Page 1

March 2013



Expert AW13 buys SS13 holiday essentials Bricks-and-clicks Retailing in Whitstable

Paul Harrison Coranit UK Ltd 88 Great Portland Street, London, W1W 7NS Tel: 07768 760235 / 0207 636 9140 Fax: 0207 636 9141


Account Executive Susan Hendry – Catherine Ridings – Tel 01795 509106 Studio Manager Paula Smith – Design and Production Grant Waters – James Taylor – Tel 01795 509108 Credit Facilities Manager Vickie Crawford – Tel 01795 509103 Chief Executive John Denning – © 2013 CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

ON THE COVER: Image courtesy of Michaela Louisa Tel: 0208 888 7000

Step into spring


write this with the first bursts of spring shining through my window – and I’m sincerely hoping that the upbeat weather is giving your business a healthy boost. The high street may have been under a seemingly incessant black cloud for the past few months. But along with the early spring weather, it seems that there’s light at the end of the tunnel for retailers. It has been reported that the industry’s sales figures soared in February at their highest annual rate in almost two years. According to the British Retail Consortium, sales grew by 4.4 per cent compared with last year. And in even better news, clothing sales rose at the fastest pace in five months. Let’s hope the new season sparks further optimism among shoppers. And so with thriving sales in mind, this month we have an array of fresh ideas for spring and summer as well as a wealth of inspiration for AW13 and beyond. First up, with holiday season just around the corner, we’ve picked out a range of key buys that will appeal to shoppers wherever they go on their travels (page 32). Forward orders will of course remain a top priority for indies this month. And with that in mind, this issue we’ve spoken to some of the industry’s most successful boutique owners to discover what they’re touting as must-haves for AW13. From basic tees to statement STOCK UP

The pieces topping the buying lists of top UK boutique owners

SCARF Voyage Paris, £6; T: 0207 636 1892 KAFTAN Nomads, £12.50; Tel: 01566 777 338

STRIPED BLAZER James Lakeland, £67; T: 0207 636 7130


KESIA DRESS Bernshaw, £99; T: 0207 612 0100

MINI SADDLE Missco Girl, £15; T: 07957 638 220


SHORTS Sandwich, £POA; T: 0207 751 9000



SLIM SHORTS Soaked in Luxury, £15; T: 0208 875 5851

EXPLORER PANAMA HAT Pachacuti, £26.45; T: 01335 345 851

MODERN TRIBAL BRACELET Fiorelli Costume, £12; T: 01376 532 000


STRIPED JUMPER Betty Barclay, £26.50; T: 020 7580 3577

BEACH BAG Joules, £8.35; T: 0845 250 7170

rt buying guide ExpeAW13


ST TROPEZ SANDAL Holster, £13.07; T: 07436 091 060

ARTUR DRESS Ingenue, £33; T: 0207 978 2038 CLOUD TEE Ruby and Ed, £30; T: 01664 452 906

WRAP FRONT TIGER DRESS Liquorish, £22; T: 0207 247 8328

Gemma Ward, Editor COCOA SUN HAT Betmar, £18; T: 01946 818 265

Short order suitcase essentials your customers won’t want to leave home without


32 | boutique. | March 2013

coats, we’ve grilled them for their best seasonal buys. Discover what you need to stock up on, starting on page 20. Meanwhile, if you’re looking for some business inspiration, this month’s City Link feature took us to the small seaside town of Whitstable in Kent, where we found a small-yet-thriving retail scene. The cold winter weather did nothing to deter the throngs of shoppers we spotted on its main shopping stretch. From locals to tourists, its indies are doing a roaring trade all year round – largely thanks to the diversity on offer. Turn to page 55 to find out what we unearthed. But wherever you are in the country, we hope the injection of SS13 collections has helped create a buzz. While there’s a long road ahead for the retail industry, the new figures are hopefully a sign that business in general is on the up.


Brilliant summer holiday buys


Publication Manager Julie Neill – Tel 01795 509112 Fax 01795 591065


Editor Gemma Ward

34 | boutique. | March 2013

WATCH O Clock, £14; T: 0845 519 6161

SHIRT DRESS Ruby Rocks, £19; T: 07973 718 301

Jo Davis, owner and founder, Black White Denim

Kelly Turner-Mitchell, co-founder, 25-Ten Boutique

Deryane Tadd, owner and founder, The Dressing Room

“A statement coat is a must for AW13 to create impact and interest. I like the Boston from Denham or Ludlow from Joseph. “Every store should have an everyday tee for those easy sells, like the I Heart NYC top from Wildfox. “A denim everyone loves is another solid buy for the season. Look out for pieces with a trend-led twist, like the Leather Knee design from J Brand.” “Invest in cosy knitwear too, like the Over Knit by 2nd Day. “A classic blazer with a twist is a the perfect AW13 cover up. I particularly like the Given Blazer/Cape from Avelon this season. “For footwear, a pair of boots like the studded versions in By Malene Birger’s collection, are sure to be a winner. “Lastly, a simple day-to-evening dress, like the Lizzie leopard version from Joseph, is a great versatile piece.”

“A pair of great fitting jeans is a must every season but in young fashion it’s difficult to get great denim at an affordable price. Dr Denim has an amazing collection of super-stretch denims in both high and low rise cuts. With a retail price of between £40-£50, I am confident they will be a hit. “Knitwear always plays a lead role in our AW buys and we’ve seen lots of amazing pieces for next season. I have favoured super soft feathery knits for AW13 with some cool pieces from both Mink Pink and ICHI. “Invest in a military jacket. This trend has been around for some time now, but it doesn’t seem to fading in to the background. “And for evening wear it’s not just about dresses anymore - we’re seeing far more separates styled together and we like to help customers select a few smaller items rather than just buying one expensive piece.”

“A basic white tee is a must-have staple – my ultimate brand for this has to be American Vintage. Its fabrics and shapes are fantastic. “Printed silk blouses are going to be big for AW13 – Pyrus and Mercy Delta do some fantastic prints and great easy-to-wear shapes. “A fantastic blazer should be on every buyer’s list – I found some great versions by Day Birger et Mikkelson that fit perfectly and dress up any look. “The perfect parka is also a season saviour – Maison Scotch has done some great Parkas in fabulous colours for AW13. “For knitwear, 2nd Day has some great shapes in chunky knits that are really cool and easy-to-wear. “Also, Becksondergaard does the perfect oversized scarves. They are perfect for wrapping up and adding a splash of colour to any winter wardrobe.”

FLEX TROUSER Komodo, £24; T: 0207 608 0593

20 | boutique. | March 2013

March 2013 | boutique. | 3 Boutique Magazine 2.indd 1

07.03.13 16:00






March 2013




The latest news and views affecting the indie fashion retail sector

Suitcase essentials suitable for every summer holiday destination



Eric Musgave reveals the success story behind FAB member Follies of Tarporley

People, parties, places and faces

14 BOUTIQUE LOVES… The labels and lines we’ve fallen for this month


37 CATEGORY FOCUS Luxurious faux fur finds for a cosy AW13


Key trends and super hot investments

German label Eve in Paradise takes relaxed styling to another level




Everything you need to know about launching a bricks-and-clicks strategy

Some of the industry’s best boutique owners pick out their winners for AW13

26 FASHION EXTRAS Lust-have accessories your customers will find hard to resist

28 TAKING STOCK Top stock houses offering retailers fresh product in an instant

SHOPS 55 BY THE SEA Retailing in the bohemian seaside town of Whitstable

58 SHOP FRONT Gemma Ward discover the inside story behind four Whitstable indies


46 BRAND PROFILE Why Michaela Louisa boasts strong sell-through season after season

47 BRAND PROFILE Australia’s LP33.3 combines creative construction with enduring quality

48 CATEGORY FOCUS Prom labels for young fashion fans March 2013 | boutique. | 5




Essential news

The Dressing Room tops Drapers’ list of Inspiring Indies


he Dressing Room in St Albans has topped Drapers’ Top 100 Inspiring Independents list following a spectacular past 12 months in business. The results were announced at a celebratory party at The Kensington Roof Gardens recently in front of a plethora of industry insiders. The store, which opened its doors in 2006, beat off stiff competition from the likes of Coggles, Browns and Black White Denim to claim this year’s top spot. Last year it ranked number five, however, after putting energy and resources into growing the online side of the business alongside investing in new brands and staff training, owner Derayne Tadd has reported considerable business growth against a “very strong 2011.” The store has seen online figures soar by +89 per cent while instore sales rose by +5 per cent. It also became the official UK partner for Danish accessories label

Becksondergaard, which led to a +639 per cent increase in sales of the brand. Tadd, who opened the store in 2006, says that marketing and promotions are always a key focus – a strategy that is evidently paying off. “I never settle for things standing still,” she says. “I’m always looking for new ways to improve the business. With constant attention to detail, passion, staff training and focus we have seen results.” She continues: “At the Dressing Room we are dedicated to being the very best independent retailer possible. As a team, we put our heart and soul into the business and have seen consistent growth in both our bricks-and-mortar and online business. Our attention to detail, outstanding customer focus and product mix picked for our specific customer base ensure that we are always at the top of our game.” Following 2012’s results, Tadd is planning to build the business further throughout the rest of this year. The owner says she will be implementing

new brands, customer events and brand exclusives to ensure this year is as successful as the last. “I never stand still for every long so I have plenty up my sleeve for 2013,” she says. Drapers’ magazine invites its readers to nominate one inspirational store each year to collate the prestigious Top 100 Inspiring Indies list. The top 100 stores with the most votes are then asked to rank each other by selecting their top five stores.

