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April 2013


W Cover image courtesy of Darren Coleman @ Puttyfoot

hitehall spending cuts have had an enormous effect on how local authority events teams work – the tightening of the public purse has forced many councils to focus on becoming more creative and innovative, and it has even led some to think about the impact of concentrated largescale public events on the local community. With that in mind, I’ve had the pleasure of talking to many local authority events teams over the last four weeks and have discovered that some can make more of a difference in the local community with smaller event programmes than one large public event that impacts on those which do not even wish to engage in any local authority festival, music or arts activity. Naturally, the scope and scale of events programmes depend on budget cuts, and the desires of politicians can swing council decisions also – and so, you could almost say that council event departments are the most patient of all events professionals, as they adapt to ever changing bureaucracy whilst enduring some of the most rigged policies and procedures. And don’t forget, there’s still the huge weight of expectation to bring in commercial events. In this April issue you will find we’ve had a chat with council events teams in Liverpool, Lambeth and Southwark to discover some of their events plans for the summer, and we’ve also been talking to organisers of food festivals, which have benefited from increased web traffic and exhibitor queries in the wake of the horsemeat scandal. It appears that a major food scare has caused UK consumers to think more of food traceability, and it’s having a positive effect on food markets, food demonstrations and local food festivals. It just shows how one national, consumer issue can have a major impact on our sector. Does this make our sector vulnerable because as event professionals we really need other industries to be doing well? Or, do we equally benefit when a crisis forces people together to focus the mind and they need a platform to discuss issues? Food for thought, I think. Wouldn’t you agree? Happy reading,

Editor Caroline Clift –

Studio Manager Paula Smith –

Publisher Neil Fagg – T: 01795 509101

Design and Production Grant Waters – James Taylor – T: 01795 509108

Publication Manager Jo Sapsford – T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – T: 01795 509103 F: 01795 591065 Chief Executive John Denning –

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2013. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

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risky business

Would you like your audience to develop the event that you own? How would you feel about your audience crowd funding your event? It’s what a number of UK festival organisers are now beginning to do in a bid to raise vital funds to develop a specific event or business project. It is the latest trend to hit the event market and it’s predicted to be big news in 2013. But there are pros and cons, as Stand Out discovered


causing a stir In Harrogate there’s a sales and marketing strategy brewing with events activity at its core. Here, Melissa McMinn, brand activation manager for Taylors of Harrogate, proves she’s no marketing mug


Food For thought Have the organisers of food festivals and artisan markets benefited from the horsemeat scandal, as UK consumers grow concerned over food quality and traceability? Stand Out investigates…

The events industry is at risk because events professionals, suppliers and contractors are being asked to take on roles beyond their remit. So says, Dean Parker, production manager at Wilde Ones


local appeal Local authority event organisers talk of their plans for upcoming events in 2013, as they continually look to deliver creative events in their communities whilst under constant budget scrutiny


6 Event industry news 8 Event tenders and contract wins 51 How personal are your business

relationships? Chad Lion-Cachet explains


military eFFort International exhibitions form an important part of the UK Trade and Investment’s Defence and Security Organisation’s (UKTI DSO) mission to promote UK defence and security companies. Here, Dominic McNeice, head of events planning UKTI DSO, talks about its events strategy and recent presence at IDEX and NAVDEX in Abu Dhabi

57 Do you have a social media policy? 60 Win tickets to the RHS Hampton Court Palace Flower Show with ETMS

74 Festivals, catering and Christmas

party packages await you in the May issue



Organisers earmark £1.25m to weather-proof event sites The organisers of Creamfields, the Great Yorkshire Show and the Isle of Wight festival are to spend more than £1 million on weather proofing their event sites – the three organisations have revealed that they are to spend £500,000, £500,000 and £250,000 respectively to avoid the site conditions which plagued last year’s events. The organisers of Creamfields are to spend £500,000 on a number of major improvements to the festival site at Daresbury – the money is to be spent on improving key areas of the site, including 2,500 metres of drainage; 1,500 metres of track and a series of new bridges. A revised contingency plan has also been put in place to ensure improved communication including a new tannoy system and information screens to ensure important messages are communicated directly to campers. The Yorkshire Agricultural Society, organiser of The Great Yorkshire Show, is investing in new drainage too and has promised to “weather-proof” the three-day event as much as it possibly can. According to the organising team £500,000 has been set aside for measures

aimed at ensuring that the agricultural show does not fall victim to bad weather. Last year the show lost two days after wet weather made much of the car parking un-useable. Commented Nigel Pulling, chief executive: “We never want to be in that situation again, it was heartbreaking to have to cancel. “Groundworks are already underway to put in extra roadways, drainage systems and hard standing around car park gateways. In addition, we are looking at acquiring a number of pieces of land to boost our car parking capacity.” The news comes as John Giddings, organiser of the Isle of Wight Festival, revealed on Twitter that he is to spend £250,000 on road surfaces and hard standing so that visitors can avoid entering and exiting the event on grass. According to Giddings, the festival is to double its car parks, spend £250,000 on roadworks, and it will create more exits and entrances to car parks on road surfaces. Giddings used the social network site to reveal his plans, which form part of a wider event safety operational plan to look at the event’s traffic management.

Coventry residents vote to keep Godiva Festival at Memorial Park Coventry residents have voted to keep the city’s Godiva Festival at War Memorial Park, following the extraordinary decision by its organisers to ask its visitors where was the best location for the event. More than 21,000 votes were made via the council’s website, by text message or phone or by using voting slips in Coventry libraries, with 62 per cent voting to keep the event in the War Memorial Park, rather than move it to a city centre location. The free annual event, which was cancelled in 2012 due to weather conditions, has attracted over 100,000 visits in previous years. Councillor John Mutton, leader of Coventry City Council, said: “I’m absolutely delighted that the majority of Coventry people agree that the best place for our wonderful festival is the War Memorial Park. “I’m pleased that there’s so much passion and enthusiasm for our Godiva Festival.


We’re now one of the few councils in the country that’s prepared to fund a free festival of this size, because we recognise the many benefits it brings; economically and socially. “So I’m really pleased that people are so proud of the festival and the way it brings the city together and care so much – there’s been a really lively debate about the issue. “It’s clear that many people liked the idea of doing more in the city centre and we’ve already come up with some ideas. “So, for the first time, we will be holding the Godiva Carnival on a different weekend to the festival – probably during the summer holidays – and it will take place across the city centre, rather than the simple procession to the park. “We’ll be bringing Lady Godiva back home from her visit to London last year for the Olympics, because we know how much people enjoyed seeing her last summer.”

Cadbury appoints RPM for sampling tour RPM is touring a campaign for Cadbury Dairy Milk to find an honorary Cadbury Taster. A sampling, digital and PR campaign to remind consumers why they love Cadbury’s Dairy Milk has been created, and RPM is managing the nationwide sampling activity that recreates Cadbury’s Joyville world through live canvas billboards that hide costumed characters. The five-week tour across train stations, major shopping centres, Vue cinemas and service stations encourages passersby to try Cadbury Dairy Milk, think about its taste and then submit their descriptive word online for a chance to become the next Joyville taster.

Hay launches Kells event The organisers of Hay Festival have added to its portfolio of literature and arts events with the announcement that it has launched Hay Festival Kells in County Meath, Ireland. The inaugural three-day festival is planned for June 28-30, 2013, and will bring together authors and thinkers to celebrate the sharing of stories and ideas. Lyndy Cooke, producer of Hay Festival, said: “Hay Festival is delighted to announce its newest adventure in the town of Kells. Kells is rich in history and tradition, the home of The Book of Kells and a delightful and inspiring destination.”

US consults on Safety Guide The Event Safety Alliance (ESA) in the USA has finally launched the Event Safety Guide following the initial news in April last year that it would adopt the UK’s “Purple Guide” as an interim reference manual for event safety. According to ESA, a six-month period of review will now take place – it is requesting all American events professionals to review by August 5 the document, which was unveiled at the Event Live Expo in Los Angeles, and to provide relevant feedback.

The London Legacy Development Corporation and Create London are to bring the Queen Elizabeth Olympic Park to life on July 27 and 28 when they host East, a weekend of music, food, art and theatre inspired by East London. The two-day event will mark the anniversary of the opening ceremony of London 2012 with a breadth of entertainment including live international music, the Real Food Festival, and a MiniTravelling Art Circus presented by The House of Fairy Tales.

East London artists will be signing their work at the Art Car Boot Fair. Caught By The River will share its passion for literature, angling, music and beer, as they host celebrated authors and musicians performing for audiences; Eco Design Fair will curate an arts and fashion market showcasing the best up-cycled, vintage and contemporary design London has to offer and the Discover Children’s Story Centre will bring interactive family storytelling alongside hands-on arts and crafts workshops.

New dates and venue change for Event Production Show 2014 The organiser of the Event Production Show has announced that the 2014 show will be held at Earls Court 2 from February 11-12. It is hoped that the move to the pillar free venue will enable greater expansion not just in terms of content but also stands, adding to the 70 per cent of exhibitors that have re-booked. The organisers plan to maximise the unrestricted space at Earls Court 2 by working alongside experiential agencies to create branded environments within the exhibition hall. Identified at the 2013 show as an integral part of the future of live events, these environments will offer visitors further opportunities for education and interaction. Event director, Duncan Siegle explained: “We were extremely proud of the success of this year’s show. Given the short time scale and reputation of the show when we

took it over from Ocean Media Group, the results are a huge achievement for everyone involved, particularly the increase in visitor numbers to over 3,200. When we purchased the show it was always with a view to developing and expanding its potential. We want to create a well-supported exhibition to cater for all corners of the UK’s vibrant events industry. “I now believe we have an excellent platform from which to build and are in a strong position for future growth. The new venue offers such scope for greater content, creativity and cohesion and we are confident it will play a significant role in realising one of our main aspirations for 2014; to bring together more exhibition and conference suppliers alongside the core exhibitors of events professionals!”

Livfooddrink Show cancelled SK Events, the company behind Liverpool Food and Drink Festival, has cancelled Livfooddrink Show, a food, drink and lifestyle event that was due to take place at Liverpool’s Echo Arena from May 5-6. Livfooddrink Show was to be fronted by TV chef Simon Rimmer, who would head the two-day show that was set to bring together food and drink producers. SK Events told Stand Out that the event was postponed, and that the team was instead “concentrating” on Liverpool Food

and Drink Festival, putting Livfooddrink Show on the “back burner” for 2013. Livfooddrink Show was set to host chefs and food experts as well as a handpicked collection of designers and brands, specialising in stylish living. When the event launched in November, Denise Harris, managing director of SK Events, said that there was a strong audience of food lovers in the region who would be interested in the event, given the success of the Liverpool Food and Drink Festival.

Stand Out was sad to hear last month of the passing of Peter Crook, managing director of Show Site Services. Anthony Crook, Peter’s son, will now carry on Peter’s wishes and continue to run the family business. Lancashire County Cricket Club is to renamed Emirates Old Trafford Stadium. EEF Venues is investing £1 million in a major refurbishment project at its Westminster venue, Broadway House, and at its Woodland Grange Conference Centre, Warwickshire. Blenheim Palace has launched two team building packages – The Apprentice and ice-carving and fencing. Butlins Events has completed a £180,000 refit to its main conference room at its Bognor Regis resort, the Shoreline Conference Centre. Parklife Weekender has a new location for the 2013 event – the two-day festival will take place at Heaton Park, Manchester on June 8 and 9. The Boodles Classique is moving venue and will take place at The Mere Golf Resort and Spa from June 27-29. The organiser of the Ironman series in the UK and Europe is looking for sponsors to partner its events. The Crooked Well has launched a private and corporate hire events space to accommodate 100 people. Animate and Create (A+C), a professional animation studio, has launched an animation team building activity. Trac has launched a new look website – Lego has appointed BEcause to deliver a nine-month experiential roadshow for its new Legends of Chima range. Aztec Events is to organise the Blenheim Palace Flower Show.



London 2012 anniversary to be marked by two-day East event

Tenders and conTracT wins

Bristol city council has appointed a principal contractor for the Bristol Harbour Festival

Time to tender

Event organisers and local authorities continue to issue event management and services contracts. Read on to discover the latest business opportunities and contract wins Lambeth Council, organiser of the Lambeth Country Show, has issued several tenders for hot and cold drink stalls, event bar companies, catering and balloon and inflatable sales. Catering and bar tenders have a deadline of April 26 and balloon and hot and cold drink tenders should be returned by May 17. Email Highlands and Islands Enterprise (HIE) is seeking a supplier to design, build and project manage a Highlands and Islands pavilion, under the HI-energy brand at the All-Energy Exhibition and Conference Event for 2014, 2015 and 2016. Interested? Email hieprocurement@hient. by 12pm on April 3. A three-year contract for the production and management of Bristol Harbour Festival has been awarded to Richmond Event Management (REM) – the


Bristol-based company has been appointed principal contractor following an extensive tender process. REM will deliver the first event from July 26-28, 2013. Rouge Events has been appointed by English Heritage to produce and promote the relaunched Kenwood House Concerts. The concerts will take place over two, three-day weekends, as opposed to the previous format, which saw the concerts run every Saturday for four weeks over the summer. Sefton Metropolitan Borough Council seeks an operator to manage the Southport Theatre and Conference Centre. Email by 12pm on March 22. Peyton Events has won the contract to cater for all conferences and events at Brighton’s Royal Pavilion and Dome

venues. Peyton Events won the tender following a nine-way pitch. Newcastle City Council has issued a tender for the creation and delivery of a winter festival/Christmas market. The deadline is 12pm on March 23. Email Plymouth University has issued a tender and is looking to appoint a company or companies to provide a number of event services at Plymouth Hoe throughout September 2013. The tender has been divided into lots, and Plymouth University ask that you clearly state which lot(s) you are tendering for: Lot 1 Event Production and Site Management, Lot 2 Security, Lot 3 Power Supply and Generators, Lot 4 Power Distribution, Lot 5 Sound and Lighting, Lot 6 Toilets, Lot 7 Hire of Furniture and Lot 8 Marquee. The deadline is April 9.

