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Media Information 2019

facebook.com/thebarbermagazine.uk/ thebarbermagazine @barbermaguk


July 2018

Welcome... T

he Barber Magazine is a free, monthly, print and digital publication, created especially for the growing barbering industry. Every issue brings the reader news from across the sector, plus insights into what their peers are doing - Barbershop of the Month looks at the decor as well as the team behind a chosen shop, Boss Talk asks about the story behind a successful barber, and Rising Star features an up-and-coming barber. The business section includes tips and advice from Heath & Safety to Finance, and Retailing to Training & Apprenticeships, with regular in-depth focusses to help the reader run a successful business.

Hair

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Beards

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skincare

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sHaving

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Business

Our Products & Treatments section looks at the latest products for hair, beards & moustaches, and skincare & shaving, as well as barbershop consumables, shop equipment, and furniture & fixtures.

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Forums that ask the opinion of barbershop owners and managers on a host of topics allow them to share their experience and expertise with the reader. Featuring your products in Barber Magazine will give them the platform to be seen by all of our readers, so join us now.

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Contents NEWS 06 42 48

20 INDuSTRy uPDaTE BaRBERSHOP OF THE MONTH RISING STaRS

PRODUCTS 14 16 18

HaIRCaRE BEaRD & MOuSTaCHE CaRE SHaVING & SKINCaRE

FuRNITuRE, FIXTuRES & FINISHING TOuCHES TRIMMERS & CLIPPERS

BUSINESS 28 32 34 36

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FORuM HEaLTH & SaFETy STRESS CONTROL SOFTWaRE

EDITOR JuLIET DaVIES E: JuLIET@TGMPuBLISHING.CO.uK

DESIgN aND PRODUCTION GRaNT WaTERS E: GRaNT@CIMLTD.CO.uK

COmmERCIal DIRECTOR MIKE SMITH E: MIKE@TGMPuBLISHING.CO.uK TEL: 01795 509 102

JaMES TayLOR E: JaMES@CIMLTD.CO.uK

PUBlICaTION maNagER STEVE aSLETT E: STEVE@TGMPuBLISHING.CO.uK TEL: 01795 509 102

Juliet Davies Editor

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LISa HuMPHREy E: LISa@CIMLTD.CO.uK

CREDIT FaCIlITIES maNagER NaTaLIE MuRRay E: CREDITCONTROL@CIMLTD.CO.uK TEL: 01795 509 103 DIgITal & WEB DEVElOPER NOVa PaVEL maNagINg DIRECTOR JOHN DENNING

TEL: 01795 509 108

© 2019 TGM Publishing Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD. No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be type written. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to TGM Publishing Limited. The publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement.

THEBaRBERMaGaZINE.CO.uK | 3

Industry updavae’tdaetes ‘Ale & A Sh announced

J Denman announces new Global Creative Director

oin the multi-award winning team at Christian Wiles Traditional Gentleman’s Grooming for the notorious Ale & A Shave Tour at one of three of offer gents micro-breweries! infamous events Northampton’s finest barbering, these barbers in love for beer and n’s finest master Born out of their d by Northampto learn and be inspire the opportunity to ry. ling in local microbrewe tion and beer samp educa ing the comfort of their h 19th), consultations, groom 19 in Rothwell (Marc Expect bespoke hair will be held at No pub! The events mber 3rd). a relaxed craft ale and Phipps (Septe The ampton (June 4th), n Hope Hospice. ampto North to Beer Guerrilla in North ed the events will be donat for the charity and Funds raised at the of £15 per service t, and a request a donation shaping, or haircu Christian Wiles team onal shave, beard e a choice of a traditi includ ions donat bag. y good

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an, ritish company Denm -famous maker of the world ssional D3 and other profe to proud is tools, ntment of British announce the appoi of Fame member Hairdressing Hall l Creative Paul Stafford as Globa Director. Paul, who has The move brings an for more than been using Denm heart of the long30 years, into the -led company. Paul established, family ve contribution to will lead its creati rting Denman’s the industry, suppo including education efforts Denman’s mentorship of 2017 winner, Sam Stage Star competition Carpenter. Director, Paul will As Global Creative to-be-launched also lead the soonr programme, The global ambassado tive, which Denman Global Collec and emerging features established s the globe. acros from s stylist nt coincides with ntme appoi Paul’s ersary. Denman’s 80th anniv NE.Co.UK

