Issuu on Google+

• &21*5(662 ,%(52Ǖ$0(5,&$12 •

pDPLQKDPDLRUPRWLYD¾R ÄVXUSUHHQGHURVQRVVRVFOLHQWHV FRPVROXÂÐHVTXHGHVFRQKHFHP SRUFRPSOHWRq

M

(8527(&12/2*,$s0¼TXLQDVH(TXLSDPHQWRV,QGXVWULDLV/GD 7HO’)D[ LQIR#HXURWHFQRORJLDSW’ZZZHXURWHFQRORJLDSW

3RU+HOHQD3DXOLQR

118 119

ENTREVISTA

&21*5(6621$&,21$/ '(0$187(1¢ž2

&RPXPSHUFXUVRGHTXDVHDQRVD(8527(&12/2*,$Ä UHFRQKHFLGDSRUVHUXPDHPSUHVDHPSHQKDGDHPVROXÂÐHV LQRYDGRUDVHTXHPHOKRUHPDFRPSHWLWLYLGDGHGRVFOLHQWHV2 VXFHVVRHH[FHOÅQFLDFRPTXHHPSUHHQGHPWRGRVRVSURMHWRV H[SULPHPDVXDLGHQWLGDGHHRSHUFXUVRTXHGHOLQHDUDPSDUDR IXWXURFRPRH[SOLFRX/XÈV0DUTXHV6DUDLYDIXQGDGRUHGLUHWRU GHVWDHPSUHVDSRUWXJXHVDGHVXFHVVR

WLFDV GDV TXDLV Q¾R GHVFXUDPRV FRPR D REMHWLYLGDGH R SURƬVVLRQDOLVPR H D H[SHULÅQFLDTXHID]HPSDUWHGRQRVVR NQRZKRZ

p352),66,21$/,60248( *$5$17,026$&$'$352-(72 48(126¤$35(6(17$'2q 50 2 TXH GLVWLQJXH D (852 7(&12/2*,$ GDV RXWUDV HPSUHVDV GD¼UHD" /068PDYH]TXHVÎWUDEDOKDPRVFRP RV PHOKRUHV IDEULFDQWHV HXURSHXV WH PRVDSRVVLELOLGDGHGHYHQGHUVROXÂÐHV HVWXGDGDVHPFRQMXQWRFRPRVQRVVRV

78

IRUQHFHGRUHV H FOLHQWHV SDUD VROXFLR QDUDVVXDVQHFHVVLGDGHVFRPVROXÂÐHV Ƭ¼YHLV I¼FHLV GH XWLOL]DU H HFRQRPLFD PHQWHYL¼YHLV

50$VSDUFHULDVHDWLYLGDGHVFRPRV FOLHQWHV V¾R H[WUHPDPHQWH LPSRU WDQWHV SDUD D (8527(&12/2*,$ FRPR M¼ UHIHULX &RPR EHQHƬFLD D (8527(&12*,$ GHVWD IRUPD GH $

WHQWHV'RPHVPRPRGRDUXJRVLGDGH

WUDEDOKDU"

(8527(&12/2*,$ Ä XPD HPSUHVD

GDVVXSHUIÈFLHVHPFRQWDFWRFRPHVVHV

/06 6RPRV FRQKHFLGRV HP WRGR R

GH UHIHUÅQFLD HP 3RUWXJDO QD ¼UHD

ÎUJ¾RVGHP¼TXLQDVQ¾RHUDPGHYLGD

PHUFDGR QDFLRQDO H SHODV PDLRUHV H

GD PHWURORJLD H PDQXWHQ¾R LQGXV

PHQWHFRQWURODGDV

PHOKRUHV HPSUHVDV FRPR SURƬVVLR

5HYLVWD

p0DQXWHQ¾Rq

50 

WULDO&RPRFRQVHJXLUDPFKHJDUDHV

$V IHUUDPHQWDV HVSHFLDLV SDUD D

QDLVTXHUHVROYHPHƬFD]PHQWHRVSUR EOHPDVTXHOKHV¾RFRORFDGRV

VHSDWDPDU"