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Crime at festivals ConferenCe

Rich pickings Festival Republic held the fifth annual Crime at Major UK Music Festivals conference last month, which saw organisers, promoters, security professionals and the Police gather to network and share knowledge


hief Superintendent Andy Battle, divisional commander of West Yorkshire Police, last month commanded an audience of 100 organisers, security experts and police officers when he took to the floor at Festival Republic’s Crime at Major UK Music Festivals conference. Battle, quietly spoken, informed the audience of a recent debrief that took place at Leicester Police HQ whereby he and several senior officers from a number of forces analysed their findings in relation to festivals and major events in 2012. According to Battle, the debrief considered 2012 “successful” in relation to crime at major UK festivals with significant numbers of criminals being caught. At the same time, Battle explained, he and his colleagues came to the conclusion that significant information garnered from policing London 2012 has led the police to believe that they can police events better, deploy less people and also police with a small “p”. He said: “We’re not necessarily catching more criminals. Informing the public of the dangers through greater messaging and social networks allows us to get ahead of the game. But we will be more successful if we have a multi-agency approach. The police footprint is reducing – it will soon be like London 2012 every year, so we are having to think about policing differently.” Such insight and success is down to small measures such as the way events are viewed and handled – treating events as a public safety exercise rather than an issue


of public disorder has helped calm many situations with violence and disorder arrests lessening. But pickpockets remain an issue, as mobile phones are seen as rich pickings. Battle explained how he and his team worked with Melvin Benn, managing director of Festival Republic, to intercept organised criminals who were known to target festivals and mobile phones. The group were caught and subsequently charged – and it’s no longer a crime issue at UK festivals, it’s a problem that is being witnessed every weekend within UK towns and cities. Battle argued that intelligence sharing is still an issue within the police force and that he and his colleagues are looking at developing a sharing hub with a national database that can be shared with organisers. To achieve that, a business case is being built to demonstrate how organised criminal gangs are targeting large-scale public events. It is hoped that any official database and knowledge sharing can be up and running for the summer season. Continued Battle: “The old attitude of ‘police know best’ does not work. One police force I know uses drug intervention workers to observe at a festival rather than send in plain clothes police officers.” Drug intervention workers give an organiser a richer picture of drugs issues onsite, stated Battle, who hinted that guidance for police forces surrounding amnesty and surrender policies for drugs may soon be available to a wider audience. The debrief highlighted the fact that drugs at festivals are not a major issue for police

the conference allowed industry professionals to discuss drug and crime issues at major UK festivals

forces yet acknowledged that every festival has a drug problem in varying scale and size. According to Battle, the police should loosen its grip on policing at festivals and place a “brotherly” arm round the organiser, who should ultimately take charge and responsibility for their site. The audience at the one-day conference highlighted their own personal experiences at UK music festivals, which centred on the use of drug disposal bins at festival entrances. The organisers of Creamfields found effective the use of drug surrender bins coupled with the presence of a police dog. Global Gathering experienced the same successes with dogs appearing after an initial row of surrender bins, and DF Concerts commented that a young audience does not understand the word amnesty hence it opted to use the term drug disposal bin. According to the audience, ticket holders which fail to believe that they are going to get caught in possession of drugs have no incentive to give up their stash – yet police dogs and event stewards clearly informing the queue of festivalgoers waiting to get into the campsite that a drugs disposal bin is coming up helped greatly. Battle concluded that drug dealers are paying off stewards and event concessions to get drugs on-site with ease, hence it’s important to vet staff and traders. Festival Republic has previously searched vendors coming on-site, a practice it admired at V Festival – Benn stated that he and his team didn’t get the search quite right but it’s something he will try again in the future.

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Crowd funding image from darren Coleman @ Puttyfoot

Show me your money Would your audience like to customise their own festival experience? Would you like your audience to develop the event that you own and, at the same time, raise revenue? Crowd funding is the latest trend to hit the event market and it’s predicted to be big news in 2013. But there are pros and cons, as Stand Out discovered


ust two months ago, Stand Out brought you an interview with Felix Guttmann, creator of the inaugural Amsterdam Light Festival, who stated that corporate crowd funding was a revenue model of the future – the practice involves a series of local businesses donating a proportion of the extra income that they generate or expect to generate throughout an event. The money is given to the event


organisers to fund vital infrastructure and marketing, and it’s given because the businesses recognise the financial benefits that will be achieved as a result of the event taking place. Some argue that the practice is a sign of confidence towards an organiser, an insurance policy that the event will go ahead, and an investment to guarantee that a local community will profit. Take this notion one step further and ask yourself how would you feel about your

audience crowd funding your event? It’s what a number of UK festival organisers are now beginning to do in a bid to raise vital funds to develop a specific event or business project. The format has worked for some but it’s not without its lessons either. Graeme Merifield, managing director of Wychwood Festival, commented: “Two years ago, we had a change of board and we looked at our future. All festivals are risky and it’s an expensive business to put on, but we knew that we wanted to develop the business further. The problem was that we are only a small team and had no time. We wanted to see what we could do to generate income, which resulted in us building a new business model to raise cash to fund other businesses opportunities such as private parties and corporate events.” Merifield’s experience of Wychwood Festival had given him the idea to roll out

Alternative options

elements of the festival, which takes place at Cheltenham Racecourse, and pitch them as standalone events. This was at a time when popular crowd funding platform Kickstarter had not launched in the UK. Instead, Merifield turned to CrowdCube in October 2012, as he wished to sell 200 “packages” at £1,000. The packages included a nominal equity share in the festival and the offer of

Fans enjoy Wychwood Festival, and the Alt Fest logo

target has to be achieved by a stipulated date otherwise all generated revenues must be returned to the investor. Merifield continued: “As I look back, our pitch was wrong. People using that platform are looking for bigger portions of a company

I envisaged a massive amount of work for year one and we wanted to build the event early so that we could crowd fund a solid lower and mid-level line up in order to further crowd fund the headliner a pair of tickets to the family-friendly event for life. Merifield and his team sold three packages, and the “investors” subsequently got their money back because crowd funding works on the basis that a monetary

and are not looking for aspirational things such as ticket benefits. “We asked far too many people for too high a price but who also wanted to receive a higher percentage share in the event. We

Dominic Void, festival director of brand new event Alt Fest, has had a rather different experience and somewhat greater success with crowd funding – he has raised £60,000 towards the inaugural event and has since developed a pitch for funding using Kickstarter where he aims to raise a minimum of £30,000. Alt Fest will take place in 2014 at Boughton House, Kettering, and has been granted a blanket license for up to 50,000 people with a 4am restriction. As the name suggests, the festival is aimed squarely at an alternative rock, metal and gothic crowd that is slightly older and is fiercely passionate about their “scene”. The initial money raised has allowed Void and his team to book the first 40 acts, which came top of a poll on Alt Fest’s website and Facebook page. It’s Void’s aim that every single part of the festival will be orchestrated by the fans that invest in the festival – from what bands perform to what stalls are on-site. Said Void: “I’ve been booking events for 20 years, and for the last nine years I’ve been running Club AntiChrist in London, which attracts between 1,000-1,500 people to every event. “Alt Fest has come from that really. We felt that nothing in the festival market represented the alternative scene on a largescale, accept in Europe. We felt that there was a gap, so we have combined everything under the alternative umbrella and we’ve included big tops and alternative circus and made it affordable for families.” Importantly, Void wants the festival to be crowd-led, and he has been inspired by the



could not offer crowd funders an opportunity to curate Wychwood, which is what some people offer, because our core customers have an expectation. We could not offer that opportunity because then you run the risk of putting off your main audience. “Now, all of our energies are being put into the summer and we’ll see how other people do in six months time because we do ultimately want to build the business. It’s not the be all and end all for us but it’s certainly something to explore in the future.” Merifield will look at crowd funding platforms towards the end of the year and he advised other organisers looking at the subject of crowd funding to look at who you are trying to get interest from – do you wish to give away investments and shares in your business or are you only willing to part with tickets and merchandise?

Crowd funding

film Iron Sky that was crowd funded also. He refers to Alt Fest as a “beast”. “I envisaged a massive amount of work for year one and we wanted to build the event early so that we could crowd fund a solid lower and mid-level line up in order to further crowd fund the headliner. “Our profit and loss model has been structured and based upon us reaching each stage of funding. “The festival is licensed for 50,000 but we have predicated profit and loss for an event that might have 10,000, 20,000, 30,000 or 40,000 people attending.” Void has set crowd funding targets to create an event for between 10,000 and 50,000 people – each time he reaches a target he can move onto the next level that will allow him to create a larger event. And each target pays for more band fees and infrastructure, and with each target comes greater budgets for bands. Currently, Alt Fest is a 10,000 capacity event with 40 bands in place as well as site management. Full Fat 360 and South West Group are already on board. On March 1, Alt Fest’s crowd funding pitch went live on Kickstarter and plays on the premise that there is power in numbers – if people contribute to the next level of funding it will not only allow the festival team to increase their band budget but it will also allow them to develop an event that will be enjoyed by 20,000 people, and so on. Plus, a contribution will be recognised by a reduction in ticket price. For £1, you can join the mailing list and receive a virtual hug, for £5 fans get a mention on the website’s Hall of Fame, for

interested in crowd funding? You must know your audience

watching it then decide what they want to contribute and pick the perks. “People will contribute, purely for the love of the music and if they do then they can get up to 70 per cent off the final RRP of a ticket and even backstage passes. There’s a level that appeals to everyone’s availability.”

We asked far too many people for too high a price but who also wanted to receive a higher percentage share in the event £10 they get a sticker, and the rewards escalate. For example, a £55 contribution via Kickstarter equals a weekend ticket, for £400 you get to introduce a band on stage and for £1,000 you get a backstage tour and tea – the rewards increase. Commented Void: “We created our video pitch and put it on Kickstarter – it explains the pitch, what we’re looking for and who we’re looking to get on-board. People


Crowd funding is just one of Alt Fest’s revenue streams – Void has put up capital and he’s also teamed up with Ticketlogic, which has acknowledged the fact that Alt Fest has a solid niche line up and so anticipates quicker than average ticket sales. It has invested in the event too. Concluded Void: “Yes, we are asking people to put faith in us and so you have to have a strong brand to do something like

this. We have run club events for years so we have an accolade of reputation. “It’s no different to a band that says ‘fund our next album’ – you are putting your faith in a brand and you have their loyalty. “But our means of success will not be proven on turnout and whether 50,000 people come to Alt Fest. Our success will depend upon the quality of our event, the attractions, our toilets and our campsites.”

dominic Void

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Risky business The events industry is at risk because suppliers and contractors are being asked to take on roles beyond their remit. So says, Dean Parker, production manager at Wilde Ones


s a production manager it is often assumed that I am an event organiser, and it is a surprise to some that there is a distinction between the two. So how do the roles differ? My career in events started as an entertainments manager in a students’ union. This was a true “event organiser” role and involved everything – from coming up with the idea for an event, booking the entertainment and infrastructure, planning, promoting, and selling tickets, to managing the event on the day and the subsequent de-rig and reconciliation. For a 2,500 capacity venue, it was reasonable for me to fulfil this role, together with a permanent technical manager and a team of students. Though we would hire in technical equipment, and would divide the overall management into separate areas such as promotion, ticket sales, front of house, security and crew, events of this scale didn’t require an extra level of production management. However, once I had left that environment, I began to work on larger events, ones in which I was fulfilling a particular role within the overall event management set-up. Being somewhat anally retentive, I gravitated towards the production side of an event, rather than the PR/promotion or entertainment booking aspects. This was quite a challenge for a control freak, as it meant focusing on just one particular area of an event rather than dealing with the event in its entirety. I was no longer the event organiser, just one of the cogs in the overall organisational structure. And once I got involved in outdoor events, I discovered just how large that structure was – it now incorporated local councils, emergency services, health and safety consultants, traffic management and a whole host of other outdoor service providers. What surprised me though, was that though the industry was filled with professionals from a variety of event-related fields, the one person who often wasn’t a professional (i.e. did it for a living) was the

Dean parker

overall event organiser. In fact, sometimes it was difficult to ascertain exactly who the event organiser was. Many may argue it doesn’t matter that the organiser is not a professional, that it’s up to the partners and contractors to advise and guide the client through the minefield of event organisation. But that’s to misunderstand both the relationship between a client and a contractor, and the liabilities that the organiser has. I am a professional production manager, but I am not an expert in areas such as power, sound, or lighting. I use the professionals in these fields for their expert advice, but part of my professionalism is to have a rudimentary understanding of such technical matters. Similarly, an event organiser should understand what their role is, and the roles of their contractors at an event, the relationships between them, as well as taking the overall responsibility for the event – and a professional one will. The problem I have witnessed though is that lack of professionals at an organiser level has meant that responsibilities are being foisted upon other parties, and together with budget cuts, this is creating a dangerous culture within our industry. Many local authority “production” contracts now require production companies

to procure the security provision. Clearly, security/stewarding is such a minor role and production companies hardly have anything to do, so why not lump them together? In some cases, local authorities are even encouraging sound and lighting companies to tender for the entire production contract. This shows a complete lack of understanding of how large-scale events work, what the various roles are, and why they are so. It’s crowbarring the roles of an event organiser onto other contractors, and smacks of cutting corners and wanting to have the best of both worlds – getting somebody else to take on responsibilities without actually paying for it. It is also an insult to those event organisers in the industry who are professionals, as it fails to acknowledge their importance and expertise. Inexplicably, LOCOG didn’t see it necessary to have an event organiser – or in fact anybody from the events industry – on its board. Last summer’s Olympics was undoubtedly a great success, with superb ceremonies and events throughout. But I have yet to find any event contractors singing the praises of its organisation, or wishing that they could do it again. And given its profile, kudos and acclaim as “The Greatest Show On Earth”, this is more than just a little disappointing.


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Branding and signage

icon works with the england and Wales Cricket Board on all of its branding and signage requirements

Give me a sign Organisers seek cost effective branding and signage solutions that deliver both style and message – Stand Out looks at how organisers have chosen to present their brand to their audience substrates, and if you need to reduce your costs but cover the same area, interspersing printed work with plain pieces on the same substrate works well, so the appearance is more cohesive,” explained Jonathan Booth, account director at Sunbaba. “Look at using solid colour shade netting to dress a large site because it is low cost digitally printing the same surface area would cost up to eight times the price. “Also, larger print runs can be screen printed and as a general rule we advise our clients to consider screen printing for lengths of more than 250 metres. Screen print costs are affected by the number of colours you use, as each colour needs to have it’s own screen. Four screens can be combined to create a full colour piece.” Booth explained that even simple measures, that should be obvious, such as taking the time to store branding assets

© Nick Serpell-Rand


or some time, event budgets have been under scrutiny, and it’s not an issue that is likely to disappear any time soon. As organisers redistribute assigned budgets in order to fund vital improvements in site infrastructure, the pressure is on to create cost-effective branding and signage solutions that have maximum impact. Some may consider certain branding options as “nice to haves” but when sponsors expect maximum exposure, organisers must think smart about how they can market their event and take into account cost efficiencies. According to event branding specialists Sunbaba, organisers should take time to learn the print options available, as the better equipped you are, the more informed you are to make best use of the budget. “Get your suppliers to give you cost comparisons for different print methods and

London Fashion Week enlisted the help of Banner Box, and hired flagpoles to cut down on cost.