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ic launch PPL & PRS for Mus e ur nt ve t join

BARBERsHop of THE MoNTH BARBERs

BARBERsHop of THE MoNTH

We get around… Everyman Barbers has shops in Birmingham, Bristol, Nottingham, Leicester, Derby and Solihull. Owner and MD Noel Gilronan tells us all about it…

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veryman Barbers is a place a man can feel at home in, and where comfort is finally on par with convenience - and with enough floor space to rival that of most traditional women’s salons, we have finally given a space to men where they can get all of their grooming needs met under one roof. We have also chosen great locations in major cities, with cheltenham and Manchester being our next locations for later this year. We’ve kept many elements of a traditional barber shop and modernised certain aspects to suit the needs of men today, with Everyman bespoke classic leather barbers’ chairs, and bespoke oak cutting stations Evola Heritage o finished with blackened steel tops and proper ceramic wash basins. All of our stores have full drinks licences so customers can grab a cold beer or cider, or a fresh coffee from our new freshly ground coffee machines

- both hot and cold drinks are self service. Then there’s our Everyman Media, a combination of free wifi, gaming stations, and non-stop rolling live sports. Did we mention our Everycam? With a simple click a client can check how busy we are in each of our stores before they visit, or if they are time conscious they can book an appointment via our website. At Everyman we ensure that all customers receive quality over quantity, which starts with us having a team of vastly experienced talented barbers who are regularly trained and educated in the latest techniques, who deliver people to people service with honest advice and proper barber banter. our talented barbers begin with a thorough consultation before the haircut starts. This ensures that we have a clear image of the style a

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he UK’s two music licensing companies, , PPL and PRS for Music have launched their joint venture to create any one single comp - PPL PRS Ltd - to ing administer the licens public, of music used in known as “public PPL equally owned by performance.” in Leicester and is lined company is based mers with a stream The 200-person d to provide custo . It has been create both companies’ and PRS for Music licence covering of contact, and one making it easier to and n istratio service, a single point the admin usicLicence and thereby simplifying , TheM rights called is ctive e respe joint licenc PRS for music in public. The separate PPL and play and perform mers to purchase the need for custo brings to an end isation. each individual organ Music licences from

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Connecting you with our readers... ● Would you like to connect your brand and business to the fastest growing sector in the barbering industry. ● The Barber Magazine has the platform for you. ● You can target your message by using our portfolio of print, digital, and social media.

• PRINT VERSION • DIGITAL VERSION • FREE APP • INSTAGRAM • TWITTER • FACEBOOK • FREE AD DESIGN • FREE JOB ADVERTISING


New Products & TReaTmenTS

EffEctivE solutions for hair, bEards and skin

Readership T

he Barber Magazine reaches 6,890 professionals working within the barbering industry including decision makers, shop owners, mangers, and directors.

Fine art… inspirational hair design to take you through the spring!

Ria Smallwood foR The BlueBeaRdS Revenge, STyling By Tom Chapman

Each issue gives the readers insight into the latest news, equipment, software, tools of the trade, products, education training, and key upcoming trends to look out for.

TheBaRBeRmagaZine.Co.uk | 17

HAIRCARE

LASER QUEST

The Barber Magazine keeps our readers updated on their industry.

The Theradome® LH80 PRO Laser Helmet uses Laser Phototherapy (also known as Low-Level Laser Light Therapy) to stimulate weak hair follicles and provide them with targeted laser energy. This increases microcirculation, bringing nutrients and oxygen to stimulate hair growth and to stop or slow hair loss. Laser phototherapy also stimulates keratin production leading to better quality hair and thicker strands. Visit theradomeforhairloss.co.uk for full details

WE CAN REBUILD IT…

DOUBLE THE POWER

What our Readers do Barber shop owner Manager Barber Director Other

4,690 1,200 550 250 200

TOTAL

6,890

Benefitting from the revolutionary power of lithium ion technology, the DART professional quality cordless high power clipper offers a superior cutting performance, with double the power of a standard rechargeable clipper and technologically sophisticated performance blades and trimmers. The unique style, wide blade, and four guiding combs help to create texture while cutting as well as enabling the user to get the precise length settings for the desired hairstyle. For more information visit dartprofessional.com

