Connecting Communities
Black Music Month Black Music Month
Meet Angela Mathews –Democrat Candidate for State House District 77
AVoice of Strength for Necessary Change! Ms. Mathews has been a lifelong resident of Lansing for over 35 years.
After earning a degree in Human Services from Lansing Community College and later her Bachelor of Arts Degree-Community Human Services, Siena Heights University, Ms. Mathews established her career in Lansing dedicating herself to community outreach and relations with several organizations. Throughout her community advocacy and service, she has served the Ingham County Register of Deeds' office, Lansing School District, and several
non-profits, including Youth Development Corporation and March for Justice. Ms. Mathews is the Executive Director of the Connection TV Show and a past Video Instructor for Hope Central Academy. Ms. Mathews holds memberships with the Lansing Juneteenth Committee serving as the Communications and Media Director, as well as, the Lansing Branch NAACP.
Faith is an integral part of Ms. Mathew’s life. She received her call as an Evangelist in 2015,
7 Benefits of Placing Half-Page Ads in the Chronicle News for Local Businesses
Are you a local business looking to boost your visibility and reach more customers? Placing half-page ads in The Chronicle News could be the game-changer you need. Let's explore the top benefits of using this effective advertising strategy.
1. Boost Local Visibility in The Chronicle News Placing half-page ads in The Chronicle News allows you to reach a wide local au-
dience, increasing awareness of your business within the community. By appearing in a trusted local publication, you can establish credibility and trust with potential customers. Moreover, local customers are more likely to notice and remember businesses that they see frequently in their neighborhood newspapers. This repeated exposure through half-page ads can significantly boost your visibility and brand recognition in the area.
With The Chronicle News being a go-to source for local news and updates, your half-page ads can capture the attention of residents who are actively engaged in their community. This targeted exposure is invaluable for local businesses seeking to expand their reach.
2. Connect Directly with
Courtesy Photo-Lansing Community College (LCC) Board of Trustees.
All Hail to the Queen!” Dana Elaine Owens, better known publicly by her stage name ‘Queen Latifah,’ was born on March 18, 1970, in Newark, New Jersey. The stage name of Queen Latifah was self-chosen. It came about by, combining the nickname Latifah (لطيفة Latifa), meaning "delicate" and "very kind", in Arabic. Queen, originated from her desire to create a strong, black identity. Her title ‘Queen Latifah’ seems fitting as it seems to reference her height, Rubenesque figure and regal presence. Dana is best known for her social politics, acting skills and gift for rhyme. She possesses a bevy of accolades, including a Grammy Award, a Primetime Emmy Award, a Golden Globe Award,
The Legacy of Dr. Mar tin Luther King Jr
Black History
Dana Elaine Owens (Queen Latifah) Grammy Award-winning artist, actress and activist
three Screen Actors Guild Awards, and two NAACP Image Awards, in addition to a nomination for an Academy Award. In 2006, she became the first hip hop artist to receive a star on the Hollywood Walk of Fame.
Many believe Dana to be not only one of the greatest rappers, yet one of the best entertainers of all time. Dana started out as a member of the Flavor Unit, later going
solo and discovering her knack for addressing pressing issues for African American women. This was timely as issues such as domestic violence,
sexual assault and abuse were taboo. Through her Afrocentric, feminist music, she challenges sexism and racism which is engrained into the fabric of popular music.
Dana Owens (Queen Latifah) has continued to grow as an artist, and person. She is a trailblazer who uses her gifts and talents to break barriers. In addition to her creative endeavors Owens works as a spokesperson for various organizations. She is a ‘History Maker’ who represents power and promotes strength within.
rapper, record producer and actress, known for her roles in the big-screen adaptation of 'Chicago' and the TV film 'Bessie.
The Chronicle Celebrates Black Music
June is African American Music Appreciation Month! Created by President Jimmy Carter in 1979, this month celebrates the African American musical influences that comprise an essential part of our nation’s treasured cultural heritage.
