The Salon Magazine September 2023

THE UK’S LEADING PUBLICATION FOR SALON OWNERS AND MANAGERS

THE #1 PRESTIGE HAIR BRAND IN THE UK*

FROM UNBREAKABLE BLONDES TO IMPOSSIBLY SMOOTH CURLS–STRONG BONDS ARE BIG BUSINESS.

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LEARN MORE

Editor

Jade Evans jade@cimltd.co.uk

Editorial Assistant

Brooke Tremain brooke@cimltd.co.uk

Publication Manager

Declan Wale

declan@cimltd.co.uk

Tel: 01795 509 112

Account Managers

James Davies jamesd@cimltd.co.uk

Api Somboongedd api@cimltd.co.uk

Hannah Moody hannah@cimltd.co.uk

Tel: 01795 509 112

Design and Production

James Taylor james@cimltd.co.uk

Grant Waters grant@cimltd.co.uk

Administration Manager

Natalie Murray admin@cimltd.co.uk

Tel: 01795 509 103

Credit Facilities Manager

Gwen Lee creditcontrol@cimltd.co.uk

Tel: 01795 509 103

Marketing Manager

Lucas Payne lucas@cimltd.co.uk

Sales Director

Tom Woollin tom@cimltd.co.uk

Chief Executive

John Denning

Editor’s letter

I’ll be completely honest, it has only been over the last eighteen months where I have actually noticed that I’m becoming conscious of what I am using in my selfcare routines. I am aware that this is a bold and slightly unhinged statement as there will be many of you wanting to give me a virtual through-the-magazine shake and this could be deemed as far too late, especially given the nature of my role. Sustainability has been immensely present within the salon industry for a number of years now but I feel that over the last two, specifically, we have really seen a shift in consumer behaviours. It’s no surprise that making eco-conscious business decisions will enhance footfall at your salon, but if these aren’t executed or your claims aren’t regulated, it can be hugely detrimental to your reputation. Our extensive sustainability feature shares an abundance of expert commentary as we look at the importance of gaining legitimate accreditations and the effects of greenwashing.

Carrying the theme through to our interiors feature we share advice on how you can update your space in line with industry trends and demands such as sustainability and the desire for an all-round experience. Don’t be put off wanting to read the piece with the fear of having to spend thousands to stay relevant, this is not the case. Our expert commentary includes details on making effective small changes on a budget – it could be as easy as introducing a statement neon light.

The overall interior of a salon isn’t just important to get clients through the door, your space needs to create an inventive and resourceful haven for your team in order for their expertise and ideas to really flourish. Building a strong and reliable team where positivity oozes out through to your clients is a key player in what generates great reviews and in our staff wellbeing piece, experts share commentary on how to create a positive work environment designed to increase productivity, work ethic and revenue.

Of course, these unique pieces are accompanied by our much-loved regular features. We’d love to hear from you to find out what you’d like to hear more about, so please do get in touch.

© 2023 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

Jade Evans, Editor

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Contents

14

INDUSTRY UPDATE

We’re back with this month’s must-know news and developments.

23

SUSTAINABILITY

With help from industry experts, we look at the importance of having a recognised sustainable salon and how to avoid negative sustainability trends.

47

INTERIORS

With salon interior trends ever-changing, we explore simple but effective ways to upgrade your space.

52

SALON OF THE MONTH

Leeds based aesthetic clinic, Ministry of Faces, features as our Salon of the Month, sharing all the details on their newly designed space.

56

LATEST PRODUCTS

Elevate your treatments and retail space with this month’s must-have products.

62

STAFF WELLBEING

Staying in the loop

The Fellowship for British Hairdressing Luncheon and Hair Awards tickets are on sale now

Tickets for The Fellowship Luncheon and Hair Awards are now on sale. Taking place at The Londoner in Leicester Square, the event will be held on December 4th and is one of the biggest and best independent awards events in the industry. The awards recognise The Fellowship for British Hairdressing’s diverse and ever-increasing membership, which now spans the whole spectrum of creativity across the UK.

Barry Stephens, CEO for The Fellowship for British Hairdressing, said: “We look forward to rewarding individuals and salons with incredible business acumen. The Luncheon and Hair Awards is always such an excellent event and a great time for the industry’s finest to reconnect before the end of the year.”

Purchase online at: www.fellowshiphair.com

The finalists for the 2023 Wella Professionals UK & Ireland TrendVision Award

The Wella Professionals TrendVision Award 2023 finalists showcase a new list of hairdressers to watch out for. The iconic competition with an incredible heritage has become known as one of the most spectacular events in the hairdressing calendar. Hosted by Wella, TrendVision Award takes competitors on a journey which showcases their creativity and craftsmanship and offers a PR opportunity like no other.

“TrendVision Award is the most competitive hair contest in our industry and to reach the final is an incredible achievement. The standard of entries is exceptionally high, and the finalists who have made it through should be immensely proud. They have demonstrated exceptionally high hairdressing skills, creativity and passion” said Max Amen, General Manager at Wella Company UK & Ireland.

@WellaProfessionalsUKI

Denman

Announces the Stage Star UK & Ireland Winner 2023!

Emma Dixon from Ruby Tuesday’s in Coventry has taken the title of Denman Stage Star UK & Ireland. To win the UK & Ireland title Emma initially submitted a video explaining why she would make the perfect winner and then went on to do an IG LIVE demonstration of a modern take on a 1950’s jelly roll style for the Denman judges. Emma will now join Regional Winners from Europe, Asia and USA to compete for the Global Stage Star title at Salon International Excel London on Monday October 16th. The winner of the Global title will receive an all-expenses paid photoshoot with Desmond Murray, trips and mentoring from Denman Ambassadors.

www.denmanbrush.com

Fudge Professional Global Ambassador launches the Comfort Cut

Jonathan Andrew was seen on Channel 4’s Steph’s Packed Lunch for a ‘Comfort Cut’ with MasterChef Semi-finalist, Vanessa D’Souza, aka The Autistic Chef. After three years of avoiding cutting her hair due to sensory issues and general concerns, she was given a beautiful bob. Jonathan has decided to use his industry knowledge to reach out to other salon owners and raise awareness of the importance of being inclusive and #fudgingtherules in order to make every individual feel understood, safe, and nurtured when they come into a salon.

Jonathan said: “I’m proud to be a part of an incredibly inclusive industry, but I think we as salon owners and stylists can do more to welcome a whole new community into feeling more comfortable within our spaces.” uk.fudgeprofessional.com

Empowering Beauty

As they have taken the industry by storm, we wanted the inside scoop. In this exclusive piece, join us as we dive into the current brow trends that are shaping the beauty landscape with the experts from Supercilium.

Trends in Focus

Fluffy Brows:

Laminated brows are here to stay; the demand for full, voluminous brows is resounding, garnering increasing popularity across all the countries where we operate. Initially, brows were brushed prominently upwards, however, a refined approach has emerged, with the emphasis shifting towards a polished method of enhancing brow volume. This is achieved by meticulously brushing the brows at a precise 90-degree angle, creating a sophisticated result.

Thin Brows:

Emanating a nostalgic homage to the 90s, the charm of thin brows endures as an everlasting fashion statement. While this specific look can be captivating and evocative, it’s crucial to approach it with care when it comes to tweezing – overzealous plucking can lead to irreversible loss of precious brow hairs!

Effortless Brows:

The Vision Behind Supercilium

As a Brow Artist, Manouk de Vries witnessed the struggle women faced embracing their natural beauty. This revelation ignited the founding spark of Supercilium, driven by a mission to empower women and provide a platform for their distinctive self-expression. Supercilium transcends standardised beauty ideals, focusing on character and individuality.

Recognising the transformative power of strong eyebrows in nurturing confidence, Manouk’s brand resonates with skilled Brow Artists in over 90 countries. The Supercilium community thrives on education and innovation, evident through their dynamic online academy that educates hundreds each month.

Manouk’s passion continues to drive Supercilium’s growth. Together, with her brow community, she developed

Akin to the “no-makeup” makeup look, the “effortless” brow reigns. This style embodies a sense of minimal grooming, often appearing devoid of noticeable brow makeup. However, it’s essential to understand that this subtlety doesn’t imply a lack of effort – rather, it creates the illusion of effortless elegance while still involving meticulous attention.

Bleached Brows:

Once reserved for runways and A-list celebrities, the practice of bleaching brows is now emerging in mainstream territory. The allure of this elevated brow aesthetic is gaining wider recognition, and Supercilium wholeheartedly embraces this trend!

the innovative DSC Technique: Define. Sculpt. Control. This is a three-step approach to achieve any desired brow look with simplicity. The specially crafted brow makeup line serves as a valuable tool for brow artists, facilitating upselling opportunities. Additionally, it empowers enthusiasts to replicate professional techniques at home, ensuring a meticulously styled eyebrow appearance.

Pioneering Evolving Beauty Trends in Brows and Lashes

The world of beauty is an ever-shifting canvas, each brushstroke of innovation and style adding to its vibrant tapestry. Amidst this dynamic landscape, the journey of eyebrows and lashes has evolved into an art form, an expression of individuality that resonates with changing times and diverse audiences. Supercilium, a beacon of creativity and adaptability, stands at the forefront of this evolution, seamlessly aligning with emerging trends and empowering beauty professionals to craft masterpieces that captivate.

A Palette of Versatility

The allure of brow dye and lamination lies in the artistry of application. A touch here, a technique there, and the same products can transform into an array of brow looks and trends. Brow artists skilfully manipulate their strokes into fine layers, creating a graceful interplay that enhances brows with natural sophistication and a captivating ombre aesthetic.

An intriguing revelation emerges: the infusion of the Nourishing Elixir, the third step in brow lamination, into the dyeing ritual. The elixir, applied prior to tinting the brow hairs, proves transformative – Supercilium adopted this trick from pioneering brow experts. Every brow artist should consider incorporating this into their routine as it delicately minimises dye penetration into the hair cuticle, resulting in an exquisite natural tinted look.

Navigating the intricate beauty landscape, Supercilium shines as a beacon of adaptability, unwaveringly dedicated to harmonising products and methods. The mission is to equip beauty professionals with the expertise and tools to conjure artistry that marries trendiness with timelessness.

Mapping a Limitless Future

Supercilium’s legacy lies in their ability to lead and create. It echoes the voices of those who seek innovation and style, combining it with the wisdom of traditional methods. In the realm of brows and lashes, Supercilium unveils possibilities that stretch beyond horizons. With each evolving trend, Supercilium stands ready, a beacon of creativity, innovation, and empowerment. As we traverse the ever-evolving terrain of beauty, Supercilium leads the way, a timeless guide to the intersection of art and allure.

Brow Henna

The inception of Supercilium began

with Brow Henna, a remarkable product that flawlessly tints the skin and dyes the hairs.