THE TOP 10 1. 2. 3. 4. 5. 6. 7.

The Dressing Room, St Albans Coggles, York Browns, seven London stores Black White Denim, Wimslow Psyche, Middlesbrough The Goodhood Store, London Donna Ida, four South England stores 8. Jules B, nine North England stores 9. Dover Street Market, London 10. Bottega, Tarporley March 2013 | boutique. | 7


Buyers stock up on James Lakeland’s debut capsule work-wear collection

Scoop founder Karen Radley announces second venue and expansion plans for SS14 International fashion trade show Scoop International, which launched in February 2011, is expanding for SS14 with the addition of a second venue. This July’s show will be held in its original home – Chelsea’s Saatchi Gallery – and the nearby Phillips Gallery. The move will see an additional 175 labels added to its line-up of over 400 collections, which are all handpicked by the show’s organisers. Buyers will be chauffeured between the venues in complimentary cars. “I’m delighted that the Phillips Gallery has agreed to be part of our expansion plans,” says founder Karen Radley. “With demand for space at Scoop already outstripping availablity at the Saatchi Gallery, we’ve been searching for an additional venue for over a year. I was determined that any additional location should be every bit as beautiful and iconic, and the galleries at Phillips have the same spaciousness and quality of light. Being located less than ten minutes away made it the perfect choice.” The next edition of Scoop will take place from 21-23 July 2013. 8 | boutique. | March 2013

British womenswear label James Lakeland has reported “huge demand” for its new capsule collection launched for SS13 targeted at thirtysomething career women. Available on short order, the Powerful Thirties collection features tailored monochrome garments with on-trend detailing that take the wearer effortlessly from “the boardroom to the bar.” Key pieces include a black and white striped trouser

suit and a ‘60s style shift dress. “I wanted to introduce this new collection because the business woman of the future requires a wardrobe that is not only effortless and highly wearable but also makes her look and feel confident and professional,” says Lakeland. That’s where the fine Italian craftsmanship I pride myself on comes in.”

New Stratford-upon Avon indie reaps rewards of backing British brands A unisex fashion indie in Stratfordupon Avon has been recognised as a new Enterprising British Business by The Mail on Sunday. Littlejohn Boutique, which opened last November, specialises in British brands and currently stocks the likes of Ariana and Fran and Jane from Ireland; Sahara, Matlida and Quinn and Wizard Jeans from England; and Brodie Cashmere from Scotland. . Owner Maria Petitjean told the newspaper that the new venture fills a gap in the market for the rising demand for British fashion. “When you look at today’s market there is an amazing resurgence in the British fashion industry,” she said. “We intend to grow with this trend and build new business relationships with successful designers right across the country who are all backing Britain.” She says the article has already helped raise the new store’s profile: “The most encouraging response from

the publicity (besides new customers who have come into the shop and mentioned the article) is the amount of designers and manufacturers who have contacted us from all over the British Isles and are keen to work with us in the future,” she says. “Over the next 12 months we intend to look at introducing some of these new British brands and becoming a showcase for the best of British.” The store launched an e-commerce division in January while the owner is currently on the hunt for more British brands and new potential venues. “When we were initially planning the business we believed the concept could be rolled-out or franchised to other suitable towns like Oxford and Cambridge, Bath, York and of course parts of London,” she says. “Obviously it’s very early days yet and I’m sure we have a lot to learn, but in the long term our ambitions are still very much alive and kicking.” Tel: 0203 490 8361


Pure London organisers report renewed confidence among independent buyers A buoyant and confident mood among visitors at last month’s Pure London echoes a resurgence of optimism across the industry, say the show’s organisers. Now in its thirty-third season, Pure was attended by many “high calibre buyers” from independent stores including The Dressing Room, Anne Furbank, Attic and Black White Denim. Meanwhile, cementing the importance of the show on the international buying calendar, it also played host to buyers from across Europe and as far a field as Hong Kong, Japan and Australia. While buyers visit Pure to source new collections, many are also using

it as a vital resource for business advice. At this season’s show over 50 hours of insight from 75 top industry experts spanned over three stages with speakers including Julie Deane, founder of The Cambridge Satchel Company, Richard Pollin, head of business at Google, and James Barnett, production coordinator of Selfridges. Moving forward, the show’s team has seen a restructure to add additional expertise its strong retail portfolio, which also includes The Jewellery Show, Spring Fair and Autumn Fair. New appointments include Louise Young, MD of retail and Julie Driscoll, portfolio director for fashion and jewellery.

Chelsea shopping hub Duke of York bucks declining footfall trend While reports of declining footfall pore in from high streets around the UK, Chelsea’s Duke of York Square is bucking the trend. Figures show a three per cent increase on year-on-year footfall from 2011 – which also saw a rise of eight per cent against 2010. When pitted against the Experian Footfall National Index, the square outperformed the average –3.2 per cent by 6.2 per cent. The area is home to Sarah Pacini, Trilogy and Oska boutiques alongside big name multiples and the Saatchi 10 | boutique. | March 2013

Gallery. Ongoing initiatives to drive shoppers to the area have been a key priority for its management team, which included a complimentary Christmas grotto through November and December as well as a Jubilee tea party in June.

Yourbrandspace. com adds preorder option to its virtual showroom repertoire Free virtual showroom service has introduced a pre-order function to its wholesale showroom, enabling buyers to pre-select items from hundreds of brands and send multiple preselections at the click of a button. Building on its concept to make buying easier for retailers, the new feature promises to be quick and easy to use, with its creators claiming that the simplicity of the new tool is similar to consumer online shopping. Retailers are reportedly already using the new tool with pre-orders coming in from around the world - with over 100 pre-orders in the first six weeks following the launch. Co-founders Samantha Bleasby and Louisa Valvano are confident that the move will help raise its appeal further among international buyers. They comment: “Enhancing the existing selection tools was the next natural step for Yourbrandspace. We’ve proven the concept that buyers want to source new products and labels online and the next step was to maximise the channels of communication between buyers and brands. The site remains totally free to every fashion retailer around the world and they can login today to start preordering from a wide selection of brands from the UK and overseas.”

Customer Service 0800 294 3373 | | Official sponsor of


Fashion seen

Parties, people, places and faces


The longest-serving employee in the history of West Yorkshire’s Hainsworth has retired after 63 years. Dennis Allman joined the textile mill, which supplies the Ministry of Defence and royal family, when King George VI was on the thrown. He started in the weaving shed as an apprentice warp twister, but as technology advanced, went onto work on a variety of automatic looms. MD Tom Hainsworth presented the 77-year-old with a power drill, card and flowers on the weaving floor of the factory in front of the company’s army of staff.


High-end label La Mania celebrated its launch in fashion emporium Joseph on Fulham Road recently with a champagne-fuelled party. Held inside the store, attendees were given an exclusive viewing of the brand’s SS13 collection, which was created under the direction of founder Joanna Przetakiewicz and honorary patronage of Karl Lagerfeld. Founded two years ago, La Mania boasts the position of market leader in its native Poland while the company hopes its relationship with Joseph will set the stage for international expansion.


Poole MP Robert Symes and council leader Elaine Atkinson visited the team at Jackson Distribution recently as part of a drive to show support for the local businesses. The distribution house, which supplies Europe with Iron Fist alongside own brand Brakeburn, is expanding the export side of its business. “I congratulate Jackson Distribution and other businesses that are prepared to create quality jobs and take opportunities to invest and expand their brands globally at the same time as keeping their headquarters here in Poole,” says Symes. 12 | boutique. | March 2013

W W W. PA R T Y 2 1U K .C O M





48 Broughton St, Manchester M8 8NN

187-189 Commercial Road, Shadwell London E1 6LP

0161 8 3 4 6 5 0 9


This story… If you’re looking for a quirky product with an A-list following, Brit brand Rollasoles is an affordable investment. The company was invited for the second year running to supply gifts for this year’s Golden Globes and provided every attendee with its rollable ballet slippers. The moved sparked an influx of photo opportunities, such as this image of American star Vanessa Hudgens – pictured with Selena Gomez – making her break from the after party wearing the flat shoes and carrying her stilettos. From £3.80; Tel: 0845 643 9490

This collection… London label Fairground has gone back to its free-spirited roots with the launch of its Thunder Struck collection for AW13. The brand, which launches 13 collections each year including four major seasonal drops, is hot on identifying global trends and getting them into stores fast. Tel: 01280 840 440

Boutique loves… Brands, accessories and key pieces that your customers will adore This winter must-have… Carrying through from last season, the coloured coats trend is a winner for shoppers that want to brighten up a dreary winter palette. We love this tomato red Delia jacket by Selected Femme. £50; Tel: 0045 8238 2951

This brand…

This spring buy… Available in black or white on short order now, Diego Reiga’s off-the-shoulder blouse features super-flattering jersey side panels and sleeves making it a great option for spring. £36; Tel: 07970 043 779 14 | boutique. | March 2013

Lovingly sourced from all over the world by founder Julie Rainer-Seath, Belle and Flo offers a plethora of cost-effective but expensive-looking costume jewellery that can be sold with a high markup. These statement earrings, which have been key sellers all season, are a case in point. £5.50; Tel: 01732 864 527

Handmade in England Since it began in 1983, Out of Xile has always been a passionate champion of British manufacture and independent retail.


uniquely British brand for 30 years, Out of Xile has always been almost entirely handmade in small workshops around England – and every garment has been trimmed, dyed and finished here. Out of Xile believes in working with local, independent retailers who know their customers one-to-one. Every stockist is assured of local exclusivity, but founder Cathy Hewlett is keen to introduce her designs to parts of the country where the brand isn’t currently available. Because the clothes are made to order in England, each shop can choose its own unique story. Out of Xile uses exclusively natural fabrics (velvet, silks, cotton and fine woollens), and the key to all the collections is quality and individuality at an affordable price, whether customers are looking for everyday wear, or a gorgeous, unique outfit for a special occasion. With over 70 Autumn styles to mix and match, sizes 10-20 in a wide range of gorgeous colours and luxurious trims, call now to arrange one of the Autumn season’s final in-store appointments.