Formerly called National Black Music Month, this celebration of African American musical contributions is re-established annually by presidential proclamation. Though by no means exhaustive, we’ve prepared a primer that will guide you through some of the different genres that African Americans have created, inspired and fostered.
Month
Sacred music, which includes spirituals and gospel music, illustrates the central role that music plays in African American spiritual and religious life. The earliest form of black musical expression in America, spirituals were based on Christian psalms and hymns and merged with African music styles and secular American music forms. Spirituals were originally an oral tradition and imparted Christian values while also defining the hardships of slavery. Gospel music originated in the black church and has become a globally recognized genre of popular music. In its earliest manifestations, gospel music functioned as an integral religious and ceremonial practice during worship services.
Now, gospel music is also marketed commercially and draws on contemporary, secular sounds while still conveying spiritual and religious ideas.
Folk Music
African American folk music links back to African cultural traditions. Stemming from field hollers, work chants and game songs, folk music bursts with social commentary. Popular folk protest music spread in the 1960s, and its influence is still found within hiphop today.
(L-R, top row) James Herndon, Albertina Walker Inez Andrews, Johnnie Erin "Johneron" Davis and (L-R, bottom row) Cassietta George and Shirley Caesar of the gospel group "The Caravans" pose for a portrait in New York, 1960. Michael Ochs Archives via Getty Images
Courtesy Photo-Queen Latifah is a Grammy Award-winning
Emily Dievendorf fights for democracy while effectively representing the people of the State of Michigan 77th House District
Democracy is a powerful tool in the fight for justice and equity, but it only works effectively and ethically when it works for the people. More importantly, democracy only works when it reflects the will of the people and is utilized to amplify the voices, and needs, of our most underrepresented and underserved communities.
When I ran for my first term as State Representative in Michigan’s 77th House District I committed to making our democratic process more collaborative and accessible. I pledged to make our criminal justice system one of rehabilitation and not merely consequence. I promised to prioritize securing access to basic needs like housing, food, a fair wage, clean water, and quality education. A lifelong advocate for civil rights and social justice, I focused all policy priorities on the equity and fairness all Michigan residents deserve. I didn’t
run to save anybody or to speak for our community, rather I ran because together we build our community back up, and because every part of our community has a right, and a route, to speak for themselves.
Fighting for a more collaborative and representative democracy is exactly what we have done. We have held our ground to make housing a core issue that is addressed not only through development but also through investments in strengthening tenants’ rights, building new affordable and accessible housing, and by setting a baseline for the humane treatment of our homeless neighbors. We eliminated harmful debt from court fines and fees for justice-impacted youth. We have worked to close a loophole in the law that has been used for hundreds of years to steal homes and farms from our low-income property owners, particularly Black and Brown property owners. And we have
set unprecedented standards for clean energy.
Over the last year and a half in office, we, you and I, have secured worker protections, access to reproductive health, free school breakfasts and lunches, universal pre-K, funding for gun violence prevention programs, eliminated the pension tax, and increased the working
families tax credit. And that is the shortlist.
We aren’t done. I've learned from our collaborative coffee hours, community events, and meetings that our community wants and needs more. I too am thrilled with the unprecedented investment in our community that has already been achieved.
But you elected a fighter that is rooted in acts of love. And I am here to champion you. We are champions for the US.
Thank you for the immeasurable support this community has offered me as I held the line at the Capitol to ensure that with each year we struggle less and thrive more. Let’s keep going. A better and stronger democracy needs us.
Please consider voting for me and the team we have been with throughout my first term. Vote Dievendorf for State Representative in Michigan’s 77th House District.
Lansing Mayor Schor, Business Leaders Slam Trump’s Record of Failing Small Businesses and Local Communities
Today, ahead of the presidential debate, Lansing Mayor Andy Schor joined local business leaders for a roundtable to highlight how President Biden has delivered for working Michiganders where Trump failed.
In office, Trump left our economy in shambles and raised costs — from overseeing the loss of over 280,000 Michigan jobs to leaving small businesses shuttered due to his failed COVID-19 response. Participants in the roundtable highlighted how President Biden has delivered for working Michiganders and small businesses — helping create over 400,000 new Michigan jobs.
