Own magazine

5 TIPS TO BECOMING MORE PHOTOGENIC

MOST SUBVERSIVE STYLE extra long hair is this season’s most subversive syle

THE INSTAGRAM INFLUENCER

PRETTY CAN HURT A WOMAN’S CAREERS

HOW TO APPLY MASCARA PERFECTLY

FLAWLESS TIPS TO TAKING YOUR BEST SELFIE

CHRISTINNE VENTER

THE SINGULAR MODEL GLOSSY

PULLING MY CHIN BACK, PUSHED MY CHEST FORWARD TO CREATE ALOT OF RIPPLING CHINS BUT IN THIS FILTER I STILL PASSED FOR A SPORT ILLUSTRATED MODEL! -Emily Arata

EDITORS LETTER Hi there!

First magazine, hopefully of many to come!

We started this magazine with the concept of only using one model throughout. We have six articles, all about beauty tips and trics to help girls with those tricky beauty aspects and some articles about societies beauty rules that we found astounding.

We want this magazine to be something you want to read each month and come out feeling great about yourself! We’ll be using models that arn’t models. Girls that feel a little insecure and need a boost and this is just the thing you need to push yourself!

Yours truely The editor

IN THIS ISSUE

PROJECT IDEE

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PRETTY CAN HURT WOMAN’S

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CAREERS

THE INSTAGRAM INFLUENCER

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5 FLAWLESS TIPS TO TAKING YOUR

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BEST SELFIE

HOW EXTRA LONG HAIR BECAME

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THIS SEASON’S MOST SUBVERSIVE

STYLE

HOW TO APPLY MASCARA

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PERFECTLY

5 TIPS TO BECOMING MORE

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PHOTOGENIC

A ‘NEW BREED’OF STARS

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BEHIND THE SCENES

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BRONNEN

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BEAUTY IS ALL AROUND IS AND ADVERTISED ON EVERY PLATFROM KNOW TO MAN. Why do we as girls need to change ourselfs to fit into societies expectations?

BEAUTY IS PAIN BUT IT SHOULDN’T HAVE TO BE

I love to look good and feel good about my looks and outfits of the day. Nothing feels better than a pants that hugs your ass and is comfortable at the same time.

But I make myself beautiful for myself and not for societies expectations.

I’m beautiful for me and not for others TEXT BY CHRISTINNE VENTER

Comb my hair, curl my lashes, pluck my eyebrows, get the perfect colour lipstick. Routine is key to being beautiful and ready for the day. But I forget to wax my lip and I neglect to add eye shadow and I still feel good in the morning.

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PROJECT IDEE

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eauty is a six letter word, everyone has a spesific feeling when they hear it. They feel happy someone called them beautiful, others don’t need to hear it, because they already know they’re beautiful. But most cringe at the word, they stress and start feeling self-conscious.

Everyone looks in the mirror in the morning and think yes or sigh no. But why no? Why do we look in the mirror and hate what we see. Why do we look in the mirror and compare ourselfes with the pretty girl in math class or the fashionable girl you saw at the sushi restaurant three months ago. Everyone has they’re own looks and indentity right. If we all look the same, noone will be theirselves.

Each morning you wake up with a routine. Shower, wash your face with sensitive skin face wash, then scrub your face with rooibos tea leaves, after that you Instagram is today’s new socialite app. You can now rinse your skin. You then put some pimple cream on find the perfect recipe for anything you want to make. your face to help with the extensively big pimple that You can keep up with all the art trends out there. But has resided on your forehead in the night. After that mostly you can keep up with every influencer out there. you put some toner on, moisturizer and brush your Almost every self-confident girl or boy out there have teeth. Now you can start with the make-up routine. decided to advertise every moment in their lives to All in all this takes about an hour to complete. When society, every selfie, every photoshoot moment and you’re finally done you give yourself a good look in every clothing piece that they wear is now live and the mirror and see that you forgot to wax our lip and open to the public. These girls are so perfect in their that your eyebrows can use a hard punisment with the photo’s they make looking beautiful in bike shorts and tweaser. Your mascara has smeared abit under your a crop top with an oversized shirt look easy. eyes already and the concealer just hasn’t succesfully covered your blue eyebags We simple self-conscious girls follow their instagram proberely. With a small sigh, you pages with hate, but also with some admiration. We “Fix hair, remove the excess mascara and ditest the fact they look so beautiful in an outift because you are you know your ass will just not accept. So instead give yourself a confident smile.