Out of Xile HA n dmA d e i n eng l A n d

fOr a perSOnal appOintment tO See autumn 2013, COntaCt: Cathy Hewlett or Anthony Packer 020 8348 2448

oox_page_ad_mar13_boutique.indd 1

06/03/2013 08:06


COSTUME DRAMA If you’re looking for highend jewellery without the designer price tag, wholesale-only brand Alexander Thurlow offers a wide selection of striking bangles, bracelets, rings and earrings. We love this pretty vintage-inspired bib-style necklace, which is bang-on-trend. £4.92; Tel: 0208 766 6466

GRAPHIC CONTENT Premium womenswear label Fabryan has added some new pieces to its range of vibrant hand-finished scarves. With graphic and architectural influences, designer Samantha-Jane creates the sophisticated yet functional everyday accessories in small quantities using silk, wool and cashmere. From £32; Tel: 0778 377 0874


Treasure trove Top trends, lust-after labels and fantastic finds

YOUNG LOVE New from the creators of Sugarhill Boutique, fast fashion label Poppy Lux offers affordable pieces for style-conscious young fashion fans. With prices ranging from £7.85 for an asymmetrical bird printed blouse to £16 for a strapless skater dress, it’s the perfect brand to rival the high street. Tel: 01273 911 814 E:

PARTY CENTRAL Footwear and apparel brand Iron Fist has unveiled a standout collection for SS13 featuring statement pieces and outspoken footwear. Key themes include bright tropical prints, cute vintage graphics with a dark floral twist and striking party shoes. From £10.41; Tel: 01202 338 500 E:sales@ironfist. 16 | boutique. | March 2013

Offering soft and feminine pieces that flatter every shape and size, Poshtotti’s SS13 collection features garments made from natural fabrics that will take the wearer from the beach to the bar. From £15; Tel: 01548 858 881


What to buy now


Layer up


new wave of contrasting soft and metallic textures made a dramatic statement on last month’s high-fashion catwalks. In London, master of elegant minimalism Osman mixed a range of soft grey, white and cream textured fabrics with hints of gold, silver and metallic jacquard. Meanwhile, Giles’ collection featured statement gold tasselled leather and crisp white shirts accessorised with slouchy oversized beanies. So get prepared by ordering textured separates - this trend is set to be the chicest way to brave the cold snap in AW13... March 2013 | boutique. | 19

t r e Exp AW13 buying guide


The pieces topping the buying lists of top UK boutique owners

Jo Davis, owner and founder, Black White Denim

Kelly Turner-Mitchell, co-founder, 25-Ten Boutique

Deryane Tadd, owner and founder, The Dressing Room

“A statement coat is a must for AW13 to create impact and interest. I like the Boston from Denham or Ludlow from Joseph. “Every store should have an everyday tee for those easy sells, like the I Heart NYC top from Wildfox. “A denim everyone loves is another solid buy for the season. Look out for pieces with a trend-led twist, like the Leather Knee design from J Brand.” “Invest in cosy knitwear too, like the Over Knit by 2nd Day. “A classic blazer with a twist is a the perfect AW13 cover up. I particularly like the Given Blazer/Cape from Avelon this season. “For footwear, a pair of boots like the studded versions in By Malene Birger’s collection, are sure to be a winner. “Lastly, a simple day-to-evening dress, like the Lizzie leopard version from Joseph, is a great versatile piece.”

“A pair of great fitting jeans is a must every season but in young fashion it’s difficult to get great denim at an affordable price. Dr Denim has an amazing collection of super-stretch denims in both high and low rise cuts. With a retail price of between £40-£50, I am confident they will be a hit. “Knitwear always plays a lead role in our AW buys and we’ve seen lots of amazing pieces for next season. I have favoured super soft feathery knits for AW13 with some cool pieces from both Mink Pink and ICHI. “Invest in a military jacket. This trend has been around for some time now, but it doesn’t seem to fading in to the background. “And for evening wear it’s not just about dresses anymore - we’re seeing far more separates styled together and we like to help customers select a few smaller items rather than just buying one expensive piece.”

“A basic white tee is a must-have staple – my ultimate brand for this has to be American Vintage. Its fabrics and shapes are fantastic. “Printed silk blouses are going to be big for AW13 – Pyrus and Mercy Delta do some fantastic prints and great easy-to-wear shapes. “A fantastic blazer should be on every buyer’s list – I found some great versions by Day Birger et Mikkelson that fit perfectly and dress up any look. “The perfect parka is also a season saviour – Maison Scotch has done some great Parkas in fabulous colours for AW13. “For knitwear, 2nd Day has some great shapes in chunky knits that are really cool and easy-to-wear. “Also, Becksondergaard does the perfect oversized scarves. They are perfect for wrapping up and adding a splash of colour to any winter wardrobe.”

20 | boutique. | March 2013

moore and moore made in england

astonishingly soft faux furs superb quality see our AW13 collection on our trade pages at tel: 01884 860 900

Danish Designed Accessories The trademark of the Danish accessories label Markberg is raw and simple aesthetic. The range includes functional leather goods such as bags, belts, iPad covers, bracelets and gloves. Created in 2007, Markberg initially specialised in trend-led gloves before branching out with a wider collection of high quality leather accessories.


The range includes faux snake skin materials; handmade detailing; bags and purses with metal corner hardware; studs used across belts and bracelets as well as knit and leather mix gloves. Wholesale prices for bags range from £35 to £85 while belts are priced between £15 and £35 each. The minimum order requirement for all stockists is £500.


For further information or order placement please contact Marita Mullins at +44 786 754 2157 or



March 2013 | boutique. | 21


Buy the new season Top AW13 picks inspired by the experts TAILORED BLAZER

MIAJACK BLAZER Soaked in Luxury, £28.33; Tel: 0208 8755 851


CALLIE COAT Beaumont Organic, £80; Tel: 0161 448 7204


BOOTS Tamaris, £34.75; Tel: 01604 880 146




PHYTOSHIRT Soaked in Luxury, £19.67; Tel: 0208 8755 851

CARMEN DRESS Eucalyptus, £23; Tel: 0207 740 6323

EXPLORER PARKA Alpha Industries, £80; Tel: 01869 366 580


MOONLIGHT SCARF Becksondergaard, £28; Tel: 07930 539 700


WINONA CARDIGAN Madeleine Thompson, £109; Tel: 0207 349 8887 22 | boutique. | March 2013


ARCHANGEL TEE Ruby and Ed, £26; Tel: 01664 452 906

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Fashion extras Accessories and gifts to boost your brand mix

SOUTHERN COMFORT These block heel pumps from Love From Australia’s AW13 collection feature a super cosy shearling lining - making them a viable alternative to winter’s once obligatory boots. £38; Tel: 01604 239 157

ICE CREAM TEA This colourful Tutti-Frutti ice cream tea towel by Scottish home ware designer Scott Inness is the perfect complement to SS13’s pastel palette. £3.54; Tel: 07753 295 073

LADY LUCK Bianca Jones’ London-made Forever Lucky Necklace features an anchor, ace and polished heart to signify hope, luck and love. £59;



Designed to accommodate a smart phone, money, cards and headphones, this leather Phone Wallet is the ultimate unisex accessory for modern living. £17; Tel: 01494 765 626

Made in Nepal, this luxurious silk and cashmere blend scarf by London-based designer Zuggar has been created to reflect the spirit of central London galleries, ateliers and private clubs. £46; Tel: 0207 487 3070




Inspired by stylish city style, Lovelinks by Aagaard’s Metropolitan SS13 collection features collectable girlie beads and charms that can be mixed and matched to create one unique piece. £POA; Tel: 01829 720 789

Featuring a built-in mirror to aid make-up application on the go, Mad Beauty’s make-up bag is a quirky take on an everyday essential and will make an ideal gift. £2.50; Tel: 0208 958 0555

With its quintessentially British seaside inspired design, Joules’ From Shire to Shore canvas tote is the ideal everyday bag for taking on holidays at home or abroad. £18.75; Tel: 0845 250 7170

26 | boutique. | March 2013





Handmade in London using the finest Italian leather, Anya Sushko’s Modern Extravaganza bag is the jewel in the crown of the label’s high-end SS13 collection. £328; Tel: 07852 235 190

Combining Scandinavian minimalism with a hint of British flair, RedDog Design’s range of organiser bags and accessories has won a clutch of awards and celebrity fans. From £8.50;

Perfect for summer festival dressing, Durango’s white cowboy boots feature a durable on-trend design that will see customers through season after season. £49.99 Tel: 01302 714 192



A modern take on nautical, this blue and white striped Lyall tote by British brand Aubrey England is the perfect accessory for fresh springtime dressing. £50; Tel: 0207 631 4020

Drawing inspiration from the catwalk’s finest, mix and match rings make their debut in Story by Kranz and Ziegler’s SS13 collection for customers that want to build their own statement look. £POA; Tel: 01829 720 789