Branding and signage

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properly without damaging them is key – in particular, make sure they are dry when packed away, a vital point if you intend to reuse your banding on a number of events.

Make an impression Jemma Cowley is a freelance production manager. She has worked with Sledge, Secret Cinema and Richmond Event Management creating large-scale public events and experiences with multiple branding options. She said: “When looking at branding on-site look at your key areas and decide which will have the most impact in a press shot – don’t go for a scatter gun approach if you are on a limited budget. Pick two or three areas, which you know will be photographed such as the stage or that will have impact such as heras fencing. “In Bristol, there’s a footbridge called Pero’s Bridge which runs across the river – during Bristol Harbour Festival we brand it because we know that everyone can see it from one side of the harbour to the other, and it gets photographed,” she continued. “Organisers should look at the infrastructure already on-site – the landscape and architecture – to see if anything can be hung from existing points, which cuts down on rigging costs. Use a building for backdrops rather than truss, and if you’re not working on a corporate event approach your local art college with a tight brief and see what the students can create for you.”

Fit and feel According to Lucy Klimowicz, commercial partnership manager at the England and Wales Cricket Board, how international and domestic cricket matches and events are presented to TV audiences is vital to her and her team. With that in mind, branding and


Mock up each element to see how they fit in your event environment

signage are key, as is the overall look and feel of the fixtures. The sporting body works with Icon, which co-ordinates artwork, manages pitch and perimeter boards and sponsor branding. It also conducts site surveys and manages all branding on behalf of the England and Wales Cricket Board, including the logistics for more than 100 televised matches. Servicing these fixtures requires methodical planning says Icon, which has a dedicated cricket team to manage and produce all sponsor and stakeholder branding on and off the pitch. The team has to have a detailed understanding of the brief and brand expectations so that it recognises when some perimeter boards may clash and when competitors and sponsors may conflict. Ultimately, such knowledge comes with understanding a brand and its sponsors, but organisers also need to consider function as well as the positioning of a brand. According to its sister company, Icon:SLS, there are occasions when clear, legible fonts and limited content should come before style and design – and organisers should think about the viewing distance, location, function and how regularly a piece of branding will be seen. Icon:SLS has worked with City Events for the last three years, branding Polo in the Park, which takes place at Hurlingham Park, London, with a 48-sheet billboard, 400metres of pitch side branding, 500-metres of fence scrim and numerous wayfinding systems. Alongside this branding, Icon:SLS also supplied Mint, the event’s sponsor, with in excess of 30 flagpoles on both hard standing and soft standing ground, which

were used for national flags, marquee identification and toilet locations. They served as ideal reference points around the park, and the simple design meant that the branding could be used year on year. In fact, plans are well underway for the 2013 event. Cathel Maclean, sales director at Icon:SLS, advised organisers to avoid using dates and contact details on branded items if they want to save on costs, and Paul Noble, director of Banner Box, argued that organisers should also consider hiring some items such as flagpoles and bases. Banner Box has worked with London Fashion Week since 2010, providing event and venue branding solutions to “wow” the audience as they arrive at Somerset House and The British Fashion Council. In February, Noble and his team transformed several event spaces into on-message branded arenas – everything from directional signage and backdrops and hoardings to barrier branding and flags. “Our fitters may not quite blend in with the ‘beautiful people’ who move in the world of fashion but they sure know how to do a beautiful branding job,” commented Noble. “London Fashion Week kept their budget and costs under control by choosing a hybrid purchase/hire combination. The flags and banners were all produced as bespoke items incorporating the sponsor and design signature of the event. This included the custom Manolo Blahnik artwork. However, the organisers opted for a rental option on the pole and display system hardware. Although this was still very much a premium job, the saving made by going down this route was considerable.” Noble recommends using height and movement as a visual cue, and that venue limitations should be considered too – with that in mind, Noble also reiterates the importance of viewing distance, as it’s vital that your audience can spot your brand particularly in crowded, urban environments. Added Maclean: “Think about the user experience and have elements mocked up within the environment they are intended for to see how they sit. You should also consider how your brand will be presented in the event format – it is worthwhile to create a way of using your brand with adapted guidelines that is more relevant for an event.” Consistency is key. Hence, organisers should avoid the temptation to continuously revisit an event’s look and feel. Consistent logo and colour themes can help establish an events identity over time and the re-use of branding assets can save money.


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In Harrogate there’s a sales and marketing strategy brewing with events activity at its core. Here, Melissa McMinn, brand activation manager for Taylors of Harrogate, proves she’s no marketing mug


or more than 125 years, Taylors of Harrogate has been championing the fine art of tea and coffee blending. Today, its Yorkshire Tea and Taylors Coffee brands lead the way as firm favourites with tea and coffee lovers. But events have only featured in its marketing strategy for the last four years. Melissa McMinn, brand activation manager at Taylors of Harrogate, will celebrate 10 years with the company this

school at Bettys, I became a marketing assistant with Yorkshire Tea. We didn’t have an events strategy back then but this was a time when there was no social media either. I then moved to Taylors Coffee and it was during that time that we headline sponsored the Bath Coffee Festival – we wanted to grow our brand in the South and South West, and from there our events programme was born. “It was great fun. The event showcased our two best selling coffees and that first

Events are important to us and if we get involved then we don’t ever just want to be some name on a piece of paper coming May, and has worked across the company’s brands – Bettys, Yorkshire Tea and Taylors Coffee. She explained: “After three years working within the cookery

experience of selling and sampling cut my teeth,” McMinn explained. “I loved it.” Since then, Taylors of Harrogate has increased its event activity, yet events do

Brand profile

Causing a stir

a Yorkshire Tea teapot makes an eye-catching table centre at an event at lord’s Cricket Ground

not standalone. Events are in conjunction with, and complement, all other sales and marketing activities. “Our Yorkshire Tea strapline of ‘Let’s Have a Proper Brew’ is what we’re about as a business – we want to do things properly. We’re a brand which likes to do things properly and we’re a warm, approachable and sociable company, and we want that to come across.”

Time for tea Yorkshire Tea has recently signed a threeyear deal that sees the brand become the official brew of English cricket – the tea giant’s famous branded tea van, Little Urn, will appear at all Ashes matches over the summer and Yorkshire Tea will “own” the official tea break. Commented McMinn: “Events are important to us and if we get involved then we don’t ever just want to be some name on a piece of paper. We want the event to be better by having us on-board, and when we looked at the deal with English cricket we


Brand profile

said ‘we won’t sponsor you unless we can create an interactive tea break’.” McMinn revealed that she and her team plan to create the ultimate tea experience for cricketing fans. The minute cricket stops play for tea at each Ashes match, an inflatable Yorkshire Tea teapot and tea cup will start the proceedings. Little Urn will distribute free Yorkshire Tea and cannons will fire branded t-shirts into the crowd. Yorkshire Tea snappers will capture the action and at the end of the match one lucky cricket fan, who appears on the screen in their t-shirt, will win signed English Cricket Board merchandise. But Yorkshire Tea does not solely wish to be associated with cricket, and so it has devised a promotional campaign to sit alongside the celebratory aspects of its latest television advertisement. “We’ve created a tab on Facebook and we’re asking people what they are celebrating this year. We want to know if we can help people with their celebrations, and we’ve had some brilliant suggestions,” McMinn commented. “It’s great fodder for social media, and so we may send someone a Yorkshire Tea goodie bag or even send Little Urn to someone’s wedding. We just want to enhance someone’s day.” This activity will be further amplified with an event on April 24 when Yorkshire Tea will take to the rails – it has hired a train, which will leave from London, taking Yorkshire Tea fans, tea-loving celebrities and journalists on a four-hour, brew-tastic adventure. The event, which at the moment is called Tea is for Train, is designed to encourage journalists to mix with die-hard Yorkshire Tea fans – each carriage of the train will be themed and feature tea-making workshops, tea-based cocktails and even a tea dance. And McMinn hopes to strategically place the brand’s inflatable teapot somewhere in the countryside, offering a prize to the first person who spots the spout. McMinn and Taylors of Harrogate is working with BEcause on this project and it has chosen BMB Neon to help with its cricketing activity. It’s the first time that the company has turned to outside help, as it normally opts to orchestrate all events activity in-house. “The company works together on many projects. Our designers get involved and we even have a handyman if we need anything creating,” continued McMinn, who also stated that Taylors of Harrogate does not use promotional staff. “By using internal staff on our events you don’t get that blank look from agency staff


Visitors get a free cup of Yorkshire Tea from little Urn

who haven’t been briefed. When Little Urn goes out on the road, we recruit staff from the office to go out and meet the public and they love having a break from the norm. But it’s also nice to watch some of our more shy members of staff come out of their shell and blossom in confidence.” For now, McMinn is staring at a busy events calendar, which includes further presence at Taste of Christmas. Last year, Taylors Coffee won best stand at Taste of Christmas – as well as the accolade, the brand received a discount if it rebooked, and it has. The show delivers Taylors’ key demographic – a fairly well-off, time-rich female audience – and it’s in contrast to

a young family audience is a new focus for Yorkshire Tea

Yorkshire Tea’s key target market, which is slightly older. That said, the brand is aiming for a young family audience, which will slightly shift its event activity. Concluded McMinn: “We know that events work, and we know how successful they can be. When we toured Scotland with Little Urn carrying out sampling activity we grew our market share in Scotland by three per cent, and that tour only lasted three and a half weeks. “Little Urn is important to us – we only have one of him but he gets well looked after and next year he may have a big brother.”

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Exhibition trailErs and mobilE units

Take a road trip Is a shrinking High Street pushing brands and their touring campaigns out of town centres? Marketing experts and trailer specialists talk to Stand Out about the importance of location and roadshow activity


he failings of the UK High Street have been well documented for months with a raft of retailers disappearing from our town and city centres. With that in mind, is such a changing retail landscape impacting on marketers’ brand plans, as local High Street’s shrink? Or is the hustle and bustle of large destination shopping centres keeping the hopes of experiential agencies alive? Stand Out recently questioned what impact a shrinking High Street would have on touring roadshows and campaigns. Are marketers thinking twice about location? Some experiential agencies argue that empty shops provide brands with a great opportunity to fill spaces with pop up shops and experiences. But for those brands and marketers looking for flexibility and high footfall, a mobile unit or exhibition trailer located at a busy public event, agricultural show, music festival, retail park or shopping centre still proves popular.

Veolia Environmental Services in Nottinghamshire work with Love Food Road Show to deliver Love Food Hate Waste events across the county – the Government-funded campaign was devised by WRAP, a not-for-profit organisation, to raise awareness of the need to reduce food waste. Veolia and Love Food Road Show partner the Government campaign, which shows that by doing some easy practical everyday things in the home consumers can waste less food. The campaign has been running across the UK for more than five years and since its launch it has helped households save an estimated £1.5 billion. Veolia and Love Food Road Show specifically tour Nottinghamshire with a series of assets including a trailer to deliver cookery demonstrations, creating recipes from the Nottinghamshire Sustainable Cook Book, which came about following last year’s Love Food Hate Waste roadshow events. Nottinghamshire residents, businesses and chefs have submitted their recipes

asics will tour running events with a new trailer programme in 2013

and tips for using up leftovers, and this will continue in 2014 as the campaign continues to tour the county. The campaign will visit Nottinghamshire County Show, Feed 1,000 at The Big Lunch in Bestwood Country Park and Lark in the Park to name a few, as the organising team has recognised the ideal events and locations which can help spread and promote their message.

brands want buzz Hotcow, in a recent blog, argued that brands more than ever need to engage with their audience in the real-world and stated that the High Street is not going to disappear overnight. That said, as more shops close, consumers would not be motivated to visit local shops on a Saturday afternoon. According to the experiential agency, consumers are happy to invest in having a good time, so locations which appeal to leisure-time are prime targets – cinemas, sporting events and even restaurants are where consumers dwell. But brands should


Exhibition trailErs and mobilE units

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Piaggio will visit events this summer with a trailer to promote its new moto Guzzi range of motorcycles

also consider the evolving landscape – less brand competition means less brand noise and fewer competitors on a physical High Street allow for greater monopoly, particularly if a branded exhibition trailer or mobile unit with promotional activity is deployed. Robin Carlisle, managing director of Mobile Promotions is in agreement – the last thing that a brand wants is to pitch up at a tired High Street. He explained that it would take more than Mary Portas’ Portas Pilots scheme to rejuvenate retail landscapes. He argued that Government investment is needed and some leaning on councils to reduce business rates to make the High Street more attractive. And, in the meantime, live shows and public events will win the campaign battle because you will not see a brand in a High Street with no buzz. Mobile Promotions is currently working with Piaggio, which recently unveiled its Moto Guzzi model to the UK market. The brand is using Mobile Promotions large, expandable trailer, measuring 12m x 6m, and will visit six events this summer. It recently appeared at the MCN London Motorcycle Show at ExCeL and is set to make appearances at both the British and World Superbikes series. It’s a shift in focus for Piaggio, which in 2012 activated a large advertising campaign – 2013 will see the bike manufacturer return to events as a key marketing medium, as it has realised the importance of face-to-face.


