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beHEREnow mediakit2010

what our advertisers are saying “If you’re interested in attracting an intelligent and adventurous audience to any type of event in the Hudson Valley region, it goes without saying amongst presenters that you simply must be in Chronogram.” —Mark Primoff, Director of Communications, Bard College “We have been advertising since we began, about four years ago, and we get more than 80% of our clients from advertising with Chronogram. We do advertise with other publications, but do not get the same results as we do from Chronogram readers.” — ­ Myra Schwartz, Pathways Mediation Center “Large, full-color display ads make a measurable, powerful difference—particularly if you are advertising what your products look like. Launching Beyond the Box Web Solutions this past year, I advertised all over, from movie theater slides to freestanding tripods in banks, but the one investment that guaranteed results was our regular monthly ad on Page 3. I owe a large chunk of my client base to people who saw this ad, and to the referrals they made in turn. Thank you, Chronogram!” —Bram Moreinis, Principal, GamefaceWeb Design “It’s beautiful, intelligent, free of charge, and widely distributed. The plain and simple reasons I consider Chronogram amongst the top three places to advertise in the Hudson Valley.” —William Lessner, Marketing Director, Adams Fairacre Farms “Because my picture is in my ad, everywhere I go now people recognize me. They come up to me and talk to me about my business. I’ve had so many positive comments about both my ad and my business. Because my ad is in Chronogram, I get all these people’s stories about how they love Chronogram, how they read it every month and how they never miss it. I’m always pleased with the quality of interesting people who approach me saying they are regular Chronogram readers.” —Ajax Greene, Co-founder, On Belay Business Advisors “Advertising in Chronogram has been a very effective source of advertising for my dental practice. The quality of the publication and presentation of my ad represents Tischler Dental very well.” —Michael Tischler, DDS,Tischler Dental “We love Chronogram. Our guests thoroughly enjoy reading the publication as a way of being connected to the arts, culture and spiritual aspects of our area. The Emerson’s annual marketing efforts always include

Chronogram as a way of reaching an educated, and enlightened, audience.” —Paul Rakov, Emerson Place “We like to support a locally owned and operated media company. We think the Chronogram publishing and editorial staff and their readers are in sync with the WDST listener. When we advertise in Chronogram, we know we are reaching a good segment of our target market.” —Gary Chetkof, 100.1WDST / RadioWoodstock “By the way, the response to my ads in your magazine has been fantastic. It’s always ‘I’ve seen your ad in Chronogram,’ although it doesn’t really matter where they’ve seen it. Chronogram is so ubiquitous that it is the first thing that comes to people’s minds. So, thank you again.” —Michael Gold,The Corporate Image Photo Studio

LUMINARYPUBLISHING 314 Wall Street, Kingston, NY 12401 | t 845.334.8600 f 845.334.8610 |

giving back to the community Each year, Chronogram helps the work of local not-for-profit organizations by offering numerous sponsorships and providing low-cost advertising. In addition to the consistently high quality, in-depth editorial coverage that is the staple of our magazine, this is our way of giving back to the community we love. Here is a small selection of organizations and events Chronogram sponsors: Bardavon Opera House

Queen’s Galley

Bird-on-a-Cliff Theater Company

Rhinebeck Chamber of Commerce

Celebration of the Arts

Rhinecliff Waterfront Day

Children’s Media Project

Rosemarie D. Gruner Memorial Cancer Fund

Dutchess County Chamber of Commerce

Rosendale Street Festival

Go Green Energy Fair


High Meadow School

Sri Karunamai

Hudson Opera House

Studio Artists Tour

Hudson Valley Green Drinks

Sustainable Hudson Valley

Hudson Valley Green Fair

Taste of New Paltz

Hudson Valley LGBTQ Center

Time and Space Limited

Jacob’s Pillow

Ulster County Chamber of Commerce

Kingston Soapbox Derby

Unison Learning Center

Kingston Together

Vagina Monologues

Kingston Uptown Business Association

Vanderbilt Mansion Holiday Lighting

Lark Street BID

WAMC – Live at the Linda

Meet Me in Marlborough

Women’s Health and Fitness Expo

New Paltz Chamber of Commerce

Women’s Studio Workshop

Old Songs Festival

Woodstock Animal Sanctuary

Poetry of Rumi

Woodstock Chamber Orchestra

Poughkeepsie Farm Project

Woodstock Film Festival

Present Company Theater Group

YMCA of Kingston and Ulster County

LUMINARYPUBLISHING 314 Wall Street, Kingston, NY 12401 | t 845.334.8600 f 845.334.8610 |

