Salon Magazine August 2023

THE UK’S LEADING PUBLICATION FOR SALON OWNERS AND MANAGERS

Editor

Jade Evans jade@cimltd.co.uk

Editorial Assistant

Brooke Tremain brooke@cimltd.co.uk

Publication Manager

Declan Wale declan@cimltd.co.uk

Tel: 01795 509 112

Account Managers

James Davies jamesd@cimltd.co.uk

Api Somboongedd api@cimltd.co.uk

Hannah Moody hannah@cimltd.co.uk

Tel: 01795 509 112

Design and Production

James Taylor james@cimltd.co.uk

Grant Waters grant@cimltd.co.uk

Administration Manager

Natalie Murray admin@cimltd.co.uk

Tel: 01795 509 103

Marketing Manager

Lucas Payne lucas@cimltd.co.uk

Head of Social Media

Beth Kellock beth@cimltd.co.uk

Sales Director

Tom Woollin tom@cimltd.co.uk

Chief Executive

John Denning

Image courtesy of Cliphair Ltd

www.cliphair.co.uk

E: trade@cliphair.co.uk

T: 03450 211 311

Model: Jessica Fletch

Photographer: Hazel Hurley

Makeup Artist: Aaliyah Diaz

Hairstylist: Ashley Lee

Editor’s letter

Welcome to the latest edition of Salon Magazine! In this fast-paced world of commerce, where trends and innovations, shape industries, we know that staying informed and connected is essential.

For this August issue, we have curated a diverse range of articles to keep you at the top of your game, through the latest insights and developments of the hair and beauty industry.

We delve into the exciting world of emerging trends, kicking it off with a unique Skincare feature, which looks into the seasonal changes that may arise amongst your clients. We also share our highly sought after Essential 5 piece which highlights five tips to help create bespoke and results-driven skincare routines for your clients.

In line with providing great results for clients at your salon, we hone in on ‘The Salon Experience’, identifying all the elements which contribute to providing a memorable visit. Making up the edit on The Salon Experience, Owner of Salon64, Ricky Walters, shares an insightful guest column on why refreshments go further than a tea or coffee and how your salon can keep up with this demand.

Of course, we are once again sharing our plethora of regular pieces including Salon of the Month, Social Media Look Book, Simply Social and more, but making up the latter half of this edition, our unique feature to conclude the August issue is centred around Marketing. Marketing – something which grows in importance every single day, especially if you’re a business owner. Thanks to the experts, we are sharing a ‘Marketing Masterclass’ as we delve into the world of salon social media and marketing, revealing how to utilise different platforms to take your business to the next level.

Thank you for choosing Salon Magazine as your go-to resource. We hope this edition inspires you, provides you with valuable insights, and fuels your passion for excellence in the salon industry.

© 2023 TGM Publishing Limited, 1st Floor, Saphir House, 5 Jubilee Way, Faversham, Kent, ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

Jade Evans, Editor

With some help from social media gurus and industry experts, we delve into the world of salon social media marketing and how to utilise different platforms to take your business to the next level.

Staying in the loop

Happy 30th Birthday HIVE®!

A true originator of the 90’s, the HIVE® brand was launched in 1993. The introduction of HIVE®’s first product, “the Beehive” styled wax heater not only led to the brand name but raised the bar for waxing in general. Never had therapists enjoyed such quality and reliability from an essential tool of their trade.

The renowned high quality of HIVE® heaters remains the same, but the selection has evolved to meet the needs of beauty professionals, with various sized models, as well as introducing digital technology to complement their analogue range.

Always priding themselves on being able to supply the professional beauty market with competitively priced, high-quality products across an increasing number of disciplines, it looks like HIVE® will continue to help professionals ‘wax with confidence’ and much more for another 30 years!

www.hiveofbeauty.com

KG Salon collaborates with charities for social impact

KG Salon, a popular, multi-award-winning beauty salon in Bedfordshire is leading the way in promoting collaborations between businesses and charities to create positive social change.

Their upcoming Ear-Piercing Marathon is a fundraiser dedicated to Brain Tumour Research in memory of George, a brave young boy who battled a brain tumour.

Louise Fox, George’s mother, explains the motivation behind the campaign: “Historically, only 1% of cancer research funding goes towards Brain Tumour Research, yet it’s the biggest killer of our children. We will continue to fight so that George’s life isn’t in vain.”

Salon Owner, Katie Godfrey, wants to inspire other businesses and highlight the important role companies play in shaping a better society. By partnering with charities, businesses can create positive change, demonstrating compassion and social responsibility.

“Our wonderful suppliers Studex UK and Salon Serve have also been super generous and helped us so we can give a larger amount to charity. It’s all about different businesses coming together to make it a success,” says Katie. www.kgsalons.com

N°∙4D CLEAN VOLUME DETOX DRY SHAMPOO

RAMBUTAN SEED EXTRACT Soothes the scalp

Education charity offer guidance on how to talk to clients experiencing bereavement

Project Eileen, founded to proactively help teenagers cope with bereavement, has announced it will team up with barbers and hairdressers nationwide for its fundraising and awareness campaign, Hair Raising 23, which will run from 14th to 28th October 2023.

As part of Hair Raising 23, Project Eileen has produced an exclusive fact sheet for hairdressers and barbers on how to talk to clients who are experiencing bereavement and grief.

Andrew Barton, Celebrity Hairdresser, Hon Doc D Arts, and Patron of Project Eileen said: “There are many personal conversations that happen in the salon with clients. I know I can speak for hairdressers in general that we are not trained how to deal with the conversation of bereavement. Project Eileen, of which I’m delighted to be Patron, will help many of us in the industry by providing practical guidance on how to navigate those tricky but important chats with clients.”

To get involved in Hair Raising 23 and receive the Fact Sheet, email hairraising23@projecteileen.co.uk www.projecteileen.co.uk

The FHA celebrate 30 years at their INSPIRE event

The Annual inspiration and education event, INSPIRE, was bigger and better than ever this year as the Freelance Hairdressers Association celebrates 30 years in business.

The weekend kicked off with a 30 years celebratory dinner and disco, followed by the day-long Inspire event. Held again at the Mercure Daventry Court Hotel and Spa, and hosted by Founder Sheila Abrahams, this year over 150 members turned out to experience the star studded event and shopping village.

Welcoming everyone to the 2023 event and reflecting on the last 30 years Sheila said, “Together we have brought ourselves to this point. Freelancing is now an accepted part of the industry and we’re going to take it further together, as a crowd and as friends. The more we get together, the more strength we have in the industry we love.”

thefha.org.uk

Brides Wear Cliphair

We explore Cliphair’s 2023 bridal campaign, “Brides Wear Cliphair”, designed around a concept of minimalism mixed with praising and owning everyone’s uniqueness. The hair extensions range caters to a plethora of wedding participants, from blushing brides and their mothers, to zealous bridesmaids and elegant guests.

A Hymn To The New Romantic Era

In contrast with the excess of extravagance and grandeur, Cliphair’s 2023 bridal campaign takes a refreshing approach to wedding culture by praising simplicity and the allure of natural beauty. With a “less is more” key-concept, this campaign captures the essence of a barn-themed wedding celebration, where free lengths, soft waves, and curated curly looks act as a backdrop for homespun beauty. By highlighting the charm of authenticity, Cliphair inspires brides-to-be, bridesmaids, and the mother of the bride to embrace their own unique beauty on their special day.

A look for everyone

Great lengths and volume are not exclusive to a blushing bride, and Cliphair knows that. That’s why they designed a look for everyone, transforming bridesmaids, honeymooners, guests and even the mother of the bride into glowing wedding rockstars. Cliphair’s hair stylists showcase how hair extensions’ versatility can be used to intensify natural hair with depth, movement, volume, length and colour.

Bold and graceful

For a bride that naturally stands out from the crowd, a deep side parting and curated, soft curls, seamlessly blending in a set of Ultra Volume hair extensions that boosts her medium-length tresses. This carefully selected modification of classic Hollywood waves works in harmony with her day-to-day look, adding a touch of

class to her bold hairstyle – characterised by strong, dark roots fading in ashy ends. Blunt haircuts like hers benefit from these thick, voluminous hair extensions to achieve glamorous transformations.

Timeless beauty

Pride and joy are not the only magnificent touches of beauty on a bride’s mother – her hair plays an important role, too. The Classic FullHead Set is a lightweight solution to add volume, even in the finest of hair. In this instance, the set has been used to add a different tone of grey to the naturally silver mane of this gorgeous mother, then gently tousled to magnify depth and movement in her hair.

Staying true to themselves

A sapiently designed half up style, an explosion of textured hair, and long, bohemian tresses are the stylist picks for this body of loyal bridesmaids, carefully selected to enhance their natural beauty and go hand in hand with their authentic style. Seamless hair extensions, belonging to their premium Remy Royale range, have been applied to intensify vibrant true-tone colours with increased shine and unmatched thickness, typical of this double-drawn, luxury product; curly hair extensions have been applied and styled to match natural texture, and finally – the popularity of Ultra

Volume extensions remains untopped to maintain fullness and bounce in half-up hairstyles.