Brow & Lash Dye

The prevailing trend of 2022, this hybrid dye offers user-friendly application akin to Brow Henna, but just as versatile.

Brow & Lash Lamination

Embrace the allure of lush, fluffy brows. This dual-purpose kit transforms both brows and lashes, delivering the desirable fullness we all adore.

To discover the ultimate brow and lash solutions for your clients, visit www.beautytriangle.com, the exclusive home of Supercilium UK.

The Manicure Maestro

From a young age, Grayce was known for her creative flair and recalls never being satisfied with her nails after leaving a salon, inspiring her to begin her journey back in 2019. Now, Grayce is an Instagram sensation with a large client base who flock to her for trending nail art and this issue showcases her as our Rising Star!

How did you build your client base?

When I started, it was close friends and family that I practiced on. I created a nail page on Instagram documenting my work, which gained me a lot of followers from the local community. I advertised discounted rates on my Instagram story and would offer a mobile service to local homes. Nowadays, it’s crazy to think I was charging just £20 for a full set of acrylics with all sorts of nail art, without clients even having to leave their home. Ultimately, this gained me exposure, word of mouth recommendations and thus more clients booked in. I was spanning a wide radius of about 10 miles from my home, so I was reaching a lot of people too. It was long and tiring, but putting in the hard work in the first year paid off for me in the following years.

How did you find your style, and what tips do you have for other nail professionals trying to stand out?

During COVID lockdowns, I took the

opportunity to refine my work to what I enjoyed creating the most and offer only those services. I wasn’t keen to scratch the surfaces of lots of different types of nail enhancements. I do think that’s important for nail professionals who are looking to stand out. If you can show a client your talent, in-depth knowledge and experience in a certain type of service, they’re going to feel confident and comfortable that you’re going to do the job right. So, I decided to focus on builder gel. This was so my previous acrylic nail clients who liked having long nails, had the opportunity to take care of their own natural nails and grow them. A lot of my clients converted to builder gel and we squeal with excitement during appointments when we look at their natural nail journeys!

I also think it’s important to be yourself in this industry. I’ve had a really positive experience with the nail community on social media, and I think it comes from everyone hyping up each’s other skills and styles! Of course, a lot of manicures and nail art can be inspired by other nail professionals, and it’s good to see the variation and creativity. There are plenty of hands in the real world to be

manicured, so be yourself and hone in on your style.

You have 32.8k followers on Instagram, how did you build this following and what advice can you offer for engagement on socials?

It is easy to feel down about how many followers your page has got, and how many likes, views, and comments your posts get. But ultimately, we cannot control the algorithms that social media pushes. I notice that I get more engagement when I’ve consistently posted on my socials; 3-4 posts a week of good quality content and interacting with potential clients. Keep your content relevant, relatable, and professional. The classic use of hashtags has been a good way of making content reachable to new audiences on socials. For example, I would post a picture of a manicure I’ve done including summer themed nail art and include hashtags such as #summernails #holidaynailinspo.

If it wasn’t for social media, I wouldn’t have the client base I do now, and I wouldn’t have the ambassadorship opportunities that I do. On the other

hand, when I had 20k followers I was also fully booked. Essentially you could have 900 followers or 650k followers, it doesn’t change your physical capabilities and it does not reflect your standard of work or skills! I’m a big advocate for not focusing on the social media numbers too much, and would encourage other nail professionals to do the same.

What are your goals for the future and how do you plan on achieving them?

I plan to do a lot more networking. I think the nail community is a lovely space, and lots of nail professionals do meet ups, events, retreats, workshops, webinars and so on. It makes life a little more fun whilst also offering the opportunity to grow your nail expertise.

I know when I have the opportunity, I’d love to create my own space for nails, having the chance to work in my very own space, designed in my own way – this is something I can’t wait to have one day in the future. I know my creative passion and ambition will take me far, as long as I put in the work!

@bygrayce

Sustainability

Eco Evaluation

In a world where consumers are searching for eco-conscious experiences, we reveal five steps you can take to become a more sustainable salon in order to stay relevant.

Conduct a Sustainability Assessment

Evaluating your current salon practices and identifying areas where improvements can be made is a good place to start. Consider your energy consumption, waste generation, water usage, and the products you use. This assessment will help you prioritise which aspects of your salon need immediate attention and which can be addressed over time.

Research and invest in sustainable, eco-friendly salon products and tools. Look for brands that prioritise natural and organic ingredients, use eco-conscious packaging, and have ethical production practices. Sustainable products can not only reduce your salon’s environmental impact but also attracts environmentally-conscious customers.

Reduce, Reuse and Recycle

Implement waste reduction strategies in your salon. Encourage staff to be mindful of product usage, so there’s less waste. Use refillable containers for shampoos, conditioners and other products to minimise packaging waste. Set up recycling stations and clearly label what can and cannot be recycled. Also, consider donating or upcycling old salon equipment instead of sending it to landfill.

Energy Efficiency and Water Conservation

Take steps to reduce your salon’s energy consumption and water usage. Switch to energy-efficient LED lighting and install programmable thermostats to optimise heating and cooling. Encourage staff to turn off lights and equipment when not in use. Fix leaks and invest in low-flow fixtures to conserve water. Additionally, consider using eco-friendly cleaning products to maintain hygiene in your salon space.

Educate Staff and Clients

Train your salon staff on sustainable practices and the importance of being environmentally responsible so they can hold a conversation with clients about it. Encourage members of your team to be ambassador for sustainability and set an example for your clients. Use your staff to educate clients on your salon’s sustainable initiatives and share tips on how they can be more ecofriendly in their beauty routines – this will show that you go the extra mile. Consider offering incentives or discounts for clients who bring their own reusable containers or choose eco-friendly services.

Going green

As salon sustainability initiatives soar, industry experts lend their expertise as we delve into elevating your salon’s sustainable reputation and how to avoid negative trends like ‘green washing’ by regulating your claims.

Sustainability has remained a huge talking point in the hair and beauty industry, and now, more than ever, it’s important that you develop to include greener practices in their everyday operations. Not only does this benefit the planet, it also elevates your reputation, and in a lot of cases can be kind to your wallet too.

As environmental standards continue to develop, being recognised as a sustainable salon is rising in importance in a bid to stand out and maintain a client base that cares about environmentally friendly practices. Dr Denise Baden, Professor of Sustainable Business at the University of Southampton, highlighted the sense of expertise that comes with acting in line with current environmental standards: My research found that a key motivation for hairdressers to adopt sustainable practices, apart from the

obvious cost savings from reduced energy and water bills, is to be seen as a professional.”

Creator of the small Eco Tip stickers for salon mirrors, ‘Mirror Talkers’, designed to engage clients in conversations around sustainable haircare, Dr Baden has also found that clients enjoy such discussions and are influenced by them.

Involving sustainable practices in your salon can seem daunting, especially when your schedule is already busy, however Dr Baden highlighted a good rule of thumb is that ‘less is more’: “Sustainable hairdressing is as simple as shampooing once rather than rinse and repeat, using low-flow showerheads, and more tepid water, as hot water uses the most energy.”

Looking at all areas of your salon and honing in on how they can improve sustainably will create an impact. Karine

Image © SANTI’s London

Jackson, founder of KJ Sustainability Consultancy, said: “Listen to your team’s ideas - with staff involved in making the changes it will be easier to help the salon hit targets. Have a plan and don’t try to do it all at once or it will become overwhelming.”

Fry Taylor, Founder of the Green Salon Collective, recommends attending workshops and industry events which open up networking opportunities for salon’s looking to grow their knowledge on sustainability. This helps avoid misconceptions about the matter, which include thinking it’s expensive, time-consuming and compromising on quality: “In reality, eco-friendly practices can be cost-effective, efficient and enhance the overall customer experience”, added Fry.

Once you have involved sustainable practices you can reap the benefits and Fry explained just a few of these: “Embracing sustainable practices can attract eco-conscious clients, enhance reputation, and reduce operational costs. It sets your salon apart, fosters customer loyalty, and contributes to a healthier environment, all while boosting longterm business growth.”

To start your journey to gaining a sustainable salon status, looking at your energy providers is a good place to start. Tabitha James Kraan, The Sustainable Beauty Coalition’s Advisory Committee Member, said: “Switching will make a huge difference, and the more salons running on green energy the better, when scaled up, this will have a significant impact, so let’s all do it.”

Pamela Pretorius, Owner of All Shook Up Hair Salon, advised other salon owners to make a start by focusing on how they’re dealing with their waste: “Most reputable waste companies will provide you with certification for the measurement of your waste disposal. From there, you want to look at reducing the amount of waste you produce. I have carefully selected the products we use in the salon to minimise our carbon footprint. One key area is colour, I use Vish colour management as it allows us to minimise the quantity of colour waste. This also means saving substantial fees for my business, which is a bonus.”

ROAR Hair and Beauty Salon Owner, Brian Leo McCallum, explained how their sustainable journey started at the very beginning, as early as their design

process: “By initially investing in pieces that we knew would last, we ensured no further unnecessary waste by purchasing again too frequently due to opting for cheaper furniture. From our salon chairs through to our front desk and retail display, we adopted this ethos. We created a classic design that hasn’t created a large and unmanageable carbon footprint.”

It’s a common misconception that sustainability comes with a lack of style and at a higher expense. Trevor Lingard,

Commercial Director at REM UK Ltd, explained that a different viewpoint at the initial design process led by creativity and innovation is needed to diminish this and expects a huge shift in salon furniture design in line with the demand for sustainability.

“Every industry and supplier are facing the same sustainable and environmental challenges and in the mid to long-term it will serve no purpose to overprice sustainable options. As time moves on I would expect the style and design of this

A key motivation to adopt sustainable practices, apart from the obvious cost savings from reduced energy and water bills, is to be seen as a professional.

Image © Salt + Suli

‘new wave’ of sustainable products to look even more stunning. Manufacturers want you to buy the products so they will endeavour to make them as attractive as possible”, Trevor said.

If your salon is actively participating in environmentally conscious practices, you should take time to have your efforts recognised. Dr Baden helps run and organise the eco hair and beauty Sustainable Stylist Certificate. Qualifying for the certificate takes approximately 30-45 minutes via a virtual salon training program, showcasing the key issues and sustainable practices relevant

to hairdressing. Once the majority of stylists in a salon have completed this, salon owners can self-certify their salon as sustainable; this will print out a Sustainable Salon Certificate which can be proudly placed on their salon wall, and they’ll also be added to a Sustainable Salon Locator. The certificate is free and the scheme also provides

educational resources to support salons who are training their staff to gain confidence in talking about sustainable hairdressing.

Another informative resource is run by the NHBF whereby Rosina Robinson, the NHBF’s Director of Policy and Public Affairs, advised salon’s looking for a sustainability accreditation to check out their Sustainability Toolkit. This includes a blog on running an eco-friendly salon and the SalonResource which is a great place to start your sustainability progress, these resources also provide accreditation options to find one that is most suitable for your business.

