Connecting Communities Since 1986
ABOUT US
ABOUT US
The Chronicle News is a media platform founded on integrity, diversity, and accessibility to the community. We provide compelling news, entertainment and lifestyle content that reflects the communities we serve. The Chronicle was founded in Lansing, Michigan by Jay Price in 1986. Since the inception of the Chronicle, we have grown from a citywide print publication to a multi-regional media platform. Our platform includes a unique mixture of print and digital channels (print, web, social media) which reaches a diverse audience locally and nationally. We are devoted to providing compelling news, entertainment, and lifestyle content to sew together the fabric of communities.
For over 38 years, The Chronicle Media Group has been a trusted voice in communities across Michigan. As a Black-owned media company, we contribute to the empowerment of civil society by providing a platform where communities can learn about important issues and combat harmful stereotypes. Our commitment to journalistic excellence, community engagement, and innovative storytelling makes us a leader in local news and media.
The Chronicle Newsprint publication is distributed bi-weekly and is free to the public. The circulation is 5,000 copies per issue, and it is distributed throughout the state of Michigan with a special focus on Mid-Michigan, Western Michigan, Eastern Michigan, and Southeast Michigan. We deliver to municipal buildings, schools, local businesses, churches, and community centers within this region. Our goal is to enhance the awareness of community issues nationwide and
The Chronicle website features original news content, aggregated and original video, and blogs on topics that include breaking news, politics, health, business, and entertainment. We are focused on providing content relevant to the communities we serve digitally. Traffic is driven to our website by various social media platforms, various search engine inquires, and from printed materials (QR codes on newspapers and digital advertisements) This allows us specifically to target and attract diverse traffic from specific locations/ regions. We currently have 3000+ visitors to our website monthly. 90% of our
The Sunday Chronicle is dedicated to compelling conversations, uplifting stories, and spreading inspiration throughout Michigan. Join host Yanice Jackson and her weekly guests as they discuss issues facing the community and strategies to sew together the fabric of communities. The Sunday Chronicle and is available via podcast 24/7
OUR MISSION AND VISION
MISSION
To contribute to the empowerment of communities by delivering accurate, unbiased, and engaging news while fostering a culture of transparency, inclusivity, and social responsibility. We strive to be the trusted voice of our community, providing a platform for diverse perspectives, reflecting the communities we serve while combating harmful stereotypes.
VISION
To be the leading source of local news and information, recognized for our commitment to journalistic excellence, community engagement, and innovative storytelling. We envision a future where our media group serves as a catalyst for positive change, inspiring informed citizens and fostering a more connected, compassionate community.
COMMUNITY CONNECTION
:
Your brand will be associated with trusted, community-focused content, enhancing your reputation as a community-centric institution.
BENEFITS OF ADVERTISING WITH THE CHRONICLE
CUSTOMIZED CAMPAIGNS:
We offer tailored advertising solutions across multiple platforms to ensure your marketing objectives are met effectively.
BRAND TRUST & AUTHORITY
:
Leverage our established presence in the community to build trust and drive engagement.
MULTI-PLATFORM REACH
:
We connect with our audience across print, digital, social media, and radio, ensuring your message reaches potential customers wherever they are
OUR MEDIA OFFERINGS
THE CHRONICLE NEWSPAPER PRINT PUBLICATION
The Chronicle Newspaper is a trusted voice within Michigan’s diverse communities. As a Black-owned publication, The Chronicle has been serving the state for over 38 years with a commitment to accurate, community-centered journalism.
THE CHRONICLE NEWS DIGITAL FLIPBOOK
The Chronicle Newspaper, in our interactive digital format, is available anytime, anywhere. The digital flipbook version of The Chronicle offers an enhanced experience with multimedia elements, including clickable ads, videos, and direct links.
THE CHRONICLE NEWS OFFICIAL WEBSITE
The Chronicle website features original news content, aggregated and original video, and blogs on topics that include breaking news, politics, health, business, and entertainment.
THE SUNDAY CHRONICLE PODCAST/ FM RADIO SHOW
The Sunday Chronicle Podcast airs on Stacks 92.1 FM and streams on popular platforms like Apple Podcasts and Spotify. Our show features interviews, community news, business insights, and cultural discussions, engaging a dynamic audience throughout Michigan.
