International Journalism Symposium on Wildlife Conservation and on Sustainable Use of Wildlife Communication Alliance The idea of forming a Communication Alliance was born out of the recognition that hunting and hunters are increasingly facing attacks in all areas of the world. Strongly opposing views about the pros and cons of hunting for the conservation of nature and wildlife create a large
degree of confusion and divide among the public. The increasing presence of media in our lives, where information, either correct or not, can reach millions of people in a matter of minutes, can aggravate the divide. What is the difference between the anti-hunting
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lobby and the hunting community? Unity. The anti-hunting lobby is organized and uses its numbers to gain power. There are 30 million hunters globally, so there are the numbers; now, it is essential we organize. It is for this reason that the CIC forged a permanent alliance of media