Gaining an accreditation helps elevate your salon’s reputation and has a positive effective on your marketing strategy. Tabitha from the Sustainable Beauty Coalition, told us that not only does the accreditation hold reputational value, but also helps educationally: “The accreditation process can be educational and improves best practice within the salon, in short, a good way for the whole team to be accountable to the systems

Embracing sustainable practices can attract eco-conscious clients.

Image © Gina Conway

that they put in place.”

Amongst the buzz of sustainability and flourishing reputations, it’s important not to make false claims and over exaggerate your efforts, this is called green washing. We asked Dr Denise Baden how salons can make sure their marketing efforts don’t enforce green washing, to which she replied: “Watch out for products that claim to be green, but have simply replaced shiny packaging with plain cardboard and charge twice the price for half the quantity. With respect to our sustainable salon certificate, when listing the sustainable practices you do – avoid claiming more than customers can observe. If you list practices that you don’t actually do, it could be counterproductive. You can always redo the sustainable salon certificate again to renew it if needed.”

Rosina told us that salon’s should read the Green Claims Code by the Competition & Markets Authority (CMA) to avoid green washing.

To avoid green washing in his salon, Alex Thaddeus, Owner of Alex Thaddeus Hairdressing, uses moderate language that accurately reflects the salon’s sustainable efforts: “To avoid greenwashing, salons should be transparent and cautious about using terms like ‘100% eco-friendly’ or “completely sustainable’ unless they can back up these claims with evidence”, he said.

In regards to sustainable products used in your salon and retailing, Karine Jackson advises salon owners to look into every detail of what they stock carefully to avoid being green washed. “Don’t just settle for what you are told. Dig a little deeper into the origin of what you choose to use in your salon. Where is rubbish going, does the company have the right packaging, how far are the products travelling, are rainforests being wiped out for one ingredient in your product?”, She added.

Karine emphasises the importance of understanding your salon’s mission statement for sustainable practices, so that when your clients ask you, “what makes your salon sustainable?”, you can answer without green washing. Once you and your team have nailed this, you can confidently shout about your sustainable efforts across all your marketing channels.

Ultimately, sustainability is an movement that isn’t going away, so it’s worth spending time researching how you can develop your daily operations in line with the demand for environmental practices. It’s time well-spent, and your salon can reap the benefits of an elevated reputation and business model enticing the environmentally-conscious client, whilst saving the planet. Lastly, remember to stay up-to-date with the latest industry updates surrounding issues of sustainability, to maintain your level of professionalism on the topic and to avoid any negative tendencies such as green washing.

• Truthful and accurate.

• Clear and unambiguous.

• Shouldn’t hide or omit important relevant information.

• Any comparisons must be fair and meaningful.

• Must consider the full life cycle of the product or service and claims must be substantiated.

The accreditation process can be educational and improves best practice, in short, a good way for the whole team to be accountable to the systems that they put in place.

The code states that sustainable claims should be:

Image © Gina Conway

7 Eco-Friendly Swaps

Transform your salon’s routine with seven sustainable swaps that will save money and the planet.

Swap single-use makeup wipes for reusable cotton rounds

For makeup treatments in your salon use switch to reusable cotton rounds, you’re reducing waste while also saving money in the long run. Simply wash and reuse the cotton rounds, ensuring a more sustainable makeup removal process.

Choose refillable beauty products

Many beauty brands now offer refillable packaging options for their products for at home and in your salon. By choosing these options, you cut down on singleuse plastic waste and save money on repurchases. Refillable products typically

cost less than the initial purchase, making it a cost-effective choice.

DIY natural beauty treatments

Create in-salon made alternatives, showcasing your expertise and knowledge, using natural, eco-friendly ingredients like honey, oatmeal, and coffee grounds. DIY beauty treatments are not only better for the environment, but they are also gentle on your client’s skin.

Solid shampoo and conditioner bars

Traditional liquid shampoos and conditioners come in plastic bottles

that contribute to waste. Switching to solid shampoo and conditioner bars at your sinks, not only reduces plastic consumption, but also lasts longer than their liquid counterparts, saving you money over time.

Encourage clients to adpot a minimalist beauty treatment

Simplifying your client’s beauty routine can lead to less waste and lower costs. Focus on multi-purpose products, like a tinted moisturizer with SPF or a lip and cheek stain, to reduce the number of products they need. By investing in fewer, higher-quality items for your client’s treatments you’ll save money and minimise your environmental impact.

Support eco-friendly beauty brands

Prioritise companies that champion sustainability and ethical sourcing. These brands often use eco-friendly packaging, cruelty-free ingredients, and prioritise renewable resources. By supporting these companies, you’re voting with your wallet for a more sustainable beauty industry.

Recycle and upcycle beauty packaging

Properly recycle beauty packaging, including separating components when necessary; for example pumps from bottles. Additionally, find creative ways to upcycle containers, such as repurposing candle jars for makeup brush holders or using empty skincare containers for travel-sized products. Upcycling extends the life of packaging, reducing waste and promoting sustainability.

Content inspired by SuperBee.me

Vish take over the world

Achieving a reliable level of profitability in your colour department should be a sure thing, but it is proving elusive on a global scale. We travelled internationally to ask four salons owners how Vish helps make colour work for them.

Pamela Pretorius, Owner of All Shook Up, London, England

“You have got to understand your numbers, down to the last penny. I know the exact costs per bowl, by product, by stylist and it’s allowed me to protect my profit. It’s not just identifying an amount, you also have to communicate that to your team to make sure they understand must not overrun or use more product without consulting and communicating with the client. Once my team hit thresholds I’ve set, changes to the service are triggered through Vish, which are communicated to our front desk team and passed on to the client.”

Kristy Hines, Element Lifestyle Aveda, Perth & Sydney, Australia

“Removing the human element in record-keeping was the number one reason we were such early adopters of Vish technology. No matter how diligent a stylist is, often they are too busy to write down formulas or quantities, so they never keep on top of waste. By weighing how much is dispensed and then reweighing the waste gives exact amounts actually used and then Vish automatically saves the formula to the client’s records. It also means if a stylist is off, their colleague can step in to ensure the client isn’t turned away.”

Joshua Miller, Co-Owner of Charlie Miller Salon Group, Edinburgh, Scotland

“At a time when the industry and country face inflation, with rising costs in every area of the business, more than ever we need to look at where there is waste. Colour services are such a key part of our income, but they are also one of the easiest ways to waste money, especially when mixing colour. It is also one of the easiest ways for us to save money. Vish has, for the first time, given us accurate data on what each stylist is using for each service. When we review the data it shows us who is efficient, but also who is mixing up and potentially over applying colour. This means we know exactly where to look and who to coach.”

James Alba, B-Hive Organic Salon, Hillsdale, New Jersey, USA

“Over-dispensing is the great devourer of profit. As much as 40% of colour is mixed and then thrown away. Salons are effectively using and paying for nearly double the quantities they need. Using technology to capture formulas and quantities means the team mixes only what they require, slashing waste. The cash that we didn’t even realise we had is now staying in the business.”

Gene ra te mo r e revenue wit h an au t om a ted ba r ta b

Vish is the ul t im a te c ol our assis ta nt, compl eti ng not es and calcul a ti o ns for y ou at t he colour b a r while als o ensuri ng pr odu ct c ha r ges a re au t om a tic a ll y upd a ted . Cra ft the per f ect c olou r co ckt ai l wi t hout the mat hs .

Learn More About Vish

Respecting the Environment

Flying the flag for ‘Purely Ethical Beauty’, Flawless aims to pave the way for vegan and handmade beauty products. With there still being a stigma amongst professionals as some still believe that sustainable products lack quality, we share an exclusive interview with Founder of the brand as she debunks these myths and details the benefits of the impressive range.

Please introduce us to the brand and what it strives to achieve.

Flawless as a brand has been at the forefront of sustainable skincare and wellness since 2016. Born out of a passion for science and nature, Founder, Charmaine Armour, went above and beyond what competitors were delivering in order to create a line of beauty products that were not only cruelty-free and vegan, but also mitigated the detrimental impact that plastic was wreaking on the environment. We are always exploring new ideas and innovations that will help consumers reduce their environmental impact whilst providing effective products.

What gives Flawless cosmetics a competitive edge?

We believe that beauty should be both effective and responsible. We strive to make a positive impact on the environment while delivering exceptional beauty products that deliver real results. This is reflected through our plastic free and zero-waste product range which we create by hand using natural botanicals. Flawless have always been committed to providing high-quality products that align with the eco-friendly values that are pivotal in today’s changing world, especially for business owners and their reputations.

How does Flawless work in line with the industry’s shift to sustainable practices?

We’ve taken a strong stance on

sustainability and greenwashing. The word “sustainable” has been thrown around so much in the beauty industry that consumers have started to lose faith, second guessing when brands state they are sustainable. At Flawless we offer a ‘refill scheme’ where we take back empty containers and refill them.

Around 80% of consumers have doubts about whether to trust the beauty industry’s sustainability claims at all. That’s why it’s vital for us to be transparent about our sustainable efforts. We make all of our products in-house, giving us complete control over every aspect of the brand. From the local growers who we source our ingredients from, to the packaging and the very ink used to print our labels. These factors also place us in the distinctive position to craft high-performance, innovative products at a price point that remains unmatched.

Looking to the future, what should salons look to implement in order to stay up to speed with the demands of sustainable practices?

Salons should actively look for suppliers and brands who offer products that are visibly sustainable and this could be through their use of packaging materials such as aluminium and glass. Many brands will claim to be reducing their plastic use but present little or no evidence to support their claims.

Another way that salons can effectively integrate sustainable practices is by implementing a ‘Reduce, Reuse, Refill’ scheme, encouraging staff and clients alike to use it.

www.myflawless.co.uk

Flawless

p r o f e s s i o n a l

genuinely sustainable skincare and wellness genuinely sustainable skincare and wellness for salons and spas for salons and spas

N e w t o F l a w l e s s ?

S i g n u p t o o u r e m a i l

a n d s a v e 5 0 % o n y o u r f i r s t o r d e r .

n o m i n i m u m o r d e r

h a n d m a d e i n W a l e s

c i r c u l a r e c o n o m y - w e

r e f i l l y o u r e m p t i e s !

w w w . f l a w l e s s v e

Knowledge is power

Nina Chaggar, Director of Sansuri Training Academy, offers detailed and interactive courses for beauty therapists looking to make a mark in the industry. We learn more about Sansuri’s courses and the launch of their second campus in London.

In 2017 we launched Sansuri in Birmingham, fuelled with passion and commitment to the beauty and aesthetics industry, I wanted to share my knowledge with new and existing therapists.

Through continued student support and word of mouth recommendations, Sansuri has gone from strength to strength and we are renowned for our in-depth training programmes. Our experienced team of educators bring over 30 years of combined experience in their fields of Beauty, Aesthetics and Healthcare.

