Trois Rivières brand identity Authenticity • Martinique, in the French West Indies, is the birthplace of agricole rhum • Trois Rivières only produces pure cane agricole rhum in the respect of the traditional know-how => distillation of pure sugar cane juice, the « First pressing » of sugarcanes • Trois Rivières plantation was founded more than 3 centuries ago by Nicolas Fouquet (Superintendent of Finance under Louis XIV) • Trois Rivières is a plantation rhum. The sugarcanes are located in the South West of Martinique (220 hectares) • The windmill, used in the past to press sugarcanes is the emblem of Trois Rivières
Elegance and distinction • Trois Rivières rhums have won many distinctions at international spirit challenges • Original Blue colour is a powerful distinctive sign symbolising the maritime personality of Trois Rivières rhums • Powerful aromas, fineness and freshness characterize Trois Rivières rhum original style • Old rhums exclusive selections made of limited series, single casks, old vintages
Evasion • Martinique origin, pearl of the French West Indies • Wonderful geographical situation in the South of the island with plantations overlooking the beaches • The brand symbol, a map of Martinique surrounded by the azure blue of the Caribbean sea invite to exotism