You untie your hair and start with finding your own look and your own style, we not one of those off mission number two. Fix hair, change ourselves for society, we put on a mask girls who wake (literally, so much concealer and what more) that because you are not one of those girls who wake up with perfect are almost unreconizable to family and friends. up with perfect you hair.

We try those bike short that we hated and accept that to be accepted you must not be yourself. hair.”

Every girl has a routine, wether it’s an hour or just a simple quick I personally have never tried those bike short for any look in the mirror and a small touch of concealer. purpose except to wear then when I cycle for sport (not

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that I’ve done that much these last couple of years) I mean being lazy is much easier that working out. But I’ve accepted myself in “But I’ve accepted some ways. I’ve decided that my parents myself in some ways. constant reminder that I’m beautiful is true.

I’ve decided that I am beautiful, in my my parents constant own way. My nose is a to big and my face reminder that I’m little doesn’t accentuate the cheekbones I know are beautiful is true.” there. But I’m fine with that. Now when I follow a diet, I do it because I don’t feel comfortable with the extra weight. When I decide to cut out bread it’s not because I want to be a model of some kind, it’s just because I think I eat it to much. I do things for myself now and not for others ideals.

That’s what I want to communicate with my project. All fashion magazines are the same. Articles on how to be more perfect for yourself, to help girls just soften the rough edges, I support articles that teach you beauty tips, I just hate those unrealistic photo’s added to the article. These photo’s with about 20 girls that look great on a normal basis and probarbly never use these tips. These photos are suppose to say “if you follow these tips, you’ll look like this...”

20 Beautiful girls posted all over these magazines, personally I don’t feel better after looking at those pictures. So I’ve designed a magazine with the articles I found most helpful or crazy and added one model throughout the whole magazine. One realistic looking model that isn’t perfect and has some self-conscious feelings. A girl that wasn’t overly confident infront of the camera, but after looking at the photo’s “This concept is for decided that she’s girls to be more much prettier than she thought. F.W.Y no positive and to give editing was made to them a more realistic her face or body. All natural.

That model was me.

ideal of beauty. Not everyone has the perfect symmetrical face and thats fine!

You are who you are and you’re great! ”

I put myself out there and came out more positive than I ever was. I look great and feel great about it. This concept is for girls to be more positive and to give them a more realistic ideal of beauty. Not everyone has the perfect symmetrical face and thats fine! You are who you are and you’re great!

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“A WOMAN WITH GOOD SHOES IS NEVER UGLY” - Coco Chanel

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new study finds businesswomen are trustworthy and less researchers called the “femme

that attractive considered less truthful — what fatale effect.”

“Let me tell you something — being thought of as a beautiful woman has spared me nothing in life.

No heartache, no trouble.”

— Halle Berry Beautiful women sail through life with all the advantages in the world, right? That’s what many of us have been conditioned to believe, but of course, it’s not true. And now there’s research to prove it — when it comes to the workplace, at least. According to a recent study, attractive businesswomen are in fact considered less trustworthy, less truthful and more worthy of being fired than other women.

The researchers, out of Washington State University and the University of Colorado Boulder, call this the “femme fataleeffect” — femme fatale being a term for a seductive yet manipulative woman.

(Think Kathleen Turner in “Body Heat” or Cersei Lannister in “Game of Thrones.”)

“Highly attractive women can be perceived as dangerous,” said Leah Sheppard, an assistant professor at W.S.U. and a lead author of a paper.

“That matters when we are assessing things like how much we trust them and whether we believe that what they are saying is truthful.”

The study pushes past the more commonly accepted idea that beautiful women are underestimated at the office to focus on how bias against these women stems from more primal feelings of sexual insecurity, jealousy and fear.

Maya Salam

By Maya Salam April 23, 2019

PRETTY CAN HURT WOMEN’S CAREERS “For women, there are certain contexts in which they don’t seem to benefit from their beauty,” Sheppard said, pointing to evolutionary and social factors.

As the thinking goes: Evolutionarily, women have leveraged their looks to attract mates and viewed more attractive women as competition, Sheppard said. Men, in turn, were drawn to attractive women — but worried that their beauty might make these women unfaithful.Those deep-rooted evolutionary instincts can spill over in the workplace — prompting “For women, feelings of jealousy and also suspicion from both women there are certain and men that the attractive contexts in which woman “has used her they don’t seem sexuality to get promotions, favorable work assignments, to benefit from etc.,” Sheppard said.

their beauty.”

