully at marathons, concerts, festivals, and sporting events.

Telephone 01434 322359 Mobile 07860 606549 Fax 01434 322104 Email Doody’s Yard, Park Road, Haltwhistle, Northumberland Ne49 9LD Enquiry Number 106

Member of the British Fire Service Association

Enquiry Number 105

                          

                     

Enquiry Number 107

The Daubney Agency has been providing entertainment for events since 1918. From corporate entertainment to multi-day festivals from shopping malls to village fetes. Email: Mobile: 07989815619 Fax: 07968026172

Enquiry Number 108

WE PUT THE STARS BEHIND THE STARS Exclusive to the UK and Europe!

Offering free and unbiased information we can guide you through the many acts and displays that are available from our extensive range. Help is just an e mail or phonecall away

• S5000 Triad - 2,800 Capacity • S2000 Tri - 1,500 Capacity • S1000 Tri - 900 Capacity

Free colour brochure available DMX Lighting Product Bespoke LED Signage 12 Ch Full Colour & 4 Ch White LEDs Durable & Rock Proof Dedicated Installation Team Intimate to Stadium UK Manufactured Largest UK Hire Stock


T: 01246 477677

E: W:

Enquiry Number 109

Universal Stars Incorporated Ltd. Broad Oak, Whitewell, SY13 3AQ Tel: 01948 780110 Fax: 01948 780 771 Email:

Enquiry Number 110

Office: Seth Mobile: Chris Mobile:

+44 1366 727 310 +44 7900 902 818 +44 7565 690 591

Silver Stage Event Structures Limited, The Oaks, Mill Drove, Northwold, Thetford, Norfolk, IP26 5LQ, United Kingdom

Enquiry Number 111

To Showcase your products call 01795 509113


eventintelligence ● CCTV (Mobile & Static) ● STAFF VETTING SERVICES ● EVENT AUDITING Temporary ground access solutions Europe & Worldwide EuroMat ® - TuffTrak ® - GeoGrid



Call us NOW for details about ALL our products or visit our website Tel: 0845 6435388

Enquiry Number 112

Enquiry Number 113

Unique bar solutions for exhibition stands


Enquiry Number 114


Trade Discount


Mixologist only


Mixologist plus all drinks stock & ice


Mixologist, drinks stock, ice & mobile bar

Use code PARTY2012 at checkout Wire Free Eco Lanterns White & Mixed Colour Lanterns Candle Bags & Illoom Balloons Garden Lighting

With all options we can supply an ice freezer and premium plastic glassware. We can serve cocktails, non-alcoholic cocktails, Cava or soft drinks. We supply a bespoke drinks menu to fit with your brand and theme. See us in action on:


Find us on facebook:

Call 0845 5194288 for an instant quote or visit our website:

unique bar + cocktail solutions Enquiry Number 115

Enquiry Number 116

Yes Tents supplies marquees of all types and sizes. Ranging from spectacular big tops to beautifully formed clearspans. Paul Wassell 07932642689 Enquiry Number 118

Web: Mail: Tel: 01453 833872

Enquiry Number 117

✔ Event Stewards ✔ NVQ Sports Stewards ✔ SIA Accredited Staff ✔ Static Security ✔ Exhibition and Conference Security ✔ Festival and Event Security ✔ Specialist Security Services ✔ Crowd Control and Concert Security Services Exe. Suite 1, Motorpoint Arena, Mary Ann Street, Cardiff, CF10 2EQ Tel: 029 2022 1711 Fax: 029 2023 4592 Email:

Enquiry Number 119

Enquiry Number 120

To Showcase your products call 01795 509113

ACCESS CONTROL & BADGES ID Card Centre Regent's Pavilion, 4 Summerhouse Road, Moulton Park, Northampton, NN3 6BJ T: 01604 422 422 F: 01604 422 322 E: W:





Peppermint Bars 7 College Fields Business Centre, 19 Prince George’s Road, London, SW19 2PT T: 0845 226 7845 F: 0871 977 0335 E: info-so@peppermintbars. W:

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: W:

AV & SOUND EQUIPMENT HIRE Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, Stratford-Upon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: W: W: www.seamlessplasmawall. com

AV & SOUND & LIGHTING Visions Event Solutions Unit 14, Suttons Business Park, Reading, Berkshire, RG6 1AZ T: 0870 042 2602 E: W:

BALLOONS, BUNTING & FLAGS B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: W:

Co-Ordination Catering Hire 15 Gatwick International Distribution Centre, Cobham Way, Crawley, West Sussex, RH10 9RX T: 01293 553040 E: W: Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ E: W: W:

NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: W:

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. W: www.carrierrentalsystems.

Planet Hire Ltd. Unit 5, io Centre, 59 – 71 River Road, Barking, Essex, IG11 0DR T: 0845 230 1234 E: W:

Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ W: www.


Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: W:



The Bar Bazaar The Old Turbine Factory, 138 – 140 Nathan Way, Thamesmead, London, SE28 0AU T: 0208 311 4477 E: W:

CCTV Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: W:


CATERERS Zest Caterers Ltd The Zest Hub, Wrest Park Enterprise Park, Park Avenue, Silsoe, Bedfordshire, MK45 4HS T: 0800 294 4059 E: W:

TSS Rental Software Solutions all Hire & Event CAD Software


CATERING EQUIPMENT HIRE Adams Catering Equipment & Furniture Hire Adms House, 1 Unity Works, Sutherland Road, Walthamstow, London, E17 6JW T: 0870 300 6000 F: 0870 300 1030 E: W: Markey Unit 2, Watermill Industrial Estate, Buntingford, Herts, SG9 9JS T: 08702 410 812 F: 08702 410 813 E: W: PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: W:

TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: W:

Parnham Funfairs Bernard House, New Road Feltham, Heathrow, TW14 9BQ T: 0208 7510 664 F: 0208 7510 664 E:

CREW SERVICES Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: W: Pitman's People 16 Hanover Square, Mayfair, London, W1S 1HT T: 08701 605 800 M: 07968 166 154 DD: 0207 749 0729 F: 0207 033 7908 E: W:

Connections is sponsored by

Connections is sponsored by Speedy The Parks, Newton-le-Willows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ W:

The Whatever Crew Ltd 9 Kirkwall Road, Greenock, Renfrewshire, PA16 0YE T: 07900 854 253 E: W:

ENTERTAINMENT H2oh! Entertainment Extraordinary Entertainment for Every Event. Supplying entertainment across the UK and beyond T: 01273 626650 M: 07515 064149 E: info@h2ohentertainment. com W: www.h2ohentertainment. com

EVENT BRANDING Grapefruit Graphics Unit 12 Fulcrum 4, Solent Way, Whiteley, Hampshire, PO15 7FT T: +44(0)1489 570 055 F: +44(0)1489 570 066 Skype: andyyeomans E: andy@grapefruitgraphics. W: www.grapefruitgraphics. XG Group Unit 3, Network 43, Buckingham Court, Brackley, Northants, NN13 7EU T: 01280 707180 F: 01280 706100 E: W:

EVENT DESIGN & PRODUCTION Chillspace The Old Chapel, 27–33 Malham Road, Forest Hill, London, SE23 1AH T: 0208 699 3989 E: W:

EVENT ENTERTAINMENT PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: W:

EVENT EQUIPMENT HIRE Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: W: EventServ UK Monckton Road Industrial Estate, Wakefield, WF2 7AL T: 0845 121 1687 E: W: PW Hire T: 0844 854 8686 F: 01538 384 016 E: W:

EVENT PRODUCTION/SERVICES AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: W:


ELITE HIRE furniture for weddings and events

Elite Hire Unite 1 Drakes Drive, Crendon Industrial Estate, Long Crendon, Bucks, HP18 9BA T: 01296 337823 E: W:

EVENT MANAGEMENT Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: W: Papillon Events Studio 13 Blue Anchor Alley, Richmond, Surrey, TW9 2PJ T: 0845 459 9761 E: W:

Technical Event Production & AV / Event Hire

Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: W: • Twitter: @RedGeckoGroup

TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane Hemel Hempstead, HP2 6EZ T: 01442 256254 E: W:

EVENT SERVICE / DÉCOR / INFLATABLES Airtechs Ltd Unit 18/19 Halesworth Business Centre, Halesworth Suffolk, IP19 8QJ T: 01986 835 724 M: 0750 777 2345 F: 01986 87 44 66 W:

Red Door Events Ltd Devonie House, 5 York Avenue, Windsor, Berkshire, SL4 3PE T: 0870 435 0218 F: 0870 435 0219 E: W:

EVENT MEDICAL & TRAINING PARAMEDICO 16 Croydon Road West Wickham Kent BR4 9HT T: 0208 656 5956 M: 0751 528 7962 Skype: 0203 239 8586 E: E: W: www.paramedico-events.

EVENT NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: W:

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. W:

EVENT WI-FI Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: W:

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: W:

EXHIBITION & PORTABLE DISPLAYS Exantia Display Systems 9 Muirhead Quay, Fresh Wharf Estate, Barking, Essex, IG11 7BW T: 020 8507 1612 M: 07747 842 147 F: 020 8507 1617 E: W:


Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@ strathmoreexhibitiontrailerhire. com W: www. strathmoreexhibitiontrailerhire. com

EXHIBITION & PROMOTIONAL TRAILERS Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: W:

EXHIBITION SERVICES Four Graphics Unit 4, The Willows, 80 Willow Walk, London, SE1 5SY T: 020 7231 7070 F: 020 7231 0072 E: W:

Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: W:

FABRICS & PVC’S / SEWING SERVICES B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@bbrown. W:

EXHIBITION STAND DESIGN Doran Design 25 Woollam Crescent, St Albans, Hertfordshire, AL3 6EJ T: 01727 846 030 F: 01727 846 030 E: W:

EXHIBITION STANDS/DISPLAY D4 Projekt Ltd North Road, Stover Trading Estate, Yate, Bristol, BS37 7PR T: 01454 321212 E: W: Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: W: www.skylinewhitespace. com Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: W:

EXHIBITION TRAILERS SALE & HIRE DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W: Kalyko - Exhibition Trailer & Promotional Models/ Staff Communications House, University Court, Staffordshire Technology Park, Stafford, ST17 0QE T: 01785 616165 E: W: Mobex Limited London 020 71276574 Glasgow 01355 263431 Halifax 01422 270120 Head office 01453 511210 E: W:


Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ W: www.

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E:

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: W: www.

FLOATING PONTOON HIRE Pontoonworks Ltd The Old Glove Factory, Bristol Road, Sherborne, Dorset, DT9 4HP T: 01935 814950 E: W:

FLOORING & FLOOR COVERINGS Autotrak Bricknells Farm, Fringford Road, Cavers Field, Oxon, OX27 8TJ T: 01869 248 952 F: 01869 250 686 E: W:

Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: W:

Event Production Solutions Ltd Sam: 07703 184 701 Jeremy: 07801 465 596 E: sales@ W: www. Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: W: GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: W:

FREIGHT & LOGISTICS Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: W:

FURNITURE / HIRE A Furniture On The Move 60 Grace Road, Downend, Bristol, BS16 5DU T: 0845 459 9875 E: Ian@furnitureonthemove. W: www.furnitureonthemove. City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: W: Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: W: Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: W:

Connections is sponsored by

Connections is sponsored by Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: W: www.europainternational. com/so

Kroll (UK) Ltd Unit 49, Azura Close, Woolsbridge Industrial Estate, Three Legged Cross, Wimborne, Dorset, BH21 6SZ T: 01202 822221 F: 01202 822222 E: W:

GBJ Design T: 07734 111 384 E: W: Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: W:


furniture hire

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: W:

Powerful Battery LED Uplighting


Shok T: 0871 282 0500 W:

LINEN HIRE City Linen Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: W:

Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W:

HEATING & COOLING SYSTEMS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: W:

Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: W:

Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. W: www.carrierrentalsystems.


Countrywide Heating And Cooling Ltd 18 Oak Street, Quarry Bank West Midlands, DY5 2JH T: 0800 1952160 F: 0844 443 1989 E: enquiries@ W: www.countrywideheating. com


MARQUEES Godney Marquee Hire Estate Yard House, 14 Kilmersdon, Kilmersdon Village, BA3 5TD T: 01761 434054 E: enquiries@godneymarquees. W: Mastertent UK Ridgeview House 99 Derby Road, Stanley Village Derbyshire, DE7 6EX T: 0044 (0) 845 437 4462 E: W:

www.Skylanternsonline. Unit 6 Nailsworth Estate, Nailsworth, Glos, GL6 0BS T: 01453 833872 E:

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ W: www.thedomecompany.

The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: W:


CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: W: Just Lite Productions Just Lite Office : +353 1 8068333, Paul Smith : +353 87 2525183, Alan Smith : +353 87 2361162, W:

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: W:

IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: W:

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: W:



Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: W:

The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W:

YSLV Unit 59B/C Dock Road, Silvertown, London, E16 2AA. T: 020 8317 7775 E: W:


MEDICAL COVER Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: W:

British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: W: eventfirstaid

Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: W: The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ W: www.

CONNECTIONS POWER DISTRIBUTION Rubber Box Co Ltd Unit 7 Farrington Court, Rossendale Road Industrial Estate, Burnley, Lancs, BB11 5SS T: 01282 477530 F: 01282 477531 E: W:

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: W:


ArcGen Hilta Deepmore Close Station Road, Four Ashes Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: W:

Knoxford Ltd T/A Portablefloormaker Unit 4, Sycamore Road, Trent Lane Ind Est, Castle Donington, Derbyshire, DE74 2NW T: 01332 814080 F: 01332 814443 E: enquiries@ Contact James Martin W: www.portablefloormaker.

Euro Generators Ltd Unit D, Marlborough Close, Parkgate Industrial Estate, Knutsford, Cheshire, WA16 004 T: 01565 654004 F: 01565 652202 E: W:


Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@fourthgenerationltd. com W:

A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: W:

Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 F: 01268 792641 E: W:

Andyloos Limited. Unit 22, Hartlebury Trading Estate, Crown Lane, Hartlebury, Worcestershire, DY10 4JB T: 01299 254420 F: 01299 251947 E: W: Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: W: Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: Smallford Supplies Ltd Unit 5 Smallford Works Smallford Lane St Albans, AL4 0SA T: 01727 822485 E: W:

Hire Ltd

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: W: Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: W:

PRODUCTION & HIRE Stage Engage The Shippon Unit 1, Old Wheatley Farm, Exeter, EX4 2HA, UK Exeter: 01392 248 884 London: 020 8099 6533 E: W:

PROMOTIONAL BAGS Crazybags Unit 1, Eridge Park, Tunbridge Wells, Kent, TN3 9JT T: 01892 752154 F: 01892 752191 E: W:

PROMOTIONAL PRODUCTS / BUSINESS GIFTS The Business Gift Company Ltd The Mews, 42B St Marys Row, Moseley, Birmingham, B13 8JG T: 0121 449 5445 E: W:

PROMOTIONAL STAFFING Expo Stars International Ltd T: +44 (0)844 686 9169 E: W: Kalyko - Promotional Models/Staff Communications House, University Court, Staffordshire Technology Park, Stafford ST17 0QE T: 01785 616165 E: W: Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: W: Pitman's People 16 Hanover Square, Mayfair, London, W1S 1HT T: 08701 605 800 M: 07968 166 154 DD: 0207 749 0729 F: 0207 033 7908 E: W: Tag Promotional Staff 24 New Road, Kingston Upon Thames, Surrey, KT2 6AP T: 0208 5499400 F: 0208 5499400 E: W:

RADIO COMMUNICATIONS/HIRE Murphy Comhire Ltd Phoenix House, Centurion Office Park, Julian Way, Sheffield, S9 1GD T: 0114 243 4567 F: 0114 243 4127 E: W:

Connections is sponsored by

Connections is sponsored by Wall to Wall Communications Unilink House, 21 Lewis Road, Sutton, Surrey, SM1 4BR T: 020 8770 1007 F: 020 8770 9700 E: E: W:

SECURITY AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: W: Gainsborough Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG T: +44 (0)844 858 4444 W: G4S Events Secure Solutions UK & Ireland Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T: 0845 9000 447 T: 0208 770 7000 E: W: Richards Events Services Security Division 86 Lower Ashley Road New Milton Hants BH25 5QG T: 01425 620500 F: 01425 619492 E: kevin@ W: www. Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: W: Specialized Group of Companies 4 Rosebank Road Livingston, EH54 7EJ T: 01506 442255 F: 01506 442288 E: sales@specializedsecurity. W: www.specializedsecurity.

SIGNAGE & GRAPHICS Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@btconnect. com W:

Widget Productions Spring Tides, 37 Spring Hill, Ventnor, Isle of Wight, PO38 1PF T: 01983 852332 E: info@widgetproductions. W: www.widgetproductions.

STAGING & RIGGING Acorn Event Solutions Mill Barn, East Knapton, Malton, YO17 8JA T: 01944 728010 F: 01944 728011 W: DHE Stage Hire Covering all of the UK T: 0844 3309248 E: W:

STAND DESIGN & BUILD Black Iris Exhibitions The Workshop, Adrefelyn Cottage, Vicarage Lane, Penley, Wrexham, LL13 0NF T: 01978 780421 E: info@blackiris-exhibitions. W: www.blackiris-exhibitions.

Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www.impactproductions. Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: W: Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: W: rental Pro Productions Limited Low Road Rous Lench, Evesham, Worcestershire, WR11 4UJ T: 01386 871901 F: 01386 871901 E: enquiries@proproductions. W: Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: W: Steel Deck Unit 58, T Marchant Estate, 4272 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: W: The Revolving Stage Company Ltd Unit F4 - F5, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7ND T: 024 7668 7055 F: 024 7668 9355 E: enquiries@ therevolvingstagecompany. W: www. therevolvingstagecompany.

STEEL STRUCTURES FOR CORPORATE EVENTS Kinet-X Structures J4 Camberley, Unit 6, Doman Road, Camberley, Surrey, GU15 3LB T: 01276 681336 W:

TEAM BUILDING London Duck Tours Ltd 55 York Road, London, SE1 7NJ T: 07879 041707 E: kelly.thompson@ W: www.londonducktours.


Technical Event Production & AV / Event Hire

Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: W: • Twitter: @RedGeckoGroup

TEMPORARY INTERNET Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: W:

TEMPORARY ROADWAYS Davis Track Hire Ltd Portable road-way and pedestrian walk-way T: 01698 352751 M:07867 505057 E: W:


TRAFFIC MANAGEMENT Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: W:

A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 F: 01832 272065 E: W:


Berry Marquees Ltd Unit 4, Three Stars Trading Estate, Thorpe, Egham, Surrey, TW20 8RJ T: 01784 471410 F: 01784 439656 Contact Sam Phillips E: W:

TRANSPORT / ON-SITE LOGISTICS 24/7 Exhibition Services Unit 3 The Courtyard, Nunhold Business Centre, Dark Lane, Hatton, Warwick, CV35 8XB T: 01926 840140 F: 01926 840340 E: W:

Element Domes Ltd Yew Tree Studios, Stanford North, Kent, TN25 6DH T: 01303 814 607 E: W:

Agility Fairs & Events Logistics Jubilee House, 3, The Drive, Brentwood, Essex, CM13 3FR T: 01277 725 651 F: 01277 725 395 E: W:

Eschenbach Structures (UK) Ltd 81 North East Road Southampton, SO19 8AF T: 02380 437 329 F: 02380 437 329 E: info@ W: www.


Losberger 139 High Street, Collingham, Newark, Notts, NG23 7NH T: 01636 893776 F: 01636 893774 E: W: LH Woodhouse & Co. Ltd Wolds Farm, The Fosse, Cotgrave, Nottinghamshire, NG12 3HG T: (0115) 989 9899 E: W: Meridian Marquees Unit A, Parsons Farm, Farley Hill, Berkshire, RG7 1UY T: 0800 298 5955 E: info@meridianmarquees. com W: www.meridianmarquees. com The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ W: www.thedomecompany.

Chris Eames International Box Lane, Barking, Essex IG11 0SQ T: +44 (0)20 8595 7771 F: +44 (0)20 8595 5967 E: W:

UTILITY VEHICLE & GOLF BUGGY HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. W:

Norfolk Showground Dereham Road, Norwich, Norfolk, NR5 0TT T: 01603 731 969 E: louise@norfolkshowground. W: www.norfolkshowground.

Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: W: Wembley Arena Arena Square, Engineers Way, London, HA9 0AA T: 020 8782 5500 F: 020 87825501 E: michelle.berry@livenation. W:

WASTE MANAGEMENT Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon, OX10 6PJ T: 08700 604366 E: W: M J Church Event Waste Recycling Star Farm, Marshfield, Nr Chippenham, Wiltshire, SN14 8LH T: 01225 891591 E: W: Smiths (Gloucester) Ltd Ema Ashworth T: 0845 450 5227 E: W: www.smiths-gloucester.


VENUES BMA House Tavistock Square, London, WC1H 9JP Sales Tel: 020 7874 7020 F: 020 7383 6645 W: Five (Farnborough International Venue & Events) Farnborough International Ltd, ShowCentre, ETPS Road, Farnborough, Hampshire, GU14 6FD T: 01252 532800 F: 01252 376015 E: fiveenquires@farnborough. com W: Kent Event Centre Kent Showground, Detling, Maidstone, Kent, ME14 3JF T: 01622 633064 E: alison@kenteventcentre. W:

Show Site Services Weybridge Business Centre Unit 18, 66 York Road, Weybridge, Surrey, KT13 9DY T: 01932 228416 E: W: www.showsiteservices. Water Direct B26 Earls Colne Business Park, Earls Colne, Colchester, Essex, CO6 2NS T: 01787 223345 M: 07717 812676 F: 01787 223354 E: W: Watermills PO BOX 1176, Woking Surrey, GU22 2BU T: 0845 6031403 E: W:

Connections is sponsored by

Next issue… 'The Heart of Kent'

01622 630975

Meeting Rooms, Conference Space, Exhibition Halls, Outside Events, Corporate Days, Seminars, Weddings and Parties, Bespoke Packages and Excellent Customer Service

Let there be Light

How can organisers use light, lasers and fire to accent elements of an event? Stand Out looks at events that use, or plan to use, light, projection and fireworks in very different ways

Enquiry Number 121

Furniture will rarely steal the show. Ice Magic usually does. Ice Magic is the ultimate solution for the event that has got to be stunning and different. Ice Magic brings a magic glow and warmth to each table, each setting, each event. And it can do this whether the event needs to be slinky, elegant and sophisticated or if it must hit the heights of funky, modern, young and rocking. The Ice Magic range includes elegant crystal clear chairs, individually lit tables, colourful lit dance floors and a range of accessories that can create the total mood and ambience for a private function, a product launch or a corporate event. Ice Magic. Very Cool. Very Hot.


furniture hire

01635 201401

Check out our website Ice Magic Furniture Hire | Newbury Road | Hermitage | Berkshire | RG18 9TD |

Enquiry Number 122


Does your stanD “stanD out”?

Stand Out asks what trends can impact on stand traffic and how can stand design impact on footfall?

tech taLk

Exhibitions and live events are escalating their use of technology. Stand Out talks to event technology experts and asks, with such amazing advancements in technology, will events ever be the same again? Subscribe here...

Change has come.

Enquiry Number 123

Enquiry Number 124

Stand Out Magazine | May 2012 Issue  

Stand Out Magazine | May 2012 Issue

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