circulation & readership When you advertise in Chronogram, you’ll speak directly to 55,000+


readers and business owners, people who care about quality, integrity, learning, healthy lifestyles, creativity, ethical business practices, sustainability, and personal development.

With 700+ locations, we distribute 20,000 magazines in the winter months and 25,000 magazines in the spring, summer, and fall on both sides of the Hudson River: Greene, Columbia, Dutchess, Orange, Putnam, and Ulster Counties in New York, plus Berkshire, MA, and Litchfield, CT.

Readers Are Loyal to Chronogram Advertisers. Our readers share our mission of building community and are cocreating it with us. They’re interested in the local Hudson Valley perspective, but are curious and concerned about the larger world, the big issues, too. Chronogram readers are active in a wide variety of pursuits, desire a high quality of life, are loyal to “keeping it local,” and favor Hudson Valley businesses that offer quality products and services.

“It’s beautiful, intelligent, free of charge and

widely distributed. The plain and simple reasons I consider Chronogram amongst the top three places to advertise in the Hudson Valley.”

And, our comprehensive listings of cultural and entertainment events, personal development and educational offerings, and more have established Chronogram as the Hudson Valley’s leading voice on the arts, culture and spirit. Chronogram readers are among the Hudson Valley’s most influential consumers.

—William Lessner, Marketing Director Adams Fairacre Farms, newburgh, Poughkeepsie, Kingston, NY


















*2004 Population Based on New York’s Hudson Valley County Data: and Marist College Bureau of Economic Research, First Quarter 2005:





a community

of readers, thinkers & people who get things done 78% of readers use

Chronogram to help make purchasing decisions. Annual Household Income

52% report income of $61,000 or more. $61,000 – $90,000.......................................................................... 30% $91,000 – $120,000........................................................................ 10% $120,000+......................................................................................... 12%


say it’s “very important” to eat natural,


say it’s “very important” to shop locally


say it’s “very important” to purchase products and services that are produced sustainably.


organically grown local food.

say it’s “very important” to make socially


responsible investments.

Educational Level

The people we surveyed:

94% have some college or more.

Have definite plans to remodel........................................ 21% Redecorate. ............................................................ 19% Landscape............................................................... 27% Probably plan to remodel............................................... 19% Redecorate. ............................................................ 37% Landscape............................................................... 22%

Some college...................................................................................... 23% College degree.................................................................................. 35% Graduate degree................................................................................ 30% PhD/MD............................................................................................... 5%

get your message across: join the Chronogram community today. Here’s what you’ll get in return: High Visibility 700+ locations, both sides of the Hudson Integrated Marketing print, Internet, e-mail, events Cost-Effective Reach readers with diverse interests and needs Long Shelf Life readers refer to again and again, all month long

The Emerson’s annual marketing efforts always include Chronogram. It helps us reach an educated, enlightened audience. — Paul Rakov, Director of Marketing and PR Emerson Place, Mount Tremper, NY

start Here now: Call 845.334.8600

sizes & rates chronogram magazine

print ad sizes 1/8 4.2” x 2.8”

1/4 4.2” x 5.825”

Full Page / Cover 10” x 13” + 1/8” for bleed (9” x 12” live area)

1/2 Vertical 4.2” x 11.875”

1/2 Horizontal 8.625” x 5.825”

web ad sizes HEADLINER 728 x 90

“We love Chronogram. Our guests thoroughly enjoy reading


being connected to the arts, culture and spiritual aspects of our area. The Emerson’s annual marketing efforts always


the publication as a way of

branding button

include Chronogram as a way of reaching an educated and


160 x 600

120 x 90

enlightened audience.” —paul rakov the emerson inn & spa

web sizes are in pixels


cover ad rates

combined publication rates





Inside cover





Back cover





full color display ad rates





Full Page





1/2 Page





1/4 Page





1/8 Page





black/white display ad rates





Full Page





1/2 Page





1/4 Page





1/8 Page





directory listings All display advertisers receive a FREE basic listing (business name and contact information only). Include a 50- or 75-word description of your products or services for the following rates.