Salon professionals like you say…

My client is very happy because of the perfect match with her natural hair. Thank you so much Cliphair for the beautiful extensions. I highly recommend them. I feel so happy to see my clients satisfied about quality and selection. – Agnieszka

K., United Kingdom

Luxury! Literally the best quality hair I have ever bought. Beautiful colour, added the perfect thickness for my

client. Will buy again! – Abbie S., United Kingdom

I just want to say how happy I am and wanted to let you know. My extensions just arrived and I am so excited… They are gorgeous! I have been very happy with you as a seller also and will recommend your extensions to all my clients and friends. Thanks again. – Geri W., Australia

How Cliphair can change the salon experience for your clients

Confidence is Cliphair’s mission, and transforming lives one hairstyle at a time is their method. Providing hundreds of thousands of customers around the world with a premium selection of hair extensions and hair care products, the company aims to revolutionise the market with competitive prices without ever missing out on quality. By stocking with Cliphair, you gain access to an incredible roster of over 70 shades, and the most inclusive range of true reds, real blondes, sultry brunettes, silky black shades, sunkissed balayages, highlights and more – all included in a FREE colour ring to exhibit in your salon, for your clients to see this abundance and variety with their own eyes.

Trade customers discounts, inspirational content, and incredible lengths spacing from 12” to 26” are only the cherry on top offered by a company that works with you every step of the way, driven by the mutual interest in empowering people – starting with their hair.

www.cliphair.co.uk

Do what you love

With nearly 10k followers on Instagram and a Training Academy with her best-friend and business partner, Harlea Green is thriving in the hair industry. In this exclusive interview, Harlea tells us all about her journey to success and the importance of finding your niche and mastering it.

When did you first notice your passion for hair?

From a young age I’ve been interested in hair, my mum was a hairdresser so I was working as an assistant in her salon and instantly knew it was something I wanted to pursue. I’ve always loved creative styling, my college had a huge focus on this too. Now bridal hair is definitely the favourite part of my job.

How did you find your style, and what are your tips for other hair stylists trying to stand out?

When you start your hairdressing career, you have to try every aspect of it and learn as much as you can from everyone around you. By doing this, you’ll find your own way of doing things that work best for you and you’ll discover your own style. I found my love for blondes, balayage, hair extensions and styling. Once I decided on my niche, I focused my training mainly on these areas to get to my full potential at what I enjoyed doing, instead of trying to master everything. I flew to Berlin to master my skills, with training from renowned stylists

Romeu Felipe and Becki Beavan.

I trained in all the methods of hair extensions I offer twice to pick up different tips from a variety of tutors, until I was 100% confident. When I was starting out in the industry, Instagram wasn’t like it is now, so education wasn’t available online. Now, you can learn so much online, which is so important as a hairdresser because you can never stop learning and growing with the industry. Once you find your niche, stick at it and focus on growing in this area, show this through your brand online and clients will notice you have a specialty in this area.

Growing on Instagram can feel daunting at times, but don’t give up. I recommend marketing your specialty, this will work in your favor as you’ll start to get noticed for your niche and you’ll naturally grow a target audience. Working with clients who want the style you enjoy doing will help you get great content for your social media.

You have a large following on Instagram, how did you build this following and what advice can you offer for engagement on socials?

How did you manage to build your client base?

Building a client base takes time, and it can start to feel like you’re never going to be fully booked when you start, which can feel really draining. I kept a part time job for around six months when I was first starting to help ease the pressure. To build my client base, I tried to be active on Instagram to promote my work. I also recommend marketing ‘offers’ to fill any last minute slots, loyalty cards and competitions are also a great way to get your name out there.

I worked every hour under the sun, I never turned anyone away unless it was something I didn’t offer or their hair wasn’t suitable for what they wanted. Slowly my clientele started to build, I definitely think being in a wellestablished salon helps too, I was in a busy make-up salon when starting out so working alongside other artists really helped. The girls working in the salon would recommend me to their clients. Now I have the best most loyal clientele which I’m so thankful for, all the hard work does pay off in the end and it does get easier once you’re busy as you have the flexibly to work the hours you want to. Make the time and effort with your clients and build relationships with them and they will appreciate your efforts.

What are your goals for the future and how do you plan on achieving them?

My goals for the future are definitely to get a salon or training academy of my own with my best friend and business partner Lydia. We already teach hair extension courses together and we can’t wait to make that next step with a salon! I’d also love to keep pursuing my passion for bridal hair.

@harleagreenhair

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Learn More About Vish

Personalising experiences

Creating bespoke and results-driven skincare routines requires a thoughtful and individualised approach. Here are five tips to help provide solution-based skincare routines for your clients.

Conduct a thorough skin analysis

Before developing a skincare routine, it’s essential to understand your client’s unique skin type, concerns and goals. Conduct a detailed skin analysis to evaluate its condition, including factors like dryness, oiliness, sensitivity, acne, pigmentation and ageing signs. This analysis will provide a solid foundation for tailoring a personalised routine.

Listen to your client’s needs

Communication is key in understanding your client’s skincare goals and concerns. Listen attentively to their preferences, lifestyle, previous experiences and any specific issues they want to address. Take note of their skincare routine history and products they’ve used before as this information will help to curate a routine that is effective for them.

Customise products and ingredients

Utilise your knowledge of skincare ingredients as an expert to create a custom routine. Choose products and formulations that address your client’s specific concerns and skin types. Look for active ingredients like hyaluronic acid for hydration, retinol for antiageing, salicylic acid for acne-prone skin, and vitamin C for brightening. Consider any allergies or sensitivities your client may have and avoid potentially irritating ingredients.

Educate your clients

Empower your clients by educating them about their skin and the importance of a consistent skincare routine. Explain the purpose of each product, how to use them correctly and the expected benefits. Provide guidelines on application techniques, frequency and any potential side effects or precautions. By educating your clients, you enable them to make informed decisions and actively participate in their skincare journey.

Regularly assess and adapt

Skincare needs can change over time due to various factors such as ageing, hormonal fluctuations, climate, stress or lifestyle. Encourage your clients to provide feedback on their routine’s effectiveness and any changes they observe in their skin. Regularly assess their progress and adjust the routine as needed to ensure optimal results. This ongoing evaluation will help maintain client satisfaction and ensure long-term success. Remember, each client is unique, and their skincare routine should reflect their individual needs and goals. By following these tips and customising their routine, you can create a personalised experience that delivers effective results.

Staying Seasonal

As we get to the end of the brighter summer months, we look at the seasonal changes to the skin such as pigmentation, acne and blemishes. With help from industry experts, we explore how to develop your skincare treatments and retail offering to help clients avoid these skincare issues whilst continuing to advance your revenue.

As the seasons change, so do environmental conditions, such as temperature, humidity, and sun exposure. These changes can affect the skin’s health and appearance, and as a professional, you are expected to stay on top of these evolvements providing seasonal skincare, allowing you to address specific skin concerns that clients may have during different times of the year.

By offering seasonal skincare, a salon

or professional can tailor treatments and products to the unique needs of each client based on the current season. This personalisation can lead to better results and increased customer satisfaction.

Kinga Stojek, Official Distributor of Ziaja, commented on the fact that although sunlight enables the production of vitamin D in our bodies and enhances our wellbeing, we know that tanning and UV radiation has the ability to penetrate directly into the subcutaneous tissue, the deepest layer of the skin. Although

it doesn’t cause burns, it affects photo aging, which manifests as dryness, reduced skin elasticity, the formation and deepening of wrinkles, pigmentation and telangiectasia.

Kinga explained that with equal impact, the exposure to ultraviolet radiation damages the keratin sheath of the hair. This leads to the breakdown of amino acids that make up the protein keratin, the main building block of hair, as well as the oxidation of lipids that bind the hair scales.

“Dryness, reduced strength, roughness, loss of colour, diminished shine, stiffness, and hair breakage are all consequences of UV radiation. UVA radiation affects the hair sheath and is responsible for colour change and the reduction of melanin, while UVB penetrates the hair cortex and causes damage to keratin proteins”, added Kinga.

Developing and introducing new and correct treatments seasonally must be done in a cost-effective and sustainable way to benefit consumers and you as a business owner alike. When showcasing a product or a line, Kinga believes it is essential to highlight both the active ingredient and what it does. With Ziaja cosmetics, all important information can be found on the packaging. However, in your salons, Kinga explained that you could use the following prompt to enhance seasonal demands:

“As summer comes to an end and the UV damage to the skin and hair becomes more visible, it is a perfect opportunity to

help your clients and offer: Regenerative properties of Ziaja Goat’s Milk line. This line treats a variety of dry skin and hair problems.”

This is a simple messages that can be used to increase awareness of the demands each season puts on our skin and hair. At no additional cost you gain the client’s focus on the ingredientgoat’s milk, pineapple, acai berry, marine algae etc.

Seasonally changing your marketing strategy in line with your retail offering is a great way to simply and effectively maximise profits. Kinga sees that you should match messages you put out on social media and/or in your newsletters with the seasonal displays and product

line promotions that your salon is currently focused on.

“Simply promote these further on whatever platforms your salon is present. Remember to say what it is and what it does in a simple form as it is easy for clients to be confused by the multitude of messages they are being exposed to.”

Seasonal skincare offerings can be used as part of marketing campaigns and promotions to attract new clients and retain existing ones. Specialised treatments or packages can be promoted as limited-time offers, creating a sense of urgency and encouraging customers to book appointments.

Barbara Gavazzoli, Head of Education and Communications at Comfort Zone,

Simply promote these further on whatever platforms your salon is present.

agrees that as we move into the warmer months, there are so many different factors that can affect skin health; the change in temperature and humidity, the dry air conditioning, sweating and oiliness and the increased exposure to UV radiation just to name a few.