ANIMAL MAGIC Combining two trends in one, Ruby Rocks’ leopard and neon-striped scarf will sit perfectly alongside SS13’s hottest collection edits. £3.03; Tel: 07973 718 301




International fashion house Frank Lyman’s signature Eau de Parfum features top fruity notes combined with seductive musk undertones for a scent that epitomises elegance. £29 each: Tel: 0141 204 0699

Fusing everyday functionality with cool minimalist style, Markberg’s leather Lala cross body bag is the ideal day-to-night accessory for stylish customers. £52; Tel: 0208 349 7287

Ashleigh and Burwood has introduced four extra-gentle vegetable soaps to its Panier des Sens range in scents including Relaxing Lavender and Regenerating Rose. £1.66; Tel: 01932 267 060 March 2013 | boutique. | 27


Instant top ups Visit these leading stock houses for instant fashion updates


WHERE: 3rd Floor, Showroom B320, Anton-Kux-Str.2, 41460 Neuss, Germany WHAT: German stock house Euromoda holds a range of brands including Kamuflage, Sara and Menonove. Plus-size womenswear label Kamuflage specialises in easy-wear separates that can be layered to conceal women’s problem areas and has become renowned in Europe for its quality fabrics and flattering shapes. Sara and Menonove, meanwhile, specialise in fashion-forward maternity wear for both daytime and elegant evening dressing. ADDITIONAL SERVICES: UK buyers visiting the German stock house can expect an enormous five-floor building offering a mountain of choice and three restaurants. The company promises friendly staff, no minimum order requirement and quality workmanship. CONTACT: Tel: 0049 2131 401 9694 E:


WHERE: 44 Mortimer Street, London, W1W 7RJ WHAT: Holding a plethora of womenswear brands all under one roof, buyers can visit Voyage Paris and take stock away all on the same day. The established company replenishes its lines daily so there’s always something new on offer. Key labels include Parisian trouser specialist Absolu, t-shirt brand Rendez Vous, chic French separates label Jus d’Orange, edgy brand Jeff Gallano for on-trend leather jackets and blouses and contemporary knitwear by Interdee. Meanwhile, the stock house also offers Calzonie, which specialises in silk and jersey separates made in Italy. ADDITIONAL SERVICES: The team at Voyage Paris works with its customers to help them build their business. Expect a personalised service, practical advice and expert guidance from people with multiple years of retail experience. Moreover, if you can’t make it to the showroom, the team can send stock updates by email and samples directly to your store. CONTACT: Tel: 0207 636 1892


WHERE: Unit 1 Commerce House, Derby Street, Manchester, M8 8HF WHAT: Specialising in celebrity-inspired accessories at affordable prices, JLE supplies a wide range of handbags, special occasion bags, fascinators, jewellery and clothing. Available online or from its giant Manchester premises, the company offers over 500 different bag styles covering 15,000 sq ft alongside more than 1,000 sq ft of jewellery and 500 sq ft of clothing. The company aims to continually source and supply trend-led products and often covers market trends that are yet to break. The company’s website is also updated everyday with new lines. ADDITIONAL SERVICES: Buyers can expect a plethora of products inside the 30,000sq ft showroom space and with weekly deliveries bringing in even more designs – JLE is a great place to find instant stock updates. CONTACT: Tel: 0161 833 1166 28 | boutique. | March 2013



WHERE: 4 Capital Place, The Pinnacles, Harlow, Essex, CM19 5AS WHAT: Specialising in ethically-made handbags and baskets produced in Madagascar, the Mafana stock houses offers a range of in-season in-stock items that are available for immediate delivery. Its pieces are made from sustainable materials such as raffia while each collection is updated regularly with new styles. ADDITIONAL SERVICES: Mafana was started to improve the lives of people living in poverty in Madagascar by providing regular work for a fair reward. The company’s aim is to deliver a range of high quality, hand crafted, branded goods. These products are not only fairly traded and environmentally sustainable, but also create self-reliance and self-esteem for their producers and dependents; so by buying or selling Mafana products, retailers directly contribute to projects in Madagascar. CONTACT: Tel: 0845 224 7924


WHERE: The Unit, Schoolhouse Lane, Marley Hill, Newcastle upon Tyne, NE16 5AN WHAT: With a focus on accessories and gifts, the HLA London stock house in Newcastle supplies a range of distinct brands including Lettuce, Penelope Pond and the HLA London Men’s Collection. Fast-moving, day wear accessories brand Lettuce offers a range of scarves and handbags that are updated every season. With three sub ranges – Boho, Juju and Lyric – the brand caters for buyers looking for contemporary cool, elegant-yet-jaunty or romantic styles, ensuring that there’s something for all. Meanwhile, Penelope Pond offers classic, elegant and timeless high quality accessories designed with the more mature shopper in mind. Pearls, velvet, silk and leather feature heavily in its collections, which include hats, handbags, purses, scarves and gloves. Most of its products are supplied in chic gift boxes raising their sell-through potential for indies. Lastly, buyers looking for men’s accessories to complement their stock can pick up 100 per cent silk tie sets, cufflinks, sock sets, wallets, bags, luggage and leather goods by high-end menswear label HLA London Men’s Collection. CONTACT: Tel: 0845 257 8120


WHERE: Unit 1S Hewlett House, 5 Havelock Terrace, London, SW8 4AS WHAT: Modern womenswear brand Ingenue is known for its colourful prints and flattering dress shapes that are perfect for work, weekends, weddings and everything in between. Each season its new styles prove to be best sellers among independents – and with new prints added throughout the season, boutiques can have a weekly injection of something new the shop floor. For SS13, the label has unveiled a wide range of dresses in a variety of lengths, colours and styles that are all available for immediate delivery now. ADDITIONAL SERVICES: As an in-season brand Ingenue stockists can place orders on a weekly basis – this allows boutiques to react quickly to busy periods and restock once items have sold out rather than investing in stock a season ahead. Buyers can email or call the team to place orders or visit its London showroom, which opens Monday to Friday. CONTACT: Tel: 0207 978 2038 30 | boutique. | March 2013

One of the UK’s largest suppliers of wholesale handbags, fashion and evening bags, available in array of colours and styles. Plus the latest wallets, purses, jewellery, accessories, womenswear and occasion wear. Minimum order: £100. Guaranteed next day delivery Visit us at: JLE Unit 1, 54 Derby Street, Manchester, Lancashire M8 8HF 0161 833 1166


Brilliant summer holiday buys

Short order suitcase essentials your customers won’t want to leave home without


ARTUR DRESS Ingenue, £33; T: 0207 978 2038 CLOUD TEE Ruby and Ed, £30; T: 01664 452 906 STRIPED JUMPER Betty Barclay, £26.50; T: 020 7580 3577


BEACH BAG Joules, £8.35; T: 0845 250 7170

SLIM SHORTS Soaked in Luxury, £15; T: 0208 875 5851

EXPLORER PANAMA HAT Pachacuti, £26.45; T: 01335 345 851


KESIA DRESS Bernshaw, £99; T: 0207 612 0100

32 | boutique. | March 2013


WRAP FRONT TIGER DRESS Liquorish, £22; T: 0207 247 8328

SHORTS Sandwich, £POA; T: 0207 751 9000

Our best selling Lindi brand is available as a short order collection throughout the season

Fin out more at‌ Find www ww ww.c ww E: T: 01626 879 998 March 2013 | boutique. | 33

STOCK UP COCOA SUN HAT Betmar, £18; T: 01946 818 265

ST TROPEZ SANDAL Holster, £13.07; T: 07436 091 060

SCARF Voyage Paris, £6; T: 0207 636 1892 KAFTAN Nomads, £12.50; Tel: 01566 777 338



MODERN TRIBAL BRACELET Fiorelli Costume, £12; T: 01376 532 000

CITY BREAK STRIPED BLAZER James Lakeland, £67; T: 0207 636 7130


MINI SADDLE Missco Girl, £15; T: 07957 638 220

34 | boutique. | March 2013

WATCH O Clock, £14; T: 0845 519 6161

SHIRT DRESS Ruby Rocks, £19; T: 07973 718 301

FLEX TROUSER Komodo, £24; T: 0207 608 0593

Great Yorkshire Showground Harrogate, HG2 8PW, UK Featuring 500+ of the UK’s top designers and artisans

www.bctf . co. uk PSM Ltd Tel: 01444 246446 Email:

British by design...