50 words 75 words



all prices are per month

web ad rates 728 x 90 HEADLINER


160 x 600 skyscraper








all WEB prices are per 1,000 impressions (CPM)

8-Day Week ad rates 160 x 600 skyscraper

$120 TOP / $105 BOTTOM $90 TOP / $75 BOTTOM

468 x 60 BRAND BANNER featured event


Save money when you maximize your marketing efforts with a presence in both Chronogram and the quarterly Chronogram Guide to Healthy Living. Reserve space for your display ad in 3 issues of Healthy Living in combination with a 12-month directory listing contract in Chronogram and save 5%. Or receive a 10% discount when you schedule a 3-issue display ad in Healthy Living in combination with a 4-issue display ad in Chronogram.

submissions The deadline for display ad submissions is the 13th of the month prior to publication or the next business day if the 13th falls on a weekend or holiday. For example, June 13th is the deadline for the July issue. Submit ads & directory listings via e-mail with your business name and the month the ad will run in the subject line to Please attach (rather than embed) your file. We also accept ads on disk or CD via standard mail sent to 314 Wall Street, Kingston, NY 12401, Attn: Production Department. Ads may be submitted as PDF, EPS, TIFF, or JPEG; minimum resolution 300 dpi. We do not accept Quark, Adobe PageMaker, Microsoft Publisher, PowerPoint, or Works files. Revisions can be e-mailed to or faxed to 845.334.8610, Attn: Production Department. Text pages 100 lpi. Covers 200 lpi. Submit films reading right emulsion down (RRED). Advertiser owns or controls all intellectual property rights to the advertisement and agrees to indemnify and to hold Luminary Publishing, Inc., its agents, and assignees harmless from all liabilities, claims, losses, or damage of any kind arising out of the publication of any advertising submitted to Luminary Publishing, Inc., on behalf of the Advertiser. Contents of all advertisements are subject to the Publisher’s approval. The Publisher reserves the right to reject or cancel an advertisement or insertion order, and to insert the word “advertisement” above or below an ad.

payment terms Payment is required with a signed contract prior to ad publication. We accept Visa, MasterCard, Discover, and American Express. Check, money order, or purchase order acceptable pending credit approval. Payments are nonrefundable; credit will be issued for errors in which the Publisher is responsible. The liability of the Publisher for any error for which the Publisher can be held legally responsible will not exceed the cost of the advertising space. Cancellation of space reservations by the Advertiser will result in an adjustment of the rate (short rate) for ads run to the full, open (onetime) rate, to reflect the cost of the space.

LUMINARYPUBLISHING 314 Wall Street, Kingston, NY 12401 t 845.334.8600 f 845.334.8610

e-newsletter prices are per week

distribution Distribute your materials to 700+ locations. Call for quote. Updated 10/30/2009

directory categories whole living directory Active Release Techniques Acupuncture Alexander Technique Apothecaries Aromatherapy Art Therapy Astrology Body & Skin Care Body-Centered Therapy Chi Gung—Tai Chi Chuan Chiropractic Colon Health Care/Colonics Cosmetic & Plastic Surgery

Counseling Dentistry & Orthodontics Energy Healing Equine Facilitated Healing Fitness Trainers Healing Centers Holistic Health Homeopathy Hospitals Hypnosis Integrated Kabbalistic Healing Jewish Mysticism & Kabbalah Life & Career Coaching

Massage Therapy Meditation Midwifery Naturopathic Medicine Nutrition Counseling Osteopathy Pain Management Physical Therapy Physicians Pilates Psychics Psychologists Psychotherapy

