CV & PORTFOLIO

CV & PORTFOLIO @chubonic

laurensia.monica94@gmail.com

CV & Portfolio

Hello there!

My name is Laurensia Monica.

A Graphic Designer based in Surabaya, Indonesia, with high interest in creating and developing Brand Identity, Graphic Design and Social Media.

introduction

CV & Portfolio

introduction

What make me

DIFFERENT During my time working in the design industry, I’ve done projects from different business lines — f&b, hospitality, beauty, health, lifestyle, retail — handling items such as creating identity and brand development, graphic designs, packagings , art directions, photo directions and many more.

Whether designing identities or creating strategic marketing, I’m willing to do above and beyond, to bring out the value of the brands so it can reach out to the market.

CV & Portfolio

introduction

CURRICULUM VITAE WORK EXPERIENCES

EDUCATION

COMPUTER SKILLS

- Picodio Digital Agency

- C+C & Co

Bachelor in Visual

Adobe

Internship

Graphic Designer

Communication Design -

Photoshop, Illustrator,

(3 months)

(6 Months)

Petra Christian University

Indesign, After Effect,

(2012 -2016)

Premiere

Brand Designer

Social Major

Microsoft Office

(1 Year 5 Months)

St. Carolus Senior High School

Word, Excel, Power Point

- Elevate Branding Agency

(2009 - 2012)

- Frasa Agency Brand Strategist (6 Months)

LANGUAGE Bahasa Indonesia, English

CV & Portfolio

introduction

ACHIEVEMENTS & FEATURES - TOP 10

- SOCIAL CAMPAIGN

D’FEST2013 UK PETRA

SAHABATKU ORANGTUAKU

PRINT AD COMPETITION

Making Interactive Social Campaign and seminar for parents about

- FINALIST

Violence towards children

COMMUNICATION AWARDS 2016

in Godwin’s Elementary School

UMY JOGJAKARTA - VOLUNTEERS GARDA PANGAN FOOD RESCUE Collaboration Project between Kreavi & Krowd

Gradia

Clients

introduction

Our Clients

And many more

PORTFOLIO PROJECTS @chubonic

laurensia.monica94@gmail.com

MULTIPLE OW NERS

CHANG TEA BR AND DIRECTIONS BR AND DEVELOPMENT BR AND COLL ATER ALS SOCIAL MEDIA DIGITAL IMAGING

@chubonic

laurensia.monica94@gmail.com

Project Description

Chang Tea Up Chang Tea is an Indonesian Franchise Brand that sell authentic Thailand beverages and snacks with more than 30+ branches across Indonesia. It can reach the market easily because Chang Tea offer delicious and high quality products with affordable price.

We developed the Brand visual & direction for the launching of new variant drink of Chang Tea Up, a subsidiary brand of Chang Tea with more exclusive and expensive than the regular product.

Indonesians really love big sized fruits. Emphasizing the cool, sweet, fresh, and size of juicy mangoes, it can attract more target markets. Perfect for battling the hot and humid of tropical weather.

Portfolio

Project Description

Chang Tea Up

Portfolio

MULTIPLE OW NERS

KALECI BR AND DEVELOPMENT BR AND COLL ATER ALS BR AND LOGO DIGITAL IMAGING SOCIAL MEDIA

@chubonic

laurensia.monica94@gmail.com

Project Description

Bola Ubi Kaleci Kaleci is a Local Food Brand originating from Bandung, West Java which was founded in 1984. The name Kaleci itself comes from the Sundanese language which means marbles.

The Kaleci Brand needs to keep relevant and consistent in admist of food and snack competition that is so competitive, furthermost in Surabaya. Therefore Kaleci needs a breakthrough and innovation in order to widen the awareness, boost the engagement, refresh and reminding the Brand in customer’s mind.

We developed the Brand and create a new way to eat by launching new variant menu of Kaleci to refresh and establish the Brand. Also to introduce traditional food for younger target market in a fun and modern way so the local culture can be preserved

Portfolio

Project Description

Portfolio

MULTIPLE OW NERS

HACHI - HACHI BISTRO BR AND DEVELOPMENT BR AND COLL ATER ALS BR AND PROMOTION SOCIAL MEDIA

@chubonic

laurensia.monica94@gmail.com

Project Description

Hachi - Hachi Bistro Hachi - Hachi Bistro is an Authentic Japanese Fusion Bistro located in Jakarta, Indonesia. Founded in 2003, Hachi - Hachi Bistro grows and expand its branches across Indonesia such as Surabaya and Malang region, East Java

Togetherness, Old Buddies, Comfort.