“Donald Trump and the MAGA Republicans are doubling down and doubling down on their policies that are going to further hurt small businesses.
[Trump is] running on a promise to extend and even expand his tax scheme,” said Lansing Mayor Andy Schor. “When small businesses were struggling during the pandemic under President Trump,
we had to jump in and help out many small businesses ... When President Biden came in, they took that on and they said Main Street is important. They passed millions of dollars worth of dol-
lars on the street that we can use for our small businesses. So, President Biden hasn't wavered, under [former] President Trump, we weren’t heard.”
“[Under Biden] we have our spot to be able to hire our staff, to be able to be part of the Lansing downtown community in Michigan. And all of our employees once again, we're hiring locally, and we're able to reinvest right back into the community,” said Terry Frazier, Sweet Encounter Bakery. “Small businesses aren’t ready for another [Trump] administration ... We have to get out there and vote.”
Courtesy Photo-Emily Dievendorf State Representative Michigan 77th House District
Courtesy Photo-(L to R) City of Lansing Mayor Andy Schor, Terry Fraizer-Sweet Encounters Bakery Lansing, Rebecca Bahar-Cook, Capitol Fundraising AssociatesTeresa Barcy-Professional Party Planner
PUBLIC NOTICE OF CAPITAL AREA TRANSPORTATION AUTHORITY’S REVISED FISCAL 2023 PROGRAM OF CAPITAL PROJECTS
Capital Area Transportation Authority hereby provides notice to the public and to private providers of its proposed fiscal 2023 program of capital projects, which has been revised. The FY23 proposed capital list of projects was modified following consultation with CATA’s funding partners, the Federal Transit Administration and Michigan Department of Transportation.
Community Advocate Jerimic Clayborn III Runs for Delta Township Trustee
Meet Jerimic, a 33-year-old husband, father, and proud believer, born and raised on the south side of Lansing. He knows what it means to “get it out of the mud.” Raised by a single mother who possessed a debilitating disease and estranged from his father who spent 13 years in prison, Jerimic navigated his way through high school, and ultimately, to where he is today.
Jerimic resides in Delta Township with his Christina his beautiful wife of 8 years, his 9-year-old son Malachi, his 7-year-old son Levi, his 4-year-old daughter Eliana and his 22-month-old son Isaiah.
Jerimic is the Best Community Advocate. He made the conscious decision of dedicating his life to the service of others. In 2005, Jerimic received the John the Baptist award from Our Savior Lutheran Church and School. and graduated from J.W. Sexton High School in 2009. Following high school, Jerimic submersed himself in the experiential marketing realm, which he continues to practice today. He has represented numerous brands and campaigns over the past decade. In addition, criminal justice became a focus focus for Jerimic.
school and beyond.
The proposed program of projects will constitute the final program of projects if there are no changes. Additional details on the proposed fiscal 2023 program of capital projects are available for public inspection at CATA’s Administration Building, 4615 Tranter St., Lansing, MI 48910.
Written comments on the program of projects or written requests for a public hearing to review the application must be received by 5 p.m. July 30, 2024. If a hearing is requested, notice of the scheduled date, time and location will be provided at least 10 days in advance.