Radiology Reiki Resorts & Spas Retreat Centers Rosen Method Bodywork Smoking Cessation Speech Language Pathology Spiritual Structural Integration Tarot Yoga

business directory Accommodations Alternative Energy Animal Sanctuaries Antiques Appliances Architecture Art Galleries & Centers Art Instruction Art Supplies Artisans Audio & Video Auto Sales & Services Banks Beverages Bicycle Sales, Rentals & Service Book Publishers Bookkeeping Bookstores Broadcasting

Building Services & Supplies Cinemas Cleaning Services Clothing & Accessories Coffee & Tea College Advising Consignment Shops Cooking Classes Computer Services Custom Portraits Dance Instruction Dating Services Events Farm Markets & Natural Food Stores Financial Advisors French Lessons Gardening & Garden Supplies Graphic Design

Hair Salons Home Furnishings & Decor Household Management & Planning Insurance Interior Design Internet Services Italian Lessons Italian Specialty Products Jewelry, Fine Art & Gifts Kitchenwares Landscaping Lawyers & Mediators Marketing Services Moving & Storage Music Music Lessons Musical Instruments Networking Outfitters

Performing Arts Pet Services & Supplies Photography Picture Framing Printing Services Recreation Restoration Schools Snacks Specialty Food Shops Sunrooms Supermarkets Tattoos Tourism Web Design Weddings Wine & Liquor Workshops Writing Services

tastings directory Bakeries CafĂŠs Catering Delis Restaurants

2010 marketing opportunities Join an unparalleled community of social networking, business directories, regional events, and many new multi-media features available exclusively on Over the past decade or so, the Internet has proven its reliability as a means of building relationships among all types of people, businesses and organizations.

banner ad sizes & prices

web ad sizes

Just One Click From Our Web Site to Yours


HEADLINER 728 x 90

160 x 600







300 x 250

120 x 90



web sizes are in pixels

prices are per 1,000 impressions

8-day week sizes & prices chronogram’s e-newsletter

8-day week ad sizes BRAND BANNER 468 x 60 skyscraper

Banner Ads With just a click of the mouse, banner ads transport readers directly to your web site. Banner ads can display one simple image or several, in succession, to create the effect of animation. Banner ads also use audio, video and other effects to be “interactive.”

Regardless of complexity or size, effective banner ads will:  Deliver readers to your web site  Enhance and complement your branding and marketing efforts. As a advertiser, advances in web site metrics technology now offer unparalleled ways to determine your banner ad’s success. You can:  Track customer response to specific ads  Analyze and quickly measure ad-generated web site traffic  Test and change your ad to improve results!

TOP $90 BOTTOM $75

160 x 600

8-Day Week e-newsletter


TOP $120

ONE 210 x 140 IMAGE +



prices are per week

Reach over 10 thousand opt-in subscribers to Chronogram’s weekly newsletter. Great for events and promotions.


8-DAY WEEK sizes are in pixels

LUMINARYPUBLISHING 314 Wall Street, Kingston, NY 12401 | t 845.334.8600 f 845.334.8610 |

Editorial Calendar





weddings & celebrations Exceptional Receptions Where you choose to host your wedding reception says a lot about you. Some suggestions on regional venues that offer top-notch party spaces.

 ome & garden h Eclectic Dreams Most of us have varied tastes in home furnishings, combining disparate styles, from mid-century modern to Shaker. Interior design experts explain how to pull it all together without looking like a consignment shop landed in your living room.

 ocally grown l Harvest Bonanza A tour of local farms and profiles of local farmers. Plus: A listing of local Pick-Your-Own farms.

locally grown Homesteading Beyond simple gardening, a new movement of back-to-the-land backyard homesteaders are incorporating small-scale agriculture, permaculture gardening, and home food production.


