ABOUT US
The Chronicle News is a media platform founded on integrity, diversity, and accessibility to the community. We provide compelling news, entertainment and lifestyle content that reflects the communities we serve. The Chronicle was founded in Lansing, Michigan by Jay Price in 1986. Since the inception of the Chronicle, we have grown from a citywide print publication to a multi-regional media platform. Our platform includes a unique mixture of print and digital channels (print, web, social media) which reaches a diverse audience locally and nationally. We are devoted to providing compelling news, entertainment, and lifestyle content to sew together the fabric of communities.
For 40 years, The Chronicle Media Group has been a trusted voice in communities across Michigan. As a Black-owned media company, we contribute to the empowerment of civil society by providing a platform where communities can learn about important issues and combat harmful stereotypes. Our commitment to journalistic excellence, community engagement, and innovative storytelling makes us a leader in local news and media.
PROUDLY CERTIFIED
The Chronicle Newsprint publication is distributed bi-weekly and is free to the public. The circulation is 5,000 copies per issue, and it is distributed throughout the state of Michigan with a special focus on Mid-Michigan, Western Michigan, Eastern Michigan, and Southeast Michigan. We deliver to municipal buildings, schools, local businesses, churches, and community centers within this region. Our goal is to enhance the awareness of community issues nationwide and do it better than any other news outlet.
The Chronicle website features original news content, aggregated and original video, and blogs on topics that include breaking news, politics, health, business, and entertainment. We are focused on providing content relevant to the communities we serve digitally. Traffic is driven to our website by various social media platforms, various search engine inquires, and from printed materials (QR codes on newspapers and digital advertisements) This allows us specifically to target and attract diverse traffic from specific locations/ regions. We currently have 3000+ visitors to our website monthly. 90% of our visitors are unique visitors.
The Sunday Chronicle is dedicated to compelling conversations, uplifting stories, and spreading inspiration throughout Michigan. Join host Yanice Jackson and her weekly guests as they discuss issues facing the community and strategies to sew together the fabric of communities. The Sunday Chronicle airs Sundays at 7:00 AM on Stacks 92.1 FM and is available via podcast 24/7 365.
OUR MISSION AND VISION
MISSION
To contribute to the empowerment of communities by delivering accurate, unbiased, and engaging news while fostering a culture of transparency, inclusivity, and social responsibility. We strive to be the trusted voice of our community, providing a platform for diverse perspectives, reflecting the communities we serve while combating harmful stereotypes.
VISION
To be the leading source of local news and information, recognized for our commitment to journalistic excellence, community engagement, and innovative storytelling. We envision a future where our media group serves as a catalyst for positive change, inspiring informed citizens and fostering a more connected, compassionate community.
COMMUNITY CONNECTION
:
Your brand will be associated with trusted, community-focused content, enhancing your reputation as a community-centric institution.
BENEFITS OF ADVERTISING WITH THE CHRONICLE
CUSTOMIZED CAMPAIGNS:
We offer tailored advertising solutions across multiple platforms to ensure your marketing objectives are met effectively.
BRAND TRUST & AUTHORITY
:
Leverage our established presence in the community to build trust and drive engagement.
MULTI-PLATFORM REACH
:
We connect with our audience across print, digital, social media, and radio, ensuring your message reaches potential customers wherever they are
OUR MEDIA OFFERINGS
THE CHRONICLE NEWSPAPER PRINT PUBLICATION
The Chronicle Newspaper is a trusted voice within Michigan’s diverse communities. As a Black-owned publication, The Chronicle has been serving the state for over 40 years with a commitment to accurate, community-centered journalism.
THE CHRONICLE NEWS DIGITAL FLIPBOOK
The Chronicle Newspaper, in our interactive digital format, is available anytime, anywhere. The digital flipbook version of The Chronicle offers an enhanced experience with multimedia elements, including clickable ads, videos, and direct links.
THE CHRONICLE NEWS OFFICIAL WEBSITE
The Chronicle website features original news content, aggregated and original video, and blogs on topics that include breaking news, politics, health, business, and entertainment.
THE SUNDAY CHRONICLE PODCAST/ FM RADIO SHOW
The Sunday Chronicle Podcast airs on Stacks 92.1 FM and streams on popular platforms like Apple Podcasts and Spotify. Our show features interviews, community news, business insights, and cultural discussions, engaging a dynamic audience throughout Michigan.
THE CHRONICLE SOCIAL MEDIA PLATFORMS
Our social media channels (Facebook, Instagram, Twitter, LinkedIn) allow us to connect with over 10,000 followers across various demographics, predominantly between the ages of 25-44.
AUDIENCE DEMOGRAPHICS
THE CHRONICLE
NEWSPAPER PRINTED
PUBLICATION
Chronicle
Newspaper Overview
Our bi-weekly newspaper is distributed both in print and digitally, reaching a wide and diverse audience across Michigan. We print 10,000 copies per issue, covering the Eastern, Western and Mid-Michigan regions.