Submittals should be sent to CAPITAL AREA TRANSPORTATION AUTHORITY, FY 2023 Revised Program of Projects, Attn: Planning and Development Department, 4615 Tranter Street, Lansing, MI 48910 or via email to: marketing@cata.org
Jerimic has experience working in the security sector for General Motors, Delta Dental, Meijer Distribution Center, and Waverly Middle School. In 2019, Jerimic began his career with the Lansing School District. His first role with the district was as a State of Michigan PA 330 Certified Public Safety Officer. Today, Jerimic has assumed the role of Community Engagement Specialist, primarily working with the Lansing Learning Hub (Lansing School District’s alternative high school). He works with external persons, and organizations, to facilitate student success in high
Jerimic is pursuing post-secondary Social Science studies, but firmly believes self-education and lived experiences are just as important as formal studies. Jerimic’s public policy knowledge, advocacy, and experience supports his life mission. During Jerimic’s 2013 run for Lansing City Council at-large, the City of Lansing adopted his campaign slogan, “I AM LANSING,” and founded a mascot – a lynx named CUFF, which stood for “Communities United with Food and Fitness.” Also, the VCI (Violent Crime Initiative), was birthed from Jerimic’s 2013 Lansing City Council campaign run. Jerimic is the Lansing Unified Esports (Lansing School District Esports Team) Head Coach. In addition, he voluntarily coached (and will happily continue to coach) basketball and soccer for Delta Township and Grand Ledge’s Parks and Recreation Departments. Over the years, Jerimic has exercised his gift by playing drums for several local area church ministries. Jerimic is a member of the Lansing Chapter NAACP, Eaton County Democratic Party, and Michigan Democratic Party. Jerimic believes “hard work and dedication leads to greatness.
Courtesy Photo-Jerimic Clayborn III Delta Township Trustee Candidate
IBX Youth Entrepreneur Series provides lessons on business success
INDIANAPOLIS — Indiana Black Expo's Summer Celebration is in full swing and events are happening all across Indianapolis this week. Festivities continued Tuesday morning with the IBX Youth Entrepreneur Series.
Dozens of middle and high school students gathered at the Indiana Convention Center for workshops centered on empowering the next generation for business success.
The students created business plans, pitched ideas and competed for prizes.
"We want these young people to feed into our economic, we want to make them equitable in the marketplace with that, we're providing those resources for these young people to go out and to be equitable in this marketplace and create opportunities for them," said Matthew White with IBX.
Indiana Black Expo to host multiple concerts during Black Music Month
INDIANAPOLIS — The Indiana Black Expo is a nonprofit organization that promotes the social and economic advancement of Black people. The group currently has 12 chapters.
IBE’s 54th Summer Celebration started Thursday and runs through Sunday, with many fun events ahead on the calendar.
During Summer Celebration, the organization will offer multiple free events, including a business conference and youth leadership summit. The Indiana Black & Minority Health Fair that starts Thursday at the Indiana Convention Center will provide visitors more than $4,000
worth of free testing.“Lots of activities throughout the week. I encourage everyone to come out and visit,” Watson said.
Click here to purchase tickets to the All White Affair and other IBE events.
There are over 300 businesses
and companies and sponsors that will be inside the exhibition hall,” IBE President Alice Watson said.
IBE will host a Music Heritage Festival outdoor concert on Friday at Carroll Stadium, 1001 W. New York St. Tickets are $10 for general admission bleacher seats. A silver
“premium” bleacher seat is $50, gold is $75, and platinum is $100. Gates open at 4 p.m. with food trucks onsite.
“We have Lalah Hathway, Karyn White, Johnny Gill, Morris Day and the Time. So we have a lot of stuff going on,” explained Watson.
The annual All White Affair is 10 p.m. Saturday at Gainbridge Fieldhouse. Tickets start at $50.
Performers include Ginuwine, Next, and DJ Kid Capri. Click here to purchase tickets.Summer Celebration will wrap up with a gospel explosion featuring area choirs. It starts at 3 p.m. at the Indiana Convention Center.
ENJOY FREEDOM FROM JOINT PAIN
Employee
Learn more about our Orthopedics & Sports Medicine services at mclaren.org/lansingorthopedics
of the Season Award Recipient
Unit Assistant, Colleen Dick was honored with the first McLaren Greater Lansing’s Extraordinary Employee of the Season Award. This award acknowledges any employee in the hospital system for the extraordinary work they do.
Colleen’s nomination stated: “Colleen has been one of the backbone workers here at McLaren Greater Lansing for years. I haven’t met someone who doesn’t automatically reply that they love working with her. She trains all of the unit assistants (UA) and nurse assistants (NA) for our floor, and
she is the go-to-trainer for other UA/ NA’s in the organization. I have never heard her once say that something is not her job, or that a patient isn’t her to help take care of. She has a wealth of knowledge. If I know she is the unit assistant for a shift, I know not only will have a good shift, but the patients will get the best care.”
