February 6th
Take a picture and write a post or story about what motivates you on Mondays.
It can be as simple as taking a picture of your morning coffee or posting an inspirational or motivational quote.
Ask for a local recommendation from your followers.
Example: "I'm looking for a local landscaper" or "I need to find a new date night restaurant." Then ask your followers to comment or DM you.
Educate your followers by giving an industry update, tip, or forecasta perfect time to drive your authority by calling out mistakes, myths, or misconceptions.
Post or do a video to talk about how you are participating in the Share the Love event.
NATIONAL PIZZA DAY!
Start a debate and run a poll asking your followers:
DOES PINEAPPLE BELONG ON PIZZA?
People love to give their opinions!
Giveashout-outtoalocal business!Istherearestaurantyou loveorafavoriteboutiquefor Valentine'sDaygifts? OR TalkaboutSuperbowlSunday-Ask yourfollowerswhomtheyare rootingforortalkaboutthe upcomingHalftimeshow.
Post a picture of yourself with your family, doing yard work, etc. People are more likely to engage with photos!
SUPER BOWL SUNDAY
Everyone will be talking about this!
February 13th
The commercials are always the talk of the Super Bowl. Look up your favorite and share the link via YouTube. You can also ask followers what their favorite commercial was or simply ask if the team they were rooting for won!
VALENTINE'S DAY!
A great day for engagement! If you gave or received a gift, share a photo. You can also write a sweet message thanking your followers and wishing them a Happy Valentine’s Day!
Better yet, participate in Share the Love and share pics or videos from your day!
Are you reading a good book? Share a picture of the cover and let your followers know.
You can take it further by asking for recommendations or what they are currently reading.
Let your followers know about our new 3 Steps to Buying a Home in 2023 eBook.
Post the graphic in the Marketing Studio and offer to email it to them or give them the link to download it off our website*.
Random Acts of Kindness Day
Postanencouragingcaptionabout beingkind,shareastoryabouta timesomeoneshowedyou kindness,oraskyourfollowers aboutactsofkindnessthey’vebeen involvedin!
Are you visiting any Open Houses today? Take a picture and post.
Take a Sunday Selfie: Share what you are doing this Sunday and ask what your followers love doing to relax on the weekend, etc.
Presidents' Day
FAT TUESDAY
Share the King Cake Recipe post in the Marketing Studio under February Downloadable Social Media.
February 20th
ASH WEDNESDAY
IfyouobserveLent,youmaywant toconnectwithyourfollowers abouthowyou’reallpreparingfor Easteroverthenext40days.
Thankful Thursday: Share something or someone you’re thankful for using the hashtag #ThankfulThursday. You can also encourage your followers to share what they’re grateful for in the comments!
“Caption This”
Share an interesting or funny photo and have your followers give their best caption ideas. This is great for engagement!
Highlight a local business or event. This is a great way to support your community.
Post a picture. Depending on your location, are there any signs of Spring showing up? Share it!
Kick off the week with something motivational. It can be a quote, message, or a selfie showing what get's you moving on Mondays.
FHA MIP UPDATE
Record a green screen video about the FHA MIP update included in this email. If you aren't ready or able to do a video, post an update about the upcoming change and how it will help your clients.
February 27th
MARCH IS READ AN EBOOK MONTH
InformyourfollowersthatMarchis "ReadaneBookMonth"anddirect themtoourMortgageResources onourwebsitewheretheycan downloadavarietyofebooks.
DR. SEUSS DAY
Ask your followers to comment below on their favorite Dr. Seuss book and see which one comes out on top! Or, if you're feeling brave, record a video of yourself reading a Dr. Seuss tongue twister.
EMPLOYEE APPRECIATION DAY
Post a shout-out to your team and co-workers today for National Employee Appreciation Day! Or post a picture of your team and write a heartfelt thank you to them!
Ask your followers about their favorite local outdoor destination, i.e., hikes, parks, etc.
Attending an Open House? Post a picture or video.
March 6th
Take a few moments and use the instructions above to invite friends to follow your business pages on Instagram and Facebook.
Make a video or reel about why it is important that prospective buyers need to get pre-approved before searching for a home.
Highlight the Certified Home Buyer program and how it can help them get ahead of the competition.
INTERNATIONAL WOMEN'S DAY
Show your support by posting your love and appreciation for the women in your life. Bonus points if you post a picture with this!
Make a reminder post about the 2023 Tax Deadline (Tuesday, April 18th).
National Debunking Day! Debunk a common mortgage myth or misconception. Share a recent client testimonial on your Instagram and Facebook pages. Templates can be found in the Marketing Studio: Testimonial Templates.
If you need one, a tax deadline graphic can be found in the marketing studio under March Downloadable Social Media.
Poll your followers on whether they would keep or eliminate Daylight Saving Time.
March 13th
CHURCHILL'S 31ST ANNIVERSARY
Post a message celebrating our 31st Anniversary, share your favorite memory at CMC, or share the post from our corporate pages.
TODAY IS PI DAY!
Post the Happy Pi Day post we have available in the Marketing Studio or post a poll asking your followers what their favorite pie is.
Film and post your video or reel using the Tax Season Script included in this email.
If you aren't ready to do a video yet, post about the benefits of using a tax return as a down payment.
Inspire your followers by posting an engagement post like:
Let's share some positivity today!
In the comments below, tell me something that made you happy or grateful this week. Let's spread some joy and inspire each other to focus on the good things in life!
ST. PATRICK'S DAY
Post an engagement post like:
Share with us your favorite St. Patrick's Day traditions, whether it's wearing green, indulging in some Irish cuisine, or raising a pint of Guinness. I want to hear all about it!
Pictures help with engagement so post a picture of something you are doing this weekend.
National Backyard Day- Doing yardwork or enjoying your yard?
Post about it.