KEY LOCATIONS: Greater Lansing, Jackson, Flint, Saginaw, Battle Creek, Kalamazoo, Grand Rapids, Ann Arbor, Livonia, Ypsilanti, and Detroit Metro
CHRONICLE
NEWSPAPER STATS
Diverse Audience: Our platforms engage a broad demographic, including:
Gender
Age of Readership
THE
SUNDAY CHRONICLE PODCAST: www.sundaychronicletalk.com
Sunday Chronicle Overview
The Sunday Chronicle Podcast/ Radio Show airs on Stacks 92.1 FM (The Stacks 92.1 FM Official Website), and is stream-able on (Apple Podcasts) The Sunday Chronicle reaches a dynamic audience interested in community news, culture, business, and entrepreneurship
SUNDAY CHRONICLE STATS
Target Age Range: Women 25-54
Audience Location:
Primarily in Mid-Michigan, with growing listenership in our expanded distribution areas.
Primary Region: Mid-Michigan
Secondary Regions: Eastern & Western Michigan.
Average Listeners Per Episode: 2,000+
Engagement:
Active community feedback and participation
THE CHRONICLE NEWS OFFICIAL WEBSITE
www.thechroniclenews.com
WEBSITE OVERVIEW
High Visibility & Reach: Our website serves as a central hub for all our content, receiving thousands of unique visitors each month, making it an ideal platform for advertisers to engage a diverse and highly engaged audience Nationwide.
WEBSITE STATS
Monthly Unique Visitors: 3000+
Page Views: 10,000+ per month
Top Pages: Local news, culture, business, and community affairs
User Demographics: 25-54 years old, diverse income brackets, 61% female
THE CHRONICLE NEWS SOCIAL MEDIA PLATFORMS
SOCIAL MEDIA OVERVIEW
We connect with thousands of community-focused readers and listeners across Michigan through our online platforms. Here’s a snapshot of our reach:
SOCIAL MEDIA STATS
E | Facebook : 10.6 K followers www.facebook.com/theChronicleNews86/
Q | Instagram : 5 K followers www.instagram.com/chroniclenews86/
C | Linkedin : 777 followers www.linkedin.com/company/thechroniclenews86
| Tiktok : 1.1 K @chroniclenews86
M | Youtube : 1 K @thechroniclenews86
NEW DISTRIBUTION TOTALS & ZIP CODES
Where We Reach
The Chronicle prints 10,000 copies per issue, with 9,000 copies distributed across Michigan communities and 1,000 reserved for trade shows, events, and client deliveries.
Our circulation is anchored in Greater Lansing (5,000 copies) while extending into key secondary markets across Jackson, Flint, Battle Creek, Western Michigan, Metro Detroit, and college towns like Ann Arbor and Ypsilanti. This balance ensures advertisers connect with both loyal local readers and regional growth markets.
Per-Issue
Public Distribution (9,000 copies)
REGION COPIES ZIP CODES COVERED
Greater 5,000 48906, 48910, 48911, 48912, Lansing 48915, 48917, 48823, 48824, 48825, 48864, 48840
Jackson 700 49201, 49202, 49203, 49204
Flint 500 48502, 48503, 48504, 48505, 48506, 48507, 48532
Battle Creek 500 49014, 49015, 49017, 49037
Kalamazoo
Grand Rapids
600 49001, 49006, 49007, 49008, 49009, 49048
800 49503, 49504, 49505, 49506, 49507, 49508, 49509
Ann Arbor 300 48103, 48104, 48105, 48108, 48109
Ypsilanti 300 48197
Detroit Metro
300 48201, 48202, 48204, 48206, 48207, 48208, 48209, 48210, 48213, 48214, 48215, 48216, 48219, 48221, 48224, 48226, 48227, 48228, 48234, 48235, 48238
The Chronicle News distributes 9,000 copies across Michigan, with 5,000 focused in Greater Lansing — our anchor market — and expanded reach into Flint, Jack son, Detroit Metro, and beyond.”
RATE CARD OVERVIEW
PRINT ADVERTISING RATES
We want to do more than just sell you advertising space. Our purpose is to help your business get results. This rate card will help you maximize your investment in advertising.
ANALYTICS
Basic analytics (impressions, clicks) included, with detailed reporting available upon request.
SPECIAL OFFERS AND BUNDLING
PRINT & DIGITAL COMBO: Receive a 10% discount when you book both a full-page print ad and a Regular Leaderboard web ad.
EARLY BIRD DISCOUNT
Book your ad space 30 days in advance and receive 5% off your total bill.
DEADLINES: Five days prior to insertion. High-quality print PDF is the preferred format.
AD REQUIREMENTS: Ads must be supplied in CMYK, with all fonts embedded at 300 dpi. Digital files must meet these quality standards to ensure clarity in print.
Web Advertising Rates
WEB ADVERTISING RATES
Maximize Your Online Presence with The Chronicle Media Group
BUNDLING
OPTIONS:
CROSS-PLATFORM REACH: Combine a Regular Leaderboard ad with a print ad for comprehensive coverage across our print and digital platforms.
PREMIUM PLACEMENT: Inquire about premium placement on high-traffic pages for even greater visibility.
DIGITAL SPECIFICATIONS:
• Format: JPG, PNG, or GIF (static or animated).