The nomination went on to state: “Colleen is the most reliable aid I have ever worked with in my 12+ years at McLaren and is the best team player.”
Coleen has been with McLaren Greater Lansing for over seven years, first work-
ing part-time as a float aid in several different units, and during the height of the COVID-19 pandemic, she switched to full time to help care for patients.
“I love taking care of a wide population of patients where I can help be a voice for them and and be a part of their care and experience here,” said Colleen. “I love what I do and I’m glad that it came through being recognized with this award.”
Summer of
NO PAYMENTS
•
•
Plus,
Hurry!
LCC renames Arts & Sciences Building A&S Building renamed for college’s sixth president
LANSING, Mich. (June 25, 2024) Lansing Community College has officially renamed its Arts & Sciences Building to the Brent M. Knight Arts & Sciences Building.
Knight served as LCC’s president from 2008 – 2020, retiring after 12 years at the helm. The renaming of the Arts & Sciences Building is the latest honor bestowed on Knight. He was previously granted the designation of president emeritus in 2020, making him the
MEET ANGELA..
preaching her first sermon on September 11, 2016. Then, receiving her Ministers License under the previous pastor of Pilgrim Rest, Dr. Walter Gibson Jr. Today, she serves on the Leadership Council of Bishop Edward Rockett, Jr., Senior Pastor of Pilgrim Rest Baptist Church, and Co-Leader of the Women of Excellence Ministry.
Currently, the Chair of Lansing Community College (LCC) Board of Trustees, Ms. Mathews has held executive leadership roles on the Board as
first LCC president to receive the title, one rarely seen among community colleges.
It was during the 2012 – 2013 academic year that Knight’s redesign of the original structure built in 1968, underwent a complete renovation. Knight’s ambient learning philosophy used extensively in the renovation is said to “make even the walls talk and teach” through educational and artistic stimuli.
Dubbed “the man behind the make-
over” in a 2018 Lansing City Pulse article, Knight’s leadership and innovation transformed the face of LCC. He is responsible for some 27 sculpture installations across LCC’s campuses, including his final sculpture project at the center of the Downtown Campus, the soaring 43-foot, iconic Upward Bound.
Congratulations, Dr. Knight!
About Lansing Community College
Lansing Community College is an equal opportunity educational institution/employer. Lansing Community College programs and activities are open for all persons regardless of race, color, sex, age, religion, national origin, creed, ancestry, height, weight, sexual orientation, gender identity, gender expression, disability, familial status, marital status, military status, veteran’s status or other status as protected by law, or genetic information.
Vice Chair and Board Secretary. She was elected twice to the LCC Board of Trustees by a wide margin and is serving a second (6-year) term. In both elections, November 2022 and 2024, Ms. Mathews earned thirty percent of the Tri-County (Ingham, Clinton, and Eaton) voters’ approval. Her term expires in December 2028. Simultaneously, Chair Mathews is President of the African American Trustee Caucus of ACCT (National Organization, Association of Community College Trust-
ees). She was voted unanimously and tasked with reimaging/rebuilding caucus membership, communications, and Bylaws.
Ms. Mathews combines her passion for education and her professional success to mentor Lansing youth through community organizational platforms.
Ms. Mathews is an Educator teaching 5th through 8th grades, Life Skills along with Family Engagement Sessions through Community Development to Success, which is housed in
Sheridan Road STEM School, in partnership with Lansing School District.
Her top priorities are:
Education;
Economic and Workforce Development;
Environmental Sustainability;
Building an Inclusive Community! Want to get to know Angela better?
Join her on Thursday, July 11th at 6 pm at Gregory’s Soul Food. She is looking forward to seeing you there!
