The Creative Idea also inspired the Wayfinding signage developed by Surface Architects. The studio used the ‘burst of energy grid’ to design the signs used inside the Olympic Park. The most iconic signs are “the series of 15 metre tall magenta wayfaring beacons with directions to the venues and exits as well as estimated walking distances between points on the site. This vibrating colour, “as it is one of the few colours not already used on the Tube and signage” (Burgoyne, 2012), become a distinctive asset for London 2012 as this continuously use on all wayfaring as wished by LOCOG that wanted to ensure consistency for all Olympics-related signage, whether onsite or in the city. [725] 30
Image published at pixeldi.com
The grid with multitude of lines that creates shard-like patterns was also an important element of consistency, connecting the Olympics events related as Olympics, Paralympics, Torch Relay and Volunteering Programme (Games Makers). Despite having the same identity each event had it own values as the FutureBrand Creative Director stated “Each has to remain true to the core spirit of the Games but develop a distinct take on it.” (Buckhurst, 2012)