• Resolution: 72 dpi (web standard).
• File Size: Max 150 KB.
CUSTOMER TESTIMONIALS
ROSS H. YEDNOCK
Whether you are running for office or running a business, getting your message to a diverse audience is critical to increasing your overall impact. That’s why I strongly encourage people to connect with Yanice Jackson. Her expertise and the multi-media platforms of The Chronicle News should be part of any marketing plan in the Lansing area.”
MARILYN ROGERS
I have been wellserved working with the Chronicle News for promoting community events such as the annual Lansing Juneteenth Celebration and promoting community engagement announcements. They work well with suggestions for enhancing and directing your message in a timely manner.”
AONDRAY A. WORTHY
I hope this letter finds you in great spirits. On behalf of WalkWorthy Menswear, I wanted to take a moment to express our heartfelt gratitude for the incredible partnership we have had with you and the Chronicle News.
Your dedication as the owner and Chief Editor has significantly impacted our brand’s visibility and reach within the community. The awareness you have brought through your publication has been instrumental in helping us connect with our audience, and we are truly thankful for the opportunity to collaborate with such a reputable media outlet. We would also like to extend our appreciation for having your son as one of our ambassadors. His enthusiasm and support for our mission have been invaluable, and we are proud to have him represent our brand.
Additionally, we want to commend you on your recent book release. Your talent as an author adds yet another layer to your impressive contributions to the community. We encourage everyone to support the Chronicle News and your literary endeavors, as you consistently showcase the essence of what it means to uplift and inform our community.
Your passion and commitment to your work and the people around you are truly inspiring. We wish you nothing but the highest success in all your future endeavors, and we look forward to continuing our partnership.
Thank you once again for everything you do.
Warmest regards, Aondray A. Worthy, CEO of WalkWorthy LLC.”
CALENDAR (2025–2027)
2025 THEMES
MONTH THEME
Jan New Year, New Visions
KEY TIE-INS
Community leadership, goal setting
Feb Black History Month Legacy, cultural spotlights
Mar Women’s Empowerment
Women leaders, small business
Apr Spring Renewal Education, health & wellness
May Graduation / College Connect
Jun Juneteenth / Freedom to Flourish
Jul Summer Growth
Higher education, students
Cultural pride, community
Local business & youth programs
Aug Back-to-School / It Takes a Village Education, family focus
Sep Entrepreneurship & Innovation
Oct Community & Culture
Small business spotlight
Arts, local heritage
Nov Giving & Gratitude Nonprofits, philanthropy
Dec Year in Review Celebrating community heroes
2026 THEMES (ABBREVIATED FOR FLOW)
MONTH THEME
Jan Building Bridges (DEI focus)
Feb Black History Month (Civil Rights & Education)
Mar Women in Action (Entrepreneurs & Leaders)
Jun Freedom & Heritage (Juneteenth)
Aug Classroom to Community (Back-to-School)
Dec Community Legacy (Year-End Highlights)
THEMES (ABBREVIATED FOR FLOW)
MONTH THEME
Jan Building Bridges (DEI focus)
Feb Black History Month (Civil Rights & Education)
Mar Women in Action (Entrepreneurs & Leaders)
Jun Freedom & Heritage (Juneteenth)
Aug Classroom to Community (Back-to-School)
Dec Community Legacy (Year-End Highlights)
SPECIAL EDITIONS & PARTNERSHIPS
In addition to monthly themes, The Chronicle amplifies reach with signature collaborations that drive high engagement:
�� One Day Film Skool – Youth-centered media & film workshop.
�� Back-to-School / 100 Men in Suits – Community support for students.
�� Juneteenth & Cultural Festivals – Celebrations across Michigan.
�� HBCU Initiative – Student panels, scholarships, and college-prep.
�� Black Business Expo (MSUFCU) – Showcasing 30+ Black-owned businesses.
�� Community Catalyst Initiatives – Senior enrichment, youth media workshops.
�� Advertisers benefit from bonus visibility in print, digital, and social tied to these events.
Yanice Y. Jackson
Publisher & CEO,
ABOUT YANICE Y. JACKSON
The Chronicle Media Group
Yanice Y. Jackson leads The Chronicle with vision, grit, and a deep belief that “it takes a village.” As Publisher of The Chronicle News and Founder of Community Catalyst Non-Profit Organization, she has spent her career amplifying hometown heroes, building bridges across communities, and connecting people with stories that matter.
Her leadership has been recognized across Michigan through awards for community service, entrepreneurship, and media innovation. With a professional background that spans corporate communications and grassroots organizing, Yanice blends strategy with heart, ensuring The Chronicle remains both a trusted news source and a platform for positive change.
Beyond the newsroom, Yanice is a mother, mentor, and advocate who is passionate about equity, education, and the power of storytelling. Under her guidance, The Chronicle continues to grow through expanded distribution, new partnerships, and a focus on uplifting local voices.
Publisher’s Note:
“At The Chronicle, we believe in connecting communities and celebrating the people who shape them. Our work is about more than news, it’s about shining light on stories that inspire, empower, and remind us all that true strength is found in the village.”