American Lung Association's 25th Annual 'State of the Air' Report Report’
2024 ‘State of the Air’ Report
Reveals Most ‘Hazardous’ Air Quality Days in 25 Years American Lung Association’s 25th annual report finds that 131 million people in the U.S. is exposed to unhealthy levels of air pollution
CHICAGO – (April 24, 2024) –The American Lung Association’s new “State of the Air” report reveals that spikes in deadly particle pollution are the most severe they’ve been in the history of the report. According to the new report, people in the U.S. experienced the most days with “very unhealthy” and “hazardous” air quality due to particle pollution in 25 years. In total, the report finds that 131 million people are living in areas with unhealthy levels of
air pollution.
The Lung Association’s 25th annual “State of the Air” report grades exposure to unhealthy levels of ground-level ozone air pollution (also known as smog) and short-term spikes and the annual average of particle pollution (also known as soot) over three years. This year’s report includes the most recent quality-assured air quality data from 2020-2022 and is updated to reflect the new annual particle pollution standard that the U.S. Environmental Protection Agency (EPA) finalized in February of 2024.
“We have seen impressive progress
in cleaning up air pollution over the last 25 years, thanks in large part to the Clean Air
Act. However, when we started this report, our team never imagined that 25 years in the future, more than 130 million people would still be breathing unhealthy air,” said Harold Wimmer, President and CEO of the American Lung Association. “Climate change is causing more dangerous air pollution. Every day that there are unhealthy levels of ozone or particle pollution means that someone – a child, grandparent, uncle, or mother – struggles to breathe.
We must do more to ensure everyone has clean air.”
The report found that nearly 4 in 10 people (39%) live in an area that received a failing grade for at least one measure of air pollution. 43.9 million people live in areas with failing grades for all three measures. People of color are disproportionately exposed to unhealthy air and are also more likely to be living with one or more chronic conditions that make them especially vulnerable to air pollution, including asthma, diabetes and heart disease. The report found that a person of color in the U.S. is 2.3 times more likely...
Climate Change Dramatically Impacts Global Nutrition, New Report Says
WASHINGTON, D.C.
(MAY 8, 2024) – Climate change has dramatic, negative impacts on global nutrition, and challenges are especially acute in low- and middle-income countries where large proportions of the population rely on agriculture, according to a new report commissioned by Farm Journal Foundation.
Extreme weather events over the past several years have led to lower harvests, lost agricultural incomes, and soaring food prices, all of which contribute to increasing rates of malnutrition, according to the report by Dr. Ramya Ambikapathi and Daniel Mason-D'Croz, senior research associates at Cornell University’s College of Agriculture and Life Sciences’ Department of Global Development. Today, about 3 billion people around the world are unable to afford a well-balanced, healthy diet that includes whole grains, fruits, vegetables, and animal-sourced foods. Peo-
ple in low- and middle-income countries, where farming is often the main source of income, have been hit the hardest, as families struggle to purchase sufficient nutritious foods.
“Climate change exacerbates existing inequities, so it’s important that fixes to existing challenges focus on making food systems more resilient to shocks – whether it’s climate change shocks, or other shocks, or even multiple shocks at the same time,” Ambikapathi said.
“Many food systems contexts have multiple challenges, and climate change is just one of them. Climate change offers an opportunity to unite people, as we need to mobilize momentum, money, and human capacity.”
“Low- and middle-income countries, which have contributed least to climate change, are unfortunately feeling the brunt of its effects when it comes to food security and nutrition,” Mason-D'Croz continued. “Small- and medium- sized farms produce
the majority of the world’s food, and particularly in low- and middle-income countries, farmers suffer disproportionately from poverty, making them especially vulnerable to food system shocks.”
Low- and middle- income countries often have limited capacity to adapt to climate challenges, due to a lack of safety net programs, robust infrastructure, and technologies that would enable farmers to produce good crops amid increasingly difficult conditions, according to the report. Women are particularly vulnerable to food and nutrition insecurity, according to the report. This is because they generally have lower incomes compared with men, and studies show that during times of financial pressure, they often reduce their food intake or skip meals so that other members of their household can eat.
“Farmers and our global food system face unprecedented challenges from climate change, and unfortunately this is already having significant effects on nutrition, especially in low- and middle-income countries,”
said Katie Lee, Vice President of Government Affairs...