THE CHRONICLE SOCIAL MEDIA PLATFORMS
Our social media channels (Facebook, Instagram, Twitter, LinkedIn) allow us to connect with over 10,000 followers across various demographics, predominantly between the ages of 25-44.
FACEBOOK : 2.4 K followers
INSTAGRAM : 2.2 K followers
LINKEDIN : 721 followers
TWITTER : Active engagement with local business and community leaders
AUDIENCE DEMOGRAPHICS
THE CHRONICLE
NEWSPAPER PRINTED
PUBLICATION
Chronicle
Newspaper Overview
Our bi-weekly newspaper is distributed both in print and digitally, reaching a wide and diverse audience across Michigan. We print 10,000 copies per issue, covering the Eastern, Western and Mid-Michigan regions.
KEY LOCATIONS: Greater Lansing, Jackson, Flint, Saginaw, Battle Creek, Kalamazoo, Grand Rapids, Ann Arbor, Livonia, Ypsilanti, and Detroit Metro
CHRONICLE
NEWSPAPER STATS
Diverse Audience: Our platforms engage a broad demographic, including:
Gender
Age of Readership
SUNDAY CHRONICLE PODCAST:
www.sundaychronicletalk.com
Sunday Chronicle Overview
The Sunday Chronicle Podcast/ Radio Show airs on Stacks 92.1 FM (The Stacks 92.1 FM Official Website), and is stream-able on (Apple Podcasts) The Sunday Chronicle reaches a dynamic audience interested in community news, culture, business, and entrepreneurship
SUNDAY CHRONICLE STATS
Target Age Range: Women 25-54
Audience Location:
Primarily in Mid-Michigan, with growing listenership in our expanded distribution areas.
Primary Regions: Mid-Michigan, expanding into wider distribution areas
Average Listeners Per Episode: 2,000+
Engagement: Active community feedback and participation
THE CHRONICLE NEWS OFFICIAL WEBSITE
www.thechroniclenews.com
WEBSITE OVERVIEW
High Visibility & Reach: Our website serves as a central hub for all our content, receiving thousands of unique visitors each month, making it an ideal platform for advertisers to engage a diverse and highly engaged audience Nationwide.
WEBSITE STATS
Monthly Unique Visitors: 3000+
Page Views: 10,000+ per month
Top Pages: Local news, culture, business, and community affairs
User Demographics: 25-54 years old, diverse income brackets, 61% female
THE CHRONICLE NEWS SOCIAL MEDIA PLATFORMS
SOCIAL MEDIA OVERVIEW
We connect with thousands of community-focused readers and listeners across Michigan through our online platforms. Here’s a snapshot of our reach:
SOCIAL MEDIA STATS
FACEBOOK: 2.4 K followers (https:// www.facebook.com/theChronicleNews86/)
INSTAGRAM: 2.2 K followers (https:// www.instagram.com/chroniclenews86/)
LINKEDIN: 721 followers (https://www. linkedin.com/company/thechroniclenews86)
TWITTER: Active engagement with local business and community leaders
Social media posts regularly generate high interaction rates, allowing businesses to engage directly with an active and engaged audience
ZIP CODE DISTRIBUTION
The Chronicle Newspaper Distribution Breakdown
TOTAL DISTRIBUTION: 9,500 Copies
Plus 500 copies reserved for tear sheets, records, events, etc.
ZIP Code Distribution:
1. GREATER LANSING (1,500 COPIES):
Zip Codes: 48906, 48910, 48911, 48912, 48915, 48917, 48823, 48824, 48825, 48864, 48840
2. JACKSON (900 COPIES): Zip Codes: 49201, 49202, 49203, 49204
3. FLINT (1,200 COPIES): Zip Codes: 48502, 48503, 48504, 48505, 48506, 48507, 48532
4. SAGINAW (900 COPIES): Zip Codes: 48601, 48602, 48603, 48604, 48638
5. BATTLE CREEK (800 copies): Zip Codes: 49014, 49015, 49017, 49037
6. KALAMAZOO (900 copies): Zip Codes: 49001, 49006, 49007, 49008, 49009, 49048
7. GRAND RAPIDS (1,500 copies): Zip Codes: 49503, 49504, 49505, 49506, 49507, 49508, 49509
8. ANN ARBOR (1,000 copies): Zip Codes: 48103, 48104, 48105, 48108, 48109
9. LIVONIA (600 copies): Zip Codes: 48150, 48152, 48154
10. YPSILANTI (500 copies): Zip Codes: 48197, 48198
11. DETROIT METRO (1,500 copies): Zip Codes :
DETROIT : 48201, 48202, 48204, 48206, 48207, 48208, 48209, 48210, 48213, 48214, 48215, 48216, 48219, 48221, 48224, 48226, 48227, 48228, 48234, 48235, 48238
DEARBORN : 48120, 48124, 48126, 48128
SOUTHFIELD : 48033, 48034, 48075, 48076
WARREN : 48088, 48089, 48091, 48092, 48093
TROY : 48083, 48084, 48085, 48098
DISTRIBUTION HIGHLIGHTS:
Greater Lansing & Grand Rapids receive the highest allocation due to their central location and large populations.