Adding insult to injury, many people are often unwilling to believe that beautiful women are being stereotyped in this way, Sheppard said. Beautiful women are “going to be challenged in terms of building trust,” she went on. “That’s not to say that they can’t do it. It’s just that trust is probably going to form a bit more slowly.”

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THE INSTAGRAM INFLUENCER Almost every object I encounter is mass-produced, must my face be too?

By Eve Peyser April 18, 2019 Take a look at the most beautiful of today’s top Instagram influencers and they all look astoundingly the same — their butts, perfect bouncing balloons; the smooth curves of their itty-bitty waists; lips pursed into a big swollen pout, with contoured noses, sharp cheekbones, and smoldering bedroom eyes. The Instagram ideal beauty standard is embodied by Kim Kardashian and Kylie Jenner — a sexy baby meets Jessica Rabbit — and it falls a smidge to the right of the pit of the uncanny valley. As many devoted Instagram accounts reveal, it’s a look that takes a lot of cosmetic work and digital alteration to achieve.

To put it mildly, I’m completely obsessed with the lengths to which people (mostly women) go in order to attain this aesthetic; with how “it’s a look that investing thousands of dollars in body modification can turn takes a lot of a plain-looking person into a cosmetic work seductive cyber-sensation. The fact that you no longer need to and digital be born beautiful in order to be a model adds a certain sense of alteration to democracy to a profession that achieve.” once only accepted those who won the genetic lottery — and yet there’s something deeply disconcerting about the trend.

The words “WELCOME TO REALITY” greet visitors of the private Instagram account Celebface. With nearly a million followers, Celebface is the place to go if you want to know how social media distorts things. It’s an abyss thousands of posts deep, and it shows how everyone from A-list celebrities to lesser Instagram influencers facetune and Photoshop their images, complete with gifs comparing the original picture, found on a photo service like Getty Images, to the doctored one.

Some posts juxtapose images of famous people who are the same age, there’s the occasional extreme closeup of a random actor, and an array of various Instagram wannabes who look staggeringly like Kim Kardashian.

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“I JUST WANT TO SHOW THE TRUTH” “I just want to show the truth,” the person who runs Celebface explained to the Daily Mail last August. After all, most celebrities aren’t exactly forthcoming about what they’ve had done. Celebface, along with various other accounts like @igfamousbodies, @fixedyourface_, and @celebbeforeafter, traffic in various genres of posts that seek to expose the reality behind how celebrities and influencers look so perfectly sculpted.

ful sturdy teeth and replace them with bright white veneers? Visit @celebritydentistry — it will change your life. I do not have moral qualms on how commonplace plastic surgery seems among the Instagram elite — I think it’s better to understand that its increasing popularity and cultural acceptance is just a reflection of our society, and remain as neutral as possible. But the veneers really get me: Teeth are precious and strong and removing them is a forever decision, and oh my goodness, hold on to your teeth, people!

I don’t think we can quite pretend like plastic surgery is a totally anodyne force in our culture, but I struggle to find the moral high ground to condemn it. Ideally, our children’s role models would symbolize self-acceptance, but we are far too broken for that. Our world is designed to drive us nuts: we prize a beauty standard that all but necessitates plastic surgery, and then we look down on the people who get work done. At the end of the day, can you really blame the guy who got 70 procedures to look like a human Ken doll? He’s just doing what society wants him to do.

Whether intentional or not, the Instagram accounts that show how celebrities come to look like they do are instructional. Social media has all but provided me with a guide on exactly what procedures I would have to get to look more like Ariana Grande, how to Photoshop my waist to look like Kourtney Kardashian, the cheek filler I’d need to look like a swimsuit model.

