Luminary Custom Publishing LCJK<I:FLEKP :FDDLE@KPI<JFLI:<>L@;<D<D9<IJ?@G;@I<:KFIP
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LUMINARY PUBLISHING specializes in creating media that illuminates your brand’s message and delights and informs your audience in a meaningful way. Put Our Excellence To Work We have 15 years experience designing publications that engage the mind, appeal to the eye and engage people’s hearts. Our core business is publishing unique and original magazines, directories and web content under the Chronogram brand in the Hudson Valley region of New York. Our ﬂagship, Chronogram, has become an integral part of the culture of the Hudson Valley. A Few Good Clients. Now our business has grown to include custom publishing services for a few organizations and businesses in the greater New York City area. Our loyal readers have become our ﬁrst clients for custom publishing. Building on their success, we are reaching out to accept a limited roster of new relationships to whom we can give the personal attention needed for successful results.
I NST IT UT E FOR
Together we build your brand in a voice that speaks directly to your audience.
Value In Experience We are committed to helping you get the best value for your investment—by freeing up your time, by better design choices, through relationships with the best talent in the Hudson Valley, through careful selection of paper and printers— You beneﬁt from our experience saving money on our own projects.
THE LARGEST NUTRITION SCHOOL IN THE WORLD
2 0 0 9 PROF ES SIONA L TR A INING PRO GR A M
Talent And Expertise Every step of the way we bring exceptional, customer focused talent in design, writing, editing, art, photography, and production.
Our Process We take time to listen to our clients, make sure we are on the same page, and then we move fast to create your publication. Here are the steps we implement for a successful outcome: ENGAGEMENT At the outset we agree to create a well-deﬁned product outcome with a detailed action plan including your time commitments. IMMERSION We take the time to understand your audience and your total communications environment. We align our approach to your existing marketing goals and strategies. Then we begin the design and editorial process. VALIDATION We provide a prototype for discussion and alignment. After your review and a discussion we reﬁne the product. REVIEW You review the ﬁnal draft approaching ﬁnal selection of papers and printer, and ﬁnalize pricing. APPROVAL Ready for ﬁnal signoff and printing DELIVERY The ﬁnished piece is ready to be delivered or distributed REASSESSMENT Building on our in-depth engagement it becomes possible for us to partner with you in complementary ways including design services, electronic delivery, and new print products.
314 Wall Street, Kingston New York 12440
Luminary Custom Publishing
CASE STUDIES HealthQuest
Institute for Integrative Nutrition
Dutchess County Tourism
Ulster County Chamber of Commerce
The Hudson Valleyâ€™s biggest Health Services System.
The largest nutrition school in the world, based in New York City.
Chamber of Commerce for Ulster County, New York.
To introduce potential patients to 15 new practices in the HealthQuest Medical group.
To ďŹ nd a fresh and engaging update for the schoolâ€™s semi-annual course catalog.
The ofďŹ cial organization for marketing and promoting the assets of Dutchess County, New York.
Hometown Health: Luminary conceived a 24-page book highlighting each new practice. The book introduces each practioner in a personal and friendly tone, with original portrait photography throughout. The piece was distributed throughout the Hudson Valley.
2010 Course Catalog: A team of our designers worked intensively and collaboratively with marketing and editorial leaders at the Institute for Integrative Nutrition to develop a creative design solution that updates the schoolâ€™s look. Later, their website was also updated to reďŹ‚ect the new look and feel.
Conception Editorial Content Art Direction & Design Photography Illustration Printing Distribution
Art Direction & Design Photography Printing
To create and support through advertising sales the Chamberâ€™s annual membership directory.
To create an annual tourism book whose design would rival previous yearâ€™s award winning look, and to sell sufďŹ cient ad pages to support the project.
Lifestyle Guide: The Luminary ad sales team developed a sales strategy and sold more advertisements than the Chamber ever had before. The editorial and design team created an award level design. The ďŹ nished product was the most proďŹ table book the Ulster County Chamber had ever had.
Dutchess County Travel Guide: The Luminary ad sales team successfully sold more local tourism related ads than in previous years. Using text provided, the design team created an award level design.
Ad sales Editorial Content Art Direction & Design Printing
Ad sales Art Direction & Design Printing
5-months from initial meeting to customer delivery.
4-months from initial meeting to customer delivery.
3-months from initial meeting to delivery.
H U D S O N V A L L E Y R E(845) G I 679-3706 ON
Dutchess County Economic Development Corp. Dutchess County Tourism 3 Neptune Road, Poughkeepsie, NY 12601
845-463-4000 / 800-445-3131 >`]TSaaW]\OZB`OW\W\U>`]U`O[
General Dentistry Implant Dentistry Cosmetic Dentistry
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Our guest speakers pioneer new ideas, theories and direction
Historic John Kane House East Main St.
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<3E1/@33@ Christ Church Quaker Hill
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Trinity Pawling School
McKinney & Doyle Fine Foods Cafe
Our Facility New 10,000 Square Foot Facility, Serene Mountain and Wooded Setting on 9 acres, Treatment Rooms Overlooking Gardens and Nature, Highest Standards of Sterility, Separate Zoned Air PuriďŹ cation System, Separate Surgical Suite, Caring and Compassionate Environment.
Peale Center for Christian Living
Castagna Commerce Park â€˘ Pawling, NY
A mixed use commercial community by Castagna Realty Co., dedicated to the development of profitable, environmentally responsible projects that enhance the community.
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For Information (516) 627.6700 â€˘ www.castagnarealty.com
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Check Us Out on the Web! (845) 679-3706
WALKWAY TO DUTCHESS COUNTY
314 Wall Street, Kingston New York 12440
2008-09 LIFESTYLE GUIDE & MEMBERSHIP DIRECTORY
CHAMBER OF COMMERCE OF ULSTER COUNTY
3-months from initial meeting to street distribution.
THE 2008-09 CHAMBER OF COMMERCE OF ULSTER COUNTY