PDQXWHQ¾R LQGXVWULDO DSDUHFHUDP

/XÈV0DUTXHV6DUDLYD /06 1RLQÈFLR

PDLVWDUGHLQLFLDOPHQWHQXPDDERUGD

(VVHÄRQRVVRVHJUHGRTXHSHUPLWH

GDDWLYLGDGHHVSHFLDOL]DPRQRVHPPH

JHP GH PDQXWHQ¾R FXUDWLYD H SRVWH

XPDƬGHOL]D¾RGRVFOLHQWHVTXHFRQVL

WURORJLDGLPHQVLRQDOGDGRVHUXPDQH

ULRUPHQWH FRP RV DYDQÂRV WHFQROÎJL

GHUDPD(8527(&12/2*,$FRPRXPD

FHVVLGDGHTXHHXVHQWLDQDÄSRFDDRYL

FRVGDPDQXWHQ¾RFRQGLFLRQDGD

HPSUHVDTXHLQFRUSRUDYDORUDFUHVFHQ WDGRDRVSURGXWRVTXHYHQGH

VLWDURVPHXVFOLHQWHVQDTXDOLGDGHGH

0HVPRRVPDLVFÄWLFRVDFDEDPSRU

'LUHWRU 7ÄFQLFR GD )$* 3RUWXJXHVD 0XLWRV GRV SUREOHPDV GH DYDULDV SUH

506HWLYHVVHGHHVFROKHUSDODYUDV

VHUHQGHU»TXDOLGDGHGRQRVVRVHUYLÂR

PDWXUDV HP URODPHQWRV UHWHQWRUHV H

SDUDGHVFUHYHUD(8527(&12/2*,$

GH DSRLR WÄFQLFR SÎVYHQGD H LVVR VÎ

YHGDQWHV KLGU¼XOLFRV RX SQHXP¼WLFRV

TXDLVHVFROKHULD"

Ä JDUDQWLGR SHOR SURƬVVLRQDOLVPR TXH

HVWDYDPUHODFLRQDGRVFRPDIRUPDJH

/06 3DVVD VREUHWXGR SHOR 5LJRU

JDUDQWLPRV D FDGD SURMHWR TXH QRV Ä

RPÄWULFD GRV YHLRV DORMDPHQWR H ED

([DWLG¾RH3UHFLV¾RHRXWUDVFDUDWHUÈV

DSUHVHQWDGR


p129$0$5&$1235®;,02• &21*5(662,%(52Ǖ$0(5,&$12q 50 $ (8527(&12/2*,$ WHP RX WHU¼ DOJXPD LQRYD¾R UHFHQWH SDUD DSUHVHQWDU DR PHUFDGR" 6H VLP HP TXHFRQVLVWH" /06 ¤ HYLGHQWH TXH WHPRV SURMH WRV GH QRYRV SURGXWRV QD FDOKD 1D 0DQXWHQ¾R ,QGXVWULDO LUHPRV ODQ ÂDU XPD QRYD PDUFD QR SUÎ[LPR • &RQJUHVVR ,EHUR$PHULFDQR 1D 0HWURORJLD WHPRV GHVGH K¼  DQRV XPD QRYD UHSUHVHQWDGD FXMR SULPHLUR QHJÎFLRVHGHYHU¼FRQFUHWL]DUHP

80

ENTREVISTA

HVSHFLDLV SDUD HVVHV FDVRV HVSHFÈƬFRV

*RVWDYDGHWHUPLQDU DƬUPDQGRTXHVRXGDTXHOHV TXHDFUHGLWDHP3RUWXJDO HQRVSRUWXJXHVHV6H WLYHUPRVFRQGLÂÐHVWÄFQLFDV HFRQÎPLFDVHƬQDQFHLUDVQ¾R VHU¼SHORVUHVSRQV¼YHLVGH 0DQXWHQ¾RTXHDVQRVVDV HPSUHVDVGHL[DU¾RGHVHUGDV PDLVFRPSHWLWLYDVGD(XURSD