How To Plan a Big Family Vacation Everyone Will Enjoy
Planning a large family vacation isn’t easy, especially when the goal is to ensure every member has a memorable experience. You must consider numerous factors, from selecting the perfect destination and timing the trip correctly to budgeting and planning activities.
Family vacations are opportunities to bond, create lasting memories, and break away from the mundane. The planning process, however, can be exciting and overwhelming.
Transform your potential stressors into enjoyable experiences by understanding the essential elements of a successful family vacation. Check out our quick walkthrough to learn how to plan a big family vacation everyone will enjoy.
Finding the Perfect Destination for All Ages
Begin by considering destinations that offer a mix of activities suitable for various age groups. For instance, beach
Your Audience
Half-page ads in The Chronicle News provide a direct line of communication with your target audience. Unlike digital ads that can be easily scrolled past, a half-page ad in a print publication offers a tangible and engaging way to connect with readers.
By strategically designing your ad to resonate with the local community, you can create a personal connection that resonates with readers on a deeper level. This direct engagement can lead to increased interest in your business and drive more customers through your doors.
3. Drive Targeted Traffic to Your Business
One of the key benefits of placing half-page ads in The Chronicle News is the ability to drive targeted traffic to your business. Unlike broader advertising methods, such as billboards or radio ads, half-page ads allow you to focus your message on a specific local audience.
By highlighting your products or
resorts often provide kids’ clubs, water sports, and relaxing spots for adults.
National parks can also be a great option, offering hiking trails, wildlife observation, and educational programs that appeal to young and older participants. Evaluating potential destinations thoroughly can save you from unexpected disappointments.
Look for places with family-friendly accommodations and amenities. Aim for destinations that offer a variety of activities to keep everyone engaged,
from toddlers to grandparents. Lastly, involve your children in the decision-making process. Doing so builds excitement and ensures you consider their interests. Ask them about their dream vacation spots and try to incorporate some of their ideas into the final choice.
Choosing the Right Time for a Family Vacation
An essential way to plan a big family vacation everyone will enjoy is to
ensure that everyone’s schedules align before making any reservations, which is not always easy. Consider factors such as school schedules, work commitments, and weather conditions to determine the best time for your trip.
Traveling during off-peak seasons can result in less crowded destinations and lower costs, making the experience more enjoyable for everyone. For example, choosing dates wisely is critical to any guide to Disney World trip preparation because peak season can bring large crowds, which can influence whether a family chooses to visit.
Check your chosen destination’s local climate to ensure suitable weather conditions. Simply put, visiting a beach destination during the rainy season might not be ideal.
services in a prominent print ad, you can attract readers who are more likely to convert into customers. The localized nature of The Chronicle News means that your ad will be seen by individuals who are geographically close to your business.
4. Enhance Brand Recognition
Consistent visibility is key to building brand recognition, and half-page ads in The Chronicle News offer an ideal platform for achieving this. By featuring your business prominently in a trusted local publication, you can increase awareness and familiarity with your brand.
With each appearance of your ad in The Chronicle News, you reinforce your brand's presence in the minds of consumers. Over time, this enhanced recognition can lead to increased trust and loyalty among local customers, setting you apart from competitors.
5. Increase Customer Engagement
Engaging with customers is essential
for building lasting relationships and driving repeat business. Half-page ads in The Chronicle News offer a unique opportunity to captivate audiences and encourage interaction with your brand.
By showcasing compelling visuals and persuasive messaging in your ad, you can pique the interest of readers and prompt them to learn more about your products or services. This increased engagement can lead to higher response rates and conversions for your business.
6. Maximize Return on Investment (ROI)
When it comes to advertising, maximizing ROI is a top priority for businesses. Placing half-page ads in The Chronicle News can deliver a strong return on investment by generating leads, driving foot traffic, and ultimately increasing sales.
The targeted nature of print advertising allows you to allocate your marketing budget more effectively, focusing on reaching customers who are most likely to convert. By leveraging the local reach of The Chronicle News, you
can optimize your ad spend and see tangible results for your business.