Hair Rebuilding Fibre by NewHair+® is a new solution for men with thin hair. It is 100% natural, and available in different shades to match natural hair colour. Hair Fibre is a quick and simple application, ideal for clients who wish to achieve an optimum look for a special occasion as a temporary styling effect. Simply style hair into the desired look, tap a sufficient amount onto the scalp and finish with a hair spray for fixture. See more at kazem.co.uk

TURN UP THE VOLUME Morgan’s new Volume Powder Mattifying Styling Dust instantly adds volume and texture to the hair, ideal for fine hair to thicken with a matt finish and natural feel. This innovative styling formula is weightless and gives amazing results. Morgan’s Professional Barber Range covers everything you need including hair styling, beard and moustache taming, and an indulgent spa range. See the full range at morganspomade.co.uk

DO GOOD & LOOK GREAT!

The Bluebeards Revenge have launched a brand new hair gel in collaboration with men’s mental health charity The Lions Barber Collective. The Hair Gel has been developed especially with barbers in mind to provide them with a professional, multipurpose product that can handle both retro spikes and modern textured masterpieces. Most importantly, 50p from each tub sold is donated straight back to The Lions Barber Collective; helping the charity to raise awareness and prevent male suicides all over the world. To stock, contact trade@bluebeards-revenge.co.uk

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BuSINESS

Regional Circulation

Brand stand Becoming a product ambassador is on the bucket list for many barbers and hairdressers, but is it all it seems? How do you become one and what does it entail?

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lter Ego Italy has two uK ambassadors, who tell us how it has helped their career, and the opportunities available. “My relationship with Alter Ego Italy happened very organically,” explained Pete Burkill, Alter Ego Italy uK creative Ambassador. “They sent me some products to try and use on my editorial work. This happens quite a lot and I’m usually sceptical of trying new products in such a pressured environment. But these products really drew me in. I loved the smell, the packaging and the ethos of the company.” Pete started to use the products on shoots and shows, and credited them in publications.

“The relationship grew from there,” he said. “As well as using the products they were keen to use my background in education and thought I would be a good fit for what the brand stands for. “I have worked with many brands over the years but loved the fact that I was given an opportunity to work with a brand that is new and fresh in the uK without any preconceptions. I wasn’t looking to be a brand ambassador but this gave me the opportunity to work with a former colleague, Issie churcher, and to be involved in the direction of the company was an exciting proposition.” Issie churcher, uK colour Ambassador for Alter Ego, told us that if someone asks you to be a brand ambassador you have to believe in what they offer. “There are certain things I look for before I’ll commit and you need to make sure they are the company for you,” she said. “I’m looking for a high performance in the colour as well as the care range. I like

to work creatively so I look at a colour range like an artists’ palette. I was sent products and colours to play with and was impressed with the results so knew I wanted to help them grow in the uK. You have to believe what you are working with – I want to be true to my word when talking to clients or the press about what I can achieve and how it helps with my work. “Being a brand ambassador should be a two-way relationship; not only do they want you to help promote their products, but they should also open doors for you to meeting other industry professionals, sparking new relationships and introducing you to more creatives. Everyone’s journey is different but being an ambassador can certainly point you in directions you’d never dreamed possible!” For more information on Alter ego italy products visit sweetsquared. com/spotlight-on-alterego

South West

22%

20%

Midlands

North

6%

Pete’s toP tiPs:

issie’s toP tiPs: • choose a brand you believe in; not just the products but the brand ethos and philosophy. • Have as much involvement as you want; working with a smaller brand will offer more opportunities to have a say in direction, collections, shows or shoots. • Be true to yourself, don’t get swayed by a big fee or session work. Work with a brand you are proud to talk about.

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13%

13%

39%

• Money is important and to commit solely to one brand it has to be worth your while. Know your worth and don’t jump into something for the glory of a title. • You have to believe in what the brand and products stand for, you don’t want to feel like a fraud when talking about them. • It’s a two-way relationship and demands attention and respect from both sides.