“Due to these factors, after the summer has passed professionals tend to see that clients are experiencing a lot of dryness and flaking, breakouts in the T-Zone and often pigmentation is a big concern because of over-exposure to the sun.”

In terms of salons developing and introducing the right treatments in line with each season cost-effectively, Barbara sees that whilst it’s important for a salon to have their core offering, adding extra booster treatments within each facial or massage can help to target and treat more specific skin concerns such as pigmentation.

For example, Comfort Zone’s new Hydra Glow treatment works to optimise skin hydration levels and support barrier function. Barbara explained how the facial on its own delivers immediate moisture and plumping for a glowing complexion but, when combined with just one of the brand’s Hydramemory vials as a booster, this treatment delivers a more intense dose of long-lasting, skinquenching hydration.

In Barbara’s expert opinion, while

we’re still in the height of summer, hydrating serums, lightweight moisturisers and nourishing oils are products your salon shouldn’t be without. These are all wonderful at providing that dewy summer base during the day and helping to intensely repair and hydrate the skin by night.

We asked Barbara how a salon’s marketing strategy should change seasonally surrounding their retail offering in order to maximise profits, to which she said: “Proposing new seasonal treatments to your menu can help to engage the client. Simple and easy but effective!

“It’s important to follow up with a prescriptive skincare regime tailored to the clients’ needs and lifestyle.

Personalisation is a key trend in beauty and can help to trigger post-treatment purchases and repeat custom.”

Remember that salons which adapt their services and product offerings to current trends and seasonal demands are more likely to stay relevant and competitive in the market. Clients may be more inclined to choose a salon that provides specialised care for their skin during different seasons.

Offering seasonal skincare in a salon can enhance customer satisfaction, boost marketing efforts, and demonstrate a commitment to providing the best possible skincare solutions. It allows the salon to stay relevant, cater to changing customer needs, and stand out in a competitive industry.

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“Do you want to give your clients the healthiest, sustainable hair experience with high performance colour and products?

I did, that’s why I developed O&M to use in my Australian salon in 2007. We were the first professional haircare brand to champion safe hair colouring technology before ‘clean’ was a thing.

Our mission has always been to help hairdressers and their clients live healthier lives by pioneering safe, clean colour technology and kinder haircare.”

Beautifully bouncy

Australian hair brand O&M have collaborated with Spectrum One’s Katy Grimshaw in an exclusive Create This Style, to walk you through how you can achieve a soft, tousled style with tonnes of movement.

Products used

O&M ATONIC THICKENING SPRAY

- Gives bang to your blowout. This thickening spritz will help protect hair from oxidisation and sun damage, whilst rice proteins will deeply infuse the hair shaft, together with Organic Coconut Oil to create thickness and body.

O&M KNOW KNOTT CONDITIONING DETANGLERGet tangle free with this nourishing leave-in treatment featuring the O&M Signature Oil Blend of Organic Coconut Oil and Macadamia Oil. Native Australian Desert Extracts hydrate the hair leaving it glossy.

O&M DESERT DRY TEXTURE SPRAY

- Build texture, volume and lift. Native Australian Lilly Pilly acts as a natural collagen plumping the hair. Desert Dry helps absorb oil and gives bonus body and texture.

O&M ORIGINAL QUEENIE HAIRSPARY - Original Queenie with flexible hold will survive a hundred and one brush strokes without complaint - no flakes or unwanted stickiness here. Australian native Lilly Pilly extends hold by reducing unwanted oil, while Quandong adds weightless protection to nourish the hair.

O&M, a clean and kind haircare brand recently launched in the UK this year. It’s been making massive waves in the industry and is now chosen by professionals country wide. Original & Mineral is a salon professional brand founded by Jose Bryce Smith, who opened the first ammonia-free salon in Australia 20 years ago with her then partner. Their vision was to bring nature and luxury together in a line of hair colour, care and styling products that are safe, effective and beautiful to use. The

formulations replace harsh chemicals with active natural extracts and minerals, including native Australian ingredients like Lilly Pilly, Banksia Flower, Quandong, Tasmanian Sea Kelp and Davidson Plum, as well as essential oils that deliver real benefits.

@originalmineral_UK @sbshairltd @spectrumonehairextentions @cloudninehair

O&M is available in the UK exclusively from Salon Business Solutions. www.sbs-hair.com

O&M FRIZZY LOGIC SHINE SPRAYFor high shine and controlled finish, this new finishing spray with coldpressed Certified Organic Argan Oil and Native Australian Macadamia Oil can be layered over any O&M product to help fight the frizz.

SPECTRUM ONE 20” TAPES - In Bora Bora and Arctic Blonde have been used to add length and ultimate thickness to the hair. Spectrum One’s Tape-in hair extensions are the fastest and easiest way to achieve amazing transformations and are carefully designed to suit all hair types and to match almost any colour.

Step one

Spritz O&M ATONIC THICKENING SPRAY liberally through each section of the hair to add weightless volume.

Step four

Backcomb each section at the root, using O&M DESERT DRY TEXTURE SPRAY as you go to add hold.

Step two

Follow with O&M KNOW KNOTT CONDITIONING DETANGLER to add condition and heat protection to the hair. Blow dry using the heat to add even more volume and set with large rollers. (This product can also be used on wet hair to detangle).

Step five

Fix curls with O&M ORIGINAL QUEENIE HAIRSPRAY. This hairspray will hold the style but withstand over 100 brush strokes. Use the can to smooth and set the curl, avoiding using your hands which add friction, and frizz.

Step three

Once set, remove the rollers and style with CLOUD NINE WAVING WAND to build up the bouncy volume, whilst it’s unique mineral infused ceramic barrel seals the cuticle of the hair and locks in moisture for a shinier finish.

Step six

Spritz a soft bristled brush with O&M FRIZZY LOGIC SHINE SPRAY and brush out the curls to create a soft but voluminous bounce. The spray will stop frizz whilst adding a light hold and gorgeous shine.

Floral Flourish

In this simple step-by-step, nail technician and Halo VIP, Hari Hatfield, creates a bright floral nail design. Follow these steps to extend your offering to include this summer-inspired design, using the high-quality Pure Nails range.

In January 2021, Hari was invited to be a Halo VIP and ever since has loved working with the Pure Nails brand.

As a Halo VIP, Hari is recognised as a professional nail technician who loves to express their personality through not only their nails, but also their social media accounts! Halo VIPs are ambassadors for the brand and participate in a variety of missions that could equate to free products, gift cards, early access and more!

“I’ve always had a passion for gel nail art and absolutely love creating colourful

Products used

-Halo

EasiBuild Cover Up Pink

-Halo Gel Polish Prestige

-Halo Gel Polish Fortune

-Halo Gel Polish Palace

-Halo Gel Polish French White

-Halo Gel Polish Rubber Base Coat

-Halo Gel Polish Top Coat (Non Wipe)

designs, especially floral and abstract ones!” said Hari.

The Halo Gel Polish collection has an array of products at top-quality and competitive pricing, so there’s something to suit every nail professional.

The range is the number one gel polish brand for professional nail techs, and it’s easy to see why. It’s easy to apply,

has amazing shine and pigmentation and provides a 14-day chip-free, long lasting manicure. Not to mention it’s also vegan and cruelty free! What more could you want? It’s also removed easily and causes zero damage to the natural nail, plus it’s both UV and LED curable.

purenails.co.uk

@nailsby_harieva

Prep the base of the nail using the Halo Gel Polish Rubber Base Coat and Halo EasiBuild Cover Up in shade Cover Pink. Then, cure.

Step one Step four

Using a dotting tool and the Halo Gel Polish in the shade French White, create a circle of five dots, these dots will outline where the tips of your petals will be. Unlike the other steps, don’t cure this nail just yet.

Using a liner brush and the Halo Gel Polish in shade Prestige, paint swirling lines at the base and tip of the nail. These lines should be thicker at one end and thinner at the other, to create a swirling ribbon design. Once you’re happy with the nail art on this layer, cure.

Step two Step five

Using a thin liner brush, drag the white dots you created in the previous step into the centre of the circle to create the flower petal design. Once you’re happy with this layer, cure. Using a dotting tool and the Halo Gel Polish in the shade Fortune, apply a single dot to the centre of the flower. Once you’re happy with this layer, cure.

Step three Step six

Next to the previous design in shade Prestige, paint a swirl pattern using the Halo Gel Polish in shade Palace using the same technique as before. Once you’re happy with this layer, cure.

Seal your design in by using the Halo Gel Polish Top Coat (Non Wipe).

Celebrating success

Monika Hofmann, Owner of Monika Hofmann Aesthetics, shares her business journey and how she came to advance her salon’s offering with Zemits, who provide professional products with quality marketing and client support.

Tell us about how you got into the industry.

I started my journey by taking training courses in waxing and nail treatments. With time, my confidence and interest in the industry evolved, pushing me to further my education and build a career as an aesthetic therapist.

In your opinion, what are the most prominent challenges a beginner in the industry must overcome?

For beginners, choosing an effective treatment plan that’s based on client’s expectations and achieves the best results is the biggest challenge. For this reason, I love my partnership with Zemits; their quality machines they provide come with comprehensive training support, lifetime access to a training portal and free aesthetic consultations.

One challenge is building clientele, how did you tackle this issue as a new entrepreneur?

The best tool to build your client base is social media. On platforms like Instagram you can discuss how different treatments affect the skin, what clients will experience or aftercare. Make sure the content is fun, but educational, so your followers can learn something. Before and after photos are very effective to show the results clients can achieve from your treatments. Zemits provides marketing materials for social media, including actual before and afters from cosmetologists worldwide, so you will have content available to begin marketing the treatment.

