At times of economic upheaval and low availability of finance, there’s a real danger that corporate strategy can take a back seat to survival. But organisations that abandon strategic thinking not only run the risk of undermining their chances of advancing their business when the economy improves, they also endanger their ability to weather the storm.
CIMA’s answer to this problem is to address strategy in simple, relevant ways that keep management focused on the future success of their company, while delivering clear courses of action to survive in turbulent times.