My personal favorites are the celebrity before and after posts, which juxtapose old and new pictures of Some of these Instagram accounts explicitly exist to A-listers and rising stars and coyly speculate about encourage and inspire people to alter their appearwhich cosmetic procedures they’ve undergone. Some ance. The caption of every Celebrity Dentistry post accounts also post before and after shots of non-cecomes along with a friendly reminder: “DM us to find lebrities who got work done. Others take a photo of out what a @celebritydentistry makeover can do for someone like Kylie Jenner and attempt to reverse enyour smile!” Others seem to serve as a critique of cosgineer it to show how she’d look sans Photoshop and metic work. “This isn’t a hate cosmetic procedures. On occasion, such acpage,” @exposingcelebsurgery counts publicly quarrel with Instagram influ- “Social media has all explains in their bio. “I’m just encers who deny getting surgery when the trying to show you that even but provided me with before and after photos speak to the contraaren’t perfect natury. a guide on exactly celebrities rally. Just here to make your self what procedures I esteem better.”

Having spent way too many hours scrolling through these Instagram accounts, I’m aswould have to get My infatuation with betounded by the ocean of possible ways you fore-and-after celebrity photos to look more like can alter your appearance. Want those sultry is, naturally, an exercise in narbedroom eyes? Get a brow lift. Butt implants Ariana Grande, how cissism. I can’t help but end up run rampant. Injections are becoming increasback at myself, wondering how to Photoshop my ingly popular — you can change your whole I compare to the beautiful girls face without actually having to go under the waist to look like of the 21st century. When I look knife — but don’t underestimate how many of in the mirror, I now think of my your faves stick to the classics. “Has everyone Kourtney Kardashian, face as a before picture on one had a nose job but me?” I wonder as I look at of those Instagram accounts. the cheek filler I’d yet another picture documenting the transnotice my weak chin, my soft formation Bella Hadid’s nose has undergone. need to look like a Ijaw, and the bump in my nose (Ms. Hadid, for the record, has flat out denied that I got from my mother. I unswimsuit model.” getting any work done. “People think I got all derstand that my cheekbones this surgery or did this or that. And you know are, charitably speaking, ill-dewhat? We can do a scan of my face, darling,” she told fined.

InStyle last June. “I’m scared of putting fillers into my lips. I wouldn’t want to mess up my face.”)

A layer of concealer, some mascara, and multiple Snapchat filters would probably do wonders to my Do you know just how many celebrities pay dentists face, but it’d take a lot more for me to achieve the intens of thousands of dollars to file down their beautifluencer aesthetic. A spray tan, a full body wax, a swift

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nose job, a quick brow lift, a smattering of various injections, and some butt implants would have me looking like Kylie in no time.

“A layer of concealer, some Jenner But then I would no mascara, and multiple longer feel like myself.

Snapchat filters would probably do wonders to my face, but it’d take a lot more for me to achieve the influencer aesthetic.”

Sure, it would be nice to become an exceptionally beautiful person — who hasn’t fantasized about that? But I can’t quite shake the individualist inclinations my American upbringing instilled in me. Almost every object I encounter is mass-produced — must my face be too? As it turns out, the only thing that scares me more than being unattractive is looking like everybody else.

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the idea of this photo was to accentuate my butt and to arch my back to show the structure of my body, but how can anyone bend like that!?

WHAT WILL YOU DO FOR THE PERFECT PHOTO?

#THEPERFECTPHOTO

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IT’S CRAZY WHAT WE DO FOR THE PERFECT PHOTO

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5 FLAWLESS TIPS TO TAKING YOUR BEST SELFIE, G YOU’RE ABOUT TO BE A PRO.

iven that social media essentially takes over your life, selfies are a part of your everyday routine, which goes a little something like this: One does one’s makeup, one immediately finds amazing light, one proceeds to snap 40 selfies — because options. Unfortunately, if you get the angle wrong, your pic is less likely to make the Insta-worthy cut. To avoid that, follow these easy tips for your best selfie ever.

by KRYSTYNA CHÁVEZ and CARLY CARDELLINO JUN 29, 2017

1. Look up toward the camera. As you’re doing so, slightly raise your eyebrows to make your eyes appear larger. Then, think of something that truly makes you smile, which will create the look of a genuine happiness that will shine through in your photo.

2. Extend your head away from your neck. This helps create the look of a longer neck and sharper jawline.

You can also push your shoulders down “if you get the angle to make yourself look wrong, your pic is less more relaxed.

3. Instead of holding your phone in front of you, hold it to the side for a flawless angle.

likely to make the Insta-worthy cut”

4. Relax your mouth, and exhale, blowing air through your lips. Whether you choose to then keep your mouth loosely open or fully closed in your selfie, blowing air through your lips before you snap a pic keeps your mouth from looking tense in your pic.