(VFROKHPRVHVWDVPDUFDVSRUTXHVHQ GR HPSUHVDV FRQFHLWXDGDV QRV RIHUH

50 &RP R FRQKHFLPHQWR TXH SRV

FHPFRQƬDQÂD

VXLGDDWXDOVLWXD¾RGDLQGÕVWULDHP

5HFHQWHPHQWH LQLFLDPRV XPD GL

3RUWXJDOTXDORFRQVHOKRTXHGDULD

YLV¾R GH /($1 0DQDJHPHQW RQGH RV

DRVUHVSRQV¼YHLVGHPDQXWHQ¾RGH

QHJÎFLRV HVW¾R D WHU XP FUHVFLPHQWR

P¼TXLQDVLQGXVWULDLV"

H[WUDRUGLQ¼ULR

/06 $FKR TXH Ä IXQGDPHQWDO Q¾R GH VLVWLUGHID]HUIRUPD¾RTXHSDUDDOÄP GH KDELWXDOPHQWH RUJDQL]DGD SRU HP

502TXHGLVWLQJXHHVWDVPDUFDVUH

SUHVDVGDHVSHFLDOLGDGHGHYHU¼VHUFRP

SUHVHQWDGDV GD (8527(&12/2*,$

SOHPHQWDGD SRU XPD IRUPD¾R GH DWX

GDVVXDVFRQFRUUHQWHV"

DOL]D¾R HP QRYDV WHFQRORJLDV QRYDV

/066HPGÕYLGDTXHDTXDOLGDGHGDV

IHUUDPHQWDV QRYRV PÄWRGRV GH WUDED

QHFHGRUHV$OL¼VPRGÄVWLD»SDUWHSD

QRVVDVUHSUHVHQWDGDVÄLQTXHVWLRQ¼YHO

OKR QRYDV PHQWDOLGDGHV (QWHQGR TXH

UDDOÄPGHVHUPRVRVGLVWULEXLGRUHVHP

RTXHQRVG¼RJUDQGHFRQIRUWRGHWUD

RV UHVSRQV¼YHLV GH PDQXWHQ¾R YLDMDP

3RUWXJDO GDV PDUFDV TXH UHSUHVHQWD

EDOKDUPRVFRPRVPHOKRUHV3RURXWUR

SRXFRSRUHVVHPXQGRIRUDRQGHVHYÅP

PRVDLQGDVRPRVSDUFHLURVGRVQRVVRV

ODGR WHPRV XPD SRVWXUD QR PHUFDGR

VROXÂÐHVWÄFQLFDVGHWDOIRUPDHYROXÈGDV

IRUQHFHGRUHVGDQGROKHVLQSXWVQRVHQ

PXLWR GLIHUHQWH GD KDELWXDO 3DUD QÎV

TXHVHWRUQDFKRFDQWHRPRGRFRPRDO

WLGR GH RWLPL]DUHP RV LQVWUXPHQWRV

FDGD FDVR WHP R VHX UHTXLVLWR GH WHU

JXPDVLQWHUYHQÂÐHVGH0DQXWHQ¾RDLQ

SULQFLSDOPHQWHQRLQÈFLRGDVXDYLGDRX

PRV GH HQFRQWUDU D VROX¾R PDLV DGH

GDV¾RIHLWDVHP3RUWXJDO

PHVPRQDIDVHGHSURWÎWLSRV

TXDGDDRQRVVRFOLHQWHGDÈWHUPRVXPD FDUWHLUD GH FOLHQWHV ƬÄLV TXH UHFRQKH FHPDPDLVYDOLDGRVQRVVRVVHUYLÂRV

50 4XDLV RV GHVDƬRV TXH D (852

p&$57(,5$'(&/,(17(6),¤,6 48(5(&21+(&(0$0$,6Ǖ9$/,$ '261266266(59,¢26q

504XDLVRVVHXVSURGXWRVHVHUYL

/062VGHVDƬRVV¾RLPHQVRVGHVGHOR

50$(8527(&12/2*,$UHSUHVHQ

ÂRVPDLVVROLFLWDGRVHP3RUWXJDO"