London and M25 The Barber Magazine

East Anglia


Forward Features 2019 January

June /July

Barber Apparel Recruitment Trends 2019

(Bonus Circulation) Barber Connect Preview Education & Training Apprenticeships Scissors & Blades Barber Equipment E-Commerce Tools of the trade

February Business Add-Ons Marketing Software Trimmers / Clippers

International Digital Edition

March

Retail Focus Shampoos & Conditioners Create The Look

Finance Focus Social Media Hair Art & Patterns

(Bonus Circulation) Barber UK Preview Hygiene Franchising Focus

December

Review of 2019 In-Store Marketing & Promotions Education & Training

Monthly Features

August

NEWS

September

May

Movember & Decemberbeard Preview Health & Safety Christmas Gift Guide

A look at our industry on a global scale

Payment Systems and Solutions Shaving & Skincare Equipment old and new Barbers around the world

April

November Festive issue

Insurance Marketing Software

• Industry Update

PRODUCTS

• Haircare • Beard & Moustache Care • Shaving & Skincare • Furniture, Fixtures & Fittings

BUSINESS

October

Hair Replacement Beard Design & Care Products Workwear

• Boss Talk • Barbershop of the Month • Rising Star

FRANcHIsIN

G

CHARITY EVENTS: MOVEMBER

Stiff upper lip!

Sharing the lo ad

CHARITY EVENTS: MOVEMBER Marc Westerm an is a co-dire ctor of Westrow Awards Busin , and current ess Director of British Hairdre th e Year, with hi have been su ssing Busines s business part ccessful franch s ner Steve Row is or s for many ye business mod bottom. Westr ars, and he ex el. ow plains how th ey created the o

Everyone knows about Movember - growing a moustache in November right? But there’s so much more to this great charity…

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JOSH GRIFFIN FROM HULL FC GETS

A TRIM

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he Movember Foundation, in association with Rugby League Cares, launched a burly Man Van built to get rugby league fans feeling excited (and better equipped) to care for their health. The van boasts a trophy room, rugby league memorabilia, a suite of barbers for haircuts and shaves - and of course the opportunity to learn about the importance of men’s health. Run primarily by Rugby League Cares along with the crew at the Movember Foundation, between May and November of this year, the van is visiting a long list of major rugby league events and club matches, encouraging men to take pride in their health - just like rugby legends do. Many of the towns and cities the Man

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Van will visit are areas facing serious health challenges - including lower than average life expectancies and higher than average rates of cancer and heart disease. The Movember Foundation has the fantastic support of Barber B and his team from Piranha Hair Studio & Academy. Barber B has worked with Rugby League Cares to support explayers re-train to become barbers, and has got involved in the project recognising the importance of men’s health and the role barbers can play. His team have completed Movember’s online Movember Rated Barber training and joined the global community of barbers who proactively use the power of conversation that happen in the barber’s chair to improve the health of men.

franchise a bu siness is not somethin g that can be done withou t thought. To start with, m y business partner steve Rowbottom an d myself put in an awful lot of time and research to ensure that our business mod el was efficient and able to demon strate to pote ntial franchisees th at Westrow is a great and viable op tion. We observed quite quickly that our strateg y needed to be transferable, so that it could operate in mult iple locations, using the same syste m, brand and quality. As a key point in this, the fra nchise model also ne eded to be te achable and believable ; there really is little point havin Barber B is a long-time supporter of training those that want to take up barbering as a profession, and getting men to talk about the importance of men’s health issues. With his Barbering Academy (P.B.A.) he has been handing out information about the issues surrounding men’s health, together with the Movember Foundation, and Rugby League Cares. “Our aim is to create awareness to help reduce the rate of men dying early,” he said. “Many causes of these deaths could have been prevented. Getting men to take notice of their health and fitness will help our lads stay healthier and live longer.” To find out more about Barber B please visit barberb.co.uk.

“Partnering with Rugby League Cares on this initiative allows us to deliver a fun experience for rugby fans that can also save lives,” said Owen Sharp, CEO at the Movember Foundation. If you’re interested in joining the global community of barbers read more about it at movemberratedbarbers. com, and to donate or learn more about Movember, please visit movember.com.

