Loupe. Issue 10. Autumn 2018.

Page 26

The younger of our two Jörg Baders is t’other Jörg’s son, and he’s got strong opinions on watches. We gave him the C65 Trident Diver on leather to try…

Young blood Jörg Bader Jr is 26, and works as a product manager at Christopher Ward. He’s Swiss, of course, but for over a year now has been based in the UK offices. “I wanted to come here to get closer to the customer, as well as help build more synergy between the two offices, in Maidenhead and Switzerland,” he says. “Watches didn’t inspire me much when I was younger, but once I’d started working here I got more and more intrigued by them. I love that they’re something mechanical that’s got strong links to the traditions of Switzerland, and that they’re the most important fashion accessory for men.” Naturally, working at CW puts Jörg in the enviable position of trying many different watches, and he’s normally got some Christopher Ward or other on his wrist – and occasionally watches from other makers, too. “I enjoy many Swiss brands,” he says, “mostly dress watch-

es and sports watches with particularly distinctive case designs and an integrated bracelet, features from the Gerald Genta design philosophy. I also like wearing classic watches on vintage leather or NATO straps, so I might take something like an Omega De Ville Prestige – a wonderful watch – and change the strap to a vintage camel.” Jörg says he tends to be critical of many things in life, including Christopher Ward watches, but believes the company’s hit a home run with this one. “I took it for a weekend and wore it everywhere, as it’s a style of watch that seems made for summertime,” he says. “The best thing was wearing it to watch United win the FA Cup semi-final at Wembley. The design – with those polished and brushed surfaces on the case, the domed box sapphire, and the dial with its two big Arabic numbers – looks sharp from every angle. My favourite colour combination

Jörg Jnr: definitely knows what he likes

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