Detroit Metro has wide coverage across multiple key zip codes in Detroit and surrounding areas.
Smaller but significant regions
RATE CARD OVERVIEW
PRINT ADVERTISING RATES
We want to do more than just sell you advertising space. Our purpose is to help your business get results. This rate card will help you maximize your investment in advertising.
ANALYTICS
Basic analytics (impressions, clicks) included, with detailed reporting available upon request.
SPECIAL OFFERS AND BUNDLING
PRINT & DIGITAL COMBO:
Receive a 10% discount when you book both a full-page print ad and a Regular Leaderboard web ad.
EARLY BIRD DISCOUNT
Book your ad space 30 days in advance and receive 5% off your total bill.
DEADLINES: Five days prior to insertion. High-quality print PDF is the preferred format.
AD REQUIREMENTS: Ads must be supplied in CMYK, with all fonts embedded at 300 dpi. Digital files must meet these quality standards to ensure clarity in print.
Web Advertising Rates
WEB ADVERTISING RATES
Maximize Your Online Presence with The Chronicle Media Group
BUNDLING OPTIONS:
CROSS-PLATFORM REACH: Combine a Regular Leaderboard ad with a print ad for comprehensive coverage across our print and digital platforms.
PREMIUM PLACEMENT: Inquire about premium placement on high-traffic pages for even greater visibility.
DIGITAL SPECIFICATIONS:
• Format: JPG, PNG, or GIF (static or animated).
• Resolution: 72 dpi (web standard).
• File Size: Max 150 KB.
POSITION REQUESTS & CHARGES
Guaranteed Position Charge
For an additional 25% charge, The Chronicle Newspaper will guarantee the page where an ad will appear, but not the position on the page. The guarantee applies only if the page is available for advertising. Color ads must be on a color page. Available color positions are determined during the layout process, so the section can be guaranteed, but not the page. Minimum position upcharge is $30.00.
If guaranteed placement is not available, the ad will run without a guarantee charge—regular rates will apply.
Church, Charitable & Association Rates
Churches and public service non-profit organizations whose primary function is to raise funds for charitable causes are given a discounted rate. Individual members of a bona fide merchant association may qualify for a discounted group rate when the association runs a promotional section. Contact your Advertising Consultant for qualifications.
Changing or Rejecting Copy
On occasion, it may be necessary or appropriate for the newspaper to change or reject advertising copy, with or without the advertiser’s approval. The newspaper has the right to place the designation “Advertisement” above any advertisement and reserves the right to refuse advertising for any or no reason.
Proof and Tearsheet Delivery
Proofreading: All ads will be proofread for errors by our staff. Advertisers may request that a proof be emailed, faxed, or delivered to their place of business for ads larger than 5 column inches.
AD SUBMISSION ADDRESS
The Chronicle Newspaper 2843 East Grand River Ave
East Lansing, MI 48823
Tearsheet Delivery: We will gladly deliver or mail tearsheets of your ad to you. Electronic tear sheets will be provided upon request.
Ownership of Advertising Copy
Creative Rights: All advertising copy that represents the creative effort of The Chronicle Newspaper, including illustrations, composition, or material furnished by it, remains the property of The Chronicle Newspaper, including all rights of copyright. Advertisers cannot authorize photographic or other reproductions, in whole or in part, for use in any other medium without express written consent.