7th - 9th April 2013

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Boutique Magazine final_Boutique magazine 01/03/2013 11:16 Page 1

DOWN TO BUSINESS A helping hand for fashion indies

The wow factor



ou probably already have a good idea of what you’ll be stocking for AW13, but what about the rest of your 2013 business strategy? The best in the business never stop moving forward. So from stocking new lines to diversifying your customer base, we have some great ideas to help you boost your takings‌

March 2013 | boutique. | 37


Faking it Faux fur accessories to entice customers in from the cold




Renowned for its high quality faux fur accessories, Moore and Moore has introduced a further dimension to its range with a new Signature collection for AW13. Using furs with extra softness and depth, buyers can pick up a range of statement pieces including cloaks, shrugs and boleros as well as hats and scarves. Tel: 01884 860 900 E:

Ruby and Ed’s AW13 collection of faux fur accessories combines a sophisticated range of prints and designs made from high quality fabrics. Ranging from glamorous vintage-inspired coats to hats, scarves and glove sets and cosy slipper boots, the collection is perfect for creating gifts and coordinates. Tel: 01664 452 906 E:

Specialising in faux fur hats, scarves, mittens and earmuffs, British brand Blanche in the Brambles creates standout pieces for women that want to look chic even on the darkest winter days. Key accessories for AW13 include its Christmas cape, which features luxe Italian fabric, wool-cashmere lining and a faux fur trim. Tel: 0117 909 5694




For AW13 grown-up womenswear label Pomodoro has unveiled a range of striking winter warmer accessories to help customers brave the cold. Offering a wide selection of outerwear, standout pieces include an animal print faux fur gilet and matching hat. Tel: 020 8961 4000 Pomodoroclothing. com

Offering a wide range of superior quality faux fur garments and accessories including coats, gilets, collars and ponchos, JayLey Collection is a label to watch. Created using only the finest quality fabrics, the company has a diverse range of current stock available for immediate delivery. Tel: 01782 658 947

Offering a range of co-ordinating soft accessories that combine the latest trends, yarns and fabrics, Suzanne Bettley’s AW13 faux fur collection boasts a realistic feel while remaining ethical. Buyers can choose from faux fur hats, hand warmers, ponchos, scarves and snoods. Tel: 0207 637 7213

38 | boutique. | March 2013

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Natural beauty Eve in Paradise is a master of relaxed silhouettes and casual styling


ith a signature of relaxed silhouettes, layered styling and sustainable materials, German label Eve in Paradise uses organic fabrics in silk, cotton and linen for each wearable collection. Founded by parent company Senatex in 2011, the relatively new brand has already built up a loyal fan base of over 3,000 stockists across Europe thanks to its unique appeal. With ecological quality at the heart of its designs, the brand is targeted at women aged over 30 years looking for

40 | boutique. | March 2013

stylish casual wear with integrity. Its pieces range from soft knitwear basics to rich trend-led garments in a muted colour palette with bright highlights. For AW13, its label’s design team has drawn influences from Japanese architecture and its use of light and shadows. Geometric cuts combine with form-fitting silhouettes alongside wider forms with futuristic-inspired details that can be layered together to create unique directional styles. Soft flowing silks and woollen fabrics sit next to crisp and structured materials while smooth cottons and matt woolly

felt combine for an interestingly textured finishes. A palette of carefully selected shades pull the collection together with contemporary reds mixed with golden mustard tones or neutral beige. Meanwhile cool blue, soft grey and velvet-black nod to the collection’s natural signature. Retail prices start from €60 for basics and go up to €390 for outerwear while the minimum order requirement for retailers in €1,000. CONTACT: Tel: 0049 511 899 5930; GB Agent Tel: 07769700037




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Introducing the all new Visit our newly revamped site for all the latest fashion indie news at your fingertips March 2013 | boutique. | 41


Getting technical With increasing numbers of indies moving forward with a bricks-and-clicks strategy, we reveal how to make the jump a viable option for your business


n addition to their outstanding business success, there is one thing all top five stores on Drapers’ new list of 100 Inspiring Indies have in common: they sell online. The Dressing Room in St Albans – which made the number one spot this year – has spent the past 12 months making significant investments into ecommerce and has seen online sales soar by +89 per cent. Runner-up Coggles in York, meanwhile, has been flying the flag for independent etailing for the past few years while Browns, Black White Denim and Psyche are all strong contenders in the bricks-and-clicks category. It’s clear that the major players are all adopting etail as an integral part of their business strategy – so is it time you did the same?

The future of retail According to Tim Johnson at Visual Soft (Tel: 01642 633 604 Visualsoft., the boutiques that ignore etail will not survive. He says: “We’ve already seen in other sectors how those who are slow to react to change are left by the wayside. Those who will ultimately win are those who embrace the web and make it part of their overall proposition. At some point shoppers will go online, so you need to ensure you don’t lose them when they do.” It’s unsurprising that many small shop owners remained disengaged with the idea. For many, especially those that have been in the business for a number of years, such change is a terrifying concept. And that’s not to mention the money, time and manpower needed to make ecommerce a success. 42 | boutique. | March 2013

Luckily then, there are businesses out there that specialise in helping retailers carve out their own successful bricks-and-clicks strategies. From the initial design through to implementation and improving the performance and visibility of a website online, these ecommerce specialists can offer boutiques as much or as little help as they need. Working with such companies can take the potential headache out of running two businesses side-by-side. One problem retailers often cite when considering the move is stock control: if they sell something online, how can they guarantee that it’s still on the shop floor or in the stock room? But now, with hi-tech advancements, real-time EPoS stock control systems such as Cybertill (Tel: 0800 030 4432 take the worry out of physical and virtual sales clashes. “The system helps boutiques integrate their business so their store and websites operate seamlessly in real time,” says the company’s Adrian Mills. “The vast majority of separate websites don’t communicate in real-time to the

retailer’s EPoS stock control system or other sales channels meaning that web stock levels are either not available online, which reduces customer confidence, or are simply inaccurate, which allows for sales to be made against stock that has already been sold in store.” John Alston at wholesale brand Collectif, which supplies a range of vintage inspired womenswear to retailers online (, agrees that this is a major consideration that needs to be taken into account when making the move online. “You need to ensure that you not just have a good website, but that it is backed up with adequate infrastructure,” he says. “If your website is not fully integrated with your stock control system, you will end up doing the same work twice, which will become untenable when your sales figures rise.”

At your service But the technical issues don’t end there: web design, Search Engine Optimisation and affiliate marketing all need expert knowledge. So

DOWN TO BUSINESS partnering with a specialist company is often the best way for indies to get the most out of their online launch. “We are able to support our clients from design concept right through to launch and beyond,” says Johnson. “We advise them on how the site needs to look, how to ensure it ranks well on search engines and even further how to retain customers, increase conversions and grow sales. We’ve taken start ups from zero through to a seven-figure turnover within their first two years, and helped them at each stage of their growth. Clients see us as their internet arm, through our dedicated account managers and consultants, we ensure that boutique owners don’t need to be technical gurus in order to make their website a success.” Opting to work with full service agencies for their online division gives many retailers peace of mind. Visual Soft, for example, can offer everything from building and re-building sites, marketing services to help etailers grown their business and performance appraisals so they can stay ahead of

ESSENTIAL ETAIL CONTACTS Cybertill Helping boutiques manage stock, customers and orders both in-store and online, Cybertill’s integrated ecommerce and EPoS system is the ultimate software to launch a bricks-and-clicks strategy. CONTACT: Tel: 0800 030 4432

Visual Soft Providing boutiques with the optimum platform to sell products online, Visualsoft prides itself on not just building websites but building businesses. The company has been creating award-winning fashion sites for numerous years, leading it to gather “an unrivalled” understanding of the online sector. CONTACT: Tel: 01642 633 604 44 | boutique. | March 2013

competitors – a feat that has won it numerous awards and a number one spot in the UK for web design, ecommerce and CMS on review site Trust Pilot. Meanwhile, Cybertill offers a complete ecommerce service from design, implementation, marketing and hosting as well as a consultancy service for optimising performance. “When boutiques deal with Cybertill they only have to speak with the one company,” says Mills. “So they don’t have to speak with a web designer then with a separate company for the implementation. This makes managing the whole process so much more straightforward.” Selecting the right partner for your business is one of the biggest difficulties facing indies. Visual Soft’s Johnson, who has worked with the likes of Jules B, says searching for a good web developer can be like “trying to find a needle in haystack.” He says: “Yes there are lots of web developers out there, but very few have a solid understanding of retail and how to make a retail site a success.” According to the expert, business owners should consider how many people work for the company, how many years they’ve been trading, how many ecommerce sites they’ve launched and if they can show proof and recommendations of their work. “You need a company that’s been around long enough to know what they’re doing, and are stable enough that they’ll be there to support you for years to come,” he says. “It needs to be someone that has experience in the area and knows what they’re doing – often web companies are actually graphic designers who are more than capable of designing business cards, logos, flyers and brochures – but ecommerce is far more technical.” Meanwhile, Mills says indies need to check the terms and conditions to ensure they don’t get stung on cost. “Some providers reduce their upfront charges but then they take percentage of your on-going online sales,” he says. “Also the number of transactions you do can adversely affect your support charges. So the more sales you do the more you pay each month in support.”

The next step Of course, going into etail isn’t cheap and the experts agree that it has to be treated as a separate business to bricksand-mortar if it has any chance of being a success. According to Alston, indies need to be prepared to spend around £5,000 to set up properly and anything up to £20,000 “to really attack the market.” Whereas Johnson likens it to “buying a car” and says you can spend anything up to £500,000 and beyond. Visual Soft’s solutions start at £2,925 while Cybertill offers fees from £30 per week. But remember there are other ways of venturing into ecommerce that won’t break the bank. Ebay is a great place for retailers to clear old stock so they can have a sale away from their bricks-and-mortar store. Amazon, meanwhile, is becoming a more acceptable avenue for selling full priced items. But probably the most exciting channel around at the moment is ASOS Marketplace, where indies and little known brands can platform their wares to millions of shoppers. “These three do take quite high commission - but to get you off the ground without needing to make a large payment upfront for a website, they are fantastic,” says Alston. “At our company we use all three as well as having a fully bespoke website and mobile commerce platform, which we have invested heavily in.” It’s no secret that the high street is on the decline: the latest figures show that indies are no longer opening at a faster rate than they’re closing and the high street vacancy rate is expected to rise sharply in 2014. But even through a recession, online retail has grown year-on-year. And now, with the advent of mobile technology, this is set to change yet again. Johnson says: “If you are a boutique owner and not already selling online, you’ve got some serious catching up to do. And if you are already selling online, you now need to be thinking about how to grow your business.” So whatever your business plans are for 2013, it seems that ecommerce is one that deserves a place high on your agenda.