Fitness, Gyms & Spas Working with a Trainer Engaging in a fitness regimen on your own may not yield all the possible benefits that come with working with a professional trainer.

february  eddings & celebrations w Budget Wedding Ideas Control the costs of your nuptials without compromising on quality or a memorable occassion.

march  ulinary adventures c In with the New A round-up of some of the most interesting eateries that have opened in the past year, from four-star to take-out. localism Tiny Giants Profiles of regional businesses—from mom-and-pop stores to homegrown corporations—that are leading the way in keeping it local.

april garden & home Up a Tree Is that maple in the backyard ailing? How to know? We talk with arborists about how to best take care of our plantings. beauty & fashion New Looks for Summer The Hudson Valley’s top deisgners, boutique owners, and fashionistas say what’s hot this season. money & investing Social Responsibility The experts explain the latest developments in maximizing financial return and social good.

june  ummer entertaining s Prepping the Party Season Summertime is partytime. Be the host who boasts all the best entertaining ideas with tips from our panel of party experts.

july  ulinary adventures c Farm to Table After years of importing ingredients from all over the world, chefs are going back to basics and staying local. We talk with chefs about how they’re making use of the local bounty.

august  eauty & fashion b Fall Fashion We talk with the Hudson Valley’s top deisgners, boutique owners, and fashionistas about cool threads for cooler weather. education Beyond the Classroom We survey the diverse array of classes and workshops offered in the region, from Acting to Zither playing, available to all ages and interests.

efficient heating Hot Hot Heat Exploring eco-friendly, costeffective ways to heat up the home.

 oney & investing m Investing Like a Pro for Beginners The gurus of finance explain how to avoid the typical pitfalls of investment novices and reap rewards like Warren Buffet. education School Away from Home Chronogram interviews boarding school students and alumni about the integrated school/life curriculum.

november  inter sports w It’s All Downhill From Here A guide to the local slopes, and ideas for ski/snowboard getaways in Vermont and New Hampshire.  oliday, gifts & entertainment h Chronogram Gift Guide, Part 1 How to celebrate without compromising your values.

december  inter sports w Beyond the Slopes Just because you don’t ski doesn’t mean you must hibernate this season. Some ideas for enjoying the outdoors off the slopes. holiday, gifts & entertainment Chronogram Gift Guide, Part 2 How to celebrate without compromising your values.

Deadline for advertising space reservation: 15th of each preceding month

Advertising Almanac Calendar


january health care / Advertise in the Health Care Almanac and help new patients reach wellness.

february summer camps / Advertise in the Summer Camp

Almanac and you’ll have lots of happy campers!

march education / Chronogram reaches more people who plan to sign-up for classes in 2009/2010.

almanac advertising options 1/3 page: $640 (200-word bio, profile information, photo, and logo) 2/3 page: $1,270 (400-word bio, profile information, mission statement, photo, and logo) full page: $1,765 (600-word bio, profile information, mission statement, photo, and logo)

available ad sizes: 2/3 page 7.25” x 7.85”

full page 7.25” x 11.875”

1/3 page 7.25” x 3.8”

Deadline for advertising space reservation: 15th of each preceding month

Community Pages Schedule


Attract customers and put your local business community on the map. Community Pages are a robust catalog of your community businesses within the pages of the best-read magazine in the Hudson Valley— Chronogram! Localism is Chronogram’s foundation. The community pages are a natural extension of our editorial mission.

january (deadline: 12/14/09)

may (deadline: 4/13)

september (deadline: 8/13)

new paltz

beacon Sales rep: Maryellen Case 914.953.3202 |

hopewell junction/pawling Sales rep: Maryellen Case 914.953.3202 |

Rhinebeck Sales rep: Shirley Stone 845.876.2194 |

kent/litchfield, ct Sales rep: Shirley Stone 845.876.2194 |

june (deadline: 5/13)

october (deadline: 9/13)

peekskill Sales rep: Maryellen Case 914.953.3202 |

fishkill/wappingers falls Sales rep: Maryellen Case 914.953.3202 |

newburgh Sales rep: Mario Torchio 845.334.8600 x106 | cell 845.750.0844

kingston Sales rep: Eva Tenuto 845.334.8600 x102 | cell 914.299.2363

july (deadline: 6/14)

november (deadline: 10/13)