Sansuri is proud to be an Award-

Student Testimonials

“I want to thank Nina and the rest of the team. They are friendly, polite, professional and they ensure that the training process is smooth and thorough. I would definitely recommend Sansuri, my experience with them was great!”

“As a knowledgable beauty therapist, Nina explained and led us through the treatment, providing helpful tips to achieve the best results. The training was not rushed and all of my questions were answered. We even had the opportunity to work on live models.”

“This is the best training centre and Nina is a knowledgeable teacher. She is thorough and made sure I was confident by the end of the course. I look forward to completing more courses with Sansuri in the future.”

Winning Training Provider offering Ofqual regulated training programmes, through VTCT, NOCN and Qualifi. These qualifications provide competency from levels 2 to level 7.

My advice for anyone starting out in the industry is to have a strong foundation, which can be achieved by enrolling onto regulated qualifications. At Sansuri, our qualifications are based on the beauty therapy National Occupational Standards and is recognised by the UK’s leading professional association, BABTAC as being fit for purpose for preparing our future therapists for a career as a thriving beauty therapist.

All of our students are provided with the full facilities needed to successfully complete their course and gain confidence to enter the world of Beauty, Aesthetics and Healthcare.

We believe that being a part of

this growing industry, there is always opportunity to develop your skills and learn something new. By continually learning you’re showing your clients dedication to professional development. We are proud to be launching our second Sansuri Training campus in London this year. This is all thanks to the great response we’ve received from salon and clinic owners, as well as healthcare professionals.

For enrolments

T 0121 726 3880

M 07379 440134

E info@sansuribeauty.co.uk

Locations:

Unit C1 Hamstead Industrial Estate, B42 1DU

49 High Street, TW20 9EW

Rock & Roll Is In The (H)air

Creative Direction & Hair Design: Sofie Schrauwen & Robby

Osselaer @sofiebobhead, @robby_bobhead

Art Direction: Bruno Marc Giammattei @brunomarc10

Photography: Jamie Blanshard @jamieblanshardphoto

Make-Up: Katie Moore @katiemooremua

Models: Maya Rybicka & Bonnie Carr

Unleash your wild side

Using the latest Pure Nails Safari collection, Pure Nails VIP, Michaela Phillip, takes us through a jungle themed step-by-step as a means to elevate your salon’s nail art offering.

Halo Gel Polish remains a staple amongst nail salons and is the number one gel polish for professional nail techs- it’s easy to see why.

The polish has risen to fame due to its amazing shine and deep pigmentation, enabling your techs to provide their clients with a 14 day chip-free and longlasting manicure, helping achieve only the best results. As nail health remains

Michaela’s Top Tips

- There is no right or wrong with this effect as all animal prints are unique.

- When you are adding dots for the bubble effect, the quicker the better. If you leave it too long, the effect will blur. Practice makes perfect!

prominent in the industry spotlight, Pure Nails works in line with this, as their range offers easy removal and zero damage to the natural nail.

In this Create This Style, Pure Nails VIP, Michaela invites us on a safari adventure, using Pure Nails’ latest Halo Gel collection for this eye-catching tigerinspired nail art. The Safari collection features six Gel Polishes, enthused by the orange and green hues of the jungle.

Use this guide to learn a new nail art style for your salon, using social media to market these latest designs with relevant hashtags to help increase bookings. Pure Nails’ range of alluring collections are inspired by unique themes and locations, making for a great source of marketing inspiration. Use their latest collections in your salon’s creative nail art to make clients aware that your salon is up-tospeed with the latest nail trends.

As a Pure Nail VIP, Michaela has an extensive career in the nail industry and has been working closely with the brand,

most recently hosting their live videos on Instagram and creating engaging content for their social media platforms. Using her expertise and knowledge, Michaela has become a prominent member of the Pure Nails testing team, ensuring only the best products are delivered to Pure Nails’ loyal client base.

purenails.co.uk

Product list

Base coat

Halo Gel Polish Chic

Halo Gel Polish Black

Halo Gel Polish Jambo (Safari Collection )

Halo Gel Polish Jungle (Safari Collection )

Non-wipe Top Coat

Dotting Tool

Fine Liner brush

Michaela Phillip

Prep the base of your client’s nails using the Base Coat and then cure. Follow by a layer of Chic and then cure again.

Step one Step four

Pour some Non-wipe Top Coat on a palette, use a Dotting Tool to pick up some Non-wipe Top Coat and dot over your uncured gel, this will start dispersing creating a bubble effect. Cure.

Come across the nail diagonally with your chosen colour, I have used Jambo for this. This doesn’t have to be neat. Cure.

Step two Step five

Using a Fine Liner Brush, create some tiger shaped lines alongside your diagonal design. My top tip is to wriggle the brush lightly to achieve this look and release your brush towards the end of the stripe. I have used Black for this. Cure

Mix a darker colour with a Top Coat to achieve this effect. Choose a colour to complement your diagonal colour. I have used Jungle. Once mixed, paint over your diagonal colour, don’t cure.

Step three Step six

Using your Dotting Tool add a variety of different sized dots around the tiger stripes you have created, then cure. Finish with the Non-wipe Top Coat, then cure and your design is complete.

The beauty experts

Gerrard International are a team of knowledgeable beauty experts who support a portfolio of highly-esteemed professional beauty brands. Paul Gerrard, Marketing Director at Gerrard International, shares the benefits for brands joining the collection and how their portfolio can elevate a salon business.

Please introduce us to Gerrard International and what it strives to achieve.

Gerrard International was created by my Mother, Susan, a skilled nail technician and recognised name in the industry, alongside my Dad and her husband Ian, a salon owner. With their wealth of knowledge, together, they knew the market and what was required for salons to become a success.

Client testimonials

Stobo Castle Health Spa: “Stobo Castle Health Spa, has been in partnership with Mii, for many years. We have had amazing support from our Area Manager, and the range of products have been very popular with our customers. The variety of products has been always of a high standard, and we look forward to working together for many more years.”

The Beauty Centre: “We are completely in love with the whole range of Nails by Mii. The colours stay true and shine longer than our previous brand. There’s a wide selection of colours and all of my customers have moved over without thinking twice.”

Ragdale Hall: “The Mii makeup range offers a great selection of products, so there is something for everyone, whatever age the customer might be or whatever look they’re creating with the products.”

Rudding Park Spa: “Kissed by Mii provides an all over sunkissed tan, smells amazing, and develops without streaking. It works in harmony with the skin’s natural melanin to produce a natural look.”

Gerrard International has held on to this entrepreneurial spirit, needed for small companies to succeed. We have always been fiercely protective and loyal to the professional, supporting and nurturing growth for their businesses.

I don’t wish to talk myself out of a job, but if our long-serving, experienced sales team, who care for our customers hadn’t

been there since day one, I probably wouldn’t have a job to talk myself out of. We have amazing brands in our esteemed collection, that have been vetted by a knowledgeable team, but these would be nothing if it wasn’t for the backup and support that Gerrard International offer – through education, customer care and business support. We have the in-house talent and skillsets to enable us to be pro-active and our team are nimble and agile enough to be reactive too, providing our customers with what they need,

Gerrard International builds relationships, we help educate and we guide beauty therapists on delivering the best service possible. We don’t sell brands in and say ‘see you later’.

We have been approached by many lovely and passionate brand owners, but we can’t take on everything and anything. Firstly, we must believe in the brand and establish if we can do it the justice it deserves. The brand has to be something the beauty industry wants and needs – so quite often we ask our customers for their feedback.

The selection process is pretty simple –the brand and products have to impress our skilled team of beauty experts and educators - around 20 of them trialling. See…simple. Impressing them though –not so simple, sorry.

What makes the Gerrard International brands stand out in a competitive market?

The Gerrard International team work to make the brands in our collection stand out. From education, to business support, to customer care, and marketing support, we aim to tick all the ‘must have’ boxes and then some more.

The industry is fast-paced and always evolving, how does Gerrard International keep up with the latest trends?

The beauty industry is one that the Gerrard International team eat, live and breathe. It’s fast pace is something that keeps us thinking quicker and constantly

evolving. As well as keeping our eyes open to the world around us, we soak up insightful talks, trade shows and industry news. In addition, our long-serving team of area managers are our eyes and ears on the road, keeping us abreast of what our salons and spas need and want. We work collectively to make it all happen.

What kind of marketing collateral and support can a salon owner or beauty professional expect workingwhen with Gerrard International?

We offer a range of supporting materials for all our brands, from window stickers and posters, full displays suiting all spaces, to larger spas and retail areas. Our marketing team take on feedback and are constantly updating the marketing support we have available to suit our changing salon and spa needs.

Being a salon owner or beauty professional can be overwhelming, how does Gerrard International support their clients?

In addition to our displays and marketing

material, we support our clients at their events. We also offer day-to-day support with orders, as well as product and brand queries. It is our client’s talent, drive and enthusiasm that keeps us going and it is our job to ensure they have everything they need to thrive and run a successful business. We want them doing what they do best and not sweating the small stuff. gerrardinternational.com

Gerrard International collates the best products to elevate a salon business, please tell us what it takes for a brand to be a part of this esteemed collection.

Crafting Success

With help from industry experts, we look at how to update your space in line with industry trends and demands.

Despite a treatment list being the backbone of many salons and a true factor in what initially draws clients in, the overall interior of a space is what can make the difference between securing a booking or not.

The aesthetics of a salon will never not be a ‘pull factor’ for potential clients but with trends surrounding what’s popular and what’s not it can be difficult to keep up. It goes without saying that updating your salon interior in line with industry tendencies can help attract more customers through creating a modern and appealing space, but we understand it can sometimes be overwhelming.

Katie McCormick, Director of Paint & Powder, sees that there has recently been a shift away from a stereotypical

and traditional salon set up and a move towards a coffee bar style. This more sought after set up lends itself to a less formal, more homely environment.

“Salons are becoming more of a social hub offering services”, said Katie.

It’s important to remember that salon owners still need to optimise the salon layout to create a functional, more efficient space and Katie explained how now, rather than having stereotypical sections, you can introduce alternatives: “A large dining table is ideal as a colour bar for maintenance appointments as you can optimise the number of seats available, as well as the fact it offers a more sociable experience and an express service”, Katie added.

In recent times, the salon industry has witnessed several trends in salon interiors

that aim to enhance the overall client experience. Yasmine McMail, Director of Rainbow Room International George Square, revealed that a noteworthy trend that the team at Rainbow Room International have successfully incorporated is the introduction of a diverse drinks range and a stylish bar area within their George Square salon: “In fact, this marks Scotland’s pioneering venture into featuring a licensed bar within a salon setting.”