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March 2013 | boutique. | 45


Understated elegance Combining quality fabrics, flattering cuts and an affordable prices, Michaela Louisa’s collections boast high sell-through season after season


ritish occasion wear label Michaela Louisa has been creating catwalk-inspired wardrobe essentials for over 20 years. Created by London manufacturer Flagship Fashions Ltd in the early ‘90s, it has evolved into a globally established brand with over 1,700 independent stockists in the UK, Europe, Canada and the US. Specialising in glamorous wedding outfits, elegant party wear, stylish evening designs and daytime garments that will take the wearer effortlessly from the office to an event, its designer-style pieces boast premium easy-care fabrics and flattering cuts – all at affordable prices. “Price competitiveness is one of the label’s biggest strengths as all our garments are designed in-house from a working

46 | boutique. | March 2013

sketch to the finished product,” says owner Cos Costi. “All elements are purchased at source ensuring there is no middle man mark-up involved.” The label is also renowned for its impeccably cut garments that flatter the figure while ensuring comfort and ease of movement. Many pieces contain Spandex to enhance curves while its best-selling dresses – which are a permanent fixture each season – feature draping to conceal problem areas. Staying true to its signature of rich and vibrant, easy-care, plain-dye and print fabrics, the label has introduced a collection of “perfect pieces” for its customers’ “special moments” for AW13. Standout looks include draped oriental print jersey dresses, jacquard lace dresses and matching jackets featuring origami peplums, plain versions with sleeves to be worn from day-to-evening and half sleeve wrap effect dresses. Fabrics including jerseys, jacquards, lace, shantung and plain crepes flatter the figure and enhance the female form. Meanwhile, a decadent palette of midnight blue, deep purple, blueberry, damson, raspberry, royal blue, sapphire and ruby brings the collection up-to-date. Since unveiling the collection at Pure and Moda last month orders have been poring in for its styles. Among its most popular include a purple midlength peplum dress, a metallic grey wrap dress with an embellished waist detail, and a print version featuring an oriental-inspired floral design.

WHY RETAILERS LOVE MICHAELA LOUISA… “We have been a Michaela Louisa stockist for around five years now. The fit of the garments are fantastic and the fabrics are beautiful using lovely laces, printed cotton and jerseys. The price and quality is great and we don’t have the sell the garments – they do it all by themselves.” Tracey Johnson, Bella B, Berwick Upon Tweed “We were one of Michaela Louisa’s very first stockists and have seen the brand evolve from strength to strength over the years. Michaela Louisa satisfies all occasions from weddings, christenings and cruises to a day at the races. It is a brand that is essential for every woman’s wardrobe.” Angela Jha, Milan Design, Caterham, Surrey

So whether customers are looking for a Christmas party outfit, the perfect winter wedding piece or just want to look their best at work, Michaela Louisa has all bases covered beautifully. Dresses range from £36 – £58 while the minimum order requirement is around 40 pieces. CONTACT: Tel: 0208 888 7000


Artful construction High-end Australian label LP33.3 has arrived in the UK promising beautifully constructed pieces and uncompromising quality


reated in 2010 by designers Luke Hosking and Paul del Giglio, LP33.3 specialises in high fashion garments created using tactile fabrics. Australian-made and designed, the label is a testament to the duo’s passion for beautifully constructed pieces and uncompromising quality. Now available to UK boutiques, its meticulously executed womenswear has been gaining momentum in its native country since its inception having been described as ‘the label to watch’ by Harpers Bazaar Australia. The brand name is an acronym of the designers’ initials and reflects the collaborative efforts that go into creating each collection. Del Giglio and Hosking boast strong experience within the international fashion industry having worked for boutique labels, larger design houses and highend brands around the world. After a long stint working overseas, the pair decided to launch LP33.3 out of a desire to create premium Australian-made womenswear using unique fabric and materials sourced from around the globe. “We search for the most premium and innovative fabrics from Europe, Japan and Australia,” says Del Giglio. “This is

then meticulously manipulated in the studio to create a product that takes the wearer on a journey – both in a tactile sense and one of discovery – with hidden and unexpected detailing.” For AW13, the design duo has created a collection entitled The Shadow of Ruins, which draws influences from the ‘70’s film Fellini’s Roma. Sporty and masculine influenced tailor-made pieces counteract with softer feminine shapes while structured stand-away coat shapes in canvas, contoured jackets in check jacquard and oversize bombers sit next to washed silk crepe and grosgrain with soft draping, folding and tucking. The colour palette ranges from muted tones such as ash, copper and mushroom through to intense emerald, citrus shades and punchy coral. Meanwhile strong textures such as lacquered coated boucle wool, metallic canvas, tatami canvas and Astrakhan-like jersey feature heavily. With its high fashion signature, LP33.3’s target customer is “a fashion savvy woman who appreciates quality

and attention to detail.” Meanwhile, its ideal stockist is “high-end, fashionforward and quality-driven.” The label is sold through premium independents in Australia as well as being exported to Singapore and New Zealand. Recently it also signed London’s Garguz Studio to manage its distribution on our shores as well as Europe and the Middle East from AW13. CONTACT: Tel: 0207 487 3070 E: March 2013 | boutique. | 47


Prom queens Young customers will feel extra special with this dazzling line-up of prom wear




Love16 by Enzoani showcases refined silhouettes with a youthful twist in its range of both cocktail and floor length gowns. For SS13, designer Kang Chun Lin has worked with a palette of jewel tones that both conceal and reveal. Using multiple layers, Enzoani’s signature lace detailing and flattering draping define the collection. From £230; E:

Offering an extensive range of prom accessories, The Lexus Collection’s line of shoes and bags features all the latest trend-led styles and shades to complement any dress. The company holds stock and offers a quick delivery service while buyers can order via catalogue or online. Tel: 01902 456 800

As a UK leader offering 24-hour delivery, Prom Frocks’ dress range covers every possible variety from dazzling ball gowns to dramatic A-line styles. Available in an array of colours from the palest pastels through to vibrant jewel tones, the company has been nominated for the Bridal Buyers Award for the Best Prom Collection 2013. From £65;




Dedicated to producing the finest quality prom dresses, Lara Design creates pieces to make the wearer stand out from the crowd. Key styles for SS13 include a strapless sweetheart bodice dress featuring sparkling jewels, a full-length sheer overskirt and a lace underskirt. From £69; Tel: 0207 637 0092 E:

The younger sister of German occasion wear brand Vera Mont, VM is a highly popular young party wear brand among boutiques that cater for the teen market. Its youthful SS13 collection features a range of on-trend colours and shapes from strapless cocktail dresses to lace gowns with pretty embellishments. Tel: 020 7580 3577

Offering a modern fashion-forward take on classic prom dress styles, Ruby Prom fuses tradition design elements with vibrant colours and high quality fabrics. Buyers can choose from an array of striking dresses in materials such as tulle, taffeta and lace in a variety of unique shapes that are sure to stand out in store. Tel: 01909 774 522

48 | boutique. | March 2013

One of the UK’s leading prom dress suppliers, recently nominated for the 2013 Bridal Buyers ‘Best Prom Collection’. Prom Frocks offer 24 hour delivery from UK based stock, a design range of over 100 styles, outstanding promotional materials, dedicated staff available by phone 6 days a week, top quality sales support, a class leading promotional website and a strict ‘no on-line sales’ policy all means that Prom Frocks are the ideal prom supplier for the independent retailer who already deals with prom or wants to move into this highly profitable section of the fashion market.

New stockists wanted • 24 hour delivery from stock

Tel: 01942 238643


The personal touch

Why FAB member Kate Crisp, owner of Cheshire’s Follies of Tarporley, goes above and beyond for all her customers. By Eric Musgrave


ollies of Tarporley owner Kate Crisp is unconvinced that her customers want to hear from her by email. Instead, she prefers to send out postcards that are so nice that they cannot be mistaken for junk mail. “We are totally committed to personal service and we know everything about our customers, so it seems totally against our style to send a group email,” she says. While the boutique owner admits that her website needs a bit of attention, she says she’s currently “getting it sorted”. Although it’s likely her 15-year-old daughter Eleanor, who often helps out in the shop, has more interest in its online presence than her mother does. She is the third generation at Follies, which trades in the prosperous Cheshire village of Tarporley. Beryl Higgin, her grandmother, has worked there since it opened in 1991. And while she officially retired last year, you get the feeling that no one really leaves Follies. “Our two part-time girls are more stylists than sales assistants,” says Crisp. “They are the sort who will go 50 | boutique. | March 2013

to a customer’s house, at no charge and in their own time, to have a look through their wardrobe and advise what to buy.” When she opened Follies, Crisp had worked in hotel management and lacked fashion retail experience. But in the early ‘90s she put herself through a five-year apprenticeship and after passing, made the crucial decision to buy the tiny premises she’d been renting as well as the floor above it. Thirteen years ago the store owner also added a two-storey extension and finally finished the store by adding another upstairs room in 2008. Follies’ customers are women from 30 years and upwards and they come from as far a field as Anglesey, Shropshire and Manchester. “Our signature look is all about layering and while some women say they like it but can’t wear it, we show them how it can be done,” she says. “It’s all about analysing their body proportions.” Keeping this look fresh season after season means she often has to introduce new labels. “Some brands have such a strong signature that they can’t, or won’t, move on,” she says.