Bonus: It also makes your pout look more plump.

5. In your selfie-ready position, slowly spin until you find your best light. Then, snap away!

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Emily Spivak

By Emily Spivak May 16, 2019

HOW EXTRALONG HAIR BECAME THIS SEASON’S MOST SUBVERSIVE STYLE

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new class of supplements aims to boost hair growth. Model Kiki Willems’s mane attraction at the Sies Marjan fall show.

In college, Emily was the most popular female name in my incoming class, so to differentiate from “hippie Emily,” “pink-hair Emily,” and “nosepierce Emily,” my classmates deemed me “longhair Emily.”

Luckily, the nickname didn’t stick. But my hair remains the same, nearly two decades later: dangling just near my waist, anchored by a heavy fringe. I’ve never thought about changing it—mostly because caring for it requires so little effort: Wash, dry, maybe a braid or a high ponytail.

Nineties supermodel Liisa Winkler, who has had hip-grazing, beachy waves her entire life (minus a traumatic, Samsonesque chop for a 2001 cover of Italian Vogue, she recalls with a shudder), agrees that it’s the “ease of maintenance” that keeps her from going short. “My mom trims it once in a while; that’s all I have ever really done to it.”

bid to lower taxes. And the Seven Sutherland Sisters, a late–nineteenth century singing group and P. T. Barnum sideshow attraction famous for their floor-length tresses, were the envy of their audiences, going so far as to patent hair and scalp remedies as some of the industry’s first self-made beauty entrepreneurs. Because ever since there’s been long hair, there have been people willing to do anything to get it, genetics be damned.

“Everyone has a maximum length that their hair will grow,” says Anabel Kingsley, a trichologist who studies hair behavior at the Philip Kingsley hair-and-scalp clinic in London. Hair grows half an inch per month on average, says Kingsley—if you’re lucky. And if you’re not, a plethora of new wellness aids promise to coax your growth cycle into exceeding its limitations. While celebrities such as Reese Witherspoon and Miley Cyrus continue to swear by Viviscal, the Scandinavian dietary supplement with a proprietary marineprotein complex, the stress-regulating Indian herb ashwagandha is on heavy rotation in both Nutrafol—the popular pills currently appearing on Instagram feeds—and Moon Juice’s new SuperHair daily capsules. The L.A. wellness juggernaut’s latest cult ingestible purports to promote stronger, thicker hair “from the inside out,” says Moon Juice founder Amanda Chantal Bacon with a flip of her own impressively long mane.

Winkler found herself in similarly coiffed company as she walked the runway at fall shows such as The Row and Salvatore Ferragamo. After seasons of blog-fodder bobs and bowl cuts, long hair was suddenly everywhere: Models at Prada and Tory Burch wore sleek, below-the-belly-button braids, and flowing lengths swung past tailbones at Miu Miu and R13. At Sies Marjan, the hairstylist Duffy, himself a long-haired ambassador, fastened about a yard of “very “We know that what you put confirms Doris effortless” extensions into almost Day, M.D., a a dozen models’ natural lengths. in your body is important for New York City “Someone with long hair believes dermatologist, overall health, and thicker in herself,” he said backstage of who says 30 and longer hair is a sign of percent of her the appeal of the “waist-length, uncolored, unfucked-with” style. patients come in health,” “She is confident in who she is.” The for hair loss– or hairstylist Lacy Redway, who has hair thinning– designed XXL looks for Tessa Thompson, Tracee related issues. But Day is quick to point out that Ellis Ross, and Awkwafina, puts it another way: A most supplement brands that have the resources woman with long hair “doesn’t care what anyone to conduct clinical trials don’t go through the else thinks.” “rigor” that is required by the FDA. “[These reported results] are not based on hard science,” I have never thought of my light brunette she cautions of claims from brands touting the strands as a particular source of power, although hair-lengthening benefits of their products.

I’ve also never thought about them as being “Right now I say to patients, ‘You could try this, particularly on trend either. In the annals of and it could help you, and you’ll know within six headline-grabbing trims, confidence belongs months.’ ” to those who make the chop with a sculptural Vidal Sassoon five-point or, better yet, buzz it And time may be all you need anyway. In the off altogether à la Dree Hemingway. But making few minutes it took you to read this article, your waves with long waves does have precedent. hair grew .00005787 inches. So sit back and let As legend has it, Lady Godiva rode through the it do its thing; either you’ll achieve Crystal Gayle streets of eleventh-century Coventry with only status or the trend will move on. her flowing mane to shield her in an exhibitionist

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“Mascara goes on better with your mouth open!”