At Rainbow Room International they are always looking to offer clients the best service possible and with the new bar area now open, the team are confident that this will be able to heighten clients’ experience in the salon – giving clients a space to socialise prior to any events, to come in with friends

and family for a day out to have a drink at the bar and enjoy some treatments and to spend more time in the salon with the team, building on their stylist and client relationships.

As a salon owner who is looking to incorporate trends into their space, it is important to stay in line with your unique branding and identity to ensure you are still recognisable.

Incorporating current industry trends, such as the introduction of a drinks range and a bar area into a salon’s space while maintaining its unique branding and identity requires a thoughtful and strategic approach.

Yasmine sees that before implementing any new trends, it is crucial to have a deep understanding of your salon’s brand identity, values, and target audience: “Consider the ambience and experience you want to create for your clients. Ensure that the chosen trends align with your brand’s image and resonate with your clientele.

“While adopting a trend, you need to customise it to suit your salon’s specific style and aesthetics. Incorporate elements and design features that go with your existing interior design, colour palette, and overall theme. For example, if your salon gives off a chic and modern vibe, ensure that the bar area reflects the same contemporary design language”, Yasmine finished.

Being part of the hairdressing industry, you are creatives and this reflects the work space and salons across the UK, but more so regionally – where we see salons embrace their own creative vision and actively put their own stamp on their spaces to inspire and influence. It’s the ‘timeless’ trend which

Brian MacMillan, Salon Director at F&M Hairdressing, is actively seeing: “a space that is adaptable to the generations, yet remains inspirational and true to self”, he added.

For Oliver Tobin, Director of Operations at RUSH Hair & Beauty, it’s the ‘minimalistic’ trend which he believes is a classic within salon spaces. At RUSH they recently opened their new Kingston salon and the entirety of the interior was built around minimalism.

“The minimalism trend is classic, sleek and sophisticated and will never age. The beauty of having a salon with this trend is that you can easily add furniture and accessories to instantly

Salons are becoming more of a social hub.

change the look of the salon, without having to spend excessive amounts of money. Clients also love that the salon has a clean, open and spacious feel. This provokes the feeling of a clear mind and allows clients to fully relax whilst they are in the salon”, Oliver explained.

Simon Tuckwell, Director of Tuckwell & Co, believes that 2023 has brought with it forward-thinking, bright new ideas to salon interior design as he explained how an earthy colour palette has been vastly growing in popularity, as it connects clients to nature and brings with it an inherently relaxing and calming atmosphere.

“Blue tones mixed with moody greys and greens set both a relaxing and reviving mood simultaneously.

“Curves within salon design are also growing ever popular, whether that be a rounded mirror or an arched doorway and these rounded corners seem to add a sense of softness when they grace a room.

“Furthering the concept of an earthy colour palette, rattan and wooden furniture has been trending this year. It

can easily add a sense of warmth to a space, as well as enhancing the feeling of homeliness, relaxation and comfort”, explained Simon.

In terms of the functionality within a salon and considering this as a contributing factor to footfall, Brian Leo McCallum, Owner of Roar Hair and Beauty, believes that the more accessible your salon is, the easier it will be for guests with additional needs to visit and more likely to book in.

At ROAR Hair and Beauty, they deliberately don’t have reception desks, as when designing their first salon the team wanted to remove this traditional barrier from between the hairdresser and the guest: “Our approach is very personal and direct, by removing the front desk, we encourage our team to sit with the client face to face for their consultation and even whilst they pay

their bill using our salon tablet. This boosts our relationships with our guests and helps us build rapport that in turn boosts business, repeat bookings and revenue.”

Making the most of your salon space is something that takes a good eye – one that takes creativity and determination to get right. In order to optimise the space, Safy B, Director, of Safy B Salon explained that it’s important to ensure the space is workable, so that team members have the opportunity to work freely without being overly crowded or busy.

In order to execute this, Safy advises looking at the space in question and putting together different layouts to see how you can make the space work: “Bear in mind that some clients may have reduced mobility so making the most of what you have to cover every client’s

Curves within salon design are also growing ever popular.

requirement is key. Likewise look at the flow of the salon from the front desk to styling station and colour corner to the backwash – take careful consideration into the salon journey as you want this to be the best it can be.”

Accessibility and easy movement throughout is key, so when designing or re-vamping a salon’s interior, you need to consider what the space will be used for and how clients and stylists will be moving throughout. Simon Tuckwell, Director of Tuckwell & Co, recognises that as important as the aesthetic element is of designing a space, it must also be practical and functional, ensuring the space is used as efficiently as possible.

The layout can be optimised by making necessary changes to allow more space for clients and stylists to move around comfortably, as well as arranging furniture to make the room appear more spacious: “Mirrors are also hugely beneficial for creating an illusion of space where there’s less of it, which can be utilised to make rooms look larger”, added Simon.

Most design trends and concepts can easily be incorporated in a subtle fashion, without a salon having to compromise on their own branding and

identity as long as the essential planning is incorporated.

With interior trends growing so vastly, it can be difficult to keep up, so how can you future-proof your salon design, ensuring it remains relevant and attractive in the years to come?

Shifting towards sustainability within your design is becoming more and more popular as time goes on, especially with the climate crisis becoming a bigger issue each day. Being planet conscious and switching to eco-friendly materials and furniture will never be out of fashion.

Simon sees that being selective with your colour palette is also crucial to avoid a space becoming outdated: “Certain hues selected from nature can really uplift your space, reflecting the world outside and standing the test of time, as that world won’t be changing.”

Including innovative ideas throughout your salon’s furniture and equipment which align with current trends are not only a great way to keep you at the forefront of consumer’s minds but it can also be seen as a unique selling point, one which can successfully head up your marketing strategy.

Alex Thaddeus, Owner of Alex Thaddeus Hairdressing, noted that one innovative trend that has been popular

in recent years is the rustic wood theme and he believes that integrating rustic wood elements into your salon can provide a warm and inviting ambience that my clients love: “A good way to do this is by replacing traditional styling stations with ones made from reclaimed or distressed wood. These stations can incorporate built-in mirrors, shelves, and drawers, providing a functional yet rustic feel to your salon.

“What is great about this trend is our salon can embrace the rustic wood trend while minimising our environmental impact. By aligning your salon’s design with this trend, you can attract clients who appreciate and support sustainable practices, enhancing your salon’s reputation as an eco-friendly business”, finished Alex.

Remember that industry trends can change rapidly, so it’s essential to conduct thorough research and find inspiration from reputable sources before making any significant changes to your salon’s interior. Additionally, considering your clientele’s preferences and feedback can help you tailor the updates to their specific needs and desires as well as leveraging your space to stand out amongst competition.

Image © Salon 64

Salon of the Month Ministry of Faces, Leeds

Salon experience is a huge part of a successful salon business and so many factors work towards creating a positive atmosphere in a salon that a client won’t forget. Ministry of Faces, based in Leeds, immediately set the scene for their luxury aesthetic clinic by introducing their clients on social media with this encaptivating marketing: “Ignite your senses and redefine your beauty experience. Prepare to step into a realm where elegance meets innovation, where comfort intertwines with sophistication.”

Our September issue’s Salon of the Month prides itself on dedication to client satisfaction, by creating a haven of beauty and rejuvenation that surpasses all expectations. In their redesigned clinic space, they have meticulously crafted every aspect to ensure an unparalleled environment of serenity, with contemporary design and tasteful décor. Every element has been carefully curated to foster a sense of relaxation and harmony, allowing clients to unwind and escape the pressures of the outside world.

CEO of the Leeds based clinic, Sasha Burdell, explained that the salon experience goes beyond the treatment room, “That’s why our clinic features luxurious amenities that cater to your every need. Our spacious waiting lounge beckons you to relax in plush seating with soothing music, while sipping on rejuvenating herbal infusions. We believe in nurturing a holistic approach to beauty, and our serene environment sets the stage for a complete mind-body rejuvenation.”

To create the ultimate salon experience Ministry of Faces use amenities such as indulgent scents, soft blankets and ‘Ibiza Spa’ melodies as they believe the environment plays a significant role in the client’s emotional well-being.

When asked about the inspiration behind the new design, Sasha explained the importance of providing a spa-like experience, that offers clients maximum relaxation: “Understanding that the use of needles can be overwhelming, we have designed an opulent and luxurious setting to counteract this feeling. The ambiance perfectly complements our services, with friendly and accommodating practitioners reminiscent of a high-end spa.”

The clinic won the SMHBA Award for Aesthetics, Sasha

We believe in nurturing a holistic approach to beauty, and our serene environment sets the stage for a complete mind-body rejuvenation.

remarked on the importance of this award, highlighting the gratitude of her client’s loyalty who voted for the clinic and the transformation from business connections to lifelong friends.

“This reflects our core values and the essence of our brand, as we don’t just offer treatments; we invest time in getting to know our clients and building meaningful connections with them” Sasha said.

The award-winning clinic believes that the key to success lies in the individuals they bring on board, searching for staff that are highly skilled and also possess a genuine passion for making a positive impact on client’s lives by boosting self-confidence and helping individuals discover their inner beauty.

It’s important for salon’s to have a distinct style or niche to stand out in a highly competitive market, for Ministry of Faces, their clients always comment on their dedication to delivering natural results and their emphasis on complete transparency.

“Instead of pushing unnecessary procedures, we prioritise their needs and concerns, guiding them towards the most suitable treatments for their individual goals. This integritydriven approach has earned us a loyal customer base who value the fact that we prioritise their well-being above all else” added Sasha.

The clinic’s personalised aftercare packs are another feature that helps them stand out. These thoughtfully curated packs include a range of items aimed at promoting healing and ensuring comfort after treatments. Alongside practical items, they also include some sweet treats, facemasks and lip balms to provide a pampering touch.

To build their loyal client base, Sasha praises Instagram and social media as being an incredible asset on their journey. Now with over 25,000 followers on these platforms, the clinic has been able to gain significant traction online and reach clients not only globally, but internationally as well.

Looking to the future, Sasha explains her latest endeavour ‘Ministry of Mindfulness’ involving the introduction of yoga classes and serene meditation for clients to delve deeper into their cherished core value of ‘inner strength and outer beauty’. www.ministryoffaces.co.uk

Understanding that the use of needles can be overwhelming, we have designed an opulent and luxurious setting to counteract this feeling.

Sustainable Spaces

What is sustainable interior design? Not only to reduce the negative impact on the environment, but also to create a positive impact on people’s health, by improving the building’s performance.

Written by Owner & Founder of Inspiring Salons Ltd, Mike Cooper.

At Inspiring Salons Ltd we believe that elegance and sustainability can be seamlessly intertwined, creating salon spaces that not only captivate with their glamour but also leave a positive impact on the environment. But perhaps more importantly creating a healthy atmosphere within the salon for both their clients and staff alike.

In this article we are concentrating on what you can do within your salon to improve your sustainability through design.

