10979 Chalon Marketing Plan

THE EKLUND GOMES TEAM AT D O U G L A S E L L I M A N R E A L E S TAT E

G NEW YORK | FLORIDA | CALIFORNIA | TEXAS | NEVADA

SAYING HELLO / FROM THE #1 MEGA TEAM IN THE NATION

Thank you for the opportunity to represent your property!

We look forward to presenting 10979 Chalon Road in the manner in which it is truly meant to be exhibited. Using the best-in-class marketing strategies that define the vision of the property, we will capture the attention of a client base & audience that cares.

For your visibility, the following pages outline a strategic marketing plan that addresses a spectrum of tactics.

Truly yours, Wilson Chueire & Alex Vichinsky Eklund|Gomes Team Los Angeles

WWW.EKLUNDGOMES.COM

THE POWER OF EKLUND|GOMES

OVER $25 BILLION IN TEAM TRANSACTIONS AND COUNTING...

SAYING HELLO /

FREDRIK EKLUND LIC. ASSOC. R.E. BROKER • NY • CA • FL • NV

F

redrik Eklund has been called many things: broker to the stars, the #1 agent of his generation, Mr. Sell, Mr. NY, and now Mr. FL. With his trademark high kick, his record-breaking sales, and his truly expansive vision, Fredrik Eklund is a real estate industry phenomenon.

As the founder of the one hundred-member strong Eklund |Gomes Team, Eklund and his business partner, John Gomes have secured over $25 billion in residential transactions and successfully sold out over 100 new developments all during a decade of success together.

Fredrik’s flair for dynamic marketing and the ability to attract the industry’s most creative, high-profile, successful agents means that each of Eklund | Gomes’ luxury marketplaces will experience first-hand his determination, sometimes obsession, to get the highest price in the shortest amount of time – an attitude

and practice that has earned him lifelong client relationships.

With the philosophy that no property or price point is too big or too small, Eklund’s team did over $3.77 billion in transactions in 2023 alone across 1,750+ deals, representing many of the biggest names in Hollywood, Wall Street, and the fashion and music industries.

Originally from Stockholm, Sweden, Eklund studied at the Stockholm School of Economics.

At the age of 23, he founded an internet company with over 45 employees and went on to work for the investment bank SEB in Stockholm, London, Singapore, and Tokyo before relocating to New York City.

Fredrik is involved in several charities, including My Big Day, with the Princess of Sweden, Madeleine, as well as Zimbabwe’s Forgotten Children.

SAYING HELLO /

JOHN GOMES LIC. ASSOC. R.E. BROKER • NY • CA • FL • TX

T

he Eklund|Gomes Team cofounder John Gomes is among the most highly respected luxury real estate brokers in the country. As CoFounder of The Eklund |Gomes Team with Fredrik Eklund, they have secured over $3.77 billion in transactions in 2023 alone across 1,750+ deals and successfully sold out of over one hundred new developments all during a decade of success together, and expanded business to California, Florida, Nevada, and Texas. The Eklund|Gomes Team has allowed John and Fredrik to bolster their ranks with the finest of talent, all brokers of note in their own right, to ensure that of their clients are serviced with the top industry standards they are known for. He is a go-to resource for insights about current real estate market trends for the Wall Street Journal, the New York Times, CNN, CNBC, NBC, ABC and CBS, among other leading media outlets.

Fredrik and John have emerged as “Brokers to the Stars” having sold luxury penthouse apartments and mega-mansions to many of Hollywood, Wall Street and the music industry’s biggest names.

John is passionate about delivering value to top residential developers while elevating the real estate experience for buyers. His work routinely involves collaboration with highly accomplished photographers, stylists, interior designers, stagers, landscape architects, technology consultants, floor plan specialists, architects, graphic designers, event planners and publicists, providing input and direction on a full range of critical elements and sets the tone and direction of sales and marketing strategies.

Raised in Boston, he earned a Bachelor of Arts degree in Political Science and Communication Studies from the University of Rhode Island. He moved to New York City in 1996 and earned an MBA in Entrepreneurship from Baruch College.