What are the most sought treatments from your menu during the summer?

Hydrodermabrasion using the Zemits HydroVerstand, it’s a gentle skin cleansing and exfoliation treatment that’s even suitable for sensitive skin. Although it requires a few days of avoiding direct sunlight, with my aftercare recommendation and applying quality daily 50 SPF sun cream, it is a perfectly safe treatment.

How did you decide on the Zemits skin-healthHydroVerstand system?

Zemits UK was recommended to me by my colleagues from the aesthetic community as an affordable and effective machine to expand my services. I chose Zemits because of their reputation on the market, other therapists’ accounts and a wonderful experience with my Sales Advisor Cindy.

What about ROI? How fast have you returned your investment?

It took up to five months to return my investment, and I have continuously profited for the last six months.

How was your customer journey with Zemits?

The in-house finance option Zemits offers is a great purchase scheme, as I could not pay outright; the equal monthly instalments were convenient, reducing the financial pressure. The training experience was also excellent! But the highlight is their customer service. I can call and ask any questions, and my Sales Advisor offers valuable recommendations. I am a small business representative, but with Zemits, I feel important and valued.

zemits.co.uk

Cater to the colour-conscious

In an exclusive interview with the team at Directions Hair Colour, we explore the colourful brand and the importance of sustainability in the hair industry.

What benefits can a salon see by introducing sustainable brands, like Directions in their salon?

Being in the industry for over 40 years now, we’ve seen many trends come and go, but one that is definitely here to stay is conscious clients! Whether that’s having the environment in mind or their personal preferences.

Directions Vivid collection is 100% vegan and cruelty-free. Our stockists find this really valuable, as they can get a wide range of mindful products. All 46 of Directions conditioning colours are free from PPD, peroxide and ammonia, so this is great to offer for clients who have allergy concerns or a sensitive scalp.

By stocking Directions in your salon, you have the benefit of being able to offer a vibrant brand that allows for a guilt-free colouring lifestyle.

As sustainability remains at the forefront of the hair industry, how does the Directions range work in line with this?

Not only are our customer’s colouringconscious, but as a brand we are too!

Back in 2022, we updated our iconic tub for the first time in 40 years, to a new ocean-recycled plastic material. This has received a positive reaction from salons worldwide, which is brilliant to see our impact on sustainability going global! Then of course once the tub is used and empty, all colourists need to do is ensure all product residue is washed away and

they can pop them straight into the recycling again.

Apart from its planet- friendly features, what gives the Directions range a competitive edge?

Not only do we have one of the biggest semi-permanent ranges on the market with 46 intense shades, we now offer 14% more colour with our new tub. Directions is now available in 100ml, which means salons can get even bolder colour for the exact same price. We wanted to make sure that our sustainable efforts only helped our stockists!

It’s also great to know that all 46 of our trendy shades are completely mixable, so alongside this and MORE colour, the combination possibilities to offer your clients are endless. We love seeing all the unique and artistic looks that come

from the Directions community with this creative edge.

How can our readers work with you?

If you’re interested in stocking our bright range, benefit from industry discounts by setting up a free account on www.wholesale.directionshaircolour.co.uk or get in touch with us via info@lariche.co.uk with any questions. We’re always on the lookout for passionate hair professionals to join us with educational activity and colouring content, so if you’d like to demonstrate your favourite techniques, contact us on @directions_hair_colour or email retail@lariche.co.uk!

Fight the fade

OSMO’s Colour Revive Colour Conditioning

Treatment portfolio fights the fade in just three minutes and has added two new tantalising blonde shades to enliven warmer blondes and bolster creamy tones. The impressive formula and superfast processing time deliver instant gratification for those looking to extend salon colour, or those wishing to knockout brassy tones before you can say “latte”! OSMO® Colour Revive nourishing Avocado Oil and Linseed Oil infused formula helps restore vibrancy, leaving hair looking and feeling luxe and lustrous. osmo.uk.com

Achieve a Haircare PhD!

Designed with professionals in mind THE KNOT DR.® PhD Kit, comprises of a high-quality detangling brush with ergonomic design, a premium brush cleaner, and a super stylish yet protective case. Available in sophisticated Cabernet Red & Sharkskin Blue, the kits will fit in effortlessly to even the chicest of salons. The PhD Kit provides superior detangling power and promotes high levels of hair hygiene whilst also providing a fantastic retail opportunity for salons. theknotdr.com

Taming manes

The DENMAN Deluxe Tangle Tamer Ultra Leopard D90L features a fun leopard print and will be an unmissable addition to any salon kit. The Tangle Tamer Ultra is perfect for wet and dry detangling and great for wigs and hair extensions. Preps hair of all textures, ready for cutting and styling. With an ergonomic handle and snag free pins with a cushioned pad that his easy on the scalp. denmanbrush.com

wavesCreating with Fudge

The Fudge Salt Spray promises a medium hold, this lush lightweight spray adds body to your strands and volumises any style. It’s also enriched with Vitamin B which helps to nourish, condition, and strengthen the hair without leaving it crispy or crunchy. With beach curls at the helm, giant sea kelp, red algae and ocean salt minerals help keep this styling product in harmony with the sea. www.fudgeprofessional.com

Experience the LYCON Difference

Beauty Triangle International is the home of LYCON UK, where beauty meets excellence in every waxing experience. Join us as we embark on a journey through what makes LYCON the go-to choice for professionals seeking unparalleled quality and exceptional results.

Unequalled Quality:

Revel in the use of waxing formulas that are truly extraordinary. LYCON’s secret lies in the meticulous selection of the finest resins, natural ingredients, and aromatherapy oils. The outcome? Luxuriously smooth waxes that firmly grip even the shortest hairs, ensuring efficient hair removal with minimal sensation. Whether it’s the iconic LYCON Hot Wax or the versatile Lycojet range, our formulas are designed to cater to diverse client needs and consistently deliver outstanding performance.

Precision Perfect:

Precision is at the heart of everything we do. LYCON Precision Waxing is a revered technique that guarantees utmost accuracy and effectiveness in hair removal. In LYCON Accredited Salons, therapists are trained in this art, providing clients with an experience that surpasses expectations. With LYCON, you can trust that every client will leave with impeccably smooth skin, thanks to our unwavering commitment to precision and attention to detail.

Aroma Euphoria:

Who said waxing couldn’t be a delightful sensory experience? Prepare to elevate waxing to a whole new level with our captivating range of aromatherapyinfused waxes. From the invigorating scent of Pinkini to the soothing aroma of Lavender, our waxes indulge the senses, transforming waxing into an immersive journey. We believe that beauty should delight all the senses, and our irresistible fragrances ensure that every client leaves feeling pampered and rejuvenated.

Elite Education:

We empower beauty professionals through industry-leading education that focuses on refining technique, nurturing client care, and fostering business growth. Unlock your full potential and witness the transformation of your expertise, confidence, and salon success, as clients return time and time again. With dedicated training hubs throughout the UK, we provide nationwide accessibility, ensuring that you can learn and grow with LYCON, no matter where you are.

International Influence:

With a global presence spanning over 70 countries, LYCON has captivated the

beauty industry worldwide. Trusted and adored by professionals, celebrities, and beauty enthusiasts alike, align your salon’s reputation with excellence and offer an unmatched waxing service with LYCON. Our unrivalled formulas, precision techniques, exquisite fragrances, first-class training, and global presence establish LYCON as a leader in the beauty industry.

Experience the LYCON difference and elevate your waxing experience to new heights. Discover the magic of superior quality, precision perfection, aromatic bliss, empowering education, and international acclaim.

www.beautytriangle.com

The Salon Experience

Essential 5

We outline five ways to elevate your client’s salon experience.

Personalised client consultations

Keep notes on your clients to make sure you offer them services that align with their lifestyles to increase client satisfaction. By offering this personalised service, when you make recommendations for treatments and additional services, they will be more likely to book these as they are sculpted specifically to their style and needs. For example, “I know you have dryer ends on your hair in the summer, can I recommend this moisture mask for you?” Not only this, your attention to detail will elevate their experience by developing a rapport.

Be knowledgeable

Make sure your salon team provide top quality work and earn the respect of your clients by always training to become experts in the services that you offer. Keep up with the latest trending styles in the industry, that way when clients ask for these popular trends you know the steps to create the looks and won’t fail to deliver.

Complimentary gestures

Salon visits are a chance for clients to take a break from reality and feel pampered. Create a memorable experience by offering small, complimentary extras that instantly elevate the client experience. For example, offering a relaxing hand massage during the initial nail consultation or a scalp massage at the wash basin - these small services go a long way. You can also go that extra mile with your clients by teaching them tips to achieve the salon look from home, the client will appreciate you taking the time to show them these salon-inspired techniques.

Offer refreshments

Surprise your clients by offering them a refreshment menu, designed with your salon’s unique branding. Go further than just offering water and tea, extend your menu to include seasonal drinks to excite your clients. If you make your drinks picture perfect, for example, by dusting your logo on top of your hot drinks using a stencil, it’s likely that your clients will share their Instagrammable refreshment on the gram, showcasing the five star experience your salon offers.

A welcoming atmosphere

The key to delivering an excellent client experience is having a warm and welcoming atmosphere throughout the salon. A lot of clients can feel nervous before their appointment and a smile goes a long way. Make sure each client is welcomed and shown to the right chair or the waiting room and always use positive language and engaging gestures. To achieve this with your team, make sure your staff are motivated and rewarded for their work to increase morale and create a good working environment.