Interior Decoration Materials

When considering interior design for sustainability it is crucial to discuss VOC’s (Volatile Organic Compounds). VOC’s are chemicals that easily evaporate at room temperature, releasing harmful gases into the air. These chemicals are found in various products and materials commonly used in interior salon design, such as paints, adhesives, flooring and furniture. There is now an abundant amount of paint ranges with low or have zero VOC’s.

As well as the VOC’s, always look at the life cycle of the product, where it was manufactured, the carbon miles, and if the product is recyclable or biodegradable.

Salon Furniture and Accessories

A Life Cycle Assessment (LCA) is the potential environmental impact of products or services during their entire life cycle. Although it is understandable every salon has limited budget, it is worth considering either an item’s LCA or alternatively think of the ‘3 R’s’ Reuse, Recycle and Refurbish.

Think of the raw materials it has been produced from, is it manufactured in the

UK, can it be reused thus keeping it out of landfill for longer and is it recyclable? Buying high-quality second-hand furniture that can be repaired at Inspiring Salons is a popular service.

Here’s an example of our 100% tulip wood pedi spa, built in our local manufacturing studio, that’s 100% recyclable.

Interior Environment

A main aspect of sustainable design is creating a healthier environment for clients and staff alike. To reduce your energy expense, think of window shading and ventilation, minimising the use of air conditioning. Biophilic design, is bringing nature inside, a great

design concept to create a relaxing environment, usually by living plants. But nature is not just plants, think of rivers and oceans, you could incorporate water features or simply decorate with various colours of blue. Also, it’s worth mentioning solar tubes or sunshine tunnels, which allow natural daylight to seep in and provide natural light into interior spaces that are poorly lit or receive no actual natural light. Ideal for back of house staff and office rooms.

If you are interested in further details on salon interior sustainability design or other salon design, contact Mike Cooper on 07415336002 or mike.cooper @inspiringsalons.co.uk

Brilliant brows straight out the box!

The HIVE® Brow Waxing Kit is a perfect all-inone brow business. The kit contains a 200cc wax heater, pre and after-treatment products, two sensitive hot film wax discs, spatulas and tweezers. Providing therapists with the tools to sculpt and shape clients’ eyebrows to perfection. Ideal for a mobile startup or sitting at the workstation of a busy salon, beauticians can begin to create brilliant brows straight after opening the box! www.hiveofbeauty.com

Denman’s pick of pink!

For wet or dry detangling, the Denman D90L Tangle Tamer Ultra is the answer. The vibrant pink paddle brush is great for wigs and hair extensions, with a unique design that is tough on knots, but gentle on hair. denmanbrush.com

A stress-free wax

Salon System’s best-selling Just Wax sensitive creme wax is now available in a convenient cartridge. A mess free, ‘no leak’ formula, for fast efficient waxing. A high performance, professional grade formulation perfect for larger areas; legs, arms, chest and back, this soft formula is tough on hair, kind to skin and less sticky than natural resin waxes. This guarantees a clean, easy release from the skin.

www.salonsystem.com

Continued Learning

In a competitive market, your skills and services need to stand out. But, with techniques, products and treatments always evolving, how do you ensure that you’re at the forefront of industry development in order to build and maintain a loyal customer base? Lash Factor share the answer, continued learning!

What is continued learning?

No matter how many qualifications you have under your belt, you’re never done learning. New technologies and methods are always emerging in the beauty industry, meaning there’s no end to the skills you can acquire. By consciously going out of your way to learn new techniques and improve your practice, you are undertaking continued learning.

By failing to make continued learning a priority in your salon, you’ll likely find that you’re left behind. As new formulas and treatments emerge, your services and results likely won’t match up to those of your peers.

So, how can you seek out continued learning opportunities?

Social Media

In recent years there has been a rise in beauty techs showcasing their work on Instagram, making it easier than ever to access free continued learning opportunities. Whilst Instagram shouldn’t be the only place you turn to level up your skills, many professionals are

highlighting their must-have products and trade secrets on the platform.

To get the most out of Instagram for continued learning, make sure to follow people whose work inspires you and ask questions to gain further insight. Don’t forget to save useful posts that you might want to come back to!

Masterclasses

Alongside the rise of professional beauty tech influencers, is the rise of online masterclasses. With so many on offer, there are plenty of opportunities for you to invest in continued development from the comfort of your home.

Although a financial investment is still required, this is a great option for those who struggle to carve out the time for in-person training. Plus, online masterclasses make it easier to learn from techs across the globe that you otherwise might not have an opportunity to visit.

1-2-1 Shadowing

In-person courses have always been the gold standard for acquiring new skills, but most are marketed towards those new to the industry, or new to a specific treatment. However, hands-on experience is invaluable when it comes to gaining new knowledge in the beauty industry.

1-2-1 shadowing helps to fill the gap for already qualified techs looking to participate in a continued learning opportunity in person. The best way to seek out shadowing opportunities is to reach out to techs who influence you and ask if they’d be willing to host you for a day.

Make sure to clarify what you hope to achieve from a session with them so that you can get the most out of the experience. Don’t forget to communicate if you’re looking for handson practice so that the tech can run this past their clients beforehand.

Events

Often combining masterclasses, talks and networking events provide plenty of upskilling opportunities. Many events will host a range of brands and/or artists showcasing their skills, so you can cherry-pick the techniques that resonate with you from a range of qualified and experienced professionals.

Plus, with many of your peers in

attendance, you’ll have the chance to connect with other like-minded techs. This could lead to further continued learning opportunities, such as creating support groups and swapping product recommendations and treatment tips. No matter your experience, there’s always room to better your skills to ensure your clients are getting the most out of their treatments. That’s why continued learning is essential for techs looking to stay at the forefront of the industry.

As we’ve explored, there’s no shortage of opportunities available. The most important thing is to set an intention to expand your knowledge.

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Expand your skills!

A great place to start learning is at The Lash and Brow Event on Sunday 22nd October 2023 in Birmingham. Here, you’ll get to experience talks and masterclasses from some of the industry’s biggest brands, such as Elleebana, Sienna X, Supercilium, Monica Ivani and more to be announced.

Tickets start from £250 and include a goodie bag worth £300!

Visit thelashandbrowevent.com to purchase tickets and to find out more.

Deliver effective results

In an exclusive interview with David Suzuki, CEO of Bio-Therapeutic, we find out all the details on their innovative advanced skincare devices which are delivering relaxing and effective treatments across salons in more than 35 countries.

In this time of rapid change, where is the industry headed?

What I’ve noticed is that the skin therapists using technology in their services are excelling, because they are offering professional grade services that the client simply cannot do at home. There’s also been a shift from bulky, expensive in-room technology to more nimble, handheld units. Our future therapists, aren’t prepared to take on a lot of debt to bring on these traditional units, nor are they limiting their businesses to a traditional salon. Portability is a must.

Bio-Therapeutic talks a lot about accelerated“technology skin care” –what does that mean?

A great skin therapist has the true power of touch, but we believe the future must

include a combination of technology and touch in the service; this is what we mean by technology accelerated skin care. We’re advocating for a union of touch and technology because a service that does that well, speaks to all the different dimensions of a client’s needs. We want to deliver a facial that makes us feel connected to ourselves; but we also want amazing results at the same time, the type of results that simply cannot be achieved at home.

Bio-Therapeutic is best known as the pioneer of microcurrent in skincare –what are the benefits of it?

Microcurrent works with the body, particularly the body as a subtle energetic system. This is quite different to the trendy services shown on social media where we have seen damage to the skin, resulting in inflammation

and accelerated ageing, results that many of these cheaper machines cause over time. With microcurrent facial lifting and toning, we are applying a unique combination of kinaesthetic which lifts the facial landscape using the delivery of frequency specific energy wave shapes. This unique combination helps to energise the skin, and deliver more dramatic lifting results that also cumulatively improve with each session.

David Suzuki

Microcurrent technology is sub-sensory, so the client doesn’t typically feel anything as the energy is flowing across the skin. Because it works with the body, it doesn’t cause any of the trauma that we see with more invasive services.

There are other microcurrent devices on the market – what makes yours different?

Unfortunately, because you can’t see microcurrent, it’s being exploited by a number of unethical suppliers. We’ve brought a number of these devices into our lab, and you see one of two things; either the energy being delivered is far below the therapeutic zone, so it’s basically doing nothing. Or, worse, it’s delivering current well above the therapeutic zone, which means it’s causing uncontrolled muscle contraction, and over time, fatigue and muscle laxity – which can lead to drooping.

Bio-Therapeutic microcurrent

technology is computer calibrated over 1,024 times per second, and delivers frequency specific wave shapes in the therapeutic zone. We call this technology ‘Suzuki Sequencing’, named after my father, a Boeing electrical engineer who originally pioneered this technology. Suzuki Sequencing helps ensure that the energy being delivered to the skin remains in the therapeutic zone and is using frequencies and wave shapes associated with the desired result on the skin. This is important, because everyone’s skin conductivity is different, and changes over time.

Our technology dynamically adapts in real time, taking all the guesswork out of the service for the skin therapist. Our technology is also different because we deliver two channels across four energy pathways, as opposed to the typical single channel you see in other company’s devices. This provides vastly more coverage to the facial surface, making the service much more efficient

and effective because the current flows across a canvassing pattern instead of in a straight, thin line between two points.

What’s your latest launch our readers should know about?

We have just launched the bt-sculpt, a handheld microcurrent unit that brings the power of our larger equipment to the convenience of a rechargeable handheld. We also engineered a unique hinge mechanism on the bt-sculpt that provides the optimum level of kinaesthetic lift to the face, making it much easier to use than our traditional probes for skin therapists who are newer to microcurrent. The small footprint and approachability is making the bt-sculpt a great choice for our students, as well. We simply cannot keep them in stock in the UK!

Inspiring Productivity

Creating a positive work environment within a salon is essential for fostering teamwork, improving job satisfaction, and ultimately providing excellent customer service, generating great reviews and repeat custom.

Promoting open communication amongst your staff is essential for creating a positive place to work. David Nicolson, Director of Rainbow Room International Royal Exchange Square, explained how he does this through regular meetings to discuss salon-related issues, allowing team members to share their thoughts and ideas.

David also sees that maintaining a clean, organised, and visually appealing salon space is crucial for creating a positive experience for both clients and staff. Regularly establishing a thorough cleaning schedule to ensure all areas, including workstations, mirrors, floors, waiting areas, and restrooms, are cleaned daily can help maintain a visually appealing salon.

“Assign specific tasks to different team members to ensure accountability. Make

sure to pay attention to the reception area, as it’s the first impression clients get when entering the salon. Comfortable seating, flowers, and up-to-date magazines can make the space more inviting”, added David.

It’s true that clutter can often put individuals minds in overdrive, meaning their minds may be elsewhere, although when working in or running a salon, this simply cannot happen. David advises investing in storage solutions to keep salon tools, products, and supplies neatly organised. Having designated spaces for everything helps to reduce clutter and create a more organised environment.