JRSRUTXHTXHUHPRVVHPSUHPHOKRUDU

WD D +RPPHO(WDPLF :\OHU 6\OYDF

/06 $ SURFXUD Ä PXLWR GLYHUVLƬFD

DVVROXÂÐHVTXHDSUHVHQWDPRVDRVQRV

7ULPRV)L[WXUODVHUH%HJDHQWUHRX

GD (VWH DQR WHP VLGR PXLWR IRUWH HP

VRVFOLHQWHV$PLQKDPDLRUPRWLYD¾RÄ

WURV 3RUTXH HVFROKHUDP HVWDV PDU

WHUPRV GH LQVWUXPHQWRV GH PHWUROR

VXUSUHHQGHURVQRVVRVFOLHQWHVFRPVR

FDVHQ¾RRXWUDV"

JLDQRPHDGDPHQWHUXJRVÈPHWURVEDQ

OXÂÐHV TXH GHVFRQKHFHP SRU FRPSOH

/06 7HPRV XPD GLYLV¾R GH PHWUROR

FRV GH PHGL¾R LQFOLQÎPHWURV HQWUH

WR&RPRÄÎEYLRLVWRVÎÄSRVVÈYHOFRP

JLD RQGH WUDEDOKDPRV FRP HPSUHVDV

RXWURV )HOL]PHQWH SDUD QÎV WDPEÄP

PXLWR WUDEDOKR PXLWDV YLDJHQV DR HV

DOHP¾VFRPRD+RPPHO(WDPLFGRJUX

WHP KDYLGR PXLWD SURFXUD GH DOLQKD

WUDQJHLURHSRULVVRFRPXPJUDQGHLQ

SR -HQRSWLN D 0ÑOOHU:HGHO 2SWLFDO H

GRUHVGHYHLRVDODVHUIHUUDPHQWDVHV

YHVWLPHQWRƬQDQFHLURGDQRVVDSDUWH

HPSUHVDVVXÈÂDVFRPRD:\OHU6\OYDF

SHFLDLV H DWÄ VROXÂÐHV GHVHQYROYLGDV D

*RVWDYDGHWHUPLQDUDƬUPDQGRTXH

7ULPRV)06HPXLWRVRXWURV

7(&12/2*,$ HQIUHQWDU¼ QR IXWXUR DFXUWRHDPÄGLRSUD]RHP3RUWXJDO"

SHGLGR GRV FOLHQWHV 3DUDOHODPHQWH R

VRXGDTXHOHVTXHDFUHGLWDHP3RUWXJDO

1D 'LYLV¾R GH 0DQXWHQ¾R ,QGXV

QHJÎFLRGHXPDQRYD'LYLV¾RGH/($1

H QRV SRUWXJXHVHV 6H WLYHUPRV FRQ

WULDO GLVWULEXÈPRV HP 3RUWXJDO D )L[

0DQDJHPHQW HVW¼ D UHYHODUVH PXLWR

GLÂÐHV WÄFQLFDV HFRQÎPLFDV H ƬQDQ

WXUODVHU GD 6XÄFLD D %HJD GD +RODQ

LQWHUHVVDQWH DEULQGRQRV DV SRUWDV D

FHLUDV Q¾R VHU¼ SHORV UHVSRQV¼YHLV GH

GD D &&XEHG GH ,QJODWHUUD H RXWUDV

QRYRV FOLHQWHV QRXWURV VHJPHQWRV GH

0DQXWHQ¾R TXH DV QRVVDV HPSUHVDV

HPSUHVDVHVSHFLDOL]DGDVHPQLFKRVGH

DWLYLGDGHDWÄDJRUDGHVFRQKHFLGRVSD

GHL[DU¾R GH VHU GDV PDLV FRPSHWLWLYDV

PHUFDGR GHVHQYROYHQGR IHUUDPHQWDV

UDQÎV

GD(XURSD M


"A minha maior motivação é surpreender os nossos clientes com soluções que desconhecem por completo"