Cima P2 Dumps

The Chartered Institute of Management Accountants (CIMA) is a UK based professional body offering training and qualification in management accountancy and related subjects. It is focused on accountants working in industry, and provides ongoing support and training for members.

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Question No 1: What is a FMCP?

A physical product that is bought often.

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Question No 2: What is strategic marketing?

It is tied in with corporate strategy, by identifying which products and markets the organisation wishes to operate in.

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Question No 3: What is tactical marketing?

It is focused on the short term and on particular elements of the marketing mix.

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Question No 4: What is the marketing concept?

A philosophy of business, that holds that the key to organisational success is meeting customers' needs more effectively ad more closely than competitors (a belief system).

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Question No 5: What is marketing orientation?

An approach to business that centres its activities on satisfying the needs and wants of its custo mers (actual practices).

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Question No 6: What is production orientation?

The belief that success is achieved through producing goods or services of optimum quality as c ost-efficiently as possible.

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Question No 7: What is push marketing?

Pushing goods out to resellers - promotion is by the final seller in the value chain.

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Question No 8: The marketing environment consists of what three levels?

Macro-environment, micro-environment, the internal environment.

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Question No 9: What 8 parts make up Kotler's marketing plan?

The executive summary, situation analysis, objectives and goals, marketing strategy, strategic ma rketing plan, tactical marketing plan, action plan, budgets, controls.

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Question No 10: What are the 7 Ps of a marketing max strategy?

Product, price, place, promotion, people, processes, physical evidence.

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