David added: “By using these strategies, your salon can provide an appealing environment that leaves a lasting positive impression on clients and creates a pleasant working atmosphere for staff.”

Simon Tuckwell, Director of Tuckwell & Co believes that in order to maintain a tidy workspace, a rota works well to ensure there is regular cleaning and organisation time throughout the week. This can ensure that the

space is frequently being checked and reorganised, making sure nothing goes unnoticed and the space is always in the optimal condition it can be: “Business owners can make it known from the offset how they want the space to be organised and how it should look. This allows staff members to pick up more easily if anything is incorrect or out of place.”

Incentivising staff to ensure they are always at the top of their game is another way to increase productivity, as well as a way to create an enthusiastic atmosphere. Incentives come in many forms – of course a bonus is a common one. However, alternative incentives can be equally impactful and foster a positive work environment.

David explained how valuing and praising the things that will benefit the individual and salon will always reap rewards for all involved: “Providing genuine appreciation for employees’ efforts and accomplishments can go a long way.

“Recognising outstanding performance publicly or through

With the help of some industry experts, we navigate how to create a positive work environment designed to increase productivity, work ethic and revenue.

channels like newsletters, social media, or staff meetings can boost morale and encourage others to excel. We find incentives can be a powerful tool to motivate individuals and improve overall performance.”

Grtfl is a cashless tipping platform built for the service industry to boost earning potential and alleviate costs and ‘tip admin’ from the businesses, ensuring businesses are maximising retention and boosting morale in the workplace. The key benefit for a salon owner is that it ends the stress of dealing with tips, and the money flow goes from the customer directly to the individual(s), not through the business, meaning you can save on 13.8% on employer’s National Insurance and the team can earn an extra 12%.

Mason Potter, Co-Founder of Grtfl, sees that the brand and its platform can increase productivity as it acts as motivation for staff: “the team will make more of an effort to show up”, he added.

“Grtfl helps improve motivation because we empower individuals to have complete ownership, and visibility over their tips – they know if they get tipped £10, it’s going straight to them, and it’s providing instant gratification for the team.”

At ROAR Hair and Beauty, the team have adopted a range of initiatives to reward their team and maintain healthy morale. These include: when the team receive an outstanding review or perform exceptionally well, they are rewarded with £50 or £100 and each year they jet off on a team getaway to celebrate another year of hard work and the achievements as a collective.

Incorporating opportunities for professional growth and skill development within a salon is essential to increase work ethic. Brian Leo McCallum, Owner of Roar Hair and Beauty, sees that getting involved with awards is a great opportunity for professional development: “We enter many salon awards, but we also encourage our stylists and apprentices to enter awards themselves too as it’s a great chance to really grow confidence and skill.”

Ensuring that your staff members don’t experience a burnout is of paramount importance for several reasons. Burnout, a state of physical and emotional exhaustion, can have significant negative impacts on both employees and the

organisation as a whole.

Laura Leigh Kerr, Academy Director at Rainbow Room International explained that in order to prevent burnouts and prioritise wellbeing in salons, a number of approaches can be taken.

“We do this through regular meetings and also by checking in with each team member individually regularly.”

All the Rainbow Room International team (across all salons) have also been signed up for the mental health charity, Mind. As a company they pay for all of their employees to have access to this if they wish to get further support.

The team also has their own Rainbow Room International Working Practices booklet and a Wellness Action Plan (WAP) from Mind, which is intended to encourage discussion between the team and Managers/Directors around mental health and wellbeing at work - “this helps with work life balance and preventing burnout”, said Laura.

Simon Tuckwell, Director of Tuckwell & Co also sees how it’s important for business owners and managers to ensure their team members understand the importance of having a work-life balance. Whether this information is conveyed

through posters or signs throughout the workplace, discussions with the team or individuals, or simply by ensuring any additional work or training is completed within work hours, it’s crucial to ensuring your team don’t get burnt out.

“When training staff members or speaking to new hires, it’s something highly important to discuss, so that a precedent is set from the beginning to complete work within work hours.

“It can be difficult in this profession to fully switch of, especially when we

spend so much time promoting our services online. This is why it’s even more crucial to speak to employees about the importance of switching off”, Simon added.

Ensuring your staff understand that they a highly valued within your business is crucial, not only for productivity but for overall happiness and moral. There are many varying ways in which you can make staff feel valued, which some businesses will favour more than others.

Simon Tuckwell, Director of Tuckwell &

Co advises rewarding staff with bonuses, tickets to events or gifts for reaching certain targets.

“You can of course promote staff members to higher positions if they truly prove that they have worked above and beyond their role. However, one of the most effective and simple ways to make your appreciation obvious is to tell them regularly. Telling someone openly and honestly how much you appreciate them will instantly boost morale and encourage increased productivity”, added Simon.

In order to make appreciation amongst staff obvious, Stacey Whyte, Director at Cheveux Salon, carries out appraisals and introduces targets in all areas such as retention, sales and rebooking with a goal in mind: “This way it’s not just appreciation, it is a journey of appreciation through each goal post.”

It’s important to note that while tips can be a motivating factor, they should not be the sole determinant of work ethic. A supportive work environment, clear communication, fair compensation, opportunities for skill development, and recognition for achievements play crucial roles in fostering a strong work ethic among salon staff.

Educate to elevate

In an exclusive interview with Samantha Kendrew, Head of Education at the Susan Gerrard Beauty Academy, we explore their training courses designed for all levels, to build expertise and confidence.

Please introduce us to the Susan Gerrard Beauty Academy.

The Susan Gerrard Beauty Academy launched in 2018 and we continue to uphold Susan’s commitment to education within our special industry. We help nurture talent, focus our delegate’s drive and encourage enthusiasm to help shape the future of the beauty industry. We offer both brand and treatment training for our range of premium professional beauty products, supported by award-winning customer care and inspiring education.

In a competitive industry, it’s vital for professionalsbeauty to expand on their qualifications to stand out. How can the Susan Gerrard Beauty Academy elevate a beauty professional’s skills?

Our academy is an accredited HABIA Centre of Expertise, being launched out of a love of the industry and helping therapists enhance an existing skill set. The way to make yourself stand out is to make sure you are an expert in your field,

constantly adding to your treatment offering and refining a skill set to give yourself a niche area of expertise. Our training helps mould well-rounded and inspired therapists.

Training can be daunting for a beauty professional starting out in the industry, does the Susan Gerrard Beauty Academy offer courses for all levels of expertise?

We offer courses for all levels of expertise, whether someone is just starting out and wants to refine their existing skill set, or a more experienced therapist that wants to diversify into more advanced treatments such as Microneedling or Dermaplaning. As long as they have a recognised beauty qualification, we can help. Our goal is to build experience, expertise and confidence in themselves and their work.

Training is important for experienced professionals to expand on their existing skills, does the Susan Gerrard Beauty Academy offer training for more experienced professionals?

We offer advanced training via our collaboration with tpot (the power of

touch) in helping therapists offer much needed treatments to those living with and beyond cancer. Our Microneedling and Dermaplanning courses are popular for those who want to offer more advanced facial treatments.

Where can professionalsbeautyattend the training academy?

Our flagship academy is in Borehamwood, however, we also offer virtual training and in-salon training nationwide. We want to ensure training in our brands is accessible wherever you are.

How can professionals market the accreditation after attending the Susan Gerrard Beauty Academy?

We recommend adding it to your CV, LinkedIn or other professional profiles and if you have a website, make sure you showcase what you have achieved. We suggest not posting the full certificate but rather a badge or a simple sentence such as “accredited by” as the certificate can be easily copied from an online setting. If you have a salon, frame your accreditations. Your hard work should be celebrated and showcased. gerrardinternational.com

Samantha Kendrew

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Making Socials Simple

In this month’s instalment of Simply Social, our expert Brad Williams, talks all things Barbie and how to leverage the release of the hit film to create compelling content that seamlessly converts into bookings!

The recent Barbie film release has reignited a love for this timeless character, captivating individuals of all ages. As hairdressing salons strive to stay innovative, there’s an opportunity to draw inspiration from the movie’s themes of self-discovery, creative expression, and embracing uniqueness.

The key to capitalising on the Barbie trend lies in effortlessly weaving its essence into your salon’s social media strategy. To do this, consider these creative approaches:

Barbie-Themed Hairstyling

Dive into the film’s vibrant aesthetics by offering clients Barbie-inspired hairstyles. From classic updos to contemporary twists, these styles can be tailored to any

Adding Barbie Flair Affordably

Being realistic, this is a trend. You don’t need to throw hundreds of pounds into this. To achieve the signature Barbie look without breaking the bank, salon owners and hairdressers can explore affordable options such as synthetic hair extensions. Companies like sugalane at www.shopsugalane.com offer high-quality extensions that effortlessly infuse the Barbie-inspired vibe. These extensions come in a range of colours, allowing clients to experiment with bold, Barbie-worthy shades temporarily.

age group. Document the transformation journey with captivating visuals, showcasing the enchantment your salon can create.

Empowerment Campaigns

The film’s core celebration of empowerment and pursuing dreams should resonate in your salon’s messaging. Share your hairstylists’ personal journeys, spotlighting their unwavering commitment and love for their craft. Forge connections with your audience by demonstrating how individuals can boldly chase their aspirations.

Barbie-Inspired Makeovers

Collaborate with makeup artists to provide comprehensive Barbie-inspired makeovers that encompass both hair and makeup transformations. Tailor these makeovers to diverse Barbie personas, enabling clients to experiment with a variety of looks.

Reels and TikTok

Craft short, lively reels on Instagram or TikToks showcasing your hairstylists effortlessly transforming clients’ hair to the beat of popular Barbie audio clips, using trending sounds will get more views. This not only entertains but also showcases your salon’s expertise.

Narrative-Driven Content

Develop brief narratives inspired by the film’s dialogues then employ these narratives as voiceovers for transformation videos, encapsulating the essence of Barbie’s empowering message.

Interactive Polls and Challenges:

Invite your audience to vote on their preferred Barbie persona for a recreation, with the film’s audios adding a touch of nostalgia to the background.

Behind-the-Scenes

Share behind-the-scenes glimpses of your stylists honing their art against the backdrop of trending audio. This not only adds authenticity but also unveils the dedication and ingenuity invested in each makeover.

The Barbie trend is a chance for salons to curate content that resonates with audiences while championing selfexpression. This goes beyond a mere marketing strategy; it’s an opportunity to embolden individuals to embrace their unique styles and step into the limelight with confidence, just like the iconic Barbie herself. Prepare to not only transform hair but also lives, one trendsetting makeover at a time.

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Chapettes, Canterbury

This month, Chapettes welcomes us to their bright pink space, starring as our September issue’s Simply Salon!