A lasting impression

What makes an excellent customer experience? With the help of some industry experts we are about to tell you exactly that!

Avisit to a salon is not merely about getting a haircut, colour, or treatment; it’s an opportunity to indulge in selfcare, pampering, and a transformation. A great salon experience goes beyond technical expertise—it is an art form that combines exceptional customer service, a welcoming ambiance, skilled professionals, well thought out interiors and attention to detail. In this piece, we explore the elements that come together to create a truly remarkable salon experience.

Trevor Lingard, Commercial Director at

REM, believes that gone are the days of sterile salon interiors. He’s noticed that the contemporary salons nowadays are opting for a more relaxed feel bringing in elements of ‘home décor’ to help put their clientele at ease.

“Softer furnishings and fabrics are replacing the typical old vinyl coverings and comfort is key when choosing furniture for the salon environment.”

When it comes to deciding which furnishings are best for your salon, Trevor advises ‘trying before you buy’: “This is the message we try to put across to our customers.

“Any and all investment into the business has to be carefully considered, looking out for certain elements, including comfort, value for money, brand alignment, and most importantly, whether it’s sustainably sourced”, Trevor finished.

Mike Cooper, Founder of Inspiring Salons, sees that a salon’s interior design contributes to the client’s experience in a number of varied ways, from reflecting your salon’s brand identity and ethos, through to providing an efficient workflow for both your clients and your staff.

“Your interior design must create a de-stressing client journey, from the second they walk across your threshold, their everyday worries should simply evaporate. From a welcoming reception zone, to a comfortable waiting area, your salon interior should convey the correct atmosphere and ambiance. This can be through dimmed lighting in the waiting area, secluded consultation spaces, calming decor and paint finishes, and even the ability for clients to recharge their phones alleviating ‘low battery anxiety’.”

Ensuring comfort for your entire clientele and staff is paramount in providing an enjoyable and memorable experience in your salon. Mike sees that a salon should have a comfortable atmosphere through lighting and paint choices.

Natasha Grossman, General Manager at HOB Salons, believes that the main element that keeps clients returning is the five-star quality hairdressing they offer: “Whilst there are a number of different elements that are considered in maintaining strong client retention, the number one objective we’re focused on at HOB is to educate our team to the highest of standards, so that they have the skill set to deliver and execute a look that the client will love, each and every time they visit.”

Along with providing fantastic services, Natasha sees that technology is one of the most powerful and effective tools used within the business to enhance the client experience: “We are partnered with SalonIQ and their software has strengthened our communication with our clients to the next level. If someone has visited HOB but hasn’t returned for eight weeks and doesn’t have a future appointment, we send the client an automated text to remind them that it’s been eight weeks since their last visit. The text message triggers clients to book their next appointment and the cost per SMS vs the number of bookings we have received is mind-blowing! As well as this, we send appointment reminders out to our clients five days before their appointment which enables them to confirm, rearrange or cancel.”

Getting the balance right in sending reminders and offers via phone without appearing as pushy or salesy is essential; Natasha explained how they have tested many marketing campaigns over

the years, and finding the balance in communicating offers and reminders without appearing pushy requires a strategy plan and an analysis of data.

“We track and measure every text and email we send to clients, recording the growth of clients that are opting in or out to receiving our marketing, and also track the open rate and click rate and conversion rate to any promotion. I think what has really made the difference

for us is targeted marketing. We create relevant promotions that are designed specifically to a category of clients based on their hairdressing needs, rather than marketing to our whole database and the content not being relevant to them”, Natasha finished.

Elliott Pritchard of Murdock London sees that in today’s world of hectic, busy schedules having this line of communication between the business and customer is imperative to providing a great experience: “We want our clients to be walking through our doors as relaxed as possible, sending appointment reminders only serves to aid this and therefore an aid to overall customer experience.”

In order to stay on top of these

The stylist interaction is always key.

reminders to ensure appointments aren’t missed without appearing forceful, Elliot believes that it’s all in the approach: “Correctly segmenting your database and sending only relevant communications to certain parts is a far better option than blanket sending offers to the entire database.”

Sean Hanna of seanhanna salons on behalf of L’Oreal Professionnel, explained that the influencing factors for encouraging return visits are divided into two clear sections: the stylist relationship and the salon systems.

“The stylist interaction is always key; clients need to have a warm connection with their stylist but also feel that the relationship is professional. Even longterm clients will leave if they feel that they have been taken for granted. It’s important to allocate time during each visit to let your client know that you have ‘future’ plans for her hair, for example, ‘on your next visit we should try more layers, or a fringe or a new colour.’ Being friendly with clients is important and let’s face it, one of the best parts of our job. But treating clients like ‘friends’ will often

be one of the main reasons we lose long term clients.

“The salon systems are also a factor. Cleanliness, efficiency of the reception team and follow up marketing all contribute to encouraging clients to return. With client frequency being constantly challenged, these things are ever more important”, said Sean.

There is no doubt that a happy and motivated team significantly contributes to improved service and a positive salon atmosphere. But keeping our teams happy and creating an empowering culture is not an easy fix situation.

“It takes time and commitment from the team leaders. Teams need a clear focus and direction, so I recommend always highlighting a genuine development path. Ultimately, if we want

our teams to treat each other and our clients well, we need to look after them.”

As a salon owner, Safy B, of Safy B Salon revealed that she’s learned that the greatest feedback and the key to keeping clients returning lies in the power of personalised touches.

“By taking note of the small details, such as their refreshment preferences or their activities during their last visit, I strive to create an experience that goes beyond just hair and beauty. It’s about building connections, making each client feel truly seen and cared for.” These personal touches foster a sense of belonging and create a lasting impression that keeps clients coming back, not just for the services we offer, but for the genuine connection we share.

The interiors of the popular London

Each brand should use their salon interiors to illustrate their personality and ethos.

chain Duck & Dry hair salons provide a fun, buzzy atmosphere with group areas but also still offer some privacy with individual styling stations for the solo experience.

Yulia Rorstorm, Duck & Dry’s CEO, explained how the interior design of a salon has two main functions – one being that it’s a physical interpretation of the brand and a particular salon personality is being communicated through the interiors. Secondly, it greatly affects the salon flow and customer experience as the interiors ensure that the space is well utilised as well as providing a general atmosphere.

“Ultimately, there isn’t a framework for salon interiors right now and each brand should use their salon interiors to illustrate their personality and ethos.

“The exciting factor in salons and interior design right now is that there isn’t a specific trend. Salons have become a lot more creative in what they look or feel like and it’s no longer a one size fits all. They have really become vibrant spaces – for example, our salon was created specifically to be a cool space to hang out and not to look or feel like a traditional hair salon and this has worked wonders in terms of providing a memorable experience and our client retention rates.”

Implementing software in salons, in line with the growing demand for technology is a great way to improve customer experiences.

Mike Waldon, General Manager at iSalon Software, notices that staying connected with your valued clients has never been more crucial than in this day and age: “By integrating cuttingedge software that sends automated appointment reminders, you unlock a wealth of opportunities to elevate the customer experience.”

Imagine a scenario where your clients receive timely reminders, effortlessly ensuring that their scheduled appointments are always top of mind. No more missed or forgotten appointments. With just a simple notification, you provide them with a gentle nudge, enabling them to manage their time effectively and plan their day accordingly – perfect!

Alex Thaddeus, Owner of Alex Thaddeus Hairdressing, agrees that finding the balance in sending reminders and offers via phone is essential for

salons to avoid appearing pushy. Alex sees that it’s about creating a thoughtful approach that respects clients’ boundaries and preferences.

“By understanding the right frequency and timing, salons can send gentle reminders and enticing offers that genuinely add value to the client’s experience. Building a foundation of trust and respect, along with personalised communication, helps ensure that these messages feel like genuine benefits rather than aggressive sales tactics. Striking this balance allows salons to nurture long-lasting relationships, where clients appreciate the thoughtful reminders and eagerly anticipate the exclusive offers, resulting in a mutually rewarding partnership.”

We’ve established that salon visits now go way further than the treatment. Yasmin McMail of Rainbow Room International believes that refreshments are evolving in the salon so clients can enjoy more than just a haircut – they can visit for a full self-care and relaxation experience.

At Rainbow Room International George Square, they offer clients a wide variety of refreshments at their new bar area that features a ‘Rainbow Room Social Club Menu’, including

a variety of wines, cocktails and nonalcoholic beverages, as well as the usual complimentary teas and coffees: “This was done to improve the salon experience for clients giving them the chance to truly relax, take time for themselves and socialise with the team and other clients.

“We find that many clients will come into the salon for a blow-dry or updo before any special events and will then stay at the bar area for some time afterwards before heading out for the evening. Clients love that they don’t feel rushed when they visit the salon and can spend their afternoon enjoying their time in the space if they wish to do so.”

A great salon experience goes beyond technical skills. It combines a welcoming atmosphere, outstanding customer service, skilled professionals, personalised consultations, attention to detail, consistency, and a commitment to innovation. When all these elements converge, clients are not only delighted with their services but also feel rejuvenated, confident, and eager to share their positive experiences. By striving for greatness, salons can create a lasting impact on their clients’ wellbeing and ensure they keep coming back for more.