SAYING HELLO /

WILSON CHUEIRE LIC. R.E. SALESPERSON • CA

Originally from São Paulo Brazil, Wilson Chueire has spent the last 2 decades between NYC, Miami and Los Angeles. Combining approximately 20 years of global sales and marketing experience as an executive, including 8 years in real estate sales.

Concurrently, Wilson has also been in the pulse of the international nightlife scene, where he has provided marketing consulting services to global hospitality brands as well as participate in several nightlife endeavors as a partner in the US and Brazil.

Possessing an impressive international book of business and a plethora of influential contacts, Wilson has been able to leverage his relationships during residential real estate growth cycles as well as explore commercial opportunities worldwide. Fluent in Portuguese and Spanish, and conversational Italian, Wilson has been a force to reckon on to drive sales in multiple markets.

SAYING HELLO /

ALEX VICHINSKY LIC. R.E. SALESPERSON • CA

A

lex Vichinsky, a Bay Area native, has a decade of successful experience, closing over $430 million worth of real estate in his career.

With extensive connections across California, he serves a diverse and discerning clientele in Los Angeles.

Representing buyers and sellers from Venice to West Hollywood and The Valley, Alex is an invaluable guide throughout the transaction process.

With expert negotiation skills and local knowledge, he provides intelligent advice based on his own experiences, leading clients toward sound investments.

Prior to real estate, Alex spent a decade at prominent Silicon Valley tech companies,including Facebook, Square, and Linkedin.

As a legal compliance expert, he presented at conferences across the U.S. and worked with professionals in data privacy, criminal cases, and trademark/copyright issues. His expertise in contracts and customer service seamlessly translates to real estate.

A graduate of Tufts University, Alex believes in the importance of education for building strong client relationships.

Outside of work, he enjoys dining with his wife, going to the zoo with his daughters, Noa and Margot, and searching for the best cheesecake in L.A.

13 OFFICES NATIONWIDE

NEW YORK CITY

|

THE HAMPTONS

LOS ANGELES | ORANGE COUNTY | MALIBU

NY | FL | CA | TX | NV

DALLAS | AUSTIN | HOUSTON

FORT LAUDERDALE | MIAMI |

JUPITER |

LAS VEGAS

PALM BEACH | NAPLES

10979 CHALON RD LOS ANGELES, CA 90077 Eklund|Gomes California

12 BEDS | 25 BATHS | 32,000 SQFT | 65,000 SF LOT

N

ew Modern Masterpiece that raises the bar for ultimate luxury, located through the Bel Air West Gate. Now is the time to acquire this turn-key home in impeccable condition and fully furnished. The panoramic windows of this architectural home offer commanding views of the Bel Air golf course & the City an Ocean beyond. Highlights of this designer home are listed but to experience the vastness, the attention to detail and incredible open flow of the floor plan one must tour it. Lavish designer kitchen with an attached chef kitchen plus a 5,600 sq ft Primary suite including a spa, 2 over-sized closets,12 bedroom suites, 25 baths within this 32,000 sq ft

home with another 10,000 sq ft of covered patios. 5 fully appointed bars, two lane bowling alley, theater, wine cellar, game room, private staff quarters, sports court, pavilion, gym, pool cabana, infinity pool w/ waterfall & spa, putting green with 50 ft fire feature, motor ct w/ 60 car parking & 14 car custom garage and huge motor court. Gated and secure plus a guard station. Included is a fully automated Creston system HI speed commercial Elevator, Mitsubishi state of the art HVAC. Trained maintenance crew and guard house. Also available for LEASE at $275,000 a month.

OUR UNIQUE ADVANTAGE ELEVATING MARKETING, PUBLIC RELATIONS, & CONTENT CREATION TO NEW HEIGHTS Eklund | Gomes boasts an in-house marketing team with members who bring experience from some of the world’s most prestigious brands. Our unwavering commitment to excellence shines through our internal expertise in public relations, graphic design, content creation, and marketing. We extend to our esteemed clients the privilege of exclusive access to toptier industry techniques and strategic partnerships, ranging from the artistry of drone photography and videography to the sophistication of visual staging and art curation.