gardiner Sales rep: Maryellen Case 914.953.3202 |

february (deadline: 1/13) warwick Sales rep: Mario Torchio 845.334.8600 x106 | cell 845.750.0844 millbrook Sales rep: Shirley Stone 845.876.2194 |

march (deadline: 2/15) cold spring Sales rep: Mario Torchio 845.334.8600 x106 | cell 845.750.0844 phonecia Sales rep: Eva Tenuto 845.334.8600 x102 | cell 914.299.2363

april (deadline: 3/15) cornwall Sales rep: Mario Torchio 845.334.8600 x106 | cell 845.750.0844 greene Sales rep: Erika DeWitt 845.334.8600 x106 | 518.821.1750

rosendale Sales rep: Eva Tenuto 845.334.8600 x102 | cell 914.299.2363 millerton/amenia Sales rep: Shirley Stone 845.876.2194 |

august (deadline: 7/13) poughkeepsie/pleasant valley Sales rep: Maryellen Case 914.953.3202 | columbia county Sales rep: Shirley Stone 845.876.2194 |

marbletown Sales rep: Eva Tenuto 845.334.8600 x102 | cell 914.299.2363 berkshires Sales rep: Shirley Stone 845.876.2194 |

december (deadline: 11/15) chester/washingtonville Sales rep: Mario Torchio 845.334.8600 x106 | cell 845.750.0844 woodstock Sales rep: Eva Tenuto 845.334.8600 x102 | cell 914.299.2363

the magazine Uncompromising Editorial Vision. Enjoyment. Knowledge. Our writers dig deep and deliver the story with lively flair and a commitment to excellence. Our wide-angle perspective — and our trademark artistic covers — reveal our zeal for editorial integrity and quality presentation.

Every month in Chronogram: News & Politics: Local and international reportage dealing with the pressing issues of the day, connecting the Hudson Valley to the world and the world to the Hudson Valley. An alternative to the mainstream media's “if it bleeds, it leads” ethos, we highlight the unheard voices and untold stories from around the world. Beinhart's Body Politic: Political commentary with a caustic twist from Larry Beinhart, author of Wag the Dog and Salvation Boulevard. Local Luminary: The people making a difference in the Hudson Valley. Chronogram Seen: Photos of the Chronogram community at play. Community Notebook: Profiles of the Hudson Valley's most interesting people, places, and organizations.

Art of Business: A look at how the leading entrepreneurs in the region are shaping the future of business and how we think about work. Food & Drink: Restaurant profiles; interviews with local chefs, farmers, vintners, and distillers; explorations of extraordinary regional foodstuffs. Portfolio: Visual retrospectives of regional artists, with explanatory notes from the artists. While You Were Sleeping: The gist of what you may have missed in the back pages of the mainstream media maelstrom.

Whole Living: Articles from a holistic health perspective, promoting informed wellness choices, with an emphasis on alternative modalities.

Flowers Fall: A parenting column from a Buddhist perspective by our mommy guru, Bethany Saltman.

Music: The region's rock 'n' rollers, classical composers, instrument inventors, jazz legends, and genre-crossing polymath performance wizards talk to music editor Peter Aaron. Plus Nightlife Highlights and CD reviews each month. Books: Profiles of the literary greats that make the Hudson Valley their home. Recent profilees have included Pulitzer Prize winner John Ashbery, Nobel laureate Chinua Achebe, and Frank and Malachy McCourt. Plus full-length and capsule book reviews each month.

The Forecast: A comprehensive listing of local events, coupled with previews of notable cultural happenings and interviews with artists appearing locally.

Planet Waves: Eric Francis Coppolino's acclaimed horoscopes, plus monthly commentary on the intersection of astrology and daily life. Poetry: A compendium of reader-submitted poetry, curated by Phillip Levine. Parting Shot: The last page of the magazine, devoted to work by local artists.

LUMINARYPUBLISHING 314 Wall Street, Kingston, NY 12401 | t 845.334.8600 f 845.334.8610 |

Luminary Publishing 314 Wall Street


Kingston, NY 12401 845.334.8600

Chronogram Media Kit 2010  

Chronogram's ad rates and sizes for 2010. More info:

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