Salon of the Month

SALT

+ SULI, 95 Blatchington Road, Hove

Salon interior is a huge contributing to the overall client experience. Recently, warm beige tones have been a popular choice for salon’s colour palettes, creating a peaceful and clean space for clients to enjoy their treatments. With that in mind, we interviewed the owner of SALT + SULI, Kate Sullivan. The natural toned salon, features splashes of gold and woven straw lampshades and promotes itself as a place to unwind and relax.

The Hove based salon worked with interior designer @bea_ and_e to produce their contemporary scheme using natural textures and a neutral palette. They created the space with the customer experience in mind, taking inspiration from the beautiful light and space of Byron Bay.

Opening in 2017, the successful salon business offers superior and on-trend hair, classic nails, natural brows and make-up services. Kate prides herself on providing a friendly and personalised service through a team of highly skilled and creative hair and beauty professionals. “From the moment they walk through the salon door, to the moment they leave, we like to give our clients the full SALT + SULI experience”, said Kate.

Since opening the salon, Kate has noticed increasing popularity amongst clients in colour treatments, especially balayages. Reacting to client demands inspired her to adapt SALT + SULI’s service menu to help the salon business flourish: “This really gave us a sense of direction on how to make our salon unique and stand out in a busy city. To meet the growing demand for on-trend looks, we expanded our team of stylists and services, hiring new talent but also training up more junior stylists to enable us to grow.”

The staff are the beating heart of the salon, and are a key aspect to a successful business. Kate explains that talented and skilled individuals are important qualities when hiring, but at SALT + SULI a strong sense of teamwork is top of the list.

“When we’re hiring, we look for people with key organisational skills, who are reliable, professional, have a

From the moment they walk through the salon door, to the moment they leave, we like to give our clients the full SALT + SULI experience.

willingness to work as a team and support one another and a care for delivering an excellent customer experience”, Kate said.

To enhance your salon and to ensure repeated bookings, it’s crucial to ask for and listen to client feedback. At SALT + SULI, clients comment on the consistency of the salon experience when asked what stands out to them after their visit. Kate emphasises the importance of organisation and being on time for clients: “Putting our clients first, we always aim to work to our schedules, giving our clients a warm welcome, and a personalised consultation - ensuring we really listen to our client’s needs.” The consultation is a golden step to deliver a salon experience that feels unique to each client and to successfully understand and deliver the result the client envisioned”.

Instagram continues to be a pivotal marketing tool to reach new audiences and entice new clients into salons. Taking this into account, Kate works closely with a Content Creator to help promote the salons latest hair and beauty services on Instagram.

“Instagram has definitely helped build our salon’s clientele, it’s a great way of showcasing our talented team’s work and what we get up to in the salon daily. Our clients regularly mention that they check our page for the latest work and trends”, said Kate.

SALT + SULI was awarded ‘Best Salon in Sussex’ in 2019, which Kate is proud to call their biggest milestone after working so hard to create a salon environment suitable for everyone: “It was such an achievement for us to bring this award back into salon.”

Looking to the future, Kate’s goals are: “To continuously create great hair, nails and brows to Brighton and Hove. We would love to expand SALT + SULI… Watch this space.” @saltandsuli

Sippin’ and stylin’

As competition continues to get fiercer amongst salons, it’s important to always elevate your space and services. We caught up with Ricky Walters, Owner of Salon64, to hear about his salon’s inhouse bar and the opportunities their bespoke cocktails and indulgent coffees has brought to the business in terms of reputation, marketing and revenue.

Salon amenities are a huge part of the client experience, and beverages are a staple. In recent years, the focus on salon amenities has developed to include a wider range of refreshments on offer. What inspired you to introduce a refreshments bar in your salon?

SALON64 has a full cocktail and coffee bar upon entering the salon on the ground floor. For years salons never invested any time, effort or resources into the drinks they were serving their clients. It was always seen as something we had to do, rather than a key part of the business. SALON64 is such an experience-based salon that everything we do is to create a lasting memory in our clients’ minds. It’s the little details that matter.

From a commercial and business perspective, we have made the square footage once taken up by a large reception desk and generating zero revenue for the space it occupied, into

a key component of the business. From our own blend of SALON64 coffee beans available to purchase, barista made coffees, as well as an incredible team of bartenders creating bespoke cocktails, our bar is fully established and fully chargeable, proving a successful second revenue stream for our business model.

What affect do you think your bar has on a client’s experience at Salon64?

Our bar has evolved to the next level. Becoming such a popular space to hang out in Soho, SALON64 has created an out of hour’s private members clubCLUB64. All starting from simply wanting to provide something a little extra within the salon, we have now created an entire new business and our clients LOVE IT! Not only does this provide a point of difference across advertising and social media, but this social element has

helped to create a community of loyal supporters for the 64 brand.

How has your refreshment bar been marketed, and do you think this is a factor that pushes client’s to book?

The salon bar is mentioned and pushed across social media to encourage clients of the salon to give it a try. The bar is located at the heart of the salon, so it’s pretty hard to miss!

By offering such a great choice of drinks, it has increased demand for group salon bookings, for example for corporate events and hen parties. Clients are far more likely to book in groups and make a day out of what was once just a trip to the salon when they see our bar and drinks service marketed.

www.salon64.co.uk

Committed to excellence

Nailchemy Limited is a leading brand in the nail and beauty industry, dedicated to providing highquality products and exceptional training courses. Founded by the husband and wife team, Dave and Hayley Partridge, Nailchemy has quickly established itself as a trusted business since its launch in 2017. We find out more about the reputable brand and the benefits they can offer to your salon.

At Nailchemy, our mission is to create magical nails by offering a diverse range of professional nail products. From Gel Polish, Soak Off Builder and Fiber Gel to Acrylic, Acrylic-Gel, Nail Art Gels, Glitter, and Nail Art Tools, we carefully select each product to compliment others within the Nailchemy brand. Our goal is to empower nail professionals to unleash their creativity and achieve stunning results for their clients.

Recently, Nailchemy achieved a remarkable milestone by receiving the Trading Standards Approved “Buy With Confidence” mark, making us the first nail product brand in the industry to receive this prestigious distinction. This award is a testament to our unwavering commitment to product safety, highquality training courses, and exceptional customer service.

The “Buy With Confidence” mark is not easily attained. It requires businesses to undergo an extensive audit conducted by Trading Standards, focusing on product safety, training, and customer service. Nailchemy willingly embraced this rigorous process to ensure that our customers receive only the safest and highest-quality products available in the market. We believe in transparency and accountability, and this award serves as a symbol of our dedication to following both the letter and spirit of the law.

What sets the Nailchemy range apart in this highly competitive industry is our genuine passion for nails, commitment to continuous innovation, and personalised customer experience. Our Directors, Dave and Hayley, have

a deep understanding of the industry, and their combined expertise drives the development of new products that reflect emerging trends. Nailchemy is more than just a brand; it is a community that supports and inspires nail professionals to push their boundaries and explore their creativity.

As we strive to expand our reach and impact, we invite readers to join forces with Nailchemy. There are numerous ways to collaborate with us, whether you’re a nail professional looking to enhance your skills through our comprehensive training courses, a salon owner seeking to stock our magical products, or a distributor interested in partnering with a brand that prioritises product safety and customer satisfaction.

By working with Nailchemy, you are choosing a brand that goes beyond providing exceptional products. We

are committed to fostering professional growth, delivering unparalleled customer service, and maintaining the highest standards of excellence. Together, we can create extraordinary nail experiences and leave a lasting impression on the industry.

To learn more about Nailchemy and the opportunities to collaborate, please visit our website at www.nailchemy.co.uk. We look forward to embarking on this magical journey with you.

Motivational networking

Owner of Impress Aesthetics, Rufaro Chitima, is proud to be launching her Women’s Empowering Networking Event: Impress & Empower. In this exclusive interview, we find out more about the event and the benefits it presents business women in the hair and beauty industry.

You have recently launched your Impress & Empower event, what was the inspiration behind this?

I’m a huge advocate for women thriving and creating businesses. It’s fulfilling to run a business and help women become self-sufficient. I am inspired to do this because of my own background; I first became self-employed back in 2016, I was a single Mum of two struggling to find my way in building a brand and a business. Looking back, I would have hugely benefitted from an event like this. It’s encouraging to meet other likeminded business women and knowing there are different avenues for support from industry professionals. I’ve always been taught to help and support others where possible and my new Women’s Empowerment events are helping me to push women to believe in themselves.

What can we expect from the networking events by Impress Aesthetics?

The event will bring together a group of industry professionals from all different career paths, such as: Accountants, Business Mentors, Social Media Marketing Professionals and successful business women in the beauty industry. As a group, the event offers the chance to speak to network and speak to

other women to inspire and provide support. On top of this, we supply food and beverage, live DJs to elevate the atmosphere and an overall positive energy. Networking never looked so fun!

What will you learn from the Impress Aesthetics, Women’s NetworkingEmpowerment Event?

Visit our Networking Events to gain a strong sense of understanding of the highs and lows of running a business. We’ll also present all of the benefits of being self-employed, as well as the details that go into accomplishing your dream job and income. Throughout the session we’ll also cover: how to navigate a business social media account, business accounting, team building and business strategies. Although this event is a business led session, it will also be beneficial to your social life by meeting like-minded empowered individuals.

As a professional in the beauty industry, why is it important to meet like- minded professionals and network?

Building strong business relationships is important as you can share your skill set, network for future collaborations, and be exposed to new and increased clients. It’s motivational to meet other people who are as eager to succeed as you are.

You have only recently launched the networking event, where do you see the event in the future?