“They become very samey. It’s a fine balance about when to say goodbye to a brand, but we can’t hope to sell just what the customer ordered last year but in a different colour.” On prospects for 2013, Crisp says is quite confident but more mindful of the situation than she has been in the past. With a tighter control on costs, she points out that the advantageous credit card transaction rates she enjoys as a member of the Fashion Association of Britain (FAB) are vitally important to the continued success of her business. “I joined FAB in my very early days to get their excellent rates,” she says, “and I enjoy keeping up with retail legislation and other news in FAB’s monthly Retail Alert magazine.” Crisp describes the Follies fan club as “one huge family” and it will be gathering twice this spring for fundraising events. A lunch at Chester racecourse for 370 people and her regular seasonal fashion show are both sold out – which is testament that those postcards really do work. Follies is a member of the Fashion Association of Britain (FAB)


Bright ideas Shona Easton Design Studio offers indies unique bags and purses that are both practical and stylish


ince its launch in 2001, Shona Easton Design Studio has been brightening up boutiques across the country with its contemporary leather and fabric accessories. The label has become so popular that it is sold through over 200 stockists in the UK and exported to six countries around the world including Japan, Russia and Ireland. Each piece is personally designed by the label’s founder Shona Easton who specialises in creating bright fabric totes with leather trims and shopper bags in an array of colours. “While many brands follow the lead and looks of world famous names, I like to take a different route with

my designs,” says Easton. “I start by choosing new colours, leathers and fabrics and then create fabulously practical bags that will appeal to many.” Taking this direction for SS13, the designer has unveiled a range of totes, shopper bags and purses using leather and fabrics handpicked from overseas. Inspired by Easton’s travels to international textile suppliers and tanneries around the globe, the bold colour palette consists of orange, yellow, green and pink in plain leather and red, turquoise and purple in tribal designs. Wholesale prices start from £1 for key ring purses and from £16 for

handbags while there is no minimum order requirement. The brand also holds stock for repeats within season. CONTACT: Tel: 01483 272 309

March 2013 | boutique. | 51

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The retail scene spotlight



ne of the Kent coast’s most popular seaside destinations, Whitstable has retained its traditional charm with independent shops and unspoilt beaches. Thanks to its locals who are keen to hold on to the town’s heritage, its high street is as refreshingly unique and diverse as it would have been in times gone by… March 2013 | boutique. | 55


Coasting along

Kent’s Whitstable is a traditional seaside town with a character-filled high street that transports shoppers back in time


orld famous for its Oysters, the quintessential English seaside town of Whitstable has long been an unsung hero for independent shops. But thanks to its distinctive bohemian character, art scene (and the fact that it’s just an hour away by direct train from the capital), the small Kent coastal town is becoming an increasingly popular destination for visitors from all over the UK. Walking down Whitstable’s high street is like stepping back in time. Its buildings have barely changed for over a hundred years - but behind the yesteryear exterior and uneven rooftops is a strong portfolio of indie retailers, restaurants and tearooms that regularly draw in the crowds. While the rest of the UK’s high streets are experiencing poor footfall and empty retail units, Whitstable is 56 | boutique. | March 2013

bucking the trend by offering shoppers a unique experience. From locals to tourists, throngs of consumers spend here every weekend – even during the winter. And while the odd multiples are present (namely Iceland, Costa and Prezzo), independent gift shops, boutiques, butchers, eateries and jewellers ensure that the town breaks away from the homogeneous high street mould. Unsurprising, many of the retailers in Whitstable have built on its maritime heritage and offer produce that fits its bohemian seaside charm. A clutch of womenswear retailers offer tightly edited selections of nautical inspired pieces and casual garments that perfectly match its traditional vibe. Meanwhile, there’s a diverse mix of high-end stores alongside those selling young fashion, directional lines and those targeted at the older shopper.

In addition to its charming high street, visitors are of course attracted to Whitstable’s pebbled beach, harbour, colourful beach huts and outstanding fish restaurants – which pull in armies of people in the summertime. Oysters have been collected in the area since Roman times and the town celebrates its legacy with its annual Oyster Festival. Held over the course of a week, locals and tourists watch and partake in a series of events from a vibrant parade to building Grotters with shells and sand. But while its recent renaissance can be put down to the appeal of its past, it’s clear that Whitstable business owners have the town’s future firmly in mind. For in contrast to some of its coastal counterparts elsewhere in the UK, it remains perfectly unspoilt: a feat that no doubt cements its destiny as an appealing destination for many years to come.


Whitstable Castle

Previously Whitstable’s manor house, the castle was built in the 1790s by a local businessman. The building was bought by the town’s district council around 80 years ago and is now open to the public and managed by the Voluntary Castle Association.


Whitstable’s Oyster industry was almost wiped out in the ‘20s by a combination of disease and over fishing. After a revival in the ‘80s, the town has become famous around the world for its shellfish and is a destination for food lovers.

The beach

Whitstable’s traditional English pebbled beaches pull in the crowds thanks to their unique skylines and magnificent sunsets. Bright beach houses are dotted alongside adding to its picturesque charm.

Playhouse Theatre

Offering a range of live events inside a traditional setting, Whitstable’s Playhouse Theatre is an imposing landmark at the end of the town’s main shopping parade and remains a key part of its history. March 2013 | boutique. | 57


SHOP FRONT Gemma Ward gets the inside story on four Whitstable indies

The Clothes Horse Harbour Street Whitstable CT5 1AH


outique owner Nicky Ingoldby and her husband Adrian began their fashion career selling vintage clothes on London’s Portobello Road Market. But after escaping the city and settling in Whitstable in the early ‘90s, they opened their first store - The Clothes Horse - on the town’s main shopping stretch. “The store opened when Whitstable was just a down at heel yet bohemian seaside town full of artists and working folk,” says Ingoldby. “It started as a vintage shop and was well before it’s time for the current trend for all things nostalgic.” The indie has expanded over the past 21 years and has since become one of the area’s most popular clothing destinations. Selling the likes of Danish label Noa Noa alongside Sandwich, Bohemia, Cream and Darling, the store now “specialises in Scandinavian chic while keeping its bohemian roots”, which has proved to be a winning combination for locals and visitors alike. As well as setting up a Noa Noa concept store in Canterbury in 2005, the Ingoldbys opened the doors to a second boutique in Whitstable in April 2011 - just a few doors down from The Clothes Horse. Their latest venture, The Whiting Post, is located five minutes away and tells its own story with its retro ‘50s inspired fittings and a strikingly colourful interior. Selling fun vintage style clothing, accessories and home ware, key brands include Noa Noa, Orla Kiely, Joules, People Tree, Nice and “many more small independent brands that can’t be found online”. Ingoldby explains: “The 58 | boutique. | March 2013

The Whiting Post Harbour Street Whitstable CT5 1AH

two shops have very different identities but both aim to give a unique shopping experience. Whitstable is all about having a great day out and taking home a little something special from your day by the sea.” Customer service meanwhile is a key area that both businesses excel in. With a strong team behind both stores, the Ingoldbys have been able to set themselves apart from the competition by offering a unique experience. “Service in the shop is exceptional by staff that have real enthusiasm for what they are selling and indeed have a fabulous individual look of their own,” she says. “Always dressed in the product, our customers really aspire to look like the members of staff. The whole idea is to give a really great experience, something that can’t be achieved by shopping online or being in a chain store.” While The Clothes Horse doesn’t have its own online presence, the Ingoldbys have set up an ecommerce division under The Whiting Post’s

guise, which they opened before the eponymous bricks-and-mortar store. Through the site, they are able to take advantage of the area’s streams of visitors and tourists by retaining their custom even after they’ve gone home.



Pink Flamingo 2 Horsebridge Road Whitstable CT5 1AF


ink Flamingo founder Louise Crush has a varied career background in retail having worked in the sector for all her working life. After cutting her teeth at the Arcadia Group, River Island and Zara, she worked her way through the ranks of several multiple corporations from shop assistant to regional manager for footwear frontrunner Schuh. “These roles were very varied and I spent a lot of time trouble shooting which helped me make the transfer to going it alone,” she says. “High retail standards have been drilled into me from an early stage in my career.” Today Crush owns a portfolio of independent womenswear and gift stores in Kent including Whitstable’s Pink Flamingo, Just Shoes and Starfish alongside another branch of Pink Flamingo in Rochester. The Whitstable Pink Flamingo store opened its doors five years ago and has built a solid reputation for selling young and directional fashion brands such as Iregular Choice, Darling, Yumi, Little Mistress and Amari. “We are known to cater for all events, occasions and ages,” says the owner. Hot on the heels of its success, Crush opened a second sister store inside a shopping centre in nearby Maidstone. However, with high overheads hanging

60 | boutique. | March 2013

Starfish 18 Harbour Street Whitstable CT5 1AQ

over the business, she relocated to Rochester after 18 months, where the store is now a thriving part of the town’s economy. “The two shops are quite different – mainly due to space - but the business has grown and evolved along the way,” she explains. “The Whitstable store has a more edgy funky vibe to it which we love and Rochester has that feeling of space and choice that you get with such a big shop.” During that period the owner also purchased an established shoe shop in Whitstable, which had already been trading there for 25 years. The business, Just Shoes, stocks a range of “ever changing” trend-led brands such as Tamaris and Caprice. “I’ve worked

really hard to continue to develop that store,” she says. “It represents great quality shoes and has something for all ages.” Meanwhile, around three years ago, Crush also set up another Whitstable store called Starfish to “cover the gap she couldn’t fill due to limited space in Pink Flamingo.” The shop stocks a range of womenswear from the likes of Cath Kidston alongside a tight edit of home ware and gifts. Despite running four separate stores, the owner makes all of the buying decisions alone – picking and choosing pieces she knows will work for each business. “I’m always looking to update the shops,” she says. “I go to every trade show, look at catwalk trends and magazines and of course keep an eye on celebrities and what they are wearing. Even on holiday I’ve been known to collect new designers.” Crush also looks after her loyal customers and takes feedback on board so she can improve each store’s offer. “I have a shopping list when I go buying for my regulars so that I can help them get what they need,” she says. “Many have become friends over the years and it’s the same for my managers – they’ve built great relationships with customers and it’s nice to be the place that they come to first.”