The Movember Foundation has one goal: to stop men dying too young. As the only global charity tackling men’s health issues year-round, the foundation supports the following causes: prostate cancer, testicular cancer, mental health and suicide prevention. Since 2003, the support of more than 5 million men and women has funded over 1,200 innovative projects across 20 countries.

IBF WORLD FEATHER WEIGHT CHAMPION JOSH WARRINGTON GIVES OLYMPIC BRONZE MEDALIST NILES WILSON A ‘NEW SHAVED’ LOOK FOR MOVEMBER UNDER THE WATCHFUL EYE OF BARBER B

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Annual insertion: £299 in print, online and in app All adverts within e-magazines can be hyperlinked. Adverts flash, alerting the reader and enabling them to link through to your own website. Cost is dependant upon size of advert. • Front Covers • Advert Design Service • Paid Editorials

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Visit us at Barber Connect, stand H2!

ski nc ar e

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PRoMoTIoN

sH avi ng

Do you hear what I hear…?

£POA £POA £POA

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Bu sin ess

It seems only a few weeks ago supermarkets were encouraging us to enjoy a BBQ in the summer sunshine, and bars were enticing us in with the promise of refreshing gins and cool shady beer gardens… S oN uNSPLASH

PHoToGRAPHY BY GuuS BAGGERMAN

Bespoke Services • Advertorial FP • Advertorial DPS • Wraps • Belly Bands • Inserts • Sponsorships • E-shots

£POA £POA £POA £POA £POA £POA £POA

Celebrating 145 years of British manufacturing, Morgan’s has been supplying barber shops throughout the World since 1873. The Original Pomade manufacturer, we have an extensive range of Styling Pomades perfect for creating shiny and classic slick styles, from a side part, comb over or pompadour. Our pomades come in a variety of different holds, finishes and ingredients to suit the needs of all hair types and styles. Contact us for more information on becoming a Morgan’s stockist. Formulated and manufactured at Morgan’s factory in Whitstable, Kent England since 1873.

British Barber Shop supplies for 145 years

Salon Master successful Hot W Barbering, a fav 28 ye

STYLE • SHAMPOO • POMADE • SHAVE • BEARD • COLOGNE • SPA

S

Visit our website at www.morganspomade.co.uk for ouruddenly, full range the shelves are now Tel: +44 (0) 1227 792761 shop@morganspomade.co.uk heaving under the weight of Visit us at Barber Connect, stand H2!

seasonal tubs of chocolate, and the bars and restaurants are encouraging christmas bookings with a tinsel adorned tree and fairy lights. Yes, festive season planning is in full flow, and whilst many businesses are busy organising décor, promotions, and the staff party, they should also be turning their attention to their musical playlist. What does the perfect festive playlist sound like? Well judging by the charts and downloads over the past 15 years it seems most of the uk like the sound of christmas long past. In the official chart of the 20 best-selling christmas songs, only two were released post-2000! The decades ranging from the 60s to the 90s are split fairly equally, with Band

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Aid’s Do They know It’s christmas (the 1984 version) unsurprisingly at No. 1*. Does this reflect your clientele though? Are they likely to enjoy stepping back in time and remembering the year they didn’t get that must-have toy, yet their best mate did? Maybe your customers are hoping to disappear into your barber shop to escape the merriment and that all important lastminute present shopping for an hour, and a chilled beer! The key to a great playlist is knowing, and understanding, your audience and what they want. come christmas Eve however, when there is the mad dash for that ‘christmas haircut and shave’, you could always embrace the nostalgia, crack open the minces pies and have a full on sing-along to Fairytale of New York! Then again, you could always sneak

• The only commercial in the 2009 christmas No. 1 – from Rage Against the Machine. Your choice! Whatever your musical playlist selection is this year, make sure you have TheMusicLicence from PPL PRS. one contact. one Invoice. one Licence. Visit pplprs.co.uk for more details. * chart information from officialcharts.com, released 3rd December 2017

• Guaranteed

• Totally eliminates tempe • Totally com

• Salon Ma

W: www.salonmaster.info |

The Salon Master range has been


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