HOW TO APPLY MASCARA PERFECTLY April 9, 2019

by Komal Kaviliga

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Here comes the step by step procedure on how to put on mascara perfectly: Step 1: Curl Your Lashes Now comes the mascara part. It is necessary to choose the right kind of mascara for the kind of look you are going for.

Daytime to evening – there is a mascara that goes with just about any occasion.

Step 2: Get The Product On The Wand Taking the tube of mascara, swirl the wand around to coat the bristles with the mascara properly. Make sure you’re not pumping your wand into the tube repeatedly. This pushes air into the tube and makes the mascara clumpy, and it dries out faster.

Step 3: Coat Your Lashes!

Starting at the roots, apply the mascara with a wriggling motion. This ensures that there is more volume at the roots, and your lashes don’t feel weighed down.

Step 4: Do the same for the lower lashes.

Since they tend to be sparser and smaller, you might even opt for an altogether different mascara, or switch over to a wand that has smaller bristles.

Step 5: Brush Out The Clumps If you have lashes that are sticking together or have clumps of mascara on them, you can comb them out with the help of a clean wand.

Step 6: Second Coat Repeat the mascara application by applying another coat.

This depends on the volume you wish to add to your lashes.

Step 7: Curl Again If Required Let the mascara dry for a few minutes. Now use the lash curler again, for added curling. This step is optional. You can go for it if you are not satisfied with the volume the mascara gives you.

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Be you, do you, for you Don’t change yourself for society and just laugh as hard as you want and dance as much as you need.

OWN WHO YOU ARE

#OWNYOURSMILE

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Most people are not naturally photogenic...and I am one of them. Up until a few years ago (pretty much when MySpace and Facebook entered the scene), I was an awkward mess in front of the camera: my shoulders would creep up to my ears, my eyes would bulge out and a maniacally wide smile would spread across my face. And if what I’m about to say next sounds narcissistic, it’s because it is. I practiced. Over the years I became more comfortable getting my picture taken (which is pretty important considering it’s a big part of my job), and I’ve picked up a few pointers along the way. So with that, here are five tips to becoming more photogenic.

Step 1. Practise Whether you practice a pose in front of the mirror or use your camera’s self-timer, a big part of looking good comes with feeling comfortable. So loosen up, smile, and pretend someone’s snapping your picture.

FIVE TIPS TO BECOMING MORE PHOTOGENIC

By Emily May 8, 2015

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Step 2. Know your angle Know your angle. Most people don’t have perfectly symmetrical faces and I am one of them. I would say 98% of the pictures taken of me are of the left side of my face and that’s because I look significantly better from that angle.

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Step 3. Prepare a bit If I know I’m going to be photographed, I add just a touch more make-up than I’d normally wear, since it will look better in pictures. A subtle swipe of dark brown eyeliner adds a bit of drama without the severity of black, which I balance out with a light pink lip. I like to wear colors that I know suit me (like olive green, white and peach) versus those that wash me out (yellow and orange). And lastly, right before the shot, I try to smile as if I’m looking at someone I love and not just at the camera. This helps it look less posed and awkward and more sincere and flattering.

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Step 4. Show emotions I used to try this thing where I’d open up my eyes really wide since I figured it would make my eyes look bigger. Well, not only did they look bigger, but I always looked slightly crazy. Softening my eyes a bit and thinking of something that makes me happy makes me look far more relaxed and ultimately, more like me.

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Step 5. Adjustments While there’s nothing wrong with a straight stance facing the camera, a few little tweaks make it a lot more flattering. I like to move my arms away from my body because when they’re squashed against you, they tend to look bigger. I turn my body at a slight angle to show off my waist and put one foot slightly in front of the other. And lately I’ve been liking the look of my hair pulled to one side to show my neck as well.

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A ‘NEW BREED’ OF STARS Steven McIntosh Entertainment reporter April 22, 2019 Your last name doesn’t have to be Jenner or Kardashian to be able to make a living from social media posts, as a new generation of influencers and “micro-influencers” are proving. It’s perfectly possible you’ve never heard of James Charles. Birmingham City Council clearly hadn’t.