7. Achieve Measurable Results
Measuring the impact of your advertising efforts is crucial for evaluating success and refining your marketing strategy. With half-page ads in The Chronicle News, you can track the performance of your ads and gain valuable insights into their effectiveness. By monitoring metrics such as ad engagement, customer response rates, and overall sales, you can assess the real-time impact of your ad campaigns. This data-driven approach allows you to make informed decisions and optimize future advertising initiatives for greater success.
Understanding the measurable results of your ads in The Chronicle News empowers you to make strategic adjustments, refine your targeting, and continuously improve the performance of your advertising campaigns. This informed approach ensures that your marketing efforts deliver the best possible outcomes for your business.
8 Social Media Marketing Strategies That Empower the African American Community
In a digital age where connection is key, social media has become a powerful tool for empowerment within the African American community. From amplifying voices to fostering inclusivity, the impact of strategic social media marketing cannot be overstated.
1. Amplifying Voices Through Hashtag Campaigns
Hashtags have become a powerful tool for amplifying marginalized voices on social media platforms. By creating and participating in hashtag campaigns like #BlackLivesMatter, #SayHerName, or #BlackGirlMagic, the African American community has been able to raise awareness, spark conversations, and drive social change. These campaigns amplify individual voices and unite people around common causes, creating a sense of belonging and solidarity.
The beauty of hashtag campaigns lies in their ability to make voices heard
that may otherwise be overlooked. They provide a platform for authentic storytelling, sharing experiences, and fostering a sense of community. The collective impact is undeniable when individuals join forces behind a unifying hashtag. Through strategic and meaningful use of hashtags, the African American community has the opportu-
nity to shape narratives, challenge stereotypes, and effect real change.
In a world where social media has the power to influence opinions and shape perceptions, hashtag campaigns serve as an important tool for empowerment and advocacy. By leveraging the reach and virality of hashtags, the African American community can
drive conversations, raise awareness on social issues, and promote diversity and inclusion in the digital landscape.
2. Building a Stronger African American Community with Authentic Content
Authenticity is key to building strong and resilient communities on social media. For the African American community, sharing authentic stories, experiences, and perspectives is empowering and essential in shaping a more inclusive online space. By creating and curating genuine content that reflects the diverse voices within the community, individuals and brands can foster connections, build trust, and drive engagement.
Why is African American News Important in Today's Black Media Landscape?
Black Media Dive into the vibrant world of African American news and discover why staying informed is crucial in today's diverse media landscape.
Overview of African American News
African American news is pivotal in highlighting stories, perspectives, and experiences that are often marginalized or overlooked in mainstream media. By shedding light on social issues, cultural achievements, and historical narratives within the African American community, this form of news enriches the media landscape with diverse voices and viewpoints.
The coverage of African American news extends be-
yond local communities to a global audience, offering insights into the rich tapestry of experiences that shape the African American identity. From politics to arts, entertainment to civil rights movements, African American news provides a holistic view of the world through a unique lens.
In a time where representation matters more than ever,
African American news serves as a platform for empowerment, education, and advocacy. By amplifying the voices of African American individuals and communities, this news genre contributes to a more inclusive and equitable media ecosystem.
Understanding the significance of African American news is not just about recog-
nizing the past and present struggles of the community, but also celebrating its triumphs, innovations, and cultural contributions. This news segment fosters a sense of belonging and unity while challenging stereotypes and promoting dialogue.
From celebrating achievements to addressing systemic challenges, African American news acts as a catalyst for change, sparking conversations, raising awareness, and inspiring action. Engaging with this news genre is not only informative but also essential for fostering a more informed and empathetic society.
As consumers of media, embracing African American news in today's landscape is
a proactive step toward acknowledging the diversity of narratives that exist within our interconnected world. By valuing the stories and perspectives presented through this lens, we enrich our understanding of society and contribute to a more inclusive media environment.
Impact on Society for Black Media
The impact of African American news on society is profound, influencing perceptions, policies, and social movements.