LEADERSHIP SPOTLIGHT: YANICE Y. JACKSON
ABOUT YANICE Y. JACKSON
As founder and CEO of the Chronicle Media Group Yanice Y. Jackson has been a driving force behind the company’s growth and success. Under her leadership, The Chronicle has expanded its reach across Michigan, becoming a trusted source of news and a powerful platform for community voices.
PROFESSIONAL BACKGROUND
Yanice Y. Jackson's career is marked by a deep commitment to journalism, community service, and leadership. She brings a wealth of experience in media and communications, having worked in various capacities that include:
AT&T Leadership Development Program:
Yanice was recruited into the prestigious and highly selective AT&T Leadership Development Program (LDP), a flagship initiative designed to cultivate and accelerate the careers of high-potential leaders within AT&T. During her time in the program, Yanice gained invaluable experience across several key roles, including Manager of AT&T Customer Service, Manager of Network Operations, and Product Manager of AT&T Mobile Applications. These roles honed her leadership, operational, and strategic planning skills. The program's rigorous structure and exposure to diverse business challenges provided her with a strong foundation in leadership, operational excellence, and strategic thinking—skills that she now applies as the CEO of The Chronicle Media Group.
Founder of The Chronicle Media Group:
Building on her vision of a media platform that prioritizes diversity, inclusivity, and community engagement, Yanice has grown The Chronicle from a local newspaper into a multi-regional media outlet with a strong digital presence.
Author: Yanice is also a published author, further contributing to her impact on the community. Her book, Notes from the Trail, reflects her passion for storytelling and her commitment to uplifting voices that often go unheard. Through her writing, Yanice explores themes of resilience, community, and the human experience. More information about her literary work can be found on her author website at www.yaniceyvette.com.
EDUCATIONAL BACKGROUND
Bachelor of Science in Telecommunications and Film: Yanice earned her degree from Eastern Michigan University, with a Minor in Music. This academic foundation provided her with a comprehensive understanding of media and the arts, equipping her with the skills to effectively communicate and tell stories that resonate.
LEADERSHIP SPOTLIGHT: YANICE Y. JACKSON
AWARDS AND RECOGNITIONS
Yanice’s work has been recognized through various awards and accolades that celebrate her contributions to journalism and community service. These honors serve as a testament to her leadership, dedication, and impact.
COMMUNITY INVOLVEMENT
Beyond her professional achievements, Yanice is actively involved in the community. She is a passionate advocate for issues related to diversity, equity, and inclusion. Her involvement includes:
Mentorship: Yanice is dedicated to mentoring young journalists, providing them with opportunities to hone their craft and refine their skills.
Community Initiatives: She is actively involved in various community initiatives, including local charity events, educational programs, and cultural celebrations.
PERSONAL INTERESTS
In addition to her professional pursuits, Yanice is a devoted mother and enjoys spending time with her family. She is an avid traveler, a karaoke enthusiast, and loves exploring new cultures and experiences.
MESSAGE FROM YANICE Y. JACKSON
“As a leader, my goal has always been to create a media platform that not only informs but also empowers our community. The Chronicle Media Group is more than just a newspaper; it’s a reflection of the diverse voices that make up our society. I am committed to continuing our legacy of excellence and innovation, and I look forward to working with you to build a brighter future together.”
SUPPLIER GATEWAY CERTIFICATION
The Chronicle Newspaper LLC is certified through Supplier Gateway as a diverse-owned enterprise. This certification underscores our commitment to diversity and inclusivity in business practices.
CERTIFICATION DETAILS
Certificate No.: SG09244582562162
Valid From: 05 September 2024
Valid Till: 04 September 2027
Authentication: The validity of the certificate may be authenticated by visiting www suppliergateway.com/verifycert and entering the certificate number.
QR CODE
The certification is represented by a unique QR code, which may be displayed in correspondence, on our website, business cards, or other materials representing The Chronicle Newspaper LLC.
