PROCESS BOOK ALAB
COLOR THEORY FINALE PROJECT
BY: KEESHA CARILLE GARAYGAY
TABLE CONTENT
• Research
• Content Development
• Application
• Work in Progress
• Final Artwork
INTRODUCTION
Alab is a strong passion; it's a fire within a person that drives innovation, creativity, and purpose. This 58th shell anniversary can reflect the enduring energy that has fueled progress through the years. It's really a great honor that spark that started it all and continues to drive us to create a meaningful impact whenever in technology, sustainability, passion, community, or personal growth. This lab reminds us that we have the passion, and even the smallest idea can ignite changes.
INTRODUCTION
The color scheme used in the design is a Square one, with four colors spaced 90 degrees apart. The colors are Medium Purple or Amethyst, Lime Green or Spring Green, Sky Blue or Cyan Light, and Coral Red or Tomato Red. These colors represent creativity, energy, clarity, and emotional depth. The scheme offers a strong contrast, flexibility for creative exploration, and emotional resonance in both digital and print applications. The colors can be rearranged for different tone and message.
MOOD BOARD PALETTE
CONCEPT DEVELOPMENT
For me, Alab can represent a lot of meaning, but for me, it's an unwavering passion, strength, and love that burns within, and for this process book, I want to dedicate my process to single parents, especially moms. Why? Because I'm experiencing it, and mothers are raising their children alone. Just like a flame that refuses to die out, her dedication lights the way through the darkness, providing warmth and courage despite all the hardship. Alab is a fire that fuels her sacrifice, her dream for her child, and her unbreakable will to keep going.
APPLICATION COLOR THEORY AND ELEMENTS OF PRINCIPLES OF DESIGN
The chosen color scheme is a square palette of Medium Purple, Lime Green, Sky Blue, and Coral Red, representing creativity, energy, clarity, and emotional depth. This palette provides strong contrast, balance, and emotional resonance, making it effective for digital and print applications. The composition uses design elements and principles, such as bold color contrast, visual hierarchy, and typography like "Lora," to enhance the emotional tone and emphasize themes of resilience, sacrifice, and strength.
WORK IN PROGRESS
In the first image, I show the sketch or the line art; in the second image, I added a dark color to create a shadow. The third image displays my color palette— just plain colors without any shadows or designs. In the fourth image, I transformed the black into colors from my palette. The darkness is due to the shadow, and my color palette blends with black to enhance this effect. For the fifth image, I added details, extra light, and darker shadows. Finally, I hid the layers of other colors to focus on the background in the last image.
FINALE ENTRY ARTWORK
"You and Me Against the World"
Medium: A4, landscape
Date: July 31, 2025
This artwork depicts a mother embracing her child, symbolizing strength and bravery. The child wears a mask, indicating their mother's strength. The mother's eyes are closed, symbolizing peace. The vibrant halo of green thorns and flames, paired with a red cross, symbolize sacrifice and resilience. The piece celebrates the ALAB, a fire fueled by struggle, love, sacrifice, and resolve, ensuring survival and hope.