OUR COMMITMENT In a saturated world of content, studies have concluded that the average person is exposed to over 5,000 ads in a single day. Human attention has never been more coveted and difficult to capture. Because of this, further studies show that the window of opportunity to engage a consumer is a mere 3 seconds. Eklund|Gomes has reverse engineered the sales process to truly understand how to carry your property through the closing finish line.

THE ROAD MAP LISTED

Content & Distribution

INSPIRATION PHASE

Photography • Video • Storytelling • Copywriting

SHOWINGS

Art of Persuasion

ARTICULATION PHASE

Private Showings • Comp Analysis • Emotion Induction • Lifestyle Promotion

OFFERS

Selling the Deal

CLOSING PHASE

Pre-Offer • Managing Emotion • Data Dissemination • Strategy Management

SOLD

10979 CHALON ROAD MARKETING PLAN

PRE-MLS LAUNCH 1. Collaborate with stagers if needed.

2. Promote on off-market websites & through direct outreach during this period.

3. Professional architectural photography.

4. Create property description.

5. Custom marketing collateral prep.

6. Begin press strategy with outreach to notable outlets across various platforms (TV, print, digital, video) with tenant consent and permission.

7. Prepare entry of property into MLS.

MLS LAUNCH 1. Live on MLS and syndicated websites.

2. Direct outreach to our personal buyer pool across markets.

3. Marketing of property through all Ekund|Gomes markets & offices: New York City, The Hamptons, Austin, Miami, Las Vegas, Palm Beach, Naples, Orange County, etc.

4. Email blast to our exclusive database of agents & potential clients.

- Our database consists of approximately 43,000 recipients nationally and translated into 8 different languages for distribution to 25,000 international recipients. This one of the most extensive real estate portfolios in the industry.

5. Social media campaign across multiple channels and mediums.

6. Listing to appear in Knight Frank with a network of worldwide offices.

7. Exclusive event for top brokers — intimate, select list by RSVP only hosted during sunset.

8. Personal calls to the Top 100 agents in the following markets: Los Angeles, San Francisco, New York Miami, Dubai, London, and Hong Kong.

ACTIVE 1. Coordinate filming opportunities with social media influencers.

2. On-going email blasts.

3. Targeted digital advertisements on reputable websites including Wall Street Journal, New York Times, Bloomberg, and more.

4. On-going social media campaigns.

5. Cross-market to relevant buyer pools across markets.

6. Broker’s open house.

7. Direct mailer to high value neighborhoods.

8. Regular marketing updates outlining digital analytics, campaigns, showings, feedback, & more.

MARKETING COLLATERAL DESIGNED TO TELL THE INSPIRING NARRATIVE OF YOUR PROPERTY We have the ability to craft strategic content programs that will aid in selling your home. Our network includes professional photographers, videographers, dedicated designers, talented stagers, content strategists, marketing experts, industry technologies, and an extensive network of other qualified professionals to ensure you have access to the industry ’s top resources.

Our top priority is showcasing your home’s exceptional features. Our in-house design team will produce bespoke marketing materials, including custom brochures, exclusive direct mail campaigns, targeted social media campaigns, and digital assets.

These will be distributed to an elite, highprofile black book of contacts.

THE BRAND NEW EKLUND|GOMES WEBSITE As the industry evolves, so do we. Eklund|Gomes remains at the forefront of innovation, anticipating trends, and pioneering advancements that shape the way properties are bought and sold.

Our commitment to staying ahead means you’re always equipped with cutting-edge tools to navigate the ever-changing landscape of real estate.

At Eklund|Gomes, we believe that every property tells a unique story, and our brand-new website is designed to bring that story to life like never before.

We understand that buying or selling real estate is a significant decision, and our commitment to innovation is aimed at giving your property maximum exposure and the spotlight it deserves, and our website provides just that.