The six events, which may feature as part of a larger promotional campaign, will enable Piaggio’s target market to trial the bikes and experience the brand first-hand. Such event activity is mirrored by Asics, which is extending its trailer programme in 2013. For a number of years, it has actively promoted its brand by using an events trailer, designed and managed by Showplace, at various running and sporting events across the country – including the Great Run series held in major cities such as Newcastle, Manchester and Portsmouth. This year, the brand is extending its promotional activity even further with a complete refurbishment of its events trailer and has added further events to the schedule, as it moves into a different sector of running footwear designed for trail runs. Rebecca Jones, promotions and event manager at Asics, told Stand Out: “As a true sports performance brand, Asics is focusing on engaging with runners with the launch of a new activation trailer. The trailer will be an all-weather hub of activity to connect with runners at road and trail race events across the UK including the Great Manchester Run, Great North Run and the many of the Lakeland Trail Series events to help runners Better their Best. The Asics’ technical team will be on hand too to advise runners on Asics’ technology and new products.” This is a prime example of how brands have recognised the importance of staying

mobile and positioning themselves in the same place as their target markets, and Jim Copeland, managing director of Showmobile Services, agreed. He argued that more and more brands are opting to purchase new units in 2013 and update their kit for upcoming campaigns. It recently worked with The Big Kick to promote the new Parioli range of pasta products and sauces – a demount trailer was used and situated outside Tesco stores and PVC boarding was fixed to the front of the canopy to give the trailer an Italian look. But away from the High Street, where Government departments continue to deliver health and public awareness campaigns, supermarkets remain ever popular locations for FMCG activity. Brand experience agency BEcause recently launched a 190-day experiential sampling campaign designed to encourage consumers to try Danone’s new yogurt brand Danio. The campaign launched in early March and will visit Tesco, Asda, Morrison’s and Sainsbury’s stores nationwide with the aim to deliver over 300,000 samples and distribute discount coupons. According to Anna Bradshaw, account director at BEcause, such an experience is a great way to get people talking, to build trust in a brand and drive product purchase in a competitive sector – and there’s no better way to create awareness than to take a message on tour.

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April 2013


Public events supplement



Public events

Food for thought Have the organisers of food festivals and artisan markets benefited from the horsemeat scandal, as UK consumers grow concerned over food quality and traceability? Stand Out investigates…


ho could have predicted that the horsemeat scandal currently rocking the UK food industry would have a positive impact on the UK events sector? Well, according to the majority of food festival organisers that Stand Out has spoken to over the last four weeks, the outrage surrounding the discovery of horsemeat in foods labelled beef has prompted an increase in exhibitor queries, visitor numbers and web traffic to organisers of UK food events. The organisers of Foodies Festival, a series of annual food events that take place across the country, is in agreement – the horsemeat scandal has impacted but in positive ways. Sue Hitchen, director of Foodies Festival, says that the sales team has seen a 20 per cent increase in interest calls from exhibitors wanting to take part in their 2013 events. And it’s a trend that is growing as the issue of traceability grows. Foodies Festival has consistently grown over the past eight years and events

now take place in Edinburgh, Brighton, Hampton Court, Oxford, Tatton Park, Bristol and Battersea Park, London. 2013 sees the introduction of an event in Clapham Common and a shift in focus at the Battersea Park event towards dining – this event will be called Feast in the Park at Battersea Park and will take place from August 16-18. Hitchen adds: “We expect interest in our events to keep growing, as the demand for local and reliable produce increases. This has led to our website receiving higher visitor figures over the last few weeks.” It’s a trend also being experienced by Beth Heath, operations director, Ludlow Food Festival, who told Stand Out that she too has witnessed an increase in web traffic and hits. However, as Ludlow Food Festival sells out every year and already attracts some 22,000 visitors, she cannot increase the event’s capacity to accommodate greater interest should the scandal escalate. “The speciality food industry says that the horsemeat scandal could not have happened at a better time really,” she

Organisers are seeing increased web traffic and exhibitor calls

explains. “I also work closely with farm shops and attended the National Farmers’ Retail and Markets’ Association Conference in February and a straw poll of those in attendance revealed that they had seen a 25 per cent increase in business as a result of the horsemeat scandal. “As a festival we like to educate our visitors – such scandals help us, as it means our visitors come through the gates a little more knowledgeable.” The Ludlow Marches Food and Drink Festival 2013 takes place from September 13-15 within the grounds of Ludlow Castle – it features over 160 local and independent food and drink producers. BBC Haymarket Exhibitions, which organises the BBC Good Food Show Summer, has not seen a particular rise in exhibitor enquiries but argues that food events are a great platform for brands to talk to consumers who are looking to gain confidence back. And it appears that the interest in food events will not wane. Last month, Showplace Events announced that it is to relocate the


Public events

consumers are increasingly concerned about where their food comes from, and, as a result, are looking for local produce Food festivals are gaining in popularity with celeb chefs drawing in the crowds

We expect interest in our events to keep growing, as the demand for local and reliable produce increases. This has led to our website receiving higher visitor figures over the last few weeks 2013 Stratford Food festival to Stratford Racecourse to allow for further expansion. The event, which will take place from September 14-15, has revealed Paul Hollywood will make an appearance at the two-day festival. It is offering discounts to local businesses wishing to be involved in the event, and is exploring the creation of a town centre shuttle service to transport visitors to and from the racecourse. Measures such as these are in a bid to raise the event’s profile, which saw a 34 per cent increase in visitor footfall last year. Charlotte Harris, project manager, Stratford Food Festival: adds: “It’s only a few years since the event had to be rescued from financial ruin. Now, with the continued involvement of town traders and supporters,


we aim to continue to grow, on a sound commercial footing, and realise our ambition to be one of the UK’s finest food events and a showcase for Stratford businesses. “While we’re disappointed to have to leave the recreation ground, the upside is that the racecourse offers us a long-term home and an exciting expansion opportunity. “With the extra space available at the new racecourse site, a wider offering than ever before will be showcased. It’s very exciting for us to be able to create an event on this scale and know that we can now command interest from top experts from all over the UK, as well as continue to support our local traders and foodies.” Stand Out asked Harris if she and her team had experienced an increase in calls to

exhibit these past few weeks, and sold more tickets, because people are more conscious and even concerned as to where their food originates from. “We don’t sell tickets until the summer so we wouldn’t be able to gauge this yet, however we have more hot food applications than ever before,” she comments. “Exhibitor enquiries have also been high for this time of year and we are already 50 per cent booked for exhibitors, which is higher than ever for this time of year too. “We are currently planning the site out for 2013 and are looking at adding in another exhibitor marquee, as we feel there is more demand in covered space areas. Some of our outside spaces will also have the option of going on hard standing this year and the larger site with already in place turnstiles will help us to deal with the extra anticipated crowds,” she concluded.

Food events are a great platform for local producers and brands

More Than Just Marquees

T: 0203 441 1878 E:


Tel: 01962 777812 Email:


Local appeal Local authority event organisers talk of their plans for upcoming events in 2013, as they continually look to deliver creative events in their communities whilst under constant budget scrutiny


ublic spending cuts are never far from the news headlines, and with ever increasing pressure on the public purse, local authority events teams are not exempt from stringent measures. As a result, council event officers have to be more creative and innovative with smaller budgets yet deliver economic benefit and arts programming to an expectant community audience. In a time of ever decreasing central Government funding, a local authority has pioneered an online application to modernise the way events are managed. EventApp, which has been spearheaded by Southwark Council’s events team, allows event organisers to view, update and manage event applications and provides an information sharing mechanism for third parties and other internal and external stakeholders. The platform is in its infancy, yet already it is garnering interest from local authorities across the UK, which are looking for tools to simplify bureaucratic processes. Impetus for EventApp came initially from the London Events Forum, which recommended the production of an events application for local authorities. Since then Southwark Council has led the way in the

development process with Brent, Ealing, Hounslow, Kensington and Chelsea, and Wandsworth Councils pooling their resources to see this programme and events tool come to fruition. The programme has also benefitted from financial backing from Arts Council England and the Capital Ambition programme, and it is hoped that the investment will improve efficiency levels, free up already pressured resources and allow events officers to concentrate on organising their own events. John Benton, senior events officer at Southwark Council, told Stand Out that in the past city boroughs have been guilty of poor communication and not working together properly, but this online platform is proof that council departments are keen to make efficiencies. “EventApp allows organisers to fill in risk assessments and submit site plans. It links through to the London Events Toolkit too, which outlines the basic principles for those who don’t organise events every day, and it’s solely designed to make things easier,” explained Benton. “Also, it brings about a big change in how we respond to event queries. Our processes can be slower, and we don’t have the turnaround times that corporates want us to

Liverpool’s Mathew Street Festival is to replaced by the Liverpool International Music Festival, which will be cheaper to produce

have but EventApp means that events will be reviewed quicker – when an enquiry comes in, we all get notified internally and a deadline is set for us to respond.” Benton confirmed that the platform does not remove the relationship or contact with a council events officer but by registering and logging into the system an organiser can identify where an application is in the system and submit revised plans. EventApp will also question whether your event will sell alcohol and it will ask whether you need an event license, which will prompt the events officer to inform the relevant departments within the local authority.

Best in show Southwark is home to a variety of festivals and events. From the annual fireworks display in Southwark Park to The Elephant and the Nun Festival, which returns from August 9-18, 2013. The festival sees community groups bid for money to develop a series of creative projects and Benton and his team deliver the practical production on their behalf. The Elephant and the Nun festival began in 2011 but the 10-day event was disrupted by the London riots. The event’s finale was postponed until September and received



Southwark Council will present The Elephant and the Nun over 10 days

such praise that it returned in 2012 but for one day only because Southwark Council did not have the capacity or resources to programme a 10-day event in a Jubilee and Olympic year. Now, Benton gets his first real opportunity to deliver The Elephant and the Nun, as it was originally intended – four specific events taking place on each weekend (August 10-11 and 17-18). Benton argued that a programme of smaller events can have a bigger impact in a community, as there’s potential to reach a larger audience by producing smaller events more often. One large-scale event has the potential to increase resistance from the local area as they anticipate greater disruption, and so there are benefits to programming small to medium-sized community festivals. That said, Lambeth Council is preparing to organise its 39th annual country show, which welcomes more than 150,000 people over the course of two days. Figures show that the event generates £1.8 million for the economy, attracting a core family audience that travel to the event from within an hour of Lambeth, demonstrating that there is significant demand for the event. In 2012, Lambeth Country Show took place in September because of London 2012, yet 2013 will see the two-day urban, agricultural show return to its usual calendar spot in July. Explained Priya Sohanpaul, project manager of the Lambeth Country Show: “Last year was unusual, as we were going to cancel the event but the local community was not happy so we moved the event to September. It meant that we could not produce some zones because of availability and clashes with other events but this year


the Sports zone and Best in Show zone will return bigger and better. “We’re now looking to build the event towards our 40th anniversary in 2014, and we’re keen to have community involvement. We’re looking at introducing a Farmer’s Market with local produce and we’d also like to introduce cookery demonstrations.” To accommodate larger zones, of which there are nine in total, Sohanpaul and the Lambeth Council events team are currently adapting site plans with production partner Whole Nine Yards to include new elements – Sohanpaul explained that the site evolves as the show evolves, and so the team carefully has to plan the 400,000 square metre site.

Balancing budgets Talking of evolving – Liverpool City Council has revealed that the Mathew Street Festival is to be replaced by a new Liverpool International Music Festival, which will take place in August. Costs of the new-look event will be 40 per cent lower than Mathew Street Music Festival it has said, helping the city council achieve significant savings.

Mayor of Liverpool, Joe Anderson, commented: “After 20 years of Mathew Street Music Festival it feels right that it evolves into a refreshed event which will have mass appeal. Over the years the original festival has become more highprofile and as a result it became one of the most costly to stage. It simply isn’t affordable to continue funding this event when we are facing cuts of more than £149 million over the next four years.” Part of the new festival will take place during the August bank holiday with events that weekend kicking off in classical style on the Friday as the Royal Liverpool Philharmonic Orchestra take to a brand new stage in Sefton Park for an evening of live music. The concerts in the park will continue across the four days (Friday to Monday). Andy McNicholl, city events manager for Liverpool City Council, told Stand Out that plans for the inaugural event have not yet been finalised. The Liverpool City Council events team is currently analysing various formats and configurations for the event, testing their feasibility, and joint agency meetings are planned. Added Anderson: “Liverpool International Music Festival will combine the best of the original event with live music on three outdoor stages. At the same time we’re working with the private sector to create new and exciting events, which tap into diverse musical tastes and widen the appeal. “This fresh approach also gives us the opportunity to look at the format of an outdoor music event and address key issues including that of alcohol which has been a bone of contention in recent years. “Liverpool City Council is extremely proud of its involvement in the Mathew Street Music Festival, but it feels like the time is right to develop the format and we strongly believe the Liverpool International Music Festival will have broader appeal and will be a popular replacement.”

Lords of Lightning featured as part of The Elephant and the Nun and took place on the roof of Peckham multi-storey car park

T: 01279 507890 F: 01279 654434 E:

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Ace Crew have been growing from strength to strength and celebrated their 6th birthday in February this year. We look forward to making year 7 a very memorable year indeed. We are very proud to be seen as a corporate technically minded crew. In fact it was one of our Some of our crew at a recent London Fashion Week job at the clients who suggested our new Tate Modern for Paul Smith slogan...’The thinking man’s crew’. We provide experienced, reliable and professional crew, technicians, drivers, plant machinery operators, chippies and porters. Every crew member will arrive on site with a tool kit including a hammer, hex-keys, adjustable spanner, podger and utility knife. We look forward to hearing from you in 2013! 24 Hour Emergency Mobile: +44 (0)7947 88 66 99 Tel: +44 (0)207 924 6569 Email:

The Mercury Recruitment Network does things a little differently. We have provided exceptional recruitment solutions for over 20 years and are committed to offering candidates and clients alike a friendly, honest and professional service they can rely on. Our dedicated Driving, Commercial, Outdoor event and Industrial Divisions are managed by recruitment consultants who are vastly experienced within their respective fields. This know how combined with our uniquely personal approach allows us to handle a diverse portfolio of positions from drivers and warehouse operatives to industry specialists and vast ranging skill base for the event industry. Tel: 01788 229988 Fax: 01788 229986 Email:

THE BUM BOX is a brilliant new invention for outdoor concert, movie, festival, beach and live site goers. This Eco Event Seat folds flat for carrying and opens to a triangular prism back rest that comfortably supports up to 120 kilograms. “An ideal advertising media for sponsors and marketeers”. It’s also a fantastic new media opportunity for sponsors, marketeers and advertisers keen to deliver relevant messages and have their brands stand out at events. • A unique advertising vehicle • The Bum Box is associated with fun and the outdoors • Eco friendly....100% Recyclable and Biodegradable • Can provide back support up to 120kg • Lightweight and easy to handle • Reusable (if treated with care) • Print up to 4 colours Tel: 01271 344055 Email:


JAM Staffing supplies the events, catering, hospitality and exhibition industries with hard working and highly trained people. We have built a strong reputation for our friendly and professional staff along with a flexible and efficient service from the office. Quite simply we make life easier for our clients with our passion for their events. JAM Staffing covers all areas from table waiting, bar and cloakroom staff to hosts and hostesses. Whatever the event and whatever you need, we are the people to speak to. Tel: 020 7237 2228 Email:

Event Electrix is a leading Temporary Power Solution Provider for the entertainment and events industry. Combining over 30 years of events experience, Event Electrix brings together a strong team of Administration, Operations and Front-line staff bringing the highest level of professionalism to your event delivering a workclass service year after year. We cover anything from Music Festivals, Food Festivals, Corporate Events, Private Parties, Weddings, County and Country Shows. It is through having these qualities that we believe Event Electrix can provide an exceptional high quality service as your Event Power Partner. Tel: 0844 800 2833 Email:

Sparks Power - now in their 14th year of trading - can provide some of the largest Super Silent road-tow generators in the country. This means we can get power into a wider range of venues and cope with more adverse site conditions. Do you have a venue that you would like to use but you can’t get enough power to it due to height or width restrictions? Then we may be able to help! We use smaller generators enabling us better access to sites and then couple the generators together to give you the power you need. With our ever changing climate we never know what conditions we may face on site. Our breakdown record is second to none, but we still provide 24 hour call out for peace of mind for our customers. Tel: 01580 755594

With over 40 years of experience providing professional, cuttingedge solutions to the conference and live events industry, Saville Audio Visual is your complete audio visual partner. Our unique highly trained teams can deliver your vision on any scale wherever you need either nationally or internationally with total peace of mind. Our exclusive range of integrated, collaborative and interactive Digital Event technologies allows us to produce the most engaging and cost–effective events possible. The drive to deliver ultimate standards of customer care is reflected by twenty-six national industry awards, including Best UK Conference Equipment Supplier six times. Try us! National Number: 0870 606 1100 Email:

At RSS Events we work with our clients from the beginning to build an event that creates a lasting impression for its quality and safety. Our services and products include; CAD site design, drawing on the latest guidance and crowd science; health, safety & welfare consultancy, management and equipment; traffic management design, implementation and equipment hire; site security services including CCTV, fencing, barriers, and front of stage barriers; event command centre infrastructure, implementation and administration; signage production and materials. Our teams are all highly experienced in their respective fields and present a can do attitude in all they do. Tel: 01253 596388 Email:

Equipment Hire. Whatever your event small or large, conference, band, performance arts, indoors or out. Conveniently situated in Gloucester with access to the M5 and M4 we travel to most parts of the UK. Video Cameras, video mixers, recorders and IP broadcasting. Video Projection. LED and Plasma Screens. Portable Staging with handrails, disabled access, integral back drops, for bands, dancing, performance arts, choirs, catwalks etc. Sound Systems, Small conferences to outdoor events. Lighting, LED floods, PARs, followspots. Outdoor Stage, our inflatable stage cover is ideal for small to medium events. Contact us now for a competitive quote. Tel 01452 618619

Elite Hire specialises in a wide range of event furniture for hire, available throughout London and the Home Counties, delivered from our Bucks headquarters. Your customer’s event is as important to us as it is to you, and we will liaise closely with you to costeffectively meet your customer’s needs with freshly cleaned, premium quality furniture and accessories. Our professional expertise and exceptional customer service will ensure that everything goes smoothly. Call: 01296 337823 Email:

Star Power Generators are a leading supplier of movie silent generators and tower lights to the event and film/ TV industry as well as supplying complete temporary power solutions for all events. Whether a large country show with thousands attending or a small local event, Star Power are able to supply a turnkey solution for your power requirements. They own a large fleet of modern silent generators as well as cable, distribution and lighting all available to make your event a success. Tel: 02030 518439



Draping Excellence using materials like Glitter and Nap Suede has opened the doors of possibility for many purchase clients. From amazing table runners to a Gold DJ Stand, we tailor make to order. Our Starcloths have never been easier to hire or purchase, and we can run over 200 Metres of Full RGB LED Strip off our DMX Controller for professional uses. We are providing wireless and remote controlled lighting for chandeliers, displays, trusses and stage sets. Call us now for our 20% Discount offer until May. “Like” us on Facebook, and receive an automatic discount.

AdverTIsemenT feATure

Amplify your brand Nick Thompson, director of Knit, explains how and why brands should be using radio frequency identification (RFID) technology at events for social amplification and importantly, how it can easily help you measure return on investment


here’s been a lot of talk about the role that RFID will play in the events industry, and it looks set to be big in 2013. The technology has so far not yet reached its potential and it’s clear that those who are quick to adopt it can take advantage of the huge benefits it can bring to a brand’s equity both off and online and through social media. We’ve been using RFID along with NFC (Near Field Communication) technology for our clients at events for a while now and the results that we get have been staggering. We’ve designed and developed a unique social sharing solution at Knit, and the way it works is actually surprisingly simple to use and install at your event.

How it works Visitors to an event register an RFID-enabled card, or wristband, at a station and this is then personalised to themselves for the duration of the event. With the RFID reader equipment, it makes it quick and easy for visitors to share their experiences online in real-time via email or on social media like Facebook. It gets visitors really engaged and people are still genuinely wowed by the technology.

Leading in innovation For businesses where it is especially important to be seen as innovation or market


leaders, technology like this at events really helps to reinforce your brand’s message, plus it gives stand-out at events, which can be notoriously difficult against such tough competition. One of Knit’s clients for RFID is Nissan, and we’ve used the technology with great effect at notable events such as Goodwood Festival of Speed, the ATP Tennis Championships 2012, and in a permanent exhibition, the Innovation Station at The O2 in London.

nissan is a fan of rfId

needs promotion and social amplification. As a digital agency specialising in RFID, we’re genuinely excited about what 2013 will bring.

It all adds up Every direct post from the social media sharing system is tracked therefore we can report on ROI and the amplification effect. Take for example, each of your visitors has on average 240 friends on Facebook, so every share or “like” that just one of your visitor posts, has the potential to reach 240 impressions. So, when you take 2,000 of your visitors who like or share say, five pieces of event content, this equates to a reach of 2,400,000 impressions. Suddenly your marketing message has a massive reach, which you just couldn’t get without RFID.

In conclusion RFID brings a unique and personalised experience for visitors and it stimulates word of mouth and excitement on-stand. It’s interactive and engaging and can be used at pretty much any event that a brand

nick Thompson, director of Knit

mOre InfOrmATIOn: for more information on how rfId and nfC technology can give great impact at your events and create social amplification for your brand, visit, email or call 07801 594167.

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Lift and lead

Silverback Crew worked with Fresh Group at Manchester Central, liaising with exhibitors on a large-scale corporate event

Crewing is more than humping a few boxes. Here, Stand Out looks at a number of case studies where crew have been central to the overall success of the event


here do you start when faced with the challenge of positioning 70-kilometres of crowd control barriers stretching from London through to Surrey’s Box Hill and back? That was the challenge faced by Eve when it was contracted to provide equipment for London 2012 and the Olympic and Paralympic road race events and cycling time trial. The road race, a winding 70-kilometre course, required significant crowd barriers to protect the large crowds that had come to cheer on Team GB in one of the only free Olympic events that didn’t require tickets. Eve contracted Gallowglass to support the large-scale operation, which provided more than 150 crew members. Yet, the challenge was not the number of staff. The challenge was to deliver fast and efficient teamwork, putting out the barriers that marked the course, and in managing the multiple road closures and re-opening of barriers – all in the tightest possible timeframe. Eve and Gallowglass’ mission was to keep disruption to London’s roads to an absolute minimum. Commented Nick Grecian, managing director of Gallowglass: “We knew that the eyes of the world were going to be on that course, and there was no margin for error on our part. The project required a huge amount of management, organisation and discipline. “Providing the necessary numbers wasn’t a problem; we were able to draw on our

most experienced crews from Leeds, Manchester, Bristol, Birmingham and London. The biggest headache was that of transporting the crew, split into teams of five or less, and positioning them from central London to Box Hill in the small hours of July 23 to set up barriers for the course.” And activity continued during the race. Twenty minutes after the race leader had passed, the crews were standing by to receive the nod from representatives of Transport for London, LOCOG and the Emergency Services to remove barriers and open up access at designated points. On July 29, 155 crew managed the opening and closing of the roads – from 5am through to collecting the last barriers at 8pm. The event did not finish until 5pm but the roads through the boroughs of Elmbridge, Richmond, Kingston upon Thames and the Mole Valley were handed back to the boroughs by 9pm. The contract was labour intensive with crews, spread across the vast course, working a total of 2,678 hours. But it was teamwork and complex planning that delivered the event on time.

as a labour partner for the installation of more than two-million square feet of temporary flooring at more than 24 Olympic, Paralympic and training venues, requiring more than 55,000 man hours. Most notable were the Olympic Park and the associated Opening and Closing Ceremonies where Signature Systems Europe’s protective flooring was installed and extracted five times with varying deadlines. Signature Systems Europe involved Pinnacle in this project from the initial tender phase, when the crewing company compiled the labour element of the tender process. This meant that dedicated project managers supplied by Pinnacle were assigned to the project months beforehand. Pinnacle provided a core team of 20 who project managed many of the sites on behalf of, and in conjunction with, the Signature team. Their roles involved regular contact with health and safety officials at each site

Going above and beyond This is just one example of how crew are more than just sheer manpower – they are essential to delivering a contract, and in many instances go above and beyond their contracted role in order to get the job done. This was exactly the case when Signature Systems Europe appointed Pinnacle Crew

Gallowglass worked with eve during London 2012 on the road race events



Pinnacle Crew worked with Signature Systems europe on London 2012

together with daily communication with Signature and LOCOG representatives. They also managed the large numbers of crew that Pinnacle sent to the various sites to install and complete the project. On many occasions these numbers exceeded 160. This project brought the company some unique challenges that included extremely tight deadlines, last minute time changes effecting huge numbers of crew brought about by the unseasonal weather, varying volumes of crew, transport difficulties due to heightened security and constantly evolving accreditation procedures. Due to the nature of the challenges, Pinnacle identified that consistency and familiarisation would best facilitate the successful delivery of the project. This was achieved by creating three additional teams of 20 crew whose sole responsibility was to focus on the project. As the crew now consisted of an 80-man team, working at more than 24 venues, six days a week, the company appointed a project director whose responsibility was to liaise with the client directly and ensure that all requirements were effectively implemented. Commented Tony Booth, director, Signature Systems Europe: “I had known Pinnacle Crew for some time and always had it in mind that I would want them to be my first choice in terms of labour should we secure some of the Olympic work. We took them all the way with us through the tender phase with the intention to use them exclusively, however it did not pan out that way – as our contract nearly doubled prior to the Opening Ceremony we had to ensure that we had other companies in place. We used Showstars and Showforce too, as our work increased massively. We envisaged 20,000 man hours but as the contract grew


so did the man hours to over 50,000. Not one crew company would have been able to facilitate our needs but Pinnacle always had first refusal on all our requirements.” Booth continued: “I had multiple project managers working on the contract, however we did have many great members of Pinnacle, which if required did liaise with some of our clients and other commodity suppliers – I guess in some respects they did not only manage their own teams but also had our back too because as the contract grew and the quantities increased and plans were being changed and amended almost every hour, we found that many of the Pinnacle Crew staff really stepped up to the plate. They understood that whatever happens it was in all of our interests to get things done, and get things done well, even if it meant going above and beyond.”

An essential element According to Mark Bannister, lead production manager on Cisco Live, which was managed and delivered by George P Johnson, having a reliable, capable and hardworking team of crew, on an event is essential, as crew is integral to the successful delivery of an event: Having people on hand who are able to help out with any emergency situation is invaluable. Showforce assisted George P Johnson with Cisco Live, the large-scale conference for IT and communications professionals, held at London’s ExCeL in January. Showforce crew assisted with many aspects of the production carrying out a variety of roles and tasks. The crew worked 276 shifts and clocked up 2,631 man hours in total, supporting many aspects of the build-up and breakdown of the live event and exhibition for Cisco professionals.

The team involved in the conference’s main auditorium was split into groups to help Frames build the set; assist PRG with the lighting, rigging and cabling; work with Creative Technology to rig projectors for the large screens and assist Four Audio with the sound. In addition, qualified MEWP drivers were on standby to help out with any odd jobs that required plant. Four stage crew provided support during the event, making changes to the set, re-arranging furniture and ensuring the high profile speakers were on stage at the correct time. Once the keynote sessions were finished the auditorium had to be immediately broken down and turned into a beach-themed party. The crew worked closely with all the technical departments again and also moved the props and scenery into position. In addition, two crew chiefs were on standby throughout the show days to keep things running smoothly – essential when clients cannot be in two places at once. But such quick turnarounds are commonplace when time pressures dictate, and clients expect value for money. Silverback Crew recently assisted Fresh Group with a large-scale conference for more than 1,500 delegates at Manchester Central – the venue’s main reception was used for pre-dinner drinks, Central Hall One hosted a dinner and Central Hall Two was the location for a dedicated exhibition area for 30 suppliers. Silverback provided a dedicated team of crew over six days to deal with all deliveries and logistics. This included a forklift driver to handle all deliveries on-site and a crew chief to work alongside Fresh Group’s Nick Pain to orchestrate delivery systems and distribution. All products were unloaded, checked, signed in and stored in a secure area. These included temperate controlled products. Silverback’s team ensured that all products were stored safely and then the exhibitors were notified that their products were being held. Silverback then liaised with individual suppliers to get products to their display areas at a specified time, essentially managing vital event elements and proving that crew are key to successful events. According to Booth, labour is a big part of any contract, as crew have to get the products on the ground, in the right place and on time. However, an event cannot be completed if there is no team effort. A point with which Grecian agrees – in order to manage and motivate a well-oiled crew on any event site, communication is key, which is more than lifting a few boxes.



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Passionate people For more than a decade, Pitman’s People has provided the events industry with reliable crew and staffing solutions


itman’s People has successfully supported the event structure industry since 2001 by assisting in the assembly of some of the largest temporary structures known at some of the most prestigious events throughout the UK and Europe. Over the last 12 years, the company has established itself as reliable and reputable, building strong relationships with clients by understanding their exact needs and expectations. Pitman’s People prides itself on providing tailor made staffing solutions at competitive rates. The marquee and event structure crew build a broad range of temporary event and retail structures from festivals to supermarkets, global sporting events to temporary warehouses, swimming pools to ice rinks, grandstands to wedding marquees, plus shell scheme buildings and exhibition stands. Working with some of the biggest names in the event structure industry, recent event experience includes London 2012, the Queen’s Diamond Jubilee celebrations, RHS Chelsea Flower Show, V Festival, The Lord Mayor’s Show, Wimbledon, Proms in the Park, Royal Ascot, Glastonbury, Global Gathering and Farnborough International Airshow to name a few.