In the future, I would love to host this event in lots of locations across the UK to help more women believe in themselves and take the plunge to earn a living from doing something they love. The end goal, go global!

To join us, head to our Instagram @impress.empower

Marketing

Marketing Masterclass

With help from industry experts, we delve in to the world of salon marketing and grasp how to utilise different platforms to connect your business with new clients and have your talent recognised.

For salons, marketing is crucial to connect with new and existing clients. With numerous platforms to use, knowing what direction to take with your marketing can seem daunting. To ease the process, professional nail brand, Pure Nails, have created a Facebook Group for likeminded nail technicians to network and share their ideas and knowledge. The page is only open to professionals with a supportive group of over 9,000 nail technicians. Tina Bell, Head of Education, Product Development and Technical Support Advisor at Pure Nails, is a part of the group and said: “Networking with other nail technicians can help you elevate your skills both as a nail tech and a marketer. Marketing will be a huge aspect of any nail technician’s business, and getting marketing tips and tricks from other individuals will help to take your skills to the next level.”

In recent years, marketing platforms for hair and beauty businesses have evolved greatly. Salon businesses can now launch their own branded apps, offering multiple benefits for both the salon owners and their customers.

Having a personalised app for your salon, enhances your brand more than a booking link, as for the customer experience, your app is just one tap away making the booking process far simpler for your clients. Styler creates branded booking apps for salon businesses, Founder and CEO, Ashleigh Charlton, emphasises the importance of staying ahead of the curve with the latest marketing platforms for your business: “In a highly competitive market, having a distinctive brand personality along with cutting-edge technology helps salon

In a highly competitive market, having a distinctive brand personality along with cutting-edge technology helps salon owners stand out from the crowd.

owners stand out from the crowd. It acts as a differentiator from competitors and puts forward a unique identity that clients know and trust.”

We all live on our mobile phones and inevitably, social media has become most probably the biggest marketing platform for salon businesses. Despite the task of posting content seeming a lot simpler than creating a website, a lot of attention to detail and strategic timing is needed to grab the attention of your client base. Done correctly, social media can convert your followers into new clients and business.

Social media marketing can take up a lot of precious time, time that a busy hair and beauty professional simply doesn’t have. To use your time efficiently, Samantha Turner-Meyern, Digital Marketing Director at the NHBF, recommends using scheduling software to upload your content on different platforms for maximum visibility.

Samantha recognises the importance of social media for a modern salon brand: “Having a presence on social media is perfect for building your brand and showing off talent within your business. You can have so much fun with a variety of content. One key thing is to integrate seasonal or themed posts, for example celebrating ‘National Hairdressers Day’ or even something fun such as ‘National Love Your Dog Day’ the opportunities to engage your audience are endless.”

Penny Etheridge of Penny Etheridge Creative Business Consultancy, also urges modern salon businesses to grasp the potential of software to understand their target audience: “I believe the key to growing a great business is a combination of fantastic hairdressing services, running alongside software being used to its full potential. The power of understandable reporting means you can consistently get the right messages across to your team without using emotion and just a ‘feeling.’ This technique ensures that your content is reaching the right person and isn’t wasted amongst a sea of similar Instagram posts.”

For freelance hairstylists, social media is crucial to establish your presence and build your brand. Sheila Abrahams, the Founder of the Freelance Hairdressers Association, recommends using all platforms to showcase your work, and

making sure you come across as an approachable, knowledgeable and understanding stylist.

Regarding social media campaigns, Sheila added: “Campaigns that include discounts only devalue the service in the client’s mind, and when prices go back to normal there is a possibility of losing the client.”

There’s a variety of campaigns you can run on your business’s Instagram page to engage with your followers and increase your bookings. Liz Mckeon, Salon Expert and Founder of the International Business School, recommends before and afters, step-by-steps, behind the scenes, giveaways and influencer collaborations: “Compelling before and afters demonstrates your salon’s expertise, and generates excitement

among potential clients. Step-by-step tutorials, tips, and educational content positions your salon as a trusted resource and helps establish your expertise in the industry. Clients also love to see behind the scenes, this builds a deeper connection with your audience. Giveaways and influencer collaborations are another way to increase your reach.”

For F.A.M.E Team Member, Stephanie Gallagher, social media has been a helpful platform to network and connect with brands. Referring to social media as a minefield, Stephanie added: “Social media isn’t going anywhere, and we have to remain on top of it as much as we can.”

Press releases are an effective marketing technique to help break news and reach new audiences. Joe

Develop a clear and compelling brand message that communicates what your salon stands for and the benefits clients can expect.

Hemmings, Founder of Bloggs Salons, uses PR to raise brand awareness and tell a story: “Great PR takes you on a journey and gives you something in return. The potential client must see the transparency in your brand and appreciate the value of the campaign, be

it a feeling or learning something new.”

Having a PR strategy helps your salon hone in on brand messaging and target your dream client. Creating news stories can be a hard task, especially when balayages and colour corrections are your area of expertise. If this is the case, Salon Owner, Luke Benson, recommends reaching out to an agency: “I’m working with Gloss Communications - they’ll manage your campaign for you as they’ll know how to shape the story and target your message to the media outlets that you’re approaching and will either have or know how to find the right contacts.”

Sally Learmouth, Director of Gloss Communications, outlined the benefits of PR collateral from an expert agency, “When we work with a client, we collate background information, so we always have this ready to send off at a moment’s notice. In addition to this, we pull together a calendar which includes generic marketing events and anything specific to the client (in-salon events, charity days, product or new service launches, imagery and competitions) so that we have a proactive pitch schedule

to work with. We’re always in touch with journalists to see what they’re working on, and ask our clients for quotes, images or other content to submit in response to this – this is reactive pitching.”

Having your name in the headlines can seem unachievable, but with the help of a PR agency your salon could reach new audiences with expertly created content that is accurate, up to date and conveys your messaging exactly as you would like.

Another way to get your name recognised in the industry is by entering recognised competitions.

F.A.M.E Team Member, Edd Moss commends competition work: “For me it was competition work that gave me a platform. Being on Project X and following into F.A.M.E. Team has given me the most exposure I’ve ever had.”

You can market the awards you’ve won in your salon and on your social media platforms to show your clients that you are a talented and recognised name in the industry.

Once you’ve mastered your online

marketing presence, it’s worth spending some time perfecting your in-salon marketing techniques. Loyalty programs, upselling and cross-selling, client referral programs, special offers and in-salon events are the techniques that Salon Expert, Liz Mckeon, recommends to retain clients. These personalised salon marketing techniques reward, encourage recommendations and engage with clients. Liz also urges salons not to forget about email marketing campaigns: “Not only can you use these to share news from in your salon, but you can also use them to follow up with clients following their appointments and gain feedback. If you haven’t heard from a client for a while, you can also send them a newsletter with an ‘I Miss You’ discount to try and entice them back into the salon.”

In a competitive market, having a distinct brand personality helps differentiate you and creates a unique brand identity that your clients know and trust. F.A.M.E Team Member, Stacey Wright, uses individuality to stand out in a saturated market: “Be individual, not only is it bad taste to try imitating, but it doesn’t give people an accurate insight to how amazing you are! Always remember, what you have shouted about, is what has driven clients to making the appointment.”

Fellow F.A.M.E Team Member, James Alfie Parr, follows this same drive for individuality: “Creating a brand personality, has at times been quite difficult, but once you find something that is true to you and showcases what you like, others will buy into the authenticity.”

Deciding on your salon branding is an important element of an effective marketing strategy. Start by determining your brands core values and USP. Salon Expert, Liz, suggests taking time focusing on the unique experience you want to provide to your clients.

“Develop a clear and compelling brand message that communicates what your salon stands for and the benefits clients can expect. Ensure consistency in tone, language, and style across all communication channels, including your website, social media, and marketing materials,” explained Liz.

Once you have decided on your brand’s personality, you can identify your target audience: “Understand your

target market, including demographics, preferences, and needs. This will help you tailor your branding efforts to resonate with your desired client base,” Liz added.

It’s important to maintain your brand identity in-salon and across all online platforms to help foster brand loyalty. It’s key to remember that creating an effective brand personality takes time and it’s important to adapt to the

industry climate and customer feedback, so your salon is always in tune with its target audience.

Overall, your salon’s marketing is pivotal to grow your client base. It’s worth investing in software and expert advice to create the best strategy possible. Have fun with your brand personality and make sure it’s authentic, then reach out to your salon’s niche target audience and watch it grow.

The potential client must see the transparency in your brand and appreciate the value of the campaign, be it a feeling or learning something new.

Making socials simple

It’s no secret that social media has become indispensable for businesses to connect with their audience and showcase their talents and as beauty professionals. In this month’s Guest Column from SimplyHair’s Social Media Guru, Brad Williams, we explore the power of social media to take your business to new heights.

We’ve all heard of overnight sensations and instant-influencers as a result of a viral post or trend, but let’s explore the different uses of Instagram and TikTok and how you can best benefit as a professional in one of the most competitive industries in the world.

Instagram

- Portfolio Showcase

Instagram allows you to create an online portfolio with high-quality images and videos where you can highlight your unique style, transformations and innovative techniques. By sharing your work consistently you can attract potential clients who are seeing the expertise you offer.

- Behind the scenes

Instagram stories are a great opportunity for you to take your followers behind the scenes of your business and give them a glimpse into your creative process. Unlike your grid posts, you can show a raw version of your day-to-day tasks, offering tips and tricks whilst engaging through polls, quizzes and Q&As. There’s a great opportunity for you to build a community through engagement, which ultimately leads to trust from your followers helping you to secure their bookings.