They were rather taken by surprise by the thousands of fans who brought the city centre to a standstill when he appeared for a meet-and-greet at the Bullring in January. Charles is just one example of an influencer - a social media star who may not be an A-list celebrity by conventional standards, but inspires a cult-like following among fans, which is then often used to build an empire. It can end up as the sole income “they inspire stream for many. Huda Kattan has been described as “the Bill Gates of beauty influencers” for quita cult-like ting her job and, with the help of social media, following among launching her own company, which is now valued at more than $1bn (£760m). So how should an infans” fluencer be defined? “It’s someone who has some influence which they can monetise,” explains SJ Nooth-Cooper, a senior manager at Models 1 Talent - an agency which now signs influencers as well as models.

“And they have a USP. So whether it’s beauty, fashion, cooking, mental health, being a chef, they can use that to make a business out of it. For the generation who grew up studying traditional subjects at school, that can be a difficult concept to get your head around.

Natasha Ndlovu, who followers on Instagram beauty posts, says the can be a “heated” because there’s still group in society, that noxious,” Ndlovu says. es, it’s understandable prehend why it has in its own right. She on a postman’s face ering a large number were being sent to her first launched her blog ‘Generation Z’ But while only a few Jenner are houseare thousands of “miare able to make a livname within a specifand which might bensome way.

“Everyone wants their hobby to be their job... and many people that we’ve worked with, they’ve quit their jobs and been able to go ‘wow, I’m earning from this one post what I would otherwise have been earning in a month’.”

has built up 90,000 with her fashion and very term influencer word. “I guess that’s that generation, that thinks we’re a bit obBut, she acknowledgthat many don’t combecome a profession recalls the confusion when he began delivof products which by brands when she several years ago.

influencers like Kylie hold names, there cro-influencers” who ing from being a big ic, often niche, field. efit her audience in

“They are influenced by the influencers they choose to follow, largely because they relate to them and trust them.”

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“THEY ARE INFLUENCED BY THE INFLUENCERS THEY CHOOSE TO FOLLOW, LARGELY BECAUSE THEY RELATE TO THEM AND TRUST THEM.”

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BEHIND THE SCENES

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Photoshoot session Photographer: Anoek Biggie @aboek_biggie Model: Christinne Venter @christinnev96 Make-up: Christinne Venter Hair: Christinne Venter Helping hand: Marijke Venter @marijkeventer Entertainment: Fleur (dog) Studio: Stienne Studio @stienne_art

“THIS WAS TO MUCH FUN TO BE SERIOUS”

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BEHIND THE SCENES Photoshoot session Photographer: Anoek Biggie @aboek_biggie Model: Christinne Venter @christinnev96 Make-up: Christinne Venter Hair: Christinne Venter Helping hand: Marijke Venter @marijkeventer Entertainment: Fleur (dog) Studio: Stienne Studio @stienne_art

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BRONNEN Photographer_ Anoek Biggie @anoek_biggie AKV St Joost Pretty can hurt a woman’s career_ Maya Salam April 23, 2019 https://www.nytimes.com/2019/04/23/ business/beauty-women-careers.html Instagram face-lift_ Eve Peyser April 18, 2019 https://www.nytimes.com/2019/04/18/opinion/ instagram-celebrity-plastic-surgery.html How extra-long hair became this season’s most subversive style_ Emily Spivak May 16, 2019 https://www.vogue.com/article/long-hair-june2019-issue Photography studio_ Christinne Venter @stienne_art AKV St Joost 5 Flaweless tips to taking your best selfie_ Krystyna Chavez and Carly Cardellino June 29, 2017 https://www.cosmopolitan.com/style-beauty/ a12378/take-the-best-selfie/ 5 Tips to becoming more photogenic_ Emily May 8, 2015 https://cupcakesandcashmere.com/seriesstories/five-tips-to-becoming-more-photogenic

Influencers: How a ‘new breed’ of social media stars changed the game

By Steven McIntosh 22 April 2019 https://www.bbc.com/news/entertainmentarts-47573135 Pinterest_ Photograph ideas Project text_ Christinne Venter Editor text_ Christinne Venter Behind the scenes_ Anoek Biggie @anoek_biggie AKV St Joost Marijke Venter @marijkeventer Ruan Venter @ruanventer Background photograph Instagram face lift photographer_ Marijke Venter @marijkeventer

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