EDITORIAL CALENDAR 2024-2026
2024 EDITORIAL CALENDAR
JANUARY : New Year, New Beginnings—Community Resolutions and Local Initiatives
FEBRUARY : Black History Month—Spotlighting African American Achievements and Influential Figures
MARCH : Women’s History Month—Celebrating Women Leaders in Our Community
APRIL : Spring into Action—Environmental Awareness and Sustainability Efforts
MAY : Small Business Month—Highlighting Local Entrepreneurs and Success Stories
JUNE : Pride Month—Supporting LGBTQ+ Voices and Events
JULY : Summer Community Events—Parades, Festivals, and Local Gatherings
AUGUST : Back to School—Education, Parenting Tips, and Youth Programs
SEPTEMBER : Health and Wellness—Mental and Physical Health Initiatives
OCTOBER : Voter Awareness—Election Guides, Candidate Spotlights, and Voter Resources
NOVEMBER : Thanksgiving—Giving Thanks and Giving Back, Charitable Efforts
DECEMBER : Year in Review—Top Stories, Community Impact, and Holiday Celebrations
2025 EDITORIAL CALENDAR
JANUARY : Economic Outlook—Forecasting Local and National Trends
FEBRUARY : Black History Month—Continuing the Legacy of African American Leaders
MARCH : Women’s History Month—Innovators and Pioneers in Various Fields
APRIL : Youth in Action—Youth Leadership and Community Involvement
MAY : Veteran Appreciation—Honoring Military Service and Veteran Programs
JUNE : Summer Travel—Exploring Local Destinations and Events
JULY : Summer Jobs—Employment Opportunities for Teens and Young Adults
AUGUST : Education Spotlight—Innovative Schools and Educational Programs
SEPTEMBER : Community Safety—Emergency Preparedness and Crime Prevention
OCTOBER : Fall Harvest—Agriculture, Local Food, and Seasonal Festivals
NOVEMBER : Civic Engagement—Highlighting Volunteerism and Civic Responsibility
DECEMBER : Holiday Spirit—Celebrations, Traditions, and Local Festivities
2026 EDITORIAL CALENDAR
JANUARY : Technology and Innovation—How Advances Are Shaping Our Community
FEBRUARY : Black History Month—Profiles of Emerging African American Leaders
MARCH : Women’s History Month—Women Breaking Barriers in Various Sectors
APRIL : Environmental Initiatives—Local Efforts in Sustainability and Conservation
MAY : Healthcare Advances—Spotlight on Local Healthcare Providers and Innovations
JUNE : Arts and Culture—Showcasing Local Artists, Performances, and Festivals
JULY : Summer Recreation—Outdoor Activities, Camps, and Community Events
AUGUST : Education Excellence—Recognizing Top Educators and Students
SEPTEMBER : Local Government—Understanding Policies and Their Impact
OCTOBER : Business Development—Spotlighting New Businesses and Economic Growth
NOVEMBER : Giving Back—Charitable Organizations and Community Contributions
DECEMBER : Celebrating Diversity—Honoring Cultural Traditions and Inclusion
CUSTOMER TESTIMONIALS
ROSS H. YEDNOCK
Whether you are running for office or running a business, getting your message to a diverse audience is critical to increasing your overall impact. That’s why I strongly encourage people to connect with Yanice Jackson. Her expertise and the multi-media platforms of The Chronicle News should be part of any marketing plan in the Lansing area.”
MARILYN ROGERS
I have been wellserved working with the Chronicle News for promoting community events such as the annual Lansing Juneteenth Celebration and promoting community engagement announcements. They work well with suggestions for enhancing and directing your message in a timely manner.”
AONDRAY A. WORTHY
I hope this letter finds you in great spirits. On behalf of WalkWorthy Menswear, I wanted to take a moment to express our heartfelt gratitude for the incredible partnership we have had with you and the Chronicle News.
Your dedication as the owner and Chief Editor has significantly impacted our brand’s visibility and reach within the community. The awareness you have brought through your publication has been instrumental in helping us connect with our audience, and we are truly thankful for the opportunity to collaborate with such a reputable media outlet. We would also like to extend our appreciation for having your son as one of our ambassadors. His enthusiasm and support for our mission have been invaluable, and we are proud to have him represent our brand.
Additionally, we want to commend you on your recent book release. Your talent as an author adds yet another layer to your impressive contributions to the community. We encourage everyone to support the Chronicle News and your literary endeavors, as you consistently showcase the essence of what it means to uplift and inform our community.
Your passion and commitment to your work and the people around you are truly inspiring. We wish you nothing but the highest success in all your future endeavors, and we look forward to continuing our partnership.
Thank you once again for everything you do.
Warmest regards, Aondray A. Worthy, CEO of WalkWorthy LLC.”