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SUPPLIER DIRECTORY Alice Hannah Accessories Ltd Brand - Alice Hannah 7 Plough Lane, Teddington, Middlesex, TW1 9HX T: 020 8349 9383 W:

Amari Designs Ltd Brands: Amari, Lily & Me 12A Newport Industrial Estate, Launceston, Cornwall, PL15 8EX T: 01566 779477 / 01566 772121 E: W: /

anneodowd agency Brand: Ronen Chen T: 020 7402 5292 E: W:

Apollo Accessories T: 0121 236 3955 E: W:

Arc Agencies Brands: Nümph, Eucalyptus, Friday On My Mind T: 0207 485 8633 E:

Arianna Clothing Contact: Jenny Mullan T: 02890 781195 E: W:

Bestseller Wholesale UK Brands: Vero Moda, Vero Moda Very, VILA, ONLY, Selected Femme and Pieces T: 020 3205 03112. E: W:

Boutique Agency UK Memento for you jewellery – www. Deriva Jewels – www. YAYA – T: 0208 349 5234 E: W:

Capri Clothing T: 0203 490 8361 E: W:

Carol C Collections Brands: Lindi, UbU Raincoats, Pure Handknits, Neon Buddha, All Beautiful by Enjoy, Tru Luxe Jeans, Picadilly Fashions, ADC, Ana Nonza and Dizzy Sandals. Contact: Carol Capener or Lisa Speet T: 01626 879998 / 07770 612385 E: W:

64 | boutique. | March 2013

Caro London Exclusive Loungewear and Accessories Studio 65, 65a Southgate Road, London, N1 3JS T: 0207 6880596 E: W:

Chi Chi T: 0208 880 1211 E: W:

Clamor Fashion Agency Brands: Eva Tralala, Krinès Berlin, Senas (for North of England, Scotland and Wales) and Simclan Contact: Clare Morgan T: 07770 66 49 77 W:

Crea Concept Contact: Paulette Cohen and Jade Hofmayer T: 020 7436 0631 E: W:

Dante T: 01260 226 588 E: W:

Dragon Display Systems Ltd Specialists in wall and centre shop display systems for clothing T: 01952 290055 E: W:

Dynasty Dynasty is one of the UK’s leading occasionwear labels. Using only the finest fabrics and most beautiful embellishments and prints, their talented team of designers and suppliers create stunning designs each season. T: 0208 736 0200 E: W:

Easton Design Studio Handbags, Travel Bags, Business Accessories, Wallets & Purses, Cosmetic Bags T: 01483 272309 E: W:

Essay Collections Limited Brand: ART Contact: Momi / Ijaz T: 0207 636 2828 E: W:

Essential Collections Ltd Brands: Pause Café, Les Fées Du Vent, Epicéa, Un Point C’est Tout, Gantebs T: 0161 238 8570 E: W:

Eucalyptus Clothing T: 0207 740 6323 E: W:

Eurostop Limited Contact: Phillip Moylan T: 020 8991 2700, E: W:

Extravagance Limted T/A Sarah Pacini Brand: Sarah Pacini Contact: Nazma T: 020 7636 1280 E: W:

Gift Warehouse Scarves, Handbags and Jewellery Supplier Contact: Kewel Athwal T: 0115 946 1173 W:

Ingenue London T: 0207 247 7424 E: W:

Jayley Collection Offers superior quality faux fur coats, gilets and accessories including huffs, cuffs, collars and ponchos. We also carry a range of ethically sourced real furs. With stock available and Immediate delivery. Showroom visits by appointment only. T: 01782 658947 E: W:

Kamuflage Brand: German Brand E: W:

Kutuu Kutuu is a brand created by Hannah Salomon. The range of jewellery and gifts combines messages, words and symbols to create inspiring designs holding special meanings. All products are made in the UK and assembled by hand. Unit 2 Long Barn, Pistyll Farm, Nercwys, Mold, CH7 4EW T: 01352 756797 E: W:

Laceys Footwear T: 0207 7390 398 E: W:

SUPPLIER DIRECTORY Leap N Link Ltd Brands: Leslie Monte-Carlo, Aventures Des Toiles Contact: Pierre and Bhavna T: 0161 713 1803 E: W:

Lesser & Pavey Ltd Suppliers of Quality and Original Products V&A Bags, Travel Mugs, Keep Calm products, Trendy Quality Reading Glasses, Fashion Eye Lashes, Foil Nails and Sparkle Lips, Social Stationery. T: 01233 279225 E: W:

Madam Rage Update your Boutique with the hottest women’s fashion of the season from Madam Rage’s fantastic collection of women’s formal, going out dresses, tops and knitwear. Carries stock and short order T: 01977 551907 E: W:

Maple Leaf Clothing Brand: Mo boutique T: 0191 2715588 E: W:

MDA International Brands: Lauren Vidal, Myrine & Me, Indi and Cold, Angels Never Die and Pure by M. Contact: Martin, Jacq, Hannah or Kate T: 01234 782900 E: W:

Michael Dawson Fashion Agency Brands: KJ Brand, Mona Lisa, Reichart Blusen, LauRie, See You by Biggi M Contact: Michael Dawson T: 0161 236 1976 E: W:

Nomads Discovering AW12 Trends – Global Traveller meets Moorland Mist. Contact: Shallon and Jo T: 01566 777 338 E: W:

Notre Dame Paris French and Italian ladies wear in stock, new styles arriving daily. 18 Great Portland Street, London, W1W 8QP T: 0207 631 3280 E: W:

Olsen UK Ltd 3rd Floor Moray House, 23-31 Gt. Titchfield Street, W1W 7PA T: 0207 290 0890 / 078414 53 444 W:

Partners In Fashion Brands: Erfo, Frank Walder, Diktons, Just White, Kirsten, Michele, Monari, Schneiders, Seda, Tendenza 2010 T: 020 7636 4207 E: W:

Paraspar eCommerce Solutions Brands: Firetrap, White Stuff, Crew Clothing, Sweaty Betty, New Era Caps and Foot Asylum T: 0845 2305665 E: W:

Pearla Blanca S/S13 Collection Interesting, individual clothes at high street prices. £100 POS voucher with every order. No minimum order. Free UK delivery. Studio 16, Island House, 200 Wandle Road, Wimbledon, SM4 6AU Contact: Ozlem Moss T: 020 3286 9357 E: W:

Pia Rossini Womenswear & Accessories T: 02891 467999 E: W:

Poshtotti Clothing Contact: Amanda Burwell T: 01548 858881 W:

Purlfrost Ltd Purlees is an online store supplying seasonal and festive themed shop window stickers. Brand: Purlees T: 020 8992 4024 E: W:

Robert Ross International Brands: Luis Civit, Aldo Martin Barcelona, Lewis Henry London Contact: Stanley or Amanda T: 0207 323 2012 E:

Ruby Rocks Footwear Beautiful shoes inside and out! Contact: Nadene Stevenson T: 07758 591995 E: W:

Sally Dawes Agency Brands: CANNISSE Elegant Casualwear, ET DIEU CREA LA FEMME, Contemporary Outerwear, CATHERINE ANDRE, Premium Knitwear, EVA & CLAUDI, Knitwear and Prints, A.B, Italian Soft Dressing T: 0116 279 01 51 E: W:

Silentnight Footwear Limited Brands: Heavenly Feet, Nordika’s, Silentnight, Valverde T: +44 (0)1858 414424 E: W:

Stock Wanted – Earn £££’s Merino Fashions Ltd Unit 10, Beech Avenue Business Park, Beech Avenue, Harrogate, North Yorkshire, UK, HG2 8DS T: 01423 872 868 / 07971 898 477 E:

TCA Showroom One of the UK’s largest fashion wholesale agencies with a large selection of brands for men and women Brands: Sinequanone, Sealkay, Klaya, New man, Gaudi, Les lumiere de la pluie Contact: Kinsie Sidolle and Carl Easton T: 0203 432 6385 E: W:

The Absolute Group Luxury and E-Commerce Packaging – Gift and Product Boxes, Carrier Bags, Woven Labels, Swing Tickets and Garment Trims. Unit 7 Dorma Trading Park, Staffa Road, Leyton, London, E10 7QX T: 0208 988 5220 E: W:

Voyage Paris Brands: Absolu, Amazone, Calzonie, Eden Rock, Etincelle, Evaline, Exetera, Extenso, Faust, Gregg-Alexess, Jeff Gallano, Jus d’ Orange, Maille Demoiselle, Rendevouz, Sagaie, Tensione T: 020 7636 1892 E: W:

Wembley Collections Brands: Core, Follow me, King, Unit 15, Lockwood Industrial Park, Mill Mead Road, London N17 9QP Contact: Ash Shah T: 0208 808 0550 E: W:

YM Fashion Co (UK) Ltd Brand: Yaccomaricard Contact: Pauline Wickens T: 0207 436 8576 W:

March 2013 | boutique. | 65

Spring / Summer 2013 To become a stockist, or to enquire about in-season stock contact: | Tel: +44 (0)20 7483 8438

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Boutique march 2013  

Boutique march 2013