Del Amo Fashion Center Digital Marketing Content

January 2019

Simon Digital Marketing

What’s New Now Retailer Submissions

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What’s New Now

Overview

What's New Now is a Simon Marketing program designed to position Simon centers as the perfect place to spend quality time with friends and family. A key component is highlighting the best and most current retailer deals and events.

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What’s New Now

Overview What’s New Now content is promoted on the the following Simon digital assets (at participating centers*).

Websites Content lives on an "always on� a landing page with prominent promotion spots.

Example: simon.com/whats-new-now-at-woodbury-common Retailer Showcase - Content from the landing page (and emails) link to Retailer Showcase posts or sometimes the store listing (if new store, for example). Retailers can post content to centers websites via Retailer Showcase, or Simon can post on retailer behalf.

Post to Retailer Showcase here: simon.com/rs Email - What's New Now emails deploy twice monthly - not all centers will deploy on the same day but will be sent in the same week.** Social Media - Simon would post the content on each center's social media during the same time period the content is posted to center landing pages. *Participating centers on p. 12 ** Email schedule on p. 7

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January 2019

Content Examples

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SIMON

What’s New Now

WEBSITE LANDING PAGES

Example Content

MALLS 5

PREMIUM OUTLETS

MILLS

WEBSITE SLIDERS (DESKTOP &

What’s New Now

Example Content

MOBILE)

DESKTOP

MOBILE

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What’s New Now

EMAIL CAMPAIGNS

Email Schedule

Two Emails per Month: Malls & Mills - Email 1: 1st Week of the Month - Email 2: 3rd Week of the Month

Premium Outlets - Email 1: 2nd Week of the Month - Email 2: 4th Week of the Month

MALLS 7

PREMIUM OUTLETS

MILLS

What’s New Now

Social Media Schedule

One Facebook Link Ad Per Month: Malls & Mills - Begin Ad 2nd week of the Month

Premium Outlets - Begin Ad 3rd week of the Month

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SOCIAL MEDIA CONTENT

January 2019

How To Submit Content

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SIMON

What’s New Now

Overview

Content can be submitted online at : simon.com/retailerwnn 
 Just provide your contact information, copy, images and start/end dates.

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What’s New Now

Image Specifications

Landing Page Images 1140 x 552px 1140 x 750px 546 x 504px

Retailer Showcase Image 500 x 500px

Email Images 300 x 300px 600 x 370px 600 x 580px

Facebook & Instagram Images 1200 x 1200px Images should be saved at 72dpi. Simon could boost the content on Facebook, so please send images with no more than a 20% text to image ratio.

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What’s New Now

Center List MALLS Anchorage 5th Avenue Mall Brea Mall® Burlington Mall® Cielo Vista Mall Coconut Point® Copley Place Dadeland Mall Del Amo Fashion Center® Fashion Centre at Pentagon City Fashion Valley Greenwood Park Mall Haywood Mall King of Prussia® La Plaza Mall Lehigh Valley Mall Lenox Square® Mall of Georgia Miami International Mall Northshore Mall Penn Square Mall® Phipps Plaza Roosevlet Field® Ross Park Mall Smith Haven South Shore Plaza® SouthPark St. Johns Town Center® Stanford Shopping Center

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Stoneridge Shopping Center® Tacoma Mall The Domain® The Fashion Mall at Keystone The Florida Mall® The Galleria The Mall at Rockingham Park The Shops at Clearfork The Shops at Riverside® The Westchester Tippecanoe Mall Town Center at Boca Raton® Walt Whitman Shops® West Town Mall Woodfield Mall Woodland Hills Mall®

MILLS

PREMIUM OUTLETS

Arizona Mills® Arundel Mills® Colorado Mills® Concord Mills® Grapevine Mills® Great Mall® Gurnee Mills® Katy Mills® Ontario Mills® Opry Mills® Potomac Mills® Sawgrass Mills®

Albertville Premium Outlets® Allen Premium Outlets® Aurora Farms Premium Outlets® Birch Run Premium Outlets® Camarillo Premium Outlets® Carlsbad Premium Outlets® Carolina Premium Outlets® Charlotte Premium Outlets® Chicago Premium Outlets® Cincinnati Premium Outlets® Clarksburg Premium Outlets® Clinton Premium Outlets® Denver Premium Outlets® Desert Hills Premium Outlets® Edinburgh Premium Outlets® Ellenton Premium Outlets® Gilroy Premium Outlets® Gloucester Premium Outlets® Grand Prairie Premium Outlets® Grove City Premium Outlets® Gulfport Premium Outlets® Hagerstown Premium Outlets® Houston Premium Outlets® Jackson Premium Outlets® Jersey Shore Premium Outlets® Las Americas Premium Outlets® Las Vegas North Premium Outlets® Las Vegas South Premium Outlets®

Leesburg Corner Premium Outlets® Merrimack Premium Outlets® Norfolk Premium Outlets® North Georgia Premium Outlets® Orlando International Premium Outlets® Orlando Vineland Premium Outlets® Philadelphia Premium Outlets® Phoenix Premium Outlets® Pleasant Prairie Premium Outlets® Puerto Rico Premium Outlets® Rio Grande Valley Premium Outlets® Round Rock Premium Outlets® San Francisco Premium Outlets® San Marcos Premium Outlets® Seattle Premium Outlets® Silver Sands Premium Outlets® St. Louis Premium Outlets® Tampa Premium Outlets® Toronto Premium Outlets® Tucson Premium Outlets® Twin Cities Premium Outlets® Vacaville Premium Outlets® Waikele Premium Outlets® Waterloo Premium Outlets® Williamsburg Premium Outlets® Woodburn Premium Outlets® Woodbury Common Premium Outlets® Wrentham Village Premium Outlets®