- Collaborations and influencer marketing

Instagram provides a space for collaboration with other professionals and influencers. If done right, partnering with influencers who have an engaged following can expose your services to

a wider audience, and by featuring influencers on your profile you can demonstrate your expertise and gain credibility within the industry.

TikTok - Education

TikTok offers a platform for quick and engaging tutorials. Sharing bitesized videos that demonstrate unique techniques, product recommendations and DIY tips, which is a great way to grow an engaged audience. The more information you can pack into a 30-second video the better. By creating educational content you position yourself as an authority in the industry and attract a loyal following.

- Engagement

TikTok is also great for engagement, you’ll often find that one video will lead to another. With the younger demographic comes a community aspect like no other - respond in the comments, reply with videos and keep the ball rolling. The longer you can stay on someone’s ‘for you page’, the better.

Both Instagram and TikTok offer unique opportunities for beauty professionals, and incorporating both platforms into your social media strategy can provide a well-rounded approach that caters to different audiences. Experiment with different content formats, engage with your followers and ultimately, get creative having fun doing what you do best.

Simplyhair.co.uk

The Creative Space, Faversham

Introducing a unique and inspiring experience, The Creative Space is an innovative salon for freelance co-working, bringing together a collective of talented hair artists, aesthetic experts, and educators. Their unique talent combined, produces a haven where clients can unwind and creatives can ignite their passion.

Nestled in the tranquil surroundings of Monkshill Farm, is a salon like no other: The Creative Space. Education is at the soul of the innovative salon, meaning that all the staff are continually developing their skill and this passion for learning is driven by Hayley Edwards.

Her career in hair artistry pans back seventeen years and her knowledge has made her a pioneering figure within the industry, she enjoys sharing this knowledge with others at the Creative Space. Hayley’s love and joy for the art of hairdressing are evident, making the Creative Space an ideal destination for those seeking to enhance their skills and

stay ahead of industry trends.

Another member of the team, Christopher Wise, is an experienced and passionate hair artist too. He joined The Creative Space a year ago, and

has seamlessly transitioned into an educational role since, helping others to elevate their talent in the art. Together, Hayley and Christopher bring their expertise to the forefront. As a team

Every detail, from the tools we choose to the atmosphere we create, is meticulously selected to ensure that the experience at The Creative Space is truly extraordinary.

they present events for stylists - a perfect space to network and share ideas to develop skills and inspire one another.

The Creative Space is not just a salon; it’s a nurturing environment for future professionals in the hair and beauty industry. With an evolving and talented line up of hair artists and educators, it serves as a hub of creativity and inspiration. Working amongst likeminded and passionate individuals creates a buzz throughout the space, continually advancing creatively as one.

The unique business model at The Creative Space not only delivers incredible results for its customers from talented stylists, but it seeks to help other stylists to fall in love with the artistry of hairdressing. In the hectic and competitive world of hairdressing, this real passion can often get lost, but at The

Creative Space this is what they prioritise. From precision cuts to creative colours that express individuality, the talented team at The Creative Space will focus on bringing a client’s vision to life through a supportive community of education, inspiration, and passion.

Amongst fierce competition in the salon industry, having a clear and consistent aesthetic is paramount to standing out. At the Creative Space, they

found that SimplyHair’s range has helped to maintain this professional aesthetic throughout their salon by using their coloured tools to match their brand.

“We understand that the ambience and overall visual appeal plays a crucial role in creating an unforgettable experience for our valued clients. That’s why we love SimplyHair, a renowned supplier of premium salon tools. We use their foils, tint brushes and aprons to elevate our salon aesthetic to new heights”, said Hayley.

The Creative Space uses SimplyHair tools to showcase a seamless fusion of exceptional salon tools and skills, with a well-defined aesthetic.

“The combination of high-quality foils, precise tint brushes, and stylish aprons, not only enhances the hairdressing process, but also creates a visually cohesive and captivating environment for our clients. Every detail, from the tools we choose to the atmosphere we create, is meticulously selected to ensure that the experience at The Creative Space is truly extraordinary”, added Hayley.

www.simplyhair.co.uk

creativespacekent.co.uk

The Creative Space is not just a salon; it’s a nurturing environment for future professionals in the hair and beauty industry.

Accounting

Pink Butterfly

T: 07496454532

E: info@pinkbutterflyaccounting.

co.uk

W: www.pinkbutterflyaccounting.

co.uk @pinkbutterflyaccounting

Pin Butterfly Accounting Ltd

Additional Revenue Streams

Studex UK

Unit 7, Holkham Road, Orton Southgate, Peterborough, Cambridgeshire, PE2 6TE

E: studex@studexuk.co.uk

W: www.studexuk.com @studex_uk

Studex UK Studex UK

Aesthetics

Zemits UK LTD

T: 020 4532 5922

W: www.zemits.co.uk

Furniture

REM

T: 01282 619977

E: sales@rem.co.uk

W: www.rem.co.uk

Haircare

Olaplex

E: uksupport@olaplex.com

W: uk.olaplex.com @olaplex @olaplex @olaplex

Hair Extensions

Cliphair

T: 03450 211 311

E: trade@cliphair.co.uk

W: www.cliphair.co.uk @cliphairlimited @cliphair.limited @cliphairextensions @cliphairlimited

Hair Products

Hair Made Easi

Unit 21, Bury Business Centre, Kay Street, Bury, BL9 6BU

E: hello@hairmadeeasi.com

W: www.hairmadeeasi.com @hairmadeeasi @hairmadeeasi @hairmadeeasi @hairmadeeasi

The Hair Extension Group

T: 024 7635 3293

E: trade@thehairextensiongroup. co.uk

W: www.thehairextensiongroup. co.uk @nakedweave nakedweave

Soapbox PR

Unit 18, Hillgate Place, 18-20 Balham Hill, London SW12 9ER.

T: 020 3133 3013

Hair Tools

Denman Professional Tools

Denman International Clandeboye Road, Bangor, County Down, BT20 3JH

E: customer.services@ denmanbrush.com

W: denmanbrush.com @denmanpro

Lash & Brow Growth Serums

Avante Cosmetics

1 Short Hill, Harrow on the Hill, HA1 3BF

T: 07949 508 885

E: info@avantecosmetics.co.uk

W: www.avantecosmetics.co.uk @avantecosmetics @avantecosmetics @avantecosmetics

Natural Products

Inika Organic

T: +44 (0) 203 713 0149

E: simone@inikaorganic.com

W: uk.inikaorganic.com @inikaorganic @inikaorganic @inikatv

Premium Quality Hair Extensions

Does your salon need a hair extension provider that covers all your customers needs? Rapunzel of Sweden can offer your salon custom made solutions with our wide range of high-quality human hair extensions and new innovative products. We have over 75 shades, different color techniques and all of the popular methods. Allow your customers to find the perfect match with our great selection of hair products.

Contact us for more information

business@rapunzel.com

www.rapunzelofsweden.com

Nails & Beauty Products

Hive of Beauty Ltd

1 Queens Grove Studios, London

NW8 6EP

T: 0845 450 4802

E: sales@hiveofbeauty.co.uk

W: www.hiveofbeauty.com @HiveWax @hiveofbeauty

Lisa Kon

E: hello@lisakon.co.uk

W: www.lisakon.co.uk

W: www.lisakontraining academy.co.uk

Natural Skincare

AEOS

Aura-Soma Products Ltd, South Road, Tetford, LN9 6QB

W: www.aeos.net @aeosskincare activeenergisedorganicskincare

The BeMine Company Limited

Stoneyford, Clifton, Oxon, OX15 0PE

W: www.bemineco.com @bemineuk @bemineuk

Payment Systems

EVO Payments UK

T: 01218279100

E: salesenquiry@evopayments.com

W: www.evopayments.co.uk

Plasma

Plasma Elite

PO Box 3218, Caterham, CR3 4DD

T: 07967392081

E: info@plasmaelite.com

W: www.plasmaelite.com @plasmaeliteoffical

Salon Furniture

Albert Ewan Design

T: 016 70 73 89 79

E: studio@albertewandesign.com

W: www.albertewandesign.com

Salon Software

Concept Salon Design

T: 0151 523 0132

E: sales@salonfurniture.co.uk

W: www.salonfurniture.co.uk

Salon Tracker Ltd

Unit 5a South Park Way

41 Business Park, Wakefield

WF2 0XJ

T: 0113 350 8230

E: info@salontracker.co.uk

W: www.salontracker.co.uk

SimplyBook.me Ltd

30, Gladstonos Street, P. Makedonas Court, Mezzanine Floor, 3041, Limassol, Cyprus

E: support@simplybook.me

W: www.simplybook.me @simplybook.me simplybook

Timely

T: 020 3808 0465

E: sales@gettimely.com

W: www.gettimely.com @timely @liketimely @Timely

Skincare

Miin Cosmetics

T: +34 931 026 228

T: +34 650 911 170

E: sales@miin-cosmetics.com

W: www.miin-cosmetics.co.uk

Tanning

Tan Empire Ltd

All your tanning needs

Unit 17, Cloverlay Industrial Park, Canterbury Lane,Gillingham, Kent, ME8 8GL

T: 07535352956

E: info@tanempire.co.uk

W: tanempire.co.uk

To advertise on these pages please contact the team on 01795 509112 or email

api@cimltd.co.uk

jamesd@cimltd.co.uk

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