These three words became Brand Personality of the brand and implements them in Marketing Strategies, outlet and Social Media.

s With these approach, Hachi - Hachi Bistro can grow up and make some memories together alongside customer, making Hachi-Hachi Bistro become a special place “not just a restaurant” in our customer’s mind, resulting many loyal customers gather around and bring new customers everytime. This impact made Hachi Hachi Bistro gets 2 nd place in “Best Asian Restaurant” and 3 rd place in “Best Japanese Restaurant (Star)” JawaPos Culinary Awards 2018

Portfolio

Project Description

Hachi - Hachi Bistro

Portfolio

NAYZ LIFE BR AND IDENTIT Y BR AND DEVELOPMENT BR AND GUIDELINES BR AND COLL ATER ALS

@chubonic

laurensia.monica94@gmail.com

Project Description

Nayz Life Nayz Life is a company focusing on woman empowerment especially housewives to inspire lives with nutritional and healthy food products especially homemade baby organic foods

Nayz Life brand needs to reach Milennials as their main target market, therefore they need to be relevant and standout for Millenials to notice the brand.

We developed the Brand and Visual Direction by using 90’s Retro style in all organic baby food promotion collaterals in order to stand out from competitors that mostly focusing on baby friendly look with pastels and cute visual elements and also to add nostalgia effect as most millenials already become parents in recent years.

Portfolio

Project Description

Portfolio

MULTIPLE OW NERS

MICROBUS KOFFIE BR AND RESEARCH BR AND DEVELOPMENT STR ATEGIC MARKETING SOCIAL MEDIA

@chubonic

laurensia.monica94@gmail.com

Project Description

Microbus Koffie Located in Bandung, West Java, Microbus koffie is a coffee shop that serves a variety of coffee, foods and snack since 2019.

When the pandemic took place in 2020, Microbus Koffie was forced to close its shop because of the Pandemic circumstances. A year after, in 2021, Microbus Koffie starts reopening again and because of that Microbus needs to raise awareness and reminding customers to come to the coffee shop after closed for one year.

We challenged ourselves to raise awareness and engagement within 15 days with a certain budget that already agreed upon and see how it can improve and determine the direction that we take next.

Portfolio

Project Description

Microbus Koffie We reasearch the target market, competitors as well as the brand itself to find the problems also insights that helped us creating the contents and actions to raise awareness and engagements. And to create image of brand that suitable for approaching the target market.

By highlighing the peaceful, calm and warmth of the locals , and also using local delicacies like Bagelen and Sweet Potato Balls as a new way to enjoy coffee, Microbus Koffie differentiate themselves from majority coffee shop which mostly pairing coffee with Western desserts and snacks, making the coffee shop stand out among competitors.

Portfolio

Project Description

Microbus Koffie RESULT - BEFORE Microbus Koffie Social Media isn’t fully optimized because lack of time to manage. Monotonous, lack of variety of contents, and also lack clear and engaging message, either the lack of clarity of the USP brand or the captions, make people easily disinterested

Portfolio

Project Description

Microbus Koffie ENGAGEMENT RATE - BEFORE Microbus Koffie engagament is lower than the others with average interaction 5 likes per post while the chart is volatile with high turnover rate.

Portfolio

Project Description

Microbus Koffie RESULT - AFTER More organized, more variety of contents with engaging messages highlighting USP of the brand, proactive to interact and approach with care and more “humane” so the post can be relatable resulting more connection and engagement

=

Portfolio

Project Description

Microbus Koffie ENGAGEMENT RATE - AFTER Microbus Koffie engagement rate has been risen for the past 15 days with average interaction and likes 2 times more and the chart is more stable than before

Portfolio

Project Description

Portfolio

Microbus Koffie WHAT SHOULD WE DO NEXT 1. Be more organized and make your profile easy

3. Create contents with customers in mind.

to find with hashtag format.

By creating Hashtags format, target market can find

By understanding what customers need and want

the account much easier. The hashtags format can

can make a huge difference. Using customers

also turn to soft selling or reminder for people to visit

Point of View for creating contents such as Menu

the cafe.

Of The Day, Morning in Microbus Coffee, Type of Customers in Microbus Koffie, Promos, and

2. Create User Generated Content.

also creating events for communities can make

By creating and also uploading contents generated by

customers feel closer and personal. To use only

users, it can bring significant impact to make them

social media is never enough, the cafe needs to

feel appreciated and get involved with the growth of

Integrate all parts of marketing in the cafe as well

the cafe, resulting the increase of cafe’s credibility

to create synergy between Social Media and Offline

and reputation at the same time

presence so it can bring an engagement increase as well as customers trust.

PT. GELORA DALU BESTARI COMPANY PROFILE

@chubonic

laurensia.monica94@gmail.com

Project Description

PT. Gelora Dalu Bestari PT. Gelora Dalu Bestari is an Indonesian company that engaged in the construction and engineering sector as the main line with scope of work. They also have supporting group businesses that are also active in providing Geotextile products, construction accessories, Fire Alarm, Fire Pressure, CCTV, Xovis Radar, etc.

As a company getting bigger and more successful, they need more deliberate strategy in order to keep up and reaching the target market, one of the strategy is to change the brand image of the company.

With the use of modern, luxury and elegant approach, can make the company stand out from other competitors, resulting the rise of awareness and credibility thus can make customers feel safe and trust can be increased

Portfolio

Project Description

Portfolio

HERE TO CREATE @chubonic

laurensia.monica94@gmail.com