Pitman’s People provide skilled staff

Pitman’s People supplies experienced individuals and skilled tradesmen through to the provision of full self-build crews with tools. Last year, its crews assisted with the build of over one million square metres of structure and the company supplied 121,750 staffing hours. Its Complete Pro Crew package offers events professionals the choice to have a fully equipped and managed team if required with no need for support or supervision from the client. This package includes a crew chief as a foreman level supervisor plus a team of four to six experienced tent builders with appropriate tools/plant machinery licenses. All crew members have CSCS plus health and safety training with at least one member being fully trained in first aid. The technical crews can assist with the more difficult or specialist aspects of marquee and structure work including: • Build up to 50-metre span; • Experts in building Röder, De Boer, Veldeman and Neptunus marquees, to name a few; • Ticketed drivers including forklift, counter balance forklift, telehandler, HGV, scissor lift and cherry picker; • Double and triple decker marquee builders; • Self-build and self-dismantle crew with own tools;

• Experienced crane workers; • Stage hands and back-stage crew; • Audio-visual, lighting and sound staff; and • Riggers from small marquees to stadiums. In the office, the crew planners are committed to looking after client event needs 24/7, 365 days a year. Pitman’s People offer emergency staffing solutions (available within two hours of order) as well as long-term contracts. It offers flexibility on staff numbers and contract durations. The team also take care of all employment responsibilities and commitments for clients, including holiday, sick leave, PAYE and NI administration plus ensuring that all legal requirements are met. There is a strict interview and vetting process and new staff go through a comprehensive induction process, which includes training, health and safety, uniform and licensing. Pitman’s People strive to provide hardworking staff that consistently deliver a high standard of work and the company holds regular in-house training sessions. Oliver Pitman, managing director, Pitman’s People, says: “For over a decade, it’s been our pleasure to be part of some of the most prestigious events in the UK and internationally. “The volume and stunning quality of work our teams produced for the Olympics was both unprecedented and undeniably a once in a lifetime chance to ‘go for the gold’ as individuals and as a company. “We are aiming for expansion in 2013 delivering the Pitman’s People passion for delivering an outstanding service to clients.”

mOre infOrmAtiOn Call 020 3651 3330, email or visit







T: +44 (0) 1592 655724


Getting to know you The world of hospitality has changed… but can you relate to it? Chad Lion-Cachet, managing director of TUI Sport, and Eventia member, asks the question


client asked me the other day, how their brand can stand out at a hospitality event. Given the uncertain economic climate we are operating in and the increased intensity of competition, I wasn’t surprised. The motive for asking, however, was less about physical branding and more about how to make the most of the one to one interactions their hosts were having with their customers. How do hosts better represent the company’s brand and services at an event and effectively convert a relationship to deeper levels of intimacy? Hospitality experiences are increasingly being used as part of the marketing mix, as was witnessed during London 2012. Brands are, however, seeking to extract better

value from the hospitality assets they buy. More sophisticated hospitality buyers are strategically allocating their hospitality spend to more relevant hospitality experiences targeted to specific customer markets. Brands are actively managing guest interactions at hospitality events to gain maximum benefit. These benefits are set against clear corporate directives. Returns on investment are being monitored and then communicated up the corporate line. The short answer to achieving a stand out brand in a hospitality setting is better customer service. How well we know our customers determines the level of service we are able to offer. We need full profiles of our invited guests that state their likes and dislikes, wants and aspirations. The

Chad Lion-Cachet

basic premise of a hospitality invitation is an opportunity to develop a relationship with another human. But we get this intention wrong with damaging consequences, and all because we have not made the effort to get to know our customers. Getting this basic relationship management right is what will ultimately deliver enduring value.

Quality matters Water contamination at temporary events is now on the radar of many enforcement agencies, so says Adrian Mills, managing director of Watermills, and NOEA member


Adrian Mills

n the developed world it is widely accepted and expected that the water we draw from the mains is suitable for drinking, cooking and bathing. So why should this be different for temporary events? Expectations of event visitors are that water quality is fit for purpose. In the past, these expectations were generally lower, but since London 2012, production companies, concessions and environmental health officers are demanding wholesome water. Various laws exist legislating how drinking water should be supplied, protecting the

public from being exposed to contaminated water. However, in the past the event industry has been overlooked with these statutes. A direct outcome of the Olympics is that water undertakers (such as Thames Water and Bristol Water) and legislation enforcers are now acutely aware of the risk of potential water contamination at events, which they would not otherwise have been alerted to, and are increasingly likely to get involved at events to ensure legal compliance in order to ensure public health. Nobody wittingly would provide contaminated water, nor wishes to be

How personal do you get with your clients? Do you profile your guests before they arrive? Have your say at and share your views.

responsible for someone doing so at their event. Therefore various standards have been created to provide best practice guidance surrounding the supply of drinking water at temporary events – standards such as BS 8551 (2011) and BS 8550 (2010). A positive outcome from the Olympics is that production teams and event organisers are picking up on the need for competent installations and the need for water safety plans, turning to and using the best practice guidelines available to them, and not compromising on water quality. This can only enhance the customer experience at events, something for which everyone within the industry should be striving.


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Silver linings Silver Stage Event Structures is to create a super tent for Glastonbury Festival’s new Silver Hayes dance field


n February, Glastonbury Festivals revealed details of its brand new dance field – Silver Hayes, which takes its name from one of the oldest meadows on Worthy Farm, will soon be filled with musical talent, and Silver Stage Event Structures will play an instrumental role in the new area. The Silver Hayes dance field will feature one of the largest Silver Stage structures ever assembled. For months, Silver Stage has been carefully planning this huge project, which will see a giant super structure created for the music event. A stunning 5V layout will rise above Salisbury Plain – the super tent will be at the heart of the much anticipated dance field. The finished structure will play host to some amazing talent such as Nas, Rudimental and Aluna George, and Silver Stage cannot wait to create the extraordinary structure at Worthy Farm in June. The Thetford-based company has developed plans for many 2013 events, having learned from the vast number of events it delivered in 2012. Silver Stage was, for example, particularly proud of the


exclusive Triad structure that it created in Hyde Park for Wireless and Hard Rock Calling. Such events put the company, headed by Seth Fellner, on the map and are helping him and his team develop the events and structure business.

functional and flexible By utilising an innovative modular truss framework, Silver Stage can seamlessly join together any number of SaddleSpans to create iconic multi-span structures of virtually any size. Such multi-span configurations are highly functional, and provide ample space for multiple stages, huge banquet halls, vaulted assembly rooms and exhibition spaces – in fact, the structures are so functional and flexible that organisers and brand managers can specify a temporary venue, which is visually stunning and extremely spacious. Silver Stage recently introduced the S5000 SL system to its fleet, a customisable option that is exclusive to the UK and Europe. Key to the system’s design is that the structure comes pre-elevated on base platforms that stand approximately 1.2-metres high. This

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ultimately raises the finished height of the entire structure, providing a larger event space with increased capacity. What’s new, however, is a valance option that allows marketers to add a splash of colour around the outside of the SL system. Such a solution presents organisers with a great low-cost way to brand an event or display sponsor logos. The system was recently used by a renowned German car manufacturer – its’ elevated base raised the brand’s presence at an event. The system has been deemed a success, so much so that the S5000 SL system is proving popular with organisers of car shows, as they acknowledge the systems advantages.

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Military effort International exhibitions form an important part of the UK Trade and Investment’s Defence and Security Organisation’s (UKTI DSO) mission to promote UK defence and security companies. Here, Dominic McNeice, head of events planning at UKTI DSO, talks about its events strategy and recent presence at the International Defence Exhibition and Conference (IDEX) and its naval and maritime security section, NAVDEX, in Abu Dhabi


DEX, co-located with NAVDEX, is one of the most important events of the year for the defence and security industry, and it is the most significant in the Middle East. The biennial event, organised by the Abu Dhabi National Exhibitions Company in association with the UAE Armed Forces, welcomes thousands of Government and private sector organisations, which have a vested interest in defence technology. UKTI DSO has exhibited at previous editions of IDEX, and has always had a significant presence, that has ranged up to 200 square metres. Previous exhibitions


have featured equipment and vehicle displays, and in 2009, the UKTI DSO stand recreated a culturally sensitive replica of a malqaf or windcatcher with a majilis, providing an oasis for meetings with VVIPs and CEOs of UK industry. In 2011, UKTI DSO assisted the ADS Group, by increasing brand awareness through a new modular system and high level branding. These activities served to unify and highlight the UK Government and industry presence, keeping the brand at the forefront of the minds of the UK’s customers and competitors. The brief for the 2013 event was to demonstrate our commitment to the United

IDEX presence was headed up by Greg Spring, head of overseas exhibitions, and Dominic Mcneice oversaw UKTI DSO at naVDEX

Arab Emirates (UAE) and to reconfirm the importance of the strategic relationship between the UK and the UAE. UKTI DSO had a stand of 88 square metres at the centre of the IDEX UK Pavilion, which served as the focus for UK Government and industry’s activities. UKTI DSO also took the lead at NAVDEX, with a stand covering 125 square metres, providing a focal point for UK Government and industry. The IDEX stand was designed as a multi-purpose facility, serving numerous different stakeholder requirements, which

Co-ordinated approach

included a display area featuring capabilities and equipment from UK defence and security companies (16 UK companies – 12 companies exhibiting 28 pieces of equipment, and four companies exhibiting brochures). The stand also featured a highspec meeting room suitable for Governmentto-Government meetings and an area for senior UK military advisors to brief from.

UKTI DSO was supported by Edge Exhibition Design, Sirius Conference and Events, Premier Showfreight and Events in Focus

Planning for our events, especially one of the size and complexity of IDEX, starts nine months out from the event. For the large LED screens that were used for the first time at IDEX, our in-house video production

Events sit in our corporate marketing strategy, an element of which is reflected in our presence at shows such as IDEX and NAVDEX The display area was designed to accommodate a wide range of products, ranging from fire lighters to the latest multirole aircraft avionics. Awareness of the limited space available and an appreciation of the capabilities of the equipment, such as line of sight requirements for state-ofthe-art optics, defined the layout of the display area. To exploit the space fully and to ensure adequate room for staff briefings and to meet health and safety requirements, a new shelving concept was implemented, which also helped to reduce costs. In order to maximise the number of promotional opportunities and to highlight the diversity of the British Services, an innovative 3D video mannequin was also utilised.

Meeting the brief In order to maximise the exposure of the UK brand, which featured a community of UK Government, Ministry of Defence, UKTI DSO and the UK defence and security industry, it was vital that the correct messaging was identified at an early planning stage.

team was heavily engaged with both senior messaging stakeholders and the suppliers of the screens. This ensured that the product in terms of screens and video material fully met the messaging brief. The NAVDEX stand was designed to be a UK Pavilion that served primarily to showcase UK industry in the maritime and naval sectors. The stand featured 12 UK companies with capabilities including optical equipment, radar systems, sonar, resilience consultancy, naval gun systems, diving equipment and even weather forecasting and climate services. The stand was supported by personnel from the crews of three Royal Navy vessels (HMS Northumberland, HMS Shoreham, and HMS Ramsey) that were alongside in support of the UK presence at the show. The stand also featured AV presentations again produced by our in-house video team. In terms of planning for the show, the biggest challenge we faced was one of scheduling. Pulling together so many different stakeholder requirements (UK

Our aim is to highlight the UK’s position at the forefront of innovation and our ability to promote the UK’s capabilities in the defence and security sectors. Events are absolutely vital to us. They provide the opportunity to reinforce the UK capabilities in defence, security and disaster relief sectors. Events sit in our corporate marketing strategy, an element of which is reflected in our presence at shows such as IDEX and NAVDEX. At the same time, we are sensitive about marketing our presence at exhibitions – it is a fine balance between these sensitivities and promoting the capabilities of the UK in the defence and security markets. For the first time at any of our events, we made use of large LED screens that highlighted the UK presence in the exhibition halls, and a comprehensive marketing and media strategy for the show was compiled. The UKTI DSO events and exhibitions team uniquely within UK Trade and Investment provide a co-ordinated corporate representation of the UKTI DSO brand and image, delivering strategic global planning for UK Government, industry and trade associations, comprehensive, UKTI DSO focused, innovative project management, and an environment appropriate to subject and the benchmark for our competitors. We strive to produce an environment to establish and develop customer relationships, and deliver the overseas customer direct to the UK defence and security industry. Events provide UKTI DSO with the opportunity to bring capabilities and equipment to life, which is a fundamental part of marketing defence and security equipment to potential customers.

UKTI DSO’s stand was at the heart of the UK Pavilion



Government and UK industry) required a dedicated project team working on both IDEX and NAVDEX. Bringing together all the elements in terms of exhibits and messaging, and ensuring expectations were managed and met was the most difficult task faced.

