Vivienne westwood brand study and design study

AW 20

1 BRAND IDENTITY Vivienne Westwood is one of the last independent global fashion houses in the world and they exist to produce more than clothes and accessories. The brand uses its collections, collaborations and catwalk shows as a platform to capture the imagination, promote innovative design and campaign for protecting life on Mother Earth, Gaia. They strive to make clothes with greater care, promote Arts & Culture and always use their platform to mobilize people around Climate Change and Human Rights.

2 BRAND HISTORY British designer Vivienne Westwood had no intent in becoming a world-renowned fashion icon. Her story began as a young woman breaking from the comfortable path prescribed for her. Born Vivienne Swire on April 8, 1941 in a village around Derbyshire, England, Westwood would grow out of her role as a local primary school teacher by following her passions. Her designs were pulled from the pages of history books, modernizing and altering where she believed fit. With a rebel heart, Westwood became one of the key figures who influenced the wave of against-the-rule-attitude fashions of the ‘90s that continue to inspire looks today.

Left to right: Suit, Vivienne Westwood, about 1995, Watteau evening dress, Vivienne Westwood, 1996, England.

3 QUALITY VS QUANTITY She is well known for her historically inspired collections as for her ecological militancy. One of her bestknown slogans, “Buy less, choose well, make it last,� calls for balanced consumption, whether of fashion or any other resources. In her collections you can find organic linen and cotton being used for T-shirts, hoodies and trousers, bamboo fibre for certain shirts as well as precious colourful jacquards that were realized with cellulose acetate produced from wood fibre sourced from a programme of reforestation. She is close to the charities Greenpeace and Peta, Westwood actively campaigns through action programmes, viral videos and fundraising efforts.

Spring summer 2019

Spring summer 2019

INSPIRATION AW 20

Global

Warming

5

X +

3

3

9 12

10

+

2 1 0

Global warming is the long-term heating of Earth’s climate system observed since the per-industrial period (between 1850 and 1900) due to human activities, primarily fossil fuel burning, which increases heattrapping greenhouse gas levels in Earth’s atmosphere.

The collection is meant to create awareness of the dreadful future of the world . Especially in todays time when the world is forwarding into a chaotic future, it is important to educate the society of the adverse effects of climate change in any means necessary.

Inspiration Board / AW 2020

THEME / MOOD AW 20

THE WAR OF THE

ROSES AUTUMN / WINTER 2020

THE COLLECTION IS A BOLD PERSONIFICATION OF NATURE, AND ITS VENGANCE AND HATRED TOWARDS MANKIND. THE TERM THE WAR OF T H E R O S E S I S A P L AY O N THE HISTORIC EVENT IN BRITIAN & ITS PARODIC C O M PA R I S O N I N T O D AY S TIME.

CHAOTIC RADICAL R E TA L I AT I O N A P O C A LY P T I C

CLIENT PROFILE AW 20

BOLD

ANARCHIST

CAREFREE

pu n k VIVIENNE WESTWOOD GENDER : FEMALE

AGE : 25 - 27

INCOME : $ 55,000 - $100,000

OCCUPATION : ACTIVIST

MARKET : BRITIAN

ETHNICITY : BRITISH INDIAN

DEMOGRAPHIC : FASHION FORWARD, PROGRESSIVE

INTERESTS : POLITICS, ART & HISTORY

TREND FORCAS VIVID PLAIDS NOW THIS FALL FASHION TREND FOR 2020, PLAIDS ARE STYLED IN COURAGEOUS, ECLECTIC COLORS, WITH DESIGNERS TRYING OUT HEAD-TOTOE PLAID DRESSING AND UNCONVENTIONAL MIXED PATCHWORK PAT TERNS.

DOOMS DAY MANY DESIGNERS EXPRESSED THE URGENCY FOR RADICAL CHANGE THROUGH THEMES OF A P O C A LY P T I C D R E S S I N G AND WHAT TO WEAR FOR THE “END OF THE WORLD,” OR AT LEAST SUGGEST THAT’S WHERE WE ARE HEADING IF DRAMATIC ADJUSTMENTS.

T OF FALL 2020 CHECK OUT CHECKS BEING A R E L AT I V E LY E A S Y P R I N T TO WEAR MAKES THEM A PERFECT CANDIDATE FOR FALL DRESSING. FALL 2 0 2 0 R U N WAY S S H O W E D C H E C K S I N A VA R I E T Y O F ENLARGED PRINTS AND MATCHING CHECKED SUITS.

SKIRT SUITING THE TIME HAS COME TO REANGLE YOUR APPROACH TO FULL-LOOK TAILORING. AUTUMN’S BIGGEST WARDROBE SWITCH UP WILL SEE THE SLOUCHY CREASE-FRONT TROUSER (A PERENNIAL FRONT-ROW FAVO U R I T E OV E R T H E PA S T FIVE YEARS) RELEGATED IN FAVO U R O F T H E S T R A I G H TCUT PENCIL SKIRT.

Style No : 001 ( Womens Wear) Season : AW 20 Fabric : Cotton jersey Size Range : Xs - Xl Sample Size : S

colour : sage green, red and beige

Front measurement Total Length : Shoulder Length :

Back front 5

back 5

Across Shoulder :

17

Across Back : Sleeve Length :

18

cross chest

total 30

21 8.5

round waist

25

armhole circumference

20

thigh slit

14

Style No : 002 ( Womens Wear) Season : AW 20 Fabric : denim, flannel Size Range : Xs - Xl Sample Size : S

colour : sage green, vermillion and beige

Front

measurement Total Length : Shoulder Length :

Back

front 5

back 5

Across Shoulder :

17

Across Back : Sleeve Length :

18

cross chest

total 40

21 8.5

round waist

25

armhole circumference

20

neck drop

21

Style No : 003 ( Womens Wear) Season : AW 20 Fabric : flannel Size Range : Xs - Xl Sample Size : S

colour : vermilion & beige

Front

measurement Total Length : Shoulder Length :

Back

front 5

back 5

Across Shoulder :

17

Across Back : neck drop :

18

cross chest

total 30

5 8.5

round waist

25

armhole circumference

23 40

thigh slit