Benefit from our extensive online reach and social media integration, ensuring that your home gains maximum visibility among motivated buyers actively searching for their dream property.

WWW.EKLUNDGOMES.COM

MEET MAYA Imagine having a dedicated real estate expert available to you 24/7, ready to answer your questions, provide valuable insights, and even suggest properties tailored to your preferences. Meet Maya, Eklund|Gomes’ revolutionary AIpowered real estate assistant – a game-changer designed to enhance your property journey like never before.

EXPERIENCE THE FUTURE OF REAL ESTATE ASSISTANCE Elevate your property exploration, seize opportunities, and make confident decisions backed by cutting-edge technology. Say hello to Maya today and discover the next level of personalized real estate expertise.

YOUR REAL ESTATE ENCYCLOPEDIA

NAVIGATE NEIGHBORHOODS EASILY

With Maya by your side, you have an entire world of real estate knowledge at your fingertips. Ask her anything – from market trends and property values to neighborhood dynamics and investment potential.

Maya’s expertise empowers you to make informed decisions with confidence.

Not familiar with a particular area? Maya has you covered. She’s a virtual tour guide, offering detailed insights into different neighborhoods, amenities, schools, and more. Whether you’re a local looking for a change or a newcomer to the city, Maya helps you explore with confidence.

PROPERTY RECOMMENDATIONS

AI-POWERED PRECISION

Searching for the ideal property can be overwhelming, but Maya simplifies the process.

Share your budget, desired location, and specific preferences, and watch as Maya curates a personalized list of properties that match your criteria. Say goodbye to endless scrolling – Maya streamlines your search effortlessly.

Maya’s intelligence goes beyond keywords. She understands context, learns from interactions, and adapts to your needs over time. The more you engage, the better she gets at tailoring her responses and suggestions to suit your unique preferences.

STAY AHEAD OF THE CURVE

YOUR TRUSTED PARTNER

Real estate is an ever-evolving landscape, and so is Maya. She keeps you updated with the latest market trends, emerging opportunities, and expert analyses.

Maya’s timely notifications ensure you’re always at the forefront of industry developments.

Maya isn’t just a tool – she’s a partner dedicated to your success. Whether you’re a seller seeking optimal strategies or a buyer in pursuit of the perfect home, Maya’s unwavering support makes your real estate journey smoother and more rewarding.

A NAME THE INDUSTRY TRUSTS The Eklund|Gomes Team and its exquisite lineup of properties have been featured on a conglomerate of trusted and iconic media outlets.

Always on top of the list for the past 10 years.

SOCIALLY CONNECTED

FREDRIK’S IMPACTFUL REACH With 3 million followers across multiple social media channels and one of the highest engagements of any Bravo personality, Fredrik has the ability to leverage these insights, making him and the Eklund|Gomes team one of the most visible real estate teams in the world. Along with an extensive influencer network and the Douglas Elliman brand, we are able to publicize and prioritize any and all of our exclusive listings.

THE POWER OF SOCIAL MEDIA

3 M+ FOLLOWERS

250 M+ SHARES

1 B+ INTERACTIONS

PR, DIGITAL ADVERTISING & MEDIA EXPOSURE When listing with Eklund|Gomes we meticulously craft a multi-faceted marketing strategy, uniquely tailored to highlighting the distinct qualities of your property. Our collaboration with Douglas Elliman’s acclaimed in-house PR team underscores our commitment to securing the best possible PR, an advantage rarely enjoyed by other real estate teams.

The strength of Eklund|Gomes lies in our truly meaningful presence in the real estate market, underpinned by established relationships within the media landscape. This powerful network enables us to provide a level of exposure and media attention that is unrivaled in the industry. Our properties don’t just appear in the market; they make a statement, creating a lasting impression in the minds of the most discerning buyers.

With Eklund|Gomes’ and Douglas Elliman’s combined forces, your property benefits from a tailored, high-impact marketing strategy. Our approach is not just about advertising; it’s about storytelling, reputation building, and creating a buzz that resonates across the media spectrum.

W W W. E K L U N D G O M E S .C O M