Tucked away amongst the cobble stone streets of Canterbury, lies Chapettes, a salon that perfectly blends oldworld charm with modern chic. Stepping inside the powder pink exterior, it’s clear that Salon Owner, Charlee House, has mastered the art of salon design.

The space captures your attention immediately with its girly aesthetic. Boasting a decorative floral wall, grand chandeliers and ornate silver mirrors, the salon oozes glamour and femininity. Pops of pink abound in everything from the fun photo frame wall, to the mini fridges stocked with chilled champagne for clients to sip during their treatments.

When designing the salon, the team were inspired by their partnering barber shop, Chaps. Traditionally the barber shop is designed as a ‘home away from home’ and Chapettes wanted to recreate this social environment in their salon:

“We wanted to create that same relaxed vibe in the ladies hair and beauty salon whilst bringing some fun too! Salons can seem intimidating to some clients, so we’ve created a vibrant, relaxed atmosphere for everyone to enjoy and feel pampered in”, explained Charlee.

To tie in with the attention to detail this salon prides itself on, they use the SimplyHair Pink & Palm collection. The visually pleasing SimplyHair range, comes in a range of colours to suit

every salon’s aesthetic. To stand out in a competitive market, it’s important to have a unique salon brand, and SimplyHair allows you to enhance this with every detail, down to the balayage board you use to colour your clients’ hair.

“From SimplyHair clips, combs and foils, we use it all! The pastel colours work so well with our décor and look great in our client treatment photos, not to mention, the quality is second to none”, Charlee added.

To stand out in a competitive market, it’s important to have a unique salon brand, and SimplyHair allows you to enhance this with every detail, down to the balayage board you use to colour your client’s hair.

The team at Chapettes use the SimplyHair range to extend the involvement of their pink salon branding throughout their social media marketing, Salon Owner Charlee said: “We use the Instagrammable range in our posts wherever we can because the colour suits our salon aesthetic.”

For salon owners looking to make a statement with their salon design, Chapettes offers inspiration. While many modern salons design concepts are inspired by edgy and industrial aesthetics, this space proves traditional decor can feel fresh when injected with moments of surprise and charm.

The stylists even match the salon’s vibe, sporting pink biker jackets with embroidered logos and during treatments they can be found wearing the SimplyHair clear aprons with pink matte chains. This small touch shows the power of committing fully to a cohesive theme.

For salon owners who are looking to create a salon escape that feels upscale yet playful, take inspiration from Chapettes. They opted for a distinct aesthetic that reflects the experience they want clients to have. The details matter—even down to a pink flamingo toilet seat.

@Chapettes_Canterbury

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From SimplyHair clips, combs and foils, we use it all! The pastel colours work so well with our decor and look great in our client treatment photos, not to mention, the quality is second to none.

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Unleashing the Waxing Revolution

Discover the unparalleled excellence and unwavering passion of Harley Waxing, with Zoey Horner leading the change in Ireland - By Thomas Knowler.

In the realm of waxing, there are pioneers who push boundaries, redefine standards, and create waves of change. Meet Irelands Harley Waxing distributor, Zoey Horner, a name synonymous with expertise and passion in the world of waxing. With an illustrious background and a relentless drive for excellence, Zoey has emerged as a formidable force, propelling Harley Waxing to new heights. In this editorial, we delve into the captivating journey of Zoey and the innovative prowess of Harley Waxing—a revolution that has transformed the waxing landscape forever.

Harley Waxing: The Spark of Transformation

Zoey’s trust with Harley Waxing commenced as she introduced their revolutionary products into her own salon. What followed was a resounding crescendo of success, as clients from far and wide flocked to experience the allure of a high-quality waxing treatment. The demand soared, exceeding all expectations, and the industry took notice. The secret to Harley Waxing’s meteoric rise? Unmatched quality, unrivalled results, and a commitment to perfection.

Zoey Horner: A Beacon of Expertise

With her deep understanding of the waxing industry and an innate passion for excellence, Zoey’s partnership with Harley Waxing was a match made in heaven. The palpable synergy between her salon and the brand led to the exponential growth of Harley Waxing’s reach, transforming it into a household name.

The Power of Word-ofMouth

In the realm of beauty, word travels fast. The efficacy and exceptional quality of Harley Waxing products spread like wildfire. Professionals within the industry attested that the brand’s reputation became its own marketing engine, with products that seemed to “sell themselves.” As testimonials poured in, Harley Waxing gained an unrivalled reputation for its ability to deliver astonishing results, transcending geographic boundaries and igniting a global waxing revolution.

Harley Waxing: An Artistry of Removal

What sets Harley Waxing apart from the competition lies in their transformative approach to hair removal. Harnessing a unique shrink-wrapping technique, their wax envelops each hair, extracting it entirely from the root. Unlike conventional waxes that merely break the hair, Harley Waxing ensures a thorough and long-lasting experience, leaving clients in awe of the unparalleled smoothness it delivers. From intricate facial waxing to full-body treatments, Harley Waxing caters to the diverse needs of beauty professionals and their discerning clientele.

Embracing the Future

As the brand continues to captivate the industry with its exceptional products and Zoey leads the charge in representing and distributing Harley Waxing throughout Ireland, the possibilities are limitless. Expectations will be shattered, boundaries will be pushed, and waxing as we know it will be forever transformed.

In the realm of waxing, true revolutionaries emerge—the visionaries who reshape an industry and inspire a new wave of excellence. Zoey Horner and Harley Waxing stand proudly at the forefront of this waxing revolution, challenging norms, and setting new standards. With their unwavering commitment to quality, undeniable results, and a passion that knows no bounds, they have redefined what it means to experience the artistry of waxing. Embrace the future, embrace the Harley Waxing revolution, and discover a world of unparalleled smoothness and beauty.

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Holistic hairdressing

This Autumn, Lush’s new HairLab concept is landing in Brighton, giving clients healthy hair that cares for the planet.

The salon is set to cater for all hair types, reduce salon waste and feature a unique ‘spa for your head’.

Coming to Trafalgar Square and Brighton in autumn 2023, the Lush HairLab is a salon embracing a holistic approach to hairdressing and barbering, welcoming clients with all hair types to be free to be themselves, and leave as they’d like to be.

The salon will also feature a botanical wash room where clients are bathed in light and sound, with hair and scalp

treated with the choice of hard or soft water, using Lush’s award-winning hair care products and herbal infusions.

A team of texture-specialist hair artists listens intently to the client’s desires, working in collaboration with them to express their personal aesthetic like never before.

Brighton’s Lush HairLab is determined to revolutionise the hair industry, using natural hair colouring and reducing salon waste.

Rubbish produced by the hairdressing sector in the UK could fill 50 football stadiums every year. Most of it - including aluminium foil, dye tubes and the majority of cut hair - is sent straight to

landfill - even though foil can be recycled an infinite number of times.

Hair cuttings are also usually thrown in the bin, despite the fact that these can be used to soak up oil from the ocean floor and help fertilise food crops!

Washing, cutting and styling are further complimented by Lush’s henna hair dye - a natural hair colouring choice.

To fit with Lush’s ‘all are welcome, always’ philosophy, the HairLab will offer no-mirror and silent treatments, quiet hours with reduced music and lighting, and gender-affirming events, such as trans masculine shaving workshops.

Daisy Evans, Lush Hair Lead, said: “We’re looking forward to welcoming everyone to the Lush HairLab to witness the future of hair services - where selfexpression and excellence combine to redefine your hair journey, leading by example in the hair industry.”

Want in? The Lush HairLab Brighton is hiring now! If you’re a cutting specialist, Afro and curl specialist or barber looking for an exciting opportunity, consider this your sign to collaborate on this exciting new venture.

With a bonus scheme, paid holiday, 50 per cent discount on Lush products and spa treatments and pension, what are you waiting for? Search ‘Lush careers’ or email brighton.hairlab@lush.co.uk to find out more.

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T: 07949 508 885

E: info@avantecosmetics.co.uk

W: www.avantecosmetics.co.uk @avantecosmetics @avantecosmetics @avantecosmetics

Premium Quality Hair Extensions

Does your salon need a hair extension provider that covers all your customers needs? Rapunzel of Sweden can offer your salon custom made solutions with our wide range of high-quality human hair extensions and new innovative products. We have over 75 shades, different color techniques and all of the popular methods. Allow your customers to find the perfect match with our great selection of hair products.

Contact us for more information

business@rapunzel.com

www.rapunzelofsweden.com

Natural Products

Inika Organic

T: +44 (0) 203 713 0149

E: simone@inikaorganic.com

W: uk.inikaorganic.com @inikaorganic @inikaorganic @inikatv

Nails & Beauty Products

Hive of Beauty Ltd

1 Queens Grove Studios, London NW8 6EP

T: 0845 450 4802

E: sales@hiveofbeauty.co.uk

W: www.hiveofbeauty.com @HiveWax @hiveofbeauty

Lisa Kon

E: hello@lisakon.co.uk

W: www.lisakon.co.uk

W: www.lisakontraining academy.co.uk

Natural Skincare

AEOS

Aura-Soma Products Ltd, South Road, Tetford, LN9 6QB

W: www.aeos.net @aeosskincare activeenergisedorganicskincare

The BeMine Company Limited

Stoneyford, Clifton, Oxon, OX15 0PE

W: www.bemineco.com @bemineuk @bemineuk

Payment Systems

EVO Payments UK

T: 01218279100

E: salesenquiry@evopayments.com

W: www.evopayments.co.uk

Plasma

Plasma Elite

PO Box 3218, Caterham, CR3 4DD

T: 07967392081

E: info@plasmaelite.com

W: www.plasmaelite.com @plasmaeliteoffical

Salon Furniture

Albert Ewan Design

T: 016 70 73 89 79

E: studio@albertewandesign.com

W: www.albertewandesign.com

Concept Salon Design

T: 0151 523 0132

E: sales@salonfurniture.co.uk

W: www.salonfurniture.co.uk

Salon Software

Salon Tracker Ltd

Unit 5a South Park Way

41 Business Park, Wakefield

WF2 0XJ

T: 0113 350 8230

E: info@salontracker.co.uk

W: www.salontracker.co.uk

SimplyBook.me Ltd

30, Gladstonos Street, P. Makedonas Court, Mezzanine

Floor, 3041, Limassol, Cyprus

E: support@simplybook.me

W: www.simplybook.me @simplybook.me simplybook

Timely

T: 020 3808 0465

E: sales@gettimely.com

W: www.gettimely.com @timely @liketimely @Timely

Skincare

Miin Cosmetics

T: +34 931 026 228

T: +34 650 911 170

E: sales@miin-cosmetics.com

W: www.miin-cosmetics.co.uk

Tanning

Tan Empire Ltd

All your tanning needs

Unit 17, Cloverlay Industrial Park, Canterbury Lane,Gillingham, Kent, ME8 8GL

T: 07535352956

E: info@tanempire.co.uk

W: tanempire.co.uk