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Social inSightS

Protect your presence Peter Kerwood, marketing director at Concerto, explains why every event business needs a social media policy


acebook and Twitter are now established as part of our personal and professional everyday life. Now more than ever businesses need to establish clear policies to protect both their own and their clients’ reputation. The news serves as a constant reminder of the importance of social media policies, particularly with regard to businesses and those in positions of authority. Earlier this year it was revealed that 11 civil servants at the Department for Work and Pensions had been sacked for inappropriate or unauthorised use of Twitter or Facebook. Since 2009, 116 employees have faced disciplinary action for blogging and social networking offences. Statistics like this

demonstrate how important a robust social media policy is to give clear guidelines to managers and employees on what is acceptable and what is not. Such policies serve an important purpose in helping employees to establish clear definition between their private and work lives, and how these boundaries impact their social media presence. The importance and influence of social media is growing stronger by the day, and as it looks like social media is here to stay confident businesses need to set ground rules on behaviour. If used negatively social media can be an enemy but if used positively, supported by a robust policy, it can be used as a powerful tool to harness employee engagement. Most companies

which engage in social media now have some type of policy outlining guidelines and expected behaviour from their employees. In fact, nowadays, in most businesses the discussion about social media policies has moved from “that would be nice to have” to “we absolutely need one”. You don’t need to look hard to find stories of the horrors of social media crises when used badly by employees or businesses. In 2009 Domino’s Pizza suffered a social media crisis when a pair of employees were filmed doing revolting things to pizzas as they prepared them. Needless to say the video became a sensation on YouTube, and one million views later Domino’s was forced to issue a formal apology. Since this incident the company has put a social media policy


Social inSightS

in place, employed a full-time social media team and began utilising real time social media monitoring. However, the effects of their employees’ YouTube stardom are still being felt by the business. In 2009, UK furniture retailer Habitat made a famous Twitter faux pas, abusing a popular hashtag, which referenced the Iranian election. Its tweet used the hashtag to help promote their latest brochure, and as a result unleashed the wrath of the Twittersphere. This social media failure was put down to an over zealous intern, but five years on it is still used as an example of what can happen when social media channels are not managed properly. In 2011, fashion designer Kenneth Cole made a joke on Twitter about the Egyptian uprising and tried using this to leverage sales of his spring collection. The reaction on Twitter was fast and furious with the account receiving 1,500 negative tweets an hour. The Twitter community is always quick to remind businesses of what is deemed proper and what is improper when it comes to using social media and popular news to promote products and sales. During the 2008 Summer Games in Beijing, Facebook had 100 million users and Twitter had six million. For London 2012 Facebook had 900 million users and Twitter had 140 million. The growth of the social web meant that the London 2012 was the most social ever Olympics and many experts named it the “first social media Olympics”. The Olympic committee produced a set of social media guidelines for anyone taking part in the Games, which clearly highlighted the do’s and don’ts of posting online during the sporting event.

events industry do not have a clear set of social media guidelines. I found this definitive list of social media policies by Chris Boudreaux, author of Social Media Governance, very useful. It includes policies from companies that include the BBC, Fedex, Dell and Apple, and says that a well-written social media policy acknowledges the following: Encourages good practice and safe engagement;

Tweeting moments

utlines acceptable behaviour on O the use of Internet, emails, handheld technology, the use of privacy settings and the use of blogging, tweeting and online chat rooms;

@gleanin We watched @RSAConference Twitter buzz and 7,294 people sent 27,547 tweets with a potential reach of 16,067,928! #eventprofs #wow

Clarifies issues of confidentiality and security, criminality and legality; ans any unauthorised representing of B the organisation; rovides guidance on the avoidance P of harassing, obscene, defamatory, threatening, or other offensive content; and xplains the procedures and what to do E in a social media crisis. By setting out and enforcing a welldesigned and drafted social media policy, event businesses can ensure that they are complying with all necessary regulations and expected standards of conduct as well as developing conversations with clients and improving customer service.

By setting out and enforcing a well designed and drafted social media policy, event businesses can ensure that they are complying with all necessary regulations and expected standards of conduct These social media failures and the success of the “social media Olympics” has prompted me to think about my company’s social media guidelines. After talking to a number of industry colleagues it became apparent that, with the exception of the large hotel chains, most businesses within the


Do you have a social media policy? Do you have strict guidelines about the use of social media when talking about your business and also about the events you organise? Get in touch. Email caroline@ with your thoughts and first hand experiences.

@theEventsangel #Money is meaningless. It is data that is important as is critical to how we live and breathe today @LSBU #conference

@hopFarmFestival Farmers, the wait is nearly over. Put the first weekend of July in your diaries; you’ll be at the Hop Farm Festival! Line up coming soon

@cUtcoms Make sure your #LinkedIn profile is full of your key words #MPI #eventprofs

@eandmschelt There is no point in acquiring great technology or ideas externally and then impeding their development by poor internal thinking

@MartinoReynaldo Glasgow 2014 receives highest number of volunteer applications since Commonwealth Games records began: 50,811. Amazing response

@Connect_Events Running an event (based on 30 pax, venue only) in #London costs 84 per cent more than #Birmingham or #Manchester; not a surprise and probably worth it

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he UK hosts three of the most prestigious horticultural events in Europe in the form of The Royal Horticultural Society’s flower shows. Exhibition Traffic Management Services (ETMS) has provided traffic management and related services to the RHS’ Chelsea and Hampton Court Palace Flower Shows for over two decades and 2013 sees the addition to its portfolio of the RHS Flower Show Tatton Park. To create such wonderful spectacles from a blank canvas and return them to their previous form in little over six weeks takes a great deal of planning and co-ordination between everyone involved. During the past 25 years, ETMS has become a vital part of the structure of the shows and provide a great deal of knowledge and experience to the RHS events team. Consultancy, scheduling, on-site co-ordination, managing satellite car parks and holding areas, together with the management of taxi ranks and coaches that bring horticultural enthusiasts to the events comprise the complex operation. Now in its 26th year, ETMS is a specialist in event traffic management and boast

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2/12/08 12:17:55 PM



Eventex Furniture provide traditional and contemporary furniture that is designed to enhance any exhibition stand. We can offer a full range of service options leaving you to concentrate on making your exhibition the perfect marketplace for your clients. Please visit our website or contact a member of our sales team.

T: +44 (0)1922 629009 F: +44 (0)1922 628937 E:



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As specialists in providing refrigeration services for all major exhibitions and events, we have the knowledge and expertise to cater for all the varying needs within this niche sector.

Complete temporary event power solutions

With the large range of equipment available within our rental fleet, Lowe Refrigeration are sure to have the solution no matter what your requirements.

• Festivals • Airshows • Sporting Events • Corporate Events • TV/Film

For further info call us on:

Movie silent generator, distribution and cabling hire

+44 (0) 2892 604619

T: 0845 867 9373



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To Showcase your services call 01795 509113

SHOWCASE For graphic display solutions that are simply...

Look no further. Book your event crew with CrewCo and you will only receive reliable, uniformed, motivated, hard working, knowledgeable professional crew with good communication skills.

Crowd Barrier Covers Mega Display Towers & Gantries Easy Show Roller Banners Vehicle Graphics Continual Bannering LAM Graphic Display Systems Large Format Banners Vinyl Graphic Treatments

Please call for a quote for your next event. Tel: 08454 304 403

Call: 0845 458 9400 Email:

Earn Commissions On Takings Nationwide & Flexible Service Variety of Indoor & Outdoor Bars Polygraph Tested Friendly Staff As Seen On TV!

Tel: 07971413789 / 01952 617457 PSN0802 17 ENTEC 70x53 19/7/02


Let us take the worry and stress out of events

HOW CAN WE HELP YOU? • Event and stand management • Equipment storage, maintenance and set-up • Planning and risk assessment • Hospitality and public relations • Exhibition trailer and equipment hire • Pop-Up tent hire • Banners and graphics • Tables, table cloths and flags • Models and promotional staff • Social media support

01406 424848 07876 792282 07917 026903 @A_M_Events

Confetti Cannons Custom Confetti •Equipment Hire Pyrotechnics • Flames Special Effects • T-Shirt Guns T 01582 723502 E

To Showcase your services call 01795 509113

SHOWCASE Silver Birches, Highland Avenue, Wokingham, Berkshire RG41 4SP Tel: 01189 894652 Fax: 0118 979 4328 email: website:

We supply marquees of ALL types and sizes to suit every requirement and event. Ranging from our spectacular Big Tops to our beautifully formed Clearspans.

A1 Loo Hire is the portable toilet division of the A1 Group of Companies – one of the UK’s leading integrated Waste Management Suppliers. Our extensive range of hygienic toilets are available from our depots in Wokingham, Coventry and Bridgend, South Wales for any outdoor event or construction project.

Call Paul on for more information or email for our product and price guide.



Or visit


Russell & Twining Blooms Ltd Exhibition Florists “A plant for all reasons”

Event Vehicle Solutions London based national service Email: Tel: 01923 265211

Specialists in all areas of floral design including containerised planting, both tropical and native, stunning gardens with trees, shrubs, paving, water features, fencing and bandstand. We also specialise in cut flower arrangements, from small posies to large pedestals.

Call us for ideas and quotations. T: 01296 720006 F: 01296 720005 E:

✔ Event Stewards ✔ NVQ Sports Stewards ✔ SIA Accredited Staff ✔ Static Security ✔ Exhibition and Conference Security ✔ Festival and Event Security ✔ Specialist Security Services ✔ Crowd Control and Concert Security Services Exe. Suite 1, Motorpoint Arena, Mary Ann Street, Cardiff, CF10 2EQ Tel: 029 2022 1711 Fax: 029 2023 4592 Email:

PROVIDING WATER & PLUMBING SERVICES TO THE OUTDOOR EVENT INDUSTRY • Full plumbing infrastructure • Water delivered to site • Public drinking water • Water purity testing • Catering equipment hire

01332 850 860

To Showcase your services call 01795 509113

invision display services

CONNECTIONS CONNECTIONS The Bar Bazaar The Old Turbine Factory, 138 – 140 Nathan Way, Thamesmead, London, SE28 0AU T: 0208 311 4477 E: drink@thebarbazaar. com W:

AIR CONDITIONING Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: W: ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: W:

UK Mobile Bars T: 01227 701042 E: W: www.ukmobilebars. com

CATERING EQUIPMENT HIRE Markey 28 Park Farm Industrial Estate, Ermine Street, Buntingford, Herts, SG9 9AZ T: 08702 410 812 F: 08702 410 813 E: W:

Sirius Conference & Events Unit C4 The Bridge Business Centre, Timothy’s Bridge Road, StratfordUpon-Avon, Warwickshire, CU37 9HW T: 01789 269 262 F: 01789 269 862 E: W: W: www.

PKL Group Ltd Stella Way, Bishops Cleeve, Cheltenham, Gloucester, GL52 7DQ T: 00 44 1242 663030 F: 00 44 1242 677819 E: W: Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ E: sales@spaceworks. W: www. W:

BALLOONS, BUNTING & FLAGS B-Loony Buck House, Sunnyside Road, Chesham, Buckinghamshire, HP5 2AR T: 01494 774376 E: W:


Peppermint Bars 7 College Fields Business Centre, 19 Prince George’s Road, London, SW19 2PT T: 0845 226 7845 F: 0871 977 0335 E: info-so@ W: www.peppermintbars. Premier Events Bars Ltd T: 01423 871031 W: www.premiereventbars.

CORPORATE ENTERTAINMENT Xtreme Vortex 26 Littleheath Road, Bexleyheath, Kent, DA7 5HF T: 0203 589 6303 E: events@xtremevortex. W: www.xtremevortex.

Feed Easy Ltd UK’s No.1 packed lunch provider T: 08444 722932 E: W: Twitter: @FeedEasy


NSA Eventbars Drakewell, Stoke Lacy, Bromyard, Herefordshire, HR7 4HG T: 01885 490267 F: 01885 490792 E: W:

Easy Conferences Ltd 13 Bone Lane, Newbury, Berkshire, RG14 5ND T: 01635 523680 T: 01635 523647 E: Natalie@ W: www.easyconferences. biz


AV & CONFERENCE RENTAL Saville Audio Visual T: 0870 606 1100 E: W:


CCTV Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: W:



Rental Software Solutions

all Hire & Event CAD

TS Solutions Limited 74-77 Station Road Workshops, Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: W:

CREW SERVICES Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: W: Event-Staff Unit 27, Space Business Centre, Tewkesbury Road, Cheltenham, GL51 9FL T: 0870 415 1001 F: 0870 415 1002 E: W: Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople. com Showforce Unit 001, Stratford Workshops, Burford Road, Stratford, London, E15 2SP T: +44(0)20 8519 5252 F: +44(0)20 8519 9006 E: W: Silverback Events Ltd F116 Pressrooms, 23 New Mount Street, Manchester, M4 4DE T: 0844 561 7939 F: 0161 9534001 E: W: The Mercury Recruitment Network 19a Regent Street, Rugby, Warwickshire, CV21 2PE T: 01788 229988 F: 01788 2299861 E: W: www.mercury-network.

Connections is sponsored by

Connections is sponsored by


EVENT MANAGEMENT Cover it Up Ltd Unit 12, Lilford Business Centre, 61 Lilford Rd, London, SE5 9HY T: 0207 326 7900 F: 0207 738 5406 E: W:

EVENT DESIGN & PRODUCTION Partridge Events Ltd 145 -157 St John Street, London, EC1V 4PY T: 0845 308 2427 E: jacqui@partridgeevents. W: www.partridgeevents.

EVENT ENTERTAINMENT Motorcycle Trials Display Team New Hey Farm, Whitewell, Nr Clitheroe, Lancs, BB7 3AU T: 07854553151 E: sales@inchperfecttrials. W: www.inchperfecttrials. PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: W: Sunshine Events UK Event House, 52 – 54 Tulketh Road, Preston, PR2 1AQ T: 01772 736200 E: info@sunshineevents. W: www.sunshineevents. The Wall Of Death 72 Brighton Road, West Sussex, BN43 6RH T: 07523 662882 E: messhamwallofdeath@ W: www.

EVENT EQUIPMENT HIRE EventServ UK Monckton Road Industrial Estate, Wakefield, WF2 7AL T: 0845 121 1687 E: W: Speedy The Parks, Newton-leWillows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ W: www.speedyservices. com

Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: W: Red Door Events Ltd Devonie House, 5 York Avenue, Windsor, Berkshire, SL4 3PE T: 0870 435 0218 F: 0870 435 0219 E: info@reddoorevents. W: www.reddoorevents. Tracy Lavin Events 10 Bridgefield Avenue, Wilmslow, Cheshire, SK9 2JS T: 01625 538999 F: 01625 521759 E: info@tracylavinevents. W: www.tracylavinevents.

EVENT MEDICAL & TRAINING PARAMEDICO (CORRESPONDENCE) 16 Croydon Road, West Wickham, Kent, BR4 9HT Office T: 0208 656 5956 Office M: 0751 528 7962 AM Mobile: +44 (0) 7977486279 UK Skype: 0203 239 8586 E: amedcraft@ E: W: www.

EVENT NEON SIGNS Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: W:

EVENT PLANT HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@ W:

EVENT PRODUCTION/SERVICES AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: W:

TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane, Hemel Hempstead, HP2 6EZ T: 01442 256254 E: sam@tseproductions. W: www.tseproductions.

EVENT REGISTRATION Live Buzz 54 Earlsdon Av. North, Coventry, CV5 6FZ T: 0844 412 0400 E: W: RegBox Unit 1, Churchill Mews, 137 Dennett Road, Croydon, Surrey, CR0 3JH General enquiries: 0845 612 3640 Sales: 0845 612 3650 E: W:

EVENT SERVICE / DÉCOR / INFLATABLES Airtechs Ltd Unit 18/19 Halesworth Business Centre, Halesworth, Suffolk, IP19 8QJ T: 01986 835 724 M: 0750 777 2345 F: 01986 87 44 66 W:

EXHIBITION FLORAL DISPLAY Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: rtbflorists@btconnect. com W:

EXHIBITION & PROMOTIONAL TRAILERS DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 E: W: www.dwt-exhibitions.

EXHIBITION STAND DESIGN / BUILD Aris Design & Management Ltd Cantium House, Railway Approach, Wallington, SM6 0DZ T: 0208 544 4137 E: W:

CONNECTIONS Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@strathmore W: www.strathmore

DCE Group Ltd Unit 12, Hambridge Business Centre, Hambridge Lane, Newbury, Berkshire, RG14 5TU T: 01635 230020 T: 01635 523647 E: Matthew@dcegroup. W:


EXPERIENTIAL MARKETING Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ W: www.

Aluvision N.V. Clemence Dosschestraat 44, 9800 Deinze, Belgium T: +32 9 381 54 70 F: +32 9 381 54 71 E: W: Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: info@skylinewhitespace. com W: www.

FABRICS B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@ W:

Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: W:

EXHIBITION TRAILERS SALE & HIRE DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 E: W: www.dwt-exhibitions.

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E:

Out There Concepts Ltd Woodhouse, Woodhouse Gardens, Thatcham, Berkshire, RG19 8FB T: 01635 800020 F: 01635 800022 E: info@outthereconcepts. com W: www.outthereconcepts. com Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon-Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: W: www.showplace.

Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: W: Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: W: Grassform Little Woodbarns Farm Yard, Green Street, Fryerning, Ingatestone, Essex, CM4 0NT T: 01277 353686 E: W: GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: W: Ikadan UK Ltd P.O Box 6173, Innovation Centre, Gallows Hill, Warwick, CV34 9PP T: 01761 415389 M: 07775 332470 E: W:


FIRE COVER 1st Defense Fire & Rescue Services Ltd South Wing of Building, 140 Dunsfold Park, Stovolds Hill, Cranleigh, GU6 8TB T: 01483 200911 F: 01483 200994 E: admin@1stdefensefire. W: www.1stdefensefire.

Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ W: www.


FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: www.21ccfireworks. com W: www. edinburghfireworksstore. com

FLAGS Sailflags Cornwall T: 01736 719111 E: W:

Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: john@productionfreight. com W: www.productionfreight. com

FURNITURE / HIRE A Furniture On The Move Aardman Animations Gas Ferry Road, Bristol, BS1 6UN T: 0845 459 9875 E: Ian@ W: www. A Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@ E: sales@spaceworks. W: www. W:

Connections is sponsored by

Connections is sponsored by City Furniture Hire Ltd West Road, Harlow, Essex, CM20 2AL T: 0845 300 5455 F: 01279 434742 E: W: Concept Furniture Unit 131, Hartlebury Trading Estate, Hartlebury, Worcestershire, DY10 4JB T: 0844 822 1424 F: 01299 254091 E: raj@conceptfurniture. W: www.conceptfurniture.

FURNITURE SALES Fiesta Furniture T: 01733 570700 F: 01733 570685 E: W:

Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: W: Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 E: W: IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: W: The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W:

Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: W: www.robertson-taylor. com

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: W: ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: W:

Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: W:

Furniture Hire UK Millmoll House, Crabtree Manorway South, Belvedere, Kent, DA17 6BJ T: 0844 567 5744 F: 0844 567 5751 E: W: www.furniturehireuk. com

Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W: www.event-assured. com


D-Zine Furnishing Solutions Ltd D-Zine House, Severn Road, Stourport-onSevern, Worcestershire, DY13 9EX T: 01299 824100 F: 01299 824500 E: W:

Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@ W: www.


MCS Central Europe Sp. z o.o. ul. Magazynowa 5a 62-023 Gadki, Poland W: www.masterheaters.

IPAD DISPLAY SYSTEMS Eurostand Display Ltd The Barn, Coptfold Hall, Writtle Road, Margeretting, Essex, CM4 0EL T: 01277 350925 F: 01277 356732 E: enquiries@ W: www.eurostanddisplay. com

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@ W: www.

HEATERS & DEHUMIDIFIERS Kroll (UK) Ltd Unit 49, Azura Close, Woolsbridge Industrial Estate, Three Legged Cross, Wimborne, Dorset, BH21 6SZ T: 01202 822221 F: 01202 822222 E: W:

LED SCREENS Contact: Lauren Jackson T: 0800 592 346 E: W:

ICE RINKS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: W: ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: W:

INFLATABLE STRUCTURES Evolution Dome T: 0844 335 1933 E: info@evolutiondome. W: www.evolutiondome.

Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: W:


Powerful Battery LED Uplighting

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: W: Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting. com W: www.finelinelighting. com

CONNECTIONS Just Lite Productions T: +353 1 8068333 E: W: Paul Smith: +353 87 2525183, Alan Smith: +353 87 2361162, We supply our own transport & can deliver anywhere in the UK.


The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ eventmedicinecompany. W: www. eventmedicinecompany.

PORTABLE TOILET HIRE City Linen Hire Ltd West Road, Harlow, Essex, CM20 2AL T: 0845 300 5455 F: 01279 434742 E: W:

A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: clive@a1groupcomp. W: www.a1groupcomp.

Fews Marquees Ltd Ditchford Bank Road, Hanbury, Bromsgrove, Worcestershire, B60 4HS T: 01527 821789 F: 01527 821118 W: www.fewsmarquees. W:

Four Jays Group Barling Farm, East Sutton, Nr Maidstone, Kent, ME17 3DX T: 01622 843135 E: enquiries@fourjays. W:


The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ W: www.

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 01565 682 318 E: information@redcross. W: eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: mail@locationmedical. com W: www.locationmedical. com St John Ambulance 27 St John’s Lane, London, EC1M 4BU T: 0207 324 4219 F: 0207 324 4001 E: W:

Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: Site-Equip Ltd The Avenue, Lasham, Hampshire, GU34 5SU T: 01256 384 134 E: W: Smallford Supplies Ltd Unit 5 Smallford Works, Smallford Lane, St Albans, AL4 0SA T: 01727 822485 E: Richard@superloo. W:

POWER DISTRIBUTION Rubber Box Co Ltd Unit 7 Farrington Court, Rossendale Road Industrial Estate, Burnley, Lancs, BB11 5SS T: 01282 477530 F: 01282 477531 E: W:

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: W:

Euro Generators Ltd Unit 11 Longridge Trading Estate, Knutsford, Cheshire, WA16 8PR T: 01565 654004 F: 01565 652202 E: hire@eurogenerators. W: www.eurogenerators. Event Electrix Depots in Kent, Cardiff & Bristol T: 0844 800 2833 E: sales@eventelectrix. W: www.eventelectrix. Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@ W: www. HPES Technical Solutions Ltd 46 Moorcroft, Rochford, Essex, SS4 3LB T: 01702 540013 E: enquiries@ W: www.hpestechnical. com Morris Site Machinery Limited Deepmore Close, Station Road, Four Ashes, Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: info@morrismachinery. W: www.morrismachinery. Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 F: 01268 792641 E: W: Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: info@thepowerline. W: www.thepowerline. Pure Power T: 0845 257 2811 E: W: Star Power Generators Ltd 78 York Street, London, W1H 1DP T: 0845 8679373 E: sales@ W: www.

Connections is sponsored by

Connections is sponsored by Templant Ltd Hillgrove House, 37a Nazeing, Essex, EN9 2HB T: 0844 561 6344 E: W:

AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: W:

Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: W:

G4S Events Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T:0800 085 9899 E: W:


Richards Events Services Security Division, 86 Lower Ashley Road, New Milton, Hants, BH25 5QG T: 01425 620500 F: 01425 619492 E: kevin@ richardseventsservices. com W: www. richardseventsservices. com

The Edge (Systems) Limited Windsor Place, Penarth, Cardiff, CF64 1JL T: 029 2070 8702 E: sales@theedgesystems. W: www.theedgesystems. 5FNQMJOF-UEJTPOFPG&VSPQFTQSFNJFSFWFOUFOFSHZTVQQMZ BOEEJTUSJCVUJPOTQFDJBMJTUXJUIEFDBEFTPGFYQFSJFODFNBOBHJOH



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Moorepeople  -JHIUJOHEvent  Staffi ng Agency p 5FDIOJDJBOT 1st & 2nd Floor, 169 A High Road, pLoughton, %SZ)JSF Essex, IG10 4LF T: 0208 508 0555 XXXUFNQMJOFMUEDPVL  &NBJMJOGP!UFNQMJOFMUEDPVL  F: 0208 508 0666 5FMFQIPOF E: bettina@moorepeople. W: www.moorepeople. 29/7/08 11:01:26 AM Pitman's People 1st Floor 388 Old Street, Shoreditch, London, EC1V 9LT T: (0) 20 3651 3330 F: (0) 20 3651 3331 M: 07968 166 154 E: oliver@pitmanspeople. com W: www.pitmanspeople. com Tag Promotional Staff 7a Perry How, Worcester Park, Surrey, KT4 7PQ T: 020 83300 6154 F: 0208 5499400 E: enquiries@tagprom. com W:

RADIO COMMUNICATIONS Radio Links Great North Road, Eaton Socon, St Neots, Cambridgeshire, PE19 8EG T: 01480 226120 E: W:

Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: W: VIP Security (Essex) Ltd 13L Basildon Business Centre, Bentalls, Basildon, Essex, SS14 3FT T: 01268 526212 M: 07961 803798 E: info@ W: www. Vespasian Security Ltd Harbour Court, Compass Road, North Harbour, Portsmouth, PO6 4ST T/F: 02392 295 503 E: info@vespasiansecurity. W: www.

SIGNAGE & GRAPHICS Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@ W: www.artisangraphics.


SECURITY Absolute Event Solutions Ltd 114 London Road, Headington, Oxford, OX3 9AX T: 0800 955 8555 M: 07446 746 936 E: W:

Ultimate Acoustics Unit E18 The Enterprise Village, Prince Albert Gardens, Grimsby, N E Lincolnshire, DN31 3AG T: 01472 358783 E: W:

SOUND, LIGHTING & STAGING RKDO Unit 8H-8I, Hillborough Business Park, Sweechbridge Road, Herne Bay, Kent, CT6 6TE T: 01227 63 80 85 E: W:

STAGING & RIGGING Acorn Event Solutions Mill Barn, East Knapton, Malton, YO17 8JA T: 0800 078 7916 F: 01944 728011 E: W: www.acorn-events. com Fineline Lighting Limited Unit 3, Hither Green Industrial Estate, Clevedon, Bristol, BS21 6XT T: 01275 871 800 F: 01275 875 200 E: info@finelinelighting. com W: www.finelinelighting. com Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: jigsawevents@ntlworld. com W: Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: rental@movetechuk. com W: rental Pro Productions Limited Low Road Rous Lench, Evesham, Worcestershire, WR11 4UJ T: 01386 871901 F: 01386 871901 E: enquiries@ W: www.proproductions. Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: info@riggingservices. W: www.riggingservices. Steel Deck Unit 58, T Marchant Estate, 42-72 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: W:

CONNECTIONS Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon-Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: W:

The Revolving Stage Company Ltd Unit F4 - F5, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7ND T: 024 7668 7055 F: 024 7668 9355 E: enquiries@therevolving W: www.therevolving

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ W: www.

STAND DESIGN & BUILD Set & Stage Ltd Unit 4 Epsom Business Park, Kiln Lane, Epsom, Surrey, KT17 1JF T: 01372 745891 E: W: Twice Limited T: 07793 077371 E: tonywickham@ W: www.twiceexhibitions.

TICKETING T: 0843 289 3333 E: W:



Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: ops@exhibition-traffic. W: www.exhibition-traffic.

London Duck Tours Ltd 55 York Road, London, SE1 7NJ T: 0207 401 0906 E: privatehire@ W: www.londonducktours.



A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 F: 01832 272065 E: W: Berry Marquees Ltd Unit 4, Three Stars Trading Estate, Thorpe, Egham, Surrey, TW20 8RJ T: 01784 471410 F: 01784 439656 Contact Sam Phillips E: sales@berrymarquees. com W: www.berrymarquees. com De Boer Structures (UK) Ltd Castle Park, Boundary Road, Buckingham Road Industrial Estate, Brackley, Northamptonshire, NN13 7ES T: 01280 846500 E: W: LH Woodhouse & Co. Ltd Wolds Farm, The Fosse, Cotgrave, Nottinghamshire, NG12 3HG T: (0115) 989 9899 E: sales@lhwoodhouse. W: www.lhwoodhouse.

Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@ W: www.

UTILITY VEHICLE & GOLF BUGGY HIRE Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@ W:

VENUES Cheltenham Racecourse Prestbury Park, Cheltenham, Gloucestershire, GL50 4SH T: 01242 539538 E: cheltenhamevents@ W: Kent Event Centre Kent Showground, Detling, Maidstone, Kent, ME14 3JF T: 01622 633064 E: alison@kenteventcentre. W: www.kenteventcentre.

Leeds United Elland Road, Leeds, LS11 0ES T: 0113 367 6132 E: W: Stoneleigh Events Stoneleigh Park, Warwickshire, CV8 2LZ T: 0844 847 6685 F: 02476 696 900 E: sales@ W: www.stoneleighevents. com Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: W:

WASTE MANAGEMENT Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon, OX10 6PJ T: 08700 604366 E: specialevents@ W: M J Church Event Waste Recycling Star Farm, Marshfield, Nr Chippenham, Wiltshire, SN14 8LH T: 01225 891591 E: W: Smiths (Gloucester) Ltd Ema Ashworth T: 0845 450 5227 E: W:

WATER & PLUMBING SERVICES Show Site Services Weybridge Business Centre, Unit 18, 66 York Road, Weybridge, Surrey, KT13 9DY T: 01932 228416 E: info@showsiteservices. W: www.showsiteservices. Water Direct B26 Earls Colne Business Park, Earls Colne, Colchester, Essex, CO6 2NS T: 01787 223345 M: 07717 812676 F: 01787 223354 E: W: Watermills PO BOX 1176, Woking, Surrey, GU22 